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Downtown Jackson AlleywayJackson, Michigan
School of Planning, Design and Construction
MICHIGAN MUNICIPAL LEAGUE
PlacePlan
Better Communities. Better Michigan.
MICHIGAN MUNICIPAL LEAGUE
PlacePlanDowntown Jackson AlleywayJackson, Michigan
September 2014
PlacePlan: Jackson, Michigan
Contents Acknowledgments MIplace Initiative PlacePlans Technical Assistance Team Members Local Partners
1 Preface Downtown Jackson Alleyway
3 Introduction Project Overview Overview of Existing Site
5 Methodology Overview National Charrette Institute’s Charrette System MML Stakeholder Interview Process
7 Community Input Phase One: Community Kick-Off Workshop Phase Two: Design Charrette
9 Downton Jackson Alleyway Design Considerations Design Parameters Key Design Principles and Elements Sidebar: Mixed-use Development and Placemaking
13 Place Assets Recommendations for Action Physical Design and Walkability Environmental Sustainability Cultural Economic Development Entrepreneurship Multiculturalism Transportation Options Messaging and Technology Education
33 Appendix
PlacePlan: Jackson, Michigan
School of Planning, Design and Construction
Acknowledgments
Local Partners
The PlacePlan Technical Assistance Team would like to acknowledge the Jackson City staff and elected and appointed officials for their constant support and assistance. The local partners ensured that the team had data, documents, and the community input necessary for completing the analysis and resulting asset, planning, and design recommendations for the Downtown Jackson Alleyway site. Special thanks to Executive Director, Jonathan Greene, and Assistant to the Director, Rebecca Rae, at Jackson Downtown Development Authority for their contributions.
The PlacePlan Technical Assistance Team would like to express their sincere gratitude to the dozens of residents, business owners, land owners, and other stakeholders that attended the Community Visioning Meeting and Multiple-Day Design Charrette and provided feedback during this process. Additionally, the team would like to thank the Grand River Marketplace for hosting the location for the design charrette portion of this process. Placemaking begins with a community-supported vision for what makes a place a true destination in the community. Without you, this process would not be possible.
PlacePlan Technical Assistance Team Members
MIplace Initiative
The MIplacePartnership is a statewide initiative with the purpose of keeping Michigan at the forefront of a national movement known as placemaking. It is based on the concept that people choose to live in places that offer the amenities, resources, social and professional networks, and opportunities to support thriving lifestyles. The partnership helps communities create and bolster those places. It is led at the state agency level by the Michigan State Housing Development Authority, and coordinated through a public/private leadership collaborative known as the Sense of Place Council. Michigan State Univer-sity and the Michigan Municipal League, the partners on this project, are collaborators with the Sense of Place Council.
Michigan Municipal LeagueLuke ForrestHeather Van PouckerAdam CookRichard Murphy
Michigan State University School of Planning, Design, and ConstructionFaculty Co-PI’s Warren RauheWayne Beyea
Research Assistants Jack McDonoughSean CampbellNick TafelskyMatt Klovski
MSU Extension Educators Glenn Pape
michigan municipal league
PlacePlan: Jackson, Michigan | 1
The following proposed design, land use regulatory tools, and asset optimization recommendations for the Jackson PlacePlan project fall under the planning approach termed placemaking. The Placemaking approach helps communities identify and build upon their unique strengths and personalities to grow and thrive: it leverages the public spaces within the community, and the activities of people in those spaces, to build virtuous cycles of use. Whether applied to a single lot, a street, or an entire downtown or neighborhood, placemaking helps communities raise up their distinct character both to best serve their residents and to attract new residents and businesses.
For decades, communi-ties have ignored the importance of “Place” and put greater emphasis on accommodating for the automobile. Placemaking aims to create or restore a higher quality living environment in key parts of a community through urban redevelopment that builds on existing structures and infrastruc-
ture with good form –like many historic structures. By empowering citizens to en-gage in the Placemaking process, high qual-ity urban places can come into being.
Communities must differentiate themselves to attract residents and businesses as the economy continues to globalize. Placemak-ing’s approach of engaging around existing assets supports this goal while honoring local culture and community.
PrefaceDowntown Jackson Alleyway
Downtown Jackson Photo Source: Michigan Municipal League
PlacePlan: Jackson, Michigan | 3
The four-block alley that bisects Downtown
Jackson shows the potential for pedestrian
walkability and interaction with the sur-
rounding businesses, restaurants, and more.
This project aims to employ tactical, cre-
ative, and strategic planning and design
techniques to create a continuous and
visually cohesive corridor that will not only
serve as a means for getting from Point A to
Point B, but as a destination in and of itself.
The City has requested support from the
Michigan Municipal League and Michigan
State University to prepare a PlacePlan for
the Alleyway that facilitates pedestrian
connections to nearby assets and provides
design recommendations that will act as a
catalyst for job creation and revitalization.
Engagement with the community was a
necessary step in determining the proper
planning techniques and design for innova-
tive infrastructure improvements. The
desired outcome of this PlacePlan is to fully
develop a shovel-ready project or list of
projects that can be implemented by the
City of Jackson.
Overview of Existing SiteThe Alleyway is a critical building block in the movement of people in Downtown Jackson. The existing alley runs north to south in the heart of Downtown Jackson, bounded by Washington Avenue and Louis Glick (US-127). The corridor created by the alley will provide efficient access to local businesses, restaurants, entertainment, and other exist-ing and forthcoming activities in the area. The appeal of this study area comes from its high density and mixed-use capacity, both of which present opportunities for social interaction and economic development. By integrating better design with physical and visual connectivity, the City can further downtown economic development efforts via increased foot traffic, enhanced mobility, and quality infrastructure improvements. Development of the Down-town Alleyway Project will spark a new era of placemaking action in Jackson.
IntroductionProject Overview
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In order to provide carefully considered
asset, planning, and design recommenda-
tions for implementation of an Alleyway
project, the following process was carried
out for gathering the necessary informa-
tion and input:
• Reviewed local/regional land use plans
and relevant data
• Inventoried assets that fulfill the League’s
21st Century Community criteria
• Conducted interviews with stakeholders
• Held three community meetings:
• Phase One: Community Kick-off Workshop
• Phase Two: Design Charrette
• Phase Three: Final Report Presentation
National Charrette Institute’s Charrette SystemThese phases were carried out in line with the National Charrette Institute’s (NCI) Charrette System. With objec-tives that include creating a safe environment in which all members can participate in planning their community; planning for scenarios at the neighborhood scale, bringing an on-the-ground reality to community planning by creat-ing demonstration projects that often turn into real cata-lytic development, and anchoring public involvement with realistic constraints, the Jackson community was engaged in NCI’s three planning phases, including a stakeholder interview process.
MML Stakeholder Interview ProcessA critical element of the charrette process is engagement, including the preparatory work of interviewing stakehold-ers in advance of the design charrette meetings. The purpose is to identify key stakeholders and allow ample opportunity for input in a non-public setting for groups with considerable vested interest in the project. Initial stakeholder analysis was prepared by MML, identifying individuals and groups that may be appropriate to speak with directly, and provided that information to the City for review and input. Representatives from MML and MSU then held interviews aimed at promoting a shared understanding of the project, identifying priorities, concerns, and potential barriers to success.
MethodologyOverview
Looking North From Michigan Avenue
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Phase One: Community Kick-Off WorkshopThe City of Jackson hosted a visioning meeting on Decem-ber 19, 2013 to set the PlacePlans planning process in mo-tion. At this meeting, the team introduced and described to an audience of Jackson stakeholders the Jackson Alleyway Project and its scope of work. The meeting established a timeline and a list of milestones through which develop-ment of the project could be completed. By the end of the meeting, this timeline was assigned to a tentative schedule. Stakeholders at the meeting were then asked what they were proud of, sorry about, and what they would like to see regarding the Alleyway. Comments during this segment of the meeting are summarized in Figure 1.
Phase Two: Design CharretteOn March 6th and 7th, 2014, a multiple-day design charrette was held at Grand River Marketplace to gauge stakeholders’ feelings towards the Alleyway. Prior to the meetings, an ar-ray of design images were produced to visualize the many directions in which the project could go. After all of the im-ages and concepts were introduced, participants broke off into small groups of 5 to 10 and sat down at tables where facilitators led discussions about the project. Participants wrote on notecards what they liked and did not like about the design images. After this step was completed, partici-pants then wrote additional comments on post-it notes and placed them on pictures of the design concepts for the trail. This two-day process revealed similar and varying senti-ments towards the Alleyway and thereby enabled the plan-ning team to establish priorities for the report.
Figure 1: Visioning Session Summary
Community Input
Proud
Sorry
Vision
• Farmers Market• New residential apartments• Businesses that are oriented towards the alley • Downtown is becoming more and more attractive
• No place to hang out• Unsavory reputation and usage • Poor lighting• Poorly maintained streetscape
• Well maintained path• “See it not smell it” • Used as pedestrian conduit• Encouraging business growth in the surrounding areas
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Downtown Jackson AlleywayDesign Considerations
Key Design Principles and ElementsMany of the key design principles that set the stage for specific design elements came from the feedback received through the community input process. Much of this focused on the need for authentic public space that would promote the urban atmosphere and encourage residents and visitors to utilize Downtown Jackson during the day and night, resulting in support that would inspire a stronger commu-nity identity. Key elements like multi-purpose, multi-sea-sonal, and flexible public space are emphasized to support local businesses, housing, and key anchors like the farmers market and the Grand River. These spaces will encourage active and passive uses like special events, recreation, night life, and enjoyable entertainment for users of all ages.
Another key design principle was to ensure cohesive connection between main attractions along the alley and important features found in Jackson’s historical neighborhoods. By adopting an artistic culture, which caters to sculpture display, wall murals, and creative public utility, users will spend time in and out of the Alleyway exploring the
Design ParametersIn an effort to plan for and enhance the four-block, pedestrian-oriented, Downtown Jackson Alleyway, collaboration with the community, key stakeholders, and city officials lead to design parameters that defined what the future vision for the space would look like. Capturing the important “Jackson-esque” feeling of the downtown district, like history, architecture, culture, art, uniqueness, and suitable downtown atmosphere helped develop “The Jax” theme. In addition, physical attributes of Jack-son, like the Grand River, recreation space, entertainment, restaurants, shopping, and diverse types of housing helped define specific spaces that will occur along the Alleyway. Finally, important details like beautification, accessibility, public gathering space, and uses for all ages to strengthen connections to adjacent neighborhoods began to outline what a sense of place for the Alleyway would really look and feel like.
Looking South Through the Alley
unheralded talents that make Jackson unique. Additionally, adding focal points inside the alley, and also at terminating ends, creates a destination that people will be excited to reach as they pass interesting and inviting businesses, restaurants, and shopping boutiques that open out into the Alleyway.
Safety in an urban environment is always a concern, which made the topic an important one to Jackson residents and officials. As a key design principle, multiple corresponding
10 | PlacePlan: Jackson, Michigan
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PlacePlan: Jackson, Michigan | 11
• Supporting a 24/7 district: mixing daytime employment uses with evening shopping and entertain- ment uses and nighttime residents ensures something is happening at all times—creating a place where people want to be.
• Allowing businesses and residents to attract each other: a walkable mixed-use district provides amenities that attract new residents, and a built-in customer base that can support new businesses, creating a virtuous cycle of activity and investment.
• Making efficient use of public resources: compact, mixed-use development costs less per unit to serve with public utilities, while producing substantially higher tax yields per acre, providing a much higher return on public investment. This effect is even stronger when building in infill locations in existing downtowns and neighborhood centers.
• Reducing household transportation and energy costs: residents of mixed-use districts typically have lower total housing and transpor- tation costs, due to the efficiencies of living near jobs, shopping, and other destinations. These savings trans- late into increased spending power, which supports the local economy.1
Mixed-use Development and PlacemakingCompact, mixed-use properties are the building blocks that private developers contribute to a vibrant urban district. Whether these are two-story neighborhood centers with apartments and professional offices above convenience retail, or ten stories of condos, hotel rooms, and offices above downtown shopping and restaurants, this development form has many benefits, which include:
Household demand for the economic and quality-of-life benefits of living in mixed-use developments has risen in recent years, and, in most communities, supply has not yet caught up. To build on the public space investments described in this plan, the city should identify appropriate locations for mixed-use development in the surrounding area; examine adopted plans, zoning and development regulations, and use of incentives to ensure these tools support the desired development; and engage directly with developers to solicit proposals.
1 For more information on these benefits, review The Option of Urbanism (2009) by developer and Brookings Institution Visiting Fellow Chris Leinberger, and Smart Growth Savings (2014) by Todd Litman, Victoria Public Policy Institute
elements of design were included to improve the perceived safety of the Alleyway. The provision of public utilities like benches, trash receptacles, emergency stations, bicycle parking and entrance arbors will help keep people in a space that is clean and functional. Additionally, lighting on the streets, on buildings and above the Alleyway reduce dark areas, keeping pedestrians comfortable during all hours of the day. Marked pedestrian crossings can build on this concept by controlling traffic at all of the intersec-tions and increasing safety and connectivity throughout the Alleyway.
Finally, a focus on environmental and sensible design techniques were crucial to sustaining the quality and beauty of Jackson’s greatest native feature, the Grand River. Special techniques like green roofs, green walls, native planting, and stormwater management are key elements of design that will help decrease the negative effects of an urban environment to the surrounding flora and fauna. These features, among others mentioned will enhance the beauty of Downtown Jackson and create a sense of place that will encapsulate the City as a whole.
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Place AssetsRecommendations for Action
The Placemaking approach helps communities identify and build upon their unique strengths and personalities to grow and thrive: it leverages the public spaces within the community, and the activities of people in those spaces, to build virtuous cycles of activity. Whether applied to a single lot or alley, a street, or an entire downtown or neighbor-hood, placemaking helps com-munities raise up their distinct character both to best serve their residents and to attract new resi-dents and businesses.
Communities must differentiate themselves to attract residents and businesses as the economy continues to globalize. Placemak-ing’s approach of engaging around existing assets supports this goal while honoring local culture and community. While each community will have a different mixture of assets and opportunities, several common elements support placemaking in a broad variety of places. These common elements provide a sound foundation that communities can build on with their individual assets through the placemaking process.
• Physical Design and Walkability• Environmental Sustainability• Cultural Economic Development• Entrepreneurship
• Multiculturalism• Transportation Options• Messaging and Technology• Education
From April to November, people eagerly flock to the Grand River Farmer’s Market in
Downtown Jackson to find locally-grown fruits, vegetables, and more.
PlacePlan: Jackson, Michigan | 15
Physical Design and WalkabilityThe physical design and walkability of a community helps create interest, connectivity and overall “sense of place.” Walkability and connectivity can afford people safe and convenient access to the places they live, work, shop, and play. Examples include a traditional down-town with easy access from historic and/or architecturally pleasing residential areas, and mixed-use development that encourages appropriate density, traffic and other infrastruc-ture design features that value the human scale by considering the pedestrian, bicyclist and other non-motorized uses of the space.
The challenge is that oftentimes our streets are designed to prioritize cars, aiming to move them through a community as quickly as possible, without appropriate consideration for pedestrians, bicyclists and other users. Market analysis continues to show that preferences are changing, and more people want to live in neighborhoods with walkable downtowns, access to cultural, social, and entertainment opportunities, with a variety of transportation options. Walkability not only helps to create a strong sense of place, it promotes a strong local economy and healthy lifestyle.
The downtown Jackson project location boasts a WalkScore of 100, a “Walker’s Paradise,” thanks to the fine-grained traditional street grid and mix of uses. WalkScore primarily measures proxim-ity to destinations, rather than quality of pedestrian experience, suggesting that Jackson has great raw material to work with. The alley project’s focus on improv-ing the pedestrian’s qualitative experi-ence, to ease access among downtown destinations, is therefore appropriate.
However, there remain other significant barriers to downtown walkability. One is the higher-speed one-way US-127 busi-ness loop around downtown, which cre-ates an obstacle to cyclists and walkers coming into the Michigan Avenue area from surrounding neighborhoods. Ad-ditionally, multilane one-way streets often force down-town users to reach their destinations indirectly, serving longer-distance traffic over local business district travel. The City of Jackson is pursuing two-way conversion of this loop, and has already made changes to streets that intersect it in anticipation of the change.
The Alley running between Michigan and Washington Ave. poses an opportunity for a walkable
atmosphere. The presence of plants, street furniture, pedestrian texture, scale of paving, and
lighting will create an exuberant environment from one end of the Alley to the other.
The other potential liability is the amount of downtown land dedicated to parking—approximately half of the downtown off-street land area is dedicated to parking. Surface parking lots both pose a barrier to pedestrians, by providing gaps between attractive downtown uses, as well as having an opportunity cost: land area dedicated to parking is land that does not have residents or employees on it.
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Recommendations
• Identify opportunities to promote development of surface parking lots.
• Incorporate plants and vegetation along the Alleyway
• Allow for year-round use
• Install signage to guide users of the Alleyway to certain destinations.
• Create vibrant, inviting entrances at Washington Avenue and Louis Glick Highway.
Implementation Opportunities
• Review off-street parking utilization; consider reducing off-street parking requirements for development.
• Use Target Market Analysis portion of current master planning process to identify develop- ment opportunities and upcoming Redevelop- ment Ready Communities process to identify appropriate incentives.
• Review complete streets resolution; consider possibility of street trees, bushes, and other plants and vegetation along the alley.
• Ensure the physical upkeep of the alley involves scheduled snow, leaf, and trash removal year-round.
• Use form-based code to regulate the size and character of buildings and related plants, street furniture, and other design elements within the Alleyway.
Physical Design and Walkability continued...
Measures can be put
in place to increase
the walkability of
Downtown Jackson.
Adding bump-outs
to crosswalks at
large arterial street
crossings will slow
traffic and offer a
safer crossing point.
Additionally, using
existing parking
spaces to extend the
public domain will
create a more com-
fortable atmosphere
for visitors.
PlacePlan: Jackson, Michigan | 17
Environmental SustainabilityEnvironmental sustainability initiatives are critical for any community intending to be viable in today’s economy. Placemaking is strongly connected to environmental concerns because of the critical role that Michigan’s waterways, parks, and green spaces play in defining our communities. Whether through access to healthy local food, recreational trails, streets that prioritize walking and biking, or clean air and water, the environment is a vital part of healthy vibrant communities.
As Jackson County’s county seat, the City of Jackson has the opportunity to leverage sustainability initiatives as a way to connect different constituencies through a common goal of improving the environment and preserving the region’s natural resources. The City and County can lead the sustainability initiative through partnerships with local active organizations such as the DahlemConservancy and the state-wide Michigan Green Communities program.
The Grand River passes through downtown Jackson, forming the northern edge of the Farmers’ Market, but is virtually invisible. While the surrounding area features high-quality trails following much of the river’s course, the
downtown area lacks access or connection to the water, except for the section passing the Consumers Power offices.
Jackson’s 2010 master plan acknowledges environmental issues through conservation of its natural assets. The plan emphasizes strengthening its parks and trail networks that have since been established. Additionally, the plan directs the City to improve views to the Grand River through the establishment of a 150-foot riparian buffer. Jackson’s natural assets are not exclusive to the City; the park system and river extends throughout the county. This supports the opportunity the City has to join the County with a unified sustainability vision.
The scale of the Alley has the potential for green trellis (seen above) that can help improve air quality, absorb rainwater, and provide shade for users
of the corridor.
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Recommendations
• Participate in the Michigan Green Communities network.
• Continue to build up and establish trail connections to Jackson’s parks.
• Explore green infrastructure design elements.
• Consider the use of permeable building material to allow efficient management of stormwater.
• Place recycling bins at convenient locations along the alley.
Implementation Opportunities
• Register for the Green Communities challenge at http://www.mml.org/green/mgc.php to earn recognition for sustainability measures.
• Consider a long-range goal of a continuous pathway along the river.
• Identify opportunities for redevelopment along the river that would take advantage of river views and a future trail; pursue partner- ships and easements for trail construction and maintenance.
Environmental Sustainability continued...
The Grand River offers a great opportunity for the Jackson community to embrace sustainable infrastructure along the Alley that will enhance the
river environmentally and aesthetically.
PlacePlan: Jackson, Michigan | 19
Cultural Economic DevelopmentArts and culture are essential components of a thriving, knowledge-based economy. A healthy creative sector attracts and retains residents and businesses, and produces eco-nomic benefits including jobs, a stronger tax base, downtown and neighborhood revital-ization, and tourism.
The arts culture is woven within the Jackson community. Jackson’s public art heightens the community’s senses to creativity. Furthermore, the city has made a long-term invest-ment in its arts community with the Armory Arts project.
The Arts and Cultural Alliance of Jackson County (ACAJC) places public art throughout the city. The Armory Arts Village serves as the artist community anchor as a mixed use, creatively focused, mixed-use neighborhood. The affordable live-work space is designed to meet both the living and workspace needs of emerging artists and creative people. Furthermore, it demonstrates to the community that the Jackson area welcomes creativity and celebrates and supports their local talent.
The Ella Sharp Museum plays a significant role in Jackson’s community culture. Jackson regards Ella Sharp’s estate as a historic landmark for the community to enjoy. The Museum, her estate, Hillside Farm, and her home, the Merriman-Sharp Farmhouse, serve the community as a park and cultural resource. The Ella Sharp Museum hosts a variety of events that offer a broad range of programming such as Educational and entertainment events including lectures, school outreach, field trips, tours, gallery walks, free community events, and the annual Art & Wine Festival.
Events and programming in Jackson are diverse, ranging from music, food and cars. In addition to the many outdoor venues Jackson offers for programming, the City’s master plan recognizes the amount of activity and encourages events to locate along Michigan Avenue in Downtown Jackson. This forward thinking approach connects pro-gramming like the Grand River Farmers Market to more permanent attractions in the city.
New site amenities and public utilities will encourage interaction
among a greater number of users. The type of business that locate
off of the Alley will also dictate the culture of the environment.
The culture of this site is based on its setting which opens the
opportunity for outdoor café style seating with natural views in
an urban setting.
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Recommendations
• Use alley and wayfinding signs as opportunities for public art.
• Integrate Jackson arts and culture into the alley.
• Designate space for live performances and artistic display within the Alleyway.
Implementation Opportunities
• Integrate visual branding components with neighborhood, trail, and event-related social media.
• Use trail and wayfinding signs themselves as opportunities for public art, through part- nerships with neighborhood artists or community design competitions.
• Coordinate local art societies to organize events centered around Jackson’s arts and culture in the Alley.
Cultural Economic Development continued...
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EntrepreneurshipGrowing jobs by ones and twos is key to creating strong local economies in the 21st century. Local communities are fueled by small start-ups and growth on main street and economic gardening strategies aimed at developing the talent and potential that already exists right at home. Also central to success are social entrepreneurs, who act as change agents within a community, seizing opportunities others miss to create social value rather than profits. This type of entrepreneurial activity resonates especially with students and Millennial looking to apply their optimism, energy, passion and skills for a positive, tangible impact.
Jackson has experienced business leaders operating at all scales—from Consumers Energy and Allegiance Health to many dedicated small business owners downtown. This local culture is expressed through several business development organizations, including the Enterprise Group of Jackson, the Downtown Development Authority, and the Midtown Merchants Association. Jackson was further selected to participate in the Michigan Economic Develop-ment Corporation’s (MEDC) Redevelopment Ready Commu-nities program.
As the alley connects key assets in the heart of Jackson’s downtown, development of new businesses and expansion
of existing businesses along its path will be key to defin-ing it as a ‘place’ in and of itself, rather than merely a new way to get from point A to point B. While existing and new traditional small businesses operating out of storefronts will activate the alley and the area surrounding it as a vi-brant public space, allowing ease of entry for nontraditional small businesses—such as food carts and street perform-ers—is equally important as these models are community-focused and require little start-up capital.
Traditional alleyways can be cramped and uncomfortable to the user. Expanding certain areas can change an alley into an urban public space. This
simple technique will attract users to local businesses and increase public activity.
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Recommendations
• Focus development/redevelopment efforts along the Alley on creating space for new and expanding businesses.
• Leverage nontraditional businesses— such as food carts and street performers—to activate the alley and farmers’ market area.
• Take advantage of the new Crowdfunding law (the Michigan Invests Locally Exemption, P.A. 264 of 2013) to attract and support entrepreneurs and local businesses to the Alley as well as to the larger downtown area.
• Establish business incubator(s)
Implementation Opportunities
• Allow further expansion of outdoor seating in Alley for new/existing restaurants (as has been done in the case of 140 Michigan Ave.)
• Consider requiring storefronts opening directly onto Alley for any new retail development.
• Review existing ordinance language for any changes necessary to enable temporary businesses or use of the public right-of-way, and to ensure compatibility with surrounding permanent businesses.
• Consult http://www.crowdfundingmi.com, for information on utilizing “investment crowdfunding” as a unique and transformative tool for small business.”
Entrepreneurship continued...
Foot traffic is essential to commercial success. Allowing businesses to have entrances in the Alleyway will encourage people to shop at small busi-
nesses in Downtown Jackson rather than rely on malls and shopping centers for goods and services.
PlacePlan: Jackson, Michigan | 23
MulticulturalismSuccessful 21st century communities are inclusive and welcoming to all, embracing diver-sity and multiculturalism as a competitive advantage. These types of communities are most attractive to new businesses, and today’s fluid, mobile, and global workforce seeks out plac-es that embrace people of all ages, religions, ethnicities, national origins, and races.
The City of Jackson has a long-standing dedication to being a diverse and welcoming community: the City established a Human Relations Commission (HRC) in 1963 to promote mutual respect and discourage discrimination across lines of race, religion or nationality. The HRC meets monthly, publishes a periodic newsletter, and hosts events such as an annual community picnic.
Jackson’s cultural events showcase a strong oral history tradition in the community. The annual StoryFest and HRC’s Teressa Delph Oratorial Contest have each run for over 20 years, teaching children and youth the joy and the power of the spoken word, while the Blues Festival and FolkGalore feature traditional storytelling musical styles. Jackson has two sister cities, Carrickfergus, Northern Ireland, and Varel, Germany. The latter city has hosted Jackson high school students through the German American Partnership Exchange.
The updated Alleyway will include new lighting techniques that
increase the comfort of the user by increasing the perceived safety of
the environment. This will help introduce a better nightlife presence in
Downtown Jackson.
In many scenarios, outdoor seating within a cultural atmosphere is an effective way to achieve entrepreneurial success in a downtown setting.
24 | PlacePlan: Jackson, Michigan
Recommendations
• Expand on the community’s cultural traditions in public art installations.
• Strengthen cultural exchange programs.
• Add farmers’ market and alley programming around community diversity.
• Use signage to point out and give prominence to certain historical or cultural elements in Jackson.
• Involve art and cultural groups in developing exhibits and displays along the Alleyway.
Implementation Opportunities
• Consider planters and other features in the alley, and throughout downtown, as canvasses for art.
• Host a youth contest for short poetry to incorporate into public art.
• Explore building on previous exchange programs to include an art component which can be facilitated by Jackson’s active arts community.
• Develop a food cart program to provide a diverse range of ethnic foods
• Integrate a local history component that focuses on the Jackson area’s role in the Underground Railroad
• Create flyer to encourage local art institutions to provide input as to what multiculturalism means to Jackson.
Multiculturalism continued...
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Transportation OptionsThriving regions offer a range of transit options, from walking and biking, to buses and oth-er modes of transit. Developing effective transportation options is a necessity for all com-munities interested in attracting and retaining residents, workers, and businesses. Research shows that people across the nation are choosing communities that offer various modes of transportation, with easy access to the places they live, work, and play. Multimodal transit can be as complex as rail systems and as simple as trails and bike paths.
As noted previously, the downtown Jackson area is rela-tively walkable; it also offers good local transit access to much of the city via the downtown JATA transit center. In addition, a network of on-road bike lanes connects down-town to nearby neighborhoods, and to the Inter-City and Falling Waters regional trails.
Despite these options, and the fact that nearly 4,000 people employed in the downtown area commute from less than 10 miles away, Jackson sees only 9% of its population commute by walking, biking, mass transit, or “other” non-automobile methods. A few dozen downtown area resi-
dents commute to jobs at Allegiance Health or the Com-monwealth Commerce Center; while Consumers Energy sees employees come from neighborhoods around the city, relatively few live in the immediate downtown area.
By contrast, nearly 40% of the 1,000 residents who live within ¼ mile of the downtown commute more than 50 miles to work, primarily east to the Ann Arbor and metro Detroit areas. These residents have few options available for travel; while the Amtrak station adjacent to downtown connects Jackson to those areas, the current train sched-ule does not support typical commuting hours.
The Jackson Alley Project is going to embody the meaning of Placemaking; a place to live, work, and play. With a growing urban environment,
non-motorized transportation in the downtown district will increase. Amenities like benches, bike racks, and shaded space will become increasingly
important to create a comfortable and usable environment.
All commute data 2011, from Census Bureau’s 2011 Longitudinal Employer/Household Dynamics (LEHD) dataset
26 | PlacePlan: Jackson, Michigan
Recommendations
• Offer downtown area employees support for non-driving commutes, such as parking cash-out options or reduced fare JATA passes.
• Consider employee incentives to live in the downtown Jackson area, to support a vibrant mix of uses and continued reinvestment with built in-customers.
• Monitor opportunities for creating additional choices for residents who commute to the Ann Arbor and Detroit areas.
Implementation Opportunities
• Create transit incentives for downtown employees to free up parking, similar to, with ongoing funding from DDA TIF or parking system revenues.the go!passprogram in downtown Ann Arbor. CMAQ grant fund- ing may cover a pilot phase, as a transporta- tion demand management project
• Discuss Live Midtown case study (in appendix) and Live Ypsi program (http://www.emich.edu/ liveypsi/) with downtown's major employers
• Coordinate with MDOT Rail Division and neighboring cities on options to extend A2-Detroit commuter rail or add commuter choices to Amtrak schedule
Transportation Options continued...
With an increasing amount of people using mass transit in Jackson, foot traffic downtown will also increase, this will allow businesses to capitalize
on plenty of opportunities.
PlacePlan: Jackson, Michigan | 27
Messaging and TechnologyPeople communicate, connect, and engage differently today than they did ten years ago, or five years ago, or last year, or even last month! Rapidly evolving Internet and communica-tion technologies are allowing people to share information in the virtual world in unprec-edented ways. Communities that use cutting-edge strategies in their approach to branding, engagement, and communication with new demographics, businesses, cultural institutions, and philanthropic communities are ahead of the game.
Local institutions have a strong social media presence. Nearly all major community institutions and groups have a presence on social media: the official city account, Ella Sharp museum and Jackson District Library each have several hundred Twitter followers. A similar presence and enthusiasm for social media exists on Facebook: the Downtown Development Authority’s page has nearly 3,000 “likes,” the Jackson Police Department has over 2,700, the Ella Sharp museum has over 2,500, and the official City page has over 1,500. The City website has a contemporary
design and is easy to navigate. Many area businesses of-fer free Wi-Fi access. Connect Michigan gives Jackson a score of 100 for Broadband Internet access, with multiple sources of coverage available throughout the city. The Jackson Citizen Patriot’s website is part of the MLiveMedia Group family, providing one of the most advanced online news platforms in the United States.
Downtown Jackson Photo Source: Michigan Municipal League
28 | PlacePlan: Jackson, Michigan
Recommendations
• Move a wider variety of city services online.
• Downtown business associations advertise the Alley through existing social media platforms.
• Facilitate publicly accessible Internet access in the Alley area to drive traffic.
Implementation Opportunities
• Facilitate filing such things as building and occupancy permits directly online (currently all paper forms are available online). Function- ality to pay city income and property taxes online is another valuable service.
• Coordinate promotions and programming related to the Alley with existing social media efforts.
• Provide infrastructure for free WiFi access in the alley area to encourage usage as a public space
Messaging and Technology continued...
PlacePlan: Jackson, Michigan | 29
EducationEducation is key in competing in a global, 21st century economy, and centers of education are vital anchor institutions within communities. From K-12 schools to community colleg-es, and technical schools to state universities, educational institutions bring innumerable benefits to a community. They are the hub not only for learning, but also sports, entertain-ment, arts and culture, healthcare, and recreation, which serve as engines of economic de-velopment. Vibrant communities successfully collaborate with a full range of educational institutions to develop intellectual, human, and physical capital. Collaboration can be as simple as sharing physical facilities such as ballparks and swimming pools, or as complex as formal town-gown strategic plans.
Jackson Public Schools serves over 6,000 primary and secondary education students between 11 schools. In addi-tion to 6 traditional elementary schools, Sharp Park Acad-emy focuses curriculum on fine arts and technology, and the McCulloch Academy of Technology & Science—located on the periphery of downtown—is a magnet school which integrates technology into the curriculum. Jackson High School is located on the periphery of the downtown area as well, as is the alternative high school T.A. Wilson Academy. Several private schools also provide primary and secondary education, including Saint Mary Star of the Sea, a Catholic elementary school located downtown.
The Jackson County Intermediate School District provides career, technical and special education services, as well as professional development programs for educators. Jack-son College, located south of the city, offers Associate’s degrees and professional/continuing education programs in addition to a four-year Bachelor of Science degree in En-ergy Systems Management. Baker College, located north-west of the city, offers Associate’s and Bachelor’s degrees in fields related to business, applied science, technology and education, in addition to continuing and professional education programs. Spring Arbor University, whose main campus is situated 15 minutes west of Jackson in its name-sake township, is a private faith-based liberal arts college serving over 4,000 students.
Approximately 1,700 students attend Jackson High School in the heart
of Downtown Jackson.
30 | PlacePlan: Jackson, Michigan
Recommendations
• Enhance connections between the Alley and nearby school facilities.
• Partner with local educational institutions to establish programming along the Alley.
• Coordinate university housing initiatives with the Alley route; Explore the poten- tial of area higher education institutions to offer courses downtown.
Implementation Opportunities
• Focus mobility-related improvements to those neighborhoods with nearby schools to encourage use of the Alley as a safe and feasible route to school.
• Leverage the Transportation Alternatives and Safe Routes to School programs to fund infrastructure improvements for biking and walking
• Showcase student projects, provide informational displays about area schools, and consider allowing school benefit fundraisers/sales to take place.
• New housing for university students, either provided by the institution itself or in partnership through the private market should explore locating along or near the Alley route to leverage demand for downtown living among younger households.
• Explore the potential for creating classroom space in available downtown buildings in conjunction with a housing initiative.
Education continued...
PlacePlan: Jackson, Michigan | 31
32 | PlacePlan: Jackson, Michigan
PlacePlan: Jackson, Michigan | 33
Appendix
34 | PlacePlan: Jackson, Michigan
Add
ition
al Im
ages
The
follo
win
g ar
e ad
ditio
nal i
mag
es th
at w
ere
not i
nclu
ded
in th
e bo
dy o
f the
repo
rt a
nd fu
rthe
r illu
stra
te th
e de
sign
conc
epts
.
The
Farm
er’s
Mar
ket i
s the
per
fect
term
inus
for t
he A
lley
The
conn
ectio
n to
the
wat
erfr
ont i
s a k
ey a
ttra
ctio
n fo
r thi
s por
tion
of th
e Al
ley
A sm
ooth
tran
sitio
n fr
om th
e M
arke
t to
the
Alle
y w
ill p
ersu
ade
visit
ors t
o ex
plor
e m
ore
of D
ownt
own
Jack
son
Park
ing
for t
he F
arm
ers M
arke
t is
just
as c
ritic
al fo
r the
suc
cess
of
the
Alle
y
PlacePlan: Jackson, Michigan | 35
A m
ain
com
pone
nt o
f the
alle
y w
as a
mod
ern
take
of “
Jack
son-
esqu
e” ir
on
wor
ks a
s pub
lic a
rtA
view
of t
he a
lley
from
the
nort
h te
rmin
us a
s is c
ontin
ues
thro
ugh
Dow
ntow
n Ja
ckso
n
The
alle
y w
ill u
se so
me
inno
vativ
e w
ays t
o ad
d gr
eene
ry to
the
urba
n en
viro
nmen
tTh
e tr
ellis
’ will
wor
k as
a n
atur
al c
eilin
g, in
crea
sing
the
com
fort
of t
he
spac
e in
the
narr
ow a
lley
amon
g th
e ta
ll bu
ildin
gs
36 | PlacePlan: Jackson, Michigan
The
addi
tion
of p
ublic
am
eniti
es w
ill h
elp
user
s ide
ntify
the
alle
y as
a
pede
stria
n sp
ace
Bum
p-ou
ts a
t int
erse
ctio
ns in
corp
erat
eve
geta
ted
barr
iers
to in
crea
se p
edes
tria
n sa
fety
Pede
stria
n cr
ossin
gs a
re a
djus
ted
to th
e pr
oper
gra
de fo
r gre
ater
ac
cess
ibili
ty fo
r all
user
s
Thes
e iro
n ga
tes
help
dist
ingu
ish p
ublic
spa
ce fr
om p
arki
ng s
pace
PlacePlan: Jackson, Michigan | 37
The
city
has
the
oppo
rtun
ity to
pla
ce te
mpo
rary
use
s out
side
the
nor
mal
pe
dest
rian
right
of w
ay to
ext
end
the
publ
ic s
pace
The
reno
vatio
n of
the
alle
y sp
ace
will
enc
oura
ge fu
ture
dev
elop
men
t w
ith m
ore
busin
ess,
ent
erta
inm
ent,
eatin
g, a
nd s
hopp
ing
oppo
rtun
ities
New
dev
elop
men
t allo
ws f
or n
ew, i
nnov
ativ
e en
trep
rene
uria
l op
port
uniti
esN
ew v
iew
s can
ope
n up
ove
r Dow
ntow
n Ja
ckso
n
38 | PlacePlan: Jackson, Michigan
Vege
tatio
n is
adde
d al
ong
the
alle
y to
incr
ease
bea
utifi
catio
n an
d pr
ovid
e a
mor
e co
mfo
rtab
le p
ublic
spa
ceW
hen
ther
e is
an o
ppor
tuni
ty, t
he a
lley
is w
iden
ed to
ope
n up
mor
e sp
ace
for c
ivic
use
At c
erta
in p
oint
s, b
usin
esse
s hav
e th
e op
port
unity
to e
xten
d be
yond
th
eir w
alls,
usin
g a
larg
er s
pace
for o
utdo
or e
atin
g in
the
war
mer
mon
ths
A vi
ew o
f the
Jack
son
alle
y co
rrid
or
PlacePlan: Jackson, Michigan | 39
A vi
ew o
f the
Sou
th te
rmin
us o
f the
Jack
son
Alle
yway
The
pede
stria
n sp
ace
is se
para
ted
from
par
king
by
a ve
geta
ted
buffe
r
A vi
ew lo
okin
g no
rth
from
the
sout
hern
end
of t
he A
lley
40 | PlacePlan: Jackson, Michigan
Busin
esse
s will
pro
sper
from
the
new
ped
estr
ian
cultu
rePe
dest
rians
usin
g th
e al
ley
spac
e ar
e se
para
ted
by th
e ba
rrie
rs to
ens
ure
publ
ic s
afet
y
Pede
stria
n sp
ace
has a
veg
etat
ed c
eilin
g th
at w
ill h
elp
shad
e th
e pu
blic
en
viro
nmen
t, cr
eatin
g a
mor
e co
mfo
rtab
le c
limat
e
PlacePlan: Jackson, Michigan | 41
Publ
ic a
men
ities
are
also
acc
ompa
nied
by
nativ
e ve
geta
tion
Diffe
rent
art
istic
exp
ress
ion
can
be fo
und
alon
g th
e en
tire
alle
y,
incl
udin
g m
ural
s, s
culp
ture
, and
oth
er c
reat
ive
piec
es
The
wro
ught
iron
is a
hist
oric
type
of a
rtist
ic e
xpre
ssio
n th
at is
foun
d al
ong
the
alle
yTh
e bu
sines
ses w
ill h
ave
a gr
eate
r opp
ortu
nity
to e
ngag
e w
ith fo
ot tr
affic
as
they
take
the
oppo
rtun
ity to
ope
n up
to th
e Al
leyw
ay
42 | PlacePlan: Jackson, Michigan
Evol
utio
n of
the
Jack
son
Alle
y
A vi
ew o
f the
Jack
son
Alle
yCh
arre
tte
desig
n id
eas e
volv
e I
Char
rett
ede
sign
idea
s evo
lve
IIICh
arre
tte
desig
n id
eas e
volv
e II
PlacePlan: Jackson, Michigan | 43
Char
rett
ede
sign
idea
s evo
lve
IVCh
arre
tte
desig
n id
eas e
volv
e V
“Jac
kson
-esq
ue”
Desig
n Ch
arac
ter
44 | PlacePlan: Jackson, Michigan
Like
d
Like
the
over
head
ligh
ting
in th
e al
ley
in A
(8)
Co
ntin
uity
of C
once
pt/C
onne
ctio
ns (7
)
Iden
tity
(4)
In
tera
ctiv
ity (4
)
All l
ight
ing
idea
s are
goo
d (4
)
Dyna
mic
ene
rgy
(4)
Tr
ansf
orm
atio
nal s
pace
s-th
ings
hav
e th
e ab
ility
to c
hang
e bo
th fu
nctio
n an
d lo
ok –
eg. A
rt sp
aces
an
d pa
tio sp
aces
(3)
Fl
exib
le, d
ynam
ic, i
nter
activ
e ar
t (3)
Bu
sines
ses o
peni
ng o
nto
the
alle
y/ou
tdoo
r eat
ing
spac
es/c
over
ed s
tore
fron
ts (3
)
Roof
top
seat
ing
(3)
En
ergy
them
e (3
)
Like
d “P
lugg
ed In
” co
ncep
t A b
ette
r (2)
M
ixed
use
bui
ldin
g (2
)
Ove
rhea
d cl
osur
e of
spac
e (2
)
Like
the
idea
s for
the
nam
es a
nd th
e co
nsum
ers e
nerg
y re
fere
nces
(2)
Gr
eene
ry (2
)
The
airin
ess o
f B (2
)
Like
Con
cept
B b
ette
r,
The
mur
als o
n th
e bu
ildin
g
Like
that
B c
onne
cts t
o th
e Gr
and
river
Th
e fa
ct th
at th
ere
is m
ore
plan
t mat
eria
l in
B
Like
the
wire
idea
Li
ke th
e ro
und
seat
ing
pods
in so
uth
end
of B
are
a
love
the
sign
at th
e So
uth
Entr
ance
in c
once
pt A
Li
ke th
e sig
nage
at t
he so
uth
end
of th
e al
ley
Th
e id
ea o
f lig
htin
g as
art
Th
emes
for b
lock
s
Park
ing/
Recr
eatio
n fle
xibi
lity
Bo
th h
ave
stro
ng fe
atur
es, I
like
them
bot
h a
lot
Li
ke th
e pr
ide
in h
erita
ge
Th
e ar
bors
at e
ach
exit
Co
ndui
t con
cept
visu
ally
giv
es tr
ibut
e to
pris
on h
istor
y of
Jack
son
Si
ttin
g ar
eas
O
utdo
or p
erfo
rman
ce a
rea
Ci
ty re
siden
ts in
tere
st in
pro
posa
l
Artis
tical
ly d
esig
ned
tras
hcan
s and
recy
clin
g ca
ns
Conc
erns
N
orth
end
of C
once
pt A
, the
feat
ures
rem
ind
me
too
muc
h of
wal
king
und
er th
e Co
rksc
rew
at C
edar
Poin
t/fe
els l
ike
them
e pa
rk (3
)
Nee
ds m
ore
gree
nery
(3)
M
aint
enan
ce a
nd u
pkee
p of
wha
teve
r str
uctu
res g
o in
–w
ho’s
in ch
arge
of i
t all?
(3)
N
eeds
bik
e ra
cks (
2)
Exce
ssiv
e/im
posin
g el
emen
ts in
A (2
)
Don’
t red
uce
park
ing
(2)
N
eeds
hist
oric
al m
arke
rs/s
igna
ge (2
)
Nee
d m
ore
signa
ge a
nd w
ayfin
ding
, i.e
, int
erse
ctio
n sig
ns a
t eac
h st
reet
, arr
ows p
oint
ing
to d
iffer
ent
feat
ures
(2)
M
ore
shel
ter i
nste
ad o
f rol
ler c
oast
er d
esig
n
Nam
e fo
r con
cept
A is
too
wor
dy
Wou
ld li
ke a
cha
ndel
ier e
ffect
bet
ter f
or th
e ov
erhe
ad li
ghtin
g, w
ould
be
mor
e or
gani
zed
Do
n’t l
ike
the
pipe
thin
gs e
ither
Ex
cess
ive
use
of co
lor i
n A
Sc
ale
is ou
t of p
ropo
rtio
n in
A, b
ut w
ill p
roba
bly
be re
ctifi
ed th
roug
h th
e bu
dget
real
ity
Conc
ept A
will
go
out o
f sty
le fa
st a
nd b
ecom
e ou
tdat
ed
Not
sure
abo
ut lo
sing
any
park
ing
spac
es in
Lot B
Do
not
like
the
spira
l wire
s goi
ng fr
om p
lace
to p
lace
N
eeds
an
arca
de
Arch
es a
nd o
verh
ead
stru
ctur
es
Didn
’t us
e Su
mm
er N
ight
Tre
e
Poor
acc
ess t
o pa
rkin
g/bu
s/bi
ke
Shou
ld th
e al
ley
even
be
the
cent
erpi
ece
of d
ownt
own?
N
eeds
to b
e a
bala
nce
betw
een
bein
g to
o pr
ogre
ssiv
e an
d ab
stra
ct a
nd so
met
hing
that
the
com
mun
ity
embr
aces
W
hat i
f tra
nsit
cent
er m
oves
?
Seat
ing
of v
agra
nts a
n iss
ue
Wan
t cha
ngea
ble
light
ing
Li
ghtin
g sh
ould
use
rene
wab
le e
nerg
y
Don’
t foc
us o
n hi
stor
y-sh
ould
be
mod
ern,
fun,
and
invi
ting
Co
ncep
ts n
early
iden
tical
Yo
ur “
rend
erin
gs”
are
detr
actin
g fr
om y
our p
roje
ct.
Co
ncep
ts d
o no
t dea
l with
and
in fa
ct a
ccen
tuat
e th
e la
ck o
f a b
uilt
envi
ronm
ent
N
o se
nse
of “
alle
y” e
xcep
t bet
wee
n Pe
arl &
Mic
higa
n
Mor
e lig
ht
Sepa
rate
the
alle
y fr
om a
djoi
ning
par
king
lots
so it
isn’
t see
n as
a d
rivew
ay
Miss
ing
wat
er fe
atur
es
Why
wou
ld y
ou b
uild
a n
ew b
uild
ing
as a
par
t of t
his?
The
re is
eno
ugh
empt
y sp
ace
wai
ting
to b
e fil
led
Part
icip
ant c
omm
ents
abo
ut sp
ecifi
c des
ign
imag
es a
nd c
once
pts p
rese
nted
at t
he m
ulti-
day
desig
n ch
arre
tte
on M
arch
6th
and
7th,
201
4 at
the
Gran
d Ri
ver M
arke
tpla
ce.
Desig
n C
harre
tte C
once
pt F
eedb
ack
PlacePlan: Jackson, Michigan | 45
—Fa
ke b
rick/
stam
ped
conc
rete
—Ye
s! It
’s in
vitin
g.—
Fake
bric
k/st
ampe
d co
ncre
te—
No!
—Pr
eser
ve/r
esto
re b
uild
ing
faca
des
—O
utdo
or se
atin
g—Ho
w to
sequ
ence
? Th
e ex
istin
g on
Mic
higa
n Av
e. is
not
wor
king
Wha
t do
you
like
and
wan
t to
pres
erve
?:
The
inte
rvie
w su
mm
ary
prov
ides
an
outli
ne o
f fee
dbac
k fr
om co
mm
unity
stak
ehol
ders
in re
gard
to th
e Pl
aceP
lan
for t
he D
ownt
own
Jack
son
Alle
yway
. The
key
op
port
uniti
es, u
nive
rsal
conc
erns
, and
wha
t sta
keho
lder
s wou
ld li
ke to
see
are
all p
rese
nted
on
this
page
.
Stak
ehol
der I
nter
view
Sum
mar
y
How
cou
ld th
e al
ley
beco
me
a be
tter
con
nect
ion?
—St
reet
furn
iture
—ta
bles
and
cha
irs, c
afe-
styl
e, h
angi
ng
bask
ets,
pla
ntin
gs.
—Sc
ulpt
ures
, mur
als,
ART
. Ric
hmon
d, IN
mur
al ca
se st
udy:
co
mpe
titio
n, a
ll pa
inte
d in
one
mon
th, g
ot e
very
one
inte
rest
ed.
—LI
GHTI
NG—
Gree
n en
ergy
, sol
ar p
ower
, cla
ssic
ally
sty
led,
fu
turis
tic, g
as li
ghts
, ove
rhea
d ‘n
et’ o
f lig
hts f
or e
nclo
sure
.—
Sign
age
—Re
tail
fron
ting
the
alle
y, n
ot ju
st 9
-to-5
use
s—
Nee
ds a
sens
e of
enc
losu
re—
Tras
h co
llect
ion,
nee
ds m
ovem
ent/
cons
olid
atio
n of
Du
mps
ters
/tra
sh ca
ns—
Conn
ectiv
ity to
wal
king
pat
hs, t
rans
it (th
e ex
istin
g tr
ansit
st
atio
n is
a no
-go)
—M
aint
enan
ce p
lan
with
regu
lar t
rash
colle
ctio
n, p
low
ing
—Bu
sker
s, st
reet
per
form
ers
—Re
mov
able
/ret
ract
able
bol
lard
s at s
tree
t cro
ssin
gs
Futu
re Id
entit
y of
the
alle
y? C
ase
Stud
ies?
—N
o id
entit
y cu
rren
tly, n
o on
e re
ally
kno
ws i
t’s th
ere,
AN
YTHI
NG
is be
tter
than
not
hing
.—
Brew
er’s
Alle
y—
Art g
alle
ry—
Big
pian
o/xy
loph
one
you
can
jum
p/pl
ay o
n—
Loca
l hist
ory
Case
Stu
dies
:—
Rich
mon
d, IN
—W
alnu
t Cre
ek, C
A—
Sant
a Ba
rbar
a, C
A—
Fort
Col
lins,
CO
Alle
yway
Pla
n—
Seat
tle, I
nteg
rate
d Al
ley
Hand
book
—De
nver
, CO
dow
ntow
n al
leyw
ays
—Gr
een
Bay
river
wal
k—
Peto
skey
Tra
il—
Gran
d Ha
ven
5.O
ther
info
rmat
ion/
conc
erns
?
—Q
R Co
des,
show
pas
t/pr
esen
t pic
ture
s—
Be a
ble
to e
asily
repl
icat
e w
hat w
e de
sign
to o
ther
city
alle
ys—
Dead
pig
eons
from
coun
ty b
uild
ing
—Dr
. Don
’s—
It is
an is
sue.
How
to e
ngag
e/no
t eng
age?
46 | PlacePlan: Jackson, Michigan
Physical Design & Walkability
A.1
Revi
ew o
ff-st
reet
par
king
util
izatio
n; c
onsid
er re
duci
ng o
ff-st
reet
par
king
requ
irem
ents
for d
evel
opm
ent
A.2
Use
Tar
get M
arke
t Ana
lysis
por
tion
of c
urre
nt m
aste
r pla
nnin
g pr
oces
s to
iden
tify
deve
lopm
ent
oppo
rtun
ities
and
upc
omin
g Re
deve
lopm
ent R
eady
Com
mun
ities
pro
cess
to id
entif
y ap
prop
riate
ince
ntiv
es.
A.3
Revi
ewco
mpl
ete
stre
ets r
esol
utio
n; c
onsid
er p
ossib
ility
of s
tree
t tre
es, b
ushe
s, a
nd o
ther
pla
nts a
nd
vege
tatio
n al
ong
the
alle
y.
A.4
Ensu
re th
e ph
ysic
al u
pkee
p of
the
alle
y in
volv
es s
ched
uled
sno
w, l
eaf,
and
tras
h re
mov
al y
ear-
roun
d.
A.5
Use
form
-bas
ed c
ode
to re
gula
te th
e siz
e an
d ch
arac
ter o
f bui
ldin
gs a
nd re
late
d pl
ants
, str
eet f
urni
ture
, an
d ot
her d
esig
n el
emen
ts w
ithin
the
Alle
yway
.
Environment Sustainability
B.1
Regi
ster
for t
he G
reen
Com
mun
ities
cha
lleng
e at
htt
p://
ww
w.m
ml.o
rg/g
reen
/mgc
.php
to e
arn
reco
gniti
on
for s
usta
inab
ility
mea
sure
s.
B.2
Cons
ider
a lo
ng-r
ange
goa
l of a
con
tinuo
us p
athw
ay a
long
the
river
.
B.3
Iden
tify
oppo
rtun
ities
for r
edev
elop
men
t alo
ng th
e riv
er th
at w
ould
take
adv
anta
ge o
f riv
er v
iew
s and
a
futu
re tr
ail;
purs
ue p
artn
ersh
ips
and
ease
men
ts fo
r tra
il co
nstr
uctio
n an
d m
aint
enan
ce.
√
Asse
tCa
tego
ryIm
plem
enta
tion
Stra
tegi
esSh
ort-
term
Long
-ter
mTi
me
Fram
e √√
√
√ √
√
Con
nect
ions
to P
lace
mak
ing
The
follo
win
g ta
bles
illu
stra
te th
e re
lativ
e tim
e fr
ame
and
type
of p
lace
mak
ing
activ
ity fo
r eac
h im
plem
enta
tion
stra
tegy
out
lined
in th
e re
port
.
√ √ √ √ √ √ √
4
Tact
ica
l C
rea
tive
Stra
tegi
c S
tand
ard
Tact
ica
l C
rea
tive
Stra
tegi
c S
tand
ard
PlacePlan: Jackson, Michigan | 47
CulturalEconomic
DevelopmentC.
1In
tegr
ate
visu
al b
rand
ing
com
pone
nts w
ith n
eigh
borh
ood,
trai
l, an
d ev
ent-
rela
ted
soci
al m
edia
.
C.2
Use
trai
l and
way
findi
ngsig
ns a
s opp
ortu
nitie
s fo
r pub
lic a
rt, t
hrou
gh p
artn
ersh
ips
with
nei
ghbo
rhoo
d ar
tists
or c
omm
unity
des
ign
com
petit
ions
.
C.3
Coor
dina
te lo
cal a
rt so
ciet
ies
to o
rgan
izeev
ents
cen
tere
d ar
ound
Jack
son’
s art
s and
cul
ture
in th
e Al
ley.
Entrepreneurship
D.1
Allo
w fu
rthe
r exp
ansio
n of
out
door
seat
ing
in A
lley
for n
ew/e
xist
ing
rest
aura
nts (
as h
as b
een
done
in th
e ca
se o
f 140
Mic
higa
n Av
e.)
D.2
Cons
ider
requ
iring
sto
refr
onts
ope
ning
dire
ctly
ont
o Al
ley
for a
ny n
ew re
tail
deve
lopm
ent.
D.3
Revi
ew e
xist
ing
ordi
nanc
e la
ngua
ge fo
r any
cha
nges
nec
essa
ry to
ena
bled
tem
pora
ry b
usin
esse
s or
use
of
the
publ
ic ri
ght-
of-w
ay a
nd to
ens
ure
com
patib
ility
with
surr
ound
ing
perm
anen
t bus
ines
ses.
D.4
Cons
ult w
ww
.cro
wdf
undi
ngm
i.com
, for
info
rmat
ion
on u
tilizi
ng “
inve
stm
ent c
row
dfun
ding
” as
a u
niqu
e an
d tr
ansf
orm
ativ
e to
ol fo
r sm
all b
usin
ess.
Multiculturalism
E.1
Cons
ider
pla
nter
s an
d ot
her f
eatu
res i
n th
e al
ley,
and
thro
ugho
ut d
ownt
own,
as c
anva
sses
for a
rt.
E.2
Host
a y
outh
con
test
for s
hort
poe
try
to in
corp
orat
e in
to p
ublic
art
.
E.3
Expl
ore
build
ing
on p
revi
ous
exch
ange
pro
gram
s to
incl
ude
an a
rt c
ompo
nent
whi
ch c
an b
e fa
cilit
ated
by
Jack
son’
s act
ive
arts
com
mun
ity.
E.4
Inte
grat
e a
loca
l hist
ory
com
pone
nt t
hat f
ocus
es o
n th
e Ja
ckso
n ar
ea’s
role
in th
e U
nder
grou
nd
Railr
oad
E.5
Crea
te fl
yert
o en
cour
age
loca
l art
inst
itutio
ns to
pro
vide
inpu
t as t
o w
hat m
ultic
ultu
ralis
m
mea
ns to
Jack
son.
√√
√√ √
√ √√
√ √
√√
√ √√
Asse
tCa
tego
ryIm
plem
enta
tion
Stra
tegi
esSh
ort-
term
Long
-ter
mTi
me
Fram
e √√
√
√
√ √ √ √
√
√
Tact
ica
l C
rea
tive
St
rate
gic
Sta
nda
rd
Tact
ica
l
Cre
ativ
e
Stra
tegi
c S
tand
ard
Tact
ica
l C
rea
tive
St
rate
gic
Sta
nda
rd
48 | PlacePlan: Jackson, Michigan
Messaging &
Technology
G.1
Fac
ilita
te fi
ling
such
thin
gs a
s bui
ldin
g an
d oc
cupa
ncy
perm
its d
irect
ly o
nlin
e (c
urre
ntly
all
pape
r for
ms a
re
avai
labl
e on
line)
. Fun
ctio
nalit
y to
pay
city
inco
me
and
prop
erty
taxe
s onl
ine
is an
othe
r val
uabl
e se
rvic
e.
G.2
Coor
dina
te p
rom
otio
ns a
nd p
rogr
amm
ing
rela
ted
to th
e Al
ley
with
exi
stin
g so
cial
med
ia e
ffort
s.
G.3
Prov
ide
infr
astr
uctu
re fo
r fre
e W
iFia
cces
s in
the
alle
y ar
e to
enc
oura
ge u
sage
a p
ublic
spa
ce
Transportation Options
F.1
Crea
te tr
ansit
ince
ntiv
es fo
r dow
ntow
n em
ploy
ees t
o fr
ee u
p pa
rkin
g, si
mila
r to
go!p
assp
rogr
am in
do
wnt
own
Ann
Arbo
r.CM
AQ g
rant
fund
ing
may
cove
r a p
ilot p
hase
, as a
tran
spor
tatio
n de
man
d m
anag
emen
t pr
ojec
t, w
ith o
ngoi
ng fu
ndin
g fr
om D
DA T
IF o
r par
king
syst
em re
venu
es.
F.2
Disc
uss L
ive
Mid
tow
n ca
se st
udy
(in a
ppen
dix)
and
Liv
e Yp
sipr
ogra
m (h
ttp:
//w
ww
.em
ich.
edu/
livey
psi/)
w
ith d
ownt
own’
s maj
or e
mpl
oyer
s
F.3
Coor
dina
te w
ith M
DOT
Rail
Divi
sion
and
neig
hbor
ing
citie
s on
optio
ns o
r add
com
mut
er ch
oice
s to
Amtr
ak
sche
dule
.
Education
H.1
Focu
s mob
ility
-rel
ated
impr
ovem
ents
to th
ose
neig
hbor
hood
s w
ith n
earb
y sc
hool
s to
enc
oura
ge u
se o
f the
Al
ley
as a
safe
and
feas
ible
rout
e to
scho
ol.
H.2
Leve
rage
the
Tran
spor
tatio
n Al
tern
ativ
es a
nd S
afe
Rout
es to
Sch
ool p
rogr
ams t
o fu
nd in
fras
truc
ture
im
prov
emen
ts fo
r bik
ing
and
wal
king
.
H.3
Show
case
stud
ent p
roje
cts,
pro
vide
info
rmat
iona
l disp
lays
abo
ut a
rea
scho
ols,
and
con
sider
allo
win
g sc
hool
ben
efit
fund
raise
rs/s
ales
to ta
ke p
lace
.
H.4
New
hou
sing
for u
nive
rsity
stu
dent
s, e
ither
pro
vide
d by
the
inst
itutio
n its
elf o
r in
part
ners
hip
thro
ugh
the
priv
ate
mar
ket s
houl
d ex
plor
e lo
catin
g al
ong
or n
ear t
he A
lley
rout
eto
leve
rage
dem
and
for d
ownt
own
livin
g am
ong
you
nger
hou
seho
lds.
H.5
Expl
ore
the
pote
ntia
l for
cre
atin
g cl
assr
oom
spac
e in
ava
ilabl
e do
wnt
own
build
ings
in c
onju
nctio
n w
ith a
ho
usin
g in
itiat
ive.
√ √
√√
Impl
emen
tatio
n St
rate
gies
Asse
tCa
tego
rySh
ort-
term
Long
-ter
mTi
me
Fram
e
√
√√ √
√ √
√ √
√ √ √ √ √√
Tact
ica
l C
rea
tive
St
rate
gic
Sta
nda
rd
Tact
ica
l C
rea
tive
Stra
tegi
c S
tand
ard
Tact
ica
l
Cre
ativ
e S
trate
gic
Sta
nda
rd
PlacePlan: Jackson, Michigan | 49
Cas
e St
udie
s
Mic
higa
n co
mm
uniti
es a
cros
s the
sta
te a
re im
prov
ing
wal
kabi
lity
and
desig
n, e
spec
ially
in th
eir d
ownt
own
area
s. F
arm
ingt
on h
as
spen
t the
pas
t dec
ade
crea
ting
a st
rong
er s
ense
of p
lace
in it
s dow
ntow
n an
d th
e re
sult
of th
is w
ork
has
been
pos
itive
for t
he
com
mun
ity’s
eco
nom
y. M
unic
ipal
offi
cial
s w
orke
d w
ith re
siden
ts to
tran
sfor
m a
dow
ntow
n st
rip m
all p
arki
ng lo
t int
o a
publ
ic p
ark
and
pavi
lion.
The
new
are
a no
w h
ouse
s abo
ut 6
0 ev
ents
thro
ugho
ut th
e ye
ar, i
nclu
ding
the
farm
ers m
arke
t, sw
ing
danc
ing
perf
orm
ance
s, a
nd a
win
ter f
estiv
al. W
ith m
ore
peop
le v
isitin
g do
wnt
own
Farm
ingt
on o
n a
regu
lar b
asis,
reta
il st
ores
and
rest
aura
nts
have
see
n m
ore
foot
traf
fic a
nd in
crea
sed
sale
s.1
The
park
and
pav
ilion
initi
ativ
e al
so b
uilt
mom
entu
m fo
r the
city
’s d
ownt
own
stre
etsc
ape
proj
ects
. Far
min
gton
’s d
ownt
own
was
di
vide
d by
Gra
nd R
iver
Ave
nue,
a b
usy,
mul
ti-la
ne ro
adw
ay. T
he c
ity n
arro
wed
the
road
and
impr
oved
land
scap
ing
in a
n ef
fort
to
redu
ce ro
ad c
onge
stio
n as
wel
l as i
mpr
ove
pede
stria
n sa
fety
, str
eet a
esth
etic
s, a
nd th
e bu
sines
s env
ironm
ent.
The
impr
ovem
ents
ha
ve re
sulte
d in
add
ition
al s
tree
t par
king
, inc
reas
ed fo
ot tr
affic
, and
enc
oura
ged
man
y do
wnt
own
rest
aura
nt o
wne
rs to
add
out
door
se
atin
g op
tions
.2
1 “He
art o
f Dow
ntow
n: S
undq
uist
Pav
ilion
in R
iley
Park
,” M
ichi
gan
Mun
icip
al Le
ague
: Pla
cem
akin
g, 2
014,
acc
esse
d Ju
ne 1
1, 2
014,
htt
p://
pla
cem
akin
g.m
ml.o
rg/h
eart
-of-d
ownt
own-
sund
ques
t-pa
vilio
n-in
-rile
y-pa
rk/
2 “He
art o
f Dow
ntow
n: S
undq
uist
Pav
ilion
in R
iley
Park
”3 “
Dequ
indr
e Cu
t Gre
enw
ay,”
Mic
higa
n M
unic
ipal
Leag
ue: P
lace
mak
ing,
201
3, a
cces
sed
June
11,
201
4, h
ttp:
// p
lace
mak
ing.
mm
l.org
/deq
uind
re-c
ut/
Phys
ical
Des
ign
& W
alka
bilit
y: F
arm
ingt
on’s
“Hea
rt of
Dow
ntow
n”
Conn
ectin
g na
tura
l ass
ets a
nd b
usin
ess a
ctiv
ities
is a
n im
port
ant w
ay c
ities
can
sup
port
resid
ents
’ int
eres
ts. I
n De
troi
t, th
e De
quin
dre
Cut G
reen
way
is a
form
er ra
ilway
rede
velo
ped
into
a b
ikin
g an
d w
alki
ng p
ath.
The
Cut
link
s ped
estr
ians
and
bic
yclis
ts to
the
Detr
oit
Rive
rfro
nt, E
aste
rn M
arke
t, an
d m
any
resid
entia
l com
mun
ities
. Bui
ldin
g on
exi
stin
g as
sets
, the
trai
l pro
vide
s an
uni
que
oppo
rtun
ity to
st
reng
then
soc
ial b
onds
, con
nect
nea
rby
com
mun
ities
, and
pro
mot
e he
alth
y lif
esty
les i
n do
wnt
own
Detr
oit.3
Envi
ronm
enta
l Sus
tain
abili
ty: T
he D
equi
ndre
Cut
Gre
enw
ay
The
follo
win
g ar
e ca
se st
udie
s rel
atin
g to
eac
h as
set c
ateg
ory
in th
e bo
dy o
f the
repo
rt. T
hese
cas
e st
udie
s pro
vide
an
exam
ple
of h
ow
plac
emak
ing
can
be ti
ed in
with
eac
h as
set c
ateg
ory.
50 | PlacePlan: Jackson, Michigan
1 “D
etro
it SO
UP,
” M
ichi
gan
Mun
icip
al Le
ague
, 201
4, a
cces
sed
June
11,
201
4, h
ttp:
//pl
acem
akin
g.m
ml.o
rg/d
etro
it-so
up/
2 “S
t. Jo
seph
Pub
lic A
rt,”
Mic
higa
n M
unic
ipal
Leag
ue: P
lace
mak
ing,
201
4, a
cces
sed
June
11,
201
4, h
ttp:
// p
lace
mak
ing.
mm
l.org
/st-
jose
ph-p
ublic
-art
/.
Mul
itcul
tura
lism
: Gat
herin
g ov
er S
OUP
Educ
atio
n: L
ever
agin
g Pu
blic
Art
for C
omm
unity
Bra
ndin
g
Deve
lopi
ng e
ffect
ive
com
mun
ity b
rand
ing
and
orga
nizin
g cu
ltura
l eve
nts c
an b
e an
effe
ctiv
e w
ay to
incr
ease
re
siden
t qua
lity-
of-li
fe a
nd in
crea
se to
urism
. A g
roup
of c
ity le
ader
s and
con
cern
ed re
siden
ts c
ame
up w
ith th
e St
. Jos
eph,
MI P
ublic
Art
pro
ject
to re
-ene
rgize
the
com
mun
ity. A
them
e is
sele
cted
eac
h ye
ar a
nd lo
cal a
rtist
s pa
int a
nd d
ecor
ate
uniq
ue s
culp
ture
s, w
hich
are
pla
ced
arou
nd th
e do
wnt
own.
Pas
t the
mes
incl
ude
Hors
es o
n th
e Be
ach,
Bea
ch B
ears
, Hot
Car
s, C
ool B
each
es, a
nd m
ore.
The
Pub
lic A
rt in
itiat
ive
has
help
ed in
crea
se
dow
ntow
n st
oref
ront
occ
upan
cy, t
ouris
m, d
ownt
own
foot
traf
fic, a
nd a
n ov
eral
l cha
nge
in a
ttitu
de a
mon
g lo
cal r
esid
ents
.2
Gath
erin
g ov
er S
OU
P
Host
ing
even
ts th
at b
ring
dive
rse
grou
ps o
f peo
ple
toge
ther
is o
ne w
ay to
enc
oura
ge a
wel
com
ing
com
mun
ity.
Detr
oit S
OUP
is a
loca
l cro
wdf
undi
ng p
otlu
ck w
here
att
ende
es m
ake
a do
natio
n of
$5
and
liste
n to
pitc
hes
from
peo
ple
doin
g gr
eat t
hing
s in
the
com
mun
ity. T
hrou
ghou
t the
eve
ning
, att
ende
es ta
lk, a
sk q
uest
ions
, sh
are
idea
s, a
nd s
uppo
rt e
ach
othe
r. At
the
end
of th
e ni
ght,
peop
le v
ote
for t
heir
favo
rite
pitc
h an
d th
e w
inne
r goe
s hom
e w
ith a
ll of
the
mon
ey ra
ised
at th
e do
or a
s see
d fu
ndin
g fo
r the
ir co
ncep
t.1Gi
ving
peo
ple
an
oppo
rtun
ity to
gat
her a
nd s
uppo
rt e
ach
othe
r can
hel
p br
idge
cul
tura
l div
ides
and
pro
mot
e a
mor
e w
elco
min
g co
mm
unity
.
PlacePlan: Jackson, Michigan | 51
In a
n ef
fort
to a
ttra
ct a
nd s
uppo
rt s
mal
l bus
ines
ses i
n Fe
rnda
le, M
I, co
mm
unity
lead
ers s
tart
ed a
shar
ed in
door
m
arke
t cal
led
the
Rust
Bel
t Mar
ket.
The
mar
ket i
s a re
deve
lope
d va
cant
com
mer
cial
bui
ldin
g in
dow
ntow
n Fe
rnda
le th
at is
now
hom
e to
mor
e th
an fi
fty
smal
l bus
ines
s ow
ners
. Loc
al e
ntre
pren
eurs
rent
an
area
in th
e la
rge,
reno
vate
d bu
ildin
g an
d op
erat
e th
eir r
etai
l sto
res a
long
side
othe
r sm
all b
usin
esse
s. R
ust B
elt M
arke
t also
us
es th
e bu
ildin
g’s
com
mun
al s
pace
to h
ost c
once
rts
and
com
mun
ity e
vent
s, im
prov
ing
the
city
’s so
cial
of
ferin
gs a
nd a
ctiv
ities
.1Si
mila
rly, D
etro
it’s
“pop
-up”
Rev
olve
prog
ram
sup
port
s en
trep
rene
urs
and
activ
ates
va
cant
sto
refr
onts
. Usin
g a
smal
l bud
get,
the
Detr
oit E
cono
mic
Gro
wth
Cor
pora
tion
wor
ks w
ith th
e co
mm
unity
an
d lo
cal e
ntre
pren
eurs
to re
nova
te v
acan
t sto
refr
onts
in w
alka
ble
Detr
oit c
omm
uniti
es. E
ntre
pren
eurs
are
ab
le to
tem
pora
rily
use
the
spac
e to
test
thei
r bus
ines
s and
pro
duct
s, a
nd b
uild
ded
icat
ed c
lient
ele
and
stor
efro
nts
are
reno
vate
d fo
r fut
ure
perm
anen
t bus
ines
ses.
2Ge
ttin
g cr
eativ
e w
ith n
ew b
usin
ess d
evel
opm
ent,
like
Rust
Bel
t Mar
ket a
nd R
evol
vein
itiat
ives
, can
hel
p M
ichi
gan
com
mun
ities
bec
ome
succ
essf
ul
entr
epre
neur
ship
des
tinat
ions
.
1 “R
ust B
elt M
arke
t,” M
ichi
gan
Mun
icip
al Le
ague
, 201
3, a
cces
sed
June
11,
201
4, h
ttp:
//pl
acem
akin
g.m
ml.o
rg/r
ust-
belt-
mar
ket/
2
”Rev
olve
” M
ichi
gan
Mun
icip
al Le
ague
, 201
3, a
cces
sed
June
11,
201
4, h
ttp:
//pl
acem
akin
g.m
ml.o
rg/r
evol
ve/
3 ”L
ove
Mus
kego
n,” M
ichi
gan
Mun
icip
al Le
ague
, 201
3, a
cces
sed
June
23,
201
4, h
ttp:
//pl
acem
akin
g.m
ml.o
rg/lo
ve-m
uske
gon/
Entre
pren
eurs
hip:
Pro
vidi
ng S
pace
s for
New
Bus
ines
s
Som
e M
ichi
gan
com
mun
ities
are
get
ting
crea
tive
with
mes
sagi
ng, a
nd e
ven
lett
ing
resid
ents
do
som
e of
the
wor
k. In
an
effo
rt to
pro
mot
e M
uske
gon,
a g
roup
of y
oung
pro
fess
iona
ls de
signe
d a
logo
and
slo
gan
for t
he
com
mun
ity, “
Love
Mus
kego
n,”
and
star
ted
boos
ting
the
city
’s o
nlin
e pr
esen
ce. T
he o
pen-
sour
ced
logo
was
w
idel
y di
sper
sed
thro
ugho
ut th
e co
mm
unity
, whi
ch s
park
ed e
vent
s, p
hoto
opp
ortu
nitie
s, a
nd g
ave
resid
ents
an
exc
use
to “
have
a lo
ve a
ffair”
with
thei
r city
.2
Cul
tura
l Eco
nom
ic D
evel
opm
ent:
Shar
ing
the
Love
in M
uske
gon
52 | PlacePlan: Jackson, Michigan
Detr
oit’s
Mid
tow
n ne
ighb
orho
od is
hom
e to
the
Detr
oit M
edic
al C
ente
r, He
nry
Ford
Hea
lth S
yste
m, a
nd
Way
ne S
tate
Uni
vers
ity. T
he th
ree
inst
itutio
ns h
ave
been
inve
stin
g in
the
com
mun
ity fo
r yea
rs b
ut w
ante
d to
fo
cus
on im
prov
ing
the
neig
hbor
hood
’s d
ensit
y an
d w
alka
bilit
y to
impr
ove
safe
ty a
nd e
ncou
rage
eco
nom
ic
grow
th. I
n pa
rtne
rshi
p w
ith th
e ar
ea’s
com
mun
ity d
evel
opm
ent
corp
orat
ion,
the
coal
ition
dev
elop
ed a
live
-w
here
-you
- wor
k in
cent
ive
prog
ram
, Liv
e M
idto
wn,
the
anch
or in
stitu
tions
’ em
ploy
ees.
Alth
ough
not
ev
eryt
hing
can
be
dire
ctly
cre
dite
d to
Liv
e M
idto
wn,
afte
r thr
ee y
ears
of i
mpl
emen
tatio
n, th
e ar
ea’s
occ
upan
cy
rate
and
med
ian
hom
e sa
le p
rice
have
incr
ease
d, d
evel
oper
s sta
rted
mor
e th
an 2
0 re
siden
tial/m
ixed
-use
re
nova
tion
or n
ew c
onst
ruct
ion
proj
ects
, and
ent
repr
eneu
rs h
ave
open
ed m
ore
than
40
new
bus
ines
ses.
Thi
s le
vel o
f act
ivity
and
den
sity
cont
inue
s to
spar
k de
sign
and
wal
kabi
lity
proj
ects
suc
h as
bui
ldin
g pa
rks
and
gree
n al
leys
, inc
reas
ing
bicy
cle
lane
s, n
arro
win
g ro
ads,
and
enc
oura
ging
res
taur
ants
to b
uild
out
door
sea
ting
on w
ide
sidew
alks
.1Co
mm
uniti
es th
at fo
ster
wal
kabi
lity
and
stre
et d
esig
n w
ill li
kely
see
grea
ter e
cono
mic
pro
sper
ity,
high
er d
ensit
y, a
nd a
n in
crea
se in
inve
stm
ent p
roje
cts
and
smal
l bus
ines
ses.
Tran
spor
tatio
n: Li
ve-W
here
-You
-Wor
k In
cent
ives
1 “L
ive
Mid
tow
n,”
Mic
higa
n M
unic
ipal
Leag
ue: P
lace
mak
ing,
201
4, a
cces
sed
June
11,
201
4, h
ttp:
// p
lace
mak
ing.
mm
l.org
/Liv
e-M
idto
wn/
.