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How the Social Web is changing Landscape Architecture October 7 th , 2010 Michigan Landscape Architects

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Page 1: Michigan Landscape Architects

How the Social Web is changing Landscape Architecture

October 7th, 2010

Michigan Landscape Architects

Page 2: Michigan Landscape Architects

Why Social Media?

Page 3: Michigan Landscape Architects

Effective social media activity using:LinkedInTwitterFacebookBlogsVideoPicturesPodcastsForumsRSS

Let’s start…

Page 4: Michigan Landscape Architects

Key areas to concentrate on:Having a strong profileEffectively utilizing Q&AAdding the proper applicationsGiving and Receiving TestimonialsFocusing on building a strong network

LinkedIn

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Effective Q&A

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LinkedIn Applications

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Testimonial section

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Key areas to concentrate on:Your profileQuality of your tweetsQuality of your engagementReal-time recommendationsUsing search criteriaStrength of networkLearning the technologyThinking strategicCreating a long term plan

Twitter

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Twitter search is under utilized

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Our networks are exploding

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Key areas to concentrate on:Understanding your personal pageQuality of the content you shareQuality of engagementUtilizing pictures and videoMaximizing the viral nature of this platform

Facebook

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Understanding Facebook

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Facebook stream

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Niche Fan Pages

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Facebook Connect

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Facebook connections

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Consider using video

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Pictures tell 1000 words

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Allows you to share and stay in touchUpload and organize albumsTag photos for others to findMost respected photo sharing site

Why Flickr?

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Landscape architecture

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Landscape architecture

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Landscape architecture

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Landscape architecture

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Landscape architecture

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Think about podcasting

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Niche Forums

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Nice Forums

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Blogging is an option

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Niche Blogs

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Monthly Publications

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Really Simple Syndication

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The social stream

is changing how

we:

• Market

• Brand

• Prospect

• Do business

Are you prepared

to take

advantage?

In Review:

Page 33: Michigan Landscape Architects

Questions?

Page 34: Michigan Landscape Architects

David Benjamin- Social Media Consultant

David Benjamin is the Recruiting and Digital Communications Manager for The Sales Matrix, a Michigan based Sales Consulting firm. For almost a decade, David has been implementing social networking techniques for his business as a recruiter and social media consultant. He is regularly asked to speak for Associations, Universities, and Rotary Clubs on the topic of Social Media and Resume/Interview tips.

In addition, David will be the Social Media Director for SalesBasix looking to launch Q3 2010. This company will help educate sales professionals, executives, and others via an e-learning platform. For more information, feel free to visit www.DavideBenjamin.com or www.TheSalesMatrix.com

http://www.linkedin.com/in/dbenjamin http://twitter.com/DaveBenjamin