michelle robinson - thinking ahead: engaging the future generations
TRANSCRIPT
Thinking Ahead:Engaging Future GenerationsPresented by Michelle Robinson of Sodexo
About Me Michelle Robinson
1 Part Director of College & External
Relations 1 Part Future Leaders
Internship Program Manager1 Part Que Social
Administrator + +
Global Leader in Quality of Life Services
Sodexo designs, manages and delivers comprehensive service solutions through:
On-Site Services Motivation Services
To our 8 client segments:
• Corporate• Defense• Justice• Remote Sites• Health Care• Senior Living• Education• Sports & Leisure
Available in 3 service segments:
• Employee Benefits• Incentives and
Recognition• Public Benefits
Sodexo designs, manages and delivers comprehensive service solutions through:
420,000 Employees 132 Nationalities 34,000 Sites
80 Countries 75M daily customers 18th Largest Employer Worldwide
Global Leader in Quality of Life Services
The Business Case for College Recruitment• College hiring provides greatest
opportunity for diverse hires• Adds entry level and experienced talent
(college alumni) to our talent pipeline• Provides a sourcing channel for
hard-to-fill positions• Brings in employees with a fresh
perspective.• Between 2005 and 2016, college
enrollment is projected to increase.• 29% for African American• 32% for Asian American & Pacific
Islander
Targeted Universities & OrganizationsHistorically Black Colleges & Universities• Cheyney University• Morgan State • University• North Carolina Central University• Tuskegee State University• Univ. of Maryland - Eastern Shore• Virginia State University Organizations
• Multicultural Food and Hospitality Alliance
• ProStart• North Carolina Central University• Tuskegee State University• Univ. of Maryland - Eastern Shore• Virginia State University
Asian American Pacific Islander Institutions• San Francisco State University• University of Houston• Cal Poly Pomona• Georgia Tech• UMASS Amherst• University of Nevada Las Vegas
People with Disabilities• Caninus College• University of Buffalo
Hispanic Serving Institutions• University of Houston• New Mexico State University• San Diego State University
Tribal College• Navajo Technical College
The C.R.O.W.N. TeamCollegeRecruitersOrganized (to recruit)World (class)New-hires
Develop and Maintain Campus RelationshipsVariety and building connections with students:• Multiple strategies:
• Career fairs, information sessions, speaking to classes and organizations, or mock interviews and resume reviews.
• Partners with Career Centers and Faculty• Continue on campus even when not
hiring full-time
• Interactive, career exploration event for high school students
• Share Sodexo’s diversity and inclusion story• Discuss potential career paths• Provide public speaking experience for our
employees• Connect and give back to the community • Enhance our employment branding • Connect with and recruit current and
future workforce
Multicultural Foodservice & Hospitality Alliance
Offers high school students the opportunity to learn about culinary arts and foodservice management by training with professional chefs and food service managers through in-unit and classroom instruction.
Future Talent Pipeline
The mission of the Sodexo Future Leaders Internship Program is to provide world-class professional development opportunities to college students that result in enterprise-wide position placements.
Future Leaders Internship Program
Strategic Engagement Mentor Program
ManagersEngagingNurturingTrainingOurRecruits
Let’s get social.
Who is Generation Z?Independent Self Learners Short Attention Span
Prefer visuals over text Entrepreneurial Value Privacy
Who is Generation Z?Independent Self Learners Short Attention Span
Prefer visuals over text Entrepreneurial Value Privacy
Bye bye Facebook.
Hello Snapchat.
Social RecruitingWhat it is What it isn’t
• Making new connections• Engaging• Actively network & engage in
target group & communities• Proactive search• Networking / Referencing• Patience, continuous efforts
andbuilding approach
• Open / Collaboration• Strategic / Long term• Listening• People driven
• Guerilla marketing with no objective
• Spamming• Communicating in “Job
Portal” language• Job posting — post n pray• Mass-mailing• Quick Fix• Policing / Deleting• Short sighted / Just another
channel to find candidates• “Speak only” Mode• Tool driven
Pioneer Social Recruiting
Examples of 21st century recruiting at Sodexo:It’s About Connecting
EmploymentBranding
SocialNetworking
CollegeRelationships
AlumniRecruiting
NewTechnologies
MilitaryRecruiting
Future LeadersInternship
DiversitySourcing
EmployeeReferral
ExternalRelationships
Geographical& Functional
Examples of 21st century recruiting at Sodexo:It’s About Connecting
Integrated Web Presence
• Career Site• Job Family Microsites• Veteran’s Microsite• Alumni Microsite• Job Search App• Mobile m.sodexo.jobs
• Blogger• Glassdoor• LinkedIn• Twitter• Facebook• YouTube• Flickr• Google+• Pinterest
Social Networking
Networking with past, present and future employees:
Careers Blogwww.SodexoUSACareersBlog.com
Facebookwww.Facebook.com/SodexoCareers
Facebook Promotion & EngagementShare unique content.
Company Milestones Weekly Photo Monthly Job Seeker Tips
LinkedIn Group & Subgroups
Pinterestwww.Pinterest.com/SodexoUSCareers
• Average time spent is 98 minutes• Users increased 145% from beginning of 2012
• #3 site surpassing LinkedIn• 80% re-pins
• Great vehicle for employer branding• Creative way to display jobs
Pinterest: Culture & Values
Pinterest: Connect with Recruiter Boards
Using Technology to Amplify Social Recruiting Success
Social Activity made easy for “Rick the Recruiter”
Rick registers and completes social policy compliance on QueSocial. He chooses to receive content by email or text.
Rick receives sharable content sent by a content manager.
He earns points for each social activity.
Rick can visit the portal for new challenges to earn more points and redeem rewards.
From the push notification, he can personalize the message and choose what platforms of his to share on.
Mobile Jobs Appwww.bit.ly/SodexoJobsApp
• Launched Feb 2012• Connect. Search. Apply
• Available for iPhone, iPad, Android & Blackberry• 14,000+ downloads, 127 hires• 54% internal, 29% minorities
• 233% increase in mobile site traffic from 2011 to 2012• 1.5+ million mobile page views
Utilize technology.Embrace responsibility.
Be real.
Looksharp helps students launch their career. Over 50% of all college students use Looksharp each year to search for jobs and internships and over 30,000 employers including Target, Facebook, Enterprise and more use Looksharp to hire great interns and new grads.