michal pastier on smsprague 2011

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Michal Pas*er DIGITAL CREATIVE DIRECTOR michal.pas*[email protected] Social Slovakia

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Page 1: Michal Pastier on SMSPrague 2011

Michal  Pas*erDIGITAL  CREATIVE  DIRECTORmichal.pas*[email protected]

Social  Slovakia

Page 2: Michal Pastier on SMSPrague 2011

EVIDENCE,  THAT  FACEBOOK  IS  HUGE  HIT  

Page 3: Michal Pastier on SMSPrague 2011

The most useless FB app

Are you on Facebook?START TESTING

Page 4: Michal Pastier on SMSPrague 2011

The most useless FB app

Calculating...

Page 5: Michal Pastier on SMSPrague 2011

The most useless FB app as evidence of FB popularity:)

Page 6: Michal Pastier on SMSPrague 2011

2 542 268 internet users in Slovakia in August 20111 075 085 active FB profiles by ATAXO

Page 7: Michal Pastier on SMSPrague 2011

Mar<nus.sk  -­‐  Facebook  –  11  people  

Page 8: Michal Pastier on SMSPrague 2011

Alcowebizer.com: The most popular Slovak campaign, which has been shared in more than 140 countries in the world.

Worldwide  ideas

Page 9: Michal Pastier on SMSPrague 2011

Bey  bey  some  viral  effects

The best campaign of 2010 in the world for Deutsche Telecom !

Page 10: Michal Pastier on SMSPrague 2011

Communica*on  plaJorm  

My Blood Group – the first Slovak project to be published on Facebook as an inspiration for world-wide marketers.

Page 11: Michal Pastier on SMSPrague 2011

Microsite  as  content  for  social  media

Creative Use Of TechnologyContactless website for contactless payments

Page 12: Michal Pastier on SMSPrague 2011

Offline  is  new  online

Page 13: Michal Pastier on SMSPrague 2011

Gold for Slovak Agency TRIAD advertising at PIAFGoogle analytics as our media

Page 14: Michal Pastier on SMSPrague 2011

FB  event    -­‐  MEDIA  event

Page 15: Michal Pastier on SMSPrague 2011

Annual Award just for Facebook creativity