michal magdziarz @digitalzone - the search universe - links, log files, gsc and everything in...
TRANSCRIPT
TheSearchUniverseSaga-Links,LogFiles,GSCandeverything
inbetween.
MichalMagdziarzCEO&FounderDeepCrawl
Istanbul – October 2017
@DeepCrawl @Magdziarz#digitalzone
179,769,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000
TheSearchUniversenumber
@DeepCrawl @Magdziarz#digitalzone
TheSearchUniverselimits
[scheme]://[domain-name].[TLD]/[path-name]
4-5chars max253chars(37allowedchars)
max2083chars(74safechars)
1002delegatedTLDs
@DeepCrawl @Magdziarz#digitalzone@DeepCrawl @Magdziarz#digitalzone
TheSearchUniverseformula
Sum[(37^k)*1002*Sum[(74^j),{j,0,2071-k}],{k,2,248}]
@DeepCrawl @Magdziarz#digitalzone@DeepCrawl @Magdziarz#digitalzone
179,769,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000
TheSearchUniversenumber
@DeepCrawl @Magdziarz#digitalzone@DeepCrawl @Magdziarz#digitalzone
TheSearchUniverseformula
Sum[(37^k)*1002*Sum[(74^j),{j,0,2071-k}],{k,2,248}]
@DeepCrawl @Magdziarz#digitalzone@DeepCrawl @Magdziarz#digitalzone
TotalpotentialnumberofURLs
@DeepCrawl @Magdziarz#digitalzone@DeepCrawl @Magdziarz#digitalzone
784737662469851839238148157424821056960535254243427627032347798165496590186509884497079384545087250131665584732323029020968115044049340768543077768887062516865578298543159515068147740651321339532877103281797982207062306788002155785858244242703373813166502999634913312928838087456741086414034991347610789451621292215819421206230373165721570143065828756021435250420465590663912250173143392605384240521094509022523540697440824778264423252645359768650489088312062002502954152259578485110394784071252124496082197047330948987180613932362851147810930484789371001633868707423099448038281981421155977442607998423700497141015333216539874555334746375276823165177351473065479703184829899114073387229236695109261840004789983604453324991340941655648287702893018982019830434132160648353081081005848080709448555461376282508130708715287823006991789011101013014065967376808332969730973111260335109195323647999664691086192644145655664297809157770755494468954508549991250348841324894942099909338963441151470849487309313764274533451217279416621586367965020688309888322641241253386928536214708607120211773649021178826488868145227493435915384148854626313840189633768358538905027008087006841813556572033860966221049238231833733946565380386244124984109688966961648437100420381824077956889191290810166325049291081356959656594854811908327421581526307353698054759058720225688369642937505285241114651790172540983758914448093954233226233815623743640649218045153761109018011256443061680295299230171441686453162271651868205695281253062063702690940608310049007740262369995145777807519645444722739929804647837095500046983063332876102471983151557113494680741150705304549419006358172575934724486579166905034524117854803988871731643331832172215688107182454235342897872698976925843330496924879781201331866454817166340353976506555313050551422879631900661955176009370524056148264570326183431154940364497991840150797755640661393584347567948259966222242877453704587946060357440794133591539481561352841818910578995726182051279403877796603375577704655607957739037822676397174110366865834093778720767859576404947254163985066830821471838933850390655177324561337184584023980676711820580024727869729075218944176524886227489592567398211488350386903045831447317214055467649475648981884099560970307682779883368314916106452333750826896636080147828221929547611463836198135677756659142054666209043204126289334917797360671901708661415981965437113339554562716194958982493116538347795545278511627142351880721678464572361476663390962861071847525999474193850600711465076544469329807817220619380631187767945863516056151401186321613983583833967299852677742513350923279709671849933297702372443139781116285807464518837903173716022342936186585185042475325138665375892071563798672023908677297996020970886194818428189007118272381920247088042698286618506708432502558047778819892137906973555584910674500930019083400264991990357791769325024233390912498433688283756884535816171834060933902179741409280466261635754274996172731978825221837596709530618949259329507953138896244727863568140883660551778783070433172998927326430832358199690465552869014257144284926322966581008389715252194141563508153282467951615956920816701129310397533130262342035254349860423183323625533726048807359195703303273706084821929955298226813163497299777565359040233718631934419312668846666541453172142434828508980807887921061235992632892651036902166658963526289963465032742747060724259120518645721843238959291710203690370798848425080413136058307418523924868971041949494232444759311771164947276058629180474985602951789110263542186649287469147910904540226838414377113164665512166232983591485171778953606918455092405846698006559708683018725614163482694711273607896494524339876891457930635148543343443572578913237452360217337958300907091238202126481680666289211018573484312786272606967133344066848518380084707242221409750271173333084049965367203904578
TotalpotentialnumberofURLs
7.95636796670821…x103848
@DeepCrawl @Magdziarz#digitalzone@DeepCrawl @Magdziarz#digitalzone
@DeepCrawl @magdziarz
10,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000
TheGoogolnumber
10^100
@DeepCrawl @Magdziarz#digitalzone
@DeepCrawl @magdziarz
1
TheGoogolnumber
@DeepCrawl @Magdziarz#digitalzone
I want to tell you a story
Starring:Mr Deepson as The URLSimple Story about an URL in Search Universe
Starring:Me as The URL
AlsoStarring…
astheBacklinkSource
astheTrafficSource
astheLogSummarySource
astheConsumerSource
@DeepCrawl @Magdziarz#digitalzone
Wheredobacklinkslandonyoursite?
404 myurl.com/my-page 1000sofBacklinks!
Backlinkstobrokenpages
@DeepCrawl @magdziarz@DeepCrawl @Magdziarz#digitalzone
Backlinkstobrokenpages
@DeepCrawl @magdziarz@DeepCrawl @Magdziarz#digitalzone
Howisbacklinkauthoritydistributed?
myurl.com/my-page 1000sofBacklinks!
Backlinkstoanofollow page
@DeepCrawl @magdziarz
myurl.com/page-1
myurl.com/page-4
MetaNofollow
@DeepCrawl @Magdziarz#digitalzone
@DeepCrawl @magdziarz
BacklinkstolowDeepRank/highlevelpages?
@DeepCrawl @magdziarz@DeepCrawl @Magdziarz#digitalzone
myurl.com/my-page 1000sofBacklinks!
@DeepCrawl @magdziarz
Wheredobacklinkslandonyoursite?
Just1linkout
@DeepCrawl @Magdziarz#digitalzone
Disallowed myurl.com/my-page 1000sofBacklinks!
Non-indexablepageswithbacklinks
@DeepCrawl @magdziarz@DeepCrawl @Magdziarz#digitalzone
Backlinkstoduplicatepages
@DeepCrawl @magdziarz
myurl.com/my-page 876Backlinks
Backlinkstoduplicatepages
myurl.com/my-page.html 456Backlinks
Duplicates Canonical
456Backlinks!
1332Backlinks!
@DeepCrawl @magdziarz@DeepCrawl @Magdziarz#digitalzone
@DeepCrawl @magdziarz
WhatcanGoogleSearchConsoleadd?
URLstorywithGoogleSearchConsole
myurl.com/my-page TrafficDisallowed
@DeepCrawl @magdziarz@DeepCrawl @Magdziarz#digitalzone
Findpoorexperiencepageswithtraffic
myurl.com/my-page
5,320Clicks
@DeepCrawl @magdziarz@DeepCrawl @Magdziarz#digitalzone
Understandhowbotscrawlwithdifferentuseragents
Understandhowbotscrawlwithdifferentuseragents
@DeepCrawl @magdziarz
Responsive Dynamic SeparateMobile
WouldexpectGoogletouseboth user-agentsonthesameURLtovalidatethatthesamecontent isreturned.
Googleneedstocrawlwithbothuseragentstovalidatethemobileversion.Hint:UsetheVaryHTTPheader!
GoogleneedstocrawlthededicatedmobileURLswithamobileuseragenttovalidatethepagesandconfirmthecontentmatchesthedesktoppages.
@DeepCrawl @Magdziarz#digitalzone
ImpactofMobile-first
@DeepCrawl @magdziarz
-CRITICAL- - Desktoponly(HeavilyAffected)
-HIGHPRIORITY- - Desktop+DedicatedMobile(Affected)
-HIGHPRIORITY- - Dynamic(Affectede.g.ContentIssues)
-MEDIUMPRIORITY- - Responsive(Notaffected)
Impact of Mobile-first on different Mobile Configurations:
OrderofMobile-firstIndexing
@DeepCrawl @magdziarz
ResponsivePage
AMP Page
Mobile Page
Rel=canonical
Rel=alternate amp
NON-INDEXABLE NON-INDEXABLERel=canonical
Rel=alternate mobile
ResponsivePage
Mobile Page
INDEXABLE INDEXABLENON-INDEXABLE
GOOGLE SERP
@DeepCrawl @Magdziarz#digitalzone
OrderofMobile-firstIndexing
@DeepCrawl @magdziarz
Dynamic Mobile Page
Dynamically served
INDEXABLE
ResponsivePage
AMP Page
Rel=canonical
Rel=alternate amp
NON-INDEXABLE
ResponsivePage
INDEXABLE
GOOGLE SERP
@DeepCrawl @Magdziarz#digitalzone
NON-INDEXABLE
Architecture:InternalSiteArchitecture
DesktopSiteArchitecturewww.domain.com
MobileSiteArchitecturem.domain.com
OrphanedMobilePages
404
Pageswithimagesearchtraffic,withbrokenimages
myurl.com/my-page
5,320Clicks
@DeepCrawl @magdziarz@DeepCrawl @Magdziarz#digitalzone
Traffictoorphanedpages
@DeepCrawl @magdziarz
MaintainingValueThroughMigrations
myurl.com/page.aspx
myurl.com/c/page
301 redirect
myurl.com/page
404301 redirect
1 Reuqest
1 Reuqest
1 Reuqest
2768 Visits
2768Visits
2768 Visits
500 Links
@DeepCrawl @Magdziarz#digitalzone
Howiscrawlbudgetdistributed/utilized?
@DeepCrawl @magdziarz
IdentifywherecrawlbudgetisgettingWASTED
@DeepCrawl @magdziarz
Indexable PageswithoutGooglebotrequests
Non-indexable Pageswith
Googlebotrequests
Indexable Pageswith
Googlebotrequests
@DeepCrawl @Magdziarz#digitalzone
myurl.com/non-indexable 100requests
Identifycrawlbudgetwastage
myurl.com/broken 330requests
myurl.com/page?sort=price 56requests
@DeepCrawl @magdziarz@DeepCrawl @Magdziarz#digitalzone
myurl.com/sitemap_index.xml 2,300requests
Determinemostcrawledsitesections
myurl.com/categories 330requests
myurl.com/products 232requests
@DeepCrawl @magdziarz@DeepCrawl @Magdziarz#digitalzone
Nowitgetsfun!�
myurl.com/dress
myurl.com/ dress?colour=red
2,768 Visits
1000s of Backlinks
50 Googlebots
2,423 Clicks
@DeepCrawl @magdziarz
myurl.com/ dress?colour=blue
myurl.com/ dress?colour=green
myurl.com/ dress?colour=green&price=1000+
Meta Canonical
myurl.com/ dress?colour=…&price=…
(…)
@DeepCrawl @Magdziarz#digitalzone
@DeepCrawl @magdziarz
Allwell&goodknowingwhatGooglesees…
@DeepCrawl @magdziarz
Butdon’tforgetaboutconsumerpower
@DeepCrawl@magdziarz
GoogledrivesawarenessbutpeopledriveROI!
@DeepCrawl @magdziarz@DeepCrawl @Magdziarz#digitalzone
Whatdovisitorsseeandconverton?
@DeepCrawl@magdziarz
AsimpleURLstorywithvisits
Soft-200 myurl.com/my-page 1000sofVisits!
@DeepCrawl @magdziarz@DeepCrawl @Magdziarz#digitalzone
AsimpleURLstorywithvisits
Blogpost myurl.com/my-page 1000sofVisits!
@DeepCrawl @magdziarz
Noconversionpoints
@DeepCrawl @Magdziarz#digitalzone
Anadvancedstorywithvisits&backlinks
Disallowed
myurl.com/my-page
2768Visits!
301redirection
myurl.com/redirect-page
301redirection
myurl.com/other-page
NoIndexed!
NoBacklinks!
1000sofBacklinks!
@DeepCrawl @magdziarz@DeepCrawl @Magdziarz#digitalzone
ASimpleStoryaboutaURL
. That’sme
ASimpleStoryaboutafewURL
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784737662469851839238148157424821056960535254243427627032347798165496590186509884497079384545087250131665584732323029020968115044049340768543077768887062516865578298543159515068147740651321339532877103281797982207062306788002155785858244242703373813166502999634913312928838087456741086414034991347610789451621292215819421206230373165721570143065828756021435250420465590663912250173143392605384240521094509022523540697440824778264423252645359768650489088312062002502954152259578485110394784071252124496082197047330948987180613932362851147810930484789371001633868707423099448038281981421155977442607998423700497141015333216539874555334746375276823165177351473065479703184829899114073387229236695109261840004789983604453324991340941655648287702893018982019830434132160648353081081005848080709448555461376282508130708715287823006991789011101013014065967376808332969730973111260335109195323647999664691086192644145655664297809157770755494468954508549991250348841324894942099909338963441151470849487309313764274533451217279416621586367965020688309888322641241253386928536214708607120211773649021178826488868145227493435915384148854626313840189633768358538905027008087006841813556572033860966221049238231833733946565380386244124984109688966961648437100420381824077956889191290810166325049291081356959656594854811908327421581526307353698054759058720225688369642937505285241114651790172540983758914448093954233226233815623743640649218045153761109018011256443061680295299230171441686453162271651868205695281253062063702690940608310049007740262369995145777807519645444722739929804647837095500046983063332876102471983151557113494680741150705304549419006358172575934724486579166905034524117854803988871731643331832172215688107182454235342897872698976925843330496924879781201331866454817166340353976506555313050551422879631900661955176009370524056148264570326183431154940364497991840150797755640661393584347567948259966222242877453704587946060357440794133591539481561352841818910578995726182051279403877796603375577704655607957739037822676397174110366865834093778720767859576404947254163985066830821471838933850390655177324561337184584023980676711820580024727869729075218944176524886227489592567398211488350386903045831447317214055467649475648981884099560970307682779883368314916106452333750826896636080147828221929547611463836198135677756659142054666209043204126289334917797360671901708661415981965437113339554562716194958982493116538347795545278511627142351880721678464572361476663390962861071847525999474193850600711465076544469329807817220619380631187767945863516056151401186321613983583833967299852677742513350923279709671849933297702372443139781116285807464518837903173716022342936186585185042475325138665375892071563798672023908677297996020970886194818428189007118272381920247088042698286618506708432502558047778819892137906973555584910674500930019083400264991990357791769325024233390912498433688283756884535816171834060933902179741409280466261635754274996172731978825221837596709530618949259329507953138896244727863568140883660551778783070433172998927326430832358199690465552869014257144284926322966581008389715252194141563508153282467951615956920816701129310397533130262342035254349860423183323625533726048807359195703303273706084821929955298226813163497299777565359040233718631934419312668846666541453172142434828508980807887921061235992632892651036902166658963526289963465032742747060724259120518645721843238959291710203690370798848425080413136058307418523924868971041949494232444759311771164947276058629180474985602951789110263542186649287469147910904540226838414377113164665512166232983591485171778953606918455092405846698006559708683018725614163482694711273607896494524339876891457930635148543343443572578913237452360217337958300907091238202126481680666289211018573484312786272606967133344066848518380084707242221409750271173333084049965367203904578
TotalpotentialnumberofURLs
7.95636796670821…x103848
@DeepCrawl @Magdziarz#digitalzone@DeepCrawl @Magdziarz#digitalzone
MergingExcelspreadsheets
@DeepCrawl @Magdziarz#digitalzone
Automationneeded!
@DeepCrawl@magdziarz
Scalingup
1000URLs
100k+URLs
1M+URLs
@DeepCrawl @magdziarz@DeepCrawl @Magdziarz#digitalzone
Yoursearchuniverse!
@DeepCrawl @magdziarz
TheUltimateSearchUniverse
@DeepCrawl @magdziarz
ThankyouIstanbul!
@DeepCrawl @magdziarz
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