michael plein (vinson) @ cmc mobiele media diensten
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TRANSCRIPT
MOBILE FUTURE OF TV
THE MOBILE FUTURE OF TV
INTERNET MAKES THE WORLD A VILLAGE
EXPLOSION OF MOBILE DEVICES AND VIDEO CONSUMPTION
TV INDUSTRY FACES A CROSSROAD
WE LOVE MOBILE TV
2002
NO GUTS, NO GLORY
TRIAL RESULTS: CHANGING BEHAVIOUR
49% 17% 6% 10% 18%CATCH-UP TV LINEAR LIVE
10% 11% 33% 18%28%NO MAKES ME WATCH MORE TV NEUTRAL
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A NEW AUDIENCE
FIVE STAR EXPERIENCE
MOBILE = MORE THAN A PLATFORM
WHAT’S NEXT
GLOBAL SERVICE PERSONAL EXPERIENCE
MOBILE BECOMES FIRST SCREEN
EMBRACE AND FLOURISH
„GIVE 'EM WHAT THEY WANT”
JOIN THE (R)[email protected]