michael minich
TRANSCRIPT
![Page 1: Michael minich](https://reader038.vdocuments.us/reader038/viewer/2022103116/55854a7ed8b42ae15d8b4eb8/html5/thumbnails/1.jpg)
Social Games – game over or is there still a chance for new ideas?
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THE RCP GROUP
Social Music Games
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WHO AM I
The Michael you know from the Agenda
- 2005: Siemens VDO, Strategy & Marketing- 2006: Frost & Sullivan, Strategy Consultant- 2010: Remote Control Productions, Business &
Finance Manager - 2011: Newtracks, Business Development Manager
The other Michael
- Since 1995: DJ and Producer
Unfortunately still without the big Hit
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SOCIAL GAMES
Who of you plays any social Games?
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PEOPLE LOVE SOCIAL GAMES
CityVille77 Mio. MAU
Farmville33,8 Mio. MAU
Bubble
Island
9,3 Mio.
MAU
Pet Society8,8 Mio. MAU
Gardens of
Time
16,4 Mio
MAU
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SOCIAL GAMES MARKET
750 Million Facebook Users
50% of Users play Social Games on Facebook
40% of total usage time on Facebook is spent in Social Games
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THE INDUSTRY LOVES SOCIAL GAMES, TOO
$76.6 million
$46.6 million
$70.5 million
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STRONG PLAYERS MAKE IT DIFFICULT
Revenue 2010:418 million EUR
MAU 2011:
33 million
MAU: 38 millionDAU: 7 million
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WATCH OUT FOR THE BLUE OCEANS
Generate high growth and profits by creating new demand in an uncontested market space, or a "Blue Ocean", than by
competing head-to-head with other suppliers for known customers in an existing
industry.
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NOW ABOUT „NEXT BIG THING“
1999: Music Industry
$ 27 billion12 years later
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Down by 41%to $ 16 billion
But
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Fans are more active than
ever
Rihanna43,084,977
Eminem45,093,944
Katy Perry33,645,229
Justin Bieber34,582,000
Lady Gaga42,148,932
on platforms like
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Still there are no
games for Music FansYet.
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Social Games for Music Fans
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Social Game Design
New Business Models
Gamification
CORE COMPETENCIES
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PRODUCT
Form a Band with your Friends on
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PRODUCT
Free-to-play Social Game on Facebook
For Music Fans & Casual Gamers
Featuring famous Artists, Songs and branded Items
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PRODUCT
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KEY PARTNERS
Music Industry
Development
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Keep in mind:
aim for the blue
oceans
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IDEAS FOR BLUE OCEANS
Harry Potter36,199,728
Christiano Ronaldo35,617,301
Coca Cola35,460,855
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THERE IS NOT ONLY FACEBOOK
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Thank you very much for your attention
http://www.newtracks.biz/