michael lascarides keynote nsw.net de&ux seminar 2015

AND NOT ORStrategies for coping with the everything future

Michael LascaridesNational Library of New Zealand

@mlascarides

Friday, February 27, 15

Hello. I'm Michael, and I'm from the National Library of New Zealand.

(go blackcaps!)


2.7 million 1.2 million 250K

NLNZ WEB YEAR TOTALS 2014


I currently manage the National Library's own web sites, including Natlib.govt.nz, our main site and catalogue, and Papers Past, our national newspaper collection. (Talk through the sites...)


I work as part of the DigitalNZ team. We build tools that harvest metadata from cultural heritage collections from around the country and the world, and make them freely available through a public data service, allowing anyone to build their own applications using our data as the engine.

More about this in a moment.

Before I landed in New Zealand, I managed the web team for the New York Public Library where I worked on the main web site and catalogue interface as well as a number of more experimental crowdsourcing projects.

non-librarian


Despite having had the wonderful opportunity to work for two incredible libraries, I am not a library person by training.

I started my career in graphics production for advertising in the mid 1990s and moved into designing web sites for e-commerce clients when before the first dot com boom, back in the days when being the web guy was a lot less specialized.

I worked on websites for publishers and fashion designers and women’s skincare products. In this environment, I learned an awful lot about catering to the needs of customers.

I will say this for working on the commercial web: you never struggle with “assessment”.

You build an enhancement, deploy it to the live site, and in the morning you’re either making more or less money.

This was excellent training in iterative development and improving through feedback loops: Build, deploy, explain to boss why sales are up or down, repeat.

BUT LIBRARIES

ROCKFriday, February 27, 15

But after decade in the dotcom trenches in New York City and I’d had it. I’d found myself gravitating towards the user experience design side of the industry, and I was itching to use my powers for good not evil.

In 2007, I got hired for my first dream job as “Digital User Analyst” for the NYPL.

My brief was a pretty simple one: we know we have a couple of million online visitors a month, but we don’t know a whole lot about them.

Find out what you can and report back.

PHYSICAL EXPERIENCES

DIGITAL EXPERIENCES

Check catalog from home.Find out what time library is open.Reserve book

Pick up reserves in reading room.Read it.

Look for related research materials online.

Grab a coffee.Ask a question at reference desk

Post research in Zotero.Check Twitter.

Drop off reserves.Borrow a DVD.


I dove in to research papers and surveys and analytics and interviews and user testing and just spying on people in the reading room, and I had my first a-ha moment: my job title was a lie.

I was supposed to be the “Digital User Analyst”, but I was beginning to suspect that there weren’t any digital users.

There were a lot of people who used our web sites, and a lot of people who visited the library locations, but also a suspicious amount of overlap between those two groups.

I was seeing people in the stacks with smart phones, a web site whose most popular page was the Locations & Hours, and a reading room full of patrons with books and laptops and tablets and smartphones always spread out in front of them.

e-books or paper books?


So as a digital practitioner in the library world, I’ve always been sensitive about boundaries.

Especially ones that might not actually exist.

It is an axiom in cultural evolution that technologies once invented

are never uninvented.

KEVIN KELLY


For me, this quote from Kevin Kelly’s book “What Technology Wants” offered a clue.

Kelly’s book looks at the history of technology and comes to the conclusion that pretty much every technology we have ever invented is still in use somewhere in the world today.

https://openlibrary.org/books/OL25128088M/What_Technology_Wants

e-books AND paper books


This is reassuring for those of us who love print just as much as we love pixels. We don’t have to choose.

Not only will the e-book not kill the paper book, but it couldn’t even if it wanted to.

This pattern, where the answer to the question “which of these two technologies will be dominant?” is often “both, depending on whom you talk to and when” occurs frequently these days, so we get...

MP3s AND vinyl records


tweeting a selfie of the sublime experience of

handling an original historical manuscript


googling more information about an

artwork in front of you


having enthusiastic fans in your reading room AND

enthusiastic fans in iceland


checking out a text on theoretical physics AND a dvd of game of thrones


knowing that another institution has a better answer to a patron’s

query than we do


And Not Or can happen at the institutional level as well.

I want my patrons to visit the State Library of New South Wales too.

And I want us to have our act together so we can share everything we know.

ANDNOTOR


So if you love print, rejoice because it’s not going away.

But if you hate e-books, sorry, they’re not going away either.

In fact, we’re on the rapidly accelerating part of the growth curve, where new technologies and new forms of content are continuing to be introduced in ever increasing numbers.

And this, my fellow library folk, is a big, big challenge. And it’s about to get much bigger.

7 MIND-BLOWING

FACTSFriday, February 27, 15

Those of us who work in information industries know that much about the relationship our patrons have with information has changed in recent decades.

But it’s worth taking a moment to reflect upon the magnitude of that change, and to understand that, incredibly, it still has so far to go.

[As an aside, not all of these slides have attributions showing on screen, but I’ve added notes with links and attributions and I will make the slides available for download.]


Mind blowing fact #1: The cost of digital storage has dropped 100 million-fold since 1980.

Source: http://www.mkomo.com/cost-per-gigabyte

c.1996: Fujitsu Numerical Wind Tunnel: ~75 GFlops


Mind-blowing fact #2: In 1996, the fastest computer in the world was the wonderfully named Fujitsu Numerical Wind Tunnel.

It ran at a speed of 75 billion calculations per second.

Source: http://en.wikipedia.org/wiki/TOP500#mediaviewer/File:Supercomputers-history.svg

2013: iPhone 5S 75 GFlops

c.1996: Fujitsu Numerical Wind Tunnel ~75 GFlops


Today, the iPhone 5 runs at the same speed, and on a good day you can get one for free with a two-year mobile contract.


Mind-blowing fact #3: This is a visualisation I made a while back of the growth of mobile phones using data from the World Bank.

[Their database site, by the way, is an awesome resource. I’m using the number for mobile subscriptions not individual phones, which includes things like sim cards and work phones, so the number can exceed 100% of the population, but for our purposes it’ll suffice.]

[Also, noticed too late that a little rendering issue pushed the circles out of alignment with the countries, and mortifyingly, I cropped NZ out of frame!]

The size of the green circles represent the population of each country. I’ll start the clock in a moment and you can see the circles, slowly and almost imperceptibly start to grow as population does.

In the early 1980s, the dark green represent the first mobile phones. In the 90s, China and India start to come on line. By the end of the visualisation in 2012, most countries have more cellphones than people.

That’s astonishing progress.

The value of a telecommunications network is proportional to the square of the number of connected users of the

system.

METCALFE’S LAW


Mind-blowing fact #4: There’s a rule in information science, Metcalfe’s Law, that suggests that the value (and power) of a network is proportional to the square of the number of connected users.

This suggests that all of those people across the world discovering mobile communication are making the wireless networks exponentially more powerful.

We really haven’t even remotely begun to understand what this is going to mean.

But wait, there’s more.


Mind-blowing fact #5: Less than a third of the world’s population is on the Internet.

Most of those mobile phones in the previous visualisation? Dumb phones, with just voice and texting.

But we are starting to go through the same curve all over again with smartphones, bringing the internet for the first time to the other two thirds of the planet.

And to reiterate, every single one of those phones will be more powerful than the fastest computer in the world from 20 years ago.

[By the way, this chart is from the researcher Horace Dediu who writes on a blog called Asymco. He is a wonderful source of great insight about the state of the mobile world.]

http://www.asymco.com/2014/01/03/on-the-future-of-the-internet-and-everything/

Enrollment in tertiary education as % of “tertiary-aged” population (selected countries)

Source: World Bank data


Mind-blowing fact #6: The percentage of people enrolled in tertiary education has doubled worldwide since 1980.

We’re producing a lot more educated people.

(Source: World Bank)

There never was a golden age where everybody could write well.

Writing is hard.

ANDREA ABERNATHY LUNSFORD


I think this combination of education and connection is raising the bar for literacy, and it’s something to remember when you hear horror stories about how texting is ruining the writing skills of the kids these days.

This quote is from a Stanford professor who published an academic study of the writing skills of first-year students. Spoiler alert: she found that they’re improving overall.

There are more first-year students than ever, so students who previously wouldn’t even have been measured are in the mix now.

And her quote references the fact that horror stories about the abysmal quality of first year writing is largely due to the fact that they’re, well, first-year students.

They’ve always sucked at writing.


Mind-blowing fact #7: This graph of the relative amount of time it took people to actively create all of wikipedia vs the amount of time just Americans spend watching TV.

Source: InformationIsBeautiful,net


So what do all of these staggering trends mean for libraries?

I like to keep the big picture in mind to remind myself how much room we have for growth, and from how many places that growth can come.

This chart is real, by the way; 2014 unique visitors to NLNZ web sites vs. the population of the world.

Information is SCARCE� •� Value� is� in� ACCESS

Information is ABUNDANT� •� Value� is� in� RELEVANCE

<< History Now >>2000-ish


But more fundamentally, I think the staggeringly huge numbers and daunting trends make an ironclad case for the value of libraries.

Libraries are more valuable than ever, but it’s actually for a new reason.

Where previously our chief value was in providing access to materials to our communities that they couldn’t procure otherwise, in the And Not Or world, our greatest value is in making sense of it all.

Information is SCARCE� •� Value� is� in� ACCESS

Information is ABUNDANT� •� Value� is� in� RELEVANCE

<< History Now >>2000-ish

That brief moment when wewondered if libraries wererelevant anymore...


So we’ve got two thousand years of scarcity-driven librarianship vs 15 years of abundance-driven librarianship.

We’ve moved from a world of scarcity to a world of abundance, and it’s happened so quickly we haven’t had time to absorb it.

In the middle there was a few years where people were asking “Libraries? Doesn’t Google have everything now”?

But I’m an optimist. I predict that libraries are positioned to play an invaluable role in making sense of the new world.

Just don’t expect to beat Google. And Not Or, remember? It’s us... And Google.


Traditional library practice was like a fortress with a guarded entrance, because it was tacitly assumed that use = decay.


But the librarianship of abundance is liberating. Those old walls are coming down.


Be open. Put as many holes in your walls as possible.

In a world of abundance use no longer equals decay. Digitally-augmented libraries can get better with use.

And there is no single “right” pathway into and through the library.

Liberated content gets used in unpredictable ways. That’s cool.

The best thing you can do for a patron might be to send them somewhere else.


The flip side of this fact is that people might actually go somewhere else. That’s ok too.

When I worked for a public library we noticed a pattern in circulation that roughly looked like this: interest in popular stuff was way up, as was interest in the rare and unique collections.

The Valley ofWikipedia

Mt.Fiftyshades

Mt.Awesome


In the middle, there’s a lot of general reference traffic that just went away.

The internet took that and it’s not coming back. But it helped us to focus on where we were really providing value.

So, when changes like this present themselves in the middle of your business plan, how do you deal with it?

10 COPING STRATEGIES

FOR THE AND NOT OR

WORLDFriday, February 27, 15

I’d like to offer a handful of possible strategies for dealing with our new, digitally enabled, frequently disrupted, but almost unimaginably potential-filled world.

This list is guaranteed incomplete and it’s contents inadequately tested by time. One size does definitely not fit all. Use at your own risk.

Please direct all complaints to small group discussions afterwards where we can share better ideas than these, preferably over beers.

BE THERE

Coping strategy #1



Google Books was supposed to be game-changer, a project with the ambition to digitise all of the world’s books.

Many libraries lined up to provide their materials in exchange for Google’s scanning power.

However, as outlined in this article by Jessamyn West, the project seems to have slowed, and the outreach to the library community has been pretty much non-existent since 2009 or so.

It’s reminder that the goals of a company that makes the vast majority of their profit off of advertising align with the goals of memory institutions only intermittently and not in any foundational way.

https://medium.com/message/googles-slow-fade-with-librarians-fddda838a0b7

Businessthinking


This is the peril of applying business thinking. Sometimes—often—there’s no profit to be had in cultural heritage institutions.

Rather than feeling sheepish about this fact, we need to own it, and be proud of the fact that our institutions are needed not because we tick a box in a market plan, but because preserving and distributing our culture is something that the citizens of great countries expect us to do.

http://digitalnz.org/records/30213704


Those two-thousand years of scarcity-driven librarianship do still come in handy in the digital age.

If librarians did nothing more in the digital world than create a links to the items in our collections that can be relied upon, and described the relationships between those links, we’d still be creating something of absolute value in the world.

The short version: Give some thought about how to make good URLs. Then take great pains to not change them.

Sustainability


DO LESS

Coping strategy #2



Libraries love to create projects. Sometimes in our enthusiasm we wind up creating experiments, one offs and multiple interfaces for catalogues when one would have sufficed.

At my library we’ve started to revel in the fact that turning off sites that are no longer relevant can be a positive thing. [explain the graveyard]

By focusing the offerings on our most effective core web sites, we are creating a better user experience.

Has the object been thoroughly researched to gather all possible information to make

sure that no one is going to come back and ask us

a question about it?LUCINDA BLASER


We can also do less with our metadata.

While many libraries and museums feel that we could never, ever release data to the public that wasn’t as good as we could possibly make it, in fact many of our patrons would be better served by partial, imperfect data that they can see instead of perfect data that doesn’t exist.

[speak to context of quote.]

http://www.r2.co.nz/20111129/lucinda-b.htm

[ insert crowdsourcing presentation

here ]


GO DEEP

Coping strategy #3



Raiders of the Lost Ark, 1981.


Blogging

THE INVOLVEMENT OF CURATORS

AND LIBRARIANS

IS ESSENTIALFriday, February 27, 15

MAKE CONNEC>TIONS

Coping strategy #4


http://digitalnz.org


For a better overview of DigitalNZ and Supplejack, please see the web site. It has a great overview.

http://digitalnz.github.io/supplejack/



http://digitalnz.org/blog/posts/colin-mccahon-mccahon-colin-mccahon-colin-john-1919-1987

https://www.youtube.com/watch?v=bkIPH6WRrDg

BEFLEXIBLE

Coping strategy #5


A question for you: How many different screen sizes do the visitors to your website have?

(Last 30 days on natlib....)

1,217DISTINCT SCREEN RESOLUTIONS THIS MONTH



http://lascarides.github.io/screenres.html

UNDERSTAND DISRUP

TION

Coping strategy #6



http://www.nytimes.com/2014/11/18/science/researchers-announce-breakthrough-in-content-recognition-software.html?_r=2

Current models are not nuanced

enough.DAN LOCKTON


https://medium.com/@danlockton/as-we-may-understand-2002d6bf0f0d

If we want computers to be able to compute for us, then we have to

accurately extract these models from our heads and record them.

CHRIS GRANGER


http://www.chris-granger.com/2015/01/26/coding-is-not-the-new-literacy/

PARTNER WITH

MACHINES

Coping strategy #7



http://natlib.govt.nz/blog/posts/ninety-done

55.6%OF PAPERS PAST USERS GO STRAIGHT

FROM GOOGLE TO AN ARTICLE


2,089,437UNIQUE SEARCHES ON PAPERS PAST IN 2014



http://buildinginspector.nypl.org/

SCREW IT. LET’S

COLLECT EVERYTHING!

Coping strategy #8



Brewster Kahle of the Internet Archive recently spoke at the National Library ...

• Challenged us to be the first country to digitise everything

• I am not officially saying that we are going to do it, but I will unofficially say that we are certainly having conversations to think hard about what it would take to do it.

• Worth remembering that the number of books in the world is huge, but not infinite.

• 129 million books have been published. Between Google Books and IA, a significant chunk of that number have already been digitised.

https://www.youtube.com/watch?v=uGxQpdSUbi8 http://www.pcworld.com/article/202803/google_129_million_different_books_have_been_published.html


Internet Archive is an organisation all libraries should be aware of.

In addition to being a non-profit (see #1, Be There), they are great fans of collaborations.

Their approach to collaborative digitisation is very innovative and efficient: if you use one of their book scanners to scan a book, and their system tells you they have it, you get it downloaded automatically.

Image credit: http://en.wikipedia.org/wiki/Book_scanning#mediaviewer/File:Internet_Archive_book_scanner_1.jpg

SPEAK HUMAN

Coping strategy #9


Language is an interface. Choose your words carefully.


https://collection.cooperhewitt.org/

HAVEEMPATHY

Coping strategy #10


Finally, this one isn’t really a strategy as much as it is a fundamental of user experience.

A designer shooting for usable is a like a chef shooting for edible.

AARRON WALTER


WHO IS NOT IN THE

ROOM?

Always ask:


THANK YOUPlease ask questions

Michael LascaridesNational Library of New Zealand

@mlascarides


michael lascarides keynote nsw.net de&ux seminar 2015

Government & Nonprofit

web sites

web team

web guy

commercial web

main web site

lot of people

new york public library

time library