mich la april 2011
TRANSCRIPT
![Page 1: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/1.jpg)
Libraries: Evolution, Revolution and the Two Kinds of Extinction
Stephen Abram, MLSMichLA Directors’ Summit
April 11, 2011
![Page 2: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/2.jpg)
My Goals Today
Talk about the big picture changes affecting libraries
Suggest the ones that matter the most Talk about influence, advocacy and success
(and if I am doing my job I’ll make you uncomfortable, occasionally mad, irked, and challenge your assumptions. )
![Page 3: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/3.jpg)
“Don’t you know what a library is for?
It’s to prevent us frommaking damn fools
of ourselves.”
George LockeChief Librarian
1908-1937Toronto Public Library,
quoted in theToronto StarApril 3, 1982
Are Your Strategies Frozen in Time?
Are they Based On Incremental Change?
Are they Responding to Future Challenges
or Past Pain?
![Page 4: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/4.jpg)
Stop complicating things!
![Page 5: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/5.jpg)
What Can Librarians Do?
![Page 6: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/6.jpg)
Extinction
![Page 7: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/7.jpg)
Extinction
![Page 8: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/8.jpg)
![Page 9: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/9.jpg)
Evolution
![Page 10: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/10.jpg)
A Library Metaphor: Dinosaurs didn’t go extinct
because the climate changed. They went extinct because the
didn’t or couldn’t adapt.
![Page 11: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/11.jpg)
Opportunities Abound
IN TIMES OF DYNAMIC CHANGE Innovation Inspiration Information Ideas Invention Investment Illumination Influence
![Page 12: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/12.jpg)
Another Library Metaphor
![Page 13: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/13.jpg)
Grocery Stores
![Page 14: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/14.jpg)
Grocery Stores
![Page 15: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/15.jpg)
Grocery Stores
![Page 16: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/16.jpg)
What do real users want? Meals
![Page 17: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/17.jpg)
Cookbooks, Chefs . . .
![Page 18: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/18.jpg)
Cookbooks, Chefs . . .
![Page 19: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/19.jpg)
Chefs, counsellors, teachers, magicians
Librarians play a vital role in building the critical connections between
information , knowledge and learning.
![Page 20: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/20.jpg)
Opportunities Abound
Convincing = Advocating Creativity Collaboration Consortia Cooperation Community
![Page 21: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/21.jpg)
Sensemaking
![Page 22: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/22.jpg)
Strategy is a Choice . . .
To be a victim and feel these changes are fated and blamestormOR
Create the future we need and take collective responsibility for the conversation and development of the future.
Find Reasons not Excuses.
![Page 23: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/23.jpg)
As technology advances
Think
![Page 24: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/24.jpg)
Emboldened Librarians hold the key
![Page 25: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/25.jpg)
News Flash “The Internet and technology have now
progressed to their infancy”
![Page 26: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/26.jpg)
The Top 20
![Page 27: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/27.jpg)
What are our libraries’ strategic responses to these environmental factors and changes?
![Page 28: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/28.jpg)
E-Books1
![Page 29: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/29.jpg)
Kindle Singles
2
![Page 30: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/30.jpg)
Google Books
3
![Page 31: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/31.jpg)
How would you enhance the book without the compromises
of the 1500’s?
![Page 32: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/32.jpg)
![Page 33: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/33.jpg)
Digital is Insufficient
![Page 34: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/34.jpg)
Death of Containe
rs
4
![Page 35: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/35.jpg)
No More DVD’s
5
![Page 36: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/36.jpg)
Research
Culture
6
![Page 37: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/37.jpg)
Content Farms
& SEO / SMO
7
![Page 38: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/38.jpg)
Content Farming
Pay attention to the opportunities in: SEO SMO GEO Content farm issues (e.g. Appliances, cars,
drugs, consulting, etc.) e-Books and advertising Directing traffic to your site
(Encyclopedia.com)
![Page 39: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/39.jpg)
Apple: Apps
7
![Page 40: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/40.jpg)
Kindle Formats
8
![Page 41: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/41.jpg)
E-Reader Lending
(Lendle)
9
![Page 42: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/42.jpg)
ContentDisaggreg
ation
10
![Page 43: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/43.jpg)
What does all this mean?
The Article level universe The Chapter and Paragraph Universe Integrated with Visuals – graphics and charts Integrated with ‘video’ Integrated with Sound and Speech Integrated with social web Integrated with interaction and not just
interactivity How would you enhance a book?
![Page 44: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/44.jpg)
E-Learning
11
![Page 45: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/45.jpg)
E-Learning
![Page 47: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/47.jpg)
![Page 48: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/48.jpg)
StrategicAnalytics
12
![Page 49: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/49.jpg)
What We Never Really Knew Before (US/Canada)
27% of our users are under 18. 59% are female.
29% are college students. 5% are professors and 6% are teachers.
On any given day, 35% of our users are there for the very first time!
Only 29% found the databases via the library website. 59% found what they were looking for on their first search.
72% trusted our content more than Google. But, 81% still use Google.
We often believe a lot
that isn’t true.
![Page 50: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/50.jpg)
2010 Eduventures Research on Investments
58% of instructors believe that technology in courses positively impacts student engagement. 71% of instructors that rated student engagement levels as “high” as a result of using technology in
courses. 71% of students who are employed full-time and 77% of students who are employed part-time
prefer more technology-based tools in the classroom. 79% of instructors and 86 percent of students have seen the average level of engagement improve
over the last year as they have increased their use of digital educational tools. 87% of students believe online libraries and databases have had the most significant impact on
their overall learning. 62% identify blogs, wikis, and other online authoring tools while 59% identify YouTube and
recorded lectures. E-books and e-textbooks impact overall learning among 50% of students surveyed, while 42% of
students identify online portals. 44% of instructors believe that online libraries and databases will have the greatest impact on
student engagement. 32% of instructors identify e-textbooks and 30% identify interactive homework solutions as having
the potential to improve engagement and learning outcomes. (e-readers was 11%) 49% of students believe that online libraries and databases will have the greatest impact on
student engagement. Students are more optimistic about the potential for technology.
![Page 51: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/51.jpg)
The Baker’s Dozen
1. Health and Wellness / Community Health / Nutrition / Diet / Recovery 2. DIY Do It Yourself Activities and Car Repair 3. Genealogy 4. Test prep (SAT, ACT, occupational tests, etc. etc.) 5. Legal Questions (including family law, divorce, adoption, etc) 6. Hobbies, Games and Gardening 7. Local History 8. Consumer reviews (Choosing a car, appliance, etc.) 9. Homework Help (grade school) 10. Technology Skills (software, hardware, web) 11. Government Programs, Services and Taxation 12. Self-help/personal development 13. Careers (jobs, counselling, etc.)
![Page 52: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/52.jpg)
Hobbies and Gardening
Consumer reviews (choosing a car, appliance, etc.)
Health and Wellness / Community Health / Nutrition / Diet / Recovery
Local History
Homework Help (grade school)
DIY Do It Yourself Activities and Car Repair
Genealogy
Legal Questions (including family law, divorce, adoption, etc)
Test prep (SAT, ACT, occupational tests, etc.)
Technology Skills (software, hardware, Internet/web)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
88.3%
83.1%
81.7%
75.9%
72.9%
67.8%
60.0%
60.0%
58.3%
51.7%
10.0%
15.3%
16.7%
22.4%
25.4%
30.5%
31.7%
35.0%
41.7%
48.3%
1.7%
1.7%
1.7%
1.7%
1.7%
1.7%
8.3%
5.0%
0.0%
0.0%
Resource Levels for Top Ten Areas of Patron Interest (Question 1)
EnoughNot EnoughNot Applicable
![Page 53: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/53.jpg)
History
/ Socia
l Studies
Scien
ce / S
cience
fairs)
Biographies
Literat
ure
Speci
al Eve
nts (Blac
k (or H
ispan
ic, Asia
n, Nati
ve Ameri
can) H
istory
Month)
Women’s S
tudies
Religio
n0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
45.0% 46.7% 46.7%
32.2% 33.3%
5.2% 3.4%
43.3% 38.3% 38.3%
42.4%35.0%
12.1% 11.9%
10.0% 13.3% 13.3%22.0%
20.0%
22.4%39.0%
1.7% 1.7% 1.7% 1.7%11.7%
56.9%
44.1%
0.0% 0.0% 0.0% 1.7% 3.4% 1.7%
Student Homework Support - Level of Requests by Area
N/ANot at all CommonSlightly CommonCommonVery Common
![Page 54: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/54.jpg)
Europe
Middle East
United Kingd
omAfric
a
World Cultu
res/U
nderstan
ding Our W
orld
Australia
/New
Zeala
nd
China / Fa
r East Asia
Easter
n Euro
pe
Latin Ameri
ca
India / P
akista
n
Cuba & Cari
bbeanRussi
a
Asia Paci
fic0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
18.97% 20.00%
6.90% 8.62%14.04%
1.72% 5.00%10.53%
1.89% 3.39% 6.90%0.00% 0.00% 1.69%
39.66% 38.33%
37.93% 32.76% 22.81%
24.14% 20.00%14.04%
18.87% 16.95% 10.34%15.25% 13.79% 8.47%
34.48%28.33%
36.21% 41.38% 47.37%
56.90%50.00%
57.89%
49.06%55.93%
51.72% 52.54%46.55%
45.76%
6.90%11.67%
18.97% 17.24% 14.04% 17.24%23.33%
17.54%
28.30%22.03%
31.03% 30.51%39.66%
42.37%
0.00% 1.67% 0.00% 0.00% 1.75% 0.00% 1.67% 0.00% 1.89% 1.69% 0.00% 1.69% 0.00% 1.69%
Areas of World Which Generate Most Questions
N/ANot at all PopularSlightly PopularPopularVery Popular
![Page 55: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/55.jpg)
Gardening (L)Knitting & Needlecrafts (P)Knitting & Needlecrafts (L)
Arts & Crafts (P)Arts & Crafts (L)
Television Shows (P)Television Shows (L)
Gardening (P)Computers (L)
Pets (P)Pets (L)
Music (P)Traveling, Tourism & Vacations (L)Traveling, Tourism & Vacations (P)
Exercise, Cycling & Walking (L)Exercise, Cycling & Walking (P)
Movies & Film (L)Movies & Film (P)
Cooking & Recipes (L)Computers (P)
Music (L)Cooking & Recipes (P)
Recreational Reading (L)Recreational Reading (P)
0 1 2 3 4 5 6 7 8 9 10 11 12
Top 12 Hobbies - Patrons (P) & Librarians (L)
![Page 56: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/56.jpg)
Whitespace
Broadband13
![Page 57: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/57.jpg)
Free Culture
14
![Page 58: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/58.jpg)
Mobility
15
![Page 60: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/60.jpg)
Digital 1st & Only
16
![Page 61: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/61.jpg)
Peer e-Review
17
![Page 62: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/62.jpg)
Inter-Disciplinar
y
18
![Page 63: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/63.jpg)
Discovery & Ideas
![Page 64: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/64.jpg)
The Future Discovered
• Stem Cells• fMRI and The Brain• Cloning• Trucking and GPS• Wind and other energy• Nanotechnology• Robotics• Massive Book Digitization• Music• Translation• Streaming Media• Seed Bank
![Page 65: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/65.jpg)
![Page 66: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/66.jpg)
![Page 69: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/69.jpg)
Total Integration19
![Page 70: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/70.jpg)
![Page 71: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/71.jpg)
The new bibliography and
collection development
KNOWLEDGEPORTALS
KNOWLEDGE,LEARNING,
INFORMATION &RESEARCHCOMMONS
![Page 72: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/72.jpg)
![Page 73: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/73.jpg)
![Page 74: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/74.jpg)
We Only Get So Many Once-in-a-Lifetime Chances To Do
Great Things
![Page 75: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/75.jpg)
![Page 76: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/76.jpg)
![Page 77: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/77.jpg)
![Page 78: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/78.jpg)
![Page 79: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/79.jpg)
![Page 80: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/80.jpg)
![Page 81: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/81.jpg)
![Page 82: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/82.jpg)
![Page 83: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/83.jpg)
![Page 84: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/84.jpg)
![Page 85: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/85.jpg)
![Page 86: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/86.jpg)
Unlocking the Value Conversation
![Page 87: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/87.jpg)
![Page 88: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/88.jpg)
![Page 89: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/89.jpg)
![Page 90: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/90.jpg)
![Page 91: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/91.jpg)
![Page 92: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/92.jpg)
![Page 93: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/93.jpg)
Conversation Headings
o Mobile & Device(s) supporto Wirelesso GIS, GPS, etc.o Statistics and Measurementso Changes in Millennial Behaviourso Inter-disciplinary and Cross-Disciplinary
Researcho E-Bookso Repositories and Digital Vaultso Digitization (Google, OCA, etc.)o Budgeting, Finance and Fundraisingo Staff developmento Organization Development, Structure,
Governanceo E-learning and Distance Educationo Copyright, DRM, Licensing, etc.o Learning Management Systems o Scholarly publishingo Open Access / Linked Datao Technology / Open Source / SaaS/ etc.o Space Design
o Portals / Websiteso Information Commons, Computer Commons.
Learning Commons, Knowledge Commonso Search – federated and nicheo Metadata – taxonomies, ontologies, MARC, etc.o Flexibility and Nimblenesso Transliteracy, Information Literacy, Scholar training,
research skillso Lecturer engagement and liaison roleso The roles of Social networking, Facebooko Measurement and statistics – especially value of e-
resourceso Managing the format mix transition – print/digital
and serials/book, etc.o Differentiation services to undergrads and post-
grads, students and professors, admino Privacy, Confidentiality, and research ethicso Bookstores, Textbooks, POD, etco Buildings and Greeno Partnerships
![Page 94: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/94.jpg)
![Page 95: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/95.jpg)
What Would You Attempt If You Knew You Would Not Fail?
![Page 97: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/97.jpg)
Don’t Rest on Your Laurels.
![Page 98: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/98.jpg)
Reintermediation: Personalize the Service
![Page 99: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/99.jpg)
Stand Out!
![Page 100: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/100.jpg)
Trust Yourself to Make Difference and Have an Impact
![Page 101: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/101.jpg)
Save the User!
![Page 102: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/102.jpg)
Tie Your Messages to the Voter!
![Page 103: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/103.jpg)
Context is King,Contact trumps Culture Content is a Foundation
![Page 104: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/104.jpg)
Community
Stories
![Page 105: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/105.jpg)
Conversations
Stories
![Page 106: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/106.jpg)
Relationships
Stories
![Page 107: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/107.jpg)
Community Networks
The Social
Life of
Information
Stories
![Page 108: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/108.jpg)
Life
Stories
![Page 109: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/109.jpg)
Connection
Stories
![Page 110: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/110.jpg)
Personalization
Stories
![Page 111: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/111.jpg)
Simplicity
![Page 112: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/112.jpg)
What Are Libraries Really For?
• Community• Learning• Training the researchers of today & tomorrow• Discovery & Invention• Progress• Research (Applied and Theoretical)• Cultural & Knowledge Custody & Curation • Economic Impact &n Infrastructure
![Page 113: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/113.jpg)
6 Things To Do
![Page 114: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/114.jpg)
Must do, actually
1. Align communication with political agenda.2. Know what your users are doing and why (analyze your
data, choose the top 5… & focus).3. Focus on the user psycho-graphics – their goals from
their point of view.4. Invest in Knowledge Portals that support your user’s
goals (in person and virtually).5. Rise above Collecting and truly Support Reading and
Research. Build on the foundation toward sense-making.6. Be aware of the competitive framework and new
business models. Understand devices.
![Page 115: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/115.jpg)
CooperateCollaborate
Consort20
![Page 116: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/116.jpg)
The power of libraries
![Page 117: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/117.jpg)
![Page 118: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/118.jpg)
Good Luck
Join the Revolution
![Page 119: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/119.jpg)
Stephen Abram, MLS, FSLAVP strategic partnerships and markets
Cengage Learning (Gale)Cel: 416-669-4855
[email protected]’s Lighthouse Blog
http://stephenslighthouse.comFacebook: Stephen Abram
LinkedIn / Plaxo: Stephen AbramTwitter: sabram
SlideShare: StephenAbram1
![Page 120: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/120.jpg)
Frankenbooks?FrankenSearch?
Stephen Abram, MLSCLA OttawaApril 5, 2011
![Page 121: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/121.jpg)
Is this graphic correct? What’s wrong?
![Page 122: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/122.jpg)
![Page 123: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/123.jpg)
![Page 124: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/124.jpg)
Is the book in your head?
![Page 125: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/125.jpg)
Frankenbooks? Emotion? Morality?
![Page 126: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/126.jpg)
![Page 127: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/127.jpg)
![Page 128: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/128.jpg)
The Physical Act of Reading
![Page 129: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/129.jpg)
Think harder about book components!
![Page 130: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/130.jpg)
![Page 131: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/131.jpg)
![Page 132: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/132.jpg)
![Page 133: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/133.jpg)
Whose needs are met by e-books and e-libraries?
![Page 135: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/135.jpg)
![Page 136: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/136.jpg)
Welcome
Questions for Today:
1. What is REALLY happening with eBooks?2. Where is all this change taking us?3. Do people still value the book? 4. What’s next?5. What is the role for librarians in our info-
future?
![Page 137: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/137.jpg)
Books
![Page 138: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/138.jpg)
Fiction
![Page 139: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/139.jpg)
Non-Fiction
![Page 140: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/140.jpg)
Encyclopedia
![Page 141: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/141.jpg)
Reference
![Page 142: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/142.jpg)
Directories
![Page 143: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/143.jpg)
Dictionaries
![Page 144: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/144.jpg)
Textbooks
![Page 145: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/145.jpg)
Scholarly
![Page 146: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/146.jpg)
Kiddy Lit
![Page 147: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/147.jpg)
E-Learning
![Page 148: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/148.jpg)
How would you reinvent the book?
![Page 149: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/149.jpg)
Mobility
![Page 150: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/150.jpg)
What are thegood and badthings about
e-books?
![Page 151: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/151.jpg)
![Page 152: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/152.jpg)
GOOG
![Page 153: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/153.jpg)
![Page 154: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/154.jpg)
![Page 155: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/155.jpg)
![Page 156: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/156.jpg)
![Page 157: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/157.jpg)
![Page 158: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/158.jpg)
What does all this mean?
The Article level universe The Chapter and Paragraph Universe Integrated with Visuals – graphics and charts Integrated with ‘video’ Integrated with Sound and Speech Integrated with social web Integrated with interaction and not just
interactivity How would you enhance a book?
![Page 159: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/159.jpg)
Device Issues
![Page 160: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/160.jpg)
Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . .
![Page 161: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/161.jpg)
![Page 164: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/164.jpg)
Mobility
![Page 165: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/165.jpg)
Broadband
You must clearly understand the latest US FCC Whitespace Broadband Decision – THIS IS TRANSFORMATIONAL and going global
Local wired, mobile access ‘everywhere’ to the home and workplace
Geo-awareness: GIS, GPS, GEO-IP, etc. Wireless as a business strategy (Starbucks) Mobile dominates Largest generation
![Page 167: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/167.jpg)
FrankenSearch
![Page 168: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/168.jpg)
Need to know, Need to teach
SEO SMO Content Farms / Mills AOL, Demand Media White Hat / Black Hat Ads Geo-coding, Geotagging
![Page 169: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/169.jpg)
People
![Page 170: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/170.jpg)
My son: Zachary
![Page 171: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/171.jpg)
My son: Zachary
![Page 172: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/172.jpg)
![Page 173: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/173.jpg)
![Page 175: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/175.jpg)
Discovery & Ideas
![Page 176: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/176.jpg)
Has the future changed?Has our future changed?
![Page 177: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/177.jpg)
![Page 178: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/178.jpg)
![Page 179: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/179.jpg)
The Future Discovered
• Stem Cells• fMRI and The Brain• Cloning• Trucking and GPS• Wind and other energy• Nanotechnology• Robotics• Massive Book Digitization• Music• Translation• Streaming Media• Seed Bank
![Page 180: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/180.jpg)
InterdisciplinaryCross-disciplinaryIntegrated
![Page 181: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/181.jpg)
A 1965 iPhone
![Page 182: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/182.jpg)
Can libraries keep up with change?
Can you recall buying a 45? Can you recall dials on TVs? Can you recall dialling?
![Page 183: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/183.jpg)
![Page 184: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/184.jpg)
![Page 185: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/185.jpg)
![Page 186: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/186.jpg)
![Page 187: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/187.jpg)
Can we frame the e-book issue so that it can be addressed rationally?
![Page 188: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/188.jpg)
MindMap: What is a book?
1. Reading2. Learning3. Pedagogy4. Research5. Exploration6. Reference7. Engagement8. Enjoyment9. Evaluation
![Page 189: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/189.jpg)
![Page 190: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/190.jpg)
My Conclusions
Content acquisition needs to move up the chain
Mobile will be dominant device eBook formats will be e-reader
dependent for a short time eBook format to watch is web-based
and involves HTML5 Ads vs no ads in books? Social reading behaviours are
primary Federated search is evolving
![Page 191: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/191.jpg)
Serve Everyone!
![Page 193: Mich la april 2011](https://reader036.vdocuments.us/reader036/viewer/2022070522/58ee4a8d1a28aba8728b4643/html5/thumbnails/193.jpg)
Stephen Abram, MLS, FSLAVP strategic partnerships and markets
Cengage Learning (Gale)Cel: 416-669-4855
[email protected]’s Lighthouse Blog
http://stephenslighthouse.comFacebook: Stephen Abram
LinkedIn / Plaxo: Stephen AbramTwitter: sabram
SlideShare: StephenAbram1