mice presentation quarter 2 results (june, july, august) beck morley destination port stephens...
TRANSCRIPT
MICE Presentation Quarter 2 Results
(June, July, August)
Beck Morley Destination Port Stephens
[email protected] 720 120
Goals and
Objectives
PEOPLE
PRODUCT
SALES
MARKETING
PR / MEDIA
MICE PLANOVERVIEW
1. Membership 2. Enquiries and Conversion
3. Database Build and Reach 4. Client Relations
Sales Overview
MICE PLANSales Actions
MICE PLAN Sales Results
ENQUIRIES AND CONVERSION
•Business Leads (warm) – 8 enquiries valued at $1,333,845 (2275 delegates)•Business Won – ARTN, Funeral Directors and Prostate Cancer Alliance •Business Leads (cold) – 28 enquiries valued at $18 million (16,500 delegates)•QBT Tradeshow – 75 leads for MICE PS members to follow up directly •ABEE Leads – 97 leads for MICE PS members to follow up directly •Altogether Perfect Famil – 27 contacts MICE PS members to follow up directly
MICE PLAN Sales Results
ENQUIRIES AND CONVERSION
PLEASE NOTE:- Estimated total value – two studies.
1.Conference / multi day meetings with accommodation. This is calculated based on the guidelines from AACB. Set estimated value of $377 per domestic delegate. 2.BTR Meetings Make Their Mark – Average daily expenditure per delegate per part day value of $58 per domestic delegate.
Date Organiser Company Dates Days Pax TOTAL Source of Business 30.07.2013 Gabrielle Coll ins APRA/AMCOS Feb-14 3 45 50,895.00$ PSTL website 03.09.2013 Esther Swanborough Independent Funeral Directors Mar-14 2 30 20,000.00$ PSTL website 05.08.2013 Max Pride / Richard Yeomans Prostrate Cancer Foundation of Australia (PCFA) Feb / Mar 2014 2 200 150,800.00$ Michael Aylmer / DPS 05.08.2013 Max Pride / Richard Yeomans Prostrate Cancer Foundation of Australia (PCFA) Feb / Mar 2015 2 200 150,800.00$ Michael Aylmer / DPS 13.08.2013 Graham Wilson Rotary District 9675 Mar-16 2 500 377,000.00$ ABEE18.07.2013 Vanessa Succar BE Sydney - Plan Ahead Events 16-18 October 2014 2 250 188,500.00$ BE Sydney 31.08.2013 Marty Leist via Georgia Murphy (NCB) Australian Men's Shed Association Dinner Oct-14 1 250 94,250.00$ NCB 31.08.2013 Marty Leist via Georgia Murphy (NCB) Australian Men's Shed Association Activities Oct-14 1 800 301,600.00$ NCB
2275 1,333,845.00$
MICE PLAN Sales Results
DATABASE INTEGRITY, BUILD AND REACH
•Database - 885 total and opportunities to build (qualify process) •Existing - 628 contacts •Database sharing – Newcastle and Hunter Valley (7000 respectively) providing co-operative means to access their databases with intent to build ours•Opportunities to build also through new memberships MEA, BES, HBC
MICE PLAN Sales Results
CLIENT RELATIONSHIPS
•Sales calls conducted in Sydney in August in association with buyers at ABEE •Site inspections; ARTN formal site inspection
1. Branding 2. Website Statistics
3. Collateral 4. Electronic Database Management
Marketing Overview
MICE PLANMarketing Actions
MICE PLAN Marketing Results
BRANDING
•Launch UNCONVENTIONAL branding •Launch “Teach Me”, “Thrill Me” and “Pamper Me” itineraries
MICE PLAN Marketing Results
REGIONAL BRANDING
•Launch “Altogether Perfect” Branding •Eblast for Famil •Looking to get commitment for this branding for all future activities
MICE PLAN Marketing Results
WEBSITE STATISTICS
•Website stats www.portstephens.org.au/conferences •June, July, August •Priority to redevelop MICE page – website brief submitted
MICE PLAN Marketing Results
WEBSITE STATISTICS – June, July
MICE PLAN Marketing Results
WEBSITE STATISTICS – July, August
1. Editorial 2. Relationship with Media
3. MICE Media Famils 4. Media Event
PR / Media
Overview
MICE PLANPR / Media Actions
MICE PLAN PR / Media Results
EDITORIAL
•Dedicated stories from media releases valued approx. $34,328•Dedicated stories in key MICE publications and online sites including eGlobal, BEN, The Nibbler, etravelblackboard.com, Travel Daily News•Dedicated stories created in this quarter – 4 in total – new products (including The Retreat, Tamboi, Moonshadow), Famil publicity, Vimeo video, Jetstar and Port Stephens airport (which we borrowed) •Focus for this quarter:- Launch of “Unconventional” MICE branding, Vimily , ARTN / confirmed business, business events moves from domestic to international focus with tradeshow
MICE PLAN PR / Media Results
EDITORIAL SAMPLES
1. Better Knowledge and Insight
2. Professional Development
3. Exposure to key industry identities
4. Port Stephens Ambassadors
People Overview
MICE PLANPeople Actions
MICE PLAN Product Result
LAUNCH AND RELAUNCH
•Launch of new products > something new ie Tamboi Queen fishing adventure packages, Moonshadow Odessy, The Retreat Camping Conferencing •Welcome to new members (typically outside MICE sphere) ie Butler’s Events•Open dialogue with support services who supported the famil (Fordtronic, Opulent Events), professionals in their own right but add to MICE product offering as a destination. Helps operators and delegates.
MICE PLAN Product Result
REGIONAL PARTNERSHIP
•Working at all levels with Newcastle and Hunter Valley to ensure best value for PS MICE members ie Demand Building Funding for MICE promotion 2014 •Combined product and promotion such as Altogether Perfect Famil allows for intergrity with buyers and genuine interest for 3 areas; different products, different experiences •Regional partnership is introducing Port Stephens to key stakeholders in the MICE sphere ie ABEE joint booth, joint publicity and bids for all 3 areas
1. Better Knowledge and Insight
2. Professional Development
3. Exposure to key industry identities
4. Port Stephens Ambassadors
People Overview
MICE PLANPeople Actions
MICE PLAN People Result
BETTER KNOWLEDGE AND INSIGHT
•Better knowledge of logistics for delegates•Information imparted onto delegates is accurate & consistent, more professional as a destination•Fostering closer ties and referral opportunities amongst operators •Cross promotion – no competition as such
MICE PLAN People Result
PROFESSIONAL DEVELOPMENT
•Professional development – opportunity for accredited courses are available to members •MEA membership entitles us to Professional Development seminars ie Sales Seduction•Provision of webinars, e books etc that provide opportunity for education and excellence
MICE PLAN People Result
EXPOSURE
•Exposure to key industry identities through tradeshows and famils •Decision makers – client relation apppointments that we wouldn’t otherwise have had because we are seeing them as a region (efficencies of scale)•Builds confidence with our operators on theirs and others products & benefits •Improved face to face exposure to MICE buyers – start talking the talk!
September, October, November 2013What Next?
Sales Calls – Sydney, Regional (ongoing)
MEA professional development courses and speakers
Altogether Perfect Famil – 12th to 14th September 2013
2 x EDMs scheduled – please supply information
MICE rebrand and roll out – UNCONVENTIONAL!
Office Tradeshow, Sydney – 15th to 17th October 2013
Grant submissions for additional MICE funding ✓
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66
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FROM LITTLE THINGS, BIG THINGS GROW…WHAT CAN YOU DO TO MAKE THE MOST OF YOUR MICE MEMBERSHIP?
Celebrate with us the fact that we have had
some confirmed bookings come
through MICE PS!
Turn quotes or requests around as
quickly as possible and please remember to
send me a copy!
Reinforce our brand – use Facilities Guide and templates to
support your MICE proposals
Provide media releases / information on anything new ie product, people, packages etc using the
PR template
Provide media releases / information on anything new ie product, people, packages etc using the
PR template
Come as an exhibitor or visitor to the
“Office” tradeshow in Sydney on
15, 16, 17 October
Provide feedback on how we can improve –
research, other destinations, articles
etc – we love it!
Use Destination PS as referral system to
help support other operators, encourage more
members
Send through high res images with captions so we can forward to
MICE media in support of stories
Think about the value you have received from your MICE
membership; renewals Mar 2014
