mhealth israel conference 2013_orange_thierry zylberberg, gm of healthcare
DESCRIPTION
Thierry Zylberberg, EVP and Head of Healthcare at Orange / France Telecom, shares vision and insights about the mHealth sector at the mHealth Israel conference, October 7th, 2013TRANSCRIPT
game changing in mhealth!Thierry Zylberberg
Executive Vice President, Orange
General Manager, Orange Healthcare
October 2013
Orange Healthcare
agenda
1 (m)-health realities
2 what works today
3 what is game changing
4 challenges & opportunities
Orange Healthcare
mhealth Grand Tour
IDF Europe & GSMA launched
the mHealth Grand Tour.
Powered by Orange.
5-18 September, 2013
2,100km total22,000m of climbs
1 | (m)-health realities
Orange Healthcare
Orange Healthcare
business model and mhealth services
B2G or B2B2C or
B2C?
How can consumers be educated about and persuaded to use such a service?
How can pharmacists be incentivized
to positively promote such a service?
Who will fund these services?
Can pharmas finance
services? Why?
Does a government need to constrain the installation of a service ?
Who is responsible for false-positive consequences?
What other kinds of similar services
could be developed?
1 | (m)-health realities
mobile Internet for health: a tsunami of services
Orange Healthcare
14,000 apps in the Apple iTunes store related to health care
40,000 estimated mobile health apps across multiple platforms
247 million people have
downloaded a health app
1 | (m)-health realities
health reality
Orange Healthcare
2x
2030
spending on long-term care could triple by 2050
75%
of healthcare costs are due to chronic conditions
66%
of seniors have at least two
chronic conditions
1 | (m)-health realities
doubling of the proportion of people over 80
3x
2050
a patient spends
525,600min a year with his illness but only
240min a year with his health professionals
US: growing deficit of Primary
Care physicians: 5% compared to the expected staff in 2015 and
9% in 2025.
India: density of MD is 4.5 below the US Density
health reality1 | (m)-health realities
chronic conditions
account for 85% of premature deaths in Europe
Orange Healthcare
central question
« finding a sound business model for mHealth amidst countless innovations ? »
»
central question
« finding a sound business model for mHealth amidst countless innovations ? »
»
Orange Healthcare
1 | (m)-health realities
2 |what works today
Orange Healthcarefrom http://popstrip.com/cure-for-everything
what works today
Health Professional
Services
remote management Prevention
Orange Healthcare
2 |what works today
incremental innovation for health professional services
Orange Healthcare
2 |what works today
incremental innovation for remote management
Orange Healthcare
2 |what works today
incremental innovation for prevention
Orange Healthcare
2 |what works today
central question
« finding a sound business model for mHealth amidst countless innovations ? »
»
central question
« finding a sound business model for mHealth amidst countless innovations ? »
»
3 | what is game changing
Orange Healthcare
new usage for payers and device manufacturers
3 | what is game changing
Orange Healthcare
new usage for health prosfollowing patient
3 | what is game changing
Orange Healthcare
new usage for pros pharmacies
3 | what is game changing
Orange Healthcare
new usage in Africa mobile based healthcare
Prevention & Information
ClaimManagement
Data collection & Administration
Prevention & Information
3 | what is game changing
Orange Healthcare
challenges and opportunities
4| challenges and opportunities
Orange Healthcare
interoperability and scalability data overflow for health professionals
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4| challenges and opportunities
challenges and opportunities
Orange Healthcare
1/ 2/
reimbursement case regulation
4 | challenges and opportunities
Orange Healthcare
challenges and opportunities
Orange Healthcare
3/ 4/
thank you