Business and Economics

Management Ethics and Corporate Governance: MGX3100

Week 6

Any Essay related questions?

Group Presentations: Obesity and Fast Food.

Use the stakeholder analysis to look at the impact of fast food (e.g. McDonalds) on each stakeholder group. Should the sale/marketing of fast food be regulated/restricted? If so why? If not, why not?

Theoretical Framework: Stakeholder Theory

Review Stakeholder and Stakeholder perspectives.

Marketing: Junk Food and Obesity Growing criticism: https://www.youtube.com/watch?v=0K3F_53Sn34

Young Children as stakeholders.

Regulation of junk food advertising to Children.

Who is responsible: Corporations or individuals? https://www.youtube.com/watch?v=OTfL5ZNd8ro

These 7 companies are signatories to the Australian Quick Service Restaurant Industry Initiative for Responsible Advertising and Marketing to Children under 14 years.

These companies—McDonald’s, KFC, Pizza Hut, Hungry Jack’s, Oporto, Red Rooster and Chicken Treat—have committed to adopt on-pack nutrition labelling and to display nutritional information clearly on the their websites.

Self-regulation.

Are kids affected by advertising?

What do kids say: https://www.ted.com/talks/birke_baehr_what_s_wrong_with_our_food_system#t-126208

Is this part of a bigger problem?

https://www.ted.com/talks/jamie_oliver

Things to discuss Banning of Junk Food ads: e.g. Disney

http://www.bbc.com/news/world-us-canada-18336478

Advertising healthy food.

Junk Food tax? Should a special tax be applied to "junk" food and applied to offset the costs of healthier foods?

Cheaper to buy Coke and Maccas!

SHAREHOLDER VS

STAKEHOLDER

http://www.google.com.au/url?sa=i&source=images&cd=&cad=rja&uact=8&docid=c7fxO4EngraAHM&tbnid=LYSwWzxKB8inXM:&ved=0CAgQjRw&url=http://www-news.uchicago.edu/releases/06/061116.friedman.shtml&ei=hO9AU9DQJseIkwXGnYHwCQ&psig=AFQjCNHWDW0MM_JUC-BKZ50T-za43ye-RQ&ust=1396850948892103

Any Questions?

Thank You!