MGT659-91MGT659-91

Intro. to Personal Intro. to Personal Case AnalysisCase Analysis

Michael L. BejtlichMichael L. Bejtlich

Lecture #Objectives:Lecture #Objectives:

Review the requirements of Review the requirements of the personal case analysis the personal case analysis

Trace a hypothetical personal Trace a hypothetical personal problem which makes use of problem which makes use of this modelthis model

The Harvard Case The Harvard Case Study Method:Study Method:

See your Course Description See your Course Description and look for:and look for:–Explanation of Personal Explanation of Personal Case Analysis Case Analysis

–Modified Harvard Case Modified Harvard Case Study Guide Study Guide

–Evaluation SheetEvaluation Sheet

Example of solving a Example of solving a personal problem using personal problem using

The Method:The Method:

Hypothetical student ClaireHypothetical student Claire

Strengths:Strengths:

Highly motivated to succeed in Highly motivated to succeed in schoolschool

Good verbal aptitudeGood verbal aptitude Has some business work experienceHas some business work experience Enjoys school projects when Enjoys school projects when

working with othersworking with others Is considered to be friendly and Is considered to be friendly and

outgoingoutgoing

Weaknesses:Weaknesses:

Often takes on too many projectsOften takes on too many projects Shaky performance in courses Shaky performance in courses

involving mathinvolving math Unsure of the training program Unsure of the training program

requirementsrequirements Dislikes studying and other “desk Dislikes studying and other “desk

work” when alonework” when alone Is sometimes perceived as overly Is sometimes perceived as overly

talkativetalkative

Opportunities:Opportunities:

Potential entrance to retail training Potential entrance to retail training programprogram

Participate on the college debating Participate on the college debating teamteam

Can pick up more hours at work, since a Can pick up more hours at work, since a co-worker has quitco-worker has quit

Is considering arranging tutoring in Is considering arranging tutoring in CASA CASA

Has just saved enough for a down Has just saved enough for a down payment on a new carpayment on a new car

Threats:Threats:

Aware that the retail training Aware that the retail training program is becoming more program is becoming more competitive competitive

Purchasing the new car will require Purchasing the new car will require extra work extra work

The debating club could drain her The debating club could drain her timetime

Changes in the financial aid laws Changes in the financial aid laws might require her to work moremight require her to work more

Claire’s Mission Claire’s Mission (Long-Term Goal) (Long-Term Goal)

Statement:Statement:

To successfully complete her To successfully complete her Associates of Science degree Associates of Science degree in the Fashion/Retail in the Fashion/Retail Management Program and Management Program and find employment in a retail find employment in a retail management training management training program in the northeast program in the northeast regionregion

Claire’s Problem Claire’s Problem Statement:Statement:

How do I best structure How do I best structure my schedule this term in my schedule this term in order to achieve my order to achieve my long-term goals?long-term goals?

Claire’s Alternative Claire’s Alternative Solutions:Solutions:

Reduce her work hours and concentrate Reduce her work hours and concentrate on her school workon her school work

Increase work hours and purchase the Increase work hours and purchase the new carnew car

Arrange tutoring and attend the math labArrange tutoring and attend the math labTry to do everything (purchase car, join Try to do everything (purchase car, join

debating club, etc.) and see what happensdebating club, etc.) and see what happensRequest an interview with training Request an interview with training

program directorprogram director

Claire’s Selected Claire’s Selected Criterion:Criterion:

FeasibilityFeasibility EffectivenessEffectiveness CostCost RisksRisks TimeTime

Claire’s Criterion Claire’s Criterion Chart:Chart:

Chart with factors Chart with factors weighted the sameweighted the same

Chart with (1) factor Chart with (1) factor weighted differentlyweighted differently

CLAIRE’S CRITERION CHART ANALYSIS (EQUAL WEIGHTS)

FEAS. EFFECT. COST RISKS TIME TTL

SCHOOL 4 3 5 4 3 19

NEW CAR 5 2 1 2 4 14

TUTORING 5 3 5 4 4 21

EVERYTHING! 1 1 1 1 1 5

INTERVIEW 3 3 5 4 4 19

COMBO. 1,3,5, 4 5 5 5 2 21

LEGEND: 1=LOWEST, 5=HIGHEST DEGREE OF DESIRABILITY

CLAIRE’S CRITERION CHART ANALYSIS (EFFECTIVENESS FACTOR AT 150% WEIGHT)

FEAS. EFFECT. COST RISKS TIME TTL

SCHOOL 4 4.5 5 4 3 20.5

NEW CAR 5 3.0 1 2 4 15.0

TUTORING 5 4.5 5 4 4 22.5

EVERYTHING! 1 1.5 1 1 1 5.5

INTERVIEW 3 4.5 5 4 4 20.5

COMBO. 1,3,5, 4 7.5 5 5 2 23.5

LEGEND: 1=LOWEST, 5=HIGHEST DEGREE OF DESIRABILITY

Claire’s Best Claire’s Best Solution:Solution:

Discuss all solutions against all Discuss all solutions against all criterioncriterion

Specifically discuss the use of Specifically discuss the use of her final criterion chart scoresher final criterion chart scores

Combination solution appears Combination solution appears to be the best, particularly if to be the best, particularly if effectiveness is 150% effectiveness is 150% weightedweighted

Claire’s Implementation:Claire’s Implementation:

Explain how best solution will go into Explain how best solution will go into actionaction

How will risks be averted? e.g. time How will risks be averted? e.g. time management issuesmanagement issues

Drawbacks minimized? e.g. rewards if Drawbacks minimized? e.g. rewards if she studies according to her scheduleshe studies according to her schedule

Claire will discuss exactly how and Claire will discuss exactly how and when solutions 1,3 and 5 will be put when solutions 1,3 and 5 will be put into action in very specific termsinto action in very specific terms

Claire’s Feedback:Claire’s Feedback:

Who will she receive feedback Who will she receive feedback from?from?

On what basis will the feedback On what basis will the feedback be received?be received?

She might include teachers, She might include teachers, advisors, her manager, family advisors, her manager, family members, friends, etc.members, friends, etc.

Be specificBe specific

What to Skip:What to Skip:

No extra charts required (Step No extra charts required (Step 9)9)

No outside research required No outside research required (Step 10)(Step 10)

Evaluation Tips:Evaluation Tips:

Focus on clarityFocus on clarity Focus on the processFocus on the process Review your finished product Review your finished product

and make sure it makes senseand make sure it makes sense

Lecture Objectives:Lecture Objectives:

Reviewed the requirements of Reviewed the requirements of the personal case analysis due the personal case analysis due in Week 6in Week 6

Traced a hypothetical personal Traced a hypothetical personal problem which makes use of problem which makes use of this modelthis model