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    CHAPTER 1

    AN INVESTMENTPERSPECTIVE OF

    HUMAN RESOURCE

    MANAGEMENT

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    The Strategic View of Human Resources

    Employees are human assetsthat increase in value

    to the organization and the marketplace when

    investments of appropriate policies and programs

    are applied.

    Effective organizations recognize that their

    employees do have value, much as same as the

    organizations physical and capital assets have

    value. Employees are a valuable source of sustainable

    competitive advantage.

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    Sources of Employee Value

    Technical Knowledge

    Markets, Processes, Customers, Environment

    Ability to Learn and Grow

    Openness to new ideas Acquisition of knowledge and skills

    Decision Making Capabilities

    Motivation

    Commitment

    Teamwork

    Interpersonal skills, Leadership ability

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    Valuation of Human Assets

    Implications for Individuals and Organizations

    Determination of compensation

    Internal and external equity for employees in return for their

    contributions to the organization.

    Organization placement of resources and returns on employeedevelopment are aligned and well-matched.

    Advancement opportunities

    Developing current employees creates motivation and permits

    promotion from within.

    Development of retention strategies

    Effective means of retaining valuable employees allows for

    the recapture of the invested costs of their development.

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    Investment Orientation

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    The Investment-Oriented Organization

    Organizational Characteristics

    Sees people as central to its mission/strategy.

    Has a mission statement and strategic objectives that

    espouse the value of human assets in achieving goals.

    Has a management philosophy that encourages the

    development and retention of human assets and does not

    treat or regard human assets in the same ways as physical

    assets.

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    Investment Orientation Factors

    Senior Management Values and Actions

    An organizations willingness to invest in its human

    resources is determined by the investment orientation of its

    managers.

    Attitude Toward Risk

    Investment in human resources is inherently riskier due to

    lack of absolute ownership of the asset.

    Nature of Skills Needed by Employees The more likely that skills developed by employees are

    marketable outside the firm, the more risky the firms

    investment in the development of those skills.

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    Investment Orientation Factors

    Utilitarian (Bottom Line) Mentality

    An attempt is made to quantify employee worth to the

    organization through a cost-benefit analysis.

    The soft benefits of HR programs and polices are difficult

    to objectively quantify because they affect many different

    organizational areas and have differential effects on

    individual employees.

    Availability of Outsourcing

    If cost-effective outsourcing is available, investments will be

    made only in HR activities producing the highest returns and

    largest sustainable competitive advantages.

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    CHAPTER 2

    TRENDS AFFECTINGHUMAN RESOURCE

    MANAGEMENT

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    Major Factors Affecting HRM

    Strategic

    HRM

    Technological

    Advancement

    Demographics

    and Diversity

    Globalization

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    Technology and HRM

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    Technology Challenges for HRM

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    Workforce Demographic Changes

    The Grayingof the Workforce

    Negative Aspects of Older Workers

    Perceived resistance to change by older workers.

    Increased health-care costs for senior workers Blocking advancement opportunities for younger workers

    Higher wage and salary costs for senior workers

    Positive Aspects of Older Workers

    As productive or more productive than younger workers

    Have more organizational loyalty than younger workers

    Possess broader industry knowledge and professional

    networks

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    Workforce Demographic Changes

    Baby Boomers (19451962)

    In excess supply in middle management ranks

    HR challenge is to manage plateaued workers

    Baby Busters (1963mid-1970s) Are career bottlenecked by the Boomers

    Who have skills in high demand are doing and will do well

    Generation Xers (late 1970searly 1980s)

    Have life-long exposure to technology and constant change

    Seek self-control, independence, personal growth, creativity

    Are not focused on job security or long-term employment.

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    New Employee/Workplace Dynamics

    Emphasis on the Management of Professionals

    Establishment of separate career tracks

    Technical/Professional, Managerial /Administrative

    Use of project teams

    Less Employee Loyalty, More Loyal to Self

    Staying with employers for shorter periods; demanding more

    meaningful work and involvement in organizational decisions

    Increased Personal and Family Dynamic Effects More single-parent families, dual-career couples, and

    domestic partners

    Increased Nontraditional Work Relationships

    Part-time, consulting, and temporary employment flexibility

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    Managing Workplace Diversity

    Understanding and Appreciating Diversity

    Is critical to effectively marketing to ethnic and minority

    groups

    Is promoted by having a diverse workforce at all organization

    levels

    Helps ensure that hiring and promotion decisions are

    unbiased by person differences

    Diversity Management Programs/Initiatives

    Must be integrated with organizations mission and

    objectives

    Help key decision makers identify diversitys benefits to the

    organizationMake critical decisions about im lementin the o timal