mgt final presentation

#mygarbagetransaction

Interaction Design to Cleantech Innovation

fredag den 26. juli 13

#thedomain


by 2025 world population will rise 15%

UN Report, 2012


Waste volumeswill rise

70%to 2.2 billion tons/yr

1.3 billion

The World Bank, 2012


Annual cost of waste management shifts from the current $205 billion to $375 billion The World Bank, 2012


DENMARK generates more waste per capita

than any other EU nation

EUROSTAT, 2011


" The less waste, the better - it's as simple as that. "Copenhagen Waste Solution, City of Copenhagen (2008)


#solution/product


the context

you make wasteeveryday


so does eveybody.

collectively it’s an issue

but individually few

really know what constitutes


let’s learn from our

waste


waste minimization


the prototype"#mygarbagetransaction"


Social media allows us to share the mundane


a new conversation


prototype#mygarbagetransaction

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we can make it smarter


the solution"the mygarbagetransactionsmartbin"


technical feasibility material recognition using visual

analysis


technical feasibility


organic

glass

paper

metal

plasticfredag den 26. juli 13

#MYGARBAGETRANSACTION

23

March

Aprli

May

June

0 125 250 375 500

Organic Metal Paper GlassPlastic


> 20% paper

WARNING


TIPthese providers can handle your 37% organic waste


more incineration capacity than waste to burn

-resource.uk.com fredag den 26. juli 13

runs at 43% capacity- MIT Technology Review 2013


“If we’re really going to be an energy company for the 21st century, we have to understand and have as many levers to control as we can on the demand side,”

- David Crane CEO NRG Energy


getting into thepublic/privatespace


#stakeholderanalysis


STAKEHOLDERS


GARBAGE MANAGEMENT ENTERPRISES

INCINERATION

RECYCLING


MUNICIPALITY


?$

Complexity and fragmentation of supply chain


STATUS QUO

$ $

SERVICE

$

SERVICE

$$

$$

$$

$$


INCENTIVES

REDUCTION OF WASTE COSTS

In 2012 CPH waste management returned 48 mio. DKK to the kommunes for recycling gains

CASH FLOWBACK


MYGARBAGETRANSACTIONUSER DATA CREATES VALUE for ALL

$

$$$ $$

DA

TAD

ATA


CASH FLOWBACK TOWARDS CUSTOMER

$

$$

$$$ $$

BEST INCENTIVE CASE


BETTER ROUTING

REAL USER DATA MEANS...

REDUCE PRODUCTION COSTS

INCREASE TAKE OF POST CONSUMER WASTE


#businesscase


Let’s re-think how we handle

waste and generate data at the user level to serve consumers, businesses & governments

through transparency we can b r i n g t h e c o n s u m e r i n t o

commercial waste market place.


"Governments bonds can be junk, but their junk could soon become tradable bonds"


Data Analytics


where next?


INNOVATE

DISRUPT47

COMPETETIVE

BENCHMARKING


mgt final presentation

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