mgt 403 whole foods

8/22/2019 MGT 403 Whole foods

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2

Name ID Program

Rokibul Hasan 10202010 BBA

Md. Rezaul Karim 10202014 BBA

Fahmida Hossain 10202007 BBA

Naznin Akter 10202004 BBA

Nesar Rayhan 09102086 BBA

Mehadi Hasan 10202009

BBA

Group name: online


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Current Performance 1980 Safer Way Natural Foods and Clarksville Natural

Grocery merged creating Whole Foods Market

Merger established blue ocean and now Whole foods isthe iconic brand for natural foods and practices

Grown to over 340 branches in the US, Canada, and theUK and is now a $11.7B company

Current Situation


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Revenues

2008

$7,954 million

2009

$8.032 million

2010

$9,006 million

2011

$10,108 million

2012

$11,699 million


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Mission

Whole Foods Markets mission is to promote

The vitality and well-being of all individuals by supplying

the highest quality, most wholesome foods available.

Their primary goal is devoted to the promotion of

organically grown foods, food safety concern, and the

sustainability of our entire ecosystem.

Vision

Our vision of a sustainable future means our children and

grandchildren will be living in a world that values human

creativity, diversity, and individual choice.

Strategic Position


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Board of Directors

Dr. John B. Elstrott, Chairman of the Board, has served as

a director of the Company since 1995

John P. Mackey, co-founder of the Company, has served as

Chief Executive Officer since 1980.


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Top Management

John P. Mackey, co-founder of the Company, has served as Chairman of the Board

and Chief Executive Officer since 1980.

Mr. Mackey also served as President of the Company from July 2001 throughSeptember 2004. A.C.

Mr. Gallo has held various positions with the Company and with Bread & Circus, Inc.,

Walter Robb has served as Co-President of the Company since September 2004 and

as Chief Operating Officer since December 2003.

Glenda Chamberlain has served as Executive Vice President and Chief Financial

Officer of the Company since December 1988.

James P. Sud has served as Executive Vice President of Growth and Business

Development since February 2001.


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Threat of new entrants: Low

Bargaining power of buyers: Low

Threat of substitute products or services: Medium

Bargaining power of suppliers: Low

Rivalry among competing firms: Medium Relative power of unions, governments, special

interest groups: Medium

Task Environment

EXTERNAL ENVIRONMENT:

OPPORTUNITIES AND THREAT


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EFAS (External Factor Analysis Summary)

Key Internal Factors Weight Rating Weighted

Scores

Comments

Opportunities

Expansion 4 7 28

Consumer Health Trends 4 9 36 Consumer Health Trends

Increasing number of US

organic farmers

4 8 32

Threats

Supermarkets introducingorganic products

5 9 45 Supermarkets

introducing organic

products

Consumers downgrading 4 8 32 Consumers

downgrading

Increasing food prices and

inflation

4 7 28


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Corporate Structure

American foods supermarket chain headquartered in Austin,

Number of locations 352

Corporate Culture

We offer great benefits and a friendly work atmosphere with

open books

Whole Foods Market is the world's leading natural and

organic foods supermarket retailer.

Internal Environment


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IFAS (Internal Factor Analysis Summary)

Key Internal Factors Weight Rating Weighted

Scores

Comments

Strengths

Market Leader 5 9 45 Market Leader

Growth4 8 32

Quality and Store Customization 4 8 32

Weakness

Concentrated in US 5 7 35 Concentrated in US

Relative Slow Growth 4 6 24

Pricey Perception 4 8 32

Limited number of suppliers 4 7 28


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Key Strategic Factors Weight Rating Weighted Score Duration

S I L

Comments

Consumer Health Trends 5 8 40 X Internationalexpansion

Supermarkets introducing

organic products

4 9 36 X

Consumers downgrading 5 9 45 X Consumers

downgrading

Changing demographics 4 8 32 X

Market Leader 5 9 45 X

Concentrated in US 5 7 35 X Concentrated

in US

Adjustment to cultural

differences

4 8 32 X

SFAS (Strategic Factor Analysis Summary)


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S W

O

Offer products that can only be found

in the WFM.

Make WFM and eponym for top quality

organic food.

Offer the best product for the

buck.

More nationwide expansion

constant innovation and

capitalism that is hard to imitate

TAcquire new quality standards that are

hard to substituteStay ahead technology and agricultural

concerns

Diversify retailing efforts.

Competitive pricing

Constant innovation of strategyand products

TOWS Matrix


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Recommendation

Lower Price to Compete with Grocery Stores

Add a customer rewards program for frequent buyers

Mail coupons to customers

Expand Private Label Selection

Lowers mfg costs, could offer discounts to customer for using WF brand

products

Personalize Service at WF

3 days after purchase, email Thank You cards to customers afterpurchases

7 days after purchase, email 10% coupon to use on next purchase

Email recipes


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Thank You

mgt 403 whole foods

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