mgn644 -- technology strategy (1).pdf

Lovely Professional University, PunjabCourse Code Course Title Course Planner Lectures Tutorials Practicals CreditsMGN644 TECHNOLOGY STRATEGY 12358::Mandeep Singh Hayer 5.0 1.0 0.0 3.0Course Category Research based courses

TextBooks Sr No Title Author Edition Year Publisher NameT-1 Strategic Management of Technology

and InnovationRobert A. Burgelman, Clayton M. Christensen , Steven C. Wheelwright

4th 2009 TATA MCGRAW - HILL EDUCATION

Reference BooksSr No Title Author Edition Year Publisher NameR-1 Strategic Management and Business

Policy by Azhar KazmiAzhar Kazmi 4th 2009 TATA MCGRAW - HILL EDUCATION

Other Reading

Sr No Journals articles as Compulsary reading (specific articles, complete reference)OR-1 Profiting from Technological Innovation Implications for integration, collaboration, licensing and public policy. David J Teece ,

OR-2 Core Competence of the Corporation. CK Prahalad and Gary Hamel ,

OR-3 Innovation at 3M Corporation HBR Case , Stefan Thomke; Ashok Nimgade Product #:699012-PDF-ENG ,

OR-4 Product Development at Dell Computer Corporation, Stefan Thomke; Vish V. Krishnan; Ashok Nimgade, HBR Case Product #:699010-PDF-ENG ,

Week Number

Lecture Number

Broad Topic(Sub Topic) Chapters/Sections of Text/reference books

Other Readings,Relevant Websites, Audio Visual Aids, software and Virtual Labs

Lecture Description Learning Outcomes Pedagogical ToolDemonstration/ Case Study / Images / animation / ppt etc. Planned

Live Examples

Detailed Plan For Lectures

LTP week distribution: (LTP Weeks)Weeks before MTE 7

Weeks After MTE 0

Spill Over 9

Week 1 Lecture 1 Introduction to Management Strategy(Introduction to Strategic Management and Business Policy)

T-1:Reading I-1R-1:Ch 1

Introduction to the topic. Outcomes of Innovation Process Implications for Profitability

Student will come to know about the L T P and academic tasks of the course. The ability to predict Implications of R& D for Strategy and Industry

Article Discussion

Lecture 2 Introduction to Management Strategy(Profiting from technological Innovation)

T-1:Case I-3 OR-1 Knowledge aboutElectronics Arts

The Ability to Predict Industry Trends in theVideo Game Industry

Case Discussion http://www.sega.com/

Lecture 3 Integrating Technology and Strategy(Technology and Corporate Planning)

T-1:Case I-4 "Knowledge aboutElectronics Arts"

The ability to predict technology trends

Case Discussion

Lecture 4 Integrating Technology and Strategy(Technological Innovation and Strategy)

T-1: Reading I-5 The Art of High Technology Management , Six Themes of Success

Students will develop the ability to identify the key areas in which Technology Firms need to score high

Discussion on Research Article

Lecture 5 Integrating Technology and Strategy(Technological Innovation and Strategy)

T-1: Reading I-5 The Art of High Technology Management , Six Themes of Success

Students will develop the ability to identify the key areas in which Technology Firms need to score high

Discussion on Research Article

Week 2 Lecture 10 Design and Implementation of Technology Strategy I(Architectural Technologies)

T-1:Reading II-3B Five Architectural Technologies in the disk drive Industry

Using the S Curve as a framework for Managers engaged in Planning Technology Development

Article Discussion

Lecture 6 Integrating Technology and Strategy(Core Competence of the Corporation)

T-1:Reading I-3 OR-2 Rethinking the Corporation Identifying Core Competencies and loosing them

Identifying Core Competencies of an Organisation and Leveraging them

Article Discussion

Lecture 7 Design and Implementation of Technology Strategy I(Management Criteria for Effective Innovation)

T-1:Reading II-1 The Determinants of Succcess What will sell and what wont sell

Learning about how to forecast future Innovation

Article Discussion

Week 2 Lecture 8 Design and Implementation of Technology Strategy I(Component Technologies)

T-1:Reading II-3A The S Curve of Technology Companies

Using S Curves to Prescribe development of new component technologies

Article Discussion

Lecture 9 Design and Implementation of Technology Strategy I(Component Technologies)

T-1:Reading II-3A The S Curve of Technology Companies

Using S Curves to Prescribe development of new component technologies

Article Discussion

Week 3 Lecture 11 Design and Implementation of Technology Strategy I(Customer Power Strategic Investment and Failure of Leading Firms)

T-1:Reading II-4 Typologies of Technological Change Sustaining Technological Change Disruptive Change

"How to handleDisruptive Changes"

Article Discussion

Lecture 12 Design and Implementation of Technology Strategy I(Customer Power Strategic Investment and Failure of Leading Firms)

T-1:Reading II-4 Typologies of Technological Change Sustaining Technological Change Disruptive Change

"How to handleDisruptive Changes"

Article Discussion

Lecture 13 Design and Implementation of Technology Strategy I(Crossing the Chasm and Beyond)

T-1:Reading II-6 Innovators , Early Adopters , Early Majority , Late Majorities, Laggards

learning about Technology Adoption lifecycle Model

Article Discussion

Lecture 14 Design and Implementation of Technology Strategy II(Strategic Dissonance)

T-1:Reading II-12 In Dynamic Industries the Alignment between Firms Strategic Intent and Strategic Action does not last .

To determine whether the manifestations of dissonance are strategic or ask questions that help surface latent signs of strategic dissonance

Article Discussion Quote example of "How HP Used Tactics of the Japanese to beat them at their game " Source WSJ

Lecture 15 Test,Case study1

Week 4 Lecture 16 Design and Implementation of Technology Strategy II(Meeting the Challenge of Disruptive Change)

T-1:T-1Readings II-14

"Capabilities , Resources, Processes , Values , Migration ofCapabilities"

The Student learns techniques of creating capabilities for the organisation

Article Discussion

Lecture 17 Design and Implementation of Technology Strategy II(Strategic Intent)

T-1:T-1Reading II-15 How Canon Took Over Xerox

"Building CompetitiveAdvantage"

Article Discussion

Week 4 Lecture 18 Developing a Firms Innovative Capabilities I(Internal and External Sources of Technology)

T-1:T-1Reading III-1 What Xerox reaped from its PALO Alto Research Centre

What role can reserch centres play for Technology Companies

Article Discussion

Lecture 19 Developing a Firms Innovative Capabilities I(Transforming Invention into Innovation)

T-1:T-1Reading III-2 Conceptualising of new business oppurtunities Technology Push vs Need pull

Application of Framework of technical Linking and need linking

Article Discussion

Lecture 20 Developing a Firms Innovative Capabilities II(Linking New technology and Novel Customer Needs)

T-1:T-1Reading III-5 OR-3 Innovation at 3M Corporation

Learning about applications of Lead User Research methodology

Article Discussion

Week 5 Lecture 21 Developing a Firms Innovative Capabilities II(Ambidextrous Organisations- Managing Evolutionary or Revolutionary Change)

T-1:T-1Reading III-11

Understanding Patterns of Organisational Evolution

Learning Concepts of Organisational Growth , Success Syndrome etc

Article Discussion

Lecture 22 Developing a Firms Innovative Capabilities II(Ambidextrous Organisations- Managing Evolutionary or Revolutionary Change)




Article Discussion

Lecture 23 Developing a Firms Innovative Capabilities II(Ambidextrous Organisations- Managing Evolutionary or Revolutionary Change)




Article Discussion

Lecture 24 Creating and Implementing a Development Strategy I(New Product Development)

T-1:T-1Case IV-1 OR-4 Product Development at Dell Computer Corporation

Understanding the Success story of the Dell Business Model

Article Discussion

Lecture 25 Creating and Implementing a Development Strategy I(New Product Development)

T-1:T-1Case IV-1 OR-4 Product Development at Dell Computer Corporation

Understanding the Success story of the Dell Business Model

Article Discussion

Week 6 Lecture 26 Creating and Implementing a Development Strategy I(The New Product Learning Cycle)

T-1:T-1Reading IV-2 "Stanford InnovationProject"

Identifying the Principal factors that a determinants for a products Success in the Electronics Industry

Article Discussion

Week 6 Lecture 27 Creating and Implementing a Development Strategy I(The New Product Learning Cycle)

T-1:T-1Reading IV-2 "Stanford InnovationProject"

Identifying the Principal factors that a determinants for a products Success in the Electronics Industry

Article Discussion

Lecture 28 Creating and Implementing a Development Strategy I(Organizing and Leading Heavyweight Development Teams)

T-1:T-1Reading IV-3 "Types of DevelopmentProject Teams"

Understanding what kind of team structure to be used in what kind of organisations

Article Discussion

Lecture 29 Creating and Implementing a Development Strategy I(Organizing and Leading Heavyweight Development Teams)

T-1:T-1Reading IV-3 "Types of DevelopmentProject Teams"

Understanding what kind of team structure to be used in what kind of organisations

Article Discussion

Lecture 30 Creating and Implementing a Development Strategy II(Building Competencies through New Product Development)

T-1:T-1Case IV-4 "Case Braun AG The KF40 Coffee Machine"

Learning the principles of Good Design

Article Discussion

Week 7 Lecture 31 Creating and Implementing a Development Strategy II(Building Competencies through New Product Development)

T-1:T-1Case IV-4 "Case Braun AG The KF40 Coffee Machine"

Learning the principles of Good Design

Article Discussion

Lecture 32 Creating and Implementing a Development Strategy II(Creating Project Plans to Focus Product Development)

T-1:T-1Reading IV-5 "How to Map projectsPrequips Project Map"

Student Learns how to Map Project plans for New product Development

Article Discussion

Lecture 33 Creating and Implementing a Development Strategy II(The New Product Development Map)

T-1:Reading IV-6 "Product DevelopmentMapping"

How to Map Various Generations of Products

Article Discussion

SPILL OVERWeek 7 Lecture 34 Spill Over

Lecture 35 Spill Over

MID-TERMSPILL OVER

Week 7 Lecture 34 Spill Over







Scheme for CA:Component Frequency Out Of Each Marks Total Marks

Test,Case study 2 2 15 30

Total :- 15 30

Details of Academic Task(s)AT No. Objective Topic of the Academic Task Nature of Academic Task

(group/individuals/field work

Evaluation Mode Allottment / submission Week

Case study1 To Enhance the Presentation Skills of the Students of the Theoretical Concepts Learned

This Course mainly consists of 20 Plus articles from leadingBusiness Magazines and Journals like HBR, Sloan ManagementReview etc . Course concepts are delivered through these . Agroup of not more than three students is required to deliver atleast one article/case as per schedule and topics allocated in thesecond week

Group As per Rubrics criteria for evaluation of Case Presentations

1 / 6

Test1 To test the theoretical Concepts Learnt in The Cases and Articles Taught

A written Test consisting of 1 Question of 5 Marks and 4 questions of 10 marks. Testto be based on the contents of Cases and Articles in the IP

Individual Same as that while checking ETE answer scrips

2 / 3

Plan for Tutorial: (Please do not use these time slots for syllabus coverage)Tutorial No. Lecture Topic Type of pedagogical tool(s) planned

(case analysis,problem solving test,role play,business game etc)

Tutorial1 Formation of Groups and Overview of Articles and Cases to be presented

Group Formation and Overview

Tutorial2 HBR Case E Ink Case AnalysisTutorial3 MIT referred HBR Case Apple :2006 Case AnalysisTutorial4 MIT referred HBR Case Novartis Case AnalysisTutorial5 MIT Referred HBR Case: Ember: developing the next ubiquitous

network standardCase Analysis

Tutorial6 MIT Referred HBR Case: Red Hat and the Linux revolution Case Analysis

Tutorial7 MIT Referred HBR case on Co-Opetition Case: Nokia, Apple iPhone, and Google phone

Case Analysis

mgn644 -- technology strategy (1).pdf

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