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MGMT 2820-001 – Intro to Entrepreneurship Spring 2016

3 Credit Hours

Last updated: 1/15/2016

Instructor: Ela Emami, Instructor Phone (Call or Text): 901.240.4762 E-mail: elaemami@memphis.edu Office: N/A

Office Hours: by appointment LinkedIn: https://www.linkedin.com/in/elaemami Email: elaemami@memphis.edu Twitter: #Mempreneur Facebook Group: Spring 2016 FB Group

Course Overview This course is designed to empower students to think differently. We want our students to be

able to identify all of the opportunities that surround them in Memphis, and to develop a personal

strategy for taking action in order to fully realize their dreams of pursuing entrepreneurship. You

will be introduced to early-stage concepts and the different types of entrepreneurship. While you

learn about the legal, financial and organizational structures built into owning a business, you

will be developing your own skills through problem solving and customer discovery. This class

will give you the ability to learn how to pitch an idea or business, test market validation and

network within the community to seek mentorship and partnerships. While you may not have an

idea today, you will be able to learn and practice the steps needed to not only build a scalable

business model but to also translate those skills into the workforce if desired.

Our idealistic VISION is that the course will serve as catalyst for changing your point of view

about your personal responsibility to yourself, your community, and your ability to evoke social

change and to initiate action through innovative ideas and solid business training.

Required Texts:

1) Ty Montague. True Story ISBN: 978-1422170687

2) Tina Seelig. What I Wish I Knew When I Was 20: A Crash Course on Making Your Place

in the World. 2009. Harper Collins. ISBN 9780061735196

3) Jeremy Park. Giving Back With Purpose ISBN: 978-0-9890173-1-2

4) Malcom Gladwell. The Tipping Point. ISBN: 978-0316346627

5) Michael Graber. Going Electric: Tales of Innovation from where Rock 'n' Roll was Born.

ISBN: 978-1936946679

6) Eric Ries. The Lean Startup. ISBN: 978-0-307-887894

*Additional readings will be given during the semester

Location of Course Materials:

eCourseware: All course content files and tests can be found in eCourseware by logging into this course at https://elearn.memphis.edu

Course Goals & Learning Objectives:

Develop your own entrepreneurial venture or socially entrepreneurial initiative from concept

to launch – if applicable during the semester.

Identify the distinct competencies that our local region has to offer you in context to our

geography, natural resources, political structure, culture, infrastructure, economy, mentorship

and human capital

Explain the individual pathways created by some of the leading entrepreneurs of modern times

both in the Mid-South and nationally/internationally.

Utilize the resources available both within the university and in Memphis to help build and

sustain your ventures.

Recognize how to eliminate roadblocks to creativity and effectively challenge and transform

the status quo both personally and in organizational structures

Course Methodology

In this course, students are expected to attend class for possible in-class team activities related to concepts covered in weekly sections. Instructor lectures, guest

lecturers, student-lead instruction, and multi-media clips may also be a part of course

methodology.

Class participation and discussion is strongly encouraged and adds to everyone’s learning experience. For this reason, students are expected to participate actively and

add to the discussion and growth of the class.

Professor’s Expectations

In general, students should assist the instructor in creating a positive, supportive environment for learning by staying engaged in the course and actively participating in all online or face-to-face discussions. Student responsibilities include regular attendance, keeping up with deadlines through the course schedule in syllabus, carefully reading syllabus, assignment and course content, and promptly communicating with instructor for clarification on any course or personal matter. All student assignments should be carefully proofread by student for ensuring proper grammar, sentence structure, and accurate punctuation. If necessary, students should utilize free tutoring and writing help available through the University and completed well in advance of assignment due dates. Students are

expected to adhere to the University’s Code of Student Rights and Responsibilities found in http://www.memphis.edu/studentconduct/studenthandbook.htm and the Fogelman College of Business & Economics Standards for Academic Integrity http://www.memphis.edu/fcbe/integrity/index.php. Cheating/Unethical acts/plagiarism/dishonest behavior of any form will NOT be tolerated by the Instructor.

Student’s Expectations

In my role as your instructor, there are certain things you can expect from me including: well-organized and engaging learning experience, response to emails within two (2) business days, and feedback on all work submitted within two weeks.

Guidelines For Communication Instructor Contact: Please use elaemami@memphis.edu email as the primary means for contacting the Instructor. If you wish to speak to the Instructor, please first email to set up a meeting either by phone or face-to-face.

The Instructor will make every attempt to respond to email inquiries within 24 hours during the work week. Students will be notified when the Instructor is not available to meet the stated response time through class meeting, email, and in eCourseware news postings.

Email Guidelines • Always include a subject line with specific concise topic and “2820—& section number” • Remember without facial expressions some comments may be taken the wrong way

thus, be careful of your words and tone • Use standard fonts

• Special formatting such as centering, audio messages, tables, html, etc. should be avoided • Use proper and correct grammar, spelling, and sentence format • Provide your full name in the close of the message • Students must use their UM email account

Technical Support For technical difficulties with eCourseware, first use the UMhelpdesk by filling out a form at: http://umhelpdesk.memphis.edu or calling 901.678.8888.

Grading and Evaluation Criteria Course grades are assigned based on your performance on the following: (a) class discussions,

attendance (b) assignments (c) a Pitch I Challenge (d) final business challenge and e) attendance

of an entrepreneurial event.

Grading scale is listed below:

Attendance: 20%

Attendance of Entrepreneurial Event: 10%

Assignments: 20%

Pitch I Challenge: 15%

Final Business Challenge: 35%

Students will be evaluated on the following: 90-100% of total points A 80-89% of total points B 70-79% of total points 60-69% of total points

C D

Below 60% of total points F

Schedule of Activities

Most classes will have four components and some days designated for speakers or group/individual

work:

1) A mini-lecture/speaker – This class has regular group discussions, where we look in-

depth at each stage of owning a business. You need to read the materials to actively

participate

2) A group activity - Students will participate in an activity that demonstrates the

readings and lesson for the day. The goal of these activities is to put lessons into

practice.

3) Business Review – As the semester advances, you will be working on your own

entrepreneurial endeavors or assisting with other local businesses. We will review

where you are and what you need to advance to the next stage of your business model

as the class progresses

4) Challenge - Some classes may include a challenge meant to test your willingness to

use lessons learned in real life scenarios.

Attendance

Campus classes: attendance is expected and will be recorded. Respect for the Instructor and class members is required thus, class disruption either by arriving late or leaving early will NOT be tolerated. Excessively disruptive students will be expelled from the class. See UM Code of Student Rights and Responsibilities http://saweb.memphis.edu/judicialaffairs/

Course Absence

NO PROVISION IS MADE FOR MAKING UP ASSIGNMENTS OR QUIZZES except for University-approved reasons (University-sponsored trips, athletic events, or conferences) or for exceptional reasons approved by the Instructor. Those students who have extracurricular arrangements that will conflict with the course MUST make arrangements with the Instructor in advance before due dates of assignments and quizzes. Additionally, personal or work commitment conflicts are not excused absences. Please contact your Instructor immediately should you have unexpected situations arise. Attendance reporting will be submitted to the University after the first two weeks of class.

Dates Weekly Topics Assignments

Week One: Don’t Find an Idea, Find a Problem (Start Pitch I)

MONDAY January 18th

MLK Day Let Freedom Ring!

WEDNESDAY January 20th

Watch Video: https://www.youtube.com/watch?v=zDZFcDGpL4U Review Syllabus and Expectations Solve a problem… Personality Inventory worksheet Get in groups talk about what problem you want to solve Next class you will pitch your businesses along with why you want to do it. Consider this an introduction of you to the class. Class takeaway for the semester: Be a *it starter, or at least know how to secure resources to start when you are ready. Challenge: The 2hr Startup: In a group, develop a business using an ‘investment’ given during class. The goal: make the most money. The rule: you have 2 hours to earn as much as you can once you begin

What does Entrepreneurship mean to you? Why Are You Here? Who are you? What do you want to learn about Entr? Sarah Petschonek’s video “Stop Trying To Change The World”: http://vimeo.com/album/2838722/video/92847708 Startup: Develop a 3min pitch of your business model – present it Monday, January 25th Read: Chapters 1-2;

Seelig

Week Two: Deep Dive Into Startups (Pitch I)

MONDAY January 25th

Watch: Ted Talk On Dry Bath: https://www.ted.com/talks/ludwick_marishane_a_bath_without_water/transcript#t-130951 *Pitch what your business *Pitch parameters Feedback * Stop Trying to Change the World *What is Entrepreneurship? Who can be an entrepreneur? *Discuss startups and different entrepreneurial models; *Customer Discovery and How to Ask the Right Questions Activity: Elevator Pitch Practice

Challenge: Develop a 60sec pitch of your idea for a business or a problem to solve (will present next class) Identifying A Problem:. Read: Chapters 3-4; Seelig

WEDNESDAY January 27th

*Pitch /Feedback *Divide Into Groups to Prep Businesses for Pitching

Start on Customer Discovery for Your Business – 25 interviews

Week Three: Perfecting The Business Model (Pitch I)

MONDAY February 1st

Jumping off the Cliff Without A Parachute *Meet at the Crews Center on Campus (3618 Walker Ave) and Meet Mike Hoffmeyer, Director *Introduction to the Business Model Canvas: http://www.youtube.com/watch?v=QoAOzMTLP5s *Accelerators, Pitch Decks and How a 2-week launch works *In Your Groups, identify the need/problem, work on the solution, iterate and pivot - start forming your pitch decks

Work on Pitch Deck to Practice for Next Class Complete Business Model Canvas Read: Chapters 5-6; Seelig

WEDNESDAY February 3rd

Building A Startup Meet at the Crews Center *Work on Your Pitch Decks – Practice

WORK Have your 3 minute pitches Ready for Feb 8rd Start on Pitch Deck

Week Four: Pitch Perfect! (Pitch I)

MONDAY February 8th

PITCH I PERFECT! Present your final pitch presentations to the class and startup community based on the PowerPoint template given.

Complete Pitch Decks to Present Next Class Read: Chapters 7-8; Seelig

WEDNESDAY February

10th

Regroup in Class *Discuss the last challenge: achievements, stumbling blocks *Review Book: Seelig (You Should Have it Completed) *Begin next session –Intro into storybuilding, taking the leap in your own ventures, equipping your business with a parachute Watch Simon Sinek “Start With Why”: https://www.youtube.com/watch?v=sioZd3AxmnE to 8:14 Activity: To Be or Not To Be…that is the question.

Read: Chapters 9-10; Seelig and Memphis-Themed section;

Week Five: From Ideas To Ignition

MONDAY February

15th

Discuss Midterms Social Innovation & Nonprofits, Lc3, LLC, 501 C3 Group selection based on ideas presented Parameters Tentative Speaker: Andre Fowlkes

By Sunday, February 21st turn in Your Business Model Canvas, Pitch Deck Powerpoint Presentation and Customer Discovery online Read: Introduction and Chapter 1-2; Montague

WEDNESDAY February

17th

Discuss Social Giving Challenge, Business Booklet and ExpoWhere do I start?Types of business entities, business plans, taxes and financing a startupName, Logo, Website, Social Media – what all do I need? (Brief Overview)Local resources available for startups The $20 business model – bootstrapping, emotional investments Introduction to Storydoing and the Lean Startup Method

Read: Introduction and Part One: Vision; Ries Business Booklet for Final Business Challenge: Begin to work on what you can (business entity, name, logo, financing structure). Do research to find how you will need to set up your business

Week Six: Giving Back

MONDAY February 22

Customer Needs and Strategy Uncovering customer pain points, problems Product development, testing, and iterating. Are you selling to everyone? Target Audience/Target Market Advertising and Strategy Concepts – opportunity gap, business insights, campaign strategy and implementation The Digital Divide: Socialnomics - *Servicing the Bottom of the Pyramid *Introduction into social giving

Read: Chapter 3-4; Montague and Graber (You should be refining your projects adding to customer discovery, revising pitch deck based on feed back.

WEDNESDAY February

24th

SPEAKER: Graber – Practice pitch

Read: Graber Prep for next section of class with assignments given for challenge

Week Seven: Throwing Ideas on the Wall – Concepts of Brainstorming

MONDAY February

29th

Last minute questions, Feedback, … Activity: From Problems to Play-Doh

Read: Graber and Introduction and Chapter 1; Gladwell

WEDNESDAY March 2nd

Mini Demo Day Everything should be turned in Tuesday Night by midnight.

Read: Chapter 2-3; Gladwell Develop presentation submit a short synopsis of what you did for the challenge and how you feel you contributed to its success

Week Eight: Spring Break

MONDAY March 7th

WEDNESDAY March 9th

Week Nine:

MONDAY March 14th

Mid-Semester Review Let’s see where you are with the class discuss your businesses *Explore models of financing: debt, equity, funding rounds, etc. Activity: Begin looking at methods of accelerating the funding of your business (opportunities available) SPEAKER

Read: Chapter 4-5; Gladwell and Chapter 4-5; Montague

WEDNESDAY March 16th

Guest Speaker: Star Co Team

Read: Chapter 6; Gladwell and Chapter 58; Park *Begin Implementing Strategy

Week Ten: Growth

MONDAY March 21st

· Problem or Idea o Choose a problem to solve or a business idea and submit one powerpoint slide as an introduction (with a logo if possible, your name and the business name). In the notes section write in what your idea is or the problem you are aiming to solve.

Read: Chapter 7; Gladwell

WEDNESDAY March 23rd

*Continue Digital Strategy and Customer Development – How to reach your audience, how ideas spread, the tipping point *Analyze digital performance of campaign and interaction among friends, fans and followers.

Read: Chapter 8-Conclusion; Gladwell

Week Eleven:

MONDAY March 28th

Digital Deep Dive *Learn advertising concepts and campaign strategy, digital analytics and reporting

WEDNESDAY March 30th

TBA

Week Twelve: Politics and Community Impact

MONDAY April 4th

WEDNESDAY April 6th

Get into groups for final business expo

Read: Part 2 STEER; Ries Due April 11th: Submit in the dropbox the idea of a business or problem you are trying to solve (see dropbox for information) Also due: submit a short synopsis of what you did for the challenge and how you feel you contributed to its success – if you did the final presentation, submit that

Week Thirteen:

MONDAY April 11th

TBA Read: Chapter 6-Conclusion; Montague

WEDNESDAY April 13th

Research and Discovery *How local partnerships and influencers can build your business *Discuss any challenges with finding research or doing customer discovery for this section. *Discuss social media trends and how to build influence Activity: Using Social Media to Build Influence – Trending through real-time posting.

Read: Part 3 ACCELERATE; Ries; Montague Due November 15th: Submit the Research and Discovery portion of your final business challenge

Week Fourteen: Business Booklets & Prep

MONDAY April 18th

SPEAKERS – Minority Business Panel *A group of minority business owners will share

their story on how they got to be where they are – providing feedback on the landscape for minority-

owned businesses

Read: Chapter 6 & 8; Graber

May 4th from 5:00PM-7:00PM will be your final expo of the semester. You will be able to showcase what you have learned and the businesses you have created over the last portion of class.

Adding/Dropping Please see the registrar’s website for policies and dates for adding or dropping a class http://www.memphis.edu/registrar/calendars/

Academic Integrity

Students are expected to recognize and uphold standards of intellectual and academic integrity as set forth in the University of Memphis Code of Student Rights and Responsibilities. See: http://saweb.memphis.edu/judicialaffairs/. Academic dishonesty of any sort will not be tolerated. Your Instructor will adhere to the University policies related to academic dishonesty. Dishonest acts related to academic work, include but are not limited to; using another student’s work as your own, plagiarizing, obtaining aid on quizzes, taking quizzes for others, having another person take your quizzes, having unauthorized knowledge of quiz content, doing work for another student, falsification, and multiple

WEDNESDAY April 20th

Business Build-Up *We will work in class on your businesses, answer questions, dive into selected audience, problems

you are solving, what you are prototyping and presenting.

Read: Graber Due April 25th: Submit the target Market Research for your final business challenge (see dropbox for details).

Week Fifteen: DEMO DAY!

MONDAY April 25th

Prep for Expo and Answer Concerns About Project Read: Graber

WEDNESDAY April 27th

Due May 2nd: Submit the

Prototype section of your business booklet into the

dropbox (see dropbox for details)

Week Sixteen: DEMO DAY!

MONDAY May 2nd

Prep for Expo

WEDNESDAY May 4th

Prep for Expo – Bring What You Will Need for it.

Final Business Challenge Paper

and Presentation due by on this day.

submissions. If plagiarism occurs, the student, at minimum, may be subject to failure of the assignment and/or course. Further action could be taken, up to and including expulsion from the University. Plagiarism is the “intentional use of someone else’s exact words without quotation marks and appropriate credit or the use of someone else’s unique ideas without acknowledgment,” (Alred, G. et al. (2011). Handbook of Technical Writing. New York, NY: St. Martin’s Press.) See How to avoid plagiarism: http://vl.rodp.org/cite.htm

Turnitin Statement: “Your written work may be submitted to http:/www.Turnitin.com,

or a similar electronic detection method, for an evaluation of the originality of your ideas and proper use and attribution of sources. As part of this process, you WILL be required to submit your research work electronically and be given other instructions to follow. By taking this course, you agree that all assignments may undergo this review process and that the assignment may be included as a source document in Turnitin.com's restricted access database solely for the purpose of detecting plagiarism in such documents. Any assignment not submitted according to the procedures given by the Instructor may be penalized or may not be accepted at all.” (University of Memphis, Office of Legal Counsel, October 17, 2005)

Electronic Devices

Laptops, electronic tablets, smartphones, and other Internet-ready electronic devices: The class will regularly participate in team activities and thus, students will benefit from the use of Internet-ready, electronic devices and are encouraged to utilize the devices in the course. Respectful Class Conduct for Campus Classes: When in-class research activities are not being conducted, students are to maintain proper respect for the Instructor and class members by refraining from surfing the Web, texting, listening to video or music, or participating in other disruptive and non-related class activities on the Internet. Additionally, electronic phone devices should be put in the “silent” mode during class time. Leaving the classroom to accept phone calls is also unacceptable. Moreover, any student found playing games, listening to music, or surfing the Web on the electronic devices will be asked to stop and will be asked to leave the classroom, if the conduct continues. See UM policy: http://saweb.memphis.edu/judicialaffairs/

Late Assignments

Late written assignments and incomplete projects are not accepted unless I am informed of a valid medical or family emergency prior to the due date. Make every effort to turn in assignments on time. If work will be late, inform your instructor. There is no guarantee that late work will be accepted.

Extra Credit Extra credit may be available for this course depending on how the semester goes. Please take advantage of extra credit if given.

Reporting Illness or Absence Students must immediately notify the instructor by email when reporting an absence due to illness or in the case of another unexpected absence. Proper medical documentation will be

expected in cases of illness- related absences. Other documentation will be expected in other non-medical related absences.

Inclement Weather Due dates for assignment and test may be adjusted when inclement weather persists. An announcement will be made by email and posted within eCourseware news area.

Syllabus Changes The Instructor reserves the right to adjust the course schedule and due dates when necessary and will announce any changes ahead of time through eCourseware News section, by email, and/or announced in class.

Minor Children In order to protect minor children (under the age of 18), The University of Memphis has a policy (see http://policies.memphis.edu/UM1645.htm) that states that no minor child will be allowed on campus in the workplace, in the classroom, or on campus in unsupervised circumstances.

Student Services Please access the FCBE Student Services page for information about: Students with Disabilities Tutoring and other Academic Assistance Advising Services for Fogelman Students Technical Assistance