mgbl 804 intro
DESCRIPTION
The intro slides to my fall 2009 MGBL course on global strategy. Idea here is to start the students thinking differently. The metaphor of maps makes sense as a way to move them from seeing the world in the conventional way (i.e., Mercator projection, NA-centred) to a different way. All map images found online...probably not properly credited yet, for which I apologize. I'm still new to this.TRANSCRIPT
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Strategy
Environment
Capabilities
Low cost
Differentiation
Locational advantage
Internationalization
Distances
Adaptation, aggregation, arbitrage
HQ – subsidiary
Cooperation
The global manager
Compete and win when the terrain seems familiar, but is different.
(The first day in the week of each of these calendars is Monday.)
20% Case hand-in
30% Company profile
First class
December 4
50% Team project