Brian McCann, Estefania Mendoza, Kevin Sypek, Joseph Ormsbee, Guadalupe Ramirez

Summary of previous presentation Strategic Analysis

External Environment

Internal Environment

Improve social media presence

Improve water portfolio

Expand the company

Subsidiaries

Provide water and reliable wastewater services to U.S. military installations.

Acquired by Golden State Water Company in 1938.

Provide electric power to approximately 23,000 customers

Public utility company

Provides water service to approximately 260,000 customers located within 75 communities throughout 10 counties in Northern, Coastal, and Southern California.

The BCG Portfolio Matrix

Corporate-Level Strategy

Improve American States Water Company along with subsidiaries

Enhance

Extend

Expand

Horizontal Integration

Diversification

Related

Enhance Social Media Presence Lacking Strong Social Media Presence

Facebook- No cover photo, no posts, only 23 likes

Linkedin- Only 53 followers, not updated

Twitter-????

Benefits of a strong social Media

Increase brand recognition

Keeps consumers aware of the company and industry

Increase Customers($)

Costs

30,000-35,000 with a full time Social Media Analyst

Portfolio Expansion in Wastewater Expanding Wastewater in coverage in San Francisco area to residential

and commercial businesses. ASUS and GSWC Joint VentureWastewater Plant within Golden State Water Company’s CoverageTotal Cost = $30,000,000 (Land, Construction, Certification, Zoning)

http://youtube.com/v/i9L45sC20qk

Portfolio Expansion in Wastewater

ASWC only provides wastewater coverage to military bases (10% of business)

Wastewater Provides drives 11% of ASWC total revenue - $52.5 Million

We have the technology and the market, we could bundle services to decrease risk, increase profits, and convenience customers.

Help Move ASUS from a Question Mark to a Star

Expand Geographically

Water will always be relevant; profits are there to be had

Only 60 % of the population in undeveloped areas have access to a clean water supply

Key Targets: (Central Asia) Uzbekistan, Kajikistan and Kazakhstan

$3.7 Million given by US to Central Asia for water related activities

Expansion

Installing numerous water pumps near farm land

Water Plants that are centrally located

Increased Water Transmission line which would increase water production from 14.5 Million Liters per day to 20.5 Million Liters per day

Forecast Variance (Trend Line)

Forecast Graphs

Scenario Analysis ( Based on Recommendations )Improve social media presence = 35,000

Improve wastewater portfolio= 30,000,000

Expand the company geographically= 16, 000,000

Recommendation ( Social Media+Portfolio)- 2016

Recommendation ( Expansion - 2018)

Conclusion: Overall Recommendations

Improve social media presence

Improve wastewater portfolio

Expand the company geographically