mg licensing v.3.0
TRANSCRIPT
What is a Mahalo Grille Brand License?
Opportunity to put an award winning, up and coming brand name inside your own hospitality brand.Think: Starbucks & Jamba Juice
What is a Mahalo Grille Brand License?
Opportunity to put an award winning, up and coming brand name inside your own hospitality brand.Think: Starbucks & Jamba Juice
Not a franchise – A LICENSEE!
What is a Mahalo Grille Brand License?
Opportunity to put an award winning, up and coming brand name inside your own hospitality brand.Think: Starbucks & Jamba Juice
Not a franchise – A LICENSEE!Limited to a select group of upscale
hospitality establishments.
What is a Mahalo Grille Brand License?
Opportunity to put an award winning, up and coming brand name inside your own hospitality brand.Think: Starbucks & Jamba Juice
Not a franchise – A LICENSEE!Limited to a select group of upscale
hospitality establishments.Primarily 4 star, business class hotels.
What is Tropical Fusion with anHawaiian Influence?
Taking classic cuisines from around the world and fusing them with tropical ingredients.
What is Tropical Fusion with anHawaiian Influence?
Taking classic cuisines from around the world and fusing them with tropical ingredients.
Italian, Spanish, Creole, Japanese, Caribbean, Russian, Indian can all be tropically fused.
What is Tropical Fusion with anHawaiian Influence?
Taking classic cuisines from around the world and fusing them with tropical ingredients.
Italian, Spanish, Creole, Japanese, Caribbean, Russian, Indian can all be tropically fused.
What do you think of when you hear the word Tropical?
Tropical Fusion is all about fun!
Mahalo Grille IS Tropical Fusionwith an Hawaiian Influence
Mahalo Grille – Named “best seafood restaurant” in Pleasanton by Pleasanton Weekly, August 2008.
Mahalo Grille IS Tropical Fusionwith an Hawaiian Influence
Mahalo Grille – Named “best seafood restaurant” in Pleasanton by Pleasanton Weekly, August 2008.
4 out of 4 stars for it’s cuisine by a 20 year veteran food critic of the Bay Area News Group – November 2008.
Mahalo Grille IS Tropical Fusionwith an Hawaiian Influence
Mahalo Grille – Named “best seafood restaurant” in Pleasanton by Pleasanton Weekly, August 2008.
4 out of 4 stars for it’s cuisine by a 20 year veteran food critic of the Bay Area News Group – November 2008.
Top 12 BEST new restaurants in 2008 by the Bay Area News Group – December 2008.
Tropical Fusion IS gourmet cuisine
Tropical Fusion IS gourmet cuisine
Tropical Fusion IS gourmet cuisine
Tropical Fusion IS gourmet cuisine
Tropical Fusion IS gourmet cuisine
Tropical Fusion IS gourmet cuisine
Operations
Brilliance starts with professionally trained chefs.
Operations
Brilliance starts with professionally trained chefs.
Incentives to manage food costs.
Operations
Brilliance starts with professionally trained chefs.
Incentives to manage food costs.Eliminate waste & outsource where possible
without impacting quality.
Operations
Brilliance starts with professionally trained chefs.
Incentives to manage food costs.Eliminate waste & outsource where possible
without impacting quality.Average gross margin on top 10 selling
dishes – 82%!
Marketing Strategy
Build word of mouth by promoting a unique dining concept.
Marketing Strategy
Build word of mouth by promoting a unique dining concept.
2/3 of all MG guests are there as returnees or due simply to positive word of mouth.
Marketing Strategy
Build word of mouth by promoting a unique dining concept.
2/3 of all MG guests are there as returnees or due simply to positive word of mouth.
Database management.
Marketing Strategy
Build word of mouth by promoting a unique dining concept.
2/3 of all MG guests are there as returnees or due simply to positive word of mouth.
Database management.Direct and email campaigns.
Marketing Strategy
Build word of mouth by promoting a unique dining concept.
2/3 of all MG guests are there as returnees or due simply to positive word of mouth.
Database management.Direct and email campaigns.Marketing activity tied directly to customer
visits now accounts for 15% of total revenues.
Branding focus
Public relations – Hits in Contra Costa Times, Oakland Tribune, Diablo Magazine and many more.
Branding focus
Public relations – Hits in Contra Costa Times, Oakland Tribune, Diablo Magazine and many more.
Online presence: Yelp!, Facebook & Twitter too.
Branding focus
Public relations – Hits in Contra Costa Times, Oakland Tribune, Diablo Magazine and many more.
Online presence: Yelp!, Facebook & Twitter too.
Costco Wholesale;Gift cardsAND Mahalo Grille Food products!
Specialty Food Products!
Mahalo Grille Branded Specialty FoodsLaunched in November 2008
Mahalo Grille Branded Specialty FoodsLaunched in November 2008Products available in over 80 retail stores
throughout Northern California;o Including Costco Wholesale, Whole Foods & Draegers
Markets.
Mahalo Grille Branded Specialty FoodsLaunched in November 2008Products available in over 80 retail stores
throughout Northern California;o Including Costco Wholesale, Whole Foods & Draegers
Markets.
Launching 9 NEW sku’s in 2009o Co-branding with King’s Hawaiian & Guittard
Chocolate
Mahalo Grille Branded Specialty FoodsLaunched in November 2008Products available in over 80 retail stores
throughout Northern California;o Including Costco Wholesale, Whole Foods & Draegers
Markets.
Launching 9 NEW sku’s in 2009o Co-branding with King’s Hawaiian & Guittard
Chocolate
A Mahalo Grille LicenseWhat are some key Features?
Decrease your cost of goods on lunch & dinner food service.
A Mahalo Grille LicenseWhat are some key Features?
Decrease your cost of goods on lunch & dinner food service.
New Tropical Fusion concept appeals to market demographics within your local community.
A Mahalo Grille LicenseWhat are some key Features?
Decrease your cost of goods on lunch & dinner food service.
New Tropical Fusion concept appeals to market demographics within your local community.
Greater appeal to upper socio-economic households –willing to spend higher then average on food & alcoholic beverages.
A Mahalo Grille LicenseWhat are some key Features?
Decrease your cost of goods on lunch & dinner food service.
New Tropical Fusion concept appeals to market demographics within your local community.
Greater appeal to upper socio-economic households –willing to spend higher then average on food & alcoholic beverages.
Menu appeals to a wide ranging ethnic palate including Asian, Hispanic, African American, Indian, European.
Benefits of a Mahalo Grille Brand LicenseIncrease revenues at lunch & dinner by
bringing in non-hotel guests.
Benefits of a Mahalo Grille Brand LicenseIncrease revenues at lunch & dinner by
bringing in non-hotel guests.Improve gross margins on lunch & dinner
food service from 10-30%.
Benefits of a Mahalo Grille Brand LicenseIncrease revenues at lunch & dinner by
bringing in non-hotel guests.Improve gross margins on lunch & dinner
food service from 10-30%.Grow event sales by tapping into a larger,
local customer base.
Benefits of a Mahalo Grille Brand LicenseIncrease revenues at lunch & dinner by
bringing in non-hotel guests.Improve gross margins on lunch & dinner
food service from 10-30%.Grow event sales by tapping into a larger,
local customer base.Create a new positive energy among the staff
resulting in renewed excitement.
Benefits of a Mahalo Grille Brand LicenseIncrease revenues at lunch & dinner by
bringing in non-hotel guests.Improve gross margins on lunch & dinner
food service from 10-30%.Grow event sales by tapping into a larger,
local customer base.Create a new positive energy among the staff
resulting in renewed excitement.Generate a buzz throughout the community
that creates a “hot-spot”
Licensing overview
3 & 5 year terms.Fee based on
1. Marketing Co-op2. Territory size3. Gross revenue (Restaurant only)
Referral discount program allows you to qualify for a 50% credit on next years fees!
AvailabilityMay 31st, 20096-8 sites in the Bay Area region.Available winter 2009
Southern California , 6-8 locationsLas Vegas & Phoenix, 3-4 locationsPacific NorthWest, 2-3 locationsHawaii, 3-4 locations
Exclusivity licensing available for select regions including the Bay Area.
For more information [email protected]