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MEDIA REACH

Table of Contents

Summary ii

FTV, The Channel iii

FTV, The Online Stats iv

FTV, The TV Channel v

Social Media & Bloggers vi

Trinity Mirror Group vii

MCRFW Print Partner, with Online vii

Bauer Media ix

MCRFW RADIO PARTNER KEY 103 ix

MANCHESTER FASHION WEEK 2012 i

Summary

Manchester Fashion Week is a multi-day branded entertainment event providing activities and opportunities for

fashion designers and sponsors to come face-to-face with the principal tastemakers, celebrities, musical talent,

media, and consumers across Manchester. Economically the aim is to make Manchester Fashion a collective,

and an exceptional annual event for the city, and for the people.

Activities throughout the week will include:

* Five Days of Fashion Shows, and Six nights of exclusive after-parties

* Top designer fashion shows, designer after-parties and publicity events

* Press conferences, private cocktail parties for sponsors, designers and celebrities

* Live performances by top musical talent & DJ’s

* Gift bags and other consumer-facing opportunities

* Mass Media coverage of sponsors in Trinity Mirror Group (2.9 million MCR) and Fashion TV (340 Million

Global) and corresponding websites, online promotions, and supporting PR campaigns.

Each Autumn Manchester Fashion Week will be a high-end, full service event which is strategically executed to

create an unprecedented amount of media buzz and daily traffic. Located in the heart of Manchester, MCRFW

is easily accessible and offers a viable and cost-saving venue for designers, fashion labels and international

media with the ability to host full-featured fashion shows, after-parties and press junkets.

Event dates: Manchester Fashion Week – April 9th - 14th 2012

Manchester Fashion Week has an initial focus to reach out into the various aspects of the city in a variety of

venues; one in particular shall be the art world of the city.

MANCHESTER FASHION WEEK 2012 ii

Fashion TV

FTV, The Channel

Fashion TV succeeded to become the best distributed fashion and lifestyle TV

medium and the most preferred channel in public places. FTV’s popularity is the

result of its world-wide coverage: the appealing format is recognized globally and

established a well-known brand, while providing access to the newest and hottest fashion programs. A

globetrotting and international audience associates the channel with luxury places, hotels, wellness and high-

class venues. By distributing FTV and FTV HD digital, cable and analogue providers, DTH platforms, IPTV

companies and new media technologies add value to their program offer as they open up to a new audience

hardly covered by alternative channels.

• fashiontv is the first fashion channel in the world.

• 390 million households in 205 countries and more then 6 million public places

• fashiontv is the 4th most distributed channel in the world . fashiontv is the Nr.1 fashion channel on

youtube

THE LEGENDARY FASHIONTV PARTY

” People fighting to get in….many are on guest list, many are not just using their connections or

charm to get in, not all do…” Michel Adam, President of fashiontv.

MANCHESTER FASHION WEEK 2012 iii

FTV, The Online Stats

MANCHESTER FASHION WEEK 2012 iv

FTV, The TV Channel

FTV Started in 1997 with one global feed, to accommodate cultural and time zone differences. FTV

Regionalized in to different feeds for each continent . Today FTV localizes channels to national and regional

levels and works with leading media partners all over the world to access budgets and provide ever improving

viewing experiences.

FashionTV shall be filming the whole of Manchester Fashion Week, all the shows, all the interviews, all the

designers, all on FashionTV .

EMA RECORDED

VIEWERS POLLS : 340

MILLION VIEWERS 2011

MANCHESTER FASHION WEEK 2012 v

Social Media & Bloggers

Along with social media sites such as Facebook and Twitter we will bring breaking news and information to a

wide range of followers. Both of these social mediums will be anchored by the power of the branded website

containing everything from sponsors to designers to information on the venue. We prize to make this even more

accessible with the use of an IPhone/Android app which will contain exciting features to entice and create a

buzz around MCRFW and the collaborators.

To provide the most amount of coverage possible we have a team of bloggers on board with a reach of half a

million people collectively on a monthly basis. This specialist team of bloggers are all industry led. They will not

only create awareness, but they will provide information and opinions to initiate discussions and online hype

for our target customer. We aim to deliver the highest service of media to gain coverage both nationally and

internationally encouraging people to recognize Manchester as a city of many talents encompassing all aspects

of a variety of industries.

Below are a few examples of the kind of outreach that our bloggers have:

Coco’sTeaParty- Receives30,000-35,000 unique visitors monthly/120,000 page views a

month.http://www.cocosteaparty.com/

IndiaRose- Recieves 155,000 on average each month. http://indiaroseblog.blogspot.com/

TheFashPack- 100,000 monthly unique users. http://thefashpack.onsugar.com/

Collectively we are looking at a reach of 500‘000 readers nationwide by working with major national and a few

international fashion bloggers

MANCHESTER FASHION WEEK 2012 vi

Trinity Mirror Group

MCRFW Print Partner, with Online

Trinity Mirror Group is a large British newspaper and magazine publisher. It is Britain's biggest newspaper

group, publishing 240 regional papers as well as the national Daily Mirror, Sunday Mirror and People, and the

Scottish Sunday Mail and Daily Record. Its headquarters are at Canary Wharf in London. Listed on the London

Stock Exchange, it is a constituent of the FTSE SmallCap Index.

The Manchester Evening News (commonly abbreviated as the MEN) is a regional daily newspaper covering

Greater Manchester in the United Kingdom. It is published every day except Sunday and is owned by Trinity

Mirror plc following its sale by Guardian Media Group in early 2010

Manchester Fashion Week shall be producing a special 16 Page pullout featuring all major sponsors within. In-

cluded shall be specialized advertisements and editorial, surrounding all the partners independently. From

january onwards news items will creep into the MEN, leading up-to full page developments and news about the

sponsors. As they are our media partner we effectively become yours.

MANCHESTER FASHION WEEK 2012 vii

MANCHESTER FASHION WEEK 2012 viii

Bauer Media

MCRFW RADIO PARTNER KEY 103

The Bauer Media Group (Bauer Verlagsgruppe) is a large German publishing company based in Hamburg which

operates in 15 countries worldwide. Since the company was founded in 1875, it has been privately-owned and

under management by the Bauer family. It was formerly called Heinrich Bauer Verlag KG, abbreviated to HBV

and usually shortened to H. Bauer.

Worldwide circulation of Bauer Media Group's magazine titles amounts to 38 million magazines a week.

Our MCRFW Radio Partner ,Key 103 , is an Independent Local Radio station broadcasting to the city of Man-

chester and the north west of England. Its output is principally contemporary pop and dance music. Formerly

owned by Trans World Communications, EMAP and now by Bauer Radio, Key 103 is part of Bauer's Place Net-

work of stations.

We will be creating a three week bespoke cam-

paign to include all sponsors methodically

throughout, with a special KEY103 Fashion News

Reports. These are to include interviews, news

items , and advertisement all perceived and pre-

sented as editorial throughout the leading three

weeks.

MANCHESTER FASHION WEEK 2012 ix

MANCHESTER FASHION WEEK 2012 x