mfm 1 sem question paper

7/27/2019 mfm 1 sem question paper

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NATIONALNSTITUIEFFASHIONECFiF{OT$GI' f, u &DEPARTMENTOFFASHIONtAANAGT*fr'*U'U'"*N" ''s e* lll,"J,,'#,T;1'J,^*:l:Hixxm fi,.:n* .rn3#ursfion: 2 l.lrsSftwr&s:&)A- {Eochonswercorries% morks}Puf T'ogoinstcorrecf ond ,F,ogoinsi olsesfalernerd.i . L inen scr.t xcel lenl rnoteric l ior srt ,r .r i , , r , / i ) fu.i ) , . Rommie iso kind of wool.3' Texturedyorn connot o" n-,onrtcctr,rrl,Jia;r..rrl l1.r,i :r,.:]i i ,r:,1-:i . Viscose cs cl very high vret sirenr:r i i i:' . Most populcr blend f6r me n s shirt sccryliclc,s*ir.i.6, . Synthei ic f ibersore not olwoyrsf," ,n. ' l r , i . i :c"; ; . Co l ton s ro tsu i lob le or row,e ls .8' Lycro so mon mode fiber,whrcir c,iLe:rci ri;sir:fr.9. We need breothoble fobrics for sport_s.raar10. Asbes tossc ce l lu los i , :iber .

E Essenticrrbreproperlies.Exploilr1Ar:;i,:i r iro;r,v,q;;3)1,i;.| ,(i3;ri i ; ia b


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NATIONALNSTITUTEFFASHIONECHNOLOGYCOMMON XAMINATIONOARDMidTerm Session Julv-Dec-2009CourseSemesterCreOit-MFM Subiect Name GMT orMerchandisers^-uoreore/Non-core2 Max.Marks 20Durat ionof Exam 01Hour

Q.No.1 Giveanv 1 appl icat ionf he ol lowing.ATTEMPT Ny s)a ) Feed-off-the-armachine d ) Double eedle hainstitchb . ) Band n i femach ine e. ) Ra ised edmach inec.) Air loatat ionable f. ) Bound eamQ.No.2 Differentiateetweenhe oilowing.ATTEMPT Ny 2)

a.) Stitch Seamb.) Over-lockCover-stitchc ) Fabric ao Fabricace

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t l h.No.3 Briefly xplain NY2 of he ollowinga.) SPI Sti tch-per- inch)b ) Die-cuttingc.) Marker fficiency'd. ) Closed arker

Q.No,4 Answer NY1 of he ol lowing: 05a.) What sa Seam?Giveheseam rroperties.ist hemajor earn lassesalongwith eam iagrarns.b.) What sa marker? iscusshemarKernodesndspreading odes, ndits mportanceorcut-oi 'derlanning.


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llrre:2 Hours

NATIONAIINSTITUTEFASH|oN^o,r,

FASHToNTECHNOToGYVAGEA4ENTSTUDIESl l : J +'rr;u- Ierm Exorninqfic. , 6_, . n, Seplember lGtsrogrgrnnre / Seme#er / Rar^t..-"-"r.rerr()n, Seplember ZGc6 {uBEcTcoD ) iffi;i"l1 ::::i,:l 'i"; {rilmn},, .* )l, #'*'RlNclP,s"";;;ilffiffiffi;;ffi#*A'o'Q',:.%'"9Q;"

l. Wrife lhe differences befween lhe terms given below" r!ol lowingquesl ionsin50wor"r.c-^, o"- ' t velQW"Ar*n*r gn| ' tour of theollowingquesrionsin so w^,-r- .'- r" gr .,towr50 words.Eochonsvyerconies2 /frorks.a. Needs nd wants

b. Classic nd Fadc. Massmarketingand_micromarketingd. Marketingskirnmingpricingandpenetratiom1ricfrqe. Coreproductand [xtendedproduct

ff. Write lo lhe point onswersta qny lhret::of fhe foiiour.ingrgt$ed*,o{?s.tirrSl fms.rnswersta 20Awords.Eqchqnswercories 4 morks och.l' Discuss the different nrarketing managment o,n'entabos,rs,stg,*hichone would you practiceand why.2'

#"_"howthe rnacro environmentarfactors infl,ence fashion

3. Discuss the stages in the fasl_iionlife cyc{e artd exasn,ine$rcigriificanceof pLCconcept in evcivinga rnarkeu;rssbategy.' Explainthe role of the targef rnlrket as the ftra"bui ld the marketingmix.

"-" uLo5 tire rnar*ieberattenrpGto5' Discuss the textire pyramid detairing lhe va,ns{_{ssectors *tomprises of, its respective sizes, feading piay*s a*s regionarspecial izations.

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i".i ,T!ONAL I .!Sl- i-' i-tTF'OF f ASH f hiTEe HNOLOGYFASHIC)f' lMANAGEMIt' i - i -gT JDiL'S

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FaPesNationalnstituteiFashionechdogyLe'!-. MidTermExaminationMasterfFashionfianagernent

SemesterFashion etailManagement

Tirne 2hrsL AnswernY ive f heFollowing'

ffi" AnswernY wo f the ollowing

1. DefineetailingExplainlt :igl]f:tunceinFastricrdailingZ. Expiaii,hec,ur.ientrarketrtru"i,,lJoiiJl**ashim

etail$$arketirq3, whatsstore rganization?ovr-i1 * "Eanizeastar+rironepper*lairtl4 i^fi:iilHj,tlillo,r,ng?owan'udifferenriarer or ranchisirs#iiformat?5. WtuiitFashionetailnvironnrcnt?s How oyou electourargetudienr:enarnarkdoon*'niy?

ilarts:ffi5x4=8

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1. What rehemainunctionsi iutaiii'2"Whataretheimportantsiepsinta,.nrrr,garetafrnnmket$qs'trat'= ffffitT:[tlJio,:'flmoceii:.]lllrinkd*drhre,,*ri'ririslarkdtwhnandurn ver fa ashiorretaiiuflet'

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Ir,[aio naEE st ; te o Fash on T'ecfua**ry'Department af FashionManagemessfusdfirriSubiect: Prineiplesand Practicesof Mamagem'emtSemester-1I\4!d TenrnCornmon E oa d Fl am na c n-$epfemher-3ss8Set- l

Maxirnunth{ar[es: STime:2 hours{$ F{ 4:4 fu&xn&isi}F i t l n

(a)(b )(.c)(ci)

the LrlanksForecastings the

Managements

step :f planningprocssis li:'lou'ii a-s hr.: r;ilircr oflScientiflc Mana;er**mis dis tribution of'autlioritvan Art. Scrence nc'l

,{tterxrpt n}' fcuEciu*stions {#H4=-${rq l { : ' i c {*+ iL What do you understand b-v Planning?Explain tbe wlsldtt alrr'l iuruitnl+rln' rl

Plaruing?2. \Vhat are he assun-rpticnsf i li'ior'rr ScientificStanag't'^l:',:l.tetilh*e;q'i {:.:rgriai,ri'll . N4anagers{e'born'or' l r::c1 : ' l ' {-r i t ical l l ,,c:


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WalL-lt4ac ollcxvsE,DLPstrategvParrtaloons a I-I1'Per ar t\\restsides an exampleof sllecialtl'

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flr:ut-e' lt.'"' i"'il4-ax.inrtrlr fi :i'i i: ' 6(l4 iviaximumI irrre irnit' 2hrs

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iormats to sell th e satne t1'pe of mercilal-rrjtst

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( i u e i i ' - r ' . l: 5 : ) i ' : ' r : lIlail1ecf tiresubjee-r:rashicintetail h"lailagfmeiitSubject ode:MFl" { /01/05-01 " ; 'I - -5 t ' t i i i S l q l ' " I 5 L{ - - - ; , .: \ 1 \Idaximulnm:rks:6i.}4 htaximurn 'ilne limrt:Zhrs

'* 'r i te ftte oi Fr'ise or ea-ch f rhe follol" ' i trg -qt'i tenlent:l ' l,.i X I .- - lr-)

1. \\rali-ir'Iartollou'sEDLP strateqv7. Parrtaloons a I{1'Permart-1. Westsid.es anexampie f specirl tv tc'te'

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! , . j . iL iet\ , r ic: .L, i t . r ipret i l . io l i, i isr ts ei . - " ' ' i ' .1 't r ""r ' ; i ;L ' "- - i ' i " ' l i : : : l ' : : l : l l dt i f t l r : i l t l ' ' ' 1lormats to sell the same 1'peof lne cilarLdt:;":

LOSt -e d: ;s a le p l ' iCeS e1 elCr ' , ' r - i . l ' :' ' r i : r i l :1 'Si ! : ^ l r i l l l l ' ) r i ic l i i t rg r l ' i cC l t i : l l , ' 'rctai i i : rs nci , i ta l t ie cl iar :c i ist c i )s l1 i , j . v{cDcn: id is an e-xatn1-. lef i : t isr i l l : : , : l r i l : . ] r t1- la i , ' : i ' i i : ' t t lc

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Qriiegitt::ri:t--i:l: Set:1 .'blameof r-he ubjeei:Fasiriontetail l4anagenteirlSLrb3eciode: {Fh' t i01iC5-01 " 'Semestel:st ''"-lolse lr "4Sh'{axirtuff il l i l i


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lvlaximum'l' inlc lirnit' Zhrsof the oilori ingstatrn-ict-rts:lC _\l1

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Wall-N1ar1ollor'r'sF,DLPstt'atevPantaiooi-rs a H1'PermartWestsicies an exampie f specialtv tcre

1]n1. , .5 i9 / ,D i ' ,s - , ' . : l t r - , i l ie : ion; ; :11 C' . ' ' l rPrivale labeis t i ie a' \ \ 'n. ' i a i ld urar i ie ie ' l b" ' t ' i " ;

Al 'e ia.ge i i lvei- , icr ' ' ' igu: i is ie i ' i i i i t l i i i i ' : : ' ' ' '

C onrteLs oi r ra1c i s i ic i :- a{lcL:l:ai :- "rl e'r s -i ''::.t '' :

itrierttl 'De ctrlll;- 'e1iLi'rilui ' l : ' ' i3 .;ul 'r"i ll ' i'' " r ' 'i ' -'tormats to sell t ire same t1'pe of tnerchatidistr

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[rFt"'ffNational nst i tute f Fashion echnology, atna

Masterof FashionManagementSemester-1 - End erm Exam

Subjec t : pprec ia t ionf Pat ternMak ing Durat ion : .5HoursMarks: 50

Deve lop dar t ess op Front Back) a t te rn ased n heg ivenMeasurementsndment ionheinrpor tantrark ingsMeasurements :Leng ihrc r t tHF5Across l-restA c r o s s l - o u l d e rS h o u l c i e rr o pBc..or. i iA rmhole t ra i tt jeck pen i i rgFrontNec l< roPB a c k e c k r o P

. Al l he measurementsre n inches .

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Natioqal nstituteof FashignTechno[oEv. atnaMFM - SemesterIT for Merchandising aqd MarketingMid terr4Asslgnment valuation

'f a:lre 1 rn fuour hiarks - 2i i

question Do a PowerPoint resentationor the nformation ivenbelow,Forecastingpecialt ies:The or:ecastings divided nto wo typesof specialties:Long ,irr ielbrecasting-t erplorcshepossibleir iures nd c. ; l iareirrvs and,Jirections.i l iongertime ,e.Fiveyears r more.\horl lmeforecasting Involves eriodicmonilorin;r f the ong ern.rision anC el isioirs scircurirstancesictate.h4ore hanc,ne earor less .

Forecirstingrocess:Forecastersarv n themethodsheyuse, r-rt l l are ooking or en l .nparatlrshathelp,shurrpredict he mood,behavior,andbuyinghabitsoJ he con,sumer.ecauserends ignaltheemergingneeds;.'ants, nd aspirations f theconsumer,he manufacturersnd etailers apitalize n theirPotentialor turning a profit.Steps n deveioping the forecasfstep I Identi fS'thebasic factsabout he past rends& forecasts.Sept2 Lle elnrine i r e causes f change n t i repast .Step Deiern-i inehe differencesbetn'eenpast fbrecastsand actuaibeh:r'ior.Step,4 Deiermine tire factors ikely to affuct rren.ls rr rhe luturcep 5 Appl l , forecasting ools andtechniclues.avi i rg ai terr i ic inc is.rr-resf accurrc: 'ar: . Irel iat, i ry:.Step6 Follor.v he forecast continually o detennine reasons or significantcleviations rornexpressions.Step7 i{e." ' isehe forecastnhen necessalyFleEdsc be reseal"cFredr,hiEcle'velopirugite ioreeast :

e L l tes t l ie ,au i tudes . 'a lucs Leisui 'catcl spt 'r lst Strect fasirion, as u'ell as designer ashion aniJhauic ccui'11-ra Arcir i tecture,design,paint ing, i ter:aturee \ ' lusic. i i lms, Artse Shops,cataloguese Mediae Socio- cr,rl i i- irall iangesAs pei 'Jacl isonnd Sha,'v2000)hesocicrultLiral hange ets rlecred ir:ecti5'h_vGirtbaiizatiuin,reatermediacommuriication,ealth. -echnoiogy,asicecoiog)', ressure


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Related heories:' Trickle DovrnTheory(Davis1991).B

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Trickle AcrossTheorYiricilie up or bubtrleup theotl , ... ,CoilectiveSelectron lteorl' Blunre iqo9titus rr,ruttetheorvKrpg 963J-, .;;;;*te l-eaderihipheorv.Kaiser)ftnuttoLeveiTheor:y l{ean19971Chaos4l Conrpie>lit-ylleor-i'

Fash icn scasoE is :The ternr "sectsot'." efers to a p-'ci iccl lf th:

time cluring rvhrctr l 'ashion products 3tc' >r ri

Historica*y,here ru""ir""n *,u"i"oi, 'j -rt". i 1"01i,1i' i*ar fashion eason

'Autuntrt 'r ' ';,,*#:Jl'J;;;i:ffi',*ffiH**r;::ili*,i:iHiir"* rtd.h to July' is norv.also clttO..Of.on n'ii-iterolidal'so thesun', , U s e r o c c a s i o t l - g , , c a n b e d e f i n e c i a s a s i | , i . , ' r i i . - r l } w h e n c o n s t l l i i e f s t i , . : i , c l . r p i r l l c c J r . ) i l l l i i . 1 . ) | i r l . ' .as a result of their-attirrro" no rir"r,r-i"'".ri"iii., iike.beach-wear

t' ' suil'lnrr-rttr:i arti t't"iii

N""u"u,a*cito"1xo,runrre'"'11*.:l:::*.*fiij:::::;,:.tnl,:lns toacir..)r r'

iruaitiortui detn:Ln'i, he nortn:Ll \\'o :re

* ButterflYEffectTheorY* EnurrutrinstLial S;aniring Theorr'n counter - l r..end ireoi;" 'c^'^^d'tDr g FashrcitlExcepttheabove-mentionedtheoriesthefashionforecastersrefertothctri t 'vl t.tCurves,Per-rdulurn*i"s *A Fashion'Ct'ti"u'Boom &

BustCyclc'

The changingashion etatleiSUB SEASONSEarlYSPringi r ' . , r i ngc ren l : \ ' r l e l t i r ' csI :a rr S i rn r t r i t r' i ' - 1 i i a "\Sr-tnrmerSumnierSal*

5s;15sri isr i i l l i i : ' given belon':

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TransiriorraiAuttrtnti ' iul:r '/ lugrt:rt

;;-;; - schooi (v"heraapirropria"e {ugltstSePten-iberLii:iobetAutumu i.JorrernberLrilTpreserits / -i-raclirio*a!spri*g ilccernber' D*aember iair\lrinter Sale

Fr{al"irsi,ilt be ar,,,ardea!n the Fc-ro-,erpoi*tlc*isanci heabilif' q-rihe st';cient {} pri'-"'''

matter rve!}" he i i ;;;;1id. sl iould r'!r 'e eur nameaspresentat&t' 'saffte"


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20/32

NA.' t r" IONALNSTITUTE F FAST{IONECHNOLOGYCOMMON XAMINATIONOARD

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