MFA, MBA, OMG

MFA MBA OMGBrynna Tucker

Associate Director

Center for Career and Professional Development

Pratt Institute

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MFA, MBA, OMG

IMAGINE IT’S 2004

Times were tough…

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the mfa is the new mba.

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Comparing the attributes

Creative Minds

Right Brain Functions:1. Creativity

2. Imagination

3. Intuition

4. Rhythm

5. Non-verbal

6. Color

7. Feelings

8. Visualizations

9. Tune of songs

10. Daydreaming

Business Minds

Left Brain Functions:1. Logic

2. Analysis

3. Sequencing

4. Linear

5. Language

6. Mathematics

7. Facts

8. Think in Words

9. Words of songs

10. Reasoning

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Comparing the Characteristics

Creative Acumen

• Abstraction

• Connection

• Perspective

• Curiosity

• Boldness

• Paradox

• Complexity

• Persistence

Business Acumen

• Economics

• Business Strategy

• Accounting

• Marketing

• Information Technology

• Employee Relations

• International Business

• Leadership

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Entrepreneurs.

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ENTREPRENEURSHIP

Motivation

Identities

Education

Ecosystem

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Entrepreneurship Motivation

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PASSION, PROFIT, OR PAIN?

What are they satisfying?

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SUCCESS AND FAILURE

What keeps them going?

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What do they want to build?

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Steve Blank’s 6 startup categories:

1. Lifestyle Startups

2. Small Business Startups

3. Scalable Startups

4. Buyable Startups

5. Social Startups

6. Large-Company Startups

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Entrepreneurship Identities

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HEART, SMARTS,

GUTS, AND LUCK

individual founders

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HIPSTERS, HACKERS,

AND HUSTLERS

the minimum viable team

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SUNBIRDS, ARCHITECTS,

INTEGRATORS

types of innovators

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Entrepreneurship Education

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Artist as Entrepreneur

NYFA’s Artist as Entrepreneur Boot Camp

• Goal Setting

• Creating a Business Plan

• Budgets

• Financial Management

• Strengthening Grant or Project

Applications

• Improving Writing and

Presentation Skills

• Identifying Career

Opportunities

The Profitable Artist

• Techniques for planning your career

• Innovative fundraising for artists

• Marketing and selling your work to new audiences

• Networking strategies for a digital world

• Budgeting and financial basics made clear

• Legal requirements and terminology in plain English

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The Lean Launch Pad

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The Disciplined Entrepreneur

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• Who is your

customer?

• What can you do

for your

customer?

• How does your

customer Acquire

your product?

• How do you make

money off your

product?

• How do you

design and build

your product?

• How do you scale

your business?

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Entrepreneurship Ecosystem

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The rise of Entrepreneurship

• 1975 – 100 formal majors, minors, and certificates in entrepreneurship

• 1985 – about 250 courses in entrepreneurship

• 2000s – Colleges and Universities receive major endowments for entrepreneurship education

• 2008 – More than 5,000 entrepreneurship courses with more than 400,000 students taking them and 9,000 faculty teaching them.

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Ecosystem indicators

Density

Fluidity

Connectivity

Diversity

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Key Success Factors

1. Senior leadership engagement and sponsorship

2. Strong programmatic and faculty leadership

3. Sustained commitment over a long period of time

4. Commitment of substantial financial resources

5. Commitment to continuing innovation in curriculum and programming

6. An appropriate organizational infrastructure

7. Commitment to building extended enterprise and achieving critical mass

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What we can do.

• Locate and support student clubs.• Find ways to champion what students are

doing.• Use the Socratic Method to educate• Get alumni involved.• Encourage experiential approaches

• Join the monthly discussion for CIAD/AICAD.

• Centralize information.

• Seek support – aim for a whole community

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Educating Creativity

Educating

Management

Educating

Chaos

Productive Disequilibrium*

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Attributes and Characteristics

• Persuasion

• Imagination

• Flexibility

• Resourcefulness

• Scrappiness

• Empathy

• Perseverance

• Optimism

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THANK YOUBrynna Tucker

Associate Director

Center for Career and Professional Development

Pratt Institute

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