NAME NIKHIL MARWAH

GROUP NUMBER 6 (SIX)

COMPANY NAME RED LETTER ENTERPRIZES

EMAIL ID nick.marwah@gmail.com

CONTACT NUMBER +919958316099

México

MéxicoGUSTO MEXICANO

TRAVEL TRIVIA STATS

POPULATION

•60% of the modern Mexican population is mestizo (Indian-Spanish), 30% is Indian or predominately Indian, 9% is Caucasian, and 1% is other

•The official name of México is Estados Únidos Mexicanos (United Mexican States)

NATIONAL SPORT

•Spanish conquerors brought bullfighting to Mexico, which is now the national sport of Mexico

•Plaza Mexico is the largest bullring in the world

MONUMENT

•Chichen Itza Pyramid in Mexico was named one of the new Seven Wonders of the World

NATIONAL FLAG

•A group of Chichimec's (warrior nomads) called the Aztecs settled in Mexico when they saw an eagle (representing the sun) standing on a cactus (symbol of the heart) clutching a snake (symbol of earth)—an image which is now depicted on the Mexican flag

STERYOTYPE

•Chihuahua is the world’s smallest dog and is named after Mexican state

•Mexico is located in the “Ring of Fire,” one of the earth’s most violent earthquake and volcano zones.INTERESTING

TRIVIA

MéxicoCancun• Largest underwater museum on the planet • Divers and snorkelers have the opportunity to admire more than 400 original

sculptures

San Miguel de Allende• A town for those who appreciate art, great food, great festivals, and colonial

architecture• There are many gorgeous hotels to choose from as well as small casas and large

haciendas for rent

Puerto Vallarta• The city is a cultural Mecca for art, cuisine, and music, which is why it's not

surprising so many readers claim this as their number one spot for a tropical getaway

Tulum• Tulum is most often thought of as only the archeological ruins, which have made it

famous, but it also offers endless beaches, a wildlife reserve, craft markets, restaurants, and outdoor activities

Zihuatanejo

Referred to as the perfect escape in the movie, Shawshank Redemption, the small fishing village sits about 15 minutes from the lively city of Ixtapa, making it the perfect place to unwind yet still be near all the action

FAVOURED LOCATIONS

MéxicoWhile there are current security and safety concerns, it is important that travelers get to know the “untold” story of Mexico.

There are many exciting developments happening in Mexico each and every day. Across various categories from tour operators, airlines, resorts, cruise lines and attractions, the first three months of 2011 has been proven to be a time of growth and continued prosperity.

Travelocity ranked Cancun 3 and Puerto Vallarta 8 in its top ten summer family destinations for 2011.

Mexico is a leader in sustainable tourism. The Mayakoba Resort on Mexico’s Riviera Maya was awarded with the prestigious Ulysses Award from the United Nations World Tourism Organization in 2011.

According to a June 2011, Conde Nast Traveler poll, Mexico has 19 of the top 250 spas, globally

TOURISM STATS

Ranked 10th globally in international visitor.

International Visitor Arrivals increased by 8.1%

In the first half of 2011, 10.3 million Americans visited Mexico.

This accounted for 36 percent of all international travel by United States citizens

From January through July 2011, 11,440,000 international tourists traveled to Mexico, a 3.3 percent increase .

According to SECTUR, tourism investment in Mexico for Q1 of 2011 is up 127%.

Approximately USD $1.5 billion will be spent on new hotel developments in Mexico.

México

TOURISM CAMPAIGNS

México

•Launched in 2009 to combat swine flu and drug gang bang violence.•Campaign to attract North American visitors and to tempt them with the allures of destinations beyond Cancun andAcapulco• The tagline, “Mexico: The place you thought you knew.”

• A program to increase tourism and promote the Mayan Culture Legacy in Mexico through 2012

•Until December21, 2012, when the Mayan calendar officially ends, the Mexican government will promote a variety of events in southeastern Mexico's "Mayan World”

•Campaign launched to fight safety perception

•Ad campaign modeled on the HBO series Taxicab Confessions

•The taxicab campaign is part of a broader advertising program for increasing Canadian tourism to Mexico from 600,000 visitors in 2005 to 1.5 million last year

CANDID CAMERA MUNDO MAYA 2012BELIEVE IT

México

MUNDO MAYA 2012

México

CALENDER OF EVENTS

Month Date Festival Period Place Category

January 5  Merida International Art Festival --Merida, Yucatan

19 Dyas Merida MEGA

January 31 Tlacotalpan Vive 2012 9 Days Tlacotalpan MAJOR

February 15 Carnival (Carnaval)--Nationwide 6 Days Mexico MAJOR

March 3 Night of the Witches --Catemaco, Veracruz 1 Day Veracruz MAJOR

March 16 International Motorcycle Festival--Saltillo, Coahuila.

4 Days Saltillo MAJOR

April 3 International Guitar Festival of Morelia 4 Days Morelia MAJOR

May 2Canadian Tour-Mazatlan Corona Classic -- Mazatlan, Sinaloa.

6 Days Mazatlan MEGA

May 12  Mexico Underwater -- Cozumel, 12 Days Cozumel MAJOR

May 15 Cancun International Gay Festival  Cancun HALLMARK

May 15 ROLEX/IGFA Offshore Championship 5 Days Los Cabos MEGA

July 15 International Chamber Music Festiva MAJOR

August 3Fiesta en la Playa @ Mezzanine

2 Days Tulum MAJOR

September 1 Viva México En Cancun 30 Days Cancun MAJOR

September 27 Autumn Equinox at Chichén Itzá 10 Days Cancun MEGA

October 3  International Cervantine Festival 19 Days Guanajuato MAJOR

October 5International Festival of Contemporary Dance

19 Days San Luis Potosi MEGA

November 1 Tercer Festival de Playa Larga Zihuatanejo MAJOR

Novemeber 13 Festival Gourmet International 10 Days Puerto Vallarta MAJOR

December 6Annual International Tequila Festival -- Puerto Vallarta, Jalisco

5 Days Puerto Vallarta MEGA

December 31  New Year's Eve 1 Day Mexico City MEGA

México

•http://www.visitmexico.com/

•http://www.journeymexico.com/blog/mexico-tourism-facts-statistics/

•http://facts.randomhistory.com/2008/11/25_mexico.html

•http://www.smartertravel.com/travel-advice/photos/the-10-best-places-to-go-in-mexico-as-selected-by-smartertravel-readers.html?id=4381787&frame=7

•http://www.december212012.com/articles/news/Mexico_Launches_Mayan_Tourism_Campaign_Through_2012.htm

•http://www.thestar.com/business/article/1088330--mexico-s-candid-camera-ad-campaign-aims-to-fight-safety-perception

•http://www.tnooz.com/2010/08/09/news/mexico-tourism-board-launches-ad-campaign-to-attract-north-americans/

•http://www.cancun.world-guides.com/cancun_events.html

EDINBURGH

CRITICAL ANALYSIS OF ROLE OF EVENTS

• Increase local economic activity and development

• Enhance the profile and appeal of the destination

• Demonstrate future growth & sustainability.

ECONOMIC

• Encourage external visitation• Enhance the visitor

experience• .

ATTRACTION

TRAVEL

CAMPAIGNSSTATS

TRIVIA

In the 17th century,  cure for baldness was the application of the burnt ashes of dove’s dung

In 1692, prisoners at the Tollbooth in the Canon gate, Edinburgh rioted and actually managed to take full possession of the prison; all because the food wasn’t good

Maggie Dickson was one lucky woman. She had been hung in Edinburgh’s Grass market but, somehow, came back to life because of the jolting of the cart on the rough tracks on the way to her burial. The Scottish legal system doesn’t allow someone to be tried twice for the same crime, so Dickson was home free.

In the late 17th century, Thursday became a very important day for anyone from Edinburgh who was interested in politics. News of the previous weekend’s English parliamentary business finally reached Edinburgh from London – it was delivered by a ‘fast’ horse.

The building named Morocco’s land, commemorates the story of Andrew Gray. Gray was a rogue who managed to make his fortune under the Sultan of Morocco. He returned in 1645; with his knowledge of Arabic ways he cured the Provost’s daughter of the plague, subsequently, he married the girl.

INTERESTING TRIVIA

TOURISM STATS

4m visitors a year inject £2 billion into the local economy.

45 per cent of all overseas visitors to Scotland come to Edinburgh

Tourism is Edinburgh's largest employment sector, with approximately 31,000 people working in the industry. 

Edinburgh is the principal gateway to Scotland and is the 2nd city in the UK for international tourist arrivals.

Edinburgh Castle

Edinburgh Castle has a history that dates back to around 900 BC. The Castle has been home to royal blood since the reign of David I in the 12th century and has been the site of numerous historical battles and conflicts

The War of Scottish Independence and the invasion of Oliver Cromwell in 1650

Edinburgh Dungeon

One of the city’s scariest attractions, the Edinburgh Dungeon is the place to go to learn about the gory history of Scotland’s capital.

Highlights include the cave of Sawney Bean, where visitors travel by boat deep into the heart of the murderous cannibal’s lair and face his horrifyingly bloodthirsty family in the flesh

Holyrood

The Palace of Holyroodhouse , the official residence of the monarch in Scotland. At he end of the Royal Mile ,Holyrood was once in the separate burgh  of Canongat before the expansion of Edinburgh in 1856

Saint Giles Cathedral

St Giles' Cathedral, more properly termed the High Kirk of Edinburgh, is the principal place of worship of the Church of Scotland in Edinburgh

The church has been one of Edinburgh's religious focal points for approximately 900 years

Calton Hill

Calton Hill is a hill in central Edinburgh, Scotland just to the east of the New Town and is included in the city's UNESCO World Heritage Site, the hill also includes several iconic monuments and buildings: the National Monument, Nelson's Monument

FAVOURED LOCATIONS

TOURISM CAMPAIGNS

•Wrap up warm and take a spin on the city's big wheel and enjoy panoramic vistas right across Scotland's Capital, just one of the many unmissable experiences at Edinburgh's Christmas.•Edinburgh Sparkles with Christmas fun and festivities day and night - Princes Street, the West End and the Mound play host to delicious food and awesome shopping experience

•Campaign: Promoting Scottish Style to London Fashionistas•Client: Visit Scotland•PR team: In-house; Genuine PR, Premier PR•Timescale: January – March 2008•Budget: £140,000•ResultMore than 80 journalists and 30 celebrities attended the party and almost 19,000 people visited the microsite.A study showed the campaign generated £862,416 in tourism revenue.

Surprising ways to see Scotland• Alba Ballooning offers hot air balloon flights over some of Scotland's most scenic regions from Edinburgh & the Lothians to PerthshireDramatic scenery at Floors Castle• Enjoy the stunning architecture of Floors Castle, a truly magnificent building set in an expanse of beautiful grounds

EDINBURGH SPARKLES

VISIT SCOTLANDCREATIVE SCOTLAND

EVENT CALENDER

Month Date Festival Period Place Category

March 23  Sport Relief Mile, Edinburgh 1 Day Holyrood Major

April 30 Beltane Fire Festival 1 Day Calton Hill Major

May 20 Boys' Brigade Guard of Honour 1 DayEdinburgh Castle

Major

June 4 Queen's Diamond Jubilee Beacon 1 Days Calton Hill Hallmark

June 13 Olympic Torch Relay 2 Days City Wide Mega

June 17 Race For Life 1 Day Holyrood Major

June 20 EDINBURGH INTERNATIONAL FILM FESTIVAL

11 Days City Wide Mega

June 24 Challenge Scotland 1 Day Holyrood Major

July 5Pipers Parade to Celebrate Prince William's Investiture to The Order of the Thistle

1 Day Holyrood Major

July 7 Slut Walk 1 Days Holyrood Major

July 22 Edinburgh Festival Carnival 1 DayPrinces Street Gardens West

Mega

August 2 EDINBURGH ART FESTIVAL 31 Days City Wide Mega

December 25 EDINBURGH SPARKLES 5 Days City Wide Mega

WEB LINKKS

•http://www.edinburghsparkles.com/•http://www.genuinepr.com/case-studies/visitscotland-tourism-campaign/•http://eventsedinburgh.org.uk/planners_event_calendar.html•http://scotland.knoji.com/10-morsels-of-trivia-about-edinburgh-scotland/•http://www.edinburghfestivals.co.uk/festivals

THANK YOU

http://www.geographia.com/mexico/mexicohistory.htmhttp://gomexico.about.com/od/planningandinformation/ss/weather.htmhttp://en.wikipedia.org/wiki/Culture_of_Mexicohttp://www.whatscheaper.com/merida_mexico.phphttp://mexicolesstraveled.com/festofarts.htmhttp://www.virtualtourist.com/travel/North_America/Mexico/Estado_de_Veracruz_Llave/Tlacotalpan-923575/Things_To_Do-Tlacotalpan-TG-C-1.htmlhttp://www.cancun.world-guides.com/cancun_events.htmlhttp://www.banderasnews.com/entertainment/calendar.htmhttp://festival.london2012.com/about/partners/edinburgh-s-festivals.php