mex: sandy fershee - location data forms an integral part of user experience - 19th/20th may 2009
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MEX Manifesto # 8Location forms an integral part of userexperience
Sandy FersheeFounding Partner, Frank FirstMay 20, 2009
47 Broadway, 2nd Floor New York, NY 10013 +1 212 537 [email protected]
Envisioning New Ways to Harness Location AwareServices: Location and the Collective Experience
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Turn by turn directions Finding the nearest places Locating people Location based advertising Shopping and commerce Geo-tagging Geo-gaming
Loca tion , Lo ca ti on, Lo ca ti onLocation services have arrived
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(2000) (2000) (2001) (2005) (2005)
Evol uti on of L oc ati on Base d Serv ices
(2008+)
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Loca t ion and Mo bil e Soc ia l Ne tw or ksPeople and places nearby
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All in a day Average of 1.9 million tweets
20 million people update Facebook at least once a day
Average of 920,000 Flickr upload
Soc ial Ne tw or ksData, data, data
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Da ta Visu al izati onMaking sense of data
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Mobile + Location + Social Networking Data +Visua l izat io n
Picture10
Dave is stuck in traffic again.
Stuck in traffi
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Examples
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The Curi ou stwistori.com
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The Curi ou swefeelfine.org
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The Curi ou sMapping the worlds photos
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The Enthu si astGeocaching
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The Concerned Cit izensickcity.org
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The Concerned Cit izen Transportation issues
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The Tre ndi esMapping the buzz
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The Tre ndi esomgicu.com participatory celebrity gossip
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Mobile ExperienceOpportunities
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Pro vi de wa ys in whi ch one co uld ga in a d eep erund ers tand ing o f t he p la ce s urroundi ng t hem
What type of ambient interaction could givehints/indications of the mood around you?
How does your relationship with a place as tourist,resident, business traveler, voyeur - influence what
youd want to uncover and how youd use asystem/service?
Mob ile Exper ience Oppor tu ni ti esFor the Curious
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Envi sion sy stems that influ ence beha viorand change p ub lic p oli cy
Crowdsourcing to track, publish andview Distances walked/biked/driven Energy usage Plastic bag usage
Homelessness SUVs vs. hybrids Bicycles Whats for dinner Real time bus tracking
Mob i le Exper ience Oppor tu ni ti esFor the Concerned Citizen
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Su ppo rt pe ople s ho bbi es a nd i nteres ts and create o pportuni ties
for spon ta neous co nn ection
Bird watching/tracking Sports Trainspotting
Mob ile Exper ience Oppor tu ni ti esFor the Enthusiast
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Genera te o pp ortu nitie s to di sco ver, partici pa te and
create buzzIs there a more effective way to create a rating system that ismore meaningful to users through location, activity and source?
Can alerts be provided when a critical mass of trusted sourceshave been to a specific venue?
Can we provide access to geo-tagged media through locationand network(s)?
Mob ile Exper ience Oppor tu ni ti esFor the Trendies
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Leverage existing socialnetworks Tap into extended networks
Mob i le Exper ience Cons idera ti on s
Provide always on awareness for sensing andpublishing Striking a balance what, when and where
Ensure information is timely Support privacy and security
Envision new ways to navigate your life andyour device
Wh ere to fo cus ? W ha t a re th e ch allen ge s?
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Questions?
What does the future of a location aware worldlook like?
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MEX 2009 Manifesto #8Frank First
Fra nk Firstwww.frankfirst.com
Sandy [email protected]
Thank you!