metromart
DESCRIPTION
MetroMart City MagazineTRANSCRIPT
![Page 1: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/1.jpg)
![Page 2: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/2.jpg)
![Page 3: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/3.jpg)
![Page 4: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/4.jpg)
![Page 5: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/5.jpg)
![Page 6: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/6.jpg)
![Page 7: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/7.jpg)
![Page 8: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/8.jpg)
![Page 9: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/9.jpg)
![Page 10: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/10.jpg)
There were times when the dawn of
Atham rises, children at every home
used to rush out to gather flowers
to arrange unique and distinct ‘Ona-
pookalam’ at their house. Things have
changed now. By the advent of shop-
ping centers and commercialization
we can now grab whatever we desire
within a few seconds. Everything you
dream to make this Onam a memorable
and exotic one is available in the city.
All you have to do is to prepare your list
and get ready for shopping.
To enjoy the fragrance of Onam along
Ananthapuri all set to welcome Onam
Onam 2012: Trivandrum bursts into bloom with special festivities for Keralites
The city offers a variety of Onam shopping opportunities for Malayalees around the globe who are eagerly waiting to welcome King Mahabali.
10TH I RUVANANTHAPURAM mart September 2012
Anagha P
COVE
R ST
ORY
![Page 11: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/11.jpg)
with contemporary lifestyle accessories
you have outlets like Style Plus. City’s
favorite lifestyle store is ready with an
impressive array of offers and assured
gifts to woo Onam shoppers.
“For our Onam customers we have
planned an exclusive offer- the
‘Orayiram’ offer. Those who purchase
products worth 1000 rupees or above
will win lucky coupons of Rs.1000 and
stand a chance to shop for another 1000
rupees. Style Plus will also conduct a
lucky draw and 10 lucky winners will
be randomly selected every day,” said
Shyam, Manager, Style Plus.
Apart from this offer, Trivandrum’s
favorite lifestyle store also offers
dial-a-gift service which enables the
customers to dial the dedicated number
9747000090 to choose a gift and have it
delivered wherever required.
The energetic ‘Malayalee Mangas’
can now bring out the divas in them
by choosing exclusive ethnic designer
wears from boutiques like Czarina and
Fabindia.
“We have introduced elite collections
of Salwar Kameez materials, sarees,
kurthas and other dress materials
especially in Chanderi and Maheshwari
materials. This time we have given
more importance for the traditional
TH I RUVANANTHAPURAM mart September 2012 11
To enjoy the fragrance of Onam along with contemporary lifestyle accessories you have outlets like Style Plus. City’s favorite lifestyle store is ready with an impressive array of offers and assured gifts to woo Onam shoppers.
![Page 12: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/12.jpg)
craft designs of Madhyapradesh,” said
Manager, Fabindia.
At Czarina Onam fest 2012, one can find
exclusive designer collections of Kerala
sarees. The collection has hand-embroi-
dered saris, appliqué-worked saris and
block-printed saris.
When mothers are busy purchasing
groceries to prepare delicious ‘Onam
Sadhya’, the youngsters are in a relaxing
mood as there are a lot of restaurants
in the city which offers ‘Onam Sadhya
Packages’.
Hotel Classic Avenue would serve Onam
lunch and dinner at the hotel’s rooftop
restaurant, Sizzle n’ Grill, from August
22 to 30. Hotel Chaitram is organizing an
annual payasam mela with 15 varieties
of payasam . On ‘Thiruvonam’ they will
also serve a tasty Onam sadya with 30
dishes including pal payasam, pal ada
and ada prathaman. There will be special
Onam counters opened at Hotel Uday
Samudra till August 23 which would
serve two special Kerala dishes, desserts
and varieties of payasam.
What more? The Kerala Tourism Develop-
ment Corporation is also organizing a
week long food festival at Suryakanthi.
Here the Onam revellers can have tasty
Wayanadan delicacies, Ramasserry idlies,
Thalasserry biriyani. Many leading hotels
in the capital city will also join the cel-
ebrations by opening counters offering
special food items such as Kuttanadan,
Chettinadan and Punjabi preparations,
in addition to a wide range of payasam
12TH I RUVANANTHAPURAM mart September 2012
![Page 13: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/13.jpg)
preparations.
“We will also join the Food fiesta at
Suryakanthi by setting up a counter
named ‘Thattu ruchi’ where we will in-
troduce traditional kerala cuisines to the
visitors. Our ‘Payasam festival’ which
has already begun at Biverah would
give options of five different varieties
‘Payasam’ to our customers,” said Ram,
Manager, Hotel Biverah.
For those who love to buy irreplaceable
exquisite Indian furniture can now walk
into the leading furniture shop in the
city, Indroyal Furniture. This exclusive
furniture showroom offers forty percent
discount for all kinds of furniture used
in living rooms, bed rooms, kitchen and
offices. This is one of the best outlet
where you can find contemporary In-
dian furniture in affordable price.
Those who visit the city during these ten
days should not miss the ‘light show‘,
or “Light kaanal”. It is as interesting as
it sounds. The trees on the walk ways
will be illuminated to beautify the royal
avenues of the city and the traffic will be
diverted off from LMS to Vellayambalam
to make way for the people to walk and
enjoy the beauty.
Even though Onam is the festival of
Kerala, it is very special for Trivandrum
as the whole city is in festive mood. So
readers don’t miss to enjoy these fabu-
lous Onam wonders which you would
only find in our capital city!
TH I RUVANANTHAPURAM mart September 2012 13
“We will also join the Food fiesta at Sooryakanthi by setting up a counter named ‘Thattu ruchi’ where we will introduce traditional kerala cuisines to the visitors. Our ‘Payasam festival’ which has al-ready begun at Biverah would give options of five different varieties ‘Payasam’ to our customers,” said Ram, Manager, Hotel Biverah.
![Page 14: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/14.jpg)
Elaborate preparations are made for this
grand carnival beyond the barricades
of caste and creed. The festival is in
reminiscence of King Mahabali’s golden
rule. During the eve of Onam streaks
of festivity and fun can be witnessed
everywhere in Kerala.
Kerala’s traditional values have been
eroded by the onslaught of time. Onam
has now turned into a commercial
fiesta. It has lost its simplicity, beauty
and traditional flavor. Unfortunately
extravagance has become a mark of
one’s individuality. Onam, the very name
itself calls for shopping where people
buy some of the latest home appliances
to grab a few eyeballs. As the Onam
bandwagon begins to roll, businessmen
Pooja Jayan
Onam is the season in which Keralites around the world are struck by a strong spell of nostalgia. We celebrate onam with great pomp and splendour for ten days.
14TH I RUVANANTHAPURAM mart September 2012
The era of instant Onam
COVE
R FE
ATU
RE
![Page 15: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/15.jpg)
in every nook and cranny of Kerala are
in high spirits. Discount sales, exhibi-
tions and fairs are organized to entice
customers. Keralites have indeed lost
the essence of virtues associated with
this festival. In the good old days we
made ‘athapookalam’ with native flow-
ers but all of them has vanished due to
excessive land usage. Now we purchase
flowers from Tamil Nadu. Kerala has
truly become a dependent state.
Some people prefer to have onam
meals from sumptuous star hotels
whereas some prefer ‘instant meals’.
One no longer has to search for banana
leaves because artificial banana leaves
are readily available. The get together of
family members in the ‘tharavadu’ was
a unique feature of onam, that spirit of
family get-together is now fading out.
Family vacation or an overseas sojourn
is preferred now. Liquor, no doubt is,
a star today. As usual the Kerala State
Beverages Corporation would be mak-
ing whopping revenue from liquor sales,
as the demand for the season is mas-
sive. Being an auspicious period there
would be a forced purchase of jewellery
despite the skyrocketing price of gold.
The pristine glory of onam has com-
pletely faded out. Children now cel-
ebrate onam sitting in front of the ‘idiot
box’ without feeling the spirit of onam
games and traditional values. When the
youngsters, the budding blooms of the
nation, lose interest in Onam it raises
eyebrows about the future of the color-
ful celebration itself…..
TH I RUVANANTHAPURAM mart September 2012 15
![Page 16: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/16.jpg)
As you walk down the road, workplace or
even jostle each other in crowd, don’t you
want to be the attention grabber? If yes,
you can simply synergize different clothing
and jewellery from Naaz lifestyle shoppy
and have a brand new look. Naaz has carved
a niche for itself in the town and now it
has become a buzz word when it comes to
fashion and style.
From footwear to something like accesso-
ries is really important when you are going
to look for a particular style. Naaz has in its
bouquet all kinds of utilities for the com-
mon public, starting from branded outfits
and accessories for men, women, kids and
teens to cosmetics, gift and crockery items,
Looking for the cutest trendy clothes in town? Then hunt down the latest in fashion domain at ‘Naaz’. In Trivandrum ‘Naaz’ costumes is a keyword to the champions look, it makes you stand apart from the crowd.
The trendsetter: Naaz
16TH I RUVANANTHAPURAM mart September 2012
SHO
PPIN
G
![Page 17: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/17.jpg)
gaming zone and even a food court.
Trendy dresses that give a new touch
of style keeping in sync with intrinsic
fashion is what people seek now. Naaz
has an array of collection from dif-
ferent parts of the world like Korea,
China, Thailand and even from various
states of India. Every piece of clothing
is unique here and not easily available in
town .This lifestyle shoppy has exquisite
crockery collections as well as perfumes
from international biggies.
NAAZ was launched in 1995, with exclu-
sive collections of trendy clothes and
fashion accessories. They have a brand
of fashion wear called GOOSE, which
instantly became a frenzy among the
fashionistas.
Under the stewardship of Nazar, Naaz
has grown from a small showroom to
the 9-storey lifestyle center. “Our motto
is to win customers, not sales,” says
Nazar.
Naaz costumes are sure to elicit the
‘wow’ factor from people in a crowd.
Your attire is most often considered a
reflection of your personality, it makes
a statement about both how you feel
about yourself. Currently, every little
thing that someone wears is judged
with a fine eye, so choose out for the
best from Naaz and make your own
style statement.
NaazPulimoodu
o471 2333725
martTH I RUVANANTHAPURAMSeptember 2012 17
![Page 18: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/18.jpg)
The Archaeological Survey of India has
designated Bekal Fort as a protected
monument. The fort has a water-tank
with its flight of steps, a tunnel, maga-
zine for keeping ammunition, and an ob-
servation tower for an ample view out
to sea and to towns in the vicinity. There
are different versions as to when and
by whom the fort was constructed. The
fort served as an important military sta-
tion during Tipu Sultan’s military expedi-
tion to Malabar. There is a Mukhyaprana
Temple and an ancient Muslim Mosque
nearby. A splendid 10-km stretch of net-
worked waterways makes Bekal ideal
Know BekalBekal by 2015 – An International Beach Tourist Destination
Bekal with its magnificent sea-facing Fort, stunning backwaters, beauti-ful beach and rich cultural heritage is aiming to take the centre stage of God’s Own Country’s tourism map.
V Viswanath
18TH I RUVANANTHAPURAM mart September 2012
TRA
VEL
![Page 19: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/19.jpg)
for boating and backwater tourism. The
State Highway-10 passes through Bekal.
Bekal has a railway station at Pallikere.
Nearest airport is Mangalore at 60 km.
The flagship ‘Know Bekal’ promotional
campaign was inaugurated by Chief
Minister Sri. Oommen Chandy on May
10. Tourism Minister Sri. A P Anil Kumar
stated that the target is to almost
double the inflow of tourists to Bekal
by 2015.
Bekal Resorts Development Corporation
Ltd (BRDC) is setting up comprehensive
tourism infrastructure with focus on
environment-friendly and ecologically
viable development methods. As per
the Kerala Government’s tourism policy,
it is ensured that the development
projects maximize benefits to the local
communities.
The ‘Know Bekal’ campaign showcases
the rapid transformation in and around
Bekal, which includes improvement
in transport infrastructure, revamp of
beach amenities and backwater tour
facilities, construction of luxury resorts
and introduction of new adventure,
cultural and eco-tourism activities.
Major projects the corporation has
completed include a 7.4 MLD water sup-
ply scheme, beautification of the public
beach at Pallikere, a houseboat centre
TH I RUVANANTHAPURAM mart September 2012 19
![Page 20: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/20.jpg)
at Kottapuram and an amenity centre at
Edayilakadu. Two 5-star luxury resorts
are commissioned and another four
would be completed by the end of 2012.
Upcoming projects include an airstrip
at Periya village, a cultural centre, BRDC
incubation centre, sea plane services, in-
formation kiosks at major destinations,
Sauhrida Health Project, and Bio Organic
Farm Tourism.
Bekal tourism projects would be carried
out in Public-Private Partnership mode.
For marketing Bekal as a planned tour-
ism destination as well as coordinate
developments at all stages, investors
and promoters would be supported and
assisted by BRDC.
Explore the beaches, backwaters, and
archaeological monuments, experience
the estuaries and groves, enjoy the
houseboat cruise and cultural activities,
visit pilgrim spots – there is a lot one can
do in Bekal.MaheshManaging Director, BRDC20
TH I RUVANANTHAPURAM mart September 2012
![Page 21: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/21.jpg)
![Page 22: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/22.jpg)
Children are like flowers and they too
need to be cultivated, watered and
cared for, keeping this in mind Nest
aims to create a strong foundation for
children for their all-round development
in the later phase.
They work towards exploring the innate
potential of each child believing each
child to be unique. They prefer to call
the child a ‘nestling’ as the child is so
sensitive and fragile when they are away
from the nest of their comfort and out
from the wings of their parental care.
Home Away From HomeSmell of fresh crayons and new notes is in the air…. ‘Nest’ a delightful Crèche and Kindergarten has come up in Trivandrum to ease your wor-ries about your children while at workplace. Nest assures you to care your kids as if they are at home with their parents. It is indeed a one stop centre for early childhood education.
22TH I RUVANANTHAPURAM mart September 2012
KID
S
![Page 23: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/23.jpg)
![Page 24: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/24.jpg)
This nest promises to give safe shelter
for each nestling left with them with an
individual care which will never let them
feel as they are kept away from their
parents.
Planned to perfection keeping the
needs of these young learners in mind,
this building has various areas allocated
for play, activity, creativity and learning.
The recreational and pleasure learning
techniques in this institution are care-
fully fabricated with all the present day
Montessori and Kindergarten methods.
The brain development and learning
tools like Rattles, Push and pull toys,
Stackers, Abacus, MO Education aids
etc are selectively handpicked from
NestlingMedical College0471 3226141
24TH I RUVANANTHAPURAM mart September 2012
Maya Organics, right from their source
in Chennapattanam in Karnataka. Splash
pool, Puppet theater, Sand play, Kids
Library, Kinder music and yoga for kids
are offered by the institution.
A Post Graduate from Kerala University
Mrs. Kavitha Pradeep is the director of
nest, whose long time ambition was to
build a safe and fun-filled learning space
for kids where they can get the parent
like care and love. Mr. Murugaprasad,
principal to Younis Institute of Technol-
ogy, Kollam serves as an advisor, well
wisher and strategy planner to the
institution.
Nest intends to instill the joy of learning
to the little buds which would set the
tone for the rest of their lives. Nest is
not just a childcare centre; but a place
to nurture your child to be a champion
of the future…
![Page 25: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/25.jpg)
We at The Leela Kovalam Beach present
the Royal Travancore menu with spe-
cialties from the Travancore region of
Kerala.
While reminders of royalty, like the Thali
Plate, Kindi and the urli in the centre of
your table, The Gun powder tossed idly,
Nei meen pollichathu to Ada pradaman
will invigorate your senses, a tradition
well preserved for our Maharaja and
Maharani guests.
The entire experience is perfectly com-
plemented by the traditionally dressed
servers to the finest choice of authenti-
cally prepared Royal Travancore cuisine.
Reservation procedure:
Reservations are requested 24 hours in
advance- Contact Café or Club Manager.
Royal Travancore Dinner
Chef Vijayan ParakkalTH I RUVANANTHAPURAM mart September 2012 25
DIN
ING
The LeelaKovalam
0471 3051234
![Page 26: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/26.jpg)
The eco friendly green constructions
that are carried out on prime plots of
land feature the latest technical specifi-
cations and meet building regulations.
PJ Homes have a very client-oriented
approach. Throughout the process
– from pre-construction to close-out
– the client’s point of view formulates
the decision making. Educational institu-
tions, business centres, transportation
and entertainment facilities are all easily
accessible from their projects. Their top
PJ Homes‘On-time’ & ‘in-budget’ construction
P J Homes – the property developers, aim to establish themselves as de-velopers and builders of high-quality affordable homes and villas.
HO
USI
NG
V Viswanath
26TH I RUVANANTHAPURAM mart September 2012
![Page 27: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/27.jpg)
priority is always the client’s needs and
aspirations. ‘On-time’ and ‘in-budget’
construction is carried out as per the
client’s specifications.
The first two projects of PJ Homes,
Rajasree Domiciles (20 villas) at Chenko-
ttukonam and Sanskriti (16 villas) at
Gandhipuram near Sreekariyam had
achieved overwhelming success.
The latest – Garden View – is a nature
friendly project with a wonderful
blend of serenity, luxury and greenery.
Located at Kattaikonam, it is midway to
Technopark and Technocity, and has ex-
cellent connectivity to National Highway,
MC Road, as well as Central Trivandrum.
The Garden View is coming up with well-
architectured 39 villas. Ideal, convenient
and aesthetic space utilization coupled
with leisure facilities like swimming
pools, play grounds, gyms, health clubs,
and gardens are provided by PJ Homes.
Amenities include Kids’ pool, Club house,
jogging track, Table Tennis and indoor
TH I RUVANANTHAPURAM mart September 2012 27
![Page 28: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/28.jpg)
Badminton courts, Basket Ball Post,
Avenue tree planting, Landscaping, in-
dividual well, video intercom, Barbeque
corner, guest parking, and 24-hour
security.
Experienced and competent profession-
al team of property experts, architects
and civil engineers helps PJ Homes
maintain comprehensive construction
and management expertise, innovative
problem solving, continuous com-
munication, advance scheduling, and
a safety-first attitude. Quality archi-
tectural craftsmanship, engineering,
integrity, and honesty – these attributes
that PJ Homes have, assist them in
achieving the goal to provide a creative,
disciplined and equitable approach to
custom building for their client and
associates.
P J HomesVanchiyoor
0471 [email protected]
28TH I RUVANANTHAPURAM mart September 2012
![Page 29: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/29.jpg)
![Page 30: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/30.jpg)
Every imaginable piece of clothing
required for a woman to look her best
is available at ‘Cactus’, in fact this store
has the charm to transform you into a
diva.
Cactus products include unstitched
salwar suits, sarees, boutique fabrics,
dupattas, bottoms, bottom dupattas,
leggings & kurti’s. In silks, tussers, jutes,
linens, karachi, maheswari, chanderi,
kashmiri, brocades, kota’s, supernet &
cotton exclusives.
After its long-run over a decade, Cactus
is the most sought after ethnic wear
brand for the trendsetting Keralite
Be in style with CactusHey lovely ladies, why do you want to compromise with your clothing? Get the best for you at ‘Cactus’. After taking over the heart of Kottayam and Cochin, ‘Cactus’ fabric hut has spread its wings to Trivandrum to entice the ladies over here.
30TH I RUVANANTHAPURAM mart September 2012
LIFE
STY
LE
![Page 31: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/31.jpg)
![Page 32: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/32.jpg)
woman. Cactus started in the year 2000
at Kottayam as an exclusive unstitched
salwar suits store.
Later on Cactus started a party wear
section for unstitched salwar suits in the
year 2001 which was also the first of its
kind in Kerala.
Earlier there was no organized form of
retailing in exclusive unstitched salwar
suits of boutique taste in Kerala Cactus
started bringing all the latest designs
in Bombay, Delhi, Jaipur and all other
manufacturing centres to their stores,
thereby establishing themselves as a
trendsetter in the industry.
Adding another golden feather to its
cap Cactus launched its first in-house
brand “FQ” designer readymade kurti’s
with trendy & stylish designs keeping in
mind the contemporary Indian women
in the year 2010. Cactus is now the
largest women’s ethnic wear group in
Kerala in the premium segment with
retail presence in Kottayam, Cochin &
Trivandrum.
Whatever may be your choice, a simple
look or a glossy one, you have
variety of stocks to pick out
at Cactus. So why wait? Flaunt
the exquisite collections from
Cactus and stay noticed…
CactusPulimoodu Jn
0471 2332336
32TH I RUVANANTHAPURAM
![Page 33: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/33.jpg)
The ‘SIDCO fest’ organised by Kerala
Small Industries Development Corpora-
tion Limited (SIDCO) at Kanakakkunnu
from August 10-18 garnered huge crowds
because of its uniqueness. A vast variety
of items were on display at the stalls, in-
cluding furniture, fashion dress materials
and jewellery, natural products like hon-
ey, Ayurveda products, leather goods,
fancy items and handicrafts, machinery
and a lot more. In connection with the
SIDCO Fest ends in triumphexhibition-cum-sale, SIDCO Kids Zone
was also organised at the Nishagandhi
Open Air Auditorium.
The winners of the lucky draw took
home prizes like fridge, mobile phones
and much more. The fest was indeed a
platform for manufacturers to meet a
large number of customers to market
the products directly without recourse
to high cost of advertisement
33September 2012martTH I RUVANANTHAPURAM
![Page 34: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/34.jpg)
‘Emerging Kerala’ – a three-day global
connect opportunity for business lead-
ers, investors and policymakers which
offers a platform for two-way discus-
sions and bilateral trade – will be organ-
ized in the commercial hub of Kochi in
September. This is one of the biggest
investment branding exercises the state
has ever undertaken.
In the run-up to this mega event, the
state government has lined up a series
of interactive sessions, domestic and
international road- shows, business
meets and conclaves to showcase the
state’s investment potential and busi-
ness-friendly policies.
“Emerging Kerala” campaignto woo business, trade tycoonsKerala is all set to kick-start a massive campaign to position itself as one of the most favourite business destinations in India and become a global hub of economic activity, with the goal of achieving an all-inclusive, rapid and sustainable growth.
34TH I RUVANANTHAPURAM mart September 2012
TRA
DE
MA
RT
![Page 35: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/35.jpg)
As an investment destination, Kerala has
plenty to offer. It ranks among the best
in India in nearly all social and economic
indicators. The state has the highest
literacy rate in India, a human resource
development index on par with that
of developed nations, and the high-
est density of science and technology
personnel.
Highly skilled manpower, top-class in-
frastructure and excellent domestic and
international transport connectivity add
to the advantage.
There is no dearth of investment op-
portunities either, with a series of mega
infrastructure projects in the pipeline,
including a High Speed Rail Corridor con-
necting north and south Kerala, Kochi
Metro Rail, Thiruvananthapuram Mono
Rail and Kannur international airport.
‘Emerging Kerala’ is being organised in
partnership with the Confederation of
Indian Industry (CII) and the National
Association of Software & Services
Companies (NASSCOM). The Kerala
State Industrial Development Corpora-
tion (KSIDC) is the nodal agency for the
summit.
“The goal of this branding exercise is
to catalyse growth through enabling
policies and to facilitate an environment
for investment. We need to highlight
TH I RUVANANTHAPURAM mart September 2012 35
![Page 36: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/36.jpg)
the fact that Kerala is a very lucrative,
investor-friendly destination,” said KSIDC
Managing Director Alkesh Sharma.
‘Emerging Kerala’ is intended as a bien-
nial event and this year the emphasis
will be on a review of the Kerala’s hugely
successful social model to see if it can be
adapted to achieve sustainable economic
growth.
Top on the priority list for the govern-
ment is easing regulatory procedures
for investors. The state’s Single Win-
dow Clearance system for speeding up
approval of industrial projects is going
online and growth-inhibiting legislations
getting amended.
Over two dozen sectors will be show-
cased at the ‘Emerging Kerala’ summit,
and among the core ones are IT and IT
enabled services, tourism and medical
tourism, food and agro processing,
ports, shipbuilding and logistics, educa-
tion and infrastructure development.
In keeping with the premise of sustain-
able economic growth, there is consid-
erable focus on environment-friendly
industries and enterprises such as green
energy and water technologies.
Various state departments, public sector
units and agencies have drafted project
profiles for presenting to potential
investors.
The government is also keen to high-
light its pro-active forward-looking
policies on Industry and Commerce;
Information and Communication Tech-
nology (ICT); Tourism; and Labour.
But ‘Emerging Kerala’ is expected to be
much more than a display window for
the state’s multiple attractions.
“The Government of Kerala is giving top
priority to this global summit. We view
this as an opportunity to show-case Kerala
‘God’s Own Country’ – to the whole world.
We expect many Heads of Governments,
foreign dignitaries, business leaders, CEOs,
visionaries and thought leaders to par-
ticipate in this event. Kerala has already
achieved commendable progress in human
development. We hope to use this event to
launch us on a path of faster and sustain-
able growth.”
Oommen ChandyChief MinisterGovernment of Kerala
36TH I RUVANANTHAPURAM mart September 2012
![Page 37: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/37.jpg)
![Page 38: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/38.jpg)
SARAS is an umbrella brand under which
the rural marvels are available to the
common people. The fair is organised
by the Ministry of Rural Development,
State Rural Development Department
and the Thiruvananthapuram District
Panchayat. SARAS aims at raising gen-
eral public awareness of rural capacities
and promoting their business initiatives.
The fest is being held at Manjalikku-
lam ground, displaying handicrafts,
handloom products, embroidery works,
jewellery, leather products, spices, wide
variety of ethnic food products, sarees,
Churidar materials, artwork, woollen
Go for the ‘original’ at SARAS mela
Pooja Jayan
Can we go back to our original rural economy in order to have the qual-ity products? If this question is disturbing you, here’s a chance to explore our rural India, SARAS (Sales of Articles of Rural Artisans), the national arts and crafts fair has hit the city.
38TH I RUVANANTHAPURAM mart September 2012
SHO
PPIN
G
![Page 39: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/39.jpg)
carpets, sofas and cushions, wood work
and carvings. The products reflect the
skill, traditional knowledge, and hard
work of the rural population.
If you want to flaunt yourselves with
rural elegance there are fabrics mapping
chanderi, mangalagiri, pochampally, tus-
sar, kalamkari and much more. Packets
TH I RUVANANTHAPURAM mart September 2012 39
![Page 40: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/40.jpg)
of powdered spices as well as raw
pieces of turmeric, dry red chillies and
bottles of grapevine, honey and sauces
prepared by people from villages are
also available.
To satisfy one’s gastronomical de-
light there are various stalls offering
homemade sweets and snacks. If you
are in search of decorative items, there
are plenty of items that will grace your
rooms. The bows and arrows from Ra-
jasthan made out of bamboo and other
wood has pulled in many people. You
can even have your sketch drawn at the
fest by rural artists.
In the semi-domed pavilion you have
products from 19 states of India. The
participation of 14 districts of Kerala
representing home-grown products is
ensured in the fest. This
trade fair not only gives
the rural populace an
opportunity to sell their
products to customers,
but also helps them
to establish business
connections and gain
new customers for their
future work.
Rare and unique traditional rural
products made by self-help groups and
individuals from across the State will
make your jaws drop; especially when
it comes to the price. The products are
made available directly from the manu-
facturers, so you will get your products
at mind boggling rates.
There are lucky draw coupons for the
customers who spend more than Rs.
1000. Each day’s winners get gifts worth
Rs. 1000, Rs. 500 and Rs. 300. The fest is
till August 27.
Be sure that you don’t miss this great
opportunity to browse through such a
vast variety of products from all over
India!!!
Shop @ Chinda
`
New
in th
e M
arke
t
`
40TH I RUVANANTHAPURAM mart September 2012
5300195Only
Only
![Page 41: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/41.jpg)
![Page 42: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/42.jpg)
Hoteliers of the two green paradises in
the world- Sri Lanka and Kerala which
would be among the best tourist des-
tination in the future, joined together
on an enchanting evening at the Uday
Samudra leisure beach hotel located at
the famed beaches of Kerala.
M R Narayanan, Managing Director,
Poovar Island Resort welcomed the
guests saying “People of Kerala and Sri
Lanka have not yet found the similarity
between Our God’s Own Country and Sri
Lanka. Is’nt seeing is believing? Now you
are here. I am sure that you will realize
what I said is exactly what it is.”
Eksath Wijeratne, General Manager of
Eden Resort & Spa, his Sri Lankan coun-
terpart, responded saying,” we are very
World’s Two Amazing Tourist’s Spots Get Together- Keralites and Sri Lankans
The State Kerala Hotelier’s Forum organised a four-day vacation for their Sri Lankan counterparts. The forum offered a welcome party for the 13 hotelier’s and their families at UDS, Kovalam
42TH I RUVANANTHAPURAM mart September 2012
CITY
SCA
N
SKHF Members with BBHA Members (Sri Lanka)
![Page 43: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/43.jpg)
happy. It is much more than what we
expected. I am eagerly waiting for the
next four days. It is gonna be fantastic.
Houseboats are something which have
always attracted us. This visit would
help us to improve our business for
sure.”
‘We can achieve great heights if we go
hand in hand. So it is our great pleasure
to be with our neighbors. We are glad
to offer you all the magnificent things
which we have in our green land,” said
Sanjeev Pereira.
Manoj Mathew, GM of Taj Vivanta in
Sri Lanka expressed his happiness in
being with Keralites. “The topography
and culture of Sri Lanka has an uncanny
resemblance. I have been in Sri Lanka
since many years. This beautiful country
has always accepted Indian with pleas-
ure. Sri Lanka has now listed as one of
the top desired destination for tourism.
We can do a lot together.”
“Words are not enough to express our
feeling. The hospitality we experienced
here is tremendous. It is our great pride
and honor to visit Kerala,” said Nirosha,
wife of Eksath Wijeratne.
After the introductory speech and
photo session, the guests were treated
with delicious Kerala cusines like Meen
Pollichathu, Appam and Sea Food Molly.
TH I RUVANANTHAPURAM mart September 2012 43
“Words are not enough to express our feel-
ing. The hospitality we experienced here is
tremendous. It is our great pride and honor
to visit Kerala,” said Nirosha (BBHA)
![Page 44: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/44.jpg)
Physiotherapeutic treatment methods
include musculoskeletal, cardiopul-
monary, and integument (skin)-based
techniques. The methods used would
vary for each patient. Hands-on therapy
such as massage, manipulation, and
mobilisation are used to restore joint
and tissue/muscle movements. Heat or
cold is used to relax and heal mus-
cles. Techniques of stretching, taping,
exercise are used as per patient’s need.
Modalities such as Laser, ultrasound,
electrical stimulation would be required
in treating some patients.
Aquatic or hydrotherapy is a form of
therapy carried out in water.
Physiotherapy plays a major part in
Physiotherapy – An overviewPhysiotherapy applies physical means to evaluate, diagnose, and treat a range of diseases, disorders, and disabilities. Assessment of the patient’s condition is based on the patient’s medical history, physical examination and diagnostic tests. Based on the diagnosis, a comprehensive treatment plan is established.
44TH I RUVANANTHAPURAM mart September 2012
HEA
LTH
![Page 45: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/45.jpg)
treating a wide range of conditions, includ-
ing post-surgical rehabilitation, sports-re-
lated injuries and muscle strains, arthritic
complications, stroke, paralysis, pre/post
natal care, etc. Neurological patients are
aided in fall management through physi-
otherapeutic interventions.
An intervention program including multi-
factorial risk assessment, management
and exercise programs, balance/gait
trainings, and environment modification
and education lead to preventing falls in
elderly and neurological patients. Patient
education on ergonomics would sig-
nificantly reduce overuse syndromes and
long-term disabilities.
Physiotherapists employ massage therapy
for the benefit of musculoskeletal,
circulatory, nervous, and other body
systems. Physiotherapists also provide
guidance to patients in various mobiliza-
tion devices.
The physiotherapist aims to restore
normal body functions and movements
of a patient after an illness or injury. In
addition, the physiotherapist counsels
on ways to improve overall health and
well-being and reduce future risk of any
injuries in patients. The key element that
determines success in physiotherapy is
patient education.
TH I RUVANANTHAPURAM mart September 2012 45
Healing TouchKuravankonam0471 2436388
![Page 46: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/46.jpg)
A picture before clicking the shutter
Metro Mart lends insight introduces the people behind ‘Metro Mart’ commercial photo shoot that recently occurred in the city
The most elaborate photo shoot I have been involved in to date was for “Metro Mart”. By the time I got to the shoot the crew had been working for several hours under the direction of the Director K S Padmakumar and Photographer S Prashanth. The hero, Sajan L S and the heroine, Malu Ravindranath were thrilled and excited to fulfil the expectation of the director and photographer.
Each member of this production team
was dynamic and highly dedicated.
Metro Mart would like to introduce
the members of this vibrant team who
orchestrated a fantastic advertising
photo shoot.
Client: Metro Mart
Studio: Great Day Pictures, Trivandrum
Anagha P
46TH I RUVANANTHAPURAM
CLIC
K
mart September 2012
![Page 47: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/47.jpg)
Director
K S Padmakumar
Script writer and
Director of Molly-
wood comedy film
Advocate Laksh-
manan- Ladies Only
and popular serials
like Vikramadithyan
and Kadamattathu Kathanar. His debut
Tamil film ‘Unakake Vazhkaren’ will be
released soon.
“Directing an advertising film is the
most exciting. Creating and conceiving
the right message gives me ultimate
happiness. In this photo shoot I want to
provide the photographer the perfect
stills which would deliver the right mes-
sage to the readers.”
Photographer:
S Prashanth
A talented lifestyle photographer,
who loves to freeze
candid emotions and
movements of life. He
has been working as a
photojournalist who is
specialised in surgery
for the past fifteen
years.
“I love to visualise the ideas that are
conveyed by my director. Once I get to
know what I am expected to do I would
like to meet the cast and visit the loca-
tion.”
TH I RUVANANTHAPURAM mart September 2012 47
![Page 48: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/48.jpg)
Makeup Artist
Anil Nemam
An acclaimed makeup
artist in the film industry,
known for his unique style
in crafting the best out of
the canvas- human body.
He has been doing a lot of assignments
in Indian film industry and also has
credit for various modelling campaigns
for fashion on exotic locations.
“I have a fascination with faces and love
working on all types of faces. Models
are just like you and me. I just makeup a
fresh face which comes to me according
to the character they play. In this photo
shoot what I adore the enthusiasm and
involvement the crew members show.”
Artists/ Models
Sajan L S
A budding actor and one of the most
admired VJ. He is eagerly waiting for his
next release ‘Snehikan Oru Manassu’
directed by Satheesh Kumar in which
he has done the lead role. He is also the
protagonist of Padmakumar’s Tamil film
‘Unakake Vazhkaren’.
“Acting is my passion. I make an emo-
tional discovery very often as I can find
one in every scene in which I have be in
front of the camera. I am glad that I can
work with such a wonderful team. Met-
ro Mart is the only lifestyle magazine in
the city. I loved their concept. Through
this photo shoot our director aims to hit
on the right idea.”
Malu Ravindranath
A charming radio jockey and an aspiring
film actress. She is casted in the remake
Chattakari which was released in 1974.
She is also a part of a few new gen Ma-
layalam cinemas which is yet to release.
“This is the first and biggest photo
shoot that I ever had. I love acting. I feel
that it is so much more real than life.
Padmakumar sir is a man with sprawling
ideas. The pictures clicked today would
make the readers to think more. I am
sure that these pictures would commu-
nicate and persuade them to take some
new action.”
Interior Courtesy: Chinda
48TH I RUVANANTHAPURAM mart September 2012
![Page 49: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/49.jpg)
![Page 50: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/50.jpg)
Along with services in the field of arts and
culture, this organization has come down
to help the impoverished. Kalanidhi is
registered with the state as well as central
government as a charitable society. This
institution is deeply committed to the uplift-
ment of the oppressed and downtrodden
section in the remote villages of Kerala.
Kalanidhi is the result of a coming together
of people who have the temperament to
help the needy members of our society.
With an understanding of the plight and
helplessness of the unfortunate, Kalanidhi
has been involved in various activities such
as supplying food and cloth, arranging shel-
ter, supporting education for children etc.
To bring a little solace to those in pain Kala-
Making a real difference:Kalanidhi
Everyone has dreams, but if there is someone to satisfy your dreams wont you be happy? Kalanidhi - centre for arts, culture and research in Trivandrum is set to make the dreams of poor come true.
50TH I RUVANANTHAPURAM
September 2012mart
CITY
SCA
N
![Page 51: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/51.jpg)
![Page 52: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/52.jpg)
nidhi has adopted 125 families in Kathip-
para village (colony). All over Kerala
around 6000 programs were conducted
by the institution providing a platform
to the poor to showcase their talents
before the world. Kalanidhi has also
stepped forward to honour those per-
sons who have contributed significantly
to the well being and development of
Kerala state.
Kalanidhi has been in forefront in con-
ducting free medical camps and sorting
out jobs for the unemployed. This
institution has embarked on measures in
building houses for the poor at Kathip-
para colony. Recently Kalanidhi has
organized ‘Onam Utsav 2012’, where the
poor children were given fiscal help as
well as presents for Onam. Several dig-
nitaries such as Kavalam Narayana Pan-
icker, Padmasree Dr. Hareendran Nair,
S R Krishnakumar and Madhubhaskaran
were honoured during the occasion for
their contribution to the society.
Kalanidhi believes that the world will be
a better place to live in if the fortunate
would extend their support to the poor
and deprived section of the society….
“Your little step has the power to the lives of many,
so reach out to those less fortunate than us. Charities
adds up pride that you are helping to protect others
life. By donating money to the less fortunate, you are
taking action against poverty, sickness and possible
death. So start charity at a level you’re comfortable
with now.”
Geetha RajendranGeneral Secretary, Kalanidhi
52TH I RUVANANTHAPURAM mart September 2012
![Page 53: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/53.jpg)
![Page 54: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/54.jpg)
![Page 55: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/55.jpg)
![Page 56: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/56.jpg)
![Page 57: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/57.jpg)
![Page 58: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/58.jpg)
![Page 59: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/59.jpg)
![Page 60: MetroMart](https://reader031.vdocuments.us/reader031/viewer/2022020221/568c4db81a28ab4916a51049/html5/thumbnails/60.jpg)