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  • Partner for ProfessionalsPB 1

  • Partner for Professionals2 3

  • Partner for Professionals2 3

  • Partner for Professionals4 5

    Dear Customers,

    METRO continues to deliver on its promise of bringing innovation to the market in terms of concepts.

    I am pleased to share with you a glimpse into the world of METROs Own Brands developed under its strategic global brands: Fine Food, HoReCa Select, H Line, SIGMA & OK / Fairline.

    Our Own Brands will play a pivotal role in delivering high quality & cost effective solutions for your day to day needs while fully understanding the role these will play in bringing you higher profitability in your work environment.

    Whether you are a Trader, a Restaurant owner or run an institutional canteen, while managing the Office Purchases; we understand that your diverse set of needs is driven foremost by Quality. We at METRO ensure the required Food & Non Food safety laws compliance by partnering with all enforcement bodies & ensuring transparency in our practices & lead by example.

    Finally, I look forward to having you on board as a permanent and loyal follower of our Own Brands, developed keeping in mind your professional needs.

    Looking forward to be your partners in success!

    Umer LodhiDirector Offer Management

  • Partner for Professionals4 5

    Committed to QUALITYCommitted to YOU

    Quality standards followed by METROs own brand suppliers (where applicable)

    HACCP is a management system in which food safety is addressed through the analysis and control ofbiological, chemical, and physical hazards from raw material production, procurement and handling,to manufacturing, distribution and consumption of the finished product.

    HACCP (Hazard analysis & critical control points)

    Food Safety Management

    ISO 22000:2005

    Quality Management System

    ISO 9001:2008

    Environmental Management System

    ISO 14001:2004

    MAS Food METRO defined minimum supplier assessment requirements covering quality, safety & legality compliance. These requirements implemented to all own brand suppliers. MAS requirements are developed to facilitate the suppliers to get certified against international standard in two steps. First supplier will go for MAS and then supplier will get the GFSI certification. So MAS is development tool for local suppliers

    METRO Assessment Services Food

    The Pakistan Standards and Quality Control Authority, under the Ministry of Science and Technology, is the national standardization body. PSQCA fosters & promotes standards and conformity assessment as a means of advancing the national economy, promoting industrial efficiency and development, ensuring the health and safety of the public, protecting the consumers, facilitating domestic and international trade and furthering international co-operation in relation to standards and conformity assessment.

    PSQCA laws (where applicable)

    BRC standard developed to enable retailers to exercise all due diligence in the avoidance of failure of the safety, legality and quality of non-food products, with particular reference to the EU General Product Safety Directive.

    BRC (British retail consortium, Non-Food & Food)

  • Partner for Professionals6 7

    HoReCa Select features top-quality food and non-food products with outstanding ingredients and carefully controlled production processes that ensure excellent quality and flavor.Developed in close relation with professionals, all products and solutions of the HoReCa Select range guarantee professional performance at a price that is competitive.

    OK / Fairline stands for reliable quality standards, convenient packaging sizes according to the various needs of our customers, and an optimal price- performance ratio. Put simply, for our customers OK / Fairline is always a good deal.

    Fine Food is our value brand across the core needs of food requirements for Traders. Fine Food stands for high quality & fair prices.

  • Partner for Professionals6 7

    Sigma is our exclusive solution for office essentials for professional and private demands. It primarily serves the institutional segment of services, companies and offices. Quality and functionality are the hallmarks of this brand.

    With first-class design and an innovative range, the high-quality products ofH-Line are fit for professional use in institutional canteens and eat-in facilities.H-Line expresses quality and comfort, providing professional hospitality with a consistent and affordable high-class look.

    Partner for Professionals

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    Fine Food range of products are specifically designed for Traders with a focus on consumers. All Fine Food ranges deliver high quality products equivalent to top performing national brands along with significant price advantages for retailers ensuring healthy margins. Attractivepackaging a hallmark of Fine Food will ensure that the products have a quick off take from shelves thus contributing significantly to the profits.

    Value for Money

    Competitive prices

    High quality products

    Higher profit opportunities

  • Partner for Professionals10 11

    Bakery

    Bread & Croissants

    Plain Bread : MediumMilky Bread : MediumDesi Ghee Bread : MediumPlain Croissants : 4 pcsChocolate Croissants : 4 pcsCake Rusks : 750 gmMuffins (Assorted) : 6 pcs

    Pack Size

    Plain Cookies : 1 kg, 500 gmCoconut Cookies : 1 kg, 500 gmZeera Cookies : 1 kg, 500 gmAlmond Cookeis : 1 kg, 500 gmChocolate Cookeis : 1 kg, 500 gmKhatai : 1 kg, 500 gmKhatai Almond : 500 gm

    Pack Size

    Facts

    Freshly baked in our in-store bakery everyday using state of the arttechnology

    Adhering to the strictest quality standards

  • Partner for Professionals12 13

    Edible Grocery

    Oil & Ghee

    Cooking Oil Pouch :1 litreCooking Oil Tin : 2.5 litreCooking Oil Tin : 5 litreBanaspati Ghee Pouch :1 kgBanaspati Ghee Tin : 2.5 kgBanaspati Ghee Tin : 5kg

    Cooking Oil Pouch : 1 litre X 5Banaspati Ghee Pouch : 1 kg X 5

    Facts

    Certified with ISO & HACCPstandards approved by PSQCA

    Fine Food Oil is made using apremium blend of Canola andSunflower

    Banaspati Ghee is made from a unique cholesterol free blend ofedible vegetable oils

    Pack Size Pack Size

  • Partner for Professionals12 13

    Pulses

    Facts

    Sorted , graded and pre-cleaned

    Double layered packaging for prolonged freshness

    Controlled moisture levels (less than 12%)

    Red LobiaWhite Chana SabatDaal Mong Daal Chana Sabat White Chana Daal Mash Masoor Sabat

    Daal Masoor SmallDaal Masoor BigBlack Chana Sabit Mong Sabat Mong Chilka Mash Sabat Mash Chilka White Lobia

    1 kg1 kg1 kg1 kg1 kg1 kg1 kg1 kg

    1 kg1 kg1 kg1 kg1 kg1 kg1 kg

    Pack Size Pack Size

  • Partner for Professionals14 15

    Super Basmati Rice : 2 kgSuper Basmati Rice : 5 kg

    Facts

    Sorted, Graded and pre-cleaned

    Average grain length is 7mm

    Double layered packaging forprolonged freshness

    Processed and packed at a state of the art facility; BRC certified (British retail consortium) using the latesttechnology to Grade & Sort every grain

    Super Basmati

    Flour, Maida and Baisan

    Whole Wheat Flour : 5 kgWhole Wheat Flour : 10 kgWheat Flour : 2 kgWheat Flour : 5 kgWheat Flour : 10 kgWhite Flour : 2 kgWhite Flour : 5 kgMaida : 2 kgBaisan Daal Chana : 2 kg

    Facts

    HACCP certified supplier

    Made from 100% wheat grains

    High grade poly packaging to maintain freshness

    Controlled moisture levels

    Pack Size

    Pack Size

  • Partner for Professionals14 15

    Facts

    PSQCA certified 100% Pure & cleaned

    HACCP certified supplier Complete range of recipe mixes and ground spices available

    Garam MasalaBiryani Masala Qorma Masala Karahi Gosht Msala Achar Gosht Masala Tikka Masala Murghi Masala Chat Masala Fruit Chat MasalaDahi Bara Mix

    Red Chilli Powder Coriander Powder Turmeric Powder Black Pepper Powder Cumin Seed Cumin Seed Powder Ginger Powder Garlic PowderKasuri Methi Curry Powder

    50 gm50 gm50 gm50 gm50 gm50 gm50 gm50 gm25 gm50 gm

    50 gm45 gm50 gm50 gm50 gm50 gm50 gm50 gm50 gm160 gm

    Product Productgm gm

    Spices

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    Vinegar & Sauces

    Vinegar : 750 mlSoya Sauce : 750 mlChilli Sauce : 750 ml

    Pack Size

    Facts

    Give great taste to all types of food especially Chinese cuisines

    Processed and packed at a state of the art facility

    Tomato Ketchup : 500 gm and 1 kgChilli Garlic Sauce : 500 gm and 1 kg

    Facts

    Above 40% tomato puree to ensure excellent taste

    Best for cooking food and enhancing taste when used with fries, burgers, sandwiches and grilled or fried meat

    Ketchup

    Pack Size

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    Mayonnaise : 500 gm and 1 kg

    Facts

    Pack Size

    Enhance salad and snack time experience

    Plain mayonnaise

    Nutritious and healthy

    Mayonnaise

    Ginger Paste : 500 gm and 1 kgGarlic Paste : 500 gm and 1 kg

    Facts

    Packed in easy to handle jars

    Combination of great taste and convenience

    Hygienic and hassle free solutions for our customers

    Ginger & Garlic Pastes

    Pack Size

    Black Plain Olive : 365 gmBlack Pitted Olive : 370 gmGreen Plain Olive : 365 gmGreen Pitted Olive : 370 gmGreen Stuffed Olive : 365 gm

    Facts

    Directly imported from Spain at excellent prices

    Easy to handle jar packaging

    Can be consumed as stand alone snacks

    Enhance the taste of pizzas, salads, steaks and omelets

    Olives

    Pack Size

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    Soft Drinks

    Red Syrup

    Farhat e Jan : 1500 mlFarhat e Jan : 800 ml

    Farahat-e-Jan a is traditional refreshing & thirst quenching drink

    Facts

    Great value for money - excellent taste

    Ideal for everyday use

    Pack Size

    Water

    Natural Mineral Water : 19 litre x 1Natural Mineral Water : 6 litre x 1Natural Mineral Water : 1.5 litre x 1Natural Mineral Water : 600 ml x 1

    Facts

    PSQCA certified

    Mineral water sourced frommountains

    Contains natural minerals notartificially treated

    Pack Size

  • Partner for Professionals18 19

    Deep Frozen

    Frozen Vegetables

    Facts

    Sorted & graded - Fresh and healthy imported vegetables

    Highly convenient to be used at home or during professional cooking

    Processed and packed under strict hygienic conditions

    Prepared under strict quality controls at a state of the art facility by cultivating fresh vegetables

    Double layered packaging for prolonged freshness

    Sweet Corn : 1 kgDiced Carrot : 1 kgGreen Peas : 1 kgChopped Spinach: 1 kgMix Vegetables (Corn & Peas) : 1 kgMix Vegetables (Corn, Carrot & Peas) : 1 kgMix Vegetables (Corn, Carrot, Peas & Beans): 1 kg

    Pack Size

    Frozen Paratha

    Plain Paratha : 5 pcsPlain Paratha : 20 pcs

    Facts

    Processed and packed under strict hygienic condition

    A great value offer for ourprofessional customers

    Excellent taste, cut and consistent length for a great meal every time

    HACCP certified supplier

    Pack Size

  • Partner for Professionals20 21

    Frozen Convenience Range

    Chicken Seekh Kabab : 18 pcsChicken Chappal Kabab : 12 pcsChicken Shami Kabab : 7 pcsAaloo Samosa : 1 kg (48-52 pcs)Vegetable Samosa : 1 kg (48-52 pcs)Chicken Samosa : 1 kg (48-52 pcs)

    Chicken Spring Rolls : 960 gm (21-25 pcs)Chicken Shots : 1 kgChicken Crispy Wing : 1 kgChicken Hot Wing : 1 kgChicken Burger Fillet : 840 gm

    Facts

    Pack Size Pack Size

    Mouth watering convenient ready to consume range

    Hygienically processed and packed to ensure great and consistent taste

    Vacuum tumbling technology used for marinating and preparation to achieve even distribution of recipe mix

    Chicken from HACCP certified supplierAn efficient and effective solution for professional customers like Fast Food / Quick Service Restaurants