methods of reservation

8/8/2019 Methods of Reservation

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All hotels accept reservations or

advance bookings for their rooms,in order to achieve high occupancy,

and maximize their revenue.

lead time refers to the time in

advance that the guest books. It

might be from a few hours tomonths.


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1. check room availability

2. record the reservation3. retrieve the booking at the

appropriate time


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most common form ofbooking in many hotels

quick, accessible,

interactive Info can be obtained

immediately-roomavailability, price,

facilities,etc.Confirm mode of

payment, who will pay,expected time of arrival


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By submitting reservation

requests in writing, there

is less opportunity for

misunderstandingsmessage can still be sent

even though there is no

one on duty at the other

end (internationale client)hotel can in turn fax back

a confirmation at any

time it wishes.


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have almost completelyreplaced reservations

by letter.

guest tells the hotel theiraccommodation requirementsand length of stay.

Reservation can be done atany time of the day oreventhough there is no one onduty

Reserv. Can still be receivedand processed accordingly


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a link between the

hotel and the

customer

1. Tour operators

2. Travel Agents

3. Hotel Booking

Agents


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purchase the different components that

make up the travel package, such as hotel

accommodation, transportation, meals

and entrance to attractions.They then put together individual

packages, add their mark-up and sell it to

travellers.

Since they buy these in bulk, they enjoy

big discounts.


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RACK TARIFF PACKAGESCOST

40.00 Room per person 25.00

7 Breakfast 5

13 Dinner 11

60 41

10.50 +VAT 7.17

70.50 Total 48.17

Discounted rates offered to tour operators


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Hotel element x 3 nights @ 48.20 144.60

Coach transfers 10.00

Luggage handling 1.00

Attraction entry 2.80

158.40

Profit 25% 39.60

Selling price 198

Components of a package.


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small agents- operate only one local office large international agents such as Thomas

Cook and American Express

make the booking for the guest and send aconfirmation to the hotel

Confirmation of the booking is made on a

confirmation form which has three copies. One

is given to the guest, one sent to thehotel and the third is held by the agent.

The travel agent will use this copy of the

confirmation to claim commission from the

hotel.


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The commission is negotiated with the

hotel e.g. a fixed percentage (10%) of theaccommodation rate before tax is added.

The agent may take prepayment from the

guest, and issue the guest with a voucher

that can be used at the hotel andpresented to front desk clerk

At the end of the month the hotel will

send all the vouchers from each agent

back to the agency and the travel agent

will pay the total amount owing, minus

the commission due.


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often have offices at major rail and air

terminals and handle bookings for incoming

passengers who do not have hotel reservations.

guest contacts the hotel-booking agent, who

makes the reservation with the hotel and sends

the confirmation both to the hotel and the

guest.Commission is also collected from the hotel

Has higher non-arrival rate than normal

bookings


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the fastest-growing

method of booking in

recent

years. Three routes arepossible:

1. Central Reservation

Systems

2. Global Distribution3. Internet access


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All large chains operate own CRS

Linked to a call center-in one country or

globally

customers have access to detailed

descriptions of these properties on a

worldwide basis, including rates and

promotions.


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Ex. HOLIDEXPlus operated by Six

Continents Hotels (the world's leadingglobal hotel group whose brands include

Inter-Continental Hotels and Resorts,

Crowne Plaza Hotels and Resorts, Holiday

Inn, Express by Holiday Inn and StaybridgeSuites

This cuts down staffing requirements in

the hotel and increases the opportunity

of cross-selling when one hotel is full.


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airline industry created the first GDS in the

1960s as a way to keep track of flight schedules,

availability, and prices

major GDS systems are:

1. Amadeus

2. Galileo

3. Sabre4. Worldspan.


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capable of booking one way and roundtrip

airline seats, Hotel rooms, Rental cars, Tours,Cruises, Bus and rail tickets, Insurance and

much more.

These system terminals are installed in all

travel agent offices throughout the world.To gain access to these systems the hotel

needs to register with

and develop an interface with them.

Chain and consortia hotels will do this through

their central booking systems.


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By having an interface, it is possible to have

seamless connectivity. The GDS terminal has

direct access to room inventory in the hotelsystem.

Systems that are not connected have to be

updated. With a seamless connection it is doneautomatically and the vacancy is shown on every

terminal around the world


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online booking

Guests can log on to a variety of websites that

enables them to make reservations.

May be directly onto a hotels website, a CRS or itmight be an intermediary website of a travel

agent.

Websites offer an interactive medium for hotels

to advertise and promote their products and forguests to find out about the hotels and their

products, rates, availability and make

reservations.


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Virtual travel agencies

Airlines, hotel accommodation, resort,transportation

1. Travelocity

2. Orbitz

3. Expedia


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a direct face-to-face contact between the

customer and the receptionist

Return bookings are frequently made

Gives opportunity to increase sales by upselling

or cross-selling

methods of reservation

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