methodology & definitions 2 overview 4 market projections ... · executive summary asia pacific...

EXECUTIVE SUMMARY

Methodology & Definitions 2

Overview 4

Market Projections (2008-2025) 9-40

Market Rankings (2016/2021/2025) 41-58

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Asia Pacific Pay-TV & Broadband Markets 2016 2

Methodology & Definitions

Media Partners Asia (MPA) analysis and forecasts are based on a number of factors, including: (1) Surveys and interviews with the main pay-TV distribution platforms in 18 Asia Pacific markets; (2) Interviews with other key groups in the industry value chain (including broadcasters, investors, regulators and technology suppliers); (3) Proprietary databases managed by MPA, collating historical information as well as analysis of households, incomes, geographical pay-TV and broadband distribution patterns and industry profitability, as well as key metrics for distribution and content.

MPA defines pay-TV as the distribution of TV channels for a subscription fee, often combined with ancillary services, including high definition TV (HDTV), video-on-demand (VOD), pay-per-view (PPV), near-video-on-demand (NVOD), digital video recorders (DVRs) and TV Everywhere (TVE). Such services are distributed over analog and digital cable, direct-to-home (DTH) satellite and via a closed network IP-enabled DSL and fiber (FTTx) broadband, as well as in certain instances, digital terrestrial TV (DTT).

MPA calculates pay-TV penetration by number of households subscribing to one or multiple services (e.g. both cable and IPTV). Illegal pay-TV subscribers are excluded from our numbers. Our analysis of cable distribution typically focuses on distribution of pay-TV channels. Therefore, pure terrestrial retransmission-based cable homes are excluded, most notably in Japan. We also exclude free-to-air (FTA) digital satellite networks, most notably in India, Indonesia and Thailand, as well as OTT online video, including SVOD.

Broadband subscriptions comprise: (1) Fixed broadband access, which covers cable modem, retail ADSL, VDSL, and FTTx technologies (including fiber-to-the-home, fiber-to-the-building and fiber-to-the-curb); and (2) Wireless, which includes 3G, 3.5G/HSDPA, WiMax or its equivalent, and emerging LTE (long-term evolution) networks. Fixed broadband connections are typically defined as having download internet speeds of 1 Mbps or more.

MPA’s measurement of pay-TV advertising is stated in net terms (i.e. after discounts and excluding agency commission). Our analysis covers gross and net numbers from Nielsen, GroupM and ZenithOptimedia, as well as key local groups (CEASA in Australia, SAIC in China, Dentsu in Japan, the Korea Advertisers Association in Korea). We also base our analysis on numbers from: dominant individual operators in markets such as Australia, Hong Kong, Indonesia, Malaysia, New Zealand, the Philippines, Singapore and Thailand; dominant channel providers in markets such as India, Japan, Korea and Taiwan; and key pan-regional and local channel brands.

MPA’s analysis of subscription revenues accrued by channel suppliers and content providers is a direct reflection of how much pay-TV distribution networks spend on programming, based on fixed and variable fees. These fees consist of: (1) Investment in internal and turnaround TV channels; (2) Rights agreements for sports and movies; (3) Content origination and self-produced channels; (4) Investment in VOD content.

A number of terms and acronyms are used across the report. Descriptions and definitions are provided below:

ARPU Average revenue per userCAS Conditional access system, commonly used to encrypt pay-TV transmissionDTH Direct-to-home satelliteDVR Digital video recorderDTT Digital terrestrial TVxDSL Digital subscriber lines, which use modulation to pack data onto copper wiresFTA Free-to-air TVFTTx Fiber-to-the-x, which refers to broadband network architecture that uses optical fiber to provide last mile high- speed internet communicationLCO Local cable operatorLTE Long-Term Evolution, a standard for high-speed wireless communication for mobile phonesMSO Multi-system cable operator

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OTT Over-the-top, which describes data sent via an open network rather than via a closed networkPPV Pay-per-viewSTB Set-top boxes, commonly used in pay-TV transmissionSVOD Subscription-based video-on-demand, delivered via open (i.e. OTT) networksTVOD Transaction-based video-on-demandUHD Ultra-high definition TV (includes 4K and 8K in this report)VAS Value-added services (includes all forms of VOD and PPV, as well as DVR services, in this report)VOD Video-on-demand

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Overview

Focus on consolidation in a maturing sector. The Asia Pacific pay-TV sector is mature, with slowing subscriber and revenue growth. We highlight key themes and trends:

» Cord cutting, but not as we know it. In certain markets, consumer cords to pay-TV are being shaved or cut. By and large, pay-TV operators are not losing customers to legal SVOD competition. Instead, they are losing customers to illegal pay-TV and online video services, as well as to free TV (terrestrial and, in certain cases, satellite) and to ad-supported online video. Pay-TV subs have declined or growth has substantially weakened in Hong Kong, Indonesia, Malaysia and Singapore, amongst others.

» Softer macro. A weaker macro environment has also adversely impacted pay-TV subscriber growth and consumer spends, as well as the ad market, especially in Southeast Asia. Economies and currencies should strengthen from the second half of 2016, but global macro issues may still have a negative impact. In terms of longer-term economic growth, India and China remain the best positioned, while the Philippines and Vietnam will lead in Southeast Asia.

» The big rebundling of pay-TV. Encouragingly, pay-TV operators are increasingly focused on packaging and repricing content and on-demand services. The goal is driving the next cycle of customer growth and consumer spend. In many markets, this will include skinny packs and slim bundles, anchored to popular mass and niche content with simple, easy to choose options for consumers. Premium local and Asian programming is becoming increasingly important. Sports, kids, infotainment and Hollywood movies will remain mainstays of the pay-TV bundle, although Hollywood TV series channels are being disrupted by both legal and illegal OTT services.

In addition, some operators (telcos in particular) are aggressively hard-bundling video content, including pay-TV channels, with high-speed broadband. This is helping drive subscriber growth, especially in a number of Southeast Asia markets.

» Competing with OTT. Pay-TV operators continue to upgrade technical infrastructure and navigate the complex world of content rights. The goal is to further develop and expand authenticated online video services (i.e. TV Everywhere) as well as SVOD-based OTT platforms. Few operators have been able to capture or monetize large-scale online consumption so far, although results in Hong Kong and Korea are encouraging. User interfaces and data analytics are improving, although often too slowly to effectively compete with legal and illegal online video competition.

» M&A and new strategies for scale. Pay-TV operators will become drivers and targets for M&A and consolidation, as the worlds of pay-TV, broadband and OTT collide and converge. The July 2016 approved merger between Sky TV and Vodafone in New Zealand brings together pay-TV, content, mobile and broadband assets under one roof. Such deals or similar variants will help drive scale for Asian pay-TV operators and accelerate telco attempts at bundling and content integration. Sky TV has existed as a predominantly DTH operator without scalable return-path architecture, trailing the online world in product innovation in recent years. A telco merger may accelerate speed to market for next-generation set-top boxes and new technologies.

Telco/pay-TV M&A could accelerate over the short-to-medium term. Pay-TV broadcasters, meanwhile, will likely evolve new strategies built on organic recalibration and M&A, to drive scale across IP ownership and consolidation. This will be important as consumer demand for new linear pay channels moderates, while industry supply and demand refocuses around viable channel businesses, franchises and premium content.

» Market prospects. India and Korea will remain large, scalable and commercially accessible opportunities for pay-TV, with robust growth prospects. China’s pay-TV industry is also large and increasingly digitalized but commercial opportunities are limited as the pay-TV market becomes more regulated and OTT competition continues to escalate. Volume growth will help drive the industry in Australia and the Philippines. We have lowered our subscriber growth forecasts across Southeast Asia, especially for Indonesia, Malaysia and Singapore, although we maintain robust ARPU assumptions in Malaysia and Singapore.

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» Quantifying growth. Net customer additions and overall revenue growth are slowing across the Asia Pacific pay-TV industry. Ex-China, which remains a utility oriented and highly regulated pay-TV market, Asia Pacific added ~9.6 mil. net new pay-TV customers in 2015, the slowest pace of growth since 1997-98. MPA projections indicate a spike in net additions in 2016 (~10.4 mil. net adds in Asia Pacific ex-China), driven by India.

MPA sees a steady deceleration after 2016, as net additions moderate to 4-8 mil. per annum between 2018 and 2022. Including China, MPA sees total pay-TV subscribers in Asia Pacific growing from 567 mil. in 2016 to 708 mil. by 2021, and to 764 mil. by 2025. Adjusted for multiple connections in a household, pay-TV penetration will grow from 55% in 2016 to 61% by 2025; unadjusted pay-TV penetration will grow from 65% to 79% over the same period.

Digital penetration of pay-TV subs will increase from 75% in 2015 and 80% in 2016 to reach 91% by 2025, as all pay-TV markets covered in our report go 90-100% digital, except for India (70%) and Pakistan (28%). HD penetration of digital pay-TV subs will grow from 30% to 46% over 2016-25, with penetration ranging between 50-100% in Australia, China, Hong Kong, Korea, Japan, Malaysia, New Zealand, the Philippines and Singapore.

In the broadband market, fiber-based networks and next-generation mobile networks are growing rapidly. At end-2015, mobile broadband had reached 42% per capita penetration on average, and is on course to grow to 75% per capita penetration by 2021 and to 85% by 2025. Fixed broadband household penetration reached 33% in 2015, and is expected to grow to 49% by 2021 and to 55% by 2025. Fiber-based broadband subs are expected to reach 252 mil. by end-2016. This number will grow to 411 mil. by 2021, and to 482 mil. by 2025.

In terms of revenues, the Asia Pacific pay-TV sector grew 6% in 2015, as sales topped US$50 bil. Pay-TV subscription fees grew 6% in 2015 to reach US$39.5 bil., while advertising grew 7% to reach US$10.7 bil. Between 2010 and 2015, total pay-TV industry sales grew at a 9.4% CAGR. This will decelerate to 5.8% between 2016-21, as total sales reach US$72 bil. by 2021 and thereafter grow incrementally to top US$81 bil. by 2025.

MPA forecasts indicate that the pay-TV industry will grow at a 4.6% CAGR from 2016 to 2025, as industry sales climb from US$54 bil. in 2016 to ~US$72 bil. by 2021 and ~US$81 bil. by 2025. Over the 2016-21 period, value-added services (VAS) will be the pay-TV industry’s fastest growing segment, driven by VOD, with revenues climbing by an 11% CAGR. Key market drivers for VOD include Australia, China, Japan and Korea, while Malaysia leads amongst smaller markets. Authenticated TV Everywhere services will not generate meaningful revenue but remain a churn reducer in most markets.

The combination of high volumes and some level of ARPU upside (partially offset by price competition) will drive subscription revenue growth in standout pay-TV markets such as India and Korea. Higher yields will also boost growth in Hong Kong, Malaysia, the Philippines, Singapore and Vietnam.

Pay-TV advertising will grow from US$11.6 bil. in 2016 to US$16.2 bil. by 2021, with growth driven by high base markets such as India and Korea along with China. Pay-TV ad spend in Australia, Japan and Taiwan will remain material, although growth in each of these markets will soften. Malaysia and the Philippines will remain the standout markets for pay-TV advertising in Southeast Asia.

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asia Pacific Pay-tv ecosystem: Moderating Growth across Most Markets

Pay-tv subs and Penetration, asia Pacific

Pay-tv subscriber Growth Pay-tv Penetration/tvHH Pay-tv Revenue Growth

CAGR 2010-15 CAGR 2016-21

0% 2%-2% 4% 6% 8% 10% 12% 14% 16%

Hong Kong

Taiwan

Japan

Australia

India

APAC

Korea

China

SEA

0% 20% 40% 60% 80% 100%

Japan

SEA

Australia

APAC

India

Hong Kong

Taiwan

Korea

2016 2021 CAGR 2010-15 CAGR 2016-21

0% 2% 4% 6% 8% 10% 12% 14% 16%

Taiwan

Australia

Japan

Hong Kong

APAC

India

SEA

China

Korea

Hong Kong

Australia

Notes: 1. Penetration adjusted for multiple subs 2. SEA = Southeast Asia Source: Media Partners Asia

Source: Media Partners Asia

410

567

70876450%

55%59% 61%

0%

10%

20%

30%

40%

50%

60%

70%

-

100

200

300

400

500

600

700

800

900

2011 2016 2021 2025

Subs

(mil.

)

Pay-TV Subs Pay-TV Penetration/TVHH (adjusted for multiple subs)

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Net Pay-tv adds, asia Pacific ex-china

Pay-tv industry Revenue Growth, asia Pacific

Pay-tv Penetration in Mature Markets



Note: Penetration adjusted for multiple subs Source: Media Partners Asia

16.2

10.4

4.8

2.3

0

2

4

6

8

10

12

14

16

18

2011 2016 2021 2025

Net

Add

s (m

il.)

4.4 3.8 3.2 2.8 2.5 2.3

26.0 28.4 30.6 32.2 33.7 34.88.29.1

9.8 10.5 11.2 11.74.2

4.95.5

6.16.7 7.111.6

12.413.4

14.315.3

16.2

0

10

20

30

40

50

60

70

80

2016 2017 2018 2019 2020 2021

US$

bil.

Advertising VAS Subscription HD Subscription SD Subscription Analog Subscription

CAGR 2016-21

6.9%

11.1%

7.4%

6.0%

-12.4%

Pay-

TV P

enet

ratio

n/TV

HH

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia

Hong Kong

Japan

MalaysiaNew Zealand

Singapore

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Pay-tv Penetration in emerging Markets

explosive Wireless Broadband subs Growth, Overtaking Fixed Broadband

Pay-tv industry Revenue (us$ bil.)




0%

5%

10%

15%

20%

25%

30%

35%

40%

2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Pay-

TV P

enet

ratio

n/TV

HH

Indonesia

Philippines

Sri Lanka

Thailand

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Fixed BroadbandPenetration of Households

Wireless BroadbandPenetration of Population

MARKETS 2016 2021 CAGR 2016-21

Australia 3.3 3.9 3.2%

China 21.2 28.9 6.4%

Hong Kong 0.7 0.7 2.3%

India 9.4 14.5 9.2%

Indonesia 0.6 0.8 7.5%

Japan 5.9 6.4 1.6%

Korea 5.8 7.5 5.4%

Malaysia 1.3 1.5 2.8%

New Zealand 0.6 0.7 1.6%

Pakistan 0.7 0.9 4.9%

Philippines 0.4 0.6 8.0%

Singapore 0.4 0.5 1.5%

Sri Lanka 0.1 0.1 9.1%

Taiwan 1.8 2.2 3.3%

Thailand 1.1 1.2 2.8%

Vietnam 0.7 1.2 11.5%

Regional Advertising 0.3 0.4 3.9%

total a-P 54.3 72.0 5.8%

executive suMMaRy


Market Projections

total Households (000)

tv Homes (000)

tv Penetration of total Households (%)

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 8,350 8,482 8,584 8,670 8,756 8,844 8,932 9,004 9,094 9,167 9,222 9,277 9,342 9,398 9,454 9,502 9,559 9,606

China 411,406 419,693 427,062 434,878 442,692 450,045 457,393 462,741 468,152 472,731 475,096 477,472 479,860 482,248 484,636 487,024 489,412 491,799

Hong Kong 2,286 2,310 2,333 2,359 2,389 2,405 2,441 2,484 2,510 2,536 2,561 2,583 2,604 2,623 2,642 2,656 2,671 2,685

India 223,233 231,046 239,133 247,024 254,682 262,322 269,667 276,948 283,872 290,401 295,918 300,949 305,764 310,351 314,385 317,529 320,069 322,310

Indonesia 60,280 60,883 61,370 61,799 62,170 62,481 62,793 63,107 63,451 63,805 64,112 64,305 64,519 64,713 64,907 65,101 65,297 65,493

Japan 50,109 50,309 50,460 50,561 50,612 50,662 50,713 50,706 50,681 50,675 50,661 50,609 50,552 50,452 50,330 50,213 50,096 49,979

Korea 18,077 18,330 18,569 18,792 18,980 19,169 19,361 19,438 19,516 19,575 19,633 19,692 19,732 19,771 19,811 19,831 19,850 19,870

Malaysia 6,042 6,220 6,605 6,744 6,855 6,959 7,093 7,210 7,304 7,391 7,465 7,540 7,608 7,669 7,722 7,769 7,823 7,870

New Zealand 1,608 1,625 1,642 1,660 1,678 1,685 1,696 1,710 1,721 1,730 1,740 1,750 1,757 1,763 1,769 1,775 1,781 1,787

Pakistan 24,847 25,161 26,079 26,929 27,748 28,684 29,382 29,946 30,684 31,342 32,013 32,699 33,400 34,112 34,813 35,515 36,216 36,918

Philippines 20,031 20,452 20,799 21,132 21,407 21,707 21,989 22,275 22,520 22,767 22,995 23,225 23,411 23,598 23,787 23,977 24,167 24,358

Singapore 1,090 1,111 1,139 1,146 1,155 1,163 1,175 1,186 1,200 1,208 1,216 1,223 1,229 1,234 1,237 1,241 1,245 1,249

Sri Lanka 4,833 4,896 4,960 5,030 5,191 5,224 5,284 5,341 5,393 5,440 5,488 5,536 5,585 5,632 5,677 5,723 5,769 5,815

Taiwan 7,656 7,806 7,937 8,058 8,186 8,286 8,362 8,422 8,487 8,536 8,583 8,627 8,671 8,716 8,761 8,806 8,845 8,880

Thailand 21,566 21,782 22,000 22,220 22,420 22,622 22,803 22,940 23,077 23,216 23,355 23,495 23,613 23,731 23,849 23,968 24,088 24,209

Vietnam 21,806 22,291 22,924 23,504 23,912 24,328 24,752 25,183 25,623 26,071 26,525 26,983 27,446 27,909 28,372 28,835 29,299 29,762

total a-P 883,219 902,396 921,594 940,505 958,832 976,585 993,835 1,008,641 1,023,284 1,036,590 1,046,583 1,055,965 1,065,092 1,073,919 1,082,153 1,089,465 1,096,187 1,102,590

% Chg 2% 2% 2% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 8,258 8,397 8,498 8,600 8,704 8,799 8,897 8,971 9,064 9,142 9,199 9,257 9,320 9,381 9,440 9,488 9,544 9,593

China 394,647 401,181 408,839 419,638 430,502 438,017 446,864 453,641 459,585 464,414 467,939 471,364 474,619 477,679 480,542 483,209 485,780 488,254

Hong Kong 2,240 2,266 2,291 2,320 2,352 2,371 2,409 2,455 2,481 2,507 2,532 2,554 2,576 2,595 2,615 2,629 2,644 2,658

India 126,552 133,654 140,857 147,893 154,895 161,807 168,510 175,013 181,114 186,897 192,280 197,305 202,030 206,480 210,730 214,780 218,630 222,330

Indonesia 32,804 33,560 34,329 35,045 35,788 36,664 37,434 38,269 39,059 39,875 40,722 41,449 42,303 43,140 44,059 44,930 45,801 46,672

Japan 49,762 50,111 50,411 50,510 50,561 50,611 50,662 50,655 50,630 50,624 50,610 50,558 50,501 50,402 50,280 50,163 50,046 49,929

Korea 17,951 18,239 18,512 18,734 18,922 19,111 19,302 19,379 19,457 19,535 19,613 19,672 19,711 19,750 19,790 19,810 19,829 19,849

Malaysia 5,791 5,965 6,335 6,474 6,623 6,802 6,979 7,120 7,236 7,330 7,411 7,470 7,530 7,607 7,661 7,707 7,760 7,807

New Zealand 1,579 1,603 1,621 1,640 1,660 1,671 1,682 1,696 1,708 1,718 1,730 1,740 1,750 1,757 1,763 1,770 1,777 1,784

Pakistan 18,395 18,635 19,408 20,062 20,724 21,488 22,086 22,593 23,194 23,753 24,310 24,861 25,395 25,919 26,409 26,886 27,363 27,840

Philippines 15,931 16,298 16,738 17,156 17,568 17,989 18,367 18,735 19,109 19,472 19,803 20,100 20,402 20,687 20,977 21,250 21,523 21,795

Singapore 1,085 1,105 1,133 1,140 1,150 1,158 1,171 1,182 1,197 1,205 1,213 1,221 1,227 1,232 1,235 1,238 1,241 1,244

Sri Lanka 3,530 3,629 3,735 3,831 3,950 4,039 4,135 4,225 4,302 4,376 4,446 4,521 4,594 4,594 4,594 4,594 4,594 4,594

Taiwan 6,749 6,885 7,004 7,115 7,233 7,325 7,396 7,454 7,515 7,563 7,609 7,652 7,695 7,737 7,778 7,818 7,850 7,885

Thailand 20,467 20,815 21,127 21,380 21,637 21,853 22,028 22,182 22,315 22,449 22,584 22,719 22,856 22,993 23,131 23,270 23,409 23,550

Vietnam 18,142 18,658 19,302 19,908 20,373 20,849 21,336 21,809 22,252 22,706 23,201 23,708 24,217 24,725 25,234 25,742 26,250 26,759

total a-P 723,882 740,999 760,141 781,448 802,641 820,555 839,257 855,379 870,219 883,566 895,202 906,152 916,726 926,678 936,237 945,283 954,042 962,544

% Chg 3% 2% 3% 3% 3% 2% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1%

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 99% 99% 99% 99% 99% 99% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

China 96% 96% 96% 96% 97% 97% 98% 98% 98% 98% 98% 99% 99% 99% 99% 99% 99% 99%

Hong Kong 98% 98% 98% 98% 98% 99% 99% 99% 99% 99% 99% 99% 99% 99% 99% 99% 99% 99%

India 57% 58% 59% 60% 61% 62% 62% 63% 64% 64% 65% 66% 66% 67% 67% 68% 68% 69%

Indonesia 54% 55% 56% 57% 58% 59% 60% 61% 62% 62% 64% 64% 66% 67% 68% 69% 70% 71%

Japan 99% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Korea 99% 99% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Malaysia 96% 96% 96% 96% 97% 98% 98% 99% 99% 99% 99% 99% 99% 99% 99% 99% 99% 99%

New Zealand 98% 99% 99% 99% 99% 99% 99% 99% 99% 99% 99% 99% 100% 100% 100% 100% 100% 100%

Pakistan 74% 74% 74% 74% 75% 75% 75% 75% 76% 76% 76% 76% 76% 76% 76% 76% 76% 75%

Philippines 80% 80% 80% 81% 82% 83% 84% 84% 85% 86% 86% 87% 87% 88% 88% 89% 89% 89%

Singapore 100% 99% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Sri Lanka 73% 74% 75% 76% 76% 77% 78% 79% 80% 80% 81% 82% 82% 82% 81% 80% 80% 79%

Taiwan 88% 88% 88% 88% 88% 88% 88% 89% 89% 89% 89% 89% 89% 89% 89% 89% 89% 89%

Thailand 95% 96% 96% 96% 97% 97% 97% 97% 97% 97% 97% 97% 97% 97% 97% 97% 97% 97%

Vietnam 83% 84% 84% 85% 85% 86% 86% 87% 87% 87% 87% 88% 88% 89% 89% 89% 90% 90%

a-P Pen./HH 82% 82% 82% 83% 84% 84% 84% 85% 85% 85% 86% 86% 86% 86% 87% 87% 87% 87%

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Market Projections

Pay-tv subs (000)

Net Pay-tv adds (000)

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025Australia 2,256 2,323 2,363 2,421 2,459 2,525 2,662 2,878 3,159 3,416 3,664 3,830 3,941 4,015 4,080 4,111 4,130 4,145 China 163,260 178,920 194,996 215,105 237,598 252,565 264,820 284,895 317,280 346,201 368,738 388,667 407,122 421,279 433,818 445,207 455,148 465,055 Hong Kong 2,075 2,212 2,282 2,358 2,378 2,396 2,392 2,344 2,312 2,274 2,238 2,227 2,219 2,210 2,200 2,190 2,181 2,172 India 90,656 101,001 113,383 123,242 129,362 134,797 140,443 145,041 151,574 157,953 163,493 168,339 172,763 175,923 178,523 180,587 182,245 183,416 Indonesia 739 868 1,125 1,666 2,437 3,175 3,744 4,101 4,372 4,744 5,090 5,425 5,674 5,857 5,983 6,062 6,137 6,186 Japan 9,441 9,617 9,919 10,519 10,963 10,952 10,753 10,820 10,892 10,935 10,961 10,981 11,001 11,016 11,019 11,003 10,968 10,945 Korea 17,502 21,124 21,549 23,071 25,226 27,641 29,575 31,055 32,651 33,825 34,579 35,079 35,358 35,508 35,681 35,729 35,785 35,791 Malaysia 2,646 2,930 2,993 3,102 3,345 3,562 3,671 3,748 3,790 3,824 3,876 3,924 3,959 3,983 4,008 4,025 4,042 4,054 New Zealand 790 803 824 861 862 863 852 841 795 790 797 807 820 833 846 856 860 863 Pakistan 6,196 6,954 7,834 8,866 9,899 10,811 11,650 12,240 12,625 13,095 13,453 13,778 14,084 14,385 14,683 14,978 15,274 15,569 Philippines 1,487 1,551 1,688 1,873 2,129 2,361 2,652 2,991 3,359 3,741 4,054 4,326 4,580 4,826 5,055 5,263 5,449 5,589 Singapore 584 694 802 898 934 951 962 959 948 950 953 954 955 955 955 955 955 955 Sri Lanka 151 196 225 294 381 468 627 940 1,117 1,269 1,387 1,493 1,570 1,625 1,655 1,680 1,700 1,715 Taiwan 6,381 6,367 6,461 6,613 6,656 6,632 6,671 6,740 6,780 6,819 6,858 6,896 6,936 6,974 7,011 7,047 7,081 7,117 Thailand 1,799 2,729 3,830 4,826 6,043 5,972 6,265 6,625 6,840 6,965 6,998 7,050 7,108 7,131 7,144 7,157 7,169 7,181 Vietnam 1,565 2,094 2,940 3,850 5,193 6,225 7,270 8,484 8,969 9,450 9,928 10,389 10,877 11,367 11,866 12,370 12,878 13,408

total a-P 307,528 340,384 373,214 409,564 445,865 471,896 495,009 524,702 567,463 606,250 637,066 664,165 688,966 707,887 724,527 739,221 752,002 764,161 % Chg 9% 11% 10% 10% 9% 6% 5% 6% 8% 7% 5% 4% 4% 3% 2% 2% 2% 2%

total a-P (excl. china) 144,268 161,464 178,218 194,459 208,267 219,331 230,189 239,807 250,183 260,049 268,328 275,498 281,844 286,607 290,709 294,014 296,854 299,106

% Chg 10% 12% 10% 9% 7% 5% 5% 4% 4% 4% 3% 3% 2% 2% 1% 1% 1% 1%

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025Australia 117 67 40 58 38 66 137 216 281 257 248 166 111 74 65 31 19 15 China 11,518 15,660 16,076 20,109 22,493 14,967 12,255 20,075 32,385 28,921 22,537 19,929 18,455 14,158 12,539 11,389 9,941 9,907 Hong Kong 119 138 70 77 20 18 -4 -48 -32 -38 -36 -11 -8 -9 -10 -10 -9 -9India 10,623 10,345 12,382 9,859 6,120 5,435 5,646 4,598 6,533 6,379 5,540 4,846 4,424 3,160 2,601 2,064 1,657 1,171 Indonesia 102 129 257 541 771 738 569 357 271 372 346 335 250 183 126 79 75 49 Japan -1,025 176 302 600 444 -11 -199 67 72 43 26 20 20 15 3 -16 -35 -23Korea 585 3,622 425 1,522 2,155 2,415 1,934 1,480 1,596 1,174 754 500 279 150 173 48 56 6 Malaysia 374 284 63 109 243 217 109 77 42 34 52 48 35 24 25 17 17 12 New Zealand 40 13 21 37 1 1 -11 -11 -46 -5 7 10 13 13 13 10 4 3 Pakistan 743 758 880 1,032 1,033 912 839 590 385 469 359 325 305 301 298 295 295 295 Philippines -1 64 137 185 256 232 291 339 368 382 313 272 255 246 228 208 187 140 Singapore 53 110 108 96 36 17 11 -3 -11 2 3 1 1 - - - - - Sri Lanka 66 45 29 69 87 87 159 313 177 152 118 106 77 55 30 25 20 15 Taiwan 122 -14 94 151 43 -24 38 69 40 39 39 39 40 39 37 36 35 36 Thailand 819 930 1,101 996 1,217 -71 293 360 215 125 33 53 58 23 13 13 12 12 Vietnam 875 529 846 910 1,343 1,032 1,045 1,214 485 480 478 462 487 490 500 504 507 530 total a-P 25,129 32,856 32,831 36,350 36,301 26,030 23,113 29,693 42,761 38,786 30,816 27,099 24,801 18,921 16,641 14,694 12,781 12,159


Pay-tv Penetration of tv Homes (%)

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025Australia 27% 28% 28% 28% 28% 29% 30% 32% 35% 37% 40% 41% 42% 43% 43% 43% 43% 43%

China 41% 45% 48% 51% 55% 58% 59% 63% 69% 75% 79% 82% 86% 88% 90% 92% 94% 95%

Hong Kong 93% 98% 100% 102% 101% 101% 99% 95% 93% 91% 88% 87% 86% 85% 84% 83% 82% 82%

India 72% 76% 80% 83% 84% 83% 83% 83% 84% 85% 85% 85% 86% 85% 85% 84% 83% 82%

Indonesia 2% 3% 3% 5% 7% 9% 10% 11% 11% 12% 12% 13% 13% 14% 14% 13% 13% 13%

Japan 19% 19% 20% 21% 22% 22% 21% 21% 22% 22% 22% 22% 22% 22% 22% 22% 22% 22%

Korea 97% 116% 116% 123% 133% 145% 153% 160% 168% 173% 176% 178% 179% 180% 180% 180% 180% 180%

Malaysia 46% 49% 47% 48% 51% 52% 53% 53% 52% 52% 52% 53% 53% 52% 52% 52% 52% 52%

New Zealand 50% 50% 51% 53% 52% 52% 51% 50% 47% 46% 46% 46% 47% 47% 48% 48% 48% 48%

Pakistan 34% 37% 40% 44% 48% 50% 53% 54% 54% 55% 55% 55% 55% 55% 56% 56% 56% 56%

Philippines 9% 10% 10% 11% 12% 13% 14% 16% 18% 19% 20% 22% 22% 23% 24% 25% 25% 26%

Singapore 54% 63% 71% 79% 81% 82% 82% 81% 79% 79% 79% 78% 78% 78% 77% 77% 77% 77%

Sri Lanka 4% 5% 6% 8% 10% 12% 15% 22% 26% 29% 31% 33% 34% 35% 36% 37% 37% 37%

Taiwan 95% 92% 92% 93% 92% 91% 90% 90% 90% 90% 90% 90% 90% 90% 90% 90% 90% 90%

Thailand 9% 13% 18% 23% 28% 27% 28% 30% 31% 31% 31% 31% 31% 31% 31% 31% 31% 30%

Vietnam 9% 11% 15% 19% 25% 30% 34% 39% 40% 42% 43% 44% 45% 46% 47% 48% 49% 50%

a-P Pen./tvHH 42% 46% 49% 52% 56% 58% 59% 61% 65% 69% 71% 73% 75% 76% 77% 78% 79% 79%

a-P Pen./tvHH (excl. china) 44% 48% 51% 54% 56% 57% 59% 60% 61% 62% 63% 63% 64% 64% 64% 64% 63% 63%

executive suMMaRy


total Pay-tv subs (includes customers that subscribe to multiple platforms) (000)

Pay-tv Penetration of tv Homes (includes customers that subscribe to multiple platforms) (%)

Digital Pay-tv subs (000)

Market Projections

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025Australia 2,256 2,323 2,363 2,421 2,459 2,525 2,662 2,878 3,159 3,416 3,664 3,830 3,941 4,015 4,080 4,111 4,130 4,145 China 160,938 175,590 188,061 202,879 216,891 226,857 234,382 243,590 252,309 260,386 266,376 271,947 279,896 287,431 294,859 302,173 308,078 314,089 Hong Kong 1,836 1,912 2,001 2,073 2,082 2,099 2,096 2,070 2,061 2,033 2,007 2,008 1,998 1,988 1,977 1,966 1,956 1,947 India 90,281 100,326 112,273 121,267 124,645 129,210 134,842 139,200 145,340 151,406 156,695 161,349 165,603 168,640 171,127 173,083 174,626 175,739 Indonesia 739 868 1,125 1,666 2,437 3,175 3,744 4,101 4,372 4,744 5,090 5,425 5,674 5,857 5,983 6,062 6,137 6,186 Japan 9,441 9,617 9,919 10,519 10,963 10,952 10,753 10,820 10,892 10,935 10,961 10,981 11,001 11,016 11,019 11,003 10,968 10,945 Korea 17,502 18,121 18,451 18,697 18,884 19,073 19,225 19,321 19,418 19,535 19,613 19,672 19,711 19,750 19,790 19,829 19,869 19,909 Malaysia 2,646 2,930 2,993 3,102 3,345 3,562 3,671 3,748 3,790 3,824 3,876 3,924 3,959 3,983 4,008 4,025 4,042 4,054 New Zealand 790 803 824 861 862 863 852 841 795 790 797 807 820 833 846 856 860 863 Pakistan 6,196 6,954 7,834 8,866 9,899 10,811 11,650 12,240 12,625 13,095 13,453 13,778 14,084 14,385 14,683 14,978 15,274 15,569 Philippines 1,487 1,551 1,688 1,873 2,129 2,361 2,652 2,991 3,359 3,741 4,054 4,326 4,580 4,826 5,055 5,263 5,449 5,589 Singapore 568 648 707 757 759 763 857 853 843 844 846 868 869 891 891 891 891 891 Sri Lanka 151 196 225 294 381 468 627 940 1,117 1,269 1,387 1,493 1,570 1,625 1,655 1,680 1,700 1,715 Taiwan 6,023 6,014 6,071 6,115 6,166 6,161 6,182 6,253 6,294 6,333 6,372 6,410 6,450 6,488 6,526 6,563 6,599 6,629 Thailand 1,799 2,729 3,830 4,826 6,043 5,972 6,265 6,625 6,840 6,965 6,998 7,050 7,108 7,131 7,144 7,157 7,169 7,181 Vietnam 1,529 1,959 2,562 3,247 4,398 5,285 6,181 7,148 7,538 7,947 8,357 8,771 9,218 9,676 10,144 10,620 11,102 11,608

total a-P 304,183 332,541 360,926 389,462 412,344 430,135 446,642 463,619 480,752 497,260 510,546 522,638 536,481 548,534 559,786 570,260 578,849 587,057 % Chg 8% 9% 9% 8% 6% 4% 4% 4% 4% 3% 3% 2% 3% 2% 2% 2% 2% 1%

a-P (excl. china) 143,245 156,951 172,866 186,584 195,453 203,279 212,260 220,030 228,443 236,875 244,170 250,691 256,585 261,103 264,927 268,087 270,772 272,968

% Chg 10% 10% 10% 8% 5% 4% 4% 4% 4% 4% 3% 3% 2% 2% 1% 1% 1% 1%


China 41% 44% 46% 48% 50% 52% 52% 54% 55% 56% 57% 58% 59% 60% 61% 63% 63% 64%

Hong Kong 82% 84% 87% 89% 89% 89% 87% 84% 83% 81% 79% 79% 78% 77% 76% 75% 74% 73%

India 71% 75% 80% 82% 80% 80% 80% 80% 80% 81% 81% 82% 82% 82% 81% 81% 80% 79%

Indonesia 2% 3% 3% 5% 7% 9% 10% 11% 11% 12% 12% 13% 13% 14% 14% 13% 13% 13%

Japan 19% 19% 20% 21% 22% 22% 21% 21% 22% 22% 22% 22% 22% 22% 22% 22% 22% 22%

Korea 97% 99% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Malaysia 46% 49% 47% 48% 51% 52% 53% 53% 52% 52% 52% 53% 53% 52% 52% 52% 52% 52%

New Zealand 50% 50% 51% 53% 52% 52% 51% 50% 47% 46% 46% 46% 47% 47% 48% 48% 48% 48%

Pakistan 34% 37% 40% 44% 48% 50% 53% 54% 54% 55% 55% 55% 55% 55% 56% 56% 56% 56%

Philippines 9% 10% 10% 11% 12% 13% 14% 16% 18% 19% 20% 22% 22% 23% 24% 25% 25% 26%

Singapore 52% 59% 62% 66% 66% 66% 73% 72% 70% 70% 70% 71% 71% 72% 72% 72% 72% 72%

Sri Lanka 4% 5% 6% 8% 10% 12% 15% 22% 26% 29% 31% 33% 34% 35% 36% 37% 37% 37%

Taiwan 89% 87% 87% 86% 85% 84% 84% 84% 84% 84% 84% 84% 84% 84% 84% 84% 84% 84%

Thailand 9% 13% 18% 23% 28% 27% 28% 30% 31% 31% 31% 31% 31% 31% 31% 31% 31% 30%

Vietnam 8% 11% 13% 16% 22% 25% 29% 33% 34% 35% 36% 37% 38% 39% 40% 41% 42% 43%

a-P Pen./tvHH 42% 45% 47% 50% 51% 52% 53% 54% 55% 56% 57% 58% 59% 59% 60% 60% 61% 61%

a-P Pen./tvHH excl. china 44% 46% 49% 52% 53% 53% 54% 55% 56% 57% 57% 58% 58% 58% 58% 58% 58% 58%

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 2,256 2,323 2,363 2,421 2,459 2,525 2,662 2,878 3,159 3,416 3,664 3,830 3,941 4,015 4,080 4,111 4,130 4,145

China 49,230 66,910 95,686 125,773 160,775 189,591 219,508 247,895 288,500 325,493 355,979 383,733 407,122 421,279 433,818 445,207 455,148 465,055

Hong Kong 2,075 2,212 2,282 2,358 2,378 2,396 2,392 2,344 2,312 2,274 2,238 2,227 2,219 2,210 2,200 2,190 2,181 2,172

India 9,784 16,734 26,115 34,500 48,253 65,170 67,616 80,369 93,423 103,522 110,338 115,677 120,227 123,348 125,654 127,282 128,387 128,978

Indonesia 619 809 1,047 1,650 2,384 3,133 3,744 4,101 4,372 4,744 5,090 5,425 5,674 5,857 5,983 6,062 6,137 6,186

Japan 6,569 7,550 8,722 10,519 10,963 10,952 10,753 10,820 10,892 10,935 10,961 10,981 11,001 11,016 11,019 11,003 10,968 10,945

Korea 4,219 7,499 9,898 12,364 15,517 18,958 22,030 24,251 26,374 28,132 29,693 30,783 31,657 32,512 33,350 34,029 34,935 35,791

Malaysia 2,646 2,930 2,993 3,102 3,345 3,562 3,671 3,748 3,790 3,828 3,884 3,935 3,973 4,000 4,026 4,044 4,062 4,075

New Zealand 763 800 824 861 862 863 852 841 795 790 797 807 820 833 846 856 860 863

Pakistan 66 103 140 200 285 398 551 745 2,330 2,692 3,052 3,283 3,515 3,681 3,849 4,018 4,191 4,366

Philippines 145 242 458 848 1,146 1,534 1,859 2,291 2,742 3,210 3,598 3,938 4,250 4,553 4,829 5,094 5,327 5,514

Singapore 564 694 802 898 934 951 962 959 948 950 953 954 955 955 955 955 955 955

Sri Lanka 130 173 198 260 338 422 579 891 1,062 1,213 1,325 1,423 1,488 1,543 1,583 1,618 1,648 1,673

Taiwan 895 946 1,228 1,654 2,271 3,544 5,263 5,893 6,354 6,617 6,858 6,896 6,936 6,974 7,011 7,047 7,081 7,117

Thailand 799 929 930 826 1,043 1,127 1,845 2,465 3,081 3,620 3,973 4,333 4,687 5,019 5,341 5,663 6,035 6,408

Vietnam 135 312 734 1,152 1,653 2,090 2,945 3,879 4,565 5,247 6,165 7,592 9,336 11,305 11,866 12,370 12,878 13,408

total a-P 80,894 111,165 154,419 199,385 254,606 307,215 347,231 394,371 454,700 506,683 548,567 585,816 617,801 639,100 656,409 671,550 684,923 697,650

% Chg 64% 37% 39% 29% 28% 21% 13% 14% 15% 11% 8% 7% 5% 3% 3% 2% 2% 2%

executive suMMaRy


Digital Pay-tv Penetration of tv Homes (%)

Digital Pay-tv Penetration of tv Homes (includes customers that subscribe to multiple platforms) (%)

Digital Pay-tv subs (includes customers that subscribe to multiple platforms) (000)

Market Projections

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 27% 28% 28% 28% 28% 29% 30% 32% 35% 37% 40% 41% 42% 43% 43% 43% 43% 43%

China 12% 17% 23% 30% 37% 43% 49% 55% 63% 70% 76% 81% 86% 88% 90% 92% 94% 95%

Hong Kong 93% 98% 100% 102% 101% 101% 99% 95% 93% 91% 88% 87% 86% 85% 84% 83% 82% 82%

India 8% 13% 19% 23% 31% 40% 40% 46% 52% 55% 57% 59% 60% 60% 60% 59% 59% 58%

Indonesia 2% 2% 3% 5% 7% 9% 10% 11% 11% 12% 12% 13% 13% 14% 14% 13% 13% 13%

Japan 13% 15% 17% 21% 22% 22% 21% 21% 22% 22% 22% 22% 22% 22% 22% 22% 22% 22%

Korea 24% 41% 53% 66% 82% 99% 114% 125% 136% 144% 151% 156% 161% 165% 169% 172% 176% 180%

Malaysia 46% 49% 47% 48% 51% 52% 53% 53% 52% 52% 52% 53% 53% 53% 53% 52% 52% 52%

New Zealand 48% 50% 51% 53% 52% 52% 51% 50% 47% 46% 46% 46% 47% 47% 48% 48% 48% 48%

Pakistan 0.4% 1% 1% 1% 1% 2% 2% 3% 10% 11% 13% 13% 14% 14% 15% 15% 15% 16%

Philippines 1% 1% 3% 5% 7% 9% 10% 12% 14% 16% 18% 20% 21% 22% 23% 24% 25% 25%

Singapore 52% 63% 71% 79% 81% 82% 82% 81% 79% 79% 79% 78% 78% 78% 77% 77% 77% 77%

Sri Lanka 4% 5% 5% 7% 9% 10% 14% 21% 25% 28% 30% 31% 32% 34% 34% 35% 36% 36%

Taiwan 13% 14% 18% 23% 31% 48% 71% 79% 85% 87% 90% 90% 90% 90% 90% 90% 90% 90%

Thailand 4% 4% 4% 4% 5% 5% 8% 11% 14% 16% 18% 19% 21% 22% 23% 24% 26% 27%

Vietnam 1% 2% 4% 6% 8% 10% 14% 18% 21% 23% 27% 32% 39% 46% 47% 48% 49% 50%

a-P Pen./tvHH 11% 15% 20% 26% 32% 37% 41% 46% 52% 57% 61% 65% 67% 69% 70% 71% 72% 72%

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 27% 28% 28% 28% 28% 29% 30% 32% 35% 37% 40% 41% 42% 43% 43% 43% 43% 43%

China 12% 16% 22% 27% 33% 37% 42% 46% 49% 52% 54% 57% 59% 60% 61% 63% 63% 64%

Hong Kong 82% 84% 87% 89% 89% 89% 87% 84% 83% 81% 79% 79% 78% 77% 76% 75% 74% 73%

India 7% 12% 18% 22% 28% 37% 37% 43% 48% 52% 54% 55% 56% 56% 56% 56% 55% 55%

Indonesia 2% 2% 3% 5% 7% 9% 10% 11% 11% 12% 12% 13% 13% 14% 14% 13% 13% 13%

Japan 13% 15% 17% 21% 22% 22% 21% 21% 22% 22% 22% 22% 22% 22% 22% 22% 22% 22%

Korea 24% 25% 37% 43% 48% 54% 61% 65% 68% 71% 75% 78% 81% 85% 88% 92% 96% 100%

Malaysia 46% 49% 47% 48% 51% 52% 53% 53% 52% 52% 52% 53% 53% 53% 53% 52% 52% 52%

New Zealand 48% 50% 51% 53% 52% 52% 51% 50% 47% 46% 46% 46% 47% 47% 48% 48% 48% 48%

Pakistan 0.4% 1% 1% 1% 1% 2% 2% 3% 10% 11% 13% 13% 14% 14% 15% 15% 15% 16%

Philippines 1% 1% 3% 5% 7% 9% 10% 12% 14% 16% 18% 20% 21% 22% 23% 24% 25% 25%

Singapore 51% 59% 62% 66% 66% 66% 73% 72% 70% 70% 70% 71% 71% 72% 72% 72% 72% 72%

Sri Lanka 4% 5% 5% 7% 9% 10% 14% 21% 25% 28% 30% 31% 32% 34% 34% 35% 36% 36%

Taiwan 8% 9% 10% 13% 18% 42% 65% 73% 78% 81% 84% 84% 84% 84% 84% 84% 84% 84%

Thailand 4% 4% 4% 4% 5% 5% 8% 11% 14% 16% 18% 19% 21% 22% 23% 24% 26% 27%

Vietnam 0.5% 1% 2% 3% 4% 6% 9% 12% 14% 16% 20% 25% 32% 39% 40% 41% 42% 43%

a-P Pen./tvHH 11% 14% 19% 23% 27% 32% 36% 39% 42% 45% 47% 49% 51% 52% 53% 53% 54% 54%

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 2,256 2,323 2,363 2,421 2,459 2,525 2,662 2,878 3,159 3,416 3,664 3,830 3,941 4,015 4,080 4,111 4,130 4,145

China 46,908 63,580 88,751 113,547 140,068 163,883 189,070 206,590 223,529 239,678 253,617 267,013 279,896 287,431 294,859 302,173 308,078 314,089

Hong Kong 1,836 1,912 2,001 2,073 2,082 2,099 2,096 2,070 2,061 2,033 2,007 2,008 1,998 1,988 1,977 1,966 1,956 1,947

India 9,409 16,059 25,005 32,525 43,536 59,583 62,015 74,528 87,190 96,975 103,541 108,687 113,067 116,066 118,258 119,778 120,768 121,301

Indonesia 619 809 1,047 1,650 2,384 3,133 3,744 4,101 4,372 4,744 5,090 5,425 5,674 5,857 5,983 6,062 6,137 6,186

Japan 6,569 7,550 8,722 10,519 10,963 10,952 10,753 10,820 10,892 10,935 10,961 10,981 11,001 11,016 11,019 11,003 10,968 10,945

Korea 4,219 4,496 6,800 7,990 9,175 10,390 11,680 12,517 13,141 13,842 14,727 15,376 16,010 16,754 17,459 18,129 19,019 19,909

Malaysia 2,646 2,930 2,993 3,102 3,345 3,562 3,671 3,748 3,790 3,828 3,884 3,935 3,973 4,000 4,026 4,044 4,062 4,075

New Zealand 763 800 824 861 862 863 852 841 795 790 797 807 820 833 846 856 860 863

Pakistan 66 103 140 200 285 398 551 745 2,330 2,692 3,052 3,283 3,515 3,681 3,849 4,018 4,191 4,366

Philippines 145 242 458 848 1,146 1,534 1,859 2,291 2,742 3,210 3,598 3,938 4,250 4,553 4,829 5,094 5,327 5,514

Singapore 548 648 707 757 759 763 857 853 843 844 846 868 869 891 891 891 891 891

Sri Lanka 130 173 198 260 338 422 579 891 1,062 1,213 1,325 1,423 1,488 1,543 1,583 1,618 1,648 1,673

Taiwan 537 592 723 958 1,299 3,073 4,774 5,407 5,868 6,131 6,372 6,410 6,450 6,488 6,526 6,563 6,599 6,629

Thailand 799 929 930 826 1,043 1,127 1,845 2,465 3,081 3,620 3,973 4,333 4,687 5,019 5,341 5,663 6,035 6,408

Vietnam 99 177 356 549 858 1,150 1,856 2,543 3,134 3,744 4,594 5,973 7,677 9,614 10,144 10,620 11,102 11,608

total a-P 77,549 103,323 142,017 179,084 220,603 265,455 298,865 333,288 367,988 397,694 422,047 444,290 465,316 479,747 491,668 502,588 511,771 520,546

% Chg 62% 33% 37% 26% 23% 20% 13% 12% 10% 8% 6% 5% 5% 3% 2% 2% 2% 2%

executive suMMaRy


Digital Penetration of total Pay-tv subs (%)

Digital Penetration of total Pay-tv subs (includes customers that subscribe to multiple platforms) (%)

HD Pay-tv subs (000)

Market Projections

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025Australia 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%China 30% 37% 49% 58% 68% 75% 83% 87% 91% 94% 97% 99% 100% 100% 100% 100% 100% 100%Hong Kong 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%India 11% 17% 23% 28% 37% 48% 48% 55% 62% 66% 67% 69% 70% 70% 70% 70% 70% 70%Indonesia 84% 93% 93% 99% 98% 99% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%Japan 70% 79% 88% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%Korea 24% 35% 46% 54% 62% 69% 74% 78% 81% 83% 86% 88% 90% 92% 93% 95% 98% 100%Malaysia 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%New Zealand 97% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%Pakistan 1% 1% 2% 2% 3% 4% 5% 6% 18% 21% 23% 24% 25% 26% 26% 27% 27% 28%Philippines 10% 16% 27% 45% 54% 65% 70% 77% 82% 86% 89% 91% 93% 94% 96% 97% 98% 99%Singapore 97% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%Sri Lanka 86% 88% 88% 88% 89% 90% 92% 95% 95% 96% 96% 95% 95% 95% 96% 96% 97% 98%Taiwan 14% 15% 19% 25% 34% 53% 79% 87% 94% 97% 100% 100% 100% 100% 100% 100% 100% 100%Thailand 44% 34% 24% 17% 17% 19% 29% 37% 45% 52% 57% 61% 66% 70% 75% 79% 84% 89%Vietnam 9% 15% 25% 30% 32% 34% 41% 46% 51% 56% 62% 73% 86% 99% 100% 100% 100% 100%a-P Pen./Pay-tv subs 26% 33% 41% 49% 57% 65% 70% 75% 80% 84% 86% 88% 90% 90% 91% 91% 91% 91%

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025Australia 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%China 29% 36% 47% 56% 65% 72% 81% 85% 89% 92% 95% 98% 100% 100% 100% 100% 100% 100%Hong Kong 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%India 10% 16% 22% 27% 35% 46% 46% 54% 60% 64% 66% 67% 68% 69% 69% 69% 69% 69%Indonesia 84% 93% 93% 99% 98% 99% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%Japan 70% 79% 88% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%Korea 24% 25% 37% 43% 49% 54% 61% 65% 68% 71% 75% 78% 81% 85% 88% 91% 96% 100%Malaysia 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 101%New Zealand 97% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%Pakistan 1% 1% 2% 2% 3% 4% 5% 6% 18% 21% 23% 24% 25% 26% 26% 27% 27% 28%Philippines 10% 16% 27% 45% 54% 65% 70% 77% 82% 86% 89% 91% 93% 94% 96% 97% 98% 99%Singapore 96% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%Sri Lanka 86% 88% 88% 88% 89% 90% 92% 95% 95% 96% 96% 95% 95% 95% 96% 96% 97% 98%Taiwan 9% 10% 12% 16% 21% 50% 77% 86% 93% 97% 100% 100% 100% 100% 100% 100% 100% 100%Thailand 44% 34% 24% 17% 17% 19% 29% 37% 45% 52% 57% 61% 66% 70% 75% 79% 84% 89%Vietnam 6% 9% 14% 17% 20% 22% 30% 36% 42% 47% 55% 68% 83% 99% 100% 100% 100% 100%a-P Pen./Pay-tv subs 25% 31% 39% 46% 53% 62% 67% 72% 77% 80% 83% 85% 87% 87% 88% 88% 88% 89%

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025Australia 384 549 682 789 946 1,152 1,332 1,507 1,671 1,809 1,962 2,105 2,242 2,342 2,436 2,515 2,593 2,682 China 641 1,213 2,345 5,460 15,718 34,232 54,198 74,527 92,255 106,997 121,333 135,727 161,539 178,069 194,421 211,007 227,907 245,121 Hong Kong 10 41 101 175 265 360 454 600 700 783 818 898 978 1,050 1,119 1,185 1,250 1,312 India - 5 74 503 1,527 2,625 4,115 6,304 8,857 11,110 13,141 15,089 16,945 18,267 19,297 20,163 20,927 21,486 Indonesia - - 2 35 161 362 525 674 1,151 1,382 1,691 2,036 2,383 2,897 2,998 3,063 3,125 3,163 Japan 1,530 2,200 3,217 4,278 4,519 6,022 6,299 6,496 6,736 7,027 7,267 7,465 7,529 7,604 7,673 7,697 7,722 7,745 Korea 473 2,158 4,257 6,833 8,800 10,422 11,789 12,911 13,948 14,739 15,563 16,174 16,685 17,001 17,428 17,795 18,158 18,522 Malaysia - - 302 780 1,278 1,700 1,980 2,018 2,101 2,170 2,251 2,350 2,430 2,486 2,530 2,560 2,598 2,620 New Zealand 70 144 231 331 424 486 529 560 590 613 625 641 675 711 725 745 760 770 Pakistan - - - - - - - - - - - - - - - - - - Philippines - - 3 39 115 253 438 578 783 1,086 1,411 1,740 2,095 2,461 2,834 3,224 3,597 3,941 Singapore 85 230 389 503 578 616 640 959 948 950 953 954 955 955 955 955 955 955 Sri Lanka - - - - - - - - - - - - - - - - - - Taiwan 139 182 323 496 669 841 1,059 1,273 1,471 1,662 1,851 2,031 2,203 2,376 2,549 2,722 2,892 3,054 Thailand - - 13 70 143 230 281 347 436 557 662 744 812 815 818 821 824 827 Vietnam - - 15 67 195 464 795 1,541 2,555 2,958 3,479 4,264 5,229 6,311 6,691 7,043 7,396 7,769

total a-P 3,331 6,722 11,954 20,358 35,338 59,764 84,435 110,295 134,202 153,843 173,007 192,219 222,701 243,345 262,473 281,496 300,705 319,968

% Chg 147% 102% 78% 70% 74% 69% 41% 31% 22% 15% 12% 11% 16% 9% 8% 7% 7% 6%

executive suMMaRy


HD Pay-tv Penetration of tv Homes (%)

HD Penetration of total Digital Pay-tv subs (%)

Pay-tv DvR subs (000)

Market Projections

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 5% 7% 8% 9% 11% 13% 15% 17% 18% 20% 21% 23% 24% 25% 26% 27% 27% 28%

China 0.2% 0.3% 1% 1% 4% 8% 12% 16% 20% 23% 26% 29% 34% 37% 40% 44% 47% 50%

Hong Kong 0.4% 2% 4% 8% 11% 15% 19% 24% 28% 31% 32% 35% 38% 40% 43% 45% 47% 49%

India - 0.004% 0.05% 0.3% 1% 2% 2% 4% 5% 6% 7% 8% 8% 9% 9% 9% 10% 10%

Indonesia - - 0.01% 0.1% 0.4% 1% 1% 2% 3% 3% 4% 5% 6% 7% 7% 7% 7% 7%

Japan 3% 4% 6% 8% 9% 12% 12% 13% 13% 14% 14% 15% 15% 15% 15% 15% 15% 16%

Korea 3% 12% 23% 36% 47% 55% 61% 67% 72% 75% 79% 82% 85% 86% 88% 90% 92% 93%

Malaysia - - 5% 12% 19% 25% 28% 28% 29% 30% 30% 31% 32% 33% 33% 33% 33% 34%

New Zealand 4% 9% 14% 20% 26% 29% 31% 33% 35% 36% 36% 37% 39% 40% 41% 42% 43% 43%

Pakistan - - - - - - - - - - - - - - - - - -

Philippines - - 0.02% 0.2% 1% 1% 2% 3% 4% 6% 7% 9% 10% 12% 14% 15% 17% 18%

Singapore 8% 21% 34% 44% 50% 53% 55% 81% 79% 79% 79% 78% 78% 78% 77% 77% 77% 77%

Sri Lanka - - - - - - - - - - - - - - - - - -

Taiwan 2% 3% 5% 7% 9% 11% 14% 17% 20% 22% 24% 27% 29% 31% 33% 35% 37% 39%

Thailand - - 0.1% 0.3% 1% 1% 1% 2% 2% 2% 3% 3% 4% 4% 4% 4% 4% 4%

Vietnam - - 0.1% 0.3% 1% 2% 4% 7% 11% 13% 15% 18% 22% 26% 27% 27% 28% 29%

a-P Pen./tvHH 0.5% 0.9% 2% 3% 4% 7% 10% 13% 15% 17% 19% 21% 24% 26% 28% 30% 32% 33%

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 17% 24% 29% 33% 38% 46% 50% 52% 53% 53% 54% 55% 57% 58% 60% 61% 63% 65%

China 1% 2% 2% 4% 10% 18% 25% 30% 32% 33% 34% 35% 40% 42% 45% 47% 50% 53%

Hong Kong 0.5% 2% 4% 7% 11% 15% 19% 26% 30% 34% 37% 40% 44% 48% 51% 54% 57% 60%

India - 0.03% 0.3% 1% 3% 4% 6% 8% 9% 11% 12% 13% 14% 15% 15% 16% 16% 17%

Indonesia - - 0.2% 2.1% 7% 12% 14% 16% 26% 29% 33% 38% 42% 49% 50% 51% 51% 51%

Japan 23% 29% 37% 41% 41% 55% 59% 60% 62% 64% 66% 68% 68% 69% 70% 70% 70% 71%

Korea 11% 29% 43% 55% 57% 55% 54% 53% 53% 52% 52% 53% 53% 52% 52% 52% 52% 52%

Malaysia - - 10% 25% 38% 48% 54% 54% 55% 57% 58% 60% 61% 62% 63% 63% 64% 64%

New Zealand 9% 18% 28% 38% 49% 56% 62% 67% 74% 78% 78% 79% 82% 85% 86% 87% 88% 89%

Pakistan - - - - - - - - - - - - - - - - - -

Philippines - - 1% 5% 10% 16% 24% 25% 29% 34% 39% 44% 49% 54% 59% 63% 68% 71%

Singapore 15% 33% 49% 56% 62% 65% 67% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Sri Lanka - - - - - - - - - - - - - - - - - -

Taiwan 16% 19% 26% 30% 29% 24% 20% 22% 23% 25% 27% 29% 32% 34% 36% 39% 41% 43%

Thailand - - 1% 8% 14% 20% 15% 14% 14% 15% 17% 17% 17% 16% 15% 14% 14% 13%

Vietnam - - 2% 6% 12% 22% 27% 40% 56% 56% 56% 56% 56% 56% 56% 57% 57% 58%

total a-P 4% 6% 8% 10% 14% 19% 24% 28% 30% 30% 32% 33% 36% 38% 40% 42% 44% 46%

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025Australia 998 1,146 1,592 1,732 1,868 1,955 2,026 2,100 2,304 2,438 2,544 2,652 2,734 2,804 2,860 2,897 2,934 2,971 China 38 97 158 329 705 1,097 1,682 2,278 2,786 2,651 2,211 1,770 1,310 1,323 1,336 1,347 1,356 1,364 Hong Kong 3 9 20 32 40 44 50 75 97 116 133 149 164 178 190 200 210 220 India - 110 282 401 609 811 995 1,124 1,353 1,505 1,601 1,719 1,816 1,851 1,880 1,916 1,952 1,988 Indonesia - - - - 5 15 40 66 110 140 180 215 260 320 380 450 520 590 Japan 453 622 826 1,024 1,234 1,415 1,547 1,712 1,789 1,875 2,555 2,642 2,717 2,771 2,795 2,815 2,835 2,855 Korea 36 57 88 137 191 261 432 673 955 1,214 1,427 1,640 1,801 1,937 2,033 2,113 2,193 2,273 Malaysia 15 15 30 84 304 543 735 908 1,004 1,116 1,280 1,401 1,532 1,653 1,780 1,911 2,037 2,163 New Zealand 121 173 231 331 424 486 529 560 590 613 625 641 675 711 725 745 760 770 Pakistan - - - - - - - - - - - - - - - - - - Philippines - - - 1 4 11 23 50 92 132 194 261 333 413 498 582 666 750 Singapore 28 86 151 190 231 258 290 615 619 631 653 696 740 783 848 891 912 955 Sri Lanka - - - - - - - - - - - - - - - - - - Taiwan - 15 46 98 163 248 499 610 733 871 999 1,102 1,205 1,308 1,409 1,511 1,560 1,615 Thailand 11 19 28 41 57 84 115 142 170 189 211 226 240 240 240 240 240 240 Vietnam - - - - - - - - - - - - - - - - - -

total a-P 1,703 2,349 3,452 4,400 5,835 7,227 8,963 10,913 12,603 13,490 14,614 15,114 15,527 16,292 16,973 17,618 18,175 18,754

% Chg 72% 38% 47% 27% 33% 24% 24% 22% 15% 7% 8% 3% 3% 5% 4% 4% 3% 3%

executive suMMaRy


Pay-tv DvR Penetration of total Digital Pay-tv subs (%)

Pay-tv tve subs (000)

Pay-tv tve Penetration of total Digital Pay-tv subs (%)

Market Projections

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 44% 49% 67% 72% 76% 77% 76% 73% 73% 71% 69% 69% 69% 70% 70% 70% 71% 72%

China 0.1% 0.1% 0.2% 0.3% 0.4% 1% 1% 1% 1% 1% 1% 0.5% 0.3% 0.3% 0.3% 0.3% 0.3% 0.3%

Hong Kong 0.1% 0.4% 1% 1% 2% 2% 2% 3% 4% 5% 6% 7% 7% 8% 9% 9% 10% 10%

India - 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 2% 2% 1% 2% 2% 2%

Indonesia - - - - 0.2% 0.5% 1% 2% 3% 3% 4% 4% 5% 5% 6% 7% 8% 10%

Japan 7% 8% 9% 10% 11% 13% 14% 16% 16% 17% 23% 24% 25% 25% 25% 26% 26% 26%

Korea 1% 1% 1% 1% 1% 1% 2% 3% 4% 4% 5% 5% 6% 6% 6% 6% 6% 6%

Malaysia 1% 1% 1% 3% 9% 15% 20% 24% 26% 29% 33% 36% 39% 41% 44% 47% 50% 53%

New Zealand 16% 22% 28% 38% 49% 56% 62% 67% 74% 78% 78% 79% 82% 85% 86% 87% 88% 89%

Pakistan - - - - - - - - - - - - - - - - - -

Philippines - - - 0.1% 0.3% 1% 1% 2% 3% 4% 5% 7% 8% 9% 10% 11% 13% 14%

Singapore 5% 12% 19% 21% 25% 27% 30% 64% 65% 66% 69% 73% 77% 82% 89% 93% 95% 100%

Sri Lanka - - - - - - - - - - - - - - - - - -

Taiwan - 2% 4% 6% 7% 7% 9% 10% 12% 13% 15% 16% 17% 19% 20% 21% 22% 23%

Thailand 1% 2% 3% 5% 5% 7% 6% 6% 6% 5% 5% 5% 5% 5% 4% 4% 4% 4%

Vietnam - - - - - - - - - - - - - - - - - -

total a-P 2% 2% 2% 2% 2% 2% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3%

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia - - - - 10% 14% 16% 18% 21% 24% 26% 26% 28% 30% 32% 33% 34% 35%

China - - - - - - - - - - - - - - - - - -

Hong Kong - - - - 28% 32% 33% 36% 39% 42% 45% 50% 53% 57% 60% 64% 67% 70%

India - - - - - 0.2% 0.3% 0.3% 0.2% 0.2% 0.2% 0.3% 0.3% 0.3% 0.3% 0.3% 0.3% 0.3%

Indonesia - - - - - - 1% 1% 1% 1% 2% 2% 3% 3% 3% 4% 3% 4%

Japan - - - - 1% 8% 9% 11% 14% 16% 18% 20% 21% 22% 23% 24% 25% 25%

Korea - - - - 6% 8% 10% 15% 18% 21% 23% 24% 25% 26% 27% 29% 30% 31%

Malaysia - - - - 7% 12% 17% 23% 28% 32% 36% 40% 44% 46% 48% 51% 53% 56%

New Zealand - - - - - 5% 11% 19% 22% 25% 28% 30% 32% 34% 36% 37% 36% 37%

Pakistan - - - - - - - - - - - - - - - - - -

Philippines - - - 1% 1% 1% 1% 1% 1% 1% 1% 2% 2% 2% 2% 2% 2% 2%

Singapore - - - - - 0.08 7% 8% 12% 13% 14% 16% 17% 30% 31% 32% 33% 34%

Sri Lanka - - - - - - - - - - - - - - - - - -

Taiwan - - - - 1% 2% 3% 4% 6% 7% 10% 13% 15% 18% 19% 21% 22% 23%

Thailand - - - - - - - - - - - - - - - - - -

Vietnam - - - - - - - - - - - - - - - - - -

total a-P - - - 0.004% 1% 1% 2% 2% 2% 2% 2% 3% 3% 3% 3% 3% 3% 3%

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025Australia - - - - 241 365 415 528 676 805 951 1,011 1,115 1,203 1,294 1,346 1,395 1,445 China - - - - - - - - - - - - - - - - - - Hong Kong - - - - 664 770 801 849 904 951 1,014 1,103 1,186 1,267 1,330 1,403 1,460 1,516 India - - - - - 100 190 205 226 253 275 297 317 335 349 360 365 365 Indonesia - - - - - - 19 30 38 66 82 129 172 181 200 225 203 228 Japan - - - - 82 834 942 1,224 1,501 1,750 1,972 2,142 2,293 2,426 2,525 2,637 2,702 2,780 Korea - - - - 943 1,430 2,186 3,587 4,861 5,945 6,741 7,311 8,044 8,530 9,153 9,778 10,441 11,107 Malaysia - - - - 250 411 628 850 1,045 1,223 1,404 1,585 1,730 1,847 1,947 2,062 2,168 2,282 New Zealand - - - - - 41 97 158 178 197 220 245 263 282 301 316 305 318 Pakistan - - - - - - - - - - - - - - - - - - Philippines - - - 7 10 21 21 28 40 46 53 63 74 85 100 107 100 108 Singapore - - - - - 73 67 81 111 122 134 148 163 287 296 306 315 325 Sri Lanka - - - - - - - - - - - - - - - - - - Taiwan - - - - 31 81 138 228 350 472 656 878 1,047 1,227 1,364 1,474 1,562 1,651 Thailand - - - - - - - - - - - - - - - - - - Vietnam - - - - - - - - - - - - - - - - - - total a-P - - - 7 2,221 4,128 5,504 7,768 9,930 11,829 13,503 14,912 16,405 17,669 18,859 20,013 21,017 22,124 % Chg - - - - 3,1092% 86% 33% 41% 28% 19% 14% 10% 10% 8% 7% 6% 5% 5%

executive suMMaRy


cable tv subs (000)

cable tv Penetration of tv Homes (%)

Digital cable tv subs (000)

Market Projections

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 756 769 767 778 784 790 820 895 965 1,016 1,056 1,085 1,110 1,130 1,150 1,161 1,170 1,175

China 160,680 175,220 187,290 201,520 214,590 224,000 231,000 239,000 245,090 250,851 255,002 258,978 261,946 264,627 267,165 269,451 271,137 272,801

Hong Kong 917 1,000 1,101 1,106 1,089 1,060 1,002 951 921 896 876 857 839 822 806 791 777 763

India 83,156 87,501 91,183 93,742 95,744 97,597 99,303 100,891 102,292 103,543 104,693 105,768 106,768 107,693 108,543 109,318 110,018 110,643

Indonesia 203 170 209 206 271 336 394 443 478 508 525 540 551 562 572 580 585 587

Japan 5,573 5,648 5,828 6,356 6,396 6,407 6,421 6,432 6,441 6,450 6,456 6,460 6,468 6,475 6,471 6,450 6,411 6,385

Korea 15,197 16,295 15,077 14,933 14,905 14,846 14,677 14,424 14,482 14,501 14,409 14,307 14,206 14,101 14,008 13,904 13,802 13,699

Malaysia - - - - - - 5 8 10 8 6 4 2 - - - - -

New Zealand 31 33 34 35 33 32 32 31 30 30 29 28 27 26 25 25 25 25

Pakistan 6,179 6,934 7,819 8,843 9,871 10,780 11,610 12,190 12,555 13,004 13,335 13,630 13,906 14,178 14,446 14,711 14,977 15,242

Philippines 1,422 1,431 1,448 1,481 1,523 1,536 1,583 1,538 1,507 1,491 1,478 1,473 1,467 1,463 1,458 1,453 1,448 1,443

Singapore 524 539 538 545 536 533 542 535 528 525 525 524 525 525 525 525 525 525

Sri Lanka 22 25 31 37 46 49 51 55 62 69 77 93 120 145 150 155 155 155

Taiwan 5,685 5,678 5,624 5,530 5,434 5,363 5,356 5,410 5,431 5,451 5,471 5,490 5,509 5,527 5,545 5,562 5,579 5,598

Thailand 1,160 1,986 3,086 4,165 5,149 5,283 5,435 5,760 5,975 6,207 6,217 6,247 6,290 6,302 6,308 6,314 6,319 6,324

Vietnam 1,455 1,834 2,300 2,850 3,700 4,330 4,730 5,130 5,339 5,558 5,787 6,025 6,275 6,535 6,807 7,091 7,388 7,698

total a-P 282,960 305,063 322,334 342,127 360,071 372,942 382,961 393,693 402,106 410,107 415,942 421,510 426,008 430,111 433,979 437,491 440,316 443,062

% Chg 6% 8% 6% 6% 5% 4% 3% 3% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1%

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 756 769 767 778 784 790 820 895 965 1,016 1,056 1,085 1,110 1,130 1,150 1,161 1,170 1,175

China 46,650 63,210 87,980 112,188 137,767 161,026 185,688 202,000 216,310 230,143 242,243 254,044 261,946 264,627 267,165 269,451 271,137 272,801

Hong Kong 917 1,000 1,101 1,106 1,089 1,060 1,002 951 921 896 876 857 839 822 806 791 777 763

India 2,284 3,234 3,915 5,000 14,635 27,970 26,476 36,219 44,142 49,112 51,538 53,106 54,232 55,119 55,674 56,013 56,160 56,205

Indonesia 82 110 130 190 218 294 394 443 478 508 525 540 551 562 572 580 585 587

Japan 2,701 3,581 4,631 6,209 6,396 6,407 6,421 6,432 6,441 6,450 6,456 6,460 6,468 6,475 6,471 6,450 6,411 6,385

Korea 1,914 2,670 3,426 4,226 5,196 6,163 7,132 7,620 8,205 8,808 9,523 10,011 10,505 11,105 11,677 12,204 12,952 13,699

Malaysia - - - - - - 5 8 10 12 14 15 16 17 18 19 20 21

New Zealand 31 33 34 35 33 32 32 31 30 30 29 28 27 26 25 25 25 25

Pakistan 49 83 125 177 257 367 511 695 2,260 2,601 2,934 3,135 3,337 3,474 3,612 3,751 3,894 4,039

Philippines 80 122 218 456 540 709 790 838 890 960 1,022 1,085 1,137 1,190 1,232 1,284 1,326 1,368

Singapore 504 539 538 545 536 533 542 535 528 525 525 524 525 525 525 525 525 525

Sri Lanka 1 2 3 3 3 3 3 6 7 13 15 23 38 63 78 93 103 113

Taiwan 199 257 391 571 1,049 2,275 3,948 4,563 5,005 5,249 5,471 5,490 5,509 5,527 5,545 5,562 5,579 5,598

Thailand 160 186 186 165 149 438 1,015 1,600 2,216 2,862 3,193 3,530 3,869 4,190 4,505 4,820 5,185 5,551

Vietnam 25 52 94 152 160 195 405 525 935 1,356 2,024 3,228 4,734 6,473 6,807 7,091 7,388 7,698

total a-P 56,353 75,848 103,540 131,801 168,811 208,262 235,183 263,361 289,343 310,541 327,443 343,161 354,843 361,324 365,861 369,820 373,237 376,552

% Chg 71% 35% 37% 27% 28% 23% 13% 12% 10% 7% 5% 5% 3% 2% 1% 1% 1% 1%

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 7% 8% 8% 9% 9% 9% 9% 9% 9% 9% 10% 10% 11% 11% 11% 12% 12% 12%

China 41% 44% 46% 48% 50% 51% 52% 53% 53% 54% 54% 55% 55% 55% 56% 56% 56% 56%

Hong Kong 41% 44% 48% 48% 46% 45% 42% 39% 37% 36% 35% 34% 33% 32% 31% 30% 29% 29%

India 66% 65% 65% 63% 62% 60% 59% 58% 56% 55% 54% 54% 53% 52% 52% 51% 50% 50%

Indonesia 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

Japan 11% 11% 12% 13% 13% 13% 13% 13% 13% 13% 13% 13% 13% 13% 13% 13% 13% 13%

Korea 85% 89% 81% 80% 79% 78% 76% 74% 74% 74% 73% 73% 72% 71% 71% 70% 70% 69%

Malaysia - - - - - - 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.03% - - - - -

New Zealand 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 1% 1% 1% 1% 1%

Pakistan 34% 37% 40% 44% 48% 50% 53% 54% 54% 55% 55% 55% 55% 55% 55% 55% 55% 55%

Philippines 9% 9% 9% 9% 9% 9% 9% 8% 8% 8% 7% 7% 7% 7% 7% 7% 7% 7%

Singapore 48% 49% 47% 48% 47% 46% 46% 45% 44% 44% 43% 43% 43% 43% 43% 42% 42% 42%

Sri Lanka 1% 1% 1% 1% 1% 1% 1% 1% 1% 2% 2% 2% 3% 3% 3% 3% 3% 3%

Taiwan 84% 82% 80% 78% 75% 73% 72% 73% 72% 72% 72% 72% 72% 71% 71% 71% 71% 71%

Thailand 6% 10% 15% 19% 24% 24% 25% 26% 27% 28% 28% 27% 28% 27% 27% 27% 27% 27%

Vietnam 8% 10% 12% 14% 18% 21% 22% 24% 24% 24% 25% 25% 26% 26% 27% 28% 28% 29%

a-P Pen./tvHH 39% 41% 42% 44% 45% 45% 46% 46% 46% 46% 46% 47% 46% 46% 46% 46% 46% 46%

executive suMMaRy


Digital cable tv Penetration of tv Homes (%)

Digital cable Penetration of total cable tv subs (%)

DtH satellite subs (000)

Market Projections

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 4% 6% 8% 9% 9% 9% 9% 9% 9% 9% 10% 10% 11% 11% 11% 12% 12% 12%

China 12% 16% 22% 27% 32% 37% 42% 45% 47% 50% 52% 54% 55% 55% 56% 56% 56% 56%

Hong Kong 41% 44% 48% 48% 46% 45% 42% 39% 37% 36% 35% 34% 33% 32% 31% 30% 29% 29%

India 2% 2% 3% 3% 9% 17% 16% 21% 24% 26% 27% 27% 27% 27% 26% 26% 26% 25%

Indonesia 0.2% 0.3% 0.4% 0.5% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

Japan 5% 7% 9% 12% 13% 13% 13% 13% 13% 13% 13% 13% 13% 13% 13% 13% 13% 13%

Korea 11% 15% 19% 23% 27% 32% 37% 39% 42% 45% 49% 51% 53% 56% 59% 62% 65% 69%

Malaysia - - - - - - 0.1% 0.1% 0.1% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.3% 0.3%

New Zealand 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 1% 1% 1% 1% 1%

Pakistan 0.3% 0.4% 1% 1% 1% 2% 2% 3% 10% 11% 12% 13% 13% 13% 14% 14% 14% 15%

Philippines 1% 1% 1% 3% 3% 4% 4% 4% 5% 5% 5% 5% 6% 6% 6% 6% 6% 6%

Singapore 46% 49% 47% 48% 47% 46% 46% 45% 44% 44% 43% 43% 43% 43% 43% 42% 42% 42%

Sri Lanka 0.03% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.2% 0.3% 0.4% 1% 1% 1% 2% 2% 2% 2%

Taiwan 3% 4% 6% 8% 15% 31% 53% 61% 67% 69% 72% 72% 72% 71% 71% 71% 71% 71%

Thailand 1% 1% 1% 1% 1% 2% 5% 7% 10% 13% 14% 16% 17% 18% 19% 21% 22% 24%

Vietnam 0.1% 0.3% 0.5% 1% 1% 1% 2% 2% 4% 6% 9% 14% 20% 26% 27% 28% 28% 29%

a-P Pen./tvHH 8% 10% 14% 17% 21% 25% 28% 31% 33% 35% 37% 38% 39% 39% 39% 39% 39% 39%

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025Australia 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%China 29% 36% 47% 56% 64% 72% 80% 85% 88% 92% 95% 98% 100% 100% 100% 100% 100% 100%Hong Kong 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%India 3% 4% 4% 5% 15% 29% 27% 36% 43% 47% 49% 50% 51% 51% 51% 51% 51% 51%Indonesia 40% 65% 62% 92% 80% 88% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%Japan 48% 63% 79% 98% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%Korea 13% 16% 23% 28% 35% 42% 49% 53% 57% 61% 66% 70% 74% 79% 83% 88% 94% 100%Malaysia - - - - - - 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%New Zealand 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%Pakistan 1% 1% 2% 2% 3% 3% 4% 6% 18% 20% 22% 23% 24% 25% 25% 26% 26% 27%Philippines 6% 9% 15% 31% 35% 46% 50% 54% 59% 64% 69% 74% 78% 81% 84% 88% 92% 95%Singapore 96% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%Sri Lanka 5% 8% 10% 8% 7% 6% 6% 11% 11% 19% 19% 25% 32% 43% 52% 60% 66% 73%Taiwan 4% 5% 7% 10% 19% 42% 74% 84% 92% 96% 100% 100% 100% 100% 100% 100% 100% 100%Thailand 14% 9% 6% 4% 3% 8% 19% 28% 37% 46% 51% 57% 62% 66% 71% 76% 82% 88%Vietnam 2% 3% 4% 5% 4% 5% 9% 10% 18% 24% 35% 54% 75% 99% 100% 100% 100% 100%a-P Pen./cable tv subs 20% 25% 32% 39% 47% 56% 61% 67% 72% 76% 79% 81% 83% 84% 84% 85% 85% 85%

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025Australia 1,500 1,541 1,556 1,565 1,570 1,575 1,582 1,591 1,596 1,595 1,598 1,595 1,591 1,585 1,580 1,570 1,560 1,550 China - - - - - - - - - - - - 3,813 7,932 12,255 16,830 20,600 24,514 Hong Kong 47 39 32 29 26 25 25 25 25 15 5 - - - - - - - India 7,500 13,500 22,200 29,500 33,618 37,200 41,140 44,150 49,282 54,410 58,800 62,571 65,995 68,230 69,980 71,269 72,227 72,773 Indonesia 537 699 917 1,452 2,116 2,749 3,113 3,013 2,907 2,940 3,020 3,092 3,139 3,184 3,217 3,235 3,252 3,268 Japan 3,567 3,563 3,588 3,659 3,691 3,615 3,326 3,344 3,375 3,387 3,395 3,400 3,403 3,405 3,407 3,408 3,409 3,410 Korea 2,285 2,457 2,826 3,262 3,791 4,181 4,261 4,310 4,362 4,412 4,450 4,470 4,490 4,505 4,521 4,533 4,541 4,550 Malaysia 2,646 2,930 2,985 3,065 3,265 3,416 3,467 3,491 3,500 3,505 3,520 3,540 3,556 3,568 3,580 3,587 3,595 3,600 New Zealand 732 767 790 826 827 825 810 790 740 730 733 741 750 762 773 781 783 785 Pakistan - - - - - - - - - - - - - - - - - - Philippines 65 120 240 392 606 820 1,059 1,435 1,820 2,195 2,506 2,768 3,013 3,253 3,476 3,680 3,866 4,008 Singapore - - - - - - - - - - - - - - - - - - Sri Lanka 122 152 168 216 264 332 452 670 800 910 990 1,065 1,105 1,125 1,145 1,160 1,175 1,190 Taiwan 20 22 23 25 28 29 30 32 35 36 37 38 38 39 39 40 40 41 Thailand 639 743 744 661 894 679 815 840 825 708 728 748 760 768 772 776 780 784 Vietnam 70 110 220 330 610 850 1,330 1,870 2,040 2,222 2,396 2,566 2,759 2,953 3,145 3,334 3,517 3,710

total a-P 19,729 26,643 36,288 44,982 51,307 56,296 61,410 65,561 71,307 77,064 82,178 86,593 94,412 101,308 107,890 114,203 119,344 124,182 % Chg 46% 35% 36% 24% 14% 10% 9% 7% 9% 8% 7% 5% 9% 7% 6% 6% 5% 4%


% Chg 46% 35% 36% 24% 14% 10% 9% 7% 9% 8% 7% 5% 5% 3% 2% 2% 1% 1%

executive suMMaRy


DtH satellite Penetration of tv Homes (%)

iPtv subs (000)

iPtv Penetration of tv Homes (%)

Market Projections


China - - - - - - - - - - - - 1% 2% 3% 3% 4% 5%

Hong Kong 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 0.2% - - - - - - -

India 6% 10% 16% 20% 22% 23% 24% 25% 27% 29% 31% 32% 33% 33% 33% 33% 33% 33%

Indonesia 2% 2% 3% 4% 6% 7% 8% 8% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7%

Japan 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7%

Korea 13% 13% 15% 17% 20% 22% 22% 22% 22% 23% 23% 23% 23% 23% 23% 23% 23% 23%

Malaysia 46% 49% 47% 47% 49% 50% 50% 49% 48% 48% 47% 47% 47% 47% 47% 47% 46% 46%

New Zealand 46% 48% 49% 50% 50% 49% 48% 47% 43% 42% 42% 43% 43% 43% 44% 44% 44% 44%

Pakistan - - - - - - - - - - - - - - - - - -

Philippines 0.4% 1% 1% 2% 3% 5% 6% 8% 10% 11% 13% 14% 15% 16% 17% 17% 18% 18%

Singapore - - - - - - - - - - - - - - - - - -

Sri Lanka 3% 4% 4% 6% 7% 8% 11% 16% 19% 21% 22% 24% 24% 24% 25% 25% 26% 26%

Taiwan 0.3% 0.3% 0.3% 0.4% 0.4% 0.4% 0.4% 0.4% 0.5% 0.5% 0.5% 0.5% 0.5% 0.5% 0.5% 0.5% 0.5% 0.5%

Thailand 3% 4% 4% 3% 4% 3% 4% 4% 4% 3% 3% 3% 3% 3% 3% 3% 3% 3%

Vietnam 0.4% 1% 1% 2% 3% 4% 6% 9% 9% 10% 10% 11% 11% 12% 12% 13% 13% 14%

a-P Pen./tvHH 3% 4% 5% 6% 6% 7% 7% 8% 8% 9% 9% 10% 10% 11% 12% 12% 13% 13%

a-P Pen./tvHH excl. china 6% 8% 10% 12% 14% 15% 16% 16% 17% 18% 19% 20% 20% 21% 21% 21% 21% 21%

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia - 13 40 78 105 160 260 392 598 805 1,010 1,150 1,240 1,300 1,350 1,380 1,400 1,420

China 2,580 3,700 7,706 13,585 23,008 28,565 33,820 45,895 72,190 95,350 113,736 129,689 141,362 148,720 154,398 158,927 163,412 167,740

Hong Kong 1,111 1,173 1,149 1,223 1,263 1,310 1,365 1,368 1,366 1,363 1,357 1,370 1,380 1,388 1,394 1,399 1,404 1,409

India - - - - - - - - - - - - - - - - - -

Indonesia - - - 5 - 8 108 507 845 1,148 1,393 1,638 1,828 1,954 2,036 2,088 2,140 2,171

Japan 301 406 503 651 876 930 1,006 1,044 1,076 1,098 1,110 1,121 1,130 1,136 1,141 1,145 1,148 1,150

Korea 20 2,372 3,646 4,876 6,530 8,614 10,637 12,321 13,807 14,912 15,720 16,302 16,662 16,902 17,152 17,292 17,442 17,542

Malaysia - - 8 37 80 146 199 249 280 311 350 380 401 415 428 438 447 454

New Zealand - - - - - - - - - - - - - - - - - -

Pakistan 17 20 15 23 28 31 40 50 70 91 118 148 178 207 237 267 297 327

Philippines - - - - - 5 10 18 32 55 70 85 100 110 121 130 135 138

Singapore 60 155 264 353 398 418 420 424 420 425 428 430 430 430 430 430 430 430

Sri Lanka 7 19 27 41 71 87 124 215 255 290 320 335 345 355 360 365 370 370

Taiwan 676 667 814 1,058 1,194 1,240 1,285 1,298 1,314 1,332 1,350 1,369 1,389 1,409 1,427 1,445 1,462 1,479

Thailand - - - - - 10 15 25 40 50 53 55 58 61 64 67 70 73

Vietnam 40 150 420 670 883 1,045 1,210 1,484 1,590 1,670 1,745 1,798 1,843 1,879 1,914 1,945 1,973 2,000

total a-P 4,812 8,675 14,592 22,600 34,436 42,569 50,499 65,290 93,883 118,900 138,759 155,869 168,346 176,265 182,452 187,318 192,130 196,703

% Chg 68% 80% 68% 55% 52% 24% 19% 29% 44% 27% 17% 12% 8% 5% 4% 3% 3% 2%

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia - 0.2% 0.5% 1% 1% 2% 3% 4% 7% 9% 11% 12% 13% 14% 14% 15% 15% 15%

China 1% 1% 2% 3% 5% 7% 8% 10% 16% 21% 24% 28% 30% 31% 32% 33% 34% 34%

Hong Kong 50% 52% 50% 53% 54% 55% 57% 56% 55% 54% 54% 54% 54% 53% 53% 53% 53% 53%

India - - - - - - - - - - - - - - - - - -

Indonesia - - - 0.01% - 0.02% 0.3% 1% 2% 3% 3% 4% 4% 5% 5% 5% 5% 5%

Japan 1% 1% 1% 1% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2%

Korea 0.1% 13% 20% 26% 35% 45% 55% 64% 71% 76% 80% 83% 85% 86% 87% 87% 88% 88%

Malaysia - - 0.1% 1% 1% 2% 3% 3% 4% 4% 5% 5% 5% 5% 6% 6% 6% 6%

New Zealand - - - - - - - - - - - - - - - - - -

Pakistan 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.2% 0.2% 0.3% 0.4% 0.5% 1% 1% 1% 1% 1% 1% 1%

Philippines - - - - - - 0.1% 0.1% 0.2% 0.3% 0.4% 0.4% 0.5% 1% 1% 1% 1% 1%

Singapore 6% 14% 23% 31% 35% 36% 36% 36% 35% 35% 35% 35% 35% 35% 35% 35% 35% 35%

Sri Lanka 0.2% 1% 1% 1% 2% 2% 3% 5% 6% 7% 7% 7% 8% 8% 8% 8% 8% 8%

Taiwan 10% 10% 12% 15% 17% 17% 17% 17% 17% 18% 18% 18% 18% 18% 18% 18% 19% 19%

Thailand - - - - - 0.05% 0.1% 0.1% 0.2% 0.2% 0.2% 0.2% 0.3% 0.3% 0.3% 0.3% 0.3% 0.3%

Vietnam 0.2% 1% 2% 3% 4% 5% 6% 7% 7% 7% 8% 8% 8% 8% 8% 8% 8% 7%

a-P Pen./tvHH 1% 1% 2% 3% 4% 5% 6% 8% 11% 13% 16% 17% 18% 19% 19% 20% 20% 20%

executive suMMaRy


cable tv share of total Pay-tv subs (%)

DtH satellite share of total Pay-tv subs (%)

iPtv share of total Pay-tv subs (%)

Market Projections

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 34% 33% 32% 32% 32% 31% 31% 31% 31% 30% 29% 28% 28% 28% 28% 28% 28% 28%

China 98% 98% 96% 94% 90% 89% 87% 84% 77% 72% 69% 67% 64% 63% 62% 61% 60% 59%

Hong Kong 44% 45% 48% 47% 46% 44% 42% 41% 40% 39% 39% 38% 38% 37% 37% 36% 36% 35%

India 92% 87% 80% 76% 74% 72% 71% 70% 67% 66% 64% 63% 62% 61% 61% 61% 60% 60%

Indonesia 27% 20% 19% 12% 11% 11% 11% 11% 11% 11% 10% 10% 10% 10% 10% 10% 10% 9%

Japan 59% 59% 59% 60% 58% 59% 60% 59% 59% 59% 59% 59% 59% 59% 59% 59% 58% 58%

Korea 87% 77% 70% 65% 59% 54% 50% 46% 44% 43% 42% 41% 40% 40% 39% 39% 39% 38%

Malaysia - - - - - - 0.1% 0.2% 0.3% 0.2% 0.2% 0.1% - - - - - -

New Zealand 4% 4% 4% 4% 4% 4% 4% 4% 4% 4% 4% 3% 3% 3% 3% 3% 3% 3%

Pakistan 100% 100% 100% 100% 100% 100% 100% 100% 99% 99% 99% 99% 99% 99% 98% 98% 98% 98%

Philippines 96% 92% 86% 79% 72% 65% 60% 51% 45% 40% 36% 34% 32% 30% 29% 28% 27% 26%

Singapore 90% 78% 67% 61% 57% 56% 56% 56% 56% 55% 55% 55% 55% 55% 55% 55% 55% 55%

Sri Lanka 15% 13% 14% 13% 12% 10% 8% 6% 6% 5% 6% 6% 8% 9% 9% 9% 9% 9%

Taiwan 89% 89% 87% 84% 82% 81% 80% 80% 80% 80% 80% 80% 79% 79% 79% 79% 79% 79%

Thailand 64% 73% 81% 86% 85% 88% 87% 87% 87% 89% 89% 89% 88% 88% 88% 88% 88% 88%

Vietnam 93% 88% 78% 74% 71% 70% 65% 60% 60% 59% 58% 58% 58% 57% 57% 57% 57% 57%

a-P 92% 90% 86% 84% 81% 79% 77% 75% 71% 68% 65% 63% 62% 61% 60% 59% 59% 58%


China - - - - - - - - - - - - 1% 2% 3% 4% 5% 5%

Hong Kong 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 0.2% - - - - - - -

India 8% 13% 20% 24% 26% 28% 29% 30% 33% 34% 36% 37% 38% 39% 39% 39% 40% 40%

Indonesia 73% 80% 81% 87% 87% 87% 83% 73% 66% 62% 59% 57% 55% 54% 54% 53% 53% 53%

Japan 38% 37% 36% 35% 34% 33% 31% 31% 31% 31% 31% 31% 31% 31% 31% 31% 31% 31%

Korea 13% 12% 13% 14% 15% 15% 14% 14% 13% 13% 13% 13% 13% 13% 13% 13% 13% 13%

Malaysia 100% 100% 100% 99% 98% 96% 94% 93% 92% 92% 91% 90% 90% 90% 89% 89% 89% 89%

New Zealand 93% 96% 96% 96% 96% 96% 95% 94% 93% 92% 92% 92% 91% 91% 91% 91% 91% 91%

Pakistan - - - - - - - - - - - - - - - - - -

Philippines 4% 8% 14% 21% 28% 35% 40% 48% 54% 59% 62% 64% 66% 67% 69% 70% 71% 72%

Singapore - - - - - - - - - - - - - - - - - -

Sri Lanka 81% 78% 75% 73% 69% 71% 72% 71% 72% 72% 71% 71% 70% 69% 69% 69% 69% 69%

Taiwan 0.3% 0.3% 0.4% 0.4% 0.4% 0.4% 0.4% 0.5% 0.5% 0.5% 0.5% 0.5% 0.5% 1% 1% 1% 1% 1%

Thailand 36% 27% 19% 14% 15% 11% 13% 13% 12% 10% 10% 11% 11% 11% 11% 11% 11% 11%

Vietnam 4% 5% 7% 9% 12% 14% 18% 22% 23% 24% 24% 25% 25% 26% 27% 27% 27% 28%

a-P 6% 8% 10% 11% 12% 12% 12% 12% 13% 13% 13% 13% 14% 14% 15% 15% 16% 16%

a-P excl. china 14% 17% 20% 23% 25% 26% 27% 27% 29% 30% 31% 31% 32% 33% 33% 33% 33% 33%

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia - 1% 2% 3% 4% 6% 10% 14% 19% 24% 28% 30% 31% 32% 33% 34% 34% 34%

China 2% 2% 4% 6% 10% 11% 13% 16% 23% 28% 31% 33% 35% 35% 36% 36% 36% 36%

Hong Kong 54% 53% 50% 52% 53% 55% 57% 58% 59% 60% 61% 62% 62% 63% 63% 64% 64% 65%

India - - - - - - - - - - - - - - - - - -

Indonesia - - - 0.3% - 0.3% 3% 12% 19% 24% 27% 30% 32% 33% 34% 34% 35% 35%

Japan 3% 4% 5% 6% 8% 8% 9% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 11%

Korea 0.1% 11% 17% 21% 26% 31% 36% 40% 42% 44% 45% 46% 47% 48% 48% 48% 49% 49%

Malaysia - - 0.3% 1% 2% 4% 5% 7% 7% 8% 9% 10% 10% 10% 11% 11% 11% 11%

New Zealand - - - - - - - - - - - - - - - - - -

Pakistan 0.3% 0.3% 0.2% 0.3% 0.3% 0.3% 0.3% 0.4% 1% 1% 1% 1% 1% 1% 2% 2% 2% 2%

Philippines - - - - - 0.2% 0.4% 1% 1% 1% 2% 2% 2% 2% 2% 2% 2% 2%

Singapore 10% 22% 33% 39% 43% 44% 44% 44% 44% 45% 45% 45% 45% 45% 45% 45% 45% 45%

Sri Lanka 5% 10% 12% 14% 19% 19% 20% 23% 23% 23% 23% 22% 22% 22% 22% 22% 22% 22%

Taiwan 11% 10% 13% 16% 18% 19% 19% 19% 19% 20% 20% 20% 20% 20% 20% 21% 21% 21%

Thailand - - - - - 0.2% 0.2% 0.4% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

Vietnam 3% 7% 14% 17% 17% 17% 17% 17% 18% 18% 18% 17% 17% 17% 16% 16% 15% 15%

a-P 2% 3% 4% 6% 8% 9% 10% 12% 17% 20% 22% 23% 24% 25% 25% 25% 26% 26%

executive suMMaRy


Digital cable tv share of Digital Pay-tv subs (%)

DtH satellite share of Digital Pay-tv subs (%)

iPtv share of Digital Pay-tv subs (%)

Market Projections

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 34% 33% 32% 32% 32% 31% 31% 31% 31% 30% 29% 28% 28% 28% 28% 28% 28% 28%

China 95% 94% 92% 89% 86% 85% 85% 81% 75% 71% 68% 66% 64% 63% 62% 61% 60% 59%

Hong Kong 44% 45% 48% 47% 46% 44% 42% 41% 40% 39% 39% 38% 38% 37% 37% 36% 36% 35%

India 23% 19% 15% 14% 30% 43% 39% 45% 47% 47% 47% 46% 45% 45% 44% 44% 44% 44%

Indonesia 13% 14% 12% 12% 9% 9% 11% 11% 11% 11% 10% 10% 10% 10% 10% 10% 10% 9%

Japan 41% 47% 53% 59% 58% 59% 60% 59% 59% 59% 59% 59% 59% 59% 59% 59% 58% 58%

Korea 45% 36% 35% 34% 33% 33% 32% 31% 31% 31% 32% 33% 33% 34% 35% 36% 37% 38%

Malaysia - - - - - - 0.1% 0.2% 0.3% 0.3% 0.4% 0.4% 0.4% 0.4% 0.4% 0.5% 0.5% 1%

New Zealand 4% 4% 4% 4% 4% 4% 4% 4% 4% 4% 4% 3% 3% 3% 3% 3% 3% 3%

Pakistan 74% 81% 89% 88% 90% 92% 93% 93% 97% 97% 96% 95% 95% 94% 94% 93% 93% 93%

Philippines 55% 50% 48% 54% 47% 46% 42% 37% 32% 30% 28% 28% 27% 26% 26% 25% 25% 25%

Singapore 89% 78% 67% 61% 57% 56% 56% 56% 56% 55% 55% 55% 55% 55% 55% 55% 55% 55%

Sri Lanka 1% 1% 2% 1% 1% 1% 1% 1% 1% 1% 1% 2% 3% 4% 5% 6% 6% 7%

Taiwan 22% 27% 32% 35% 46% 64% 75% 77% 79% 79% 80% 80% 79% 79% 79% 79% 79% 79%

Thailand 20% 20% 20% 20% 14% 39% 55% 65% 72% 79% 80% 81% 83% 83% 84% 85% 86% 87%

Vietnam 19% 17% 13% 13% 10% 9% 14% 14% 20% 26% 33% 43% 51% 57% 57% 57% 57% 57%

a-P 70% 68% 67% 66% 66% 68% 68% 67% 64% 61% 60% 59% 57% 57% 56% 55% 54% 54%

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 66% 66% 66% 65% 64% 62% 59% 55% 51% 47% 44% 42% 40% 39% 39% 38% 38% 37%

China - - - - - - - - - - - - 1% 2% 3% 4% 5% 5%

Hong Kong 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 0.2% - - - - - - -

India 77% 81% 85% 86% 70% 57% 61% 55% 53% 53% 53% 54% 55% 55% 56% 56% 56% 56%

Indonesia 87% 86% 88% 88% 89% 88% 83% 73% 66% 62% 59% 57% 55% 54% 54% 53% 53% 53%

Japan 54% 47% 41% 35% 34% 33% 31% 31% 31% 31% 31% 31% 31% 31% 31% 31% 31% 31%

Korea 54% 33% 29% 26% 24% 22% 19% 18% 17% 16% 15% 15% 14% 14% 14% 13% 13% 13%

Malaysia 100% 100% 100% 99% 98% 96% 94% 93% 92% 92% 91% 90% 90% 89% 89% 89% 89% 88%

New Zealand 96% 96% 96% 96% 96% 96% 95% 94% 93% 92% 92% 92% 91% 91% 91% 91% 91% 91%

Pakistan - - - - - - - - - - - - - - - - - -

Philippines 45% 50% 52% 46% 53% 53% 57% 63% 66% 68% 70% 70% 71% 71% 72% 72% 73% 73%

Singapore - - - - - - - - - - - - - - - - - -

Sri Lanka 94% 88% 85% 83% 78% 79% 78% 75% 75% 75% 75% 75% 74% 73% 72% 72% 71% 71%

Taiwan 2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 0.6% 0.6% 0.6% 0.6% 0.6%

Thailand 80% 80% 80% 80% 86% 60% 44% 34% 27% 20% 18% 17% 16% 15% 14% 14% 13% 12%

Vietnam 52% 35% 30% 29% 37% 41% 45% 48% 45% 42% 39% 34% 30% 26% 27% 27% 27% 28%

a-P 24% 24% 23% 23% 20% 18% 18% 17% 16% 15% 15% 15% 15% 16% 16% 17% 17% 18%

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia - 1% 2% 3% 4% 6% 10% 14% 19% 24% 28% 30% 31% 32% 33% 34% 34% 34%

China 5% 6% 8% 11% 14% 15% 15% 19% 25% 29% 32% 34% 35% 35% 36% 36% 36% 36%

Hong Kong 54% 53% 50% 52% 53% 55% 57% 58% 59% 60% 61% 62% 62% 63% 63% 64% 64% 65%

India - - - - - - - - - - - - - - - - - -

Indonesia - - - 0.3% - 0.3% 2.9% 12.4% 19% 24% 27% 30% 32% 33% 34% 34% 35% 35%

Japan 5% 5% 6% 6% 8% 8% 9% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 11%

Korea 0.5% 32% 37% 39% 42% 45% 48% 51% 52% 53% 53% 53% 53% 52% 51% 51% 50% 49%

Malaysia - - 0.3% 1% 2% 4% 5% 7% 7% 8% 9% 10% 10% 10% 11% 11% 11% 11%

New Zealand - - - - - - - - - - - - - - - - - -

Pakistan 26% 19% 11% 12% 10% 8% 7% 7% 3% 3% 4% 5% 5% 6% 6% 7% 7% 7%

Philippines - - - - - 0.3% 1% 1% 1% 2% 2% 2% 2% 2% 3% 3% 3% 3%

Singapore 11% 22% 33% 39% 43% 44% 44% 44% 44% 45% 45% 45% 45% 45% 45% 45% 45% 45%

Sri Lanka 5% 11% 13% 16% 21% 21% 21% 24% 24% 24% 24% 24% 23% 23% 23% 23% 22% 22%

Taiwan 76% 71% 66% 64% 53% 35% 24% 22% 21% 20% 20% 20% 20% 20% 20% 21% 21% 21%

Thailand - - - - - 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

Vietnam 30% 48% 57% 58% 53% 50% 41% 38% 35% 32% 28% 24% 20% 17% 16% 16% 15% 15%

a-P 6% 8% 9% 11% 14% 14% 15% 17% 21% 23% 25% 27% 27% 28% 28% 28% 28% 28%

executive suMMaRy


HD cable subs (000)

HD DtH subs (000)

HD iPtv subs (000)

Market Projections

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 40 90 171 208 259 320 361 415 470 530 571 606 640 673 707 735 763 791

China 467 948 1,744 4,210 13,027 29,090 46,228 61,940 74,614 83,890 92,627 101,235 109,739 118,034 126,018 133,716 141,414 149,113

Hong Kong - 20 57 97 140 170 201 231 264 303 344 384 423 460 492 521 550 575

India - - - 3 47 75 110 243 743 1,458 2,172 2,800 3,372 3,800 4,086 4,372 4,658 4,943

Indonesia - - 2 35 125 294 394 443 478 508 525 540 551 562 572 580 585 587

Japan 1,486 2,005 2,640 3,415 3,326 4,437 4,655 4,733 4,801 4,868 4,901 4,934 4,950 4,993 5,045 5,060 5,075 5,090

Korea 315 1,045 2,140 3,221 4,050 4,875 5,508 6,001 6,306 6,513 6,708 6,902 7,082 7,195 7,302 7,409 7,516 7,623

Malaysia - - - - - - - - - - - - - - - - - -

New Zealand - - - - - - - - - - - - - - - - - -

Pakistan - - - - - - - - - - - - - - - - - -

Philippines - - - 7 33 70 115 155 191 224 273 322 379 435 492 562 618 673

Singapore 25 75 125 150 180 198 220 535 528 525 525 524 525 525 525 525 525 525

Sri Lanka - - - - - - - - - - - - - - - - - -

Taiwan - 27 112 178 280 388 531 663 802 951 1,102 1,252 1,402 1,553 1,704 1,855 2,006 2,152

Thailand - - 6 40 75 110 150 187 205 251 301 340 370 370 370 370 370 370

Vietnam - - - 7 13 53 175 263 468 678 1,012 1,614 2,367 3,236 3,404 3,546 3,694 3,849

total a-P 2,332 4,211 6,997 11,571 21,555 40,080 58,648 75,808 89,869 100,698 111,060 121,452 131,799 141,837 150,716 159,251 167,774 176,290

% Chg 93% 81% 66% 65% 86% 86% 46% 29% 19% 12% 10% 9% 9% 8% 6% 6% 5% 5%

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 384 549 682 749 823 921 1,009 1,067 1,101 1,126 1,141 1,160 1,170 1,170 1,170 1,170 1,170 1,170

China - - - - - - - - - - - - 11,462 13,827 16,126 18,506 20,885 23,265

Hong Kong - - - - - - - - - - - - - - - - - -

India - 5 74 500 1,480 2,550 4,005 6,061 8,114 9,652 10,969 12,289 13,573 14,467 15,211 15,791 16,270 16,543

Indonesia - - - - 36 60 120 180 250 300 330 350 370 381 390 395 400 405

Japan 11 85 401 635 878 1,241 1,262 1,356 1,505 1,709 1,905 2,060 2,101 2,130 2,145 2,153 2,161 2,169

Korea 150 401 1,009 1,905 2,706 3,008 3,209 3,501 3,912 4,212 4,450 4,470 4,490 4,505 4,521 4,533 4,541 4,550

Malaysia - - 300 772 1,264 1,675 1,939 1,943 1,951 1,970 2,000 2,050 2,100 2,136 2,160 2,180 2,208 2,220

New Zealand 70 144 231 331 424 486 529 560 590 613 625 641 675 711 725 745 760 770

Pakistan - - - - - - - - - - - - - - - - - -

Philippines - - 3 32 82 178 313 405 560 807 1,068 1,333 1,617 1,915 2,221 2,532 2,844 3,131

Singapore - - - - - - - - - - - - - - - - - -

Sri Lanka - - - - - - - - - - - - - - - - - -

Taiwan - - 1 3 5 7 10 13 15 17 19 21 23 25 27 29 30 31

Thailand - - 7 30 68 104 113 135 191 256 308 349 384 384 384 384 384 384

Vietnam - - 15 60 180 400 600 1,240 2,040 2,222 2,396 2,566 2,759 2,953 3,145 3,334 3,517 3,710

total a-P 615 1,184 2,723 5,017 7,946 10,630 13,109 16,461 20,229 22,884 25,212 27,289 40,723 44,604 48,226 51,752 55,170 58,347

% Chg 583% 93% 130% 84% 58% 34% 23% 26% 23% 13% 10% 8% 49% 10% 8% 7% 7% 6%

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia - - - - 33 60 115 181 250 322 406 475 542 601 660 705 750 805

China 174 265 601 1,250 2,691 5,142 7,970 12,587 17,641 23,107 28,707 34,492 40,339 46,208 52,277 58,786 65,608 72,744

Hong Kong 10 21 44 78 125 190 253 369 436 480 474 514 555 590 627 664 700 737

India - - - - - - - - - - - - - - - - - -

Indonesia - - - - - 8 11 51 423 574 836 1,146 1,462 1,954 2,036 2,088 2,140 2,171

Japan 33 110 176 228 315 344 382 407 430 450 461 471 478 481 483 484 486 486

Korea 8 712 1,108 1,707 2,044 2,539 3,072 3,409 3,730 4,014 4,405 4,802 5,113 5,301 5,605 5,853 6,101 6,349

Malaysia - - 2 8 14 25 41 75 150 200 251 300 330 350 370 380 390 400

New Zealand - - - - - - - - - - - - - - - - - -

Pakistan - - - - - - - - - - - - - - - - - -

Philippines - - - - - 5 10 18 32 55 70 85 100 110 121 130 135 138

Singapore 60 155 264 353 398 418 420 424 420 425 428 430 430 430 430 430 430 430

Sri Lanka - - - - - - - - - - - - - - - - - -

Taiwan 139 155 210 315 384 446 518 585 639 678 712 737 756 774 792 811 827 840

Thailand - - - - - 16 18 25 40 50 53 55 58 61 64 67 70 73

Vietnam - - - - 2 11 20 39 48 58 72 85 103 122 142 163 185 210

total a-P 424 1,417 2,405 3,938 6,006 9,203 12,830 18,169 24,240 30,413 36,873 43,592 50,266 56,981 63,606 70,561 77,822 85,383

% Chg 716% 234% 70% 64% 53% 53% 39% 42% 33% 25% 21% 18% 15% 13% 12% 11% 10% 10%

executive suMMaRy


Pay-tv subscription Revenue (us$ mil.)

Pay-tv Monthly aRPu (us$)

Market Projections

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 1,920 2,229 2,446 2,687 2,771 2,859 2,716 2,653 2,793 2,920 3,029 3,134 3,195 3,237 3,284 3,336 3,363 3,386

China 5,897 6,582 8,072 9,521 11,362 13,045 14,866 15,573 17,346 19,171 20,878 22,123 23,244 24,063 24,901 25,653 26,201 26,711

Hong Kong 413 445 472 512 545 565 576 588 603 615 622 633 647 661 670 681 689 723

India 2,669 3,068 3,507 3,971 4,349 4,617 4,986 5,512 5,938 6,608 7,098 7,609 8,088 8,520 8,892 9,226 9,531 9,805

Indonesia 132 152 182 227 243 316 409 488 539 593 653 703 742 772 794 810 822 833

Japan 3,806 4,077 4,310 4,649 4,965 5,159 5,281 5,377 5,507 5,617 5,710 5,792 5,877 5,955 6,036 6,107 6,155 6,204

Korea 1,106 1,445 1,713 1,880 2,178 2,628 3,127 3,657 4,150 4,546 4,887 5,148 5,343 5,506 5,650 5,787 5,929 6,065

Malaysia 628 711 767 829 909 1,015 1,082 1,117 1,154 1,183 1,212 1,248 1,295 1,324 1,348 1,366 1,387 1,402

New Zealand 397 433 465 506 545 566 580 589 579 570 575 583 601 620 636 650 660 667

Pakistan 234 268 308 355 404 449 490 526 559 593 620 645 669 694 718 742 767 793

Philippines 142 148 162 182 209 235 264 303 338 374 409 441 473 502 531 558 585 606

Singapore 282 303 308 325 329 343 396 386 389 390 394 400 402 411 415 419 424 427

Sri Lanka 8 11 16 20 27 32 40 53 66 76 84 91 97 101 103 105 106 106

Taiwan 1,169 1,170 1,183 1,171 1,186 1,203 1,233 1,278 1,328 1,376 1,431 1,479 1,536 1,590 1,651 1,715 1,764 1,812

Thailand 350 417 492 568 626 736 804 884 1,021 1,021 1,056 1,088 1,141 1,162 1,182 1,193 1,206 1,219

Vietnam 45 78 124 170 232 305 381 467 447 488 533 586 649 720 782 834 887 943

total a-P 19,199 21,538 24,527 27,572 30,881 34,075 37,232 39,452 42,758 46,140 49,191 51,704 54,000 55,837 57,594 59,183 60,476 61,701

% Chg -2% 12% 14% 12% 12% 10% 9% 6% 8% 8% 7% 5% 4% 3% 3% 3% 2% 2%

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 73 81 87 94 95 96 87 80 77 74 71 70 69 68 68 68 68 68

China 3 3 4 4 4 4 5 5 5 5 5 5 5 5 5 5 5 5

Hong Kong 17 17 18 18 19 20 20 21 22 22 23 24 24 25 25 26 26 28

India 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4

Indonesia 16 16 15 14 10 10 10 11 12 12 12 12 12 12 12 12 12 12

Japan 35 36 37 38 38 39 41 42 42 43 43 44 45 45 46 46 47 47

Korea 5 6 7 7 8 8 9 10 11 11 12 12 13 13 13 14 14 14

Malaysia 21 21 22 23 24 24 25 25 26 26 26 27 27 28 28 28 29 29

New Zealand 43 45 48 50 53 55 57 58 60 61 62 62 63 64 65 66 66 66

Pakistan 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4

Philippines 8 8 8 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9

Singapore 42 39 34 32 30 30 35 33 34 34 35 35 35 36 36 37 37 37

Sri Lanka 6 6 6 7 7 6 6 6 5 5 5 5 5 5 5 5 5 5

Taiwan 16 15 15 15 15 15 15 16 16 17 17 18 19 19 20 20 21 21

Thailand 21 15 13 11 10 10 11 11 13 12 13 13 13 14 14 14 14 14

Vietnam 3 4 4 4 4 4 5 5 4 4 5 5 5 5 6 6 6 6

a-P 5.2 5.3 5.5 5.6 5.8 6.0 6.3 6.3 6.3 6.3 6.4 6.5 6.5 6.6 6.6 6.7 6.7 6.7

% Chg -10% 1% 4% 2% 3% 4% 4% -0.03% 0.2% 1% 1% 1% 1% 1% 1% 1% 0.4% 0.4%

total Pay-tv industry Revenue (us$ mil.)

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025Australia 2,192 2,523 2,820 3,092 3,243 3,400 3,224 3,178 3,347 3,494 3,632 3,759 3,848 3,917 3,986 4,055 4,101 4,142 China 7,977 8,877 10,657 12,428 14,508 16,447 18,470 19,294 21,223 23,223 25,123 26,567 27,884 28,878 29,871 30,757 31,446 32,101 Hong Kong 458 486 517 560 596 621 633 647 665 680 692 707 726 743 756 771 783 821 India 4,072 4,555 5,292 5,925 6,410 6,951 7,668 8,497 9,372 10,506 11,484 12,542 13,562 14,540 15,450 16,340 17,177 17,983 Indonesia 146 166 197 244 267 348 442 523 577 634 699 754 796 828 853 871 885 898 Japan 4,130 4,396 4,663 5,010 5,352 5,559 5,696 5,801 5,943 6,064 6,170 6,260 6,356 6,442 6,532 6,609 6,666 6,722 Korea 1,913 2,197 2,649 3,001 3,435 3,959 4,536 5,188 5,789 6,267 6,689 7,022 7,294 7,512 7,697 7,873 8,045 8,208 Malaysia 684 763 823 908 997 1,118 1,183 1,224 1,263 1,295 1,331 1,369 1,421 1,453 1,483 1,506 1,529 1,547 New Zealand 430 458 488 535 578 600 614 624 615 608 615 625 644 665 681 696 707 714 Pakistan 275 322 375 437 501 565 621 671 719 768 807 844 879 914 948 983 1,018 1,053 Philippines 187 195 214 238 275 307 344 388 428 469 512 552 592 628 663 696 729 756 Singapore 307 326 335 354 361 377 430 424 432 436 442 450 455 465 471 476 483 487 Sri Lanka 8 12 17 21 28 33 41 54 68 79 87 95 101 105 108 110 112 113 Taiwan 1,608 1,575 1,646 1,673 1,667 1,698 1,744 1,771 1,831 1,894 1,963 2,022 2,090 2,153 2,223 2,294 2,351 2,404 Thailand 350 420 510 589 660 773 839 920 1,060 1,062 1,100 1,134 1,190 1,214 1,236 1,251 1,267 1,283 Vietnam 118 158 212 267 340 431 526 665 693 785 878 983 1,103 1,192 1,272 1,340 1,410 1,482 Regional Advertising 184 170 197 215 232 249 263 279 292 313 327 339 345 353 362 370 377 385

total a-P (incl. regional advertising)

25,038 27,600 31,611 35,498 39,450 43,437 47,275 50,149 54,316 58,578 62,551 66,025 69,285 72,002 74,593 76,999 79,084 81,098

% Chg 1% 10% 15% 12% 11% 10% 9% 6% 8% 8% 7% 6% 5% 4% 4% 3% 3% 3%

executive suMMaRy


analog Pay-tv subscription Revenue (us$ mil.)

Digital Pay-tv subscription Revenue (us$ mil.)

Market Projections

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 8 - - - - - - - - - - - - - - - - -

China 3,816 3,633 3,488 3,168 2,841 2,433 1,904 1,447 1,157 870 588 311 87 - - - - -

Hong Kong - - - - - - - - - - - - - - - - - -

India 2,442 2,616 2,782 2,904 2,803 2,303 2,137 2,062 1,612 1,478 1,311 1,290 1,282 1,281 1,285 1,294 1,306 1,320

Indonesia 19 13 10 7 4 5 1 - - - - - - - - - - -

Japan 1,475 1,200 793 291 - - - - - - - - - - - - - -

Korea 662 659 622 544 486 438 361 304 277 253 224 194 169 142 113 85 54 -

Malaysia - - - - - - - - - - - - - - - - - -

New Zealand 13 5 - - - - - - - - - - - - - - - -

Pakistan 232 264 302 347 392 431 466 492 477 455 459 463 471 479 489 498 508 517

Philippines 131 129 127 116 106 98 88 81 71 62 53 46 39 33 27 21 16 11

Singapore 22 4 - - - - - - - - - - - - - - - -

Sri Lanka 1 1 1 2 2 3 3 3 3 3 3 3 4 4 4 4 3 3

Taiwan 1,106 1,071 1,047 973 880 698 422 212 120 60 19 - - - - - - -

Thailand 111 172 245 323 370 448 438 422 413 394 368 341 313 276 244 206 164 119

Vietnam 41 67 86 112 150 193 223 241 243 232 215 177 117 43 2 - - -

total a-P 10,078 9,835 9,502 8,784 8,033 7,050 6,042 5,264 4,372 3,807 3,241 2,825 2,481 2,258 2,163 2,108 2,051 1,969

% Chg -15% -2% -3% -8% -9% -12% -14% -13% -17% -13% -15% -13% -12% -9% -4% -3% -3% -4%

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 1,913 2,229 2,446 2,687 2,771 2,859 2,716 2,653 2,793 2,920 3,029 3,134 3,195 3,237 3,284 3,336 3,363 3,386

China 2,081 2,949 4,584 6,353 8,521 10,612 12,962 14,126 16,190 18,301 20,290 21,812 23,157 24,063 24,901 25,653 26,201 26,711

Hong Kong 413 445 472 512 545 565 576 588 603 615 622 633 647 661 670 681 689 723

India 226 452 725 1,067 1,546 2,314 2,849 3,450 4,326 5,130 5,787 6,320 6,806 7,239 7,606 7,932 8,225 8,485

Indonesia 112 140 172 220 239 312 408 488 539 593 653 703 742 772 794 810 822 833

Japan 2,331 2,877 3,517 4,358 4,965 5,159 5,281 5,377 5,507 5,617 5,710 5,792 5,877 5,955 6,036 6,107 6,155 6,204

Korea 445 785 1,091 1,336 1,692 2,190 2,766 3,354 3,873 4,293 4,663 4,954 5,174 5,364 5,537 5,702 5,875 6,065

Malaysia 628 711 767 829 909 1,015 1,082 1,117 1,154 1,183 1,212 1,248 1,295 1,324 1,348 1,366 1,387 1,402

New Zealand 385 427 465 506 545 566 580 589 579 570 575 583 601 620 636 650 660 667

Pakistan 2 4 6 9 12 17 24 34 83 138 161 182 199 215 229 244 260 276

Philippines 11 19 35 66 104 138 177 222 267 312 356 395 434 469 504 537 569 595

Singapore 260 299 308 325 329 343 396 386 389 390 394 400 402 411 415 419 424 427

Sri Lanka 7 10 15 19 25 30 38 50 63 73 81 88 93 97 99 101 102 104

Taiwan 63 100 137 199 306 505 811 1,067 1,208 1,316 1,412 1,479 1,536 1,590 1,651 1,715 1,764 1,812

Thailand 240 245 247 245 256 288 366 462 608 627 689 747 828 886 937 987 1,041 1,099

Vietnam 5 10 38 59 82 111 157 226 204 256 318 409 532 677 781 834 887 943

total a-P 9,121 11,703 15,025 18,788 22,848 27,025 31,190 34,189 38,386 42,333 45,950 48,879 51,519 53,579 55,430 57,075 58,426 59,731

% Chg 18% 28% 28% 25% 22% 18% 15% 10% 12% 10% 9% 6% 5% 4% 3% 3% 2% 2%

Net Pay-tv advertising Revenue (us$ mil.)

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025Australia 272 294 374 405 472 541 508 525 554 574 603 625 653 680 703 720 738 756 China 2,079 2,295 2,586 2,907 3,146 3,402 3,604 3,721 3,877 4,052 4,245 4,444 4,640 4,815 4,969 5,103 5,244 5,390 Hong Kong 45 41 45 48 51 56 57 59 62 65 69 74 79 83 86 90 94 98 India 1,403 1,487 1,785 1,955 2,062 2,334 2,681 2,985 3,434 3,898 4,386 4,933 5,474 6,019 6,559 7,114 7,645 8,178 Indonesia 14 13 15 18 23 32 33 35 38 42 46 50 53 56 59 61 63 65 Japan 324 319 353 361 387 400 416 424 436 447 460 468 479 488 495 502 510 518 Korea 806 753 936 1,121 1,257 1,331 1,409 1,531 1,639 1,721 1,802 1,874 1,951 2,006 2,047 2,086 2,116 2,142 Malaysia 56 52 56 79 88 103 101 106 109 112 119 121 126 130 135 140 142 145 New Zealand 33 26 23 30 33 34 33 35 36 38 40 42 43 44 45 46 47 48 Pakistan 41 54 67 82 97 116 131 145 160 175 187 199 210 221 231 241 250 260 Philippines 46 47 52 56 66 71 79 85 90 95 103 111 119 125 132 138 145 150 Singapore 25 23 27 29 32 34 34 38 42 46 48 51 52 54 56 57 59 60 Sri Lanka 0.3 0.3 0.4 1 1 1 1 1 2 2 3 3 4 4 5 5 6 7 Taiwan 439 405 463 502 481 495 512 493 503 518 532 543 554 563 572 578 587 592 Thailand - 3 18 21 34 37 35 37 39 41 44 46 49 52 55 58 61 64 Vietnam 72 80 88 97 108 126 146 198 245 297 345 397 454 472 489 507 523 539 Regional Advertising 184 170 197 215 232 249 263 279 292 313 327 339 345 353 362 370 377 385

total a-P (incl. regional advertising)

5,839 6,062 7,085 7,926 8,569 9,362 10,042 10,697 11,557 12,438 13,360 14,320 15,284 16,165 16,999 17,816 18,608 19,397

% Chg 14% 4% 17% 12% 8% 9% 7% 7% 8% 8% 7% 7% 7% 6% 5% 5% 4% 4%

executive suMMaRy


HD Pay-tv subscription Revenue (us$ mil.)

vas subscription Revenue (us$ mil.)

Market Projections

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 90 229 326 401 457 528 596 654 703 747 783 812 838 859 878 895 911 927

China - - 62 143 402 976 1,749 2,259 2,821 3,247 3,587 3,899 4,189 4,455 4,843 5,229 5,620 6,018

Hong Kong 0.5 2 6 9 14 20 26 28 36 42 45 48 53 58 63 68 72 75

India - 0.2 3 19 70 154 260 443 656 876 1,074 1,260 1,444 1,604 1,731 1,840 1,938 2,024

Indonesia - - 0.02 0.4 1 2 3 4 5 6 7 7 8 8 8 8 9 9

Japan 650 920 1,259 1,680 1,916 2,254 2,667 2,784 2,867 2,955 3,036 3,106 3,161 3,212 3,272 3,324 3,365 3,406

Korea 16 57 133 217 292 356 418 477 533 586 633 679 712 738 763 790 816 843

Malaysia - - 11 40 77 111 138 151 158 163 171 183 192 203 212 218 223 229

New Zealand 7 17 33 50 79 93 103 110 115 118 122 126 133 141 144 149 152 155

Pakistan - - - - - - - - - - - - - - - - - -

Philippines - - - 0.3 1 4 6 9 12 15 19 24 33 39 48 55 66 73

Singapore 6 17 38 55 72 97 141 163 178 177 178 179 174 174 169 164 164 161

Sri Lanka - - - - - - - - - - - - - - - - - -

Taiwan 3 7 12 21 32 40 50 61 72 82 92 101 110 119 128 137 145 154

Thailand - - 2 10 26 43 44 43 54 68 70 81 90 94 94 94 95 95

Vietnam - - 1 3 9 23 40 66 5 7 11 16 25 35 41 43 45 47

total a-P 772 1,248 1,887 2,648 3,448 4,701 6,243 7,253 8,214 9,089 9,828 10,521 11,162 11,739 12,395 13,015 13,620 14,215

% Chg 22% 62% 51% 40% 30% 36% 33% 16% 13% 11% 8% 7% 6% 5% 6% 5% 5% 4%

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 102 133 167 201 216 230 242 254 274 299 321 339 358 370 381 394 402 412

China 76 136 284 438 640 805 972 1,238 1,685 2,072 2,403 2,811 3,069 3,258 3,429 3,617 3,807 4,000

Hong Kong 21 23 25 27 29 31 33 36 39 43 46 50 54 58 62 68 73 103

India 9 17 32 44 57 71 80 93 109 124 138 151 164 176 187 198 208 218

Indonesia - - - - - 0.3 1 2 3 4 4 5 6 8 9 11 13 14

Japan 194 254 328 401 447 502 566 629 694 752 822 860 929 964 998 1,028 1,056 1,085

Korea 70 202 224 289 399 546 721 903 1,092 1,273 1,441 1,572 1,686 1,795 1,893 1,986 2,090 2,195

Malaysia 9 11 13 17 26 46 60 72 82 93 105 119 133 144 154 164 175 186

New Zealand 16 23 29 38 48 56 59 63 66 69 71 73 75 79 82 84 86 88

Pakistan - - - - - - - - - - - - - - - - - -

Philippines - 0.2 0.4 1 1 2 2 3 4 4 5 5 6 7 7 8 8 9

Singapore 6 10 15 22 24 27 30 49 52 55 58 64 71 79 89 98 103 108

Sri Lanka - - - - - - - - - - - - - - - - - -

Taiwan 11 12 15 20 26 33 45 53 59 68 76 86 95 104 113 121 126 130

Thailand 0.2 1 1 1 2 3 5 6 7 9 10 10 11 12 12 12 12 12

Vietnam - - - - - - - - - - - - - - - - - -

total a-P 512 821 1,133 1,500 1,915 2,352 2,815 3,401 4,166 4,865 5,500 6,147 6,657 7,051 7,415 7,788 8,158 8,560

% Chg 73% 60% 38% 32% 28% 23% 20% 21% 22% 17% 13% 12% 8% 6% 5% 5% 5% 5%

sD Pay-tv subscription Revenue (us$ mil.)

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 1,722 1,867 1,953 2,085 2,098 2,102 1,878 1,745 1,816 1,874 1,924 1,983 1,999 2,008 2,025 2,047 2,050 2,047

China 2,006 2,812 4,238 5,772 7,479 8,831 10,241 10,629 11,684 12,981 14,299 15,102 15,899 16,350 16,630 16,807 16,775 16,693

Hong Kong 392 420 441 476 502 513 516 524 527 530 531 534 540 545 545 545 545 545

India 217 434 690 1,003 1,420 2,089 2,509 2,914 3,561 4,130 4,575 4,909 5,198 5,460 5,688 5,894 6,078 6,244

Indonesia 112 140 172 220 238 310 404 481 531 583 641 690 728 756 777 791 801 810

Japan 1,487 1,703 1,929 2,277 2,603 2,403 2,047 1,964 1,946 1,909 1,852 1,826 1,787 1,779 1,766 1,755 1,735 1,713

Korea 359 527 734 830 1,001 1,289 1,628 1,974 2,248 2,434 2,589 2,703 2,777 2,832 2,881 2,926 2,968 3,027

Malaysia 619 700 742 771 806 858 885 894 914 927 936 946 970 977 982 984 988 987

New Zealand 362 387 402 418 418 417 418 415 398 384 382 384 392 400 410 418 422 424

Pakistan 2 4 6 9 12 17 24 34 83 138 161 182 199 215 229 244 260 276

Philippines 11 19 34 65 101 132 168 210 251 292 332 366 395 424 449 474 495 514

Singapore 248 272 255 247 233 218 226 174 159 158 158 157 157 158 158 158 158 158

Sri Lanka 7 10 15 19 25 30 38 50 63 73 81 88 93 97 99 101 102 104

Taiwan 50 81 110 158 249 432 716 953 1,077 1,166 1,245 1,291 1,330 1,366 1,410 1,457 1,492 1,528

Thailand 239 245 245 234 229 243 317 412 547 551 609 656 727 781 831 881 935 993

Vietnam 5 10 37 56 73 88 117 160 199 248 307 393 508 642 740 791 842 896

total a-P 7,837 9,633 12,005 14,639 17,486 19,972 22,132 23,535 26,006 28,379 30,622 32,211 33,700 34,789 35,620 36,272 36,647 36,956

% Chg 15% 23% 25% 22% 19% 14% 11% 6% 11% 9% 8% 5% 5% 3% 2% 2% 1% 1%

executive suMMaRy


Multichannel vOD Revenue (us$ mil.)

Multichannel DvR Revenue (us$ mil.)

Market Projections

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 3 5.2 8 10 11 13 17 23 31 43 55 64 75 81 87 96 100 107

China 61 112 246 382 557 691 819 1,044 1,453 1,816 2,140 2,546 2,812 2,987 3,145 3,320 3,497 3,676

Hong Kong 13 14 14 15 16 18 21 23 25 27 29 31 34 36 39 45 49 79

India - - - - - - - - - - 0.1 0.3 1 1 2 3 4 5

Indonesia - - - - - - - - - - - - - - - - - -

Japan 96 134 184 231 255 288 324 359 396 435 454 474 494 515 537 557 577 599

Korea 38 166 183 242 336 464 619 767 913 1,053 1,186 1,289 1,374 1,460 1,539 1,611 1,695 1,779

Malaysia - - 0.01 0.03 0.1 0.3 0.4 0.5 1 1 1 1 2 2 2 3 3 4

New Zealand - - - - - 0.2 0.3 1 1 1 1 1 2 2 2 2 2 2

Pakistan - - - - - - - - - - - - - - - - - -

Philippines - - - - - - - - - - - - - - - - - -

Singapore 5 6 8 9 7 8 8 8 9 9 9 9 9 9 9 10 10 10

Sri Lanka - - - - - - - - - - - - - - - - - -

Taiwan 7 8 10 14 18 20 23 25 27 30 33 36 39 42 45 49 50 52

Thailand - - - - - - - - - - - - - - - - - -

Vietnam - - - - - - - - - - - - - - - - - -

total a-P 223 445 653 904 1,200 1,503 1,833 2,250 2,855 3,414 3,908 4,451 4,842 5,137 5,408 5,696 5,988 6,313

% Chg 98% 100% 47% 38% 33% 25% 22% 23% 27% 20% 14% 14% 9% 6% 5% 5% 5% 5%

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 91 119 151 182 196 207 215 221 233 246 255 264 271 278 283 287 290 293

China 1 4 7 12 24 41 63 89 113 123 114 100 76 77 78 79 79 80

Hong Kong 0.1 0.4 1 2 3 3 4 5 6 8 9 11 12 13 14 15 15 16

India - - - - - - - - - - - - - - - - - -

Indonesia - - - - - - 0.1 1 2 3 4 5 6 7 8 10 12 13

Japan 41 60 82 103 122 139 154 167 179 187 227 235 276 282 286 289 292 294

Korea 1 2 3 5 8 11 17 27 39 51 62 72 81 87 92 96 100 103

Malaysia 1 1 1 2 7 15 23 30 34 38 43 48 53 57 62 66 71 76

New Zealand 7 14 20 28 37 45 50 54 57 59 61 62 65 68 71 72 74 75

Pakistan - - - - - - - - - - - - - - - - - -

Philippines - - - 0.05 0.3 - - - - - - - - - - - - -

Singapore 1 4 7 13 17 19 22 41 42 44 47 52 58 65 73 82 87 92

Sri Lanka - - - - - - - - - - - - - - - - - -

Taiwan - 0.2 1 2 3 5 9 13 16 20 23 26 28 31 34 36 39 40

Thailand 0.2 1 1 1 2 3 5 6 7 9 10 10 11 12 12 12 12 12

Vietnam - - - - - - - - - - - - - - - - - -

total a-P 144 206 273 350 419 487 561 654 729 787 856 885 936 976 1,012 1,043 1,069 1,094

% Chg 148% 43% 33% 28% 20% 16% 15% 17% 11% 8% 9% 3% 6% 4% 4% 3% 2% 2%

Multichannel On-Demand (vOD+PPv+NvOD) Revenue (us$ mil.)

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 11 14 16 19 20 23 27 33 41 53 66 75 87 93 98 108 112 119

China 75 132 277 426 616 764 910 1,149 1,571 1,950 2,289 2,711 2,993 3,180 3,351 3,538 3,728 3,920

Hong Kong 20 22 24 25 27 28 30 31 33 35 37 39 42 45 48 54 57 87

India 9 17 32 44 57 71 79 92 108 123 137 150 163 174 185 196 206 216

Indonesia - - - - - 0.3 1 1 1 1 1 1 1 1 1 1 1 1

Japan 153 194 247 299 325 358 393 429 468 509 529 551 573 595 618 640 662 685

Korea 68 199 220 284 385 518 676 827 975 1,117 1,253 1,358 1,446 1,534 1,614 1,689 1,775 1,861

Malaysia 8 10 12 15 19 23 24 25 26 28 31 36 41 44 47 50 54 58

New Zealand 8 9 9 10 11 11 9 10 9 10 10 10 11 11 12 12 12 12

Pakistan - - - - - - - - - - - - - - - - - -

Philippines - 0.2 0.4 1 1 2 2 3 4 4 5 5 6 7 7 8 8 9

Singapore 5 6 8 9 7 8 8 8 9 9 9 9 9 9 9 10 10 10

Sri Lanka - - - - - - - - - - - - - - - - - -

Taiwan 11 12 14 18 23 28 36 38 41 44 46 49 53 56 60 63 65 66

Thailand - - - - - - - - - - - - - - - - - -

Vietnam - - - - - - - - - - - - - - - - - -

total a-P 368 616 860 1,150 1,490 1,835 2,194 2,645 3,285 3,882 4,413 4,994 5,423 5,749 6,050 6,368 6,690 7,044

% Chg 54% 67% 40% 34% 30% 23% 20% 21% 24% 18% 14% 13% 9% 6% 5% 5% 5% 5%

executive suMMaRy


Multichannel PPv/NvOD Revenue (us$ mil.)

total cable tv Revenue (us$ mil.)

Market Projections

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 8 8 9 9 9 9 10 10 10 10 11 11 11 11 12 12 12 12

China 13 20 31 44 59 74 90 104 119 134 149 166 181 193 205 218 231 244

Hong Kong 8 9 10 10 10 10 9 8 8 8 8 8 8 8 8 9 9 9

India 9 17 32 44 57 71 79 92 108 123 137 149 162 173 183 193 202 210

Indonesia - - - - - 0.4 1 1 1 1 1 1 1 1 1 1 1 1

Japan 57 59 62 67 70 71 68 70 72 74 75 77 78 80 82 83 85 86

Korea 30 34 37 42 48 54 57 59 62 65 67 69 71 73 76 78 80 82

Malaysia 8 10 12 15 19 23 24 25 25 27 30 35 39 42 45 48 50 53

New Zealand 8 9 9 10 11 11 9 9 9 9 9 9 9 9 10 10 10 10

Pakistan - - - - - - - - - - - - - - - - - -

Philippines - 0.2 0.4 1 1 2 2 3 4 4 5 5 6 7 7 8 8 9

Singapore - - - - - - - - - - - - - - - - - -

Sri Lanka - - - - - - - - - - - - - - - - - -

Taiwan 3 4 4 4 5 8 13 14 14 14 14 14 14 14 14 14 14 15

Thailand - - - - - - - - - - - - - - - - - -

Vietnam - - - - - - - - - - - - - - - - - -

total a-P 145 170 207 247 290 332 362 394 430 468 505 544 581 612 642 672 702 731

% Chg 15% 18% 21% 20% 17% 15% 9% 9% 9% 9% 8% 8% 7% 5% 5% 5% 4% 4%

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 813 917 1,023 1,099 1,172 1,245 1,154 1,151 1,226 1,275 1,322 1,363 1,386 1,416 1,442 1,476 1,497 1,514

China 7,884 8,678 10,252 11,662 13,153 14,492 15,872 16,782 17,526 18,193 18,914 19,196 19,569 19,792 20,135 20,415 20,503 20,558

Hong Kong 178 171 203 220 225 196 165 158 154 152 152 152 153 154 154 155 156 157

India 3,893 4,188 4,678 4,997 5,203 5,434 5,911 6,385 6,931 7,689 8,317 9,059 9,778 10,497 11,197 11,904 12,581 13,254

Indonesia 40 41 42 43 39 50 70 85 96 104 112 116 120 123 127 130 133 136

Japan 2,895 3,119 3,299 3,543 3,753 3,890 4,012 4,098 4,183 4,266 4,328 4,389 4,448 4,508 4,569 4,619 4,657 4,696

Korea 1,655 1,694 1,906 2,114 2,303 2,433 2,519 2,648 2,757 2,884 3,010 3,117 3,215 3,301 3,376 3,449 3,524 3,594

Malaysia - - - - - - 0.2 1 1 1 0.5 0.3 0.2 - - - - -

New Zealand 17 18 19 20 21 20 20 20 20 19 19 19 18 17 17 16 16 16

Pakistan 274 321 373 436 499 563 619 668 716 763 802 837 870 903 935 968 1,000 1,033

Philippines 179 184 191 199 213 221 230 231 229 233 235 239 241 246 249 254 257 261

Singapore 301 310 299 297 286 273 282 273 277 277 278 279 280 283 285 286 287 288

Sri Lanka 1 1 2 2 2 3 3 3 4 4 5 6 7 9 11 11 12 13

Taiwan 1,576 1,531 1,589 1,594 1,563 1,580 1,613 1,627 1,675 1,727 1,786 1,837 1,896 1,951 2,013 2,076 2,129 2,178

Thailand 141 203 285 367 429 550 627 738 856 858 902 925 971 990 1,009 1,022 1,036 1,050

Vietnam 96 130 156 192 241 300 354 423 480 538 595 664 744 801 847 880 914 947

total a-P 19,943 21,505 24,318 26,785 29,101 31,251 33,453 35,292 37,130 38,983 40,778 42,194 43,698 44,991 46,367 47,661 48,704 49,696

% Chg 1% 8% 13% 10% 9% 7% 7% 5% 5% 5% 5% 3% 4% 3% 3% 3% 2% 2%

Multichannel tve Revenue (us$ mil.)

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia - - - - - - - - - - - - - - - - - -

China - - - - - - - - - - - - - - - - - -

Hong Kong - - - - - - - - - - - - - - - - - -

India - - - - - 0.5 1 1 1 1 1 1 2 2 2 2 2 3

Indonesia - - - - - - - - - - - - - - - - - -

Japan - - - - - 5 19 33 47 57 65 74 81 86 94 98 102 106

Korea - - - - 7 17 28 49 78 104 125 142 159 174 187 201 216 231

Malaysia - - - - - 7 12 17 22 27 31 35 39 43 45 48 50 53

New Zealand - - - - - - - - - - - - - - - - - -

Pakistan - - - - - - - - - - - - - - - - - -

Philippines - - - - - - - - - - - - - - - - - -

Singapore - - - - - - - 0.3 2 3 3 3 3 4 4 4 5 5

Sri Lanka - - - - - - - - - - - - - - - - - -

Taiwan - - - - - - - 1 2 5 7 12 14 17 19 21 23 24

Thailand - - - - - - - - - - - - - - - - - -

Vietnam - - - - - - - - - - - - - - - - - -

total a-P - - - - 7 30 60 102 152 196 232 267 298 325 351 374 398 421

% Chg - - - - - 335% 104% 68% 49% 29% 18% 15% 12% 9% 8% 7% 6% 6%

executive suMMaRy


total iPtv Revenue (us$ mil.)

cable tv Monthly aRPu (us$)

Market Projections

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia - 2 7 16 26 44 79 140 231 342 447 537 605 652 690 723 744 767

China 93 199 405 765 1,355 1,955 2,598 2,513 3,697 5,031 6,209 7,371 8,296 9,029 9,636 10,197 10,753 11,314

Hong Kong 272 308 308 336 367 420 464 485 507 525 539 554 573 589 601 616 627 664

India - - - - - - - - - - - - - - - - - -

Indonesia - - - 0.1 0.1 0.2 8 41 86 131 167 199 227 248 261 270 277 283

Japan 79 112 149 195 261 309 338 361 378 387 402 410 418 424 430 435 440 445

Korea 6 252 470 593 809 1,181 1,662 2,174 2,622 2,943 3,212 3,427 3,595 3,723 3,830 3,927 4,019 4,106

Malaysia - - 0.3 2 5 13 24 35 47 60 72 83 95 102 108 114 119 123

New Zealand - - - - - - - - - - - - - - - - - -

Pakistan 1 1 1 1 1 2 2 2 3 4 6 7 9 11 13 15 17 20

Philippines - - - - - 0.3 1 2 3 6 8 11 13 14 16 18 19 19

Singapore 6 16 36 57 76 104 149 151 155 159 165 171 174 182 187 190 196 199

Sri Lanka 0.3 1 2 3 5 7 10 16 22 26 30 32 34 35 36 37 37 37

Taiwan 27 40 52 73 99 112 124 137 148 158 168 176 184 192 199 207 211 214

Thailand - - - - - 1 3 4 7 10 11 11 12 13 13 14 15 15

Vietnam 10 14 23 35 47 57 66 82 96 107 116 125 134 138 142 145 149 152

total a-P 494 945 1,455 2,078 3,051 4,207 5,528 6,142 8,002 9,887 11,551 13,116 14,369 15,354 16,163 16,910 17,624 18,359

% Chg 51% 91% 54% 43% 47% 38% 31% 11% 30% 24% 17% 14% 10% 7% 5% 5% 4% 4%

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 77 84 91 97 100 103 93 86 85 83 82 82 81 81 81 82 82 83

China 3 3 4 4 4 4 5 5 5 5 5 5 5 5 5 5 5 5

Hong Kong 14 13 14 15 15 13 11 11 12 12 12 12 12 13 13 13 13 13

India 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4

Indonesia 15 16 16 15 11 12 14 15 16 16 16 16 16 16 17 17 17 17

Japan 43 44 46 46 47 48 50 51 52 53 53 54 55 55 56 57 58 59

Korea 5 5 5 6 6 6 7 7 7 8 8 8 9 9 9 9 10 10

Malaysia - - - - - - 7 7 7 6 6 6 5 - - - - -

New Zealand 45 47 48 49 51 52 53 54 54 54 54 54 55 55 55 55 55 55

Pakistan 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4

Philippines 8 8 8 9 9 10 10 10 10 11 11 11 11 12 12 12 12 12

Singapore 45 45 42 41 39 38 39 37 38 38 38 38 38 38 38 38 38 38

Sri Lanka 4 4 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 6

Taiwan 17 17 17 16 17 17 17 18 18 19 19 20 21 21 22 23 23 24

Thailand 14 11 9 8 7 8 9 11 12 11 12 12 12 13 13 13 13 13

Vietnam 3 4 4 4 4 4 4 5 5 5 5 5 5 6 6 6 6 6

a-P 4.3 4.4 4.7 4.8 5.0 5.2 5.5 5.6 5.7 5.9 6.0 6.1 6.2 6.3 6.4 6.4 6.5 6.5

% Chg -9% 1% 6% 3% 4% 4% 5% 3% 3% 3% 3% 1% 2% 1% 1% 1% 1% 1%

total DtH satellite Revenue (us$ mil.)

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 1,379 1,604 1,790 1,977 2,046 2,112 1,991 1,888 1,890 1,877 1,862 1,860 1,857 1,848 1,854 1,857 1,859 1,861

China - - - - - - - - - - - - 18 57 99 145 189 229

Hong Kong 8 7 6 5 4 4 4 4 4 3 2 0.4 - - - - - -

India 179 368 614 928 1,207 1,516 1,757 2,112 2,441 2,817 3,166 3,483 3,784 4,043 4,254 4,437 4,596 4,730

Indonesia 106 124 155 201 226 292 355 385 383 387 407 425 436 444 451 456 461 465

Japan 1,156 1,164 1,215 1,272 1,338 1,359 1,346 1,341 1,382 1,411 1,440 1,461 1,490 1,510 1,532 1,555 1,568 1,581

Korea 251 252 273 294 323 345 354 367 409 440 466 479 484 488 491 497 502 507

Malaysia 684 763 823 907 992 1,104 1,159 1,188 1,215 1,235 1,258 1,285 1,326 1,351 1,375 1,392 1,410 1,424

New Zealand 401 435 468 515 557 579 592 601 592 585 592 602 620 641 658 674 684 691

Pakistan - - - - - - - - - - - - - - - - - -

Philippines 9 12 23 39 62 85 113 155 195 230 268 303 338 367 398 424 453 475

Singapore - - - - - - - - - - - - - - - - - -

Sri Lanka 7 9 13 16 20 23 28 35 42 48 52 57 59 61 61 62 63 63

Taiwan 4 5 5 6 5 6 7 7 8 9 9 9 10 10 11 11 11 11

Thailand 209 218 225 222 232 222 209 178 197 194 187 198 207 212 213 215 216 218

Vietnam 12 14 33 40 52 74 106 160 116 141 167 194 225 253 283 315 348 382

total a-P 4,404 4,975 5,642 6,421 7,064 7,723 8,021 8,422 8,876 9,378 9,878 10,357 10,854 11,285 11,681 12,039 12,359 12,637

% Chg -0.2% 13% 13% 14% 10% 9% 4% 5% 5% 6% 5% 5% 5% 4% 4% 3% 3% 2%

executive suMMaRy


iPtv Monthly aRPu (us$)

cable tv subscription Revenue (us$ mil.)

Market Projections

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia - 23 23 23 23 27 31 36 38 40 40 40 41 41 41 41 42 42

China 4 4 5 5 5 5 6 4 4 4 4 4 4 4 4 4 4 4

Hong Kong 20 21 21 22 23 25 27 27 29 29 30 31 32 32 33 33 34 35

India - - - - - - - - - - - - - - - - - -

Indonesia - - - 4 4 4 11 11 11 11 11 11 11 11 11 11 11 11

Japan 26 26 27 28 28 29 29 29 30 30 30 31 31 31 31 32 32 32

Korea 9 9 9 11 12 13 14 15 16 16 17 17 17 18 18 18 18 19

Malaysia - - 6 7 8 10 12 13 15 17 18 19 20 21 21 22 22 23

New Zealand - - - - - - - - - - - - - 1 2 3 4 5

Pakistan 7 7 6 6 5 5 4 4 4 4 5 5 5 5 5 5 5 5

Philippines - - - - - 10 10 11 11 11 11 11 11 11 12 12 12 12

Singapore 11 12 14 15 17 21 29 29 29 30 30 31 32 33 34 34 35 36

Sri Lanka 4 8 7 7 7 7 8 8 8 8 8 8 8 8 8 8 8 8

Taiwan 4 5 6 6 7 7 8 8 9 9 10 10 10 11 11 11 11 11

Thailand - - - - - 20 19 18 18 18 18 18 18 18 18 18 18 18

Vietnam 4 2 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4

a-P 8.0 8.3 7.5 6.9 6.6 7.4 8.1 6.8 6.2 6.1 6.1 6.1 6.2 6.2 6.3 6.4 6.5 6.6

% Chg -14% 4% -10% -8% -4% 12% 10% -15% -9% -2% -0.2% 1% 1% 1% 1% 2% 1% 1%

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 677 770 836 896 936 974 900 888 950 990 1,025 1,058 1,070 1,091 1,110 1,138 1,153 1,164

China 5,805 6,423 7,754 8,913 10,270 11,448 12,770 13,689 14,442 15,118 15,852 16,146 16,532 16,769 17,128 17,416 17,508 17,560

Hong Kong 152 147 177 192 196 169 140 134 131 129 128 128 127 127 126 126 125 125

India 2,489 2,700 2,893 3,047 3,151 3,120 3,255 3,432 3,535 3,835 3,981 4,181 4,363 4,540 4,704 4,859 5,008 5,151

Indonesia 35 36 36 37 33 43 63 77 87 94 101 104 107 110 113 116 119 121

Japan 2,767 2,982 3,143 3,384 3,583 3,718 3,834 3,917 3,997 4,077 4,135 4,194 4,251 4,309 4,369 4,417 4,454 4,492

Korea 862 960 1,003 1,020 1,080 1,151 1,187 1,214 1,249 1,314 1,377 1,426 1,462 1,502 1,542 1,581 1,628 1,675

Malaysia - - - - - - 0.2 1 1 1 0.5 0.3 0.2 - - - - -

New Zealand 17 18 19 20 21 20 20 20 20 19 19 19 18 17 17 16 16 16

Pakistan 233 267 306 354 402 447 488 523 556 589 614 637 660 682 705 727 750 773

Philippines 135 140 146 155 166 175 183 187 188 193 195 198 200 203 205 209 211 215

Singapore 276 287 272 268 254 241 251 240 241 240 239 239 239 241 241 242 242 242

Sri Lanka 1 1 2 2 2 3 3 3 3 4 4 5 6 8 9 10 10 11

Taiwan 1,137 1,126 1,128 1,095 1,086 1,090 1,109 1,143 1,182 1,220 1,266 1,306 1,356 1,403 1,457 1,514 1,559 1,603

Thailand 141 200 271 350 401 520 599 709 825 825 867 888 932 948 966 976 987 998

Vietnam 41 70 91 120 160 206 245 274 296 315 337 366 404 447 480 500 521 543

total a-P 14,769 16,129 18,078 19,853 21,741 23,325 25,047 26,452 27,704 28,962 30,142 30,894 31,728 32,398 33,171 33,846 34,292 34,688

% Chg -3% 9% 12% 10% 10% 7% 7% 6% 5% 5% 4% 2% 3% 2% 2% 2% 1% 1%

DtH satellite Monthly aRPu (us$)

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 71 80 86 95 96 98 92 85 84 83 82 81 81 80 80 80 81 81

China - - - - - - - - - - - - 1 1 1 1 1 1

Hong Kong 13 13 13 14 14 14 14 14 14 14 14 14 - - - - - -

India 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 5 5 5

Indonesia 16 16 15 13 10 9 9 10 10 10 10 11 11 11 11 11 11 11

Japan 22 23 24 25 25 26 27 27 28 28 29 29 30 30 30 31 31 31

Korea 9 9 8 8 7 7 7 7 8 8 8 9 9 9 9 9 9 9

Malaysia 21 21 22 23 24 25 26 26 26 27 27 27 28 29 29 29 29 30

New Zealand 44 46 48 50 53 55 57 59 61 62 63 63 65 66 67 67 68 68

Pakistan - - - - - - - - - - - - - - - - - -

Philippines 8 7 7 7 7 7 7 8 8 7 7 7 8 8 8 8 8 8

Singapore - - - - - - - - - - - - - - - - - -

Sri Lanka 6 6 7 7 7 6 6 5 5 5 4 4 4 4 4 4 4 4

Taiwan 18 18 19 19 17 18 19 20 20 20 21 21 22 22 23 23 23 23

Thailand 30 26 25 26 24 23 23 17 19 20 21 21 22 22 22 22 22 22

Vietnam 4 4 11 8 7 7 7 7 4 4 4 5 5 6 6 6 7 7

a-P 16.7 14.2 11.8 10.8 10.4 10.3 9.9 9.7 9.4 9.2 9.1 9.0 8.7 8.4 8.2 8.0 7.8 7.7

% Chg -32% -15% -17% -8% -4% -1% -5% -2% -3% -2% -1% -0.4% -4% -3% -3% -3% -2% -2%

executive suMMaRy


iPtv subscription Revenue (us$ mil.)

cable tv Net advertising Revenue (us$ mil.)

Market Projections

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia - 2 7 16 26 44 79 140 228 338 439 522 583 622 652 680 695 711

China 93 159 318 608 1,092 1,598 2,096 1,885 2,904 4,053 5,026 5,977 6,694 7,237 7,674 8,092 8,504 8,922

Hong Kong 253 291 289 315 345 392 432 450 468 482 493 505 520 534 543 555 564 599

India - - - - - - - - - - - - - - - - - -

Indonesia - - - 0.1 0.1 0.2 8 41 86 131 167 199 227 248 261 270 277 283

Japan 79 112 149 195 261 309 338 361 378 387 402 410 418 424 430 435 440 445

Korea 1 241 450 577 787 1,145 1,602 2,094 2,509 2,810 3,061 3,261 3,415 3,534 3,636 3,729 3,817 3,902

Malaysia - - 0.3 2 5 13 24 35 47 60 72 83 95 102 108 114 119 123

New Zealand - - - - - - - - - - - - - - - - - -

Pakistan 1 1 1 1 1 2 2 2 3 4 6 7 9 11 13 15 17 20

Philippines - - - - - 0.3 1 2 3 6 8 11 13 14 16 18 19 19

Singapore 6 16 36 57 76 102 146 146 148 150 155 161 163 170 174 177 183 185

Sri Lanka 0.3 1 2 3 5 7 10 16 22 26 29 32 34 35 35 36 36 36

Taiwan 27 39 51 70 95 107 117 128 138 147 156 163 170 177 184 191 194 197

Thailand - - - - - 1 3 4 7 10 11 11 12 13 13 14 15 15

Vietnam 1 4 12 24 34 42 49 58 67 71 74 77 79 81 83 85 86 87

total a-P 462 867 1,317 1,869 2,726 3,761 4,906 5,361 7,008 8,674 10,099 11,420 12,431 13,203 13,824 14,411 14,966 15,544

% Chg 45% 88% 52% 42% 46% 38% 30% 9% 31% 24% 16% 13% 9% 6% 5% 4% 4% 4%

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 136 147 187 203 236 271 254 263 276 285 298 305 316 325 333 338 344 350

China 2,079 2,255 2,498 2,750 2,884 3,044 3,102 3,093 3,084 3,074 3,062 3,050 3,038 3,023 3,007 2,998 2,995 2,998

Hong Kong 26 24 26 28 29 27 25 24 23 23 23 24 26 27 28 30 31 32

India 1,403 1,487 1,784 1,950 2,052 2,314 2,656 2,953 3,396 3,855 4,336 4,878 5,415 5,957 6,493 7,045 7,573 8,103

Indonesia 5 5 6 6 6 8 8 8 9 10 11 12 12 13 14 14 15 15

Japan 128 137 155 158 170 172 178 181 186 189 193 195 197 199 201 202 203 204

Korea 793 734 903 1,094 1,223 1,282 1,332 1,434 1,508 1,571 1,633 1,690 1,753 1,799 1,834 1,869 1,896 1,919

Malaysia - - - - - - - - - - - - - - - - - -

New Zealand - - - - - - - - - - - - - - - - - -

Pakistan 41 54 67 82 97 116 131 145 160 175 187 199 210 221 231 241 250 260

Philippines 44 43 45 45 47 46 47 44 41 40 40 41 41 42 43 45 46 47

Singapore 25 23 27 29 32 33 31 33 35 37 39 40 41 42 43 44 45 46

Sri Lanka 0.04 0.05 0.05 0.1 0.1 0.1 0.1 0.2 0.3 1 1 1 1 1 2 2 2 2

Taiwan 439 404 461 499 477 490 505 484 493 507 520 530 540 548 556 562 570 575

Thailand - 3 14 17 27 30 28 29 31 33 35 37 39 41 44 46 49 52

Vietnam 54 60 66 73 81 94 109 148 184 223 259 298 340 354 367 380 392 404

total a-P 5,174 5,376 6,240 6,931 7,361 7,926 8,406 8,840 9,426 10,021 10,636 11,300 11,970 12,593 13,196 13,815 14,412 15,007

% Chg 14% 4% 16% 11% 6% 8% 6% 5% 7% 6% 6% 6% 6% 5% 5% 5% 4% 4%

DtH satellite subscription Revenue (us$ mil.)

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 1,243 1,457 1,603 1,774 1,810 1,841 1,737 1,626 1,614 1,592 1,565 1,555 1,542 1,523 1,522 1,519 1,515 1,511

China - - - - - - - - - - - - 18 57 99 145 189 229

Hong Kong 8 7 6 5 4 4 4 4 4 3 2 0.4 - - - - - -

India 179 368 614 923 1,198 1,497 1,732 2,081 2,403 2,773 3,117 3,429 3,725 3,980 4,187 4,367 4,523 4,655

Indonesia 97 117 145 189 208 268 329 358 354 355 372 387 395 401 406 410 412 415

Japan 960 982 1,017 1,070 1,121 1,132 1,109 1,099 1,132 1,153 1,173 1,188 1,209 1,221 1,238 1,255 1,261 1,267

Korea 243 244 260 283 311 332 337 350 392 423 449 461 466 470 472 478 483 488

Malaysia 628 711 766 827 904 1,002 1,058 1,082 1,107 1,123 1,139 1,164 1,200 1,221 1,241 1,252 1,268 1,279

New Zealand 368 409 446 485 524 545 559 566 556 547 551 560 577 597 613 628 637 643

Pakistan - - - - - - - - - - - - - - - - - -

Philippines 7 8 15 27 43 60 81 114 147 175 206 233 261 284 310 331 355 372

Singapore - - - - - - - - - - - - - - - - - -

Sri Lanka 6 9 13 16 20 23 28 34 41 47 51 55 57 58 59 59 60 60

Taiwan 4 5 5 6 5 6 7 7 8 9 9 9 10 10 11 11 11 11

Thailand 209 217 221 218 225 215 202 171 189 186 179 189 197 201 202 203 204 205

Vietnam 3 4 21 27 38 58 87 134 84 102 122 143 166 192 220 249 280 312

total a-P 3,955 4,537 5,132 5,850 6,411 6,982 7,269 7,626 8,032 8,487 8,933 9,373 9,823 10,217 10,579 10,906 11,197 11,447

% Chg -1% 15% 13% 14% 10% 9% 4% 5% 5% 6% 5% 5% 5% 4% 4% 3% 3% 2%

executive suMMaRy


iPtv Net advertising Revenue (us$ mil.)

cable tv share of total Pay-tv subscription Revenue (%)

Market Projections

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia - - - - - - - - 2 4 8 15 22 30 38 44 50 56

China - 40 87 158 263 358 502 628 793 978 1,183 1,394 1,602 1,792 1,962 2,105 2,249 2,392

Hong Kong 19 17 19 21 22 29 32 35 39 42 46 49 53 55 58 61 63 66

India - - - - - - - - - - - - - - - - - -

Indonesia - - - - - - - - - - - - - - - - - -

Japan - - - - - - - - - - - - - - - - - -

Korea 5 11 19 16 22 36 60 80 114 133 152 166 180 189 194 199 202 205

Malaysia - - - - - - - - - - - - - - - - - -

New Zealand - - - - - - - - - - - - - - - - - -

Pakistan - - - - - - - - - - - - - - - - - -

Philippines - - - - - - - - - - - - - - - - - -

Singapore - - - - - 2 3 5 7 9 10 11 11 12 13 13 14 14

Sri Lanka - - - 0.2 0.2 0.2 0.3 0.4 0.4 1 1 1 1 1 1 1 1 1

Taiwan - 1 1 3 4 6 7 9 10 11 12 13 14 15 16 16 17 17

Thailand - - - - - - - - - - - - - - - - - -

Vietnam 9 10 11 12 13 15 17 24 29 36 41 48 54 57 59 61 63 65

total a-P 33 78 138 209 324 445 622 781 995 1,213 1,452 1,696 1,937 2,151 2,339 2,499 2,658 2,815

% Chg 243% 141% 76% 52% 55% 37% 40% 26% 27% 22% 20% 17% 14% 11% 9% 7% 6% 6%

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 35% 35% 34% 33% 34% 34% 33% 33% 34% 34% 34% 34% 33% 34% 34% 34% 34% 34%

China 98% 98% 96% 94% 90% 88% 86% 88% 83% 79% 76% 73% 71% 70% 69% 68% 67% 66%

Hong Kong 37% 33% 37% 38% 36% 30% 24% 23% 22% 21% 21% 20% 20% 19% 19% 18% 18% 17%

India 93% 88% 83% 77% 72% 68% 65% 62% 60% 58% 56% 55% 54% 53% 53% 53% 53% 53%

Indonesia 26% 24% 20% 16% 13% 14% 15% 16% 16% 16% 15% 15% 14% 14% 14% 14% 14% 15%

Japan 73% 73% 73% 73% 72% 72% 73% 73% 73% 73% 72% 72% 72% 72% 72% 72% 72% 72%

Korea 78% 66% 59% 54% 50% 44% 38% 33% 30% 29% 28% 28% 27% 27% 27% 27% 27% 28%

Malaysia - - - - - - 0.02% 0.05% 0.1% 0.1% 0.04% 0.03% 0.01% - - - - -

New Zealand 4% 4% 4% 4% 4% 4% 4% 3% 3% 3% 3% 3% 3% 3% 3% 3% 2% 2%

Pakistan 100% 99% 100% 100% 100% 100% 100% 100% 99% 99% 99% 99% 99% 98% 98% 98% 98% 98%

Philippines 95% 95% 91% 85% 79% 74% 69% 62% 56% 52% 48% 45% 42% 41% 39% 37% 36% 35%

Singapore 98% 95% 88% 83% 77% 70% 63% 62% 62% 61% 61% 60% 60% 59% 58% 58% 57% 57%

Sri Lanka 14% 11% 9% 9% 9% 9% 7% 6% 5% 5% 5% 5% 6% 8% 9% 9% 10% 10%

Taiwan 97% 96% 95% 94% 92% 91% 90% 89% 89% 89% 88% 88% 88% 88% 88% 88% 88% 88%

Thailand 40% 48% 55% 62% 64% 71% 74% 80% 81% 81% 82% 82% 82% 82% 82% 82% 82% 82%

Vietnam 92% 89% 73% 70% 69% 67% 64% 59% 66% 65% 63% 62% 62% 62% 61% 60% 59% 58%

a-P 77% 75% 74% 72% 70% 68% 67% 67% 65% 63% 61% 60% 59% 58% 58% 57% 57% 56%

DtH satellite Net advertising Revenue (us$ mil.)

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 136 147 187 203 236 271 254 263 276 285 298 305 316 325 333 338 344 350

China - - - - - - - - - - - - - - - - - -

Hong Kong - - - - - - - - - - - - - - - - - -

India - - 1 5 10 20 25 32 38 44 49 54 58 62 66 70 73 75

Indonesia 9 8 10 12 18 24 26 27 29 32 36 39 41 43 45 47 48 50

Japan 196 182 198 202 217 228 238 242 250 259 268 273 281 288 295 301 307 313

Korea 8 8 13 11 11 13 17 17 17 17 18 18 18 18 18 19 19 19

Malaysia 56 52 56 79 88 103 101 106 109 112 119 121 126 130 135 140 142 145

New Zealand 33 26 23 30 33 34 33 35 36 38 40 42 43 44 45 46 47 48

Pakistan - - - - - - - - - - - - - - - - - -

Philippines 2 4 7 12 19 25 32 41 48 55 63 70 77 83 88 93 99 103

Singapore - - - - - - - - - - - - - - - - - -

Sri Lanka 0.3 0.3 0.4 0.4 0.5 1 1 1 1 1 2 2 2 2 2 3 3 3

Taiwan - - - - - - - - - - - - - - - - - -

Thailand - 1 4 4 7 7 7 7 8 8 9 9 10 10 11 12 12 13

Vietnam 9 10 11 13 14 16 19 26 32 39 45 52 59 61 64 66 68 70

total a-P 449 438 510 571 653 741 752 797 844 891 944 985 1,031 1,068 1,102 1,132 1,161 1,190

% Chg 10% -3% 16% 12% 14% 14% 1% 6% 6% 6% 6% 4% 5% 4% 3% 3% 3% 2%

executive suMMaRy


iPtv share of total Pay-tv subscription Revenue (%)

Market Projections

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia - 0.1% 0.3% 1% 1% 2% 3% 5% 8% 12% 14% 17% 18% 19% 20% 20% 21% 21%

China 2% 2% 4% 6% 10% 12% 14% 12% 17% 21% 24% 27% 29% 30% 31% 32% 32% 33%

Hong Kong 61% 65% 61% 62% 63% 69% 75% 76% 78% 78% 79% 80% 80% 81% 81% 82% 82% 83%

India - - - - - - - - - - - - - - - - - -

Indonesia - - - 0.1% 0.1% 0.1% 2% 8% 16% 22% 26% 28% 31% 32% 33% 33% 34% 34%

Japan 2% 3% 3% 4% 5% 6% 6% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7%

Korea 0.1% 17% 26% 31% 36% 44% 51% 57% 60% 62% 63% 63% 64% 64% 64% 64% 64% 64%

Malaysia - - 0.04% 0.2% 1% 1% 2% 3% 4% 5% 6% 7% 7% 8% 8% 8% 9% 9%

New Zealand - - - - - - - - - - - - - - - - - -

Pakistan 0.3% 0.5% 0.4% 0.4% 0.4% 0.4% 0.4% 0.5% 1% 1% 1% 1% 1% 2% 2% 2% 2% 2%

Philippines - - - - - 0.1% 0.4% 1% 1% 2% 2% 2% 3% 3% 3% 3% 3% 3%

Singapore 2% 5% 12% 17% 23% 30% 37% 38% 38% 39% 39% 40% 40% 41% 42% 42% 43% 43%

Sri Lanka 4% 10% 12% 14% 18% 22% 24% 29% 33% 34% 35% 35% 35% 34% 34% 34% 34% 33%

Taiwan 2% 3% 4% 6% 8% 9% 10% 10% 10% 11% 11% 11% 11% 11% 11% 11% 11% 11%

Thailand - - - - - 0.2% 0.4% 0.5% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

Vietnam 3% 5% 10% 14% 14% 14% 13% 13% 15% 15% 14% 13% 12% 11% 11% 10% 10% 9%

a-P 2% 4% 5% 7% 9% 11% 13% 14% 16% 19% 21% 22% 23% 24% 24% 24% 25% 25%

DtH satellite share of total Pay-tv subscription Revenue (%)

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 65% 65% 66% 66% 65% 64% 64% 61% 58% 55% 52% 50% 48% 47% 46% 46% 45% 45%

China - - - - - - - - - - - - 0.1% 0.2% 0.4% 1% 1% 1%

Hong Kong 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 0.3% 0.1% - - - - - -

India 7% 12% 17% 23% 28% 32% 35% 38% 40% 42% 44% 45% 46% 47% 47% 47% 47% 47%

Indonesia 74% 76% 80% 83% 86% 85% 81% 73% 66% 60% 57% 55% 53% 52% 51% 51% 50% 50%

Japan 25% 24% 24% 23% 23% 22% 21% 20% 21% 21% 21% 21% 21% 21% 21% 21% 20% 20%

Korea 22% 17% 15% 15% 14% 13% 11% 10% 9% 9% 9% 9% 9% 9% 8% 8% 8% 8%

Malaysia 100% 100% 100% 100% 99% 99% 98% 97% 96% 95% 94% 93% 93% 92% 92% 92% 91% 91%

New Zealand 93% 95% 96% 96% 96% 96% 96% 96% 96% 96% 96% 96% 96% 96% 96% 96% 96% 96%

Pakistan - - - - - - - - - - - - - - - - - -

Philippines 5% 5% 9% 15% 21% 26% 31% 38% 43% 47% 50% 53% 55% 57% 58% 59% 61% 61%

Singapore - - - - - - - - - - - - - - - - - -

Sri Lanka 82% 79% 79% 76% 73% 70% 69% 65% 62% 61% 61% 60% 59% 58% 57% 57% 57% 57%

Taiwan 0.4% 0.4% 0.4% 0.5% 0.5% 0.5% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

Thailand 60% 52% 45% 38% 36% 29% 25% 19% 19% 18% 17% 17% 17% 17% 17% 17% 17% 17%

Vietnam 6% 5% 17% 16% 16% 19% 23% 29% 19% 21% 23% 24% 26% 27% 28% 30% 32% 33%

a-P 21% 21% 21% 21% 21% 20% 20% 19% 19% 18% 18% 18% 18% 18% 18% 18% 19% 19%

Broadband subs (000)

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 7,053 8,377 9,640 11,082 12,746 14,865 17,341 19,664 21,785 24,107 25,184 26,353 27,403 28,162 28,996 29,666 30,316 30,961

China 83,863 109,906 150,527 389,487 597,340 996,472 1,075,705 1,177,844 1,307,207 1,431,804 1,542,070 1,648,856 1,736,603 1,800,372 1,866,811 1,923,167 1,970,816 2,003,092

Hong Kong 4,566 5,678 8,081 10,441 12,652 14,122 14,796 16,857 17,942 18,262 18,581 18,798 19,006 19,167 19,313 19,444 19,573 19,701

India 5,501 7,779 10,990 13,306 14,929 55,703 86,060 136,550 192,260 294,655 402,709 497,137 582,383 650,473 708,079 749,086 789,738 829,799

Indonesia 1,093 3,452 7,822 11,820 22,622 39,502 57,876 73,435 91,951 113,574 131,417 146,274 159,904 170,886 179,891 187,403 195,229 203,327

Japan 35,847 42,546 48,460 54,932 62,416 87,120 111,224 136,818 154,165 164,443 171,285 176,598 179,616 182,086 183,897 185,185 186,397 187,646

Korea 15,608 17,083 25,450 38,809 57,737 72,100 85,219 91,961 100,323 106,913 112,603 116,762 120,060 123,074 125,495 126,383 127,251 128,129

Malaysia 1,659 2,229 3,649 4,772 8,390 12,676 17,317 19,009 20,810 21,890 22,761 23,702 24,222 24,558 24,998 25,278 25,561 25,846

New Zealand 812 950 1,101 1,148 3,808 5,121 6,008 6,713 7,095 7,458 7,624 7,838 8,152 8,345 8,507 8,592 8,681 8,769

Pakistan 168 414 901 1,491 2,101 7,511 15,017 24,737 35,874 45,884 55,771 65,371 74,740 83,855 92,765 101,478 110,041 118,456

Philippines 1,324 2,427 4,042 7,304 8,451 10,583 13,807 19,887 24,396 27,772 33,159 37,600 42,999 46,367 49,746 53,090 56,427 60,790

Singapore 4,613 5,635 7,591 8,926 9,891 10,408 11,240 11,777 11,883 12,157 12,337 12,531 12,694 12,863 12,951 13,015 13,078 13,142

Sri Lanka 234 341 502 837 1,357 2,134 2,952 3,754 4,606 5,500 6,415 7,547 8,699 10,147 11,452 12,737 14,022 15,307

Taiwan 6,553 7,078 7,735 10,411 13,337 16,552 21,188 24,736 26,919 28,833 29,997 30,752 31,294 31,741 32,085 32,376 32,627 32,860

Thailand 2,239 3,313 5,608 7,972 10,727 18,063 29,067 40,077 50,177 58,671 66,802 74,090 80,932 86,904 92,110 97,684 103,657 110,060

Vietnam 2,355 2,400 5,152 9,574 16,060 24,422 32,539 43,688 52,167 61,391 71,561 79,388 86,585 93,473 100,139 106,579 113,018 119,457

total a-P 173,488 219,607 297,249 582,313 854,566 1,387,354 1,597,356 1,847,507 2,119,559 2,423,314 2,710,277 2,969,597 3,195,294 3,372,473 3,537,236 3,671,164 3,796,433 3,907,341

% Chg 25% 27% 35% 96% 47% 62% 15% 16% 15% 14% 12% 10% 8% 6% 5% 4% 3% 3%

executive suMMaRy


Fixed Broadband Penetration of total Households (%)

Wireless Broadband Penetration of Population (%)

Market Projections

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 60% 61% 63% 64% 65% 68% 72% 74% 77% 78% 79% 80% 80% 80% 80% 80% 80% 80%

China 20% 25% 30% 36% 40% 42% 44% 46% 52% 58% 63% 69% 74% 77% 81% 85% 87% 88%

Hong Kong 77% 80% 83% 87% 86% 84% 83% 84% 86% 87% 87% 88% 89% 89% 90% 90% 90% 90%

India 2% 3% 4% 5% 6% 6% 6% 6% 6% 6% 7% 7% 8% 9% 10% 11% 12% 14%

Indonesia 1% 2% 3% 3% 4% 5% 6% 8% 9% 11% 12% 13% 14% 15% 16% 16% 17% 17%

Japan 60% 64% 67% 69% 70% 71% 71% 74% 76% 77% 78% 78% 78% 78% 79% 80% 81% 81%

Korea 83% 87% 92% 95% 99% 100% 101% 103% 104% 104% 105% 105% 106% 106% 106% 106% 106% 106%

Malaysia 21% 23% 26% 30% 34% 34% 34% 34% 34% 36% 37% 38% 39% 40% 40% 40% 40% 40%

New Zealand 49% 55% 61% 67% 73% 78% 88% 93% 98% 99% 99% 99% 99% 99% 99% 99% 99% 100%

Pakistan 1% 1% 2% 3% 3% 4% 5% 5% 6% 7% 8% 9% 10% 11% 12% 14% 15% 16%

Philippines 3% 4% 5% 6% 7% 7% 8% 9% 11% 12% 14% 16% 17% 19% 20% 21% 22% 24%

Singapore 80% 83% 88% 90% 92% 100% 101% 107% 89% 88% 89% 90% 95% 100% 102% 102% 102% 102%

Sri Lanka 5% 5% 6% 7% 8% 9% 10% 11% 13% 15% 17% 19% 22% 26% 27% 29% 30% 31%

Taiwan 62% 66% 67% 68% 68% 68% 68% 67% 67% 68% 68% 68% 69% 69% 69% 69% 70% 70%

Thailand 9% 11% 14% 17% 19% 22% 23% 26% 28% 30% 31% 32% 32% 32% 33% 33% 33% 34%

Vietnam 11% 11% 16% 18% 21% 24% 27% 31% 33% 36% 39% 42% 45% 48% 50% 53% 55% 58%

a-P Pen./HH 17% 20% 23% 27% 29% 30% 31% 33% 36% 39% 41% 44% 47% 49% 51% 53% 54% 55%

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025Australia 9% 15% 19% 24% 30% 38% 46% 54% 60% 68% 71% 75% 78% 80% 82% 84% 86% 87%China 0.1% 0.4% 2% 17% 31% 59% 64% 70% 77% 83% 89% 94% 98% 101% 103% 106% 107% 109%Hong Kong 40% 55% 87% 118% 148% 168% 176% 202% 214% 217% 220% 221% 222% 222% 223% 223% 224% 224%India 0.01% 0.04% 0.02% 0.04% 0.04% 3% 6% 10% 14% 22% 30% 37% 43% 47% 51% 54% 56% 58%Indonesia 0.1% 1% 3% 4% 8% 15% 22% 27% 34% 41% 47% 52% 57% 60% 63% 65% 67% 69%Japan 5% 8% 12% 16% 21% 40% 59% 79% 92% 100% 105% 109% 112% 114% 115% 116% 117% 118%Korea 1% 2% 17% 42% 77% 104% 128% 140% 156% 168% 178% 185% 191% 196% 200% 201% 203% 204%Malaysia 1% 3% 7% 10% 21% 35% 50% 54% 59% 62% 64% 66% 67% 67% 68% 68% 68% 68%New Zealand 1% 1% 2% 1% 58% 85% 100% 113% 119% 126% 129% 133% 139% 143% 145% 147% 148% 150%Pakistan 0.01% 0.1% 0.2% 0.4% 1% 3% 7% 12% 18% 23% 27% 31% 35% 38% 41% 44% 47% 50%Philippines 1% 2% 3% 6% 7% 9% 12% 18% 21% 24% 28% 31% 35% 37% 39% 40% 42% 45%Singapore 77% 95% 130% 152% 166% 170% 182% 186% 189% 191% 192% 192% 192% 192% 192% 191% 190% 189%Sri Lanka - 0.5% 1% 2% 5% 8% 12% 15% 19% 22% 26% 31% 35% 41% 46% 52% 57% 63%Taiwan 8% 8% 11% 21% 33% 47% 66% 81% 90% 98% 103% 106% 108% 109% 110% 111% 112% 113%Thailand 0.4% 1% 4% 6% 9% 19% 33% 48% 61% 72% 82% 92% 100% 108% 115% 122% 129% 137%Vietnam - - 2% 6% 12% 21% 28% 39% 47% 55% 65% 71% 77% 82% 88% 93% 97% 102%a-P Pen./Population 1% 1% 2% 9% 16% 31% 36% 42% 48% 55% 61% 67% 72% 75% 78% 80% 83% 85%

Fixed Broadband subs (000)

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 5,027 5,156 5,410 5,591 5,705 6,016 6,389 6,684 6,980 7,156 7,275 7,397 7,450 7,520 7,570 7,635 7,680 7,720

China 82,883 104,666 126,292 156,487 177,370 188,909 200,483 213,372 244,955 275,037 300,640 328,293 355,881 372,529 394,891 412,730 425,046 431,541

Hong Kong 1,754 1,858 1,931 2,041 2,052 2,009 2,030 2,081 2,148 2,195 2,236 2,273 2,311 2,342 2,368 2,389 2,408 2,426

India 5,429 7,258 10,662 12,841 14,463 14,998 15,630 16,550 17,460 18,800 20,390 22,470 25,250 28,340 31,840 35,810 39,890 44,330

Indonesia 755 1,277 1,821 1,982 2,622 3,346 3,814 4,860 5,750 6,850 7,830 8,680 9,270 9,707 10,235 10,518 10,803 11,034

Japan 30,094 32,428 33,724 34,721 35,236 35,850 36,104 37,605 38,446 38,830 39,277 39,485 39,607 39,560 39,895 40,169 40,367 40,602

Korea 15,020 16,023 17,152 17,800 18,724 19,088 19,493 19,957 20,214 20,408 20,600 20,757 20,860 20,934 20,990 21,030 21,050 21,080

Malaysia 1,289 1,431 1,713 2,012 2,320 2,366 2,408 2,449 2,510 2,630 2,751 2,862 2,952 3,058 3,098 3,118 3,141 3,166

New Zealand 781 890 996 1,108 1,226 1,312 1,497 1,590 1,692 1,710 1,715 1,735 1,747 1,745 1,755 1,761 1,771 1,780

Pakistan 148 303 531 736 924 1,231 1,519 1,572 1,859 2,169 2,526 2,916 3,375 3,850 4,340 4,843 5,351 5,856

Philippines 676 861 1,042 1,304 1,451 1,583 1,807 2,087 2,396 2,772 3,159 3,600 3,999 4,367 4,746 5,090 5,427 5,790

Singapore 875 918 1,004 1,027 1,067 1,158 1,187 1,271 1,062 1,066 1,080 1,105 1,165 1,230 1,260 1,265 1,270 1,275

Sri Lanka 234 250 302 352 415 470 551 607 700 803 918 1,051 1,203 1,450 1,555 1,640 1,725 1,810

Taiwan 4,763 5,128 5,302 5,440 5,535 5,603 5,666 5,652 5,719 5,785 5,847 5,903 5,953 6,006 6,061 6,114 6,165 6,218

Thailand 1,989 2,313 3,189 3,791 4,290 4,923 5,357 6,076 6,540 6,930 7,248 7,450 7,628 7,700 7,810 7,920 8,030 8,140

Vietnam 2,355 2,400 3,563 4,304 5,123 5,853 6,739 7,688 8,562 9,482 10,426 11,385 12,353 13,323 14,292 15,262 16,232 17,201

total a-P 154,072 183,160 214,634 251,538 278,524 294,714 310,673 330,101 366,991 402,622 433,919 467,361 501,004 523,661 552,707 577,295 596,357 609,968

% Chg 22% 19% 17% 17% 11% 6% 5% 6% 11% 10% 8% 8% 7% 5% 6% 4% 3% 2%

executive suMMaRy


Wireless Broadband subs (000)

cable Modem Broadband subs (000)

Market Projections

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 2,026 3,221 4,230 5,491 7,041 8,849 10,952 12,980 14,805 16,951 17,909 18,956 19,953 20,642 21,426 22,031 22,636 23,241

China 980 5,240 24,235 233,000 419,970 807,563 875,222 964,472 1,062,252 1,156,768 1,241,430 1,320,563 1,380,722 1,427,843 1,471,920 1,510,436 1,545,769 1,571,551

Hong Kong 2,812 3,819 6,150 8,400 10,600 12,113 12,766 14,776 15,794 16,067 16,345 16,525 16,695 16,825 16,945 17,055 17,165 17,275

India 72 521 295 465 466 40,706 70,430 120,000 174,800 275,855 382,319 474,667 557,133 622,133 676,239 713,276 749,848 785,469

Indonesia 338 2,175 6,001 9,838 20,000 36,156 54,062 68,575 86,201 106,724 123,587 137,594 150,634 161,179 169,656 176,885 184,426 192,293

Japan 5,753 10,118 14,736 20,211 27,180 51,270 75,120 99,213 115,719 125,613 132,008 137,113 140,009 142,526 144,002 145,016 146,030 147,044

Korea 588 1,060 8,298 21,009 39,013 53,012 65,726 72,004 80,109 86,505 92,003 96,005 99,200 102,140 104,505 105,353 106,201 107,049

Malaysia 370 798 1,936 2,760 6,070 10,310 14,909 16,560 18,300 19,260 20,010 20,840 21,270 21,500 21,900 22,160 22,420 22,680

New Zealand 31 60 105 40 2,582 3,809 4,511 5,123 5,403 5,748 5,909 6,103 6,405 6,600 6,752 6,831 6,910 6,989

Pakistan 20 111 370 756 1,177 6,280 13,498 23,166 34,016 43,716 53,246 62,456 71,366 80,006 88,426 96,636 104,690 112,600

Philippines 648 1,566 3,000 6,000 7,000 9,000 12,000 17,800 22,000 25,000 30,000 34,000 39,000 42,000 45,000 48,000 51,000 55,000

Singapore 3,738 4,717 6,587 7,899 8,824 9,250 10,053 10,505 10,821 11,091 11,257 11,426 11,529 11,633 11,691 11,750 11,808 11,867

Sri Lanka - 91 200 485 942 1,664 2,402 3,147 3,907 4,697 5,497 6,497 7,497 8,697 9,897 11,097 12,297 13,497

Taiwan 1,790 1,950 2,433 4,971 7,802 10,950 15,522 19,084 21,200 23,048 24,150 24,849 25,341 25,735 26,024 26,262 26,462 26,642

Thailand 250 1,000 2,419 4,181 6,437 13,140 23,710 34,001 43,637 51,741 59,554 66,640 73,304 79,204 84,300 89,764 95,627 101,920

Vietnam - - 1,589 5,270 10,937 18,569 25,800 36,000 43,605 51,909 61,135 68,003 74,232 80,150 85,847 91,317 96,786 102,256

total a-P 19,416 36,448 82,583 330,775 576,042 1,092,639 1,286,683 1,517,406 1,752,568 2,020,692 2,276,358 2,502,236 2,694,290 2,848,811 2,984,529 3,093,870 3,200,076 3,297,373

% Chg 67% 88% 127% 301% 74% 90% 18% 18% 15% 15% 13% 10% 8% 6% 5% 4% 3% 3%

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 851 856 869 900 918 946 966 1,004 1,025 1,050 1,070 1,085 1,100 1,120 1,140 1,155 1,170 1,180

China 1,880 2,299 3,185 4,586 6,003 7,885 11,388 18,389 22,905 27,455 30,827 33,723 36,581 39,244 41,521 43,440 45,046 46,336

Hong Kong 267 249 228 218 201 196 185 171 164 159 154 150 147 144 141 138 135 132

India 640 651 1,154 1,447 1,697 1,910 2,550 3,300 4,180 5,220 6,360 7,540 8,820 10,160 11,660 13,380 15,460 17,900

Indonesia 110 132 172 193 281 333 379 457 500 530 545 560 570 580 590 600 611 620

Japan 4,083 5,031 5,382 5,669 5,991 6,310 6,505 6,701 6,856 6,951 7,056 7,120 7,201 7,249 7,290 7,320 7,362 7,401

Korea 4,418 4,352 4,222 4,158 4,212 4,297 4,365 4,311 4,258 4,239 4,194 4,150 4,102 4,076 4,041 4,005 3,993 3,980

Malaysia - - - - - - - - - - - - - - - - - -

New Zealand 22 40 55 70 90 110 130 150 171 190 205 213 216 215 210 200 191 185

Pakistan 43 36 49 34 36 34 42 42 44 45 47 49 51 53 55 57 59 61

Philippines - - 32 40 64 86 109 157 191 228 255 282 311 323 348 372 397 421

Singapore 373 400 422 420 390 360 306 190 160 120 80 40 30 5 - - - -

Sri Lanka - - - - - - - - - - - - - - - - - -

Taiwan 649 810 928 1,013 1,082 1,154 1,209 1,245 1,283 1,314 1,345 1,374 1,400 1,425 1,450 1,474 1,498 1,523

Thailand - - - 97 168 250 332 422 520 600 678 700 728 750 760 770 780 790

Vietnam 32 84 174 241 329 396 491 602 707 819 937 1,059 1,185 1,311 1,436 1,562 1,689 1,815

total a-P 13,367 14,941 16,872 19,087 21,461 24,265 28,956 37,141 42,964 48,920 53,754 58,045 62,441 66,655 70,642 74,474 78,392 82,343

% Chg 9% 12% 13% 13% 12% 13% 19% 28% 16% 14% 10% 8% 8% 7% 6% 5% 5% 5%

aDsL Broadband subs (000)

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 4,176 4,266 4,504 4,651 4,727 4,900 5,099 5,030 4,980 4,900 4,800 4,700 4,600 4,540 4,480 4,450 4,430 4,410

China 65,026 83,896 101,205 119,247 114,980 100,716 89,386 50,210 24,000 10,000 - - - - - - - -

Hong Kong 1,088 1,111 1,089 1,014 813 643 556 488 417 353 295 240 189 142 97 71 64 58

India 4,711 6,588 9,483 11,364 12,706 12,992 12,970 13,000 12,880 12,630 12,130 11,630 11,130 10,630 10,130 9,630 8,880 8,130

Indonesia 645 1,145 1,649 1,789 2,341 3,013 3,400 3,983 4,300 4,580 4,780 4,850 4,800 4,700 4,700 4,650 4,600 4,500

Japan 11,594 10,092 8,721 7,249 5,938 4,289 3,994 3,295 2,700 2,098 1,577 1,056 501 - - - - -

Korea 3,801 3,551 3,205 3,011 2,903 2,786 2,601 2,490 2,351 2,202 2,050 1,901 1,802 1,708 1,604 1,506 1,428 1,350

Malaysia 1,289 1,431 1,680 1,775 1,811 1,731 1,679 1,610 1,560 1,530 1,501 1,457 1,402 1,378 1,325 1,256 1,201 1,175

New Zealand 759 850 941 1,034 1,131 1,189 1,321 1,335 1,301 1,200 1,080 972 881 810 775 751 720 690

Pakistan 103 263 477 695 880 1,185 1,460 1,509 1,778 2,059 2,378 2,716 3,096 3,466 3,827 4,177 4,507 4,810

Philippines 676 861 1,010 1,264 1,387 1,482 1,658 1,825 2,000 2,173 2,362 2,546 2,744 2,958 3,161 3,378 3,610 3,859

Singapore 502 518 572 515 421 318 224 112 70 40 20 5 - - - - - -

Sri Lanka 234 250 302 352 415 470 550 605 690 778 868 961 1,053 1,140 1,200 1,250 1,300 1,350

Taiwan 2,582 2,360 2,329 2,125 1,820 1,554 1,361 1,062 814 621 471 344 226 116 16 - - -

Thailand 1,920 2,191 3,005 3,473 3,877 4,413 4,727 4,869 4,850 4,800 4,700 4,450 4,150 3,700 3,400 3,100 2,800 2,500

Vietnam 2,323 2,316 3,389 4,063 4,758 5,339 6,039 6,742 7,358 7,968 8,560 9,132 9,690 10,247 10,805 11,362 11,920 12,477

total a-P 101,429 121,688 143,561 163,621 160,908 147,019 137,025 98,165 72,048 57,933 47,572 46,961 46,264 45,535 45,521 45,582 45,461 45,309

% Chg 17% 20% 18% 14% -2% -9% -7% -28% -27% -20% -18% -1% -1.5% -2% -0.03% 0.1% -0.3% -0.3%

executive suMMaRy


Fttx Broadband subs (000)

Fixed share of Broadband subs (%)

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia - 34 37 40 60 170 324 650 975 1,206 1,405 1,612 1,750 1,860 1,950 2,030 2,080 2,130

China 15,977 18,471 21,902 32,654 56,388 80,308 99,709 144,773 198,050 237,582 269,813 294,570 319,300 333,285 353,370 369,290 380,000 385,205

Hong Kong 399 498 614 810 1,038 1,170 1,289 1,422 1,567 1,683 1,787 1,883 1,975 2,056 2,130 2,180 2,209 2,236

India 78 19 25 31 60 96 110 250 400 950 1,900 3,300 5,300 7,550 10,050 12,800 15,550 18,300

Indonesia - - - - - - 35 420 950 1,740 2,505 3,270 3,900 4,427 4,945 5,268 5,592 5,914

Japan 14,417 17,305 19,621 21,803 23,307 25,251 25,605 27,609 28,890 29,781 30,644 31,309 31,905 32,311 32,605 32,849 33,005 33,201

Korea 6,801 8,120 9,725 10,631 11,609 12,005 12,527 13,156 13,605 13,967 14,356 14,706 14,956 15,150 15,345 15,519 15,629 15,750

Malaysia - - 33 237 509 635 729 839 950 1,100 1,250 1,405 1,550 1,680 1,773 1,862 1,940 1,991

New Zealand - - - 4 5 13 46 105 220 320 430 550 650 720 770 810 860 905

Pakistan 3 4 5 6 8 13 17 21 37 65 101 151 228 331 458 609 785 985

Philippines - - - - - 15 40 105 205 371 542 772 944 1,086 1,237 1,340 1,420 1,510

Singapore - - 10 92 256 480 657 969 832 906 980 1,060 1,135 1,225 1,260 1,265 1,270 1,275

Sri Lanka - - - - - - 1 2 10 25 50 90 150 310 355 390 425 460

Taiwan 1,532 1,958 2,045 2,302 2,633 2,895 3,096 3,345 3,621 3,849 4,030 4,185 4,327 4,465 4,595 4,640 4,667 4,695

Thailand 69 122 184 221 245 260 299 785 1,170 1,530 1,870 2,300 2,750 3,250 3,650 4,050 4,450 4,850

Vietnam - - - - 36 118 209 344 497 695 929 1,193 1,479 1,764 2,051 2,337 2,623 2,909

total a-P 39,276 46,531 54,201 68,830 96,155 123,430 144,692 194,795 251,979 295,770 332,592 362,355 392,298 411,471 436,544 457,239 472,504 482,316

% Chg 40% 18% 16% 27% 40% 28% 17% 35% 29% 17% 12% 9% 8% 5% 6% 5% 3% 2%

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 71% 62% 56% 50% 45% 40% 37% 34% 32% 30% 29% 28% 27% 27% 26% 26% 25% 25%

China 99% 95% 84% 40% 30% 19% 19% 18% 19% 19% 19% 20% 20% 21% 21% 21% 22% 22%

Hong Kong 38% 33% 24% 20% 16% 14% 14% 12% 12% 12% 12% 12% 12% 12% 12% 12% 12% 12%

India 99% 93% 97% 97% 97% 27% 18% 12% 9% 6% 5% 5% 4% 4% 4% 5% 5% 5%

Indonesia 69% 37% 23% 17% 12% 8% 7% 7% 6% 6% 6% 6% 6% 6% 6% 6% 6% 5%

Japan 84% 76% 70% 63% 56% 41% 32% 27% 25% 24% 23% 22% 22% 22% 22% 22% 22% 22%

Korea 96% 94% 67% 46% 32% 26% 23% 22% 20% 19% 18% 18% 17% 17% 17% 17% 17% 16%

Malaysia 78% 64% 47% 42% 28% 19% 14% 13% 12% 12% 12% 12% 12% 12% 12% 12% 12% 12%

New Zealand 96% 94% 90% 97% 32% 26% 25% 24% 24% 23% 22% 22% 21% 21% 21% 20% 20% 20%

Pakistan 88% 73% 59% 49% 44% 16% 10% 6% 5% 5% 5% 4% 5% 5% 5% 5% 5% 5%

Philippines 51% 35% 26% 18% 17% 15% 13% 10% 10% 10% 10% 10% 9% 9% 10% 10% 10% 10%

Singapore 19% 16% 13% 12% 11% 11% 11% 11% 9% 9% 9% 9% 9% 10% 10% 10% 10% 10%

Sri Lanka 100% 73% 60% 42% 31% 22% 19% 16% 15% 15% 14% 14% 14% 14% 14% 13% 12% 12%

Taiwan 73% 72% 69% 52% 42% 34% 27% 23% 21% 20% 19% 19% 19% 19% 19% 19% 19% 19%

Thailand 89% 70% 57% 48% 40% 27% 18% 15% 13% 12% 11% 10% 9% 9% 8% 8% 8% 7%

Vietnam 100% 100% 69% 45% 32% 24% 21% 18% 16% 15% 15% 14% 14% 14% 14% 14% 14% 14%

a-P 89% 83% 72% 43% 33% 21% 19% 18% 17% 17% 16% 16% 16% 16% 16% 16% 16% 16%

Market Projections

Wireless share of Broadband subs (%)

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 29% 38% 44% 50% 55% 60% 63% 66% 68% 70% 71% 72% 73% 73% 74% 74% 75% 75%

China 1% 5% 16% 60% 70% 81% 81% 82% 81% 81% 81% 80% 80% 79% 79% 79% 78% 78%

Hong Kong 62% 67% 76% 80% 84% 86% 86% 88% 88% 88% 88% 88% 88% 88% 88% 88% 88% 88%

India 1% 7% 3% 3% 3% 73% 82% 88% 91% 94% 95% 95% 96% 96% 96% 95% 95% 95%

Indonesia 31% 63% 77% 83% 88% 92% 93% 93% 94% 94% 94% 94% 94% 94% 94% 94% 94% 95%

Japan 16% 24% 30% 37% 44% 59% 68% 73% 75% 76% 77% 78% 78% 78% 78% 78% 78% 78%

Korea 4% 6% 33% 54% 68% 74% 77% 78% 80% 81% 82% 82% 83% 83% 83% 83% 83% 84%

Malaysia 22% 36% 53% 58% 72% 81% 86% 87% 88% 88% 88% 88% 88% 88% 88% 88% 88% 88%

New Zealand 4% 6% 10% 3% 68% 74% 75% 76% 76% 77% 78% 78% 79% 79% 79% 80% 80% 80%

Pakistan 12% 27% 41% 51% 56% 84% 90% 94% 95% 95% 95% 96% 95% 95% 95% 95% 95% 95%

Philippines 49% 65% 74% 82% 83% 85% 87% 90% 90% 90% 90% 90% 91% 91% 90% 90% 90% 90%

Singapore 81% 84% 87% 88% 89% 89% 89% 89% 91% 91% 91% 91% 91% 90% 90% 90% 90% 90%

Sri Lanka - 27% 40% 58% 69% 78% 81% 84% 85% 85% 86% 86% 86% 86% 86% 87% 88% 88%

Taiwan 27% 28% 31% 48% 58% 66% 73% 77% 79% 80% 81% 81% 81% 81% 81% 81% 81% 81%

Thailand 11% 30% 43% 52% 60% 73% 82% 85% 87% 88% 89% 90% 91% 91% 92% 92% 92% 93%

Vietnam - - 31% 55% 68% 76% 79% 82% 84% 85% 85% 86% 86% 86% 86% 86% 86% 86%

a-P 11% 17% 28% 57% 67% 79% 81% 82% 83% 83% 84% 84% 84% 84% 84% 84% 84% 84%

executive suMMaRy


cable share of Fixed Broadband subs (%)

aDsL share of Fixed Broadband subs (%)

Market Projections

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 17% 17% 16% 16% 16% 16% 15% 15% 15% 15% 15% 15% 15% 15% 15% 15% 15% 15%

China 2% 2% 3% 3% 3% 4% 6% 9% 9% 10% 10% 10% 10% 11% 11% 11% 11% 11%

Hong Kong 15% 13% 12% 11% 10% 10% 9% 8% 8% 7% 7% 7% 6% 6% 6% 6% 6% 5%

India 9% 5% 7% 6% 5% 6% 6% 7% 9% 13% 16% 19% 22% 24% 26% 29% 31% 34%

Indonesia 15% 10% 9% 10% 11% 10% 10% 9% 9% 8% 7% 6% 6% 6% 6% 6% 6% 6%

Japan 14% 16% 16% 16% 17% 18% 18% 18% 18% 18% 18% 18% 18% 18% 18% 18% 18% 18%

Korea 29% 27% 25% 23% 22% 23% 22% 22% 21% 21% 20% 20% 20% 19% 19% 19% 19% 19%

Malaysia - - - - - - - - - - - - - - - - - -

New Zealand 3% 4% 6% 6% 2% 2% 2% 2% 2% 3% 3% 3% 3% 3% 2% 2% 2% 2%

Pakistan 29% 12% 9% 5% 4% 3% 3% 3% 2% 2% 2% 2% 2% 1% 1% 1% 1% 1%

Philippines - - 3% 3% 4% 5% 6% 8% 8% 8% 8% 8% 8% 7% 7% 7% 7% 7%

Singapore 43% 44% 42% 41% 37% 31% 26% 15% 15% 11% 7% 4% 3% 0.4% - - - -

Sri Lanka - - - - - - - - - - - - - - - - - -

Taiwan 14% 16% 18% 19% 20% 21% 21% 22% 22% 23% 23% 23% 24% 24% 24% 24% 24% 24%

Thailand - - - 3% 4% 5% 6% 7% 8% 9% 9% 9% 10% 10% 10% 10% 10% 10%

Vietnam 1% 4% 5% 6% 6% 7% 7% 8% 8% 9% 9% 9% 10% 10% 10% 10% 10% 11%

a-P 9% 8% 8% 8% 8% 8% 9% 11% 12% 12% 12% 12% 12% 13% 13% 13% 13% 13%

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 83% 83% 83% 83% 83% 81% 80% 75% 71% 68% 66% 64% 62% 60% 59% 58% 58% 57%

China 78% 80% 80% 76% 65% 53% 45% 24% 10% 4% - - - - - - - -

Hong Kong 62% 60% 56% 50% 40% 32% 27% 23% 19% 16% 13% 11% 8% 6% 4% 3% 3% 2%

India 87% 91% 89% 88% 88% 87% 83% 79% 74% 67% 59% 52% 44% 38% 32% 27% 22% 18%

Indonesia 85% 90% 91% 90% 89% 90% 89% 82% 75% 67% 61% 56% 52% 48% 46% 44% 43% 41%

Japan 39% 31% 26% 21% 17% 12% 11% 9% 7% 5% 4% 3% 1% - - - - -

Korea 25% 22% 19% 17% 16% 15% 13% 12% 12% 11% 10% 9% 9% 8% 8% 7% 7% 6%

Malaysia 100% 100% 98% 88% 78% 73% 70% 66% 62% 58% 55% 51% 47% 45% 43% 40% 38% 37%

New Zealand 97% 96% 94% 90% 30% 23% 22% 20% 18% 16% 14% 12% 11% 10% 9% 9% 8% 8%

Pakistan 69% 87% 90% 94% 95% 96% 96% 96% 96% 95% 94% 93% 92% 90% 88% 86% 84% 82%

Philippines 3% 4% 5% 6% 6% 7% 8% 8% 9% 10% 10% 11% 12% 13% 13% 14% 15% 16%

Singapore 57% 56% 57% 50% 39% 27% 19% 9% 7% 4% 2% 0.5% - - - - - -

Sri Lanka 5% 5% 6% 7% 8% 9% 10% 11% 13% 14% 16% 17% 19% 20% 21% 22% 23% 23%

Taiwan 54% 46% 44% 39% 33% 28% 24% 19% 14% 11% 8% 6% 4% 2% 0.3% - - -

Thailand 97% 95% 94% 92% 90% 90% 88% 80% 74% 69% 65% 60% 54% 48% 44% 39% 35% 31%

Vietnam 99% 97% 95% 94% 93% 91% 90% 88% 86% 84% 82% 80% 78% 77% 76% 74% 73% 73%

a-P 66% 66% 67% 65% 58% 50% 44% 30% 20% 14% 11% 10% 9% 9% 8% 8% 8% 7%

Fttx share of Fixed Broadband subs (%)

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia - 1% 1% 1% 1% 3% 5% 10% 14% 17% 19% 22% 23% 25% 26% 27% 27% 28%

China 19% 18% 17% 21% 32% 43% 50% 68% 81% 86% 90% 90% 90% 89% 89% 89% 89% 89%

Hong Kong 23% 27% 32% 40% 51% 58% 63% 68% 73% 77% 80% 83% 85% 88% 90% 91% 92% 92%

India 1% 0.3% 0.2% 0.2% 0.4% 1% 1% 2% 2% 5% 9% 15% 21% 27% 32% 36% 39% 41%

Indonesia - - - - - - 1% 9% 17% 25% 32% 38% 42% 46% 48% 50% 52% 54%

Japan 48% 53% 58% 63% 66% 70% 71% 73% 75% 77% 78% 79% 81% 82% 82% 82% 82% 82%

Korea 45% 51% 57% 60% 62% 63% 64% 66% 67% 68% 70% 71% 72% 72% 73% 74% 74% 75%

Malaysia - - 2% 12% 22% 27% 30% 34% 38% 42% 45% 49% 53% 55% 57% 60% 62% 63%

New Zealand - - - 0.3% 0.4% 1% 3% 7% 13% 19% 25% 32% 37% 41% 44% 46% 49% 51%

Pakistan 2% 1% 1% 1% 1% 1% 1% 1% 2% 3% 4% 5% 7% 9% 11% 13% 15% 17%

Philippines - - - - - 1% 2% 5% 9% 13% 17% 21% 24% 25% 26% 26% 26% 26%

Singapore - - 1% 9% 24% 41% 55% 76% 78% 85% 91% 96% 97% 100% 100% 100% 100% 100%

Sri Lanka - - - - - - 0.1% 0.3% 1% 3% 5% 9% 12% 21% 23% 24% 25% 25%

Taiwan 32% 38% 39% 42% 48% 52% 55% 59% 63% 67% 69% 71% 73% 74% 76% 76% 76% 76%

Thailand 3% 5% 6% 6% 6% 5% 6% 13% 18% 22% 26% 31% 36% 42% 47% 51% 55% 60%

Vietnam - - - - 1% 2% 3% 4% 6% 7% 9% 10% 12% 13% 14% 15% 16% 17%

a-P 25% 25% 25% 27% 35% 42% 47% 59% 69% 73% 77% 78% 78% 79% 79% 79% 79% 79%

executive suMMaRy


cable telephony subs (000)

Market Projections

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 524 520 504 496 491 491 472 459 450 456 453 451 450 450 447 445 443 442

China - 33 139 274 447 631 820 1,036 1,259 1,488 1,712 1,903 2,088 2,273 2,457 2,642 2,827 3,012

Hong Kong 149 152 143 149 126 115 110 100 95 92 89 86 83 80 78 76 75 74

India - - - - - - - - - - - - - - - - - -

Indonesia - - - - - - - - - - - - - - - - - -

Japan 2,253 2,795 3,119 3,478 3,805 4,093 4,349 4,501 4,608 4,684 4,758 4,819 4,881 4,941 4,983 5,005 5,047 5,069

Korea 235 693 1,135 1,097 1,181 1,976 1,885 1,953 2,005 2,036 2,075 2,109 2,123 2,160 2,205 2,236 2,267 2,298

Malaysia - - - - - - - - - - - - - - - - - -

New Zealand - - - - - - - - - - - - - - - - - -

Pakistan - - - - - - - - - - - - - - - - - -

Philippines - - - - - - - - - - - - - - - - - -

Singapore 30 34 38 42 46 49 52 54 56 58 60 60 60 60 60 60 60 60

Sri Lanka - - - - - - - - - - - - - - - - - -

Taiwan 22 24 27 30 33 36 39 40 42 43 45 46 47 48 49 50 51 52

Thailand - - - - - - - - - - - - - - - - - -

Vietnam - - - - - - - - - - - - - - - - - -

total a-P 3,213 4,251 5,105 5,566 6,129 7,391 7,727 8,143 8,515 8,857 9,192 9,474 9,732 10,012 10,279 10,514 10,770 11,007

% Chg 24% 32% 20% 9% 10% 21% 5% 5% 5% 4% 4% 3% 3% 3% 3% 2% 2% 2%

Fixed Broadband Monthly aRPu (us$)

aDsL Monthly aRPu (us$)

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 58 56 53 50 48 45 41 38 38 37 36 36 36 35 35 35 35 36

China 11 11 10 10 10 10 9 9 9 9 9 9 8 8 8 8 8 8

Hong Kong 28 28 28 27 27 27 27 28 28 28 29 29 30 30 30 30 30 30

India 9 9 9 9 9 8 8 8 8 8 8 9 9 10 11 11 12 12

Indonesia 25 24 23 19 16 12 12 12 12 13 14 14 14 14 15 15 14 14

Japan 35 35 35 35 35 34 34 33 33 32 32 32 31 32 32 31 31 31

Korea 22 22 20 19 17 16 16 16 16 15 15 15 15 15 15 15 15 15

Malaysia 23 23 23 24 27 29 30 31 32 33 34 35 36 36 37 37 38 38

New Zealand 42 39 36 32 30 29 29 29 29 30 30 31 31 32 32 32 32 32

Pakistan 11 11 11 10 10 10 10 10 10 10 10 10 10 10 10 11 11 11

Philippines 38 32 28 27 26 25 26 26 28 30 31 33 33 34 33 33 32 32

Singapore 39 37 37 38 39 38 36 34 36 37 38 39 39 40 40 40 40 40

Sri Lanka 6 6 6 6 7 7 7 7 7 7 7 7 7 7 8 8 8 8

Taiwan 24 24 24 23 23 22 21 21 20 20 20 20 20 20 20 20 20 20

Thailand 23 22 22 22 21 20 18 19 19 19 20 20 21 21 22 22 22 23

Vietnam 19 18 16 16 15 14 14 13 13 12 11 11 10 10 9 9 9 8

a-P 18.4 17.3 16.3 15.2 14.7 14.4 14.0 13.6 13.0 12.6 12.3 12.0 11.7 11.7 11.6 11.5 11.4 11.4

% Chg -13% -6% -6% -7% -3% -2% -3% -3% -5% -3% -2% -2% -2% -0.2% -1% -1% -1% -0.3%

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 59 57 54 51 48 45 42 38 37 36 35 35 34 33 33 32 32 32

China 10 10 10 10 9 9 9 8 8 7 7 7 7 6 - - - -

Hong Kong 33 34 34 35 35 35 35 34 34 34 33 32 31 31 31 31 31 31

India 10 10 9 9 9 9 8 8 8 8 8 8 8 8 8 8 7 7

Indonesia 25 25 23 19 15 12 11 11 10 10 10 10 10 10 10 10 10 9

Japan 28 28 28 28 28 28 28 28 28 28 28 28 - - - - - -

Korea 23 21 19 18 16 15 15 15 14 14 14 13 13 13 13 13 13 13

Malaysia 23 23 23 23 23 22 22 22 22 22 21 21 21 21 21 21 20 20

New Zealand 43 39 36 33 30 29 29 28 28 28 28 27 27 27 27 27 27 27

Pakistan 11 11 10 10 10 10 10 10 9 9 9 9 9 9 9 9 9 9

Philippines 38 32 28 27 26 25 24 24 24 24 24 24 24 24 23 23 23 23

Singapore 39 37 38 38 35 30 25 18 18 18 18 18 18 18 18 18 18 18

Sri Lanka 6 6 6 6 7 7 7 7 7 7 7 7 7 7 7 7 7 7

Taiwan 25 25 24 24 23 21 19 19 18 18 17 17 17 17 17 17 17 17

Thailand 23 22 22 21 20 19 18 18 17 17 17 17 18 18 18 17 17 17

Vietnam 19 18 16 16 15 14 14 13 13 12 11 11 10 10 9 9 8 8

a-P 16.0 14.4 13.3 12.5 12.6 12.5 12.2 14.2 14.9 15.4 16.2 15.0 14.0 13.9 13.6 13.3 13.1 12.9

% Chg -13% -10% -7% -6% 1% -1% -3% 16% 5% 3% 5% -7% -7% -1% -2% -2% -2% -1%

executive suMMaRy


Fttx Monthly aRPu (us$)

cable Modem Broadband Monthly aRPu (us$)

cable telephony Monthly aRPu (us$)

Market Projections

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 55 52 51 49 47 45 42 42 42 41 41 40 40 39 39 39 39 39

China 8 8 8 8 7 7 7 7 7 7 6 6 6 6 6 6 6 6

Hong Kong 17 16 16 15 15 15 14 14 14 14 14 14 14 14 13 13 13 13

India 7 7 6 6 6 6 9 9 9 10 11 11 11 12 12 13 13 13

Indonesia 23 23 23 22 21 17 18 20 19 19 19 19 19 18 18 18 17 17

Japan 37 36 36 35 34 32 31 31 30 30 30 29 29 29 28 28 28 28

Korea 17 17 16 15 14 14 13 13 13 13 13 13 12 12 12 12 12 12

Malaysia - - - - - - - - - - - - - - - - - -

New Zealand 31 29 28 27 26 26 25 25 25 24 24 24 24 24 24 24 24 24

Pakistan 10 10 10 10 9 9 9 9 9 9 9 9 9 9 9 8 8 8

Philippines - 33 32 30 28 25 25 24 24 23 23 23 22 22 21 21 21 21

Singapore 40 37 36 35 35 35 28 25 25 25 25 25 25 25 25 25 25 25

Sri Lanka - - - - - - - - - - - - - - - - - -

Taiwan 18 19 19 19 19 19 17 17 17 17 17 17 16 16 16 16 16 16

Thailand - - - 24 24 24 20 20 20 20 20 20 20 20 20 20 20 20

Vietnam 19 17 15 14 14 13 12 12 11 11 10 10 9 9 8 8 8 7

a-P 23.7 22.9 21.8 20.2 18.7 17.0 15.1 13.0 12.4 11.7 11.3 11.0 10.7 10.4 10.3 10.2 10.2 10.3

% Chg -11% -4% -5% -7% -8% -9% -11% -14% -5% -5% -4% -3% -3% -2% -1% -0.3% -0.1% 0.4%

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 34 34 35 35 35 35 35 36 36 37 37 38 38 39 40 41 41 41

China 14 13 12 12 11 11 11 10 10 9 9 9 9 9 9 9 8 8

Hong Kong 24 20 20 19 20 24 26 27 28 29 29 30 31 31 31 31 31 31

India - 13 13 12 12 11 11 12 13 16 16 16 16 16 16 16 16 16

Indonesia - - - - - 25 17 20 20 20 20 20 20 19 19 19 18 18

Japan 40 39 38 38 37 36 35 35 34 33 33 33 33 32 32 32 32 32

Korea 26 25 23 20 19 18 17 17 17 17 16 16 16 16 16 16 16 16

Malaysia - - 48 47 47 48 48 49 49 49 50 50 50 50 49 49 49 49

New Zealand - - - 45 44 43 42 42 42 42 41 41 41 40 40 39 39 39

Pakistan 32 33 33 32 31 30 29 29 28 28 27 26 26 25 25 24 24 23

Philippines - - - - - 106 106 79 77 74 72 70 68 65 63 61 59 56

Singapore - - 67 61 57 50 45 40 40 40 40 40 40 40 40 40 40 40

Sri Lanka - - - - - - 7 7 8 8 8 8 8 8 8 8 8 8

Taiwan 26 25 25 25 24 23 23 23 22 22 22 22 22 22 21 21 21 21

Thailand 27 26 26 26 26 25 29 29 26 26 27 27 27 27 27 27 27 27

Vietnam - - - - 17 16 16 15 14 13 12 11 11 11 10 10 10 9

a-P 22.7 23.1 22.5 20.2 17.2 16.2 15.6 13.5 12.5 12.2 11.9 11.8 11.7 11.7 11.6 11.5 11.5 11.5

% Chg -16% 2% -3% -11% -15% -6% -4% -13% -7% -2% -2% -1% -1% 0.4% -1% -1% -0.5% -0.2%

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 45 45 45 44 44 43 43 42 41 41 40 40 39 39 39 39 39 39

China - 1 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2

Hong Kong 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 4

India - - - - - - - - - - - - - - - - - -

Indonesia - - - - - - - - - - - - - - - - - -

Japan 21 20 18 17 16 15 14 13 13 12 12 12 12 12 12 12 12 12

Korea 5 5 5 5 6 6 6 6 6 6 6 6 6 6 6 6 6 6

Malaysia - - - - - - - - - - - - - - - - - -

New Zealand - - - - - - - - - - - - - - - - - -

Pakistan - - - - - - - - - - - - - - - - - -

Philippines - - - - - - - - - - - - - - - - - -

Singapore 6 6 6 6 6 6 6 6 7 7 7 7 7 7 7 7 7 7

Sri Lanka - - - - - - - - - - - - - - - - - -

Taiwan 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 3 4

Thailand - - - - - - - - - - - - - - - - - -

Vietnam - - - - - - - - - - - - - - - - - -

a-P 21.3 17.8 16.1 15.3 14.1 12.1 12.0 11.3 10.8 10.4 10.1 9.8 9.6 9.5 9.3 9.2 9.1 9.0

% Chg -24% -16% -10% -5% -8% -14% -1% -6% -5% -4% -3% -3% -2% -1% -1% -1% -1% -1%

executive suMMaRy


Fixed Broadband subscription Revenue (us$ mil.)

aDsL subscription Revenue (us$ mil.)

Fttx subscription Revenue (us$ mil.)

Market Projections

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 2,819 2,867 2,841 2,801 2,701 2,599 2,496 2,309 2,222 2,152 2,037 1,989 1,897 1,810 1,759 1,715 1,705 1,697

China 7,373 9,066 11,021 12,684 13,006 11,430 9,798 6,825 3,432 1,527 436 - - - - - - -

Hong Kong 415 445 455 443 389 310 252 216 185 155 129 104 81 62 45 31 25 23

India 438 657 903 1,140 1,278 1,329 1,315 1,265 1,237 1,196 1,161 1,091 1,024 979 934 889 816 750

Indonesia 133 263 387 392 370 374 414 467 503 530 559 575 561 553 547 544 529 516

Japan 4,195 3,677 3,181 2,692 2,223 1,712 1,376 1,211 996 797 610 437 - - - - - -

Korea 1,167 918 774 671 568 512 482 443 412 377 344 315 289 274 258 243 229 217

Malaysia 318 377 431 468 491 474 456 435 415 404 387 373 361 346 333 318 299 289

New Zealand 367 380 388 389 394 402 429 451 443 420 379 336 300 272 253 243 234 224

Pakistan 10 24 46 71 94 121 153 170 187 216 247 280 316 353 388 422 452 480

Philippines 247 294 311 363 411 426 458 506 553 601 650 700 751 805 860 915 973 1,035

Singapore 224 227 249 248 197 133 81 36 20 12 6 3 1 - - - - -

Sri Lanka 16 18 21 25 30 35 41 47 53 61 70 80 89 97 104 109 113 117

Taiwan 826 730 681 630 536 424 336 271 205 154 114 84 58 35 13 2 - -

Thailand 474 549 684 828 896 963 972 1,022 992 995 990 960 904 828 746 675 604 533

Vietnam 433 502 562 700 794 875 967 1,028 1,070 1,093 1,123 1,141 1,160 1,172 1,178 1,177 1,170 1,156

total a-P 19,455 20,993 22,935 24,545 24,377 22,119 20,027 16,704 12,925 10,691 9,242 8,469 7,793 7,586 7,418 7,281 7,148 7,036

% Chg 3% 8% 9% 7% -1% -9% -9% -17% -23% -17% -14% -8% -8% -3% -2% -2% -2% -2%

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 3,353 3,410 3,383 3,332 3,232 3,149 3,085 3,016 3,082 3,146 3,137 3,189 3,194 3,176 3,202 3,221 3,260 3,283

China 9,664 11,904 14,239 16,863 19,498 21,081 22,058 23,108 25,080 27,787 29,961 32,092 34,486 36,250 38,331 39,914 40,958 41,414

Hong Kong 575 604 632 647 653 659 663 681 712 741 767 796 824 836 847 857 864 869

India 483 714 971 1,236 1,394 1,463 1,512 1,528 1,595 1,736 1,973 2,276 2,697 3,253 3,893 4,623 5,397 6,253

Indonesia 155 297 429 441 431 437 496 619 778 971 1,191 1,393 1,526 1,643 1,742 1,809 1,838 1,866

Japan 12,088 13,059 13,850 14,378 14,603 14,638 14,599 14,723 14,969 15,050 15,040 15,068 14,873 14,988 15,044 15,045 15,019 14,984

Korea 3,972 4,007 4,038 3,904 3,760 3,709 3,718 3,727 3,767 3,769 3,770 3,789 3,793 3,794 3,792 3,786 3,772 3,776

Malaysia 318 377 440 543 701 801 851 893 943 1,013 1,088 1,170 1,247 1,315 1,358 1,386 1,410 1,438

New Zealand 375 391 404 410 422 438 480 531 572 607 619 636 656 661 670 670 680 690

Pakistan 13 30 53 78 101 129 163 182 201 237 279 325 381 444 512 583 657 733

Philippines 247 294 317 376 428 459 522 613 745 916 1,111 1,323 1,525 1,683 1,824 1,944 2,038 2,126

Singapore 398 398 428 464 486 511 504 501 504 471 489 510 538 572 597 606 608 611

Sri Lanka 16 18 21 25 30 35 41 47 54 63 74 86 101 119 135 144 152 159

Taiwan 1,365 1,426 1,485 1,493 1,483 1,452 1,412 1,396 1,395 1,408 1,422 1,434 1,446 1,451 1,457 1,465 1,477 1,488

Thailand 489 579 732 903 1,005 1,098 1,139 1,299 1,414 1,555 1,686 1,791 1,882 1,965 2,032 2,090 2,149 2,208

Vietnam 436 514 585 735 844 946 1,064 1,155 1,228 1,282 1,343 1,402 1,462 1,513 1,555 1,586 1,607 1,619

total a-P 33,947 38,019 42,008 45,830 49,071 51,005 52,308 54,020 57,038 60,753 63,949 67,279 70,631 73,664 76,991 79,730 81,887 83,518

% Chg 6% 12% 10% 9% 7% 4% 3% 3% 6% 7% 5% 5% 5% 4% 5% 4% 3% 2%

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia - 7 15 16 21 48 105 210 355 484 584 682 773 847 914 970 1,011 1,036

China 2,118 2,633 2,957 3,823 6,019 9,049 11,449 15,048 19,987 24,265 27,288 29,654 31,874 33,481 35,431 36,856 37,764 38,107

Hong Kong 102 108 133 163 227 314 379 434 498 558 613 666 718 751 780 803 817 826

India - 8 3 4 7 10 14 25 49 127 267 488 806 1,205 1,650 2,142 2,658 3,173

Indonesia - - - - - - 4 55 164 323 509 693 839 964 1,068 1,140 1,186 1,229

Japan 6,128 7,393 8,423 9,346 10,021 10,566 10,808 11,056 11,492 11,754 11,925 12,135 12,382 12,514 12,586 12,593 12,572 12,541

Korea 1,909 2,211 2,455 2,477 2,471 2,499 2,544 2,609 2,690 2,743 2,787 2,845 2,888 2,915 2,937 2,956 2,966 2,988

Malaysia - - 10 76 210 327 395 458 528 609 701 797 887 969 1,025 1,068 1,111 1,149

New Zealand - - - 1 2 5 15 38 82 134 185 241 295 329 358 370 391 413

Pakistan 1 1 2 2 3 4 5 6 10 17 27 40 59 85 118 156 199 247

Philippines - - - - - 10 35 69 142 257 395 550 696 796 879 940 970 990

Singapore - - 4 38 118 223 309 390 432 417 453 490 527 566 596 606 608 611

Sri Lanka - - - - - - 0.02 0.1 1 2 3 7 11 22 32 35 39 42

Taiwan 415 532 609 644 712 779 830 874 933 992 1,042 1,080 1,114 1,141 1,165 1,183 1,192 1,199

Thailand 15 30 48 62 71 77 97 187 309 426 542 666 807 960 1,104 1,231 1,359 1,486

Vietnam - - - - 4 15 31 49 70 91 114 146 178 209 238 264 287 309

total a-P 10,687 12,923 14,658 16,652 19,887 23,925 27,020 31,509 37,742 43,197 47,436 51,179 54,853 57,753 60,881 63,312 65,130 66,346

% Chg 17% 21% 13% 14% 19% 20% 13% 17% 20% 14% 10% 8% 7% 5% 5% 4% 3% 2%

executive suMMaRy


cable Modem Broadband subscription Revenue (us$ mil.)

cable telephony subscription Revenue (us$ mil.)

total cable industry (video, voice, Data) sub Revenue (us$ mil.)

Market Projections

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 288 282 274 265 258 253 246 235 226 221 218 215 211 211 210 209 208 208

China - 0.3 1.5 3.9 7.2 11.6 16.0 20.9 26.2 32.0 38.4 44.5 50.3 56.2 62.4 68.8 75.5 82.3

Hong Kong 6 6 6 6 6 5 5 4 4 4 4 4 4 3 3 3 3 3

India - - - - - - - - - - - - - - - - - -

Indonesia - - - - - - - - - - - - - - - - - -

Japan 518 592 648 677 686 688 705 704 701 692 696 691 692 701 706 711 715 720

Korea 7 27 55 70 75 108 137 138 144 149 153 157 158 160 163 166 168 170

Malaysia - - - - - - - - - - - - - - - - - -

New Zealand - - - - - - - - - - - - - - - - - -

Pakistan - - - - - - - - - - - - - - - - - -

Philippines - - - - - - - - - - - - - - - - - -

Singapore 2 2 3 3 3 4 4 4 4 5 5 5 5 5 5 5 5 5

Sri Lanka - - - - - - - - - - - - - - - - - -

Taiwan 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2

Thailand - - - - - - - - - - - - - - - - - -

Vietnam - - - - - - - - - - - - - - - - - -

total a-P 821 910 988 1,025 1,036 1,070 1,113 1,107 1,106 1,103 1,115 1,117 1,121 1,137 1,151 1,164 1,177 1,191

% Chg -6% 11% 9% 4% 1% 3% 4% -0.5% -0.2% -0.2% 1% 0.2% 0.4% 1% 1% 1% 1% 1%

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 534 536 527 515 510 501 484 496 505 510 515 517 524 519 529 537 544 550

China 173 204 261 357 472 601 811 1,235 1,662 1,995 2,237 2,438 2,611 2,769 2,900 3,059 3,194 3,307

Hong Kong 58 50 45 41 37 35 33 31 29 27 26 25 24 24 23 22 22 21

India 45 50 65 92 109 124 184 237 308 414 545 697 867 1,069 1,309 1,592 1,924 2,330

Indonesia 21 34 42 49 61 63 78 98 111 118 123 125 125 126 126 125 124 122

Japan 1,765 1,989 2,246 2,340 2,359 2,361 2,415 2,456 2,481 2,499 2,504 2,496 2,492 2,474 2,458 2,452 2,447 2,443

Korea 897 879 809 755 722 698 693 675 664 649 638 629 617 605 597 588 577 570

Malaysia - - - - - - - - - - - - - - - - - -

New Zealand 8 11 16 20 25 31 36 41 47 52 56 59 60 61 60 58 55 53

Pakistan 3 5 5 5 4 4 4 5 5 5 5 5 5 5 6 6 6 6

Philippines - - 6 13 18 23 29 39 50 59 67 73 79 82 85 90 96 102

Singapore 174 171 175 179 171 156 113 74 53 42 30 18 11 5 1 - - -

Sri Lanka - - - - - - - - - - - - - - - - - -

Taiwan 124 164 195 218 235 249 246 251 257 262 266 270 273 276 278 281 285 290

Thailand - - - 14 38 59 70 90 113 134 153 165 171 177 181 184 186 189

Vietnam 4 12 23 35 46 57 66 77 88 97 106 115 124 132 139 145 150 154

total a-P 3,805 4,103 4,416 4,633 4,807 4,961 5,262 5,806 6,371 6,865 7,270 7,631 7,984 8,326 8,691 9,138 9,609 10,136

% Chg -2% 8% 8% 5% 4% 3% 6% 10% 10% 8% 6% 5% 5% 4% 4% 5% 5% 5%

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 1,499 1,588 1,637 1,676 1,705 1,729 1,630 1,619 1,681 1,721 1,758 1,789 1,806 1,822 1,849 1,884 1,906 1,922

China 5,977 6,628 8,016 9,273 10,749 12,061 13,597 14,945 16,130 17,145 18,128 18,628 19,193 19,595 20,090 20,544 20,778 20,949

Hong Kong 216 204 228 239 239 209 178 170 164 160 158 157 155 154 153 151 150 149

India 2,524 2,734 2,933 3,102 3,208 3,179 3,350 3,548 3,691 4,074 4,335 4,674 5,025 5,406 5,813 6,256 6,744 7,297

Indonesia 56 69 78 86 94 106 141 175 198 212 224 229 233 236 239 241 242 243

Japan 5,051 5,564 6,038 6,401 6,628 6,766 6,955 7,077 7,178 7,268 7,335 7,381 7,435 7,484 7,533 7,580 7,616 7,655

Korea 1,766 1,866 1,867 1,845 1,877 1,957 2,017 2,028 2,057 2,111 2,168 2,212 2,237 2,267 2,302 2,334 2,374 2,416

Malaysia - - - - - - 0.2 1 1 1 0.5 0.3 0.2 - - - - -

New Zealand 24 29 35 41 46 51 57 62 67 71 75 78 78 78 77 74 71 69

Pakistan 236 272 311 359 406 451 493 528 561 594 619 642 665 688 710 733 756 779

Philippines 135 140 152 168 184 198 212 226 238 252 261 270 278 286 290 299 307 316

Singapore 452 460 450 450 428 400 368 319 298 286 274 262 255 251 247 247 247 247

Sri Lanka 1 1 2 2 2 3 3 3 3 4 4 5 6 8 9 10 10 11

Taiwan 1,261 1,291 1,324 1,314 1,322 1,340 1,355 1,395 1,440 1,483 1,533 1,577 1,630 1,679 1,736 1,796 1,846 1,895

Thailand 141 200 271 364 439 579 669 799 938 960 1,020 1,053 1,103 1,126 1,147 1,160 1,173 1,187

Vietnam 45 82 114 155 207 262 310 352 384 412 443 481 528 579 619 646 671 697

total a-P 19,385 21,125 23,456 25,474 27,532 29,291 31,334 33,244 35,028 36,755 38,336 39,438 40,628 41,658 42,814 43,952 44,890 45,832

% Chg -3% 9% 11% 9% 8% 6% 7% 6% 5% 5% 4% 3% 3% 3% 3% 3% 2% 2%

executive suMMaRy


total telco Broadband (Broadband+iPtv) industry Revenue (us$ mil.)

total Pay-tv + Broadband industry Revenue (us$ mil.)

Market Projections

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 5,833 6,214 6,477 6,689 6,734 6,802 6,555 6,429 6,655 6,862 6,986 7,163 7,254 7,304 7,399 7,486 7,569 7,632

China 17,641 20,781 24,898 29,295 34,013 37,540 40,545 42,423 46,329 51,043 55,123 58,703 62,420 65,184 68,264 70,740 72,479 73,598

Hong Kong 1,039 1,096 1,155 1,213 1,254 1,284 1,301 1,332 1,381 1,425 1,463 1,506 1,553 1,583 1,607 1,631 1,650 1,694

India 4,555 5,269 6,263 7,161 7,804 8,414 9,180 10,025 10,967 12,243 13,456 14,818 16,259 17,793 19,343 20,964 22,574 24,236

Indonesia 300 462 626 685 697 785 937 1,142 1,355 1,605 1,890 2,146 2,321 2,470 2,594 2,679 2,724 2,764

Japan 16,735 18,046 19,161 20,065 20,642 20,885 21,001 21,228 21,612 21,805 21,906 22,019 21,922 22,132 22,282 22,365 22,400 22,425

Korea 5,892 6,231 6,742 6,974 7,271 7,776 8,391 9,054 9,699 10,184 10,612 10,968 11,246 11,466 11,651 11,825 11,986 12,153

Malaysia 1,002 1,140 1,263 1,452 1,698 1,919 2,034 2,117 2,206 2,308 2,419 2,538 2,668 2,769 2,841 2,891 2,939 2,985

New Zealand 805 849 891 945 999 1,038 1,094 1,154 1,187 1,215 1,234 1,261 1,300 1,326 1,352 1,367 1,387 1,404

Pakistan 288 352 428 516 602 693 784 852 920 1,005 1,086 1,169 1,260 1,358 1,460 1,566 1,675 1,786

Philippines 434 489 531 614 703 765 866 1,002 1,173 1,385 1,623 1,875 2,116 2,311 2,487 2,641 2,768 2,882

Singapore 707 726 766 821 850 892 938 929 940 912 936 966 997 1,042 1,074 1,087 1,096 1,103

Sri Lanka 25 30 38 46 58 68 82 102 122 142 161 181 201 224 243 254 263 272

Taiwan 2,973 3,002 3,132 3,166 3,151 3,151 3,157 3,169 3,226 3,303 3,386 3,458 3,537 3,605 3,681 3,760 3,830 3,895

Thailand 839 999 1,241 1,492 1,665 1,872 1,978 2,220 2,474 2,617 2,786 2,925 3,072 3,179 3,268 3,342 3,416 3,491

Vietnam 554 672 798 1,002 1,184 1,377 1,591 1,820 1,920 2,067 2,221 2,385 2,565 2,705 2,827 2,926 3,018 3,101

Regional Advertising 184 170 197 215 232 249 263 279 292 313 327 339 345 353 362 370 377 385

total a-P 59,805 66,529 74,608 82,353 89,557 95,512 100,696 105,276 112,459 120,434 127,614 134,420 141,037 146,804 152,735 157,894 162,149 165,806

% Chg 4% 11% 12% 10% 9% 7% 5% 5% 7% 7% 6% 5% 5% 4% 4% 3% 3% 2%

MaRKet 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Australia 2,819 2,876 2,864 2,834 2,748 2,691 2,680 2,659 2,808 2,978 3,068 3,209 3,275 3,309 3,363 3,407 3,461 3,500

China 9,584 11,899 14,384 17,272 20,380 22,434 23,845 24,385 27,115 30,823 33,933 37,026 40,170 42,510 45,067 47,053 48,518 49,421

Hong Kong 789 862 896 942 982 1,044 1,095 1,135 1,190 1,238 1,280 1,325 1,372 1,402 1,426 1,450 1,469 1,513

India 438 664 906 1,144 1,285 1,340 1,328 1,291 1,286 1,322 1,428 1,579 1,830 2,184 2,584 3,031 3,473 3,923

Indonesia 134 263 387 392 370 374 425 562 753 984 1,235 1,467 1,627 1,765 1,877 1,954 1,992 2,027

Japan 10,401 11,182 11,753 12,234 12,505 12,587 12,522 12,628 12,866 12,937 12,938 12,982 12,799 12,938 13,016 13,028 13,012 12,986

Korea 3,081 3,380 3,699 3,741 3,848 4,192 4,688 5,226 5,725 6,062 6,344 6,587 6,771 6,912 7,025 7,126 7,214 7,311

Malaysia 318 377 441 545 706 815 875 929 990 1,072 1,161 1,253 1,342 1,418 1,466 1,500 1,529 1,561

New Zealand 367 380 388 390 396 407 444 489 525 555 563 577 595 601 611 612 625 637

Pakistan 11 27 49 75 98 126 160 179 200 237 279 328 385 450 519 592 669 746

Philippines 247 294 311 363 411 436 494 576 699 863 1,053 1,261 1,459 1,615 1,755 1,873 1,961 2,044

Singapore 230 243 289 342 391 459 539 577 607 588 624 664 702 749 783 796 804 810

Sri Lanka 17 19 23 28 35 42 51 63 76 89 103 119 135 154 171 180 188 196

Taiwan 1,269 1,302 1,342 1,348 1,347 1,315 1,291 1,282 1,286 1,304 1,324 1,341 1,357 1,368 1,378 1,391 1,403 1,413

Thailand 489 579 732 889 968 1,041 1,072 1,213 1,308 1,431 1,543 1,637 1,723 1,800 1,864 1,921 1,978 2,035

Vietnam 434 506 575 724 831 931 1,047 1,136 1,206 1,255 1,311 1,364 1,418 1,463 1,498 1,525 1,543 1,553

total a-P 30,627 34,852 39,037 43,263 47,301 50,235 52,556 54,332 58,640 63,740 68,188 72,717 76,961 80,636 84,404 87,442 89,839 91,676

% Chg 8% 14% 12% 11% 9% 6% 5% 3% 8% 9% 7% 7% 6% 5% 5% 4% 3% 2%

executive suMMaRy


Pay-tv subs (000)

Pay-tv Penetration of tv Homes (%)

Pay-tv subs (includes customers that subscribe to multiple platforms) (000)

Market Rankings

RaNKiNG MaRKet 20161 China 317,280 2 India 151,574 3 Korea 32,651 4 Pakistan 12,625 5 Japan 10,892 6 Vietnam 8,969 7 Thailand 6,840 8 Taiwan 6,780 9 Indonesia 4,372 10 Malaysia 3,790 11 Philippines 3,359 12 Australia 3,159 13 Hong Kong 2,312 14 Sri Lanka 1,117 15 Singapore 948 16 New Zealand 795

RaNKiNG MaRKet 20161 Korea 168%2 Hong Kong 93%3 Taiwan 90%4 India 84%5 Singapore 79%6 China 69%7 Pakistan 54%8 Malaysia 52%9 New Zealand 47%10 Vietnam 40%11 Australia 35%12 Thailand 31%13 Sri Lanka 26%14 Japan 22%15 Philippines 18%16 Indonesia 11%

RaNKiNG MaRKet 20161 China 252,309 2 India 145,340 3 Korea 19,418 4 Pakistan 12,625 5 Japan 10,892 6 Vietnam 7,538 7 Thailand 6,840 8 Taiwan 6,294 9 Indonesia 4,372 10 Malaysia 3,790 11 Philippines 3,359 12 Australia 3,159 13 Hong Kong 2,061 14 Sri Lanka 1,117 15 Singapore 843 16 New Zealand 795

RaNKiNG MaRKet 20211 China 421,279 2 India 175,923 3 Korea 35,508 4 Pakistan 14,385 5 Vietnam 11,367 6 Japan 11,016 7 Thailand 7,131 8 Taiwan 6,974 9 Indonesia 5,857 10 Philippines 4,826 11 Australia 4,015 12 Malaysia 3,983 13 Hong Kong 2,210 14 Sri Lanka 1,625 15 Singapore 955 16 New Zealand 833

RaNKiNG MaRKet 20211 Korea 180%2 Taiwan 90%3 China 88%4 India 85%5 Hong Kong 85%6 Singapore 78%7 Pakistan 55%8 Malaysia 52%9 New Zealand 47%10 Vietnam 46%11 Australia 43%12 Sri Lanka 35%13 Thailand 31%14 Philippines 23%15 Japan 22%16 Indonesia 14%

RaNKiNG MaRKet 20211 China 287,431 2 India 168,640 3 Korea 19,750 4 Pakistan 14,385 5 Japan 11,016 6 Vietnam 9,676 7 Thailand 7,131 8 Taiwan 6,488 9 Indonesia 5,857 10 Philippines 4,826 11 Australia 4,015 12 Malaysia 3,983 13 Hong Kong 1,988 14 Sri Lanka 1,625 15 Singapore 891 16 New Zealand 833


RaNKiNG MaRKet 20251 Korea 180%2 China 95%3 Taiwan 90%4 India 82%5 Hong Kong 82%6 Singapore 77%7 Pakistan 56%8 Malaysia 52%9 Vietnam 50%10 New Zealand 48%11 Australia 43%12 Sri Lanka 37%13 Thailand 30%14 Philippines 26%15 Japan 22%16 Indonesia 13%


executive suMMaRy


Pay-tv Penetration of tv Homes (includes customers that subscribe to multiple platforms) (%)

Digital Pay-tv subs (000)

Digital Pay-tv Penetration of tv Homes (%)

Market Rankings

RaNKiNG MaRKet 20161 Korea 100%2 Taiwan 84%3 Hong Kong 83%4 India 80%5 Singapore 70%6 China 55%7 Pakistan 54%8 Malaysia 52%9 New Zealand 47%10 Australia 35%11 Vietnam 34%12 Thailand 31%13 Sri Lanka 26%14 Japan 22%15 Philippines 18%16 Indonesia 11%

RaNKiNG MaRKet 20161 China 288,500 2 India 93,423 3 Korea 26,374 4 Japan 10,892 5 Taiwan 6,354 6 Vietnam 4,565 7 Indonesia 4,372 8 Malaysia 3,790 9 Australia 3,159 10 Thailand 3,081 11 Philippines 2,742 12 Pakistan 2,330 13 Hong Kong 2,312 14 Sri Lanka 1,062 15 Singapore 948 16 New Zealand 795

RaNKiNG MaRKet 20161 Korea 136%2 Hong Kong 93%3 Taiwan 85%4 Singapore 79%5 China 63%6 Malaysia 52%7 India 52%8 New Zealand 47%9 Australia 35%10 Sri Lanka 25%11 Japan 22%12 Vietnam 21%13 Philippines 14%14 Thailand 14%15 Indonesia 11%16 Pakistan 10%

RaNKiNG MaRKet 20211 Korea 100%2 Taiwan 84%3 India 82%4 Hong Kong 77%5 Singapore 72%6 China 60%7 Pakistan 55%8 Malaysia 52%9 New Zealand 47%10 Australia 43%11 Vietnam 39%12 Sri Lanka 35%13 Thailand 31%14 Philippines 23%15 Japan 22%16 Indonesia 14%

RaNKiNG MaRKet 20211 China 421,279 2 India 123,348 3 Korea 32,512 4 Vietnam 11,305 5 Japan 11,016 6 Taiwan 6,974 7 Indonesia 5,857 8 Thailand 5,019 9 Philippines 4,553 10 Australia 4,015 11 Malaysia 4,000 12 Pakistan 3,681 13 Hong Kong 2,210 14 Sri Lanka 1,543 15 Singapore 955 16 New Zealand 833

RaNKiNG MaRKet 20211 Korea 165%2 Taiwan 90%3 China 88%4 Hong Kong 85%5 Singapore 78%6 India 60%7 Malaysia 53%8 New Zealand 47%9 Vietnam 46%10 Australia 43%11 Sri Lanka 34%12 Philippines 22%13 Japan 22%14 Thailand 22%15 Pakistan 14%16 Indonesia 14%

RaNKiNG MaRKet 20251 Korea 100%2 Taiwan 84%3 India 79%4 Hong Kong 73%5 Singapore 72%6 China 64%7 Pakistan 56%8 Malaysia 52%9 New Zealand 48%10 Vietnam 43%11 Australia 43%12 Sri Lanka 37%13 Thailand 30%14 Philippines 26%15 Japan 22%16 Indonesia 13%

RaNKiNG MaRKet 20251 China 465,055 2 India 128,978 3 Korea 35,791 4 Vietnam 13,408 5 Japan 10,945 6 Taiwan 7,117 7 Thailand 6,408 8 Indonesia 6,186 9 Philippines 5,514 10 Pakistan 4,366 11 Australia 4,145 12 Malaysia 4,075 13 Hong Kong 2,172 14 Sri Lanka 1,673 15 Singapore 955 16 New Zealand 863

RaNKiNG MaRKet 20251 Korea 180%2 China 95%3 Taiwan 90%4 Hong Kong 82%5 Singapore 77%6 India 58%7 Malaysia 52%8 Vietnam 50%9 New Zealand 48%10 Australia 43%11 Sri Lanka 36%12 Thailand 27%13 Philippines 25%14 Japan 22%15 Pakistan 16%16 Indonesia 13%

executive suMMaRy


Digital Pay-tv subs (includes customers that subscribe to multiple platforms) (000)

Digital Pay-tv Penetration of tv Homes (includes customers that subscribe to multiple platforms) (%)

Digital Penetration of total Pay-tv subs (%)

Market Rankings

RaNKiNG MaRKet 20161 China 223,529 2 India 87,190 3 Korea 13,141 4 Japan 10,892 5 Taiwan 5,868 6 Indonesia 4,372 7 Malaysia 3,790 8 Australia 3,159 9 Vietnam 3,134 10 Thailand 3,081 11 Philippines 2,742 12 Pakistan 2,330 13 Hong Kong 2,061 14 Sri Lanka 1,062 15 Singapore 843 16 New Zealand 795

RaNKiNG MaRKet 20161 Hong Kong 83%2 Taiwan 78%3 Singapore 70%4 Korea 68%5 Malaysia 52%6 China 49%7 India 48%8 New Zealand 47%9 Australia 35%10 Sri Lanka 25%11 Japan 22%12 Philippines 14%13 Vietnam 14%14 Thailand 14%15 Indonesia 11%16 Pakistan 10%

RaNKiNG MaRKet 20161 Australia 100%2 Hong Kong 100%3 Malaysia 100%4 Singapore 100%5 New Zealand 100%6 Japan 100%7 Indonesia 100%8 Sri Lanka 95%9 Taiwan 94%10 China 91%11 Philippines 82%12 Korea 81%13 India 62%14 Vietnam 51%15 Thailand 45%16 Pakistan 18%

RaNKiNG MaRKet 20211 China 287,431 2 India 116,066 3 Korea 16,754 4 Japan 11,016 5 Vietnam 9,614 6 Taiwan 6,488 7 Indonesia 5,857 8 Thailand 5,019 9 Philippines 4,553 10 Australia 4,015 11 Malaysia 4,000 12 Pakistan 3,681 13 Hong Kong 1,988 14 Sri Lanka 1,543 15 Singapore 891 16 New Zealand 833

RaNKiNG MaRKet 20211 Korea 85%2 Taiwan 84%3 Hong Kong 77%4 Singapore 72%5 China 60%6 India 56%7 Malaysia 53%8 New Zealand 47%9 Australia 43%10 Vietnam 39%11 Sri Lanka 34%12 Philippines 22%13 Japan 22%14 Thailand 22%15 Pakistan 14%16 Indonesia 14%

RaNKiNG MaRKet 20211 Malaysia 100%2 Australia 100%3 Hong Kong 100%4 New Zealand 100%5 Singapore 100%6 Japan 100%7 Indonesia 100%8 China 100%9 Taiwan 100%10 Vietnam 99%11 Sri Lanka 95%12 Philippines 94%13 Korea 92%14 Thailand 70%15 India 70%16 Pakistan 26%

RaNKiNG MaRKet 20251 China 314,089 2 India 121,301 3 Korea 19,909 4 Vietnam 11,608 5 Japan 10,945 6 Taiwan 6,629 7 Thailand 6,408 8 Indonesia 6,186 9 Philippines 5,514 10 Pakistan 4,366 11 Australia 4,145 12 Malaysia 4,075 13 Hong Kong 1,947 14 Sri Lanka 1,673 15 Singapore 891 16 New Zealand 863

RaNKiNG MaRKet 20251 Korea 100%2 Taiwan 84%3 Hong Kong 73%4 Singapore 72%5 China 64%6 India 55%7 Malaysia 52%8 New Zealand 48%9 Vietnam 43%10 Australia 43%11 Sri Lanka 36%12 Thailand 27%13 Philippines 25%14 Japan 22%15 Pakistan 16%16 Indonesia 13%

RaNKiNG MaRKet 20251 Malaysia 100%2 Australia 100%3 China 100%4 Hong Kong 100%5 Japan 100%6 New Zealand 100%7 Singapore 100%8 Indonesia 100%9 Korea 100%10 Taiwan 100%11 Vietnam 100%12 Philippines 99%13 Sri Lanka 98%14 Thailand 89%15 India 70%16 Pakistan 28%

executive suMMaRy


Digital Penetration of total Pay-tv subs (includes customers that subscribe to multiple platforms) (%)

HD Pay-tv subs (000)

HD Pay-tv Penetration of tv Homes (%)

Market Rankings

RaNKiNG MaRKet 20161 Hong Kong 100%2 Malaysia 100%3 Australia 100%4 New Zealand 100%5 Singapore 100%6 Japan 100%7 Indonesia 100%8 Sri Lanka 95%9 Taiwan 93%10 China 89%11 Philippines 82%12 Korea 68%13 India 60%14 Thailand 45%15 Vietnam 42%16 Pakistan 18%

RaNKiNG MaRKet 20161 China 92,255 2 Korea 13,948 3 India 8,857 4 Japan 6,736 5 Vietnam 2,555 6 Malaysia 2,101 7 Australia 1,671 8 Taiwan 1,471 9 Indonesia 1,151 10 Singapore 948 11 Philippines 783 12 Hong Kong 700 13 New Zealand 590 14 Thailand 436

RaNKiNG MaRKet 20161 Singapore 79%2 Korea 72%3 New Zealand 35%4 Malaysia 29%5 Hong Kong 28%6 China 20%7 Taiwan 20%8 Australia 18%9 Japan 13%10 Vietnam 11%11 India 5%12 Philippines 4%13 Indonesia 3%14 Thailand 2%

RaNKiNG MaRKet 20211 Malaysia 100%2 Australia 100%3 Hong Kong 100%4 Indonesia 100%5 Japan 100%6 New Zealand 100%7 Singapore 100%8 China 100%9 Taiwan 100%10 Vietnam 99%11 Sri Lanka 95%12 Philippines 94%13 Korea 85%14 Thailand 70%15 India 69%16 Pakistan 26%

RaNKiNG MaRKet 20211 China 178,069 2 India 18,267 3 Korea 17,001 4 Japan 7,604 5 Vietnam 6,311 6 Indonesia 2,897 7 Malaysia 2,486 8 Philippines 2,461 9 Taiwan 2,376 10 Australia 2,342 11 Hong Kong 1,050 12 Singapore 955 13 Thailand 815 14 New Zealand 711

RaNKiNG MaRKet 20211 Korea 86%2 Singapore 78%3 Hong Kong 40%4 New Zealand 40%5 China 37%6 Malaysia 33%7 Taiwan 31%8 Vietnam 26%9 Australia 25%10 Japan 15%11 Philippines 12%12 India 9%13 Indonesia 7%14 Thailand 4%

RaNKiNG MaRKet 20251 Malaysia 100%2 Australia 100%3 China 100%4 Hong Kong 100%5 Indonesia 100%6 Japan 100%7 Korea 100%8 New Zealand 100%9 Singapore 100%10 Taiwan 100%11 Vietnam 100%12 Philippines 99%13 Sri Lanka 98%14 Thailand 89%15 India 69%16 Pakistan 28%

RaNKiNG MaRKet 20251 China 245,121 2 India 21,486 3 Korea 18,522 4 Vietnam 7,769 5 Japan 7,745 6 Philippines 3,941 7 Indonesia 3,163 8 Taiwan 3,054 9 Australia 2,682 10 Malaysia 2,620 11 Hong Kong 1,312 12 Singapore 955 13 Thailand 827 14 New Zealand 770

RaNKiNG MaRKet 20251 Korea 93%2 Singapore 77%3 China 50%4 Hong Kong 49%5 New Zealand 43%6 Taiwan 39%7 Malaysia 34%8 Vietnam 29%9 Australia 28%10 Philippines 18%11 Japan 16%12 India 10%13 Indonesia 7%14 Thailand 4%

executive suMMaRy


HD Pay-tv Penetration of Digital Pay-tv subs (%)

DvR Pay-tv subs (000)

DvR Pay-tv Penetration of Digital Pay-tv subs (%)

Market Rankings

RaNKiNG MaRKet 20161 Singapore 100%2 New Zealand 74%3 Japan 62%4 Vietnam 56%5 Malaysia 55%6 Australia 53%7 Korea 53%8 China 32%9 Hong Kong 30%10 Philippines 29%11 Indonesia 26%12 Taiwan 23%13 Thailand 14%14 India 9%

RaNKiNG MaRKet 20161 China 2,786 2 Australia 2,304 3 Japan 1,789 4 India 1,353 5 Malaysia 1,004 6 Korea 955 7 Taiwan 733 8 Singapore 619 9 New Zealand 590 10 Thailand 170 11 Indonesia 110 12 Hong Kong 97 13 Philippines 92 14 Vietnam -

RaNKiNG MaRKet 20161 New Zealand 74%2 Australia 73%3 Singapore 65%4 Malaysia 26%5 Japan 16%6 Taiwan 12%7 Thailand 6%8 Hong Kong 4%9 Korea 4%10 Philippines 3%11 Indonesia 3%12 India 1%13 China 1%14 Vietnam -

RaNKiNG MaRKet 20211 Singapore 100%2 New Zealand 85%3 Japan 69%4 Malaysia 62%5 Australia 58%6 Vietnam 56%7 Philippines 54%8 Korea 52%9 Indonesia 49%10 Hong Kong 48%11 China 42%12 Taiwan 34%13 Thailand 16%14 India 15%

RaNKiNG MaRKet 20211 Australia 2,804 2 Japan 2,771 3 Korea 1,937 4 India 1,851 5 Malaysia 1,653 6 China 1,323 7 Taiwan 1,308 8 Singapore 783 9 New Zealand 711 10 Philippines 413 11 Indonesia 320 12 Thailand 240 13 Hong Kong 178 14 Vietnam -

RaNKiNG MaRKet 20211 New Zealand 85%2 Singapore 82%3 Australia 70%4 Malaysia 41%5 Japan 25%6 Taiwan 19%7 Philippines 9%8 Hong Kong 8%9 Korea 6%10 Indonesia 5%11 Thailand 5%12 India 2%13 China 0.3%14 Vietnam -

RaNKiNG MaRKet 20251 Singapore 100%2 New Zealand 89%3 Philippines 71%4 Japan 71%5 Australia 65%6 Malaysia 64%7 Hong Kong 60%8 Vietnam 58%9 China 53%10 Korea 52%11 Indonesia 51%12 Taiwan 43%13 India 17%14 Thailand 13%

RaNKiNG MaRKet 20251 Australia 2,971 2 Japan 2,855 3 Korea 2,273 4 Malaysia 2,163 5 India 1,988 6 Taiwan 1,615 7 China 1,364 8 Singapore 955 9 New Zealand 770 10 Philippines 750 11 Indonesia 590 12 Thailand 240 13 Hong Kong 220 14 Vietnam -

RaNKiNG MaRKet 20251 Singapore 100%2 New Zealand 89%3 Australia 72%4 Malaysia 53%5 Japan 26%6 Taiwan 23%7 Philippines 14%8 Hong Kong 10%9 Indonesia 10%10 Korea 6%11 Thailand 4%12 India 2%13 China 0.3%14 Vietnam -

executive suMMaRy


cable tv subs (000)

cable tv Penetration of tv Homes (%)

Digital cable tv subs (000)

Market Rankings

RaNKiNG MaRKet1 China 245,090 2 India 102,292 3 Korea 14,482 4 Pakistan 12,555 5 Japan 6,441 6 Thailand 5,975 7 Taiwan 5,431 8 Vietnam 5,339 9 Philippines 1,507 10 Australia 965 11 Hong Kong 921 12 Singapore 528 13 Indonesia 478 14 Sri Lanka 62 15 New Zealand 30 16 Malaysia 10

RaNKiNG MaRKet 20161 Korea 74%2 Taiwan 72%3 India 56%4 Pakistan 54%5 China 53%6 Singapore 44%7 Hong Kong 37%8 Thailand 27%9 Vietnam 24%10 Japan 13%11 Australia 9%12 Philippines 8%13 New Zealand 2%14 Sri Lanka 1%15 Indonesia 1%16 Malaysia 0.1%

RaNKiNG MaRKet 20161 China 216,310 2 India 44,142 3 Korea 8,205 4 Japan 6,441 5 Taiwan 5,005 6 Pakistan 2,260 7 Thailand 2,216 8 Australia 965 9 Vietnam 935 10 Hong Kong 921 11 Philippines 890 12 Singapore 528 13 Indonesia 478 14 New Zealand 30 15 Malaysia 10 16 Sri Lanka 7

RaNKiNG MaRKet1 China 264,627 2 India 107,693 3 Pakistan 14,178 4 Korea 14,101 5 Vietnam 6,535 6 Japan 6,475 7 Thailand 6,302 8 Taiwan 5,527 9 Philippines 1,463 10 Australia 1,130 11 Hong Kong 822 12 Indonesia 562 13 Singapore 525 14 Sri Lanka 145 15 New Zealand 26 16 Malaysia -

RaNKiNG MaRKet 20211 Taiwan 71%2 Korea 71%3 China 55%4 Pakistan 55%5 India 52%6 Singapore 43%7 Hong Kong 32%8 Thailand 27%9 Vietnam 26%10 Japan 13%11 Australia 11%12 Philippines 7%13 Sri Lanka 3%14 New Zealand 1%15 Indonesia 1%16 Malaysia -

RaNKiNG MaRKet 20211 China 264,627 2 India 55,119 3 Korea 11,105 4 Japan 6,475 5 Vietnam 6,473 6 Taiwan 5,527 7 Thailand 4,190 8 Pakistan 3,474 9 Philippines 1,190 10 Australia 1,130 11 Hong Kong 822 12 Indonesia 562 13 Singapore 525 14 Sri Lanka 63 15 New Zealand 26 16 Malaysia 17

RaNKiNG MaRKet 20251 China 272,801 2 India 110,643 3 Pakistan 15,242 4 Korea 13,699 5 Vietnam 7,698 6 Japan 6,385 7 Thailand 6,324 8 Taiwan 5,598 9 Philippines 1,443 10 Australia 1,175 11 Hong Kong 763 12 Indonesia 587 13 Singapore 525 14 Sri Lanka 155 15 New Zealand 25 16 Malaysia -

RaNKiNG MaRKet 20251 Taiwan 71%2 Korea 69%3 China 56%4 Pakistan 55%5 India 50%6 Singapore 42%7 Vietnam 29%8 Hong Kong 29%9 Thailand 27%10 Japan 13%11 Australia 12%12 Philippines 7%13 Sri Lanka 3%14 New Zealand 1%15 Indonesia 1%16 Malaysia -

RaNKiNG MaRKet 20251 China 272,801 2 India 56,205 3 Korea 13,699 4 Vietnam 7,698 5 Japan 6,385 6 Taiwan 5,598 7 Thailand 5,551 8 Pakistan 4,039 9 Philippines 1,368 10 Australia 1,175 11 Hong Kong 763 12 Indonesia 587 13 Singapore 525 14 Sri Lanka 113 15 New Zealand 25 16 Malaysia 21

executive suMMaRy


Digital cable tv Penetration of tv Homes (%)

Digital cable tv Penetration of total cable tv subs (%)

DtH satellite subs (000)

Market Rankings

RaNKiNG MaRKet 20161 Taiwan 67%2 China 47%3 Singapore 44%4 Korea 42%5 Hong Kong 37%6 India 24%7 Japan 13%8 Thailand 10%9 Pakistan 10%10 Australia 9%11 Philippines 5%12 Vietnam 4%13 New Zealand 2%14 Indonesia 1%15 Sri Lanka 0.2%16 Malaysia 0.1%

RaNKiNG MaRKet 20161 Australia 100%2 Hong Kong 100%3 New Zealand 100%4 Singapore 100%5 Japan 100%6 Indonesia 100%7 Malaysia 100%8 Taiwan 92%9 China 88%10 Philippines 59%11 Korea 57%12 India 43%13 Thailand 37%14 Pakistan 18%15 Vietnam 18%16 Sri Lanka 11%

RaNKiNG MaRKet 20161 India 49,282 2 Korea 4,362 3 Malaysia 3,500 4 Japan 3,375 5 Indonesia 2,907 6 Vietnam 2,040 7 Philippines 1,820 8 Australia 1,596 9 Thailand 825 10 Sri Lanka 800 11 New Zealand 740 12 Taiwan 35 13 Hong Kong 25 14 China -

RaNKiNG MaRKet 20211 Taiwan 71%2 Korea 56%3 China 55%4 Singapore 43%5 Hong Kong 32%6 India 27%7 Vietnam 26%8 Thailand 18%9 Pakistan 13%10 Japan 13%11 Australia 11%12 Philippines 6%13 New Zealand 1%14 Sri Lanka 1%15 Indonesia 1%16 Malaysia 0.2%

RaNKiNG MaRKet 20211 Australia 100%2 Hong Kong 100%3 New Zealand 100%4 Singapore 100%5 Japan 100%6 Indonesia 100%7 China 100%8 Taiwan 100%9 Malaysia 100%10 Vietnam 99%11 Philippines 81%12 Korea 79%13 Thailand 66%14 India 51%15 Sri Lanka 43%16 Pakistan 25%

RaNKiNG MaRKet 20211 India 68,230 2 China 7,932 3 Korea 4,505 4 Malaysia 3,568 5 Japan 3,405 6 Philippines 3,253 7 Indonesia 3,184 8 Vietnam 2,953 9 Australia 1,585 10 Sri Lanka 1,125 11 Thailand 768 12 New Zealand 762 13 Taiwan 39 14 Hong Kong -

RaNKiNG MaRKet 20251 Taiwan 71%2 Korea 69%3 China 56%4 Singapore 42%5 Vietnam 29%6 Hong Kong 29%7 India 25%8 Thailand 24%9 Pakistan 15%10 Japan 13%11 Australia 12%12 Philippines 6%13 Sri Lanka 2%14 New Zealand 1%15 Indonesia 1%16 Malaysia 0.3%

RaNKiNG MaRKet 20251 Australia 100%2 China 100%3 Hong Kong 100%4 Japan 100%5 New Zealand 100%6 Singapore 100%7 Indonesia 100%8 Korea 100%9 Taiwan 100%10 Vietnam 100%11 Malaysia 100%12 Philippines 95%13 Thailand 88%14 Sri Lanka 73%15 India 51%16 Pakistan 27%

RaNKiNG MaRKet 20251 India 72,773 2 China 24,514 3 Korea 4,550 4 Philippines 4,008 5 Vietnam 3,710 6 Malaysia 3,600 7 Japan 3,410 8 Indonesia 3,268 9 Australia 1,550 10 Sri Lanka 1,190 11 New Zealand 785 12 Thailand 784 13 Taiwan 41 14 Hong Kong -

executive suMMaRy


DtH satellite Penetration of tv Homes (%)

iPtv subs (000)

iPtv Penetration of tv Homes (%)

Market Rankings

RaNKiNG MaRKet 20161 Malaysia 48%2 New Zealand 43%3 India 27%4 Korea 22%5 Sri Lanka 19%6 Australia 18%7 Philippines 10%8 Vietnam 9%9 Indonesia 7%10 Japan 7%11 Thailand 4%12 Hong Kong 1%13 Taiwan 0.5%14 China -

RaNKiNG MaRKet 20161 China 72,190 2 Korea 13,807 3 Vietnam 1,590 4 Hong Kong 1,366 5 Taiwan 1,314 6 Japan 1,076 7 Indonesia 845 8 Australia 598 9 Singapore 420 10 Malaysia 280 11 Sri Lanka 255 12 Pakistan 70 13 Thailand 40 14 Philippines 32

RaNKiNG MaRKet 20161 Korea 71%2 Hong Kong 55%3 Singapore 35%4 Taiwan 17%5 China 16%6 Vietnam 7%7 Australia 7%8 Sri Lanka 6%9 Malaysia 4%10 Japan 2%11 Indonesia 2%12 Pakistan 0.3%13 Thailand 0.2%14 Philippines 0.2%

RaNKiNG MaRKet 20211 Malaysia 47%2 New Zealand 43%3 India 33%4 Sri Lanka 24%5 Korea 23%6 Australia 17%7 Philippines 16%8 Vietnam 12%9 Indonesia 7%10 Japan 7%11 Thailand 3%12 China 2%13 Taiwan 0.5%14 Hong Kong -

RaNKiNG MaRKet 20211 China 148,720 2 Korea 16,902 3 Indonesia 1,954 4 Vietnam 1,879 5 Taiwan 1,409 6 Hong Kong 1,388 7 Australia 1,300 8 Japan 1,136 9 Singapore 430 10 Malaysia 415 11 Sri Lanka 355 12 Pakistan 207 13 Philippines 110 14 Thailand 61

RaNKiNG MaRKet 20211 Korea 86%2 Hong Kong 53%3 Singapore 35%4 China 31%5 Taiwan 18%6 Australia 14%7 Sri Lanka 8%8 Vietnam 8%9 Malaysia 5%10 Indonesia 5%11 Japan 2%12 Pakistan 1%13 Philippines 0.5%14 Thailand 0.3%

RaNKiNG MaRKet 20251 Malaysia 46%2 New Zealand 44%3 India 33%4 Sri Lanka 26%5 Korea 23%6 Philippines 18%7 Australia 16%8 Vietnam 14%9 Indonesia 7%10 Japan 7%11 China 5%12 Thailand 3%13 Taiwan 0.5%14 Hong Kong -

RaNKiNG MaRKet 20251 China 167,740 2 Korea 17,542 3 Indonesia 2,171 4 Vietnam 2,000 5 Taiwan 1,479 6 Australia 1,420 7 Hong Kong 1,409 8 Japan 1,150 9 Malaysia 454 10 Singapore 430 11 Sri Lanka 370 12 Pakistan 327 13 Philippines 138 14 Thailand 73

RaNKiNG MaRKet 20251 Korea 88%2 Hong Kong 53%3 Singapore 35%4 China 34%5 Taiwan 19%6 Australia 15%7 Sri Lanka 8%8 Vietnam 7%9 Malaysia 6%10 Indonesia 5%11 Japan 2%12 Pakistan 1%13 Philippines 1%14 Thailand 0.3%

executive suMMaRy


cable tv share of total Pay tv subs (%)

DtH satellite share of total Pay tv subs (%)

iPtv share of total Pay tv subs (%)

Market Rankings

RaNKiNG MaRKet 20161 Pakistan 99%2 Thailand 87%3 Taiwan 80%4 China 77%5 India 67%6 Vietnam 60%7 Japan 59%8 Singapore 56%9 Philippines 45%10 Korea 44%11 Hong Kong 40%12 Australia 31%13 Indonesia 11%14 Sri Lanka 6%15 New Zealand 4%16 Malaysia 0.3%

RaNKiNG MaRKet 20161 New Zealand 93%2 Malaysia 92%3 Sri Lanka 72%4 Indonesia 66%5 Philippines 54%6 Australia 51%7 India 33%8 Japan 31%9 Vietnam 23%10 Korea 13%11 Thailand 12%12 Hong Kong 1%13 Taiwan 0.5%14 China - 15 Pakistan - 16 Singapore -

RaNKiNG MaRKet 20161 Hong Kong 59%2 Singapore 44%3 Korea 42%4 Sri Lanka 23%5 China 23%6 Taiwan 19%7 Indonesia 19%8 Australia 19%9 Vietnam 18%10 Japan 10%11 Malaysia 7%12 Philippines 1%13 Thailand 1%14 Pakistan 1%15 India - 16 New Zealand -

RaNKiNG MaRKet 20211 Pakistan 99%2 Thailand 88%3 Taiwan 79%4 China 63%5 India 61%6 Japan 59%7 Vietnam 57%8 Singapore 55%9 Korea 40%10 Hong Kong 37%11 Philippines 30%12 Australia 28%13 Indonesia 10%14 Sri Lanka 9%15 New Zealand 3%16 Malaysia -

RaNKiNG MaRKet 20211 New Zealand 91%2 Malaysia 90%3 Sri Lanka 69%4 Philippines 67%5 Indonesia 54%6 Australia 39%7 India 39%8 Japan 31%9 Vietnam 26%10 Korea 13%11 Thailand 11%12 China 2%13 Taiwan 1%14 Hong Kong - 15 Pakistan - 16 Singapore -

RaNKiNG MaRKet 20211 Hong Kong 63%2 Korea 48%3 Singapore 45%4 China 35%5 Indonesia 33%6 Australia 32%7 Sri Lanka 22%8 Taiwan 20%9 Vietnam 17%10 Malaysia 10%11 Japan 10%12 Philippines 2%13 Pakistan 1%14 Thailand 1%15 New Zealand - 16 India -

RaNKiNG MaRKet 20251 Pakistan 98%2 Thailand 88%3 Taiwan 79%4 India 60%5 China 59%6 Japan 58%7 Vietnam 57%8 Singapore 55%9 Korea 38%10 Hong Kong 35%11 Australia 28%12 Philippines 26%13 Indonesia 9%14 Sri Lanka 9%15 New Zealand 3%16 Malaysia -

RaNKiNG MaRKet 20251 New Zealand 91%2 Malaysia 89%3 Philippines 72%4 Sri Lanka 69%5 Indonesia 53%6 India 40%7 Australia 37%8 Japan 31%9 Vietnam 28%10 Korea 13%11 Thailand 11%12 China 5%13 Taiwan 1%14 Hong Kong - 15 Pakistan - 16 Singapore -

RaNKiNG MaRKet 20251 Hong Kong 65%2 Korea 49%3 Singapore 45%4 China 36%5 Indonesia 35%6 Australia 34%7 Sri Lanka 22%8 Taiwan 21%9 Vietnam 15%10 Malaysia 11%11 Japan 11%12 Philippines 2%13 Pakistan 2%14 Thailand 1%15 New Zealand - 16 India -

executive suMMaRy


total Pay-tv industry Revenue (us$ mil.)

Pay-tv subscription Revenue (us$ mil.)

Pay-tv Monthly aRPu (us$)

Market Rankings

RaNKiNG MaRKet 20161 China 21,223 2 India 9,372 3 Japan 5,943 4 Korea 5,789 5 Australia 3,347 6 Taiwan 1,831 7 Malaysia 1,263 8 Thailand 1,060 9 Pakistan 719 10 Vietnam 693 11 Hong Kong 665 12 New Zealand 615 13 Indonesia 577 14 Singapore 432 15 Philippines 428 16 Sri Lanka 68

RaNKiNG MaRKet 20161 China 17,346 2 India 5,938 3 Japan 5,507 4 Korea 4,150 5 Australia 2,793 6 Taiwan 1,328 7 Malaysia 1,154 8 Thailand 1,021 9 Hong Kong 603 10 New Zealand 579 11 Pakistan 559 12 Indonesia 539 13 Vietnam 447 14 Singapore 389 15 Philippines 338 16 Sri Lanka 66

RaNKiNG MaRKet 20161 Australia 77 2 New Zealand 60 3 Japan 42 4 Singapore 34 5 Malaysia 26 6 Hong Kong 22 7 Taiwan 16 8 Thailand 13 9 Indonesia 12 10 Korea 11 11 Philippines 9 12 Sri Lanka 5 13 China 5 14 Vietnam 4 15 Pakistan 4 16 India 3

RaNKiNG MaRKet 20211 China 28,878 2 India 14,540 3 Korea 7,512 4 Japan 6,442 5 Australia 3,917 6 Taiwan 2,153 7 Malaysia 1,453 8 Thailand 1,214 9 Vietnam 1,192 10 Pakistan 914 11 Indonesia 828 12 Hong Kong 743 13 New Zealand 665 14 Philippines 628 15 Singapore 465 16 Sri Lanka 105

RaNKiNG MaRKet 20211 China 24,063 2 India 8,520 3 Japan 5,955 4 Korea 5,506 5 Australia 3,237 6 Taiwan 1,590 7 Malaysia 1,324 8 Thailand 1,162 9 Indonesia 772 10 Vietnam 720 11 Pakistan 694 12 Hong Kong 661 13 New Zealand 620 14 Philippines 502 15 Singapore 411 16 Sri Lanka 101

RaNKiNG MaRKet 20211 Australia 68 2 New Zealand 64 3 Japan 45 4 Singapore 36 5 Malaysia 28 6 Hong Kong 25 7 Taiwan 19 8 Thailand 14 9 Korea 13 10 Indonesia 12 11 Philippines 9 12 Vietnam 5 13 Sri Lanka 5 14 China 5 15 India 4 16 Pakistan 4

RaNKiNG MaRKet 20251 China 32,101 2 India 17,983 3 Korea 8,208 4 Japan 6,722 5 Australia 4,142 6 Taiwan 2,404 7 Malaysia 1,547 8 Vietnam 1,482 9 Thailand 1,283 10 Pakistan 1,053 11 Indonesia 898 12 Hong Kong 821 13 Philippines 756 14 New Zealand 714 15 Singapore 487 16 Sri Lanka 113

RaNKiNG MaRKet 20251 China 26,711 2 India 9,805 3 Japan 6,204 4 Korea 6,065 5 Australia 3,386 6 Taiwan 1,812 7 Malaysia 1,402 8 Thailand 1,219 9 Vietnam 943 10 Indonesia 833 11 Pakistan 793 12 Hong Kong 723 13 New Zealand 667 14 Philippines 606 15 Singapore 427 16 Sri Lanka 106

RaNKiNG MaRKet 20251 Australia 68 2 New Zealand 66 3 Japan 47 4 Singapore 37 5 Malaysia 29 6 Hong Kong 28 7 Taiwan 21 8 Thailand 14 9 Korea 14 10 Indonesia 12 11 Philippines 9 12 Vietnam 6 13 Sri Lanka 5 14 China 5 15 India 4 16 Pakistan 4

executive suMMaRy


Pay-tv Net advertising Revenue (us$ mil.)

analog Pay tv sub Revenue (us$ mil.)

Digital Pay tv sub Revenue (us$ mil.)

Market Rankings

RaNKiNG MaRKet 20161 China 3,877 2 India 3,434 3 Korea 1,639 4 Australia 554 5 Taiwan 503 6 Japan 436 7 Vietnam 245 8 Pakistan 160 9 Malaysia 109 10 Philippines 90 11 Hong Kong 62 12 Singapore 42 13 Thailand 39 14 Indonesia 38 15 New Zealand 36 16 Sri Lanka 2

RaNKiNG MaRKet 20161 India 1,612 2 China 1,157 3 Pakistan 477 4 Thailand 413 5 Korea 277 6 Vietnam 243 7 Taiwan 120 8 Philippines 71 9 Sri Lanka 3

RaNKiNG MaRKet 20161 China 16,190 2 Japan 5,507 3 India 4,326 4 Korea 3,873 5 Australia 2,793 6 Taiwan 1,208 7 Malaysia 1,154 8 Thailand 608 9 Hong Kong 603 10 New Zealand 579 11 Indonesia 539 12 Singapore 389 13 Philippines 267 14 Vietnam 204 15 Pakistan 83 16 Sri Lanka 63

RaNKiNG MaRKet 20211 India 6,019 2 China 4,815 3 Korea 2,006 4 Australia 680 5 Taiwan 563 6 Japan 488 7 Vietnam 472 8 Pakistan 221 9 Malaysia 130 10 Philippines 125 11 Hong Kong 83 12 Indonesia 56 13 Singapore 54 14 Thailand 52 15 New Zealand 44 16 Sri Lanka 4

RaNKiNG MaRKet 20211 India 1,281 2 Pakistan 479 3 Thailand 276 4 Korea 142 5 Vietnam 43 6 Philippines 33 7 Sri Lanka 4 8 China - 9 Taiwan -

RaNKiNG MaRKet 20211 China 24,063 2 India 7,239 3 Japan 5,955 4 Korea 5,364 5 Australia 3,237 6 Taiwan 1,590 7 Malaysia 1,324 8 Thailand 886 9 Indonesia 772 10 Vietnam 677 11 Hong Kong 661 12 New Zealand 620 13 Philippines 469 14 Singapore 411 15 Pakistan 215 16 Sri Lanka 97

RaNKiNG MaRKet 20251 India 8,178 2 China 5,390 3 Korea 2,142 4 Australia 756 5 Taiwan 592 6 Vietnam 592 7 Japan 518 8 Pakistan 260 9 Philippines 150 10 Malaysia 145 11 Hong Kong 98 12 Indonesia 65 13 Thailand 64 14 Singapore 60 15 New Zealand 48 16 Sri Lanka 7

RaNKiNG MaRKet 20251 India 1,320 2 Pakistan 517 3 Thailand 119 4 Philippines 11 5 Sri Lanka 3 6 Vietnam - 7 Taiwan - 8 Korea - 9 New Zealand -

RaNKiNG MaRKet 20251 China 26,711 2 India 8,485 3 Japan 6,204 4 Korea 6,065 5 Australia 3,386 6 Taiwan 1,812 7 Malaysia 1,402 8 Thailand 1,099 9 Vietnam 943 10 Indonesia 833 11 Hong Kong 723 12 New Zealand 667 13 Philippines 595 14 Singapore 427 15 Pakistan 276 16 Sri Lanka 104

HD Pay tv sub Revenue (us$ mil.)

RaNKiNG MaRKet 20161 Japan 2,867 2 China 2,821 3 Australia 703 4 India 656 5 Korea 533 6 Singapore 178 7 Malaysia 158 8 New Zealand 115 9 Taiwan 72 10 Thailand 54 11 Hong Kong 36 12 Philippines 12 13 Indonesia 5 14 Vietnam 5

RaNKiNG MaRKet 20211 China 4,455 2 Japan 3,212 3 India 1,604 4 Australia 859 5 Korea 738 6 Malaysia 203 7 Singapore 174 8 New Zealand 141 9 Taiwan 119 10 Thailand 94 11 Hong Kong 58 12 Philippines 39 13 Vietnam 35 14 Indonesia 8

RaNKiNG MaRKet 20251 China 6,018 2 Japan 3,406 3 India 2,024 4 Australia 927 5 Korea 843 6 Malaysia 229 7 Singapore 161 8 New Zealand 155 9 Taiwan 154 10 Thailand 95 11 Hong Kong 75 12 Philippines 73 13 Vietnam 47 14 Indonesia 9

executive suMMaRy


vas sub Revenue (us$ mil.)

On-Demand Revenue (us$ mil.)

Market Rankings

RaNKiNG MaRKet 20161 China 1,685 2 Korea 1,092 3 Japan 694 4 Australia 274 5 India 109 6 Malaysia 82 7 New Zealand 66 8 Taiwan 59 9 Singapore 52 10 Hong Kong 39 11 Thailand 7 12 Philippines 4 13 Indonesia 3

RaNKiNG MaRKet 20161 China 1,571 2 Korea 975 3 Japan 468 4 India 108 5 Australia 41 6 Taiwan 41 7 Hong Kong 33 8 Malaysia 26 9 New Zealand 9 10 Singapore 9 11 Philippines 4 12 Indonesia 1

RaNKiNG MaRKet 20211 China 3,258 2 Korea 1,795 3 Japan 964 4 Australia 370 5 India 176 6 Malaysia 144 7 Taiwan 104 8 New Zealand 79 9 Singapore 79 10 Hong Kong 58 11 Thailand 12 12 Indonesia 8 13 Philippines 7

RaNKiNG MaRKet 20211 China 3,180 2 Korea 1,534 3 Japan 595 4 India 174 5 Australia 93 6 Taiwan 56 7 Hong Kong 45 8 Malaysia 44 9 New Zealand 11 10 Singapore 9 11 Philippines 7 12 Indonesia 1

RaNKiNG MaRKet 20251 China 4,000 2 Korea 2,195 3 Japan 1,085 4 Australia 412 5 India 218 6 Malaysia 186 7 Taiwan 130 8 Singapore 108 9 Hong Kong 103 10 New Zealand 88 11 Indonesia 14 12 Thailand 12 13 Philippines 9

RaNKiNG MaRKet 20251 China 3,920 2 Korea 1,861 3 Japan 685 4 India 216 5 Australia 119 6 Hong Kong 87 7 Taiwan 66 8 Malaysia 58 9 New Zealand 12 10 Singapore 10 11 Philippines 9 12 Indonesia 1

vOD Revenue (us$ mil.)

RaNKiNG MaRKet 20161 China 1,453

2 Korea 913

3 Japan 396

4 Australia 31

5 Taiwan 27

6 Hong Kong 25

7 Singapore 9

8 New Zealand 0.8

9 Malaysia 0.5

10 Thailand -


2 Korea 1,460

3 Japan 515

4 Australia 81

5 Taiwan 42

6 Hong Kong 36

7 Singapore 9

8 Malaysia 2

9 New Zealand 2

10 India 1


2 Korea 1,779

3 Japan 599

4 Australia 107

5 Hong Kong 79

6 Taiwan 52

7 Singapore 10

8 India 5

9 Malaysia 4

10 New Zealand 2

DvR Revenue (us$ mil.)

RaNKiNG MaRKet 20161 Australia 233 2 Japan 179 3 China 113 4 New Zealand 57 5 Singapore 42 6 Korea 39 7 Malaysia 34 8 Taiwan 16 9 Thailand 7 10 Hong Kong 6 11 Indonesia 2

RaNKiNG MaRKet 20211 Japan 282 2 Australia 278 3 Korea 87 4 China 77 5 New Zealand 68 6 Singapore 65 7 Malaysia 57 8 Taiwan 31 9 Hong Kong 13 10 Thailand 12 11 Indonesia 7

RaNKiNG MaRKet 20251 Japan 294 2 Australia 293 3 Korea 103 4 Singapore 92 5 China 80 6 Malaysia 76 7 New Zealand 75 8 Taiwan 40 9 Hong Kong 16 10 Indonesia 13 11 Thailand 12

executive suMMaRy


Broadband internet subs (000)

Wireless Broadband internet Penetration of Population (%)

Fixed Broadband internet Penetration of total Households (%)

Market Rankings

RaNKiNG MaRKet 20161 China 1,307,207 2 India 192,260 3 Japan 154,165 4 Korea 100,323 5 Indonesia 91,951 6 Vietnam 52,167 7 Thailand 50,177 8 Pakistan 35,874 9 Taiwan 26,919 10 Philippines 24,396 11 Australia 21,785 12 Malaysia 20,810 13 Hong Kong 17,942 14 Singapore 11,883 15 New Zealand 7,095 16 Sri Lanka 4,606

RaNKiNG MaRKet 20161 Hong Kong 214%2 Singapore 189%3 Korea 156%4 New Zealand 119%5 Japan 92%6 Taiwan 90%7 China 77%8 Thailand 61%9 Australia 60%10 Malaysia 59%11 Vietnam 47%12 Indonesia 34%13 Philippines 21%14 Sri Lanka 19%15 Pakistan 18%16 India 14%

RaNKiNG MaRKet 20161 Korea 104%2 New Zealand 98%3 Singapore 89%4 Hong Kong 86%5 Australia 77%6 Japan 76%7 Taiwan 67%8 China 52%9 Malaysia 34%10 Vietnam 33%11 Thailand 28%12 Sri Lanka 13%13 Philippines 11%14 Indonesia 9%15 India 6%16 Pakistan 6%

RaNKiNG MaRKet 20211 China 1,800,372 2 India 650,473 3 Japan 182,086 4 Indonesia 170,886 5 Korea 123,074 6 Vietnam 93,473 7 Thailand 86,904 8 Pakistan 83,855 9 Philippines 46,367 10 Taiwan 31,741 11 Australia 28,162 12 Malaysia 24,558 13 Hong Kong 19,167 14 Singapore 12,863 15 Sri Lanka 10,147 16 New Zealand 8,345

RaNKiNG MaRKet 20211 Hong Kong 222%2 Korea 196%3 Singapore 192%4 New Zealand 143%5 Japan 114%6 Taiwan 109%7 Thailand 108%8 China 101%9 Vietnam 82%10 Australia 80%11 Malaysia 67%12 Indonesia 60%13 India 47%14 Sri Lanka 41%15 Pakistan 38%16 Philippines 37%

RaNKiNG MaRKet 20211 Korea 106%2 Singapore 100%3 New Zealand 99%4 Hong Kong 89%5 Australia 80%6 Japan 78%7 China 77%8 Taiwan 69%9 Vietnam 48%10 Malaysia 40%11 Thailand 32%12 Sri Lanka 26%13 Philippines 19%14 Indonesia 15%15 Pakistan 11%16 India 9%

RaNKiNG MaRKet 20251 China 2,003,092 2 India 829,799 3 Indonesia 203,327 4 Japan 187,646 5 Korea 128,129 6 Vietnam 119,457 7 Pakistan 118,456 8 Thailand 110,060 9 Philippines 60,790 10 Taiwan 32,860 11 Australia 30,961 12 Malaysia 25,846 13 Hong Kong 19,701 14 Sri Lanka 15,307 15 Singapore 13,142 16 New Zealand 8,769

RaNKiNG MaRKet 20251 Hong Kong 224%2 Korea 204%3 Singapore 189%4 New Zealand 150%5 Thailand 137%6 Japan 118%7 Taiwan 113%8 China 109%9 Vietnam 102%10 Australia 87%11 Indonesia 69%12 Malaysia 68%13 Sri Lanka 63%14 India 58%15 Pakistan 50%16 Philippines 45%

RaNKiNG MaRKet 20251 Korea 106%2 Singapore 102%3 New Zealand 100%4 Hong Kong 90%5 China 88%6 Japan 81%7 Australia 80%8 Taiwan 70%9 Vietnam 58%10 Malaysia 40%11 Thailand 34%12 Sri Lanka 31%13 Philippines 24%14 Indonesia 17%15 Pakistan 16%16 India 14%

PPv/NvOD Revenue (us$ mil.)

RaNKiNG MaRKet 20161 China 119 2 India 108 3 Japan 72 4 Korea 62 5 Malaysia 25 6 Taiwan 14 7 Australia 10 8 New Zealand 9 9 Hong Kong 8 10 Philippines 4 11 Indonesia 1

RaNKiNG MaRKet 20211 China 193 2 India 173 3 Japan 80 4 Korea 73 5 Malaysia 42 6 Taiwan 14 7 Australia 11 8 New Zealand 9 9 Hong Kong 8 10 Philippines 7 11 Indonesia 1

RaNKiNG MaRKet 20251 China 244 2 India 210 3 Japan 86 4 Korea 82 5 Malaysia 53 6 Taiwan 15 7 Australia 12 8 New Zealand 10 9 Philippines 9 10 Hong Kong 9 11 Indonesia 1

executive suMMaRy


Fixed Broadband subs (000)

Wireless Broadband subs (000)

cable Broadband subs (000)

Market Rankings

RaNKiNG MaRKet 20161 China 244,955 2 Japan 38,446 3 Korea 20,214 4 India 17,460 5 Vietnam 8,562 6 Australia 6,980 7 Thailand 6,540 8 Indonesia 5,750 9 Taiwan 5,719 10 Malaysia 2,510 11 Philippines 2,396 12 Hong Kong 2,148 13 Pakistan 1,859 14 New Zealand 1,692 15 Singapore 1,062 16 Sri Lanka 700

RaNKiNG MaRKet 20161 China 1,062,252 2 India 174,800 3 Japan 115,719 4 Indonesia 86,201 5 Korea 80,109 6 Thailand 43,637 7 Vietnam 43,605 8 Pakistan 34,016 9 Philippines 22,000 10 Taiwan 21,200 11 Malaysia 18,300 12 Hong Kong 15,794 13 Australia 14,805 14 Singapore 10,821 15 New Zealand 5,403 16 Sri Lanka 3,907

RaNKiNG MaRKet 20161 China 22,905 2 Japan 6,856 3 Korea 4,258 4 India 4,180 5 Taiwan 1,283 6 Australia 1,025 7 Vietnam 707 8 Thailand 520 9 Indonesia 500 10 Philippines 191 11 New Zealand 171 12 Hong Kong 164 13 Singapore 160 14 Pakistan 44

RaNKiNG MaRKet 20211 China 372,529 2 Japan 39,560 3 India 28,340 4 Korea 20,934 5 Vietnam 13,323 6 Indonesia 9,707 7 Thailand 7,700 8 Australia 7,520 9 Taiwan 6,006 10 Philippines 4,367 11 Pakistan 3,850 12 Malaysia 3,058 13 Hong Kong 2,342 14 New Zealand 1,745 15 Sri Lanka 1,450 16 Singapore 1,230

RaNKiNG MaRKet 20211 China 1,427,843 2 India 622,133 3 Indonesia 161,179 4 Japan 142,526 5 Korea 102,140 6 Vietnam 80,150 7 Pakistan 80,006 8 Thailand 79,204 9 Philippines 42,000 10 Taiwan 25,735 11 Malaysia 21,500 12 Australia 20,642 13 Hong Kong 16,825 14 Singapore 11,633 15 Sri Lanka 8,697 16 New Zealand 6,600

RaNKiNG MaRKet 20211 China 39,244 2 India 10,160 3 Japan 7,249 4 Korea 4,076 5 Taiwan 1,425 6 Vietnam 1,311 7 Australia 1,120 8 Thailand 750 9 Indonesia 580 10 Philippines 323 11 New Zealand 215 12 Hong Kong 144 13 Pakistan 53 14 Singapore 5

RaNKiNG MaRKet 20251 China 431,541 2 India 44,330 3 Japan 40,602 4 Korea 21,080 5 Vietnam 17,201 6 Indonesia 11,034 7 Thailand 8,140 8 Australia 7,720 9 Taiwan 6,218 10 Pakistan 5,856 11 Philippines 5,790 12 Malaysia 3,166 13 Hong Kong 2,426 14 Sri Lanka 1,810 15 New Zealand 1,780 16 Singapore 1,275

RaNKiNG MaRKet 20251 China 1,571,551 2 India 785,469 3 Indonesia 192,293 4 Japan 147,044 5 Pakistan 112,600 6 Korea 107,049 7 Vietnam 102,256 8 Thailand 101,920 9 Philippines 55,000 10 Taiwan 26,642 11 Australia 23,241 12 Malaysia 22,680 13 Hong Kong 17,275 14 Sri Lanka 13,497 15 Singapore 11,867 16 New Zealand 6,989

RaNKiNG MaRKet 20251 China 46,336 2 India 17,900 3 Japan 7,401 4 Korea 3,980 5 Vietnam 1,815 6 Taiwan 1,523 7 Australia 1,180 8 Thailand 790 9 Indonesia 620 10 Philippines 421 11 New Zealand 185 12 Hong Kong 132 13 Pakistan 61 14 Singapore -

executive suMMaRy


aDsL Broadband subs (000)

Fttx Broadband subs (000)

Fixed share of total Broadband subs (%)

Market Rankings

RaNKiNG MaRKet 20161 China 24,000 2 India 12,880 3 Vietnam 7,358 4 Australia 4,980 5 Thailand 4,850 6 Indonesia 4,300 7 Japan 2,700 8 Korea 2,351 9 Philippines 2,000 10 Pakistan 1,778 11 Malaysia 1,560 12 New Zealand 1,301 13 Taiwan 814 14 Sri Lanka 690 15 Hong Kong 417 16 Singapore 70

RaNKiNG MaRKet 20161 China 198,050 2 Japan 28,890 3 Korea 13,605 4 Taiwan 3,621 5 Hong Kong 1,567 6 Thailand 1,170 7 Australia 975 8 Malaysia 950 9 Indonesia 950 10 Singapore 832 11 Vietnam 497 12 India 400 13 New Zealand 220 14 Philippines 205 15 Pakistan 37 16 Sri Lanka 10

RaNKiNG MaRKet 20161 Australia 32%2 Japan 25%3 New Zealand 24%4 Taiwan 21%5 Korea 20%6 China 19%7 Vietnam 16%8 Sri Lanka 15%9 Thailand 13%10 Malaysia 12%11 Hong Kong 12%12 Philippines 10%13 India 9%14 Singapore 9%15 Indonesia 6%16 Pakistan 5%

RaNKiNG MaRKet 20211 India 10,630 2 Vietnam 10,247 3 Indonesia 4,700 4 Australia 4,540 5 Thailand 3,700 6 Pakistan 3,466 7 Philippines 2,958 8 Korea 1,708 9 Malaysia 1,378 10 Sri Lanka 1,140 11 New Zealand 810 12 Hong Kong 142 13 Taiwan 116 14 China - 15 Singapore - 16 Japan -

RaNKiNG MaRKet 20211 China 333,285 2 Japan 32,311 3 Korea 15,150 4 India 7,550 5 Taiwan 4,465 6 Indonesia 4,427 7 Thailand 3,250 8 Hong Kong 2,056 9 Australia 1,860 10 Vietnam 1,764 11 Malaysia 1,680 12 Singapore 1,225 13 Philippines 1,086 14 New Zealand 720 15 Pakistan 331 16 Sri Lanka 310

RaNKiNG MaRKet 20211 Australia 27%2 Japan 22%3 New Zealand 21%4 China 21%5 Taiwan 19%6 Korea 17%7 Sri Lanka 14%8 Vietnam 14%9 Malaysia 12%10 Hong Kong 12%11 Singapore 10%12 Philippines 9%13 Thailand 9%14 Indonesia 6%15 Pakistan 5%16 India 4%

RaNKiNG MaRKet 20251 Vietnam 12,477 2 India 8,130 3 Pakistan 4,810 4 Indonesia 4,500 5 Australia 4,410 6 Philippines 3,859 7 Thailand 2,500 8 Korea 1,350 9 Sri Lanka 1,350 10 Malaysia 1,175 11 New Zealand 690 12 Hong Kong 58 13 China - 14 Taiwan - 15 Japan - 16 Singapore -

RaNKiNG MaRKet 20251 China 385,205 2 Japan 33,201 3 India 18,300 4 Korea 15,750 5 Indonesia 5,914 6 Thailand 4,850 7 Taiwan 4,695 8 Vietnam 2,909 9 Hong Kong 2,236 10 Australia 2,130 11 Malaysia 1,991 12 Philippines 1,510 13 Singapore 1,275 14 Pakistan 985 15 New Zealand 905 16 Sri Lanka 460

RaNKiNG MaRKet 20251 Australia 25%2 Japan 22%3 China 22%4 New Zealand 20%5 Taiwan 19%6 Korea 16%7 Vietnam 14%8 Hong Kong 12%9 Malaysia 12%10 Sri Lanka 12%11 Singapore 10%12 Philippines 10%13 Thailand 7%14 Indonesia 5%15 India 5%16 Pakistan 5%

executive suMMaRy


cable share of Fixed Broadband subs (%)

aDsL share of Fixed Broadband subs (%)

Fttx share of Fixed Broadband subs (%)

Market Rankings

RaNKiNG MaRKet 20161 Taiwan 22%2 Korea 21%3 Japan 18%4 Singapore 15%5 Australia 15%6 China 9%7 India 9%8 Indonesia 9%9 Vietnam 8%10 Philippines 8%11 Thailand 8%12 Hong Kong 8%13 New Zealand 2%14 Pakistan 2%

RaNKiNG MaRKet 20161 Pakistan 96%2 Vietnam 86%3 Indonesia 75%4 Thailand 74%5 India 74%6 Australia 71%7 Malaysia 62%8 Hong Kong 19%9 New Zealand 18%10 Taiwan 14%11 Sri Lanka 13%12 Korea 12%13 China 10%14 Philippines 9%15 Japan 7%16 Singapore 7%

RaNKiNG MaRKet 20161 China 81%2 Singapore 78%3 Japan 75%4 Hong Kong 73%5 Korea 67%6 Taiwan 63%7 Malaysia 38%8 Thailand 18%9 Indonesia 17%10 Australia 14%11 New Zealand 13%12 Philippines 9%13 Vietnam 6%14 India 2%15 Pakistan 2%16 Sri Lanka 1%

RaNKiNG MaRKet 20211 India 24%2 Taiwan 24%3 Korea 19%4 Japan 18%5 Australia 15%6 China 11%7 Vietnam 10%8 Thailand 10%9 Philippines 7%10 Hong Kong 6%11 Indonesia 6%12 New Zealand 3%13 Pakistan 1%14 Singapore 0.4%

RaNKiNG MaRKet 20211 Pakistan 90%2 Vietnam 77%3 Australia 60%4 Indonesia 48%5 Thailand 48%6 Malaysia 45%7 India 38%8 Sri Lanka 20%9 Philippines 13%10 New Zealand 10%11 Korea 8%12 Hong Kong 6%13 Taiwan 2%14 China - 15 Singapore - 16 Japan -

RaNKiNG MaRKet 20211 Singapore 100%2 China 89%3 Hong Kong 88%4 Japan 82%5 Taiwan 74%6 Korea 72%7 Malaysia 55%8 Indonesia 46%9 Thailand 42%10 New Zealand 41%11 India 27%12 Philippines 25%13 Australia 25%14 Sri Lanka 21%15 Vietnam 13%16 Pakistan 9%

RaNKiNG MaRKet 20251 India 34%2 Taiwan 24%3 Korea 19%4 Japan 18%5 Australia 15%6 China 11%7 Vietnam 11%8 Thailand 10%9 Philippines 7%10 Indonesia 6%11 Hong Kong 5%12 New Zealand 2%13 Pakistan 1%14 Singapore -

RaNKiNG MaRKet 20251 Pakistan 82%2 Vietnam 73%3 Australia 57%4 Indonesia 41%5 Malaysia 37%6 Thailand 31%7 Sri Lanka 23%8 India 18%9 Philippines 16%10 New Zealand 8%11 Korea 6%12 Hong Kong 2%13 China - 14 Taiwan - 15 Singapore - 16 Japan -

RaNKiNG MaRKet 20251 Singapore 100%2 Hong Kong 92%3 China 89%4 Japan 82%5 Taiwan 76%6 Korea 75%7 Malaysia 63%8 Thailand 60%9 Indonesia 54%10 New Zealand 51%11 India 41%12 Australia 28%13 Philippines 26%14 Sri Lanka 25%15 Vietnam 17%16 Pakistan 17%

executive suMMaRy


Fixed Broadband Monthly aRPu (us$)

aDsL Monthly aRPu (us$)

Fttx Monthly aRPu (us$)

Market Rankings

RaNKiNG MaRKet 20161 Australia 38 2 Singapore 36 3 Japan 33 4 Malaysia 32 5 New Zealand 29 6 Hong Kong 28 7 Philippines 28 8 Taiwan 20 9 Thailand 19 10 Korea 16 11 Vietnam 13 12 Indonesia 12 13 Pakistan 10 14 China 9 15 India 8 16 Sri Lanka 7

RaNKiNG MaRKet 20161 Australia 37 2 Hong Kong 34 3 New Zealand 28 4 Japan 28 5 Philippines 24 6 Malaysia 22 7 Taiwan 18 8 Singapore 18 9 Thailand 17 10 Korea 14 11 Vietnam 13 12 Indonesia 10 13 Pakistan 9 14 India 8 15 China 8 16 Sri Lanka 7

RaNKiNG MaRKet 20161 Philippines 77 2 Malaysia 49 3 New Zealand 42 4 Singapore 40 5 Australia 36 6 Japan 34 7 Pakistan 28 8 Hong Kong 28 9 Thailand 26 10 Taiwan 22 11 Indonesia 20 12 Korea 17 13 Vietnam 14 14 India 13 15 China 10 16 Sri Lanka 8

RaNKiNG MaRKet 20211 Singapore 40 2 Malaysia 36 3 Australia 35 4 Philippines 34 5 New Zealand 32 6 Japan 32 7 Hong Kong 30 8 Thailand 21 9 Taiwan 20 10 Korea 15 11 Indonesia 14 12 Pakistan 10 13 India 10 14 Vietnam 10 15 China 8 16 Sri Lanka 7

RaNKiNG MaRKet 20211 Australia 33 2 Hong Kong 31 3 New Zealand 27 4 Philippines 24 5 Malaysia 21 6 Singapore 18 7 Thailand 18 8 Taiwan 17 9 Korea 13 10 Vietnam 10 11 Indonesia 10 12 Pakistan 9 13 India 8 14 Sri Lanka 7 15 China 6 16 Japan -

RaNKiNG MaRKet 20211 Philippines 65 2 Malaysia 50 3 New Zealand 40 4 Singapore 40 5 Australia 39 6 Japan 32 7 Hong Kong 31 8 Thailand 27 9 Pakistan 25 10 Taiwan 22 11 Indonesia 19 12 Korea 16 13 India 16 14 Vietnam 11 15 China 9 16 Sri Lanka 8

RaNKiNG MaRKet 20251 Singapore 40 2 Malaysia 38 3 Australia 36 4 New Zealand 32 5 Philippines 32 6 Japan 31 7 Hong Kong 30 8 Thailand 23 9 Taiwan 20 10 Korea 15 11 Indonesia 14 12 India 12 13 Pakistan 11 14 Vietnam 8 15 China 8 16 Sri Lanka 8

RaNKiNG MaRKet 20251 Australia 32 2 Hong Kong 31 3 New Zealand 27 4 Philippines 23 5 Malaysia 20 6 Singapore 18 7 Thailand 17 8 Taiwan 17 9 Korea 13 10 Indonesia 9 11 Pakistan 9 12 Vietnam 8 13 Sri Lanka 7 14 India 7 15 China - 16 Japan -

RaNKiNG MaRKet 20251 Philippines 56 2 Malaysia 49 3 Australia 41 4 Singapore 40 5 New Zealand 39 6 Japan 32 7 Hong Kong 31 8 Thailand 27 9 Pakistan 23 10 Taiwan 21 11 Indonesia 18 12 Korea 16 13 India 16 14 Vietnam 9 15 China 8 16 Sri Lanka 8

executive suMMaRy


cable Modem Monthly aRPu (us$)

Fixed BB subscription Revenue (us$ mil.)

Market Rankings

RaNKiNG MaRKet 20161 Australia 42 2 Japan 30 3 Singapore 25 4 New Zealand 25 5 Philippines 24 6 Thailand 20 7 Indonesia 19 8 Taiwan 17 9 Hong Kong 14 10 Korea 13 11 Vietnam 11 12 India 9 13 Pakistan 9 14 China 7

RaNKiNG MaRKet 20161 China 25,080 2 Japan 14,969 3 Korea 3,767 4 Australia 3,082 5 India 1,595 6 Thailand 1,414 7 Taiwan 1,395 8 Vietnam 1,228 9 Malaysia 943 10 Indonesia 778 11 Philippines 745 12 Hong Kong 712 13 New Zealand 572 14 Singapore 504 15 Pakistan 201 16 Sri Lanka 54

RaNKiNG MaRKet 20211 Australia 39 2 Japan 29 3 Singapore 25 4 New Zealand 24 5 Philippines 22 6 Thailand 20 7 Indonesia 18 8 Taiwan 16 9 Hong Kong 14 10 Korea 12 11 India 12 12 Vietnam 9 13 Pakistan 9 14 China 6

RaNKiNG MaRKet 20211 China 36,250 2 Japan 14,988 3 Korea 3,794 4 India 3,253 5 Australia 3,176 6 Thailand 1,965 7 Philippines 1,683 8 Indonesia 1,643 9 Vietnam 1,513 10 Taiwan 1,451 11 Malaysia 1,315 12 Hong Kong 836 13 New Zealand 661 14 Singapore 572 15 Pakistan 444 16 Sri Lanka 119

RaNKiNG MaRKet 20251 Australia 39 2 Japan 28 3 Singapore 25 4 New Zealand 24 5 Philippines 21 6 Thailand 20 7 Indonesia 17 8 Taiwan 16 9 India 13 10 Hong Kong 13 11 Korea 12 12 Pakistan 8 13 Vietnam 7 14 China 6

RaNKiNG MaRKet 20251 China 41,414 2 Japan 14,984 3 India 6,253 4 Korea 3,776 5 Australia 3,283 6 Thailand 2,208 7 Philippines 2,126 8 Indonesia 1,866 9 Vietnam 1,619 10 Taiwan 1,488 11 Malaysia 1,438 12 Hong Kong 869 13 Pakistan 733 14 New Zealand 690 15 Singapore 611 16 Sri Lanka 159

methodology & definitions 2 overview 4 market projections ... · executive summary asia pacific...

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