Creative Brief method

Key Fact The method product line does not currently have a far-reaching marketing campaign throughout a variety of media to position itself as a leading green cleaning product What consumer problem must the advertising solve? Consumers are unaware of the method brand and its many benefits. Those who are aware of method are often unable to purchase it because of unavailability in stores. What is the objective of the advertising? method would like to increase sales by 10%. This will be accomplished by achieving a comprehension and conviction rate of 75% and 50%. What are the most important benefits? method promises affordable, environmentally friendly, and effective cleaning products in an aesthetically pleasing package. Who are we talking to? Women ages 30-49 years old with a set income and preference for a healthy lifestyle. Who are we competing with? Other all natural and organic cleaning products such as Clorox green works, seventh generation, and simply green. Time Frame January 2015-December 2015. What should the tone of the advertising be? Method’s advertisements should be simple yet playful and invoke a sense of fun.