LAYOUT:

The route of the eye goes across the masthead, down the heavy metal band. the hotspots are focused around the skull on someone in the band’s t-shirt, the focus on this shows that heavy metal music is associated with death.

There is no coverlines apart from advertising a free heavy metal book. It is very organised as it has no coverlines.

FONTS:

The fonts are colours that stand out, such as yellow. The masthead is in a metal looking font which goes with the name of the magazine which is “metal hammer”

COLOURS:

Metal hammer uses black font. Black connotes power and death. It also uses white which connotes innocence and purity which is the opposite of what the genre is associated with it also uses Yellow which can connote happiness and cowardliness but as they have flames in the background of the front cover which I think yellow is used to continue the theme of fire.

IMAGES:

Metal hammer uses a heavy metal band on the front cover, they wear dark clothing because dark colours are associated with heavy metal music. They have a lighter, fire and motorbikes in the background, this is because heavy metal magazines are aimed at a dangerous male audience and fire & motorbikes would excite them.

CONTENT:

In the magazine it has interviews with people of the metal genre and pictures of them

MODE OF ADDRESS AND LANGUAGE:

on the front cover it has hardly any writing but what is on the front cover is informal.

CONVENTIONS:

People would expect to see dark colours such as black. Bands from the heavy metal genretitles in the top left hand corner or on the top (masthead)bold strong titlesmain image in the centre bar codehave people who are recognisable to target audienceissue number and pricecoverlineslanguage is suited an appears to target audience

colour theme interviews

MAIN ARTICLE:

LAYOUT:

The route of the eye goes across the images at the top of the article, down across the man with the tattoos face and body and through the article and ends on the page number and website.

FONTS:

The fonts are a serif font with gothic connotations. The fonts are in white, black and red. These colours are associated with the heavy metal genre.

COLOURS:

Metal Hammer uses red, red connotes anger, and this is associated with the genre of music. Metal Hammer also uses Black, it connotes power and death. They also use white which connotes purity and innocence.

IMAGES:

It uses images of the band “avenged sevenford” playing baseball, this is to show that they are average Americans as well as heavy metal hooligans. CONTENT:

The article is about Lily Allen and the bad press she has been getting.

MODE OF ADDRESS AND LANGUAGE:

it uses informal language such as “fuck”. This word is associated with being angry which is also associated with the genre of music the magazine is back.

CONVENTIONS:

People would expect to see bold colours such as red and black An interview with someone from an indie genreHeadline at the top of the pagebold titlesone main image language is suited an appears to target audiencecolour theme images are mainly photographs

LAYOUT:

The route of the eye goes across the headline, down some text and finishes on some pictures, the hotspots are focused around the coverline about the free cd advertised with the magazine. The headline is at the top of the page. The contents page is very organised, it has a main picture at the side and text in the middle.

FONTS:

The fonts are bold so they stand out. The colours of the fonts are red and black this connotes death and danger which is part of the heavy metal genre

COLOURS:

Metal hammer uses red, red connotes anger, and this is associated with the genre of music. Metal Hammer also uses Black it connotes power and death. These colours are associated with the genre of music.

IMAGES:

It has an image of someone dressed in the band kiss’ make-up this image is important as it draws people in to read the article, if they are interested in kiss then they might like the article as well.

CONTENT:

The contents page shows all the content in the magazine, it talks about heavy metal gigs, heavy metal bands and heavy metal people.

MODE OF ADDRESS AND LANGUAGE:

It uses informal language because it doesn’t use posh words which appeals to the target audience, it also uses swear words which are associated with people who read this type of magazine

CONVENTIONS:

People would expect to see bold colours such as red and black Headline at the top of the pagebold titlesone main image language is suited an appears to target audiencecolour theme images are mainly photographs