metadata tagging in education—what every publisher and content developer needs to know
DESCRIPTION
AEP and Creative Commons are co-leading the effort to establish a common vocabulary for describing learning resources. This webinar reviews the background of the Learning Resource Metadata Initiative, the roles of the organizations involved, and the goals for this major initiative. As a framework is created and then adopted by publishers and content developers, many opportunities lie ahead. The LRMI will have a valuable impact on the way educators search for and use online educational material.TRANSCRIPT
www.lrmi.net
METADATA TAGGING IN EDUCATION
What Every Publisher and Content Developer Needs to Know
THE LEARNING RESOURCE METADATA INITIATIVE
The Learning Resource Metadata Initiative (LRMI) is a project co-led by the Association of Educational Publishers (AEP) and Creative Commons (CC) to build a common metadata vocabulary for educational resources.
www.lrmi.net
THE LEARNING RESOURCE METADATA INITIATIVE
The initiative will create an industry-specific framework that aims to revolutionize the searchability and accessibility of educational content.
8/22/11www.lrmi.net
GOALS
www.lrmi.net
The Learning Resource Metadata Initiative aims to improve discoverability to make searching for and finding educational content online easier and more convenient for educators
BENEFITS• Facilitation of personalized learning–the right content
at the right time
• Decreased production costs through industry standardization
• Expanded marketplace for educational content through increased visibility
• Addressing demands of states for standardized description of learning resources
www.lrmi.net
ROLES
The Association of Educational Publishers’ Role:
COMMUNICATIONS
www.lrmi.net
ROLESThe AEP is charged with:
• Overseeing the communication aspects of the project, including the creation of a project website
• Working to garner support from educational publishers, the education industry, the public and relevant media outlets
www.lrmi.net
ROLES
Creative Commons’ Role:
TECHNICAL SPECIFICATIONS
www.lrmi.net
ROLES
Creative Commons is responsible for:
• Coordinating and overseeing the technical specifications and development of the common learning resources vocabulary
• Convening and managing a working group of metadata experts
www.lrmi.net
FUNDING
The Learning Resource Metadata Initiative is funded by grants from:
• The William and Flora Hewlett Foundation
• The Bill & Melinda Gates Foundation
www.lrmi.net
SCHEMA.ORGWhat is Schema.org?• Schema.org provides a collection of schemas
(html tags) that webmasters can use to mark up their pages in ways recognized by major search providers
• Search engines including Microsoft Bing, Google, and Yahoo! rely on this mark-up to improve the display of search results, making it easier for people to find the right web pages
www.lrmi.net
SCHEMA.ORGWhat’s the connection?
• LRMI is one of the first industry-specific frameworks developed under Schema.org
• Upon completion, the LRMI framework will be submitted to Schema.org, in hopes that it will become the de facto metadata framework for tagging educational resources on the web
• To increase interoperability and bolster chances of adoption, LRMI’s vocabulary will build off of the work already done by Schema.org and remain congruent with Schema.org’s framework
www.lrmi.net
METADATA IS “DATA ABOUT DATA”
www.lrmi.net
MetadataTitle: A Tale of Two CitiesAuthor: Charles DickensPublication Date: 1859 Pages: 400
DataIt was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light…
META TAGS IN ACTION
WHAT DO META TAGS LOOK LIKE?
www.lrmi.net
<div itemscope itemtype ="http://schema.org/Movie"> <h1 itemprop="name"&g;Avatar</h1> <div itemprop="director" itemscope itemtype="http://schema.org/Person"> Director: <span temprop="birthDate">August 16, 1954)</span> </div> <span itemprop="genre">Science fiction</span> <a href="../movies/avatar-theatrical-trailer.html" itemprop="trailer">Trailer</a> </div>
WORKING GROUP RESPONSIBILITIES
• Produce a common metadata vocabulary for learning resources with the input of an official Advisory Group and informed by public comment and feedback
• Submit the framework to Schema.org
• Make recommendations for long-term governance of the standard
www.lrmi.net
TECHNICAL WORKING GROUP• Sheryl Abshire,
Calcasieu Parish Public School System
• Phil Barker, JISC CETIS
• Dan Brickley, VU University Amsterdam
• Brian Carver, UC Berkeley School of Information
• Cable Green, Creative Commons
• Greg Grossmeier, Creative Commons (Co-Chair)
• Charlie Jiang, Microsoft
www.lrmi.net
•Michael Johnson, Full Potential Associates
•Mike Linksvayer, Creative Commons (Co-Chair)
•Joshua Marks, Curriki
•Brandt Redd, Gates Foundation
•Colin Smythe, IMS Global
•Stuart Sutton, Dublin Core Metadata Initiative
•Randy Wilhelm, netTrekker
•Lee Wilson, PCI Educational Publishing
ADVISORY GROUP
The LRMI Advisory Group provides technical and practical knowledge to ensure the outcome of the project meets the needs of all constituencies.
The LRMI Advisory Group is comprised of representatives from the project’s initial launch partners.
www.lrmi.net
PROJECT MILESTONES• June 7, 2011 AEP and Creative Commons announce the Learning
Resource Metadata Initiative
• August 1, 2011 LRMI Face-to-Face meeting
• August 12, 2011 Technical Working Group composition announced
• August 17, 2011 The first meeting of the Working Group via teleconference
• August 26, 2011 LRMI shares preliminary findings on existing education metadata vocabularies and real world use
• September 2011 Review of existing metadata vocabularies, convene Advisory Group
www.lrmi.net
8/22/11
PROJECT MILESTONES CONTINUED
• September 16-18, 2011 LRMI at the Creative Commons Global Summit, Warsaw, Poland
• November 2011 Submit Schema.org expression, begin to develop list of early adopters
• December 2011 Finalize early adopters, begin to discuss implementation
• December 2011/January 2012 Public comment period
• January 2012 Finalize core vocabulary
• March 2012 Final Schema.org delivery
www.lrmi.net
GET INVOLVED
Partners and members of the LRMI are committed to providing
total transparency and openness throughout the life of the project.
www.lrmi.net
GET INVOLVED• Submit use cases and/or samples of existing schema (deadline 9/30)
• Public comment period
• Join the the LRMI Google Group (groups.google.com/group/lrmi)
• LRMI.net discussion forums (live 9/30)
• LRMI webinar series
• Live presentations at education industry events and conferences (check website for schedule)
www.lrmi.net
GREATER CHANCE FOR SUCCESS
There is power in numbers!
The LRMI leadership believes this project has a greater chance of success than previous or existing initiatives because of its implicit support from the three major search vendors—Google, Yahoo!, and Microsoft Bing—and the early endorsement of 10 launch partners.
www.lrmi.net
LAUNCH PARTNERS
• BetterLesson
• Curriki
• Houghton Mifflin Harcourt
• The Institute for the Study of Knowledge Management in Education (ISKME)
• McGraw-Hill Education
www.lrmi.net
•Monterey Institute for Technology in Education (MITE)
•Pearson
•Promethean
•Scholastic Inc.
•SMART Technologies Inc.
CONTACT INFORMATION
www.lrmi.net
Charlene GaynorCEOThe Association of Educational [email protected]
Greg GrossmeierEducation Technology & Policy CoordinatorCreative [email protected]
General Inquiries/Mailing List [email protected]