messe berlin, germany 5,000 181 9 exhibitors · pdf filevisitor marketing • + 31 media...

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FINAL REPORT 2017 NEARLY 5,000 VISITS 181 EXHIBITORS VISITORS BY REGIONS 9 guided tours with more than 90 participants 10-12 October 2017 Messe Berlin, Germany Central Europe 53% 12% 7% 14% 7% 3% 3% 1% North Europe East Europe Asia South Europe Middle East America Africa 2 EXPOS 2 CONFERENCES 3 DAYS 4 STAGES Digital Media World 2017 Conference & Guided Tours Print World 2017 Conference & Guided Tours PREMIUM GLOBAL MEDIA PARTNERS VISITOR MARKETING • + 31 media partnerships • + 51 ads in the daily and trade press • circulation of + 80,000 expo journals • circulation of + 5,000 programme leaflets • circulation of + 3,000 expo catalogues • Social-Media Campaigns on Twitter and Facebook • online presence via social media (Facebook, Twitter, Flickr, LinkedIn, Xing) and online newsletters • + 45 targeted online newsletters to more than 40,000 potential visitors PARTICIPATION GOALS OF EXHIBITORS Customer Care Contacting new customers, partners Presentation of new products / services Increase awareness Improve the company’s image Development of new markets 75% 55% 55% 55% 40% 25% 8 KEYNOTE SPEAKERS 125 PRESENTATIONS WORLD DIGITAL MEDIA AWARDS New CoNCePT: STarT-UP Park

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Page 1: Messe Berlin, Germany 5,000 181 9 eXHIBITOrS · PDF fileVisitoR MaRKeting • + 31 media partnerships ... • Social-Media Campaigns on Twitter and Facebook ... - dmg media l imited

Final RepoRt 2017

Nearly 5,000 VISITS 181eXHIBITOrS

VisitoRs by Regions

9 guided tours with more than 90 participants

10-12 october 2017Messe Berlin, Germany

Central europe 53%

12%

7%

14%

7%

3%

3%

1%

North europe

east europe

asia

South europe

Middle east

america

africa

2 eXpOS 2 CONfereNCeS 3 DayS 4 STageS

Digital MediaWorld 2017

Conference & Guided Tours

Print World2017

Conference & Guided Tours

preMIuM glOBal MeDIa parTNerS

VisitoR MaRKeting

• + 31 media partnerships

• + 51 ads in the daily and trade press

• circulation of + 80,000 expo journals

• circulation of + 5,000 programme leaflets

• circulation of + 3,000 expo catalogues

• Social-Media Campaigns on Twitter and Facebook

• online presence via social media (Facebook, Twitter, Flickr, LinkedIn, Xing) and online newsletters

• + 45 targeted online newsletters to more than 40,000 potential visitors

paRticipation goals oF exhibitoRsCustomer Care

Contacting new customers, partners

Presentation of new products / services

Increase awareness

Improve the company’s image

Development of new markets

75%

55%

55%

55%

40%

25%

8 KeyNOTe SpeaKerS

125 preSeNTaTIONS

WOrlD DIgITal MeDIa aWarDS

New CoNCePT: STarT-UP Park

Page 2: Messe Berlin, Germany 5,000 181 9 eXHIBITOrS · PDF fileVisitoR MaRKeting • + 31 media partnerships ... • Social-Media Campaigns on Twitter and Facebook ... - dmg media l imited

Final RepoRt 2017

- 34 Multimedia Magazine - adobe Systems - agderposten aS - agora S.a. - alayaM puBlSHINg - allgäuer Zeitungsverlag GmbH - alliance print ltd - alma Manu Oy - amazon web Services Germany GmbH

- amber Museum of kaliningrad - ambica Group - amedia Trykk Lillestrøm as - athesia Druck - auDIeNS - austrian Newspaper association / Verband Österreichischer Zeitungen

- avvenire Nuova editoriale Italiana Spa

- axel Springer Se - Badische Neueste Nachrichten Badendruck GmbH

- Badisches Druckhaus Baden-Baden GmbH

- Balticum Verlagsgesellschaft und werbeagentur GmbH

- Bauer Women Kg - Bayerischer Journalisten Verband e. V.

- Bennett, Coleman & Co Ltd (The Times of India Group)

- Berliner Morgenpost GmbH - Berliner Telegraph - Berliner wochenblatt Verlag GmbH - Bionika Media - bizz energy Mediengesellschaft mbH - Blu media network GmbH - Bold Printing Stockholm aB - BOllOre MeDIa - Bonnier Publications a/S - Botniaprint oy ab - Botschaft der russischen föderation - Boyens Medienholding GmbH & Co. Kg

- Bremer Tagezeitungen aG - Bundesverband Deutscher Zeitungs-verleger e. V.

- BVZ Berliner Zeitungsdruck GmbH - ChinaDaily - Compumedia gesellschaft für Informations-Gestaltungs MBH

- CoNPT-Japan - Contigo print group a/S - CZeCH NeWS CeNTer a. s. - Czech Print Center - Daily Lead Pakistan - Daily print - Dansk avistryk a/s - De persgroep Nederland - Deister- und weserzeitung Verlags-gesellschaft mbH & Co kG

- Deutsche Welle - Deutscher Ärzteverlag - Deutscher Drucker - Deutscher Fachverlag GmbH / Lebensmittel Zeitung / Tanja Fries / C. Doser

- Die rHeINpfalZ - Die Zeit - dmg media limited - DNP, Dai Nippon Printing - Dresdner Verlagshaus Druck GmbH - DrM Druckzentrum - Druck- und Pressehaus Naumann GmbH & Co. kG

- Druck- und Verlagsgesellschaft köhring GmbH und Co. kG

- Druckhaus Dessauerstraße GmbH - Druckhaus oberhavel - DruckHaus rIeCk Haldensleben GmbH

- Druckhaus Ulm-oberschwaben GmbH & Co.kG

- Druckhaus waiblingen - Druckhaus wITTICH kG - Druckzentrum Braunschweig GmbH - Druckzentrum erfurt GmbH - Druckzentrum Neckar-alb GmbH & Co. kG

- Druckzentrum osnabrück - DuMont Mediengruppe - DZB Druckzentrum Bern aG - eatandTheCity - editions de l‘avenir - eDITOrIal preNSa IBerICa S.a. - eDS-Group - ekG einkaufsgemeinschaft für Verlage GmbH

- erdee Media groep - euronews - evangelischer Presseverband - federal agency of print and mass communication (russian Federation)

- fraNCe TeleVISIONS - Frankenpost Verlag GmbH - Frankfurter Societäts-Druckerei - Funke Corporate IT GmbH - Funke Druck GmbH - Gazzetta di Parma Srl - GD Gothadruck - General-anzeiger Bonn

- georg Thieme Verlag - GeraNova Bruckmann Verlagshaus GmbH

- Go Verlag GmbH & Co. kG - google - groupe le Matin - grOupe MONDaDOrI fraNCe - Gründerszene - Gruner+Jahr GmbH &Co kG - grupa Sapere auDe - grupo américa - Guardian News & Media - guTeNBerg NeTWOrKS - Haas Media GmbH - Handelsblatt GmbH - Harmsworth printing - Hedrold Druck und Verlag aG - Heilbronner Stimme GmbH & Co. kG - Heinrich Bauer Produktions kG - Heinzelsales Turkey - Herold Druck und Verlag aG - Hochschule der Medien - HuBer fraNCe - Hvg - IBM Japan, ltd. - Independent News & Media - Industria Brasileira de filmes - Institute for future Studies and Technology assessment

- International Fibre resources pte ltd

- INTerNaTIONal NeW yOrK TIMeS - Interpaper limited - irish independent newspapers - Israel Hayom - ITar-TaSS News agency - IZT - Institut für Zukunftsstudien und Technologiebewertung

- J. D. küster-Pressedruck - Jewish chronicle - JP Politikens Hus - Jungfer Druckerei - Junior Medien GmbH & Co. kG - Jysk Fynske Medie - kaufland warenhandel GmbH & Co. Kg

- Kieler Nachrichten - kleine Zeitung GmbH & Co kG - Korea press foundation - Kress pro - kristeligt Dagblad - la presse - Landesarchiv Berlin - Landesverlag Druckservice Ges.m.b.H.

- Latvian Press Publishers association - le fIgarO - le Telegramme - Leipziger Verlags- und Druckerei- gesellschaft mbH & Co. kG – Zeitungsdruckerei

- Lensing Druck GmbH & Co. kG - Lidl Stiftung & Co kG - lSC Communications europe - lufthansa Industry Solutions aS GmbH

- Magdeburger Volksstimme - Mahendra paper Trading Company - Main-Post GmbH - Malar Publications Pvt Ltd - Marketing Service Magdeburg kG - Märkisches Medienhaus Druck GmbH

- Mather economics llC - Mathrubhumi Ptg & Plg Co Ltd - Mediabox oy - Mediaconnect aS - Mediahuis - Median research Centre - Mediaworks Hungary Zrt. - Mediengruppe Österreich - Medienhaus lensing - Meeus Paper & Board - Mengis Druck Und Verlag aG - middle east graphics - Mittelbayerische Zeitung - Mittelbayerisches Druckzentrum GmbH & Co. kG

- MVr Media Vermarktung rheinland GmbH

- MZ Servicegesellschaft ost GmbH - NDC Mediagroep - Neue osnabrücker Zeitung - News Hub Media Sp. z o.o. - News Media Canada - News uK - Newsprinters - Newsroom lTD - Newsroom, Palitra Media - NextradioTv - NOrDJySKe Medier a/S - Nordkurier Media GmbH & Co. kG - Nordsee-Druck GmbH & Co. kG - Nordsjø Media - Nordwest-Zeitung Verlags GmbH & Co. kG

- Novaya Gazeta - NrS International Pvt. Ltd. - NTM aB - Nürnberger Nachrichten - Oceanic Multitrading pty ltd

- ogranizzazione Calegari & G. Srl - online Verlag GmbH Freiburg - OOB Technologies - oÖN Druckzentum GmbH & Co. kG - organizzazione Calegari & G. Srl - Österreichischer Journalisten Club - ostsee-Zeitung GmbH & Co. kG - oTM avistryk - oTM avistryk Herning-Ikast a/S - OueST fraNCe - oy Communication Pro ab - ozkan Media Group - paper2Day B.V. - Papresa, S.a. - personal manager Magazin - Pohjois-karjalan Ilmoitusvalmis-tus Oy

- Pohjoisranta Burson-Marsteller - Polaris Trykk aS - Politikens Lokalaviser a/S - Polska Press - Pospiech & Partner Marketing und kommunikation

- preNSa IBÉrICa MeDIa - press Corporation limited - Pressedruck Potsdam GmbH - Pressehaus Stuttgart Druck GmbH - Pressehaus Stuttgart Infotechnik GmbH

- Pressens Fällesindköp - Price&Pierce oy - Prinovis GmbH & Co. kG - Print & Produktion - Print Power, Belgium - prisa Tecnología - Production Journal, Cullum Publishing

- prudential financial - rajathan Patrika Pvt Ltd - rätsel agentur ag - reiff Zeitungsdruck GmbH - reutlinger General-anzeiger - reynhard. Communication Design - rHS europe - ringier axel Springer Slovakia a.s. - rINgIer fraNCe - robert Placzek - rodi Media BV - rosalyousef company - roSSeL L’UNIoN - roularta Media group - ruhr Nachrichten / Medienhaus lensing

- russian Mediagroup Western press ltd

- Saarbrücker Zeitung Verlag und Druckerei GmbH

- Saint-Paul Luxembourg s.a. - Salzburger Nachrichten Verlags-GmbH & Co. kG

- Saudi research and Publishing Company

- Schibsted Trykk Bergen aS - Schleswig-Holsteinischer Zeitungs-verlag GmbH & Co. kG

- Scholpp GmbH - Segodnya Multimedia prJSC - Senner Medien GmbH - shortways communications - SISCOM MeDIa SerVICeS Srl - Sjællandske Medier a/S - SkN Druck und Verlag GmbH & Co. Kg

- Slots- og kulturstyrelsen (Danish agency for Culture and Palaces)

- Smalltalked Visuals GmbH - Smart film School - Società editrice arena S.p.a. - SoCIeTa’ TIPoGraFICa SICILIaNa S.p.a.

- Soika kommunikation - SOuNDDeSIgN BerlIN - South China Morning post - Special Media SDL GmbH / SIegeSSÄule

- SPIeGeL-Verlag - Springfeldt Media - Staatsbibliothek zu Berlin – Preußischer kulturbesitz, Zeitungs-abteilung

- STaNDarD Verlagsgesellschaft m.b.H.

- Star Media group Berhad - Stockholm Unversity - Stroh . Druck und Medien GmbH Backnang

- Stüben Verlag & werbung Margareta Stüben GmbH

- Styria Media Design GmbH & Co kG - Süddeutsche Zeitung - Suomalainen lehtipaino Oy - Sutter Telefonbuchverlag GmbH - SV Zeitungsdruck GmbH - Swedish agency for accessible Media, MTM

- Swiss aG & Co Ltd - TaB Beteiligungsgesellschaft mbH - Tadej rovtar s.p. - Talal abu-Ghazaleh & Co. International

- TaMeDIa - TaSS News agency - TBV Hans Müller GmbH & Co. kG - Techmens - TechNova Imaging Systems Pvt. Ltd. - Telegraph Media group - Tewlip ltd - TeXTBIlD - The asahi Shimbun - The Daily Thanthi - The Danish egyptian Dialogue Institute

- The Media industry research foundation of finland

- The Printers (Mysore) Pvt Ltd - THe STaNDarD grOup lTD - thyssenkrupp aufzüge GmbH - Tieto Media - TIf Consulting - Tiger Media International GmbH - Time express International Pvt. Ltd. - Timmer Media Strategy - Tips Zeitungs GsmbH & Co kG - Tisakara Zagreb d.o.o. - Tokyo kikai Seisakusho, Ltd. - torgau druck online GmbH - Torgauer Verlagsgesellschaft mbH - Touche Trading a/S - Toutabo / ePresse - Trafficpartner B.V. - Trans Media lTD - Tridea Oy - Trinity Mirror

VisitoRs’ Decision MaKing authoRity

extRact FRoM the list oF top VisitoRs

79 %of the attendees would definitely recommend the event.

More than 85 %of the visitors found the programme at the conferences useful or very useful.

80 %of the visitors are planning to stay in touch with one or more exhibitors of this event.

More than 83 %of the attendees plan to visit theDCX / Ifra expo again in 2018 in Berlin.

58 %plan to use the advertising by the expo and exhibitors (for example, the expo catalog, expo journal, website, exhibitor documents) during their working day after the expo.

5 %

89 %

6 %

89 % make the final decision or influence it

5 % act in advisory

6 % are not involved

- TurKuVaZ HaBerleSMe Ve yayINCIlIK a.S.

- Turun Sanomat Oy - txtaware - UaB Lietuvos rytas - uaB lrytas - uaB pelKON - uBp printing Sdn Bhd - Union Druckerei Berlin Verwaltung GmbH

- united Nations - University of Central Lancashire - University of oslo - unternehmensgruppe aschendorff GmbH & Co. kG

- upday GmbH & Co. kG - upstream - v. Stern’sche Druckerei GmbH & Co kG

- Veritiv europe GmbH - Verlag Der Tagesspiegel GmbH / Silke Thiede

- Verlag J. Hoffmann GmbH & Co. kG - Verlag Nürnberger Presse - Verslo žinios uaB - Verta Media - Vertical Media G,bH - viscom swiss print&communication assocation

- VlTaVa laBe Media - VMS BV - Vocento - Volksstimme Multimedia GmbH

- VrM GmbH & Co. kG - VrM-Druck - VSM Tradeconsulting GmbH - V-TaB aB - web offset Service - we-Druck GmbH & Co. kG - weisgerber Consulting - weltN24 GmbH - WeMedia01 - weser-kurier - westdeutsche Verlags- und werbe-gesellschaft mbH

- westdeutscher rundfunk - westfalen Druck GmbH - White Birch paper - Whiteport Capital Sa - wiener Zeitung Digitale Publika- tionen GmbH

- wimmer Medien GmbH - wmD Druckfabrik Berlin - wochenanzeiger GmbH - wort & Bild Verlag konradashöhe GmbH & Co. kG

- wS print GmbH & Co. kG - XING News GmbH - Zalando Se - Z + S Zustell- und Service GmbH - Zeitungsdruck Dierichs GmbH & Co. Kg

- Zeitungsverlag GmbH & Co. waiblingen kG

24%

position oF the VisitoRsManaging Directors, Ceos, presidents

Head of Department

Sales and Marketing Managers

Technical and production Directors

editors in Chief, Managing editors and editors

purchasing agents

Business Development Managers

36%

12%

12%

8%

3%

3%

Page 3: Messe Berlin, Germany 5,000 181 9 eXHIBITOrS · PDF fileVisitoR MaRKeting • + 31 media partnerships ... • Social-Media Campaigns on Twitter and Facebook ... - dmg media l imited

aSSoCIaTIoNS & MeDIa ParTNerS

Final RepoRt 2017

“It was our fi rst expo, where we could test our so-lution out on a bigger market. Overall it has been a good experience for us and we had some really good leads. There were the right people. It is more about quality than quantity.”

Christo� er Birch-Jensen, Business Development Director,Norkon Computing System

“Our expectations were slightly exceeded. We ob-serve that our solutions trigger thought processes within news publishing houses and that they open-ly consider where transformation can lead them to. The expo is increasingly becoming a platform for learning processes and individual customisation of solutions.”

Annika Schulz, Manager Marketing & Communications, ppi Media GmbH

“I am very happy with the discussions at WPE in Berlin. And, this is not only my personal opinion. According to our internal poll as many as 95% of UPMers were satisfi ed or very satisfi ed with WPE this year. That’s quite an achievement! “

Anu Ahola, SVP News & retail, UPM PaPer eNa (europe & North america)

“The Exhibition IFRA & DCX 2017 in Berlin has shown the importance of knowledge and informa-tion exchange. We as textOmatic AG enjoyed to deliver insights into the top subject of „Artifi cial Intelligence“ in the context of our technology for automated text generation and gave future pros-pects to the many visitors at the IFRA & DCX fair.”

Lena Pejic, Strategic Business Development,textomatic ag

exhibitoRs’ FeeDbacK

9-11 october 2018Messe Berlin

48th meeting of the global publishing community

CONTACT

Alena Klugeproject Manager

[email protected]+49 621 40 166-121

Katarzyna Wróbelproject assistant

[email protected]+49 621 40 166-155

Kyriaki StringariSales Manager

[email protected]+49 621 40 166-202

Stefanie HornungHead of Communications & Media [email protected]+49 621 40 166-331

saVe the Date

MAKE PUBLISHINGSUCCESSFUL