messaging in an nfv environment: service success strategies

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Messaging in an NFV Environment: Service Success Strategies

Sponsored by:

May 19, 2016

Today’s Speakers

Jim HodgesSenior Analyst

David Spann, VP Technology & Architecture, Xura

Agenda

• Xura’s Virtualized Messaging Strategy and Product Portfolio Overview

• Messaging in an NFV Environment: Survey Results

• Questions and Answers

3

|4 |

Market Leader in Voicemail, Messaging, Monetization, Enterprise

Top Tier Customer BaseExpansive Presence in over 350 Service Providers

Worldwide

Headquartered in Wakefield, MA,

USA

Ticker (NASDAQ): MESG

Who is Xura ?MESSAGING IN AN NFV ENVIRONMENT: SERVICE SUCCESS STRATEGIES

| MESSAGING IN AN NFV ENVIRONMENT: SERVICE SUCCESS STRATEGIES|

350 Operators140 Countries6 Continents

Global Market Leader5

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|

Xura’s Product StrategyOSS / BSS

Operator Core Network (SS7 / IP)

ValueAdded Services

Access

Messaging Solutions

IMS Core

6

Xura provides solutions across all the layers of an operator network

MESSAGING IN AN NFV ENVIRONMENT: SERVICE SUCCESS STRATEGIES

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Digital Communications Portfolio in the Operator Network

Communication Solutions

Network Modernization

Network Security & Mgt

OSS / BSS

Operator Core Network (SS7 / IP)

ValueAdded Services

Access

Messaging Solutions

IMS Core

Access GN (SMS/MMS)

VVM

Web RTC / RCS API

IMS Enabler

Analytics

SpamShield

DiSC

XMS

Signalling Fraud Mgmt

SMS MMS VM RCS/IP

MESSAGING IN AN NFV ENVIRONMENT: SERVICE SUCCESS STRATEGIES

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XCS Platform OverviewMESSAGING IN AN NFV ENVIRONMENT: SERVICE SUCCESS STRATEGIES

Xura

Com

mun

icati

ons S

uite

SMSC MMSC

Anti Spam & Fraud

Charging GW

Management

Analytics

OA&M

Provisioning

RCS API SMS/MMS API

IP Messaging

IP-SM GW

RCS Messaging

Presence

CAB

Common Message Store

Service Logic Bus

WebRTC GW Features• Flexible Messaging Layer• Layered Architecture• Multi-VAS applications• Enhanced Service Layer• Common OAM&P• Virtualized /Cloud Ready• Converged Address book• Common Message Store• Common Profile

Voicemail

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Trend- Evolution of Network InfrastructureMESSAGING IN AN NFV ENVIRONMENT: SERVICE SUCCESS STRATEGIES9

There have never been so many options to support network operator growth and evolution

Vision

Software only Private Cloud Cloud Service NFV

|

Orc

hest

ratio

n &

Man

agem

ent (

MAN

O)

NFV Infrastructure

SpamShield

VNFRCSVNF SMS

VNF MMSVNF VM

VNF

MESSAGING IN AN NFV ENVIRONMENT: SERVICE SUCCESS STRATEGIES10

| MESSAGING IN AN NFV ENVIRONMENT: SERVICE SUCCESS STRATEGIES11 |

Bare Metal Operator Services

NFV Environment

Steps to NFV Using VAS ServicesNFV

Management&

Orchestration

VNF Environment

RCS

Voicemail

WebRTC GW

IP-SM GW

MMS

SMS

Voice TAS

Anti-SPAM

PCRF

HLR

HSS

PCEF


Where Should You Start? How Do You Move Them All?

12

NFV Management

&Orchestration

VNF Environment

NFV Environment


RCS

Voicemail

WebRTC GWIP-SM GW

MMSSMS

Voice TAS

Anti-SPAM

RCS

Voicemail

WebRTC GW

IP-SM GW

MMS

SMS

Voice TAS

Anti-SPAM

PCRF

HLR

HSS

PCEF

HLR/HSS

PCRF

PCEF


Option - Staged Approach Starting with IP-SM Gateway

13

NFV Management

&Orchestration

VNF Environment

NFV Environment


IP-SM GW RCS

Voicemail

WebRTC GW

IP-SM GW

MMS

SMS

Voice TAS

Anti-SPAM

PCRF

HLR

HSS

PCEF


Option - Augment with SMS/MMS14

NFV Management

&Orchestration

VNF Environment

NFV Environment


MMS

SMS

IP-SM GW RCS

Voicemail

WebRTC GW

IP-SM GW

MMS

SMS

Voice TAS

Anti-SPAM

PCRF

HLR

HSS

PCEF


Option - Augment with IP Services15

NFV Management

&Orchestration

VNF Environment

NFV Environment


IP-SM GW

RCS

WebRTC GW

RCS

Voicemail

WebRTC GW

IP-SM GW

MMS

SMS

Voice TAS

Anti-SPAM

PCRF

HLR

HSS

PCEF



Option - Start with Legacy Voicemail16

NFV Management

&Orchestration

VNF Environment

NFV Environment

Voicemail

Migration of Subscribers

RCS

Voicemail

WebRTC GW

IP-SM GW

MMS

SMS

Voice TAS

Anti-SPAM

PCRF

HLR

HSS

PCEF


Logical Staged Results17

NFV Management

&Orchestration

VNF Environment

NFV Environment


RCS

WebRTC GW

IP-SM GW

Voicemail

Voice TAS

MMS

SMS

Anti-SPAM

RCS

Voicemail

WebRTC GW

IP-SM GW

MMS

SMS

Voice TAS

Anti-SPAM

PCRF

HLR

HSS

PCEF

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We Wanted Answers to Your QuestionsMESSAGING IN AN NFV ENVIRONMENT: SERVICE SUCCESS STRATEGIES18

Openstack, Vmware or …. ?

Generic MANO provider or not?

Deploy onmy own?

Use a managed service provider?

Who’s committed

to NFV?

Who leads NFV- CIO, CTO?

Poll Question

Which of the following messaging services are you most likely to virtualize first?

• SMS

• MMS

• IP Messaging

• WebRTC

• RCS

• Voice Mail

• Spam/Fraud Messaging Control

• Control Plane Security

Virtualizing Messaging Services: A Heavy Reading Custom Survey

Virtualizing Messaging Solutions

21

Question: When does your company plan to migrate the following messaging services to an NFV-based virtualized platform and/or launch new virtualized services? (N=69-70).

Key Findings: • CSPs are very committed to virtualizing their messaging platforms. • Approximately 70% of respondents plan to virtualize some or all of their platforms within the next four years• Virtualization platform priorities in the 2016 timeframe are SMS (27%), followed by Spam/Fraud messaging

control (22%), then IP Messaging (Unified Communication) 21%. .

SMSMMS

IP messagingRCS

WebRTCVoicemail systems

Spam/fraud messaging controlControl plane security

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

27%

14%

21%

17%

16%

20%

22%

17%

20%

34%

39%

29%

30%

33%

26%

36%

33%

20%

26%

29%

28%

30%

28%

27%

20%

31%

14%

26%

26%

17%

25%

20%

In 2016 In 2017-2018 In 2019-2020 No plans to do this

Virtualizing Messaging Services: Technical Drivers

22

Question: What is the most important technical reason for using NFV to virtualize these services? (N=68-69)

Key Findings: • The most important technical drivers are Operational Efficiency Network Scale and Elasticity, Application

Consolidation and Enhanced Security.

SMS

MMS

IP messaging

RCS

WebRTC

Voicemail systems

Spam/fraud messaging control

Control plane security0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

34%

28%

30%

25%

28%

20%

17%

28%

46%

46%

40%

48%

43%

55%

32%

44%

3%

6%

13%

12%

12%

7%

38%

12%

18%

19%

16%

15%

16%

17%

13%

16%

Network scalability/elasticity Operational efficiency Security Application consolidation

Virtualizing Messaging Services: Business Drivers

23

What is the most important business reason for using NFV to virtualize these services? (N=66-69)

Key Findings:• The lead driver remains Service Agility and Flexibility• Other business drivers such as Hardware Related Opex Reduction and Capex Reduction also scored highly.

SMSMMS

IP messagingRCS



0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

18%

6%

10%

11%

6%

12%

16%

18%

19%

27%

28%

24%

22%

21%

27%

29%

24%

30%

22%

20%

23%

21%

16%

21%

25%

22%

28%

35%

35%

32%

28%

24%

9%

10%

10%

8%

10%

12%

13%

7%

5%

5%

2%

3%

4%

3%

0%

2%

Opex reduction (software) Opex reduction (hardware) Capex reduction Service agility & flexibility Enhanced CEMCompetitive pressure

Technical Implementation Challenges

24

What is the biggest technical challenge in migrating the following messaging services to NFV? (N=65-68).

Key Findings: • Product Interworking, Orchestration and Migration Complexity are the most formidable technical virtualization implementation

challenges

SMSMMS

IP messagingRCS



0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

36%24%24%24%24%22%

18%17%

14%23%

21%16%16%

27%22%

20%

9%15%

12%13%16%

12%6%

8%

12%11%

10%10%

12%7%

6%9%

2%2%

6%6%2%4%

21%17%

11%11%13%

16%18%

16%12%

12%

17%15%13%13%13%12%

16%17%

Product interworking/maturity Orchestration Survivability & failover Scale Security OSS/BSS integration Migration complexity

Orchestration Framework Support

25

Which cloud orchestration frameworks does your company want NFV virtualized messaging applications to support? (choose all that apply) (N=65-68)

Key Findings:There are a number of views on how to best implement an orchestration framework.

OpenStack – integrated in-housewith contractors (e.g., RedHat)OpenStack – from an integrator

(e.g., IBM, HPE, Oracle)OpenStack – from a vendor(e.g., Nokia, Cisco, Ericsson)

VMware

Microsoft Azure

Not sure / Undecided

0% 10% 20% 30% 40% 50% 60%

44%

41%

49%

42%

10%

4%

MANO Strategies

26

Which of the following best matches your company's MANO (management & orchestration) strategy for virtualized messaging solutions? (N=65-68)

Key Findings:Even though there is considerable support for leveraging a generic MANO orchestrator for virtualized messaging VNF, the predominant view of the respondents (55%) is that it likely be difficult to implement this approach.

Will use a single generic MANO orchestrator

Ideally would use one MANO orchestrator, but in practice that will be difficult

Will use multiple MANO orchestrators, as supplied by VNF vendors

We do not yet have a MANO strategy

0% 10% 20% 30% 40% 50% 60%

7%

55%

24%

14%

Support and Deployment Model

27

Which of the following best matches your company's preferred NFV messaging support and deployment model? (N=68)

Key Findings:Half of the respondents (50%) are willing to rely on a third party to manage data center resources while 47% prefer to keep these functions in house.

Will use in-house resources for managing the NFV environment and refer support issues to individual VNF vendors

Will use a third-party supplier to manage the NFV environment within our data centers (managed hosted) and refer support issues to individual VNF vendors

Will use a third-party supplier to manage the NFV environment outside of our data centers (cloud or hosted) and support the full solution as a managed service

0% 10% 20% 30% 40% 50% 60%

47%

50%

3%

Business Challenges

28

What is the biggest business challenge in migrating the following messaging services to NFV? (N=67-69)

Key Findings:• Cultural Challenges and Business Case definition are the top two business implementation challenges. We view

business case definition challenges as directly related to the opex and capex reduction business drivers.

SMSMMS

IP messaging

RCSWebRTC

Voicemail systemsSpam/fraud messaging control

Control plane security0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

46%

33%

31%

39%

34%

38%

39%

27%

37%

49%

51%

39%

45%

36%

35%

54%

12%

13%

15%

19%

15%

20%

19%

12%

5%

5%

3%

3%

6%

6%

7%

7%

Defining the business case Cultural challenge General company managementRegulatory compliance

Conclusion

• Virtualizing messaging solutions is a clear priority and already moving ahead.

• CSP top immediate virtualization platform priorities are SMS, Spam/Fraud messaging control, IP Messaging (Unified Communication).

• The lead technical drivers are Operational Efficiency, Network Scale and Elasticity. Application Consolidation and Enhanced Security.

• On the business side the lead driver remains Service Agility, but Capex and Opex reduction are now also important considerations.

Poll Question

Which challenge do you feel is the most difficult to move to an NFV environment for your organization?

• Technical issues (Migration, implementation of new platform),

• Cultural issues (which team runs the project? How to keep staff on existing platform motivated),

• Commercial issues (i.e. business case, financial costs of new platform)

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Our Commitment to Network Function Virtualization (NFV)

31

We are …• Committed to NFV solution development in

portfolio• Actively engaged in designing products to

comply with NFV concepts and specifications

• Committed to integration with NFV relevant products (e.g. KVM, OpenStack, VNF Manager partners)

• Actively engaged to ensure that our solutions support proper cloud virtualization, management and elasticity

• Committed to integrating products with customer’s chosen MANO solution and reference architectures

CUSTOMER FORUM – DAY ONE

Thank-you

www.heavyreading.com

[email protected]

http://www.heavyreading.com/

mailto:[email protected]

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