2 Message from the Chairman and President

4 Distinctive Achievements

6 Aquatic Forum and Aquatic Academy

7 Sustainability and Educational Programming

8 Exhibit Updates

9 Volunteers

10 Fundraising

13 Major Donors

15 Financial Overview

In my last year as chairman of the Board at the Aquarium of the Pacific, I want to communicate what a plea-

sure it has been to serve in this role. In particular, I would like to say on behalf of my family and Molina Healthcare how honored we are to have helped es-tablish the Molina Animal Care Center during my tenure. The facility opened to the public in May 2010.

The Molina Animal Care Center provides enhanced healthcare to our animals and is a place for visitors to learn more about the health and biology of our collection. I am also very pleased with the effort made to minimize the impact of the building on the environment and the energy-saving features that have been incorporated into its design. The Aquarium joins a small handful of aquariums worldwide lucky enough to have such state-of-the-art facilities.

With the center, we also hope to inspire students to pursue careers in science and marine biology. Above all, we hope our members and guests leave with the desire to help protect the natural environments that marine animals live in and maybe even apply to volunteer at the Aquarium.

I want to thank all of the donors and supporters who help to fund innovative new projects and programs at the Aquarium of the Pacific. It would not be possible without you.

J. Mario Molina, M.D.CHAIrMAn of THe BoArD

Message from the Chairman

Above all, we hope our members and guests leave with the desire to help protect the natural environments that marine animals live in and maybe even apply to volunteer at the Aquarium.

Annual Report StaffClaire Atkinson

editor and writer

Andrew Reitsma graphic designer

Cecile Fisher editorial adviser and copy editor

David Bader writer

Holly Piper writer

T he Aquarium ended 2010 in a strong position financially and programmatically and is poised to make 2011 a defining year. While attendance fell slightly—5.5 percent

—we ended the year in a solid financial position because of the generosity of our donors and the effective management of expenses by the entire staff.

The Aquarium responded to the economic downturn by increas-ing efforts to make its mission-driven activities available to the community. We increased our special promotion programs, such as discounted Late nights, to ensure equal access. We enlisted the help of our generous corporate and foundation sponsors to raise scholarship money, offering classes and field trips free of charge to every Title I school that wanted to attend in 2010. We were even able to cover transportation costs.

Community members continued to show their support of the Aquarium and its mission through volunteer service. In 2010 both the number of volunteers and the hours served were up across the board.

Sustainability remained a focus for the Aquarium. While attendance has risen by more than 26 percent since 2002, we’ve decreased our carbon footprint, using less water and energy and emitting less carbon than ever before. We continue to bring experts to the Aquarium to educate the community about issues of environmental concern through our lecture series, the Aquatic Academy, and Aquatic forums focused on issues of regional and national importance. The Aquarium of the Pacific plays an important role as a destination and as a meeting place, drawing all segments of the community together to learn more about our relationship with the Pacific ocean and its inhabitants and to build natural capital—nature, by building social capital—the relationships between and among people.

on behalf of everyone at the Aquarium, thank you for your support.

Jerry r. Schubel, Ph.D.PreSIDenT AnD Ceo

Very special thanks to J. Mario Molina, M.D., chairman of the Board of Directors of the Aquarium of the Pacific.

While attendance has risen by more than 35 percent since 2002, we’ve decreased our carbon footprint, using less water and energy and emitting less carbon than ever before.

Message from the President

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T he Aquarium of the Pacific is the fourth largest and one of the most diverse aquari-ums in the nation. It displays over 11,000

animals that represent the diversity of the Pacific ocean. Beyond its world-class animal exhibits, the Aquarium offers educational programs for people of all ages, from hands-on activities to lectures by leading scientists and short courses on important ocean issues. Through these programs and a variety of multimedia experiences, the Aquarium provides opportunities to delve deeper into the ocean and learn more about our planet.

The Aquarium of the Pacific is a community gath-ering place where diverse cultures and the arts are celebrated and a place where important topics facing our planet and our ocean are explored by scientists, policymakers, and stakeholders in the search for sustainable solutions. It is an award-winning leader in green practices and offers a new and innovative sustainable seafood initiative.

The Aquarium of the Pacific tackles complex and timely topics, including the Gulf oil spill, ocean de-salinization, offshore aquaculture, sea level rise and coastal inundation, and coastal and marine spatial planning, by gathering together experts and leaders from diverse backgrounds and different perspectives, such as recreational and commercial fishermen, environmentalists, industry executives, conservation biologists, artists, designers, and storytellers. By serving as neutral ground, the Aquarium is able to bring people to the table, sometimes for the first time, to explore alternative solutions to difficult environmental and societal issues.

As a free-choice learning institution with close to 1.5 million visitors annually, the Aquarium of the Pacific offers the public unique opportunities to en-gage in learning about the ocean. By creating a more scientifically literate public, the Aquarium is provid-ing citizens with the knowledge to make thoughtful, informed decisions to solve the complex challenges facing humanity.

Distinctive Achievements in 2010

“We in this country are awakening to the deterioration that is occurring in

what previously seemed to be a wilderness area—the World Ocean. This

country is in need of better science and technology education for all citizens

in every economic level. Put these elements together—a city with access to

the sea, citizens of diverse ethnicities and economic backgrounds, and a place

for all to learn—and what we have is the world-class Aquarium of the Pa-

cific. This aquarium plays a very important role and can continue to play an

important role in conserving our world’s biodiversity through education.”

Professor edward o. Wilson HArvArD UnIverSITy

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Hosted � Ensuring the Future of Humans on Earth is a Design Problem. This panel discussion looked at possible futures of our planet and what changes might ensure conditions to support human life on a sustained basis. The panel of experts included designer and climate change com-municator Tom Bowman, writer and envi-ronmentalist Stewart Brand, ocean explorer and scientist Sylvia Earle, and Hollywood producer and director Jerry Zucker.

Conducted a forum called � After the Gulf: What Did We Learn?The forum brought together industry ex-perts, policymakers, members of the United States Coast Guard, and a representative of the State Lands Commission. On the first day the forum focused on preventing another such event from occurring, and if and when it does, responding more efficiently and ef-fectively. The second day focused on what our world might look like if we continue to rely so heavily on fossil fuels, and if we do, what role the ocean will play in production. This was followed by an exploration of strat-egies to accelerate the movement toward renewable forms of energy. In addition, the Aquarium presented a $5,000 donation to the International Bird Rescue Research Center (IBRRC) for its work in the Gulf. The IBRRC was the lead organization tasked by U.S. Fish and Wildlife to conduct the wildlife clean-up operations.

Hosted a workshop that focused on �the role of public support in protecting special places in the Gulf of California and the Southern California Bight. It brought together scientists, environmen-tal managers, policymakers, informal educa-tors, and stakeholders from both the United States and Mexico. The workshop focused on the value and importance of public involve-ment and building support when designat-ing and maintaining marine protected areas (MPAs).

Expanded our Seafood for the Future �program to seventy restaurants, retailers, and wholesalers Now Serving Sustainable Seafood throughout California.

Launched a program exploring our urban �ocean, including a festival that brought together artists, musicians, and more.In May we also launched our new Urban Ocean: World Port and Sealife Cruise. This cruise explores one of the most distinctive sections of our coastline, as it travels through the Long Beach and Los Angeles Harbors. The Southern California urban ocean is a focal point of intense interaction between humans and the sea that can be experienced nowhere else.

Opened the new BP Sea Otter Habitat. �

Opened the Molina Animal Care Center. �

Opened an Earth-friendly garden �bordering the Aquarium’s front lawn.The native and drought-resistant plants used in the garden provide guests a model for water-efficient landscaping and puts our sustainability objectives front-and-center.

Became the first aquarium in the �nation to poll guests using the Six Americas survey from the Yale Project on Climate Change Communication.

Initiated the VolunTEENS program. �This provides a highly structured eighty-hour volunteer program for students ages fourteen to sixteen.

The Aquarium's First iPhone application was �chosen by Apple as New and Noteworthy.

Added the vaquita whale to the � Whales: Voices in the Sea exhibit.This was a result of an on-going collabo-ration among the National Oceanic and Atmospheric Administration, the Pacific Life Foundation, the Scripps Institution of Oceanography, and the Aquarium.

T he Aquarium of the Pacific fosters dialogue on complex and pressing issues related to the ocean and environment through its

Aquatic Academy and Aquatic forums. forum topics in 2010 included how designers can work with scien-tists to help shift earth’s climate trajectory through storytelling and immersive experiences. Sessions also explored the role of public support in protecting marine habitats along the California coast.

Two four-week Aquatic Academy evening courses were held in 2010, one focusing on the oil spill in the Gulf of Mexico and another, titled Stumbling Toward Sustainability, investigated several sustainable strategies for supporting human life on our planet with experts from many fields.

Stumbling Toward Sustainability discussed the potential advantages and challenges of nuclear power as an energy source, as well as other energy diversity and security topics. Speakers also ad-dressed sustainability as it relates to food, with aquaculture and genetically engineered crops as subjects of interest. Lastly, the course examined the environmental impact of cities. The course brought together energy consultants, climate change and food systems experts, reporters, and academics to share their knowledge and experiences with attendees.

Aquarium Programs Take on Big Issues

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The Aquarium continued to strengthen its partnerships with scientists, educa-tion researchers, and other educators in 2010 with the goal of connecting the latest advancements in science with the most recent progress in understanding how people learn. In the first half of the year thirteen full-time members of the education and volunteer services depart-ments participated in a six-month pro-fessional development course on learning theory, which was developed by the Law-rence Hall of Science at the University of California, Berkeley.

The education department also hosted several workshops and courses for educators in the community. Its annual

Boeing Teacher Institute served thirty-four K-12 teachers during a five-day immersive program in August and par-ticipants and program alumnae can now share their experiences and lesson plans in an online teachers’ forum. Another twenty teachers attended a new ocean literacy workshop in november. Addi-tional workshops held in 2010 focused on ocean science and exploration, “going green,” and communicating controversial subjects. The Aquarium’s educators also hosted special programs for teachers-in-training from California State University, Long Beach; University of California, Irvine pre-service teacher interns; and scientists.

The Aquarium of the Pacific has put environmental awareness and resource conservation at the forefront. In 2002 the Board of Directors adopted a mas-ter plan committing the institution to growth without increasing energy and potable water consumption. Since then annual attendance has increased by nearly 26 percent with no increase in its carbon footprint. While the Aquarium’s grid energy use has remained steady, CO

2 emissions

and water use have been significantly reduced—both by about 30 percent.

Aquarium Fosters Professional Development for Educators

Sustainability a Top Priority

Green Achievements The Aquarium has implemented �a state-of-the-art building and life support management system. The Aquarium registered its greenhouse gas emissions with the California Climate Action Registry for the fourth year.

Energy systems were supplemented �by photovoltaic solar panels on the Molina Animal Care Center.

Sustainable seafood is served at �Café Scuba and Aquarium events, and more than 350 pounds of food waste was composted in 2010.

Drought-resistant landscaping �installed in a new low-water-use garden in the Aquarium’s front plaza saved 550,000 gallons of water in 2010. The biggest water savings in this project came from removal of grass.

By initiating electronic renewals in �2010, the Aquarium cut paper usage for membership renewals in half.

The Aquarium raised over �$460,000 in membership sales and donations online in 2010 without the use of paper.

219,000 students, teachers, and commu-nity members served through a variety of educational programs

35 educational partners, including universities, school districts, government offices, aquariums, zoos, and conservation groups

44 adult education programs, including guest lectures, special presentations, and the Aquatic Academy, serving more than 45,000 adults

100 pediatric patients taught by Aquarium volunteers at Miller Children’s Hospital

1,531 students participated in RISEabove partnerships with Chavez Elementary School and Washington Middle School that provide 70 hours of science in-struction during the school year

2,414 homeschool family members visited

17,200 children and 150 schools provided with free admission and educational programming through our scholarship program

2,100 teachers received on-site professional development

100 education programs offered, such as Aquarium on Wheels, K-12 standards-based classes, and Junior Biologist Day Camp

58,000 hours of service donated by 700 education volunteers

11,000 miles traveled and more than 30,000 students and adults served through our mobile classroom, Aquarium on Wheels

1,900 school groups hosted onsite, 67 percent of which were Title I schools

Education Accomplishments

1.52 m 1.51 m

1.45 m 1.44 m

1.35 m

1.28 m

1.24 m

1.16 m 1.14 m

Attendance Energy Use Water UseCO2 Emissions

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40%

30%

20%

10%

0%

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-30%

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2002 2003 2004 2005 2006 2007 2008 2009 2010

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Molina Animal Care CenterThe Aquarium opened its state-of-the-art Molina Animal Care Center in May 2010. Accommodating mammals, birds, and fishes, the center provides en-hanced facilities for treating the Aquarium’s animals and allows visitors to get a behind-the-scenes look at veterinary medicine in action.

With the addition of the high-tech equipment on site, veterinarian Dr. Lance Adams and his staff are able to provide enhanced care for our animals, and guests are able to interact with veterinary staff while viewing medical procedures.

Aquarium guests have many opportunities to learn at the Molina Animal Care Center. volunteers host daily educational shows, and windows and overhead computer monitors make it possible for everyone to see the hospital’s procedures. In addition, two inter-active kiosks offer a chance to see stories of medical successes or learn about the duties of various team members.

BP Sea Otter HabitatIn the summer of 2010 the Aquarium opened its new BP Sea otter Habitat, featuring an immersive environment to transport visitors to California’s central coast. Additions also included new seating, graphics, and an interactive game. Inside the habitat, the interior was redesigned for greater realism and more room was created to allow increased interac-tion between otters and husbandry staff. It is the first exhibit to receive 100-percent excellent ratings in visitor surveys.

ollie, our newest sea otter, is the fifth otter to call the Aquarium home. found beached in Santa Cruz in September 2010, she came to the Aquarium at the end of the year and will go on public exhibit in fall 2011. Maggie came to the Aquarium from another institution in 2010 at nine years old.

Before ollie, Maggie was the Aquarium’s youngest sea otter and was the first to be introduced to the otter exhibit in about a decade. Aquarium fans have followed Maggie’s journey throughout 2010 by reading Aquarium volunteer Hugh ryono’s blog posts and viewing his otter videos. Aquarium staff members also know Maggie by the name Gidget.

2010 Exhibit Updates

In recognition of the $2 million gift from Molina Healthcare and the Molina family, the center was named in honor of the Molinas.

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Helping Hands and Fins

The Aquarium’s volunteers play a crucial role, whether they are caring for animals, helping out behind the scenes, or connecting with visitors.

Charlotte GinsburgAt any Aquarium event that involves danc-ing, you are likely to find Charlotte Gins-burg out on the dance floor with her hus-band, Dr. Allen Ginsburg. The couple has supported the Aquarium of the Pacific since 2002, became Pacific Circle members in 2003, and named the Members entrance in 2006. In addition to dancing, the Ginsburgs enjoy hiking, particularly in Palos verdes, where they have helped the Palos verdes Land Conservancy to set aside close to 800 acres of open land and hiking trails.

But Charlotte Ginsburg has also given significantly of her time. She has served in a volunteer capacity as the co-chair of the Trustees of the Pacific for two years and served on committees for the annual Gala, Sea fare, and other special projects.

“It’s been wonderful,” Ginsburg says. “I think I got back a lot more than I gave. The people are so informative and open and helpful. The mission really motivates me to get more involved so it’s been a really good fit for me. I think cleaning up our ocean and our environment for future generations is probably the most important thing we can do. If there’s no life in the ocean, there’s probably no life for us.”

Friday Dive Team 5BThe connection volunteer divers have made with a young girl and her family high-lights the important role volunteers play as Aquarium ambassadors. eight-year-old Lauren began visiting the Aquarium with her grandfather when she was about eigh-teen months old. The two became regular fixtures at friday afternoon dive shows, where Lauren began communicating with the divers. She makes hand signals and dances, which encourages other children to interact with the divers during the show. Three years ago Lauren was hospitalized and the dive team noticed their enthusias-tic fan was missing. During her hospital stay she kept asking to go visit the divers, her mother Liz says. “That was when I real-ized that it was a second home for her. The Aquarium has provided her this safe haven to be who she is,” she says.

The feeling of appreciation is mutual ac-cording to Gary Sterling, dive team leader. “I know I wouldn’t have nearly the passion for what I do at the Aquarium if weren’t for her,” he says.

friday’s 5B dive team includes fritz Anker, Grace Chee, Terry Comiskey, Mark Davidson, Sasha Harvey, Michael Mirando, Debra Sam, Gary Sterling, Teresa Troutman, and Luke Williams.

1,365 volunteers

138,122 contributed hours (up by 9,756 over 2009)

718 education volunteers

58,267 contributed education hours

126 dive volunteers

17,061 dives logged

142 VolunTEENS (students age 14-16)

9,357 contributed VolunTEEN hours

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Fundraising

Pacific CircleThe Pacific Circle is a distinct donor group consist-ing of individuals and corporate sponsors. In 2010 this premier group boasted over 230 members and generated over $500,000 in revenue for the Aquar-ium’s educational and conservation programs. In appreciation, Pacific Circle contributors received special benefits, including invitations to exhibit previews and exclusive events, private and person-ally tailored behind-the-scenes tours, free parking, and more.

Education FundIn 2010 the Aquarium education fund supported crucial science and conservation education programs for more than 219,000 students, teachers, and com-munity members from Southern California. These activities included field trips, forty interactive state-standards based classroom and theater programs for K-12 students, professional development for teachers, Aquarium on Wheels visits, forums and lectures on critical conservation issues, and much more.

Scholarship FundThe Aquarium Scholarship fund addresses the needs of underserved K-12 schools and districts that lack access to cultural and scientific learning resources. In 2010 nearly $400,000 in corporate, foundation, and individual donations allowed more than 17,000 students from Title I schools and community organi-zations to participate in engaging hands-on science education and explore the Aquarium’s wide diversity of marine life. Due to the generosity of donors, the Aquarium was able to exhaust its scholarship wait-ing list for the first time in over three years.

Animal Husbandry FundWith more than 11,000 animals who call the Aquar-ium home, the cost of providing our animal am-bassadors with the best environment possible can escalate quickly. In response the Aquarium created the Animal Husbandry fund in 2010. This fund sup-ports all the necessities vital to the optimal health of our marine residents, such as clams, mussels, and shrimp to feed the sea otters; an interactive toy for the giant Pacific octopus to keep her mind stimulated and engaged; and medical supplies for the annual exams conducted on all the lorikeets.

Special Events The Aquarium held two main fundraising events last year that directly supported its environmental and conservation programs. The annual ocean Conserva-tion Awards Gala took place in June on the anni-versary of the Aquarium’s inception. Sea fare took place in october and featured a “Taste of Long Beach” theme along with both a silent and live auction.

MembershipIn 2010 Aquarium members continued their giv-ing legacy by generating over $3.2 million in vital operating support. With over 34,000 households holding memberships, the Aquarium depends on this core group of supporters to ensure the survival of its conservation and education programs. Members can take pride in knowing that their dollars go directly to the Aquarium’s many community driven initiatives.

“I care more about the ocean and the creatures that live there, I want to know more about how to take care of the earth and I want to know more about how to protect animals,” a student proclaimed after completing a school visit.

As someone who has experienced all of Long Beach’s offerings, I can confidently say none have been more enjoyable or more important to our community than the Aquarium of the Pacific.

— Ron Barnes, executive director of the Kenneth T. and Eileen L. Norris Foundation and a proud Long Beach local for the past 60 years.

Donations given by members who contribute to the Animal Husbandry Fund and the Adopt an Animal program make a significant impact on the Aquarium’s mission. Peg Urvek (right) is a champion of philanthropy and celebrates all the supporters who gave $10 and $25.

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Adopt an Animal ProgramThe Aquarium’s Adopt an Animal program continued to grow in 2010 with more than forty-five animals ‘adopted’ at the $25 level or higher. This program allows supporters to directly sponsor and receive information about an animal of their choice. Depend-ing on the level selected, animal ‘parents’ also are given exclusive benefits, including an Aquarium de-cal, plush toy, or an animal encounter.

Campus Master Plan ProjectsThe Aquarium completed another important piece of its Campus Master Plan in 2010. The state-of-the-art Molina Animal Care Center opened in May, expand-ing the Aquarium's innovative research, teaching, and partnership opportunities in the growing field of aquatic veterinary medicine. In november the Aquarium broke ground for its final Phase I master plan project, the new ocean Science Center, slated to open in May 2011. The focus of this gallery will be the national ocean and Atmospheric Adminis-tration’s Science on a Sphere®, a six-foot-diameter global display that will combine video projection and satellite images to explore ocean phenomena.

Planned GivingThe Aquarium recognizes and appreciates all of its supporters who made a lasting impression by par-ticipating in one of the Aquarium’s planned giving programs in 2010. All gifts, whether a tax-friendly remainder from a charitable trust or earnings from a 401(K), are distributed into the Aquarium’s endow-ment (unless otherwise specified). Interest from an ever-growing endowment ensures the longevity of the institution.

General and Annual SupportIn 2010 the Aquarium received an outpouring of unrestricted gifts from donors and partnering cor-porations and foundations. Unrestricted funds are essential to fulfill the Aquarium’s day-to-day operat-ing costs and come through direct mailings, honor and memory gifts, donor kiosks, and matching gifts from companies such as the Prudential foundation and the Union Bank foundation.

Funded by the Ahmanson Foundation, the Molina Animal Care Center features interactive kiosks outside the facility, enhancing the educational components of the new hospital.

The Wadsworth family stands near their new car. For the seventh year the Honda Raffle has generated thousands of dollars for the Aquarium.

Special thanks to American Honda Motor Co., Inc. for their continual support.

Bank of America Foundation representative and Aquarium trustee Travis Barr (middle) presents a check designated for the Education Fund to Aquarium CEO Dr. Jerry Schubel (right) and Grants Manager Lindsay Yates (left) in 2010.

Six hundred attendees experienced the Aquarium’s 2010 Sea Fare event where guests were invited to sample signature cuisine from over twenty restaurants and participate in games and the live auction.

Over 300 guests were in attendance for the 2010 Gala, in which film producer Janet Zucker (middle) and her husband, writer and director Jerry Zucker (right), were honored for their ocean conservation work by Aquarium CEO Jerry Schubel (left).

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Ralph M. Parsons FoundationIn 2010 the Aquarium was honored to welcome a new partner to the Scholarship fund, the ralph M. Parsons foundation. A foundation initially created as a part of the ralph M. Parsons Company in 1961, it became independent of the corporation in 1976 and began dispersing several multidisciplinary grants to various organizations in our community two years later.

Located in Los Angeles County, the ralph M. Parsons foundation understands the unlimited potential Southern California organizations possess and the drive required to advance the conditions of the poor and disadvantaged. By contributing to dynamic and hard-working non-profits located within their geographic scope, the ralph M. Parsons foundation encourages innovative ideas designed to improve the community.

focusing primarily on funding health, civic, and cultural programs, higher education, and social impact initiatives, the ralph M. Parsons foundation selected the Aquarium of the Pacific as a grant recipient with a $100,000 award. This gift provided the Aquarium with enough funds to provide field trips for more than 5,400 students from Southern California Title I schools. More impressively, this grant afforded the Aquarium the opportunity to completely exhaust its scholarship waiting list, which had been growing significantly over the past three years.

By contributing to the Aquarium Scholarship fund, the ralph M. Parsons foundation is helping to groom the next generation of ocean stewards and is working to bridge the gap between disadvantaged and advan-taged students. The Aquarium is looking forward to working with this highly regarded foundation in the future.

SAVOR…Long Beachfor over a decade the Aquarium of the Pacific has been able to count on SAvor…Long Beach for vital support in many ways. A part of the SMG venue management company, SAvor…Long Beach has a long tradition of providing the Long Beach Conven-tion Center and the Aquarium of the Pacific with both special event catering services and operation of retail food and beverage outlets.

SAvor…Long Beach is committed to environmental sustainability and was one of the first companies to join the Aquarium’s Seafood for the future program. It currently offers sustainable seafood options in Café Scuba as well as when seafood menus are requested at private events. In fact, the concept of sustainability as a whole is ingrained in the com-pany’s culture. SAvor…Long Beach boasts its own vegetable and herb garden and created a successful recycling and composting program. By working with neighborhood farmers markets and organizations like food finders, SAvor…Long Beach is also helping the local community.

In addition to fulfilling the Aquarium’s food and beverage needs, the company began contributing in a meaningful way to the Aquarium’s education pro-grams in 2003 and to date has given approximately $132,000 to connect K-12 students with the marine world. When campus master plan expansion projects were gearing up in 2007, SAvor…Long Beach was one of the first organizations to pledge a sizable gift in the amount $2 million. representing the largest gift the Aquarium had received to date, it helped to set the pace and gave the Aquarium’s campus master plan additional momentum. for over a decade SAvor…Long Beach has played a crucial role in the develop-ment of the Aquarium. Both organizations see the value in a partnership that supports a shared mission.

Donor Highlights

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2010 Major Donors The mission-driven programs mentioned throughout this annual report are made possible largely through contributions from individuals, foundations, corporations, and government partners.The Aquarium deeply appreciates and thanks each donor recog-nized below for their gifts and pledges.

$1,000,000+Anonymous ű

$500,000+SAVOR…Long Beach ű

$250,000+Ahmanson Foundation * űAmerican Honda Motor Co., Inc. * űBP Foundation, Inc. űMolina Healthcare, Inc. * űNational Oceanic and Atmospheric ű

Administration (NOAA), U.S. Department of Commerce *

$100,000+The Boeing Company Charitable Trust űLiz & Jim Breslauer * űRussell and Avalon Hill * űSteven and Niko Mayer * űMario and Therese Molina †* űPacific Life Foundation űThe Ralph M. Parsons Foundation űTarget űBetty White Ludden †* ű

$50,000+The Hearst Foundations űBert Levy †* űRalph and Hazel Osborn and Lois ű

J. Roork Charitable Trust U.S. Department of the Interior, ű

Bureau of Reclamation *Water Replenishment District of ű

Southern California *Janet M. and Laurence Watt * űWeingart Foundation űWells Fargo ű

$25,000+LeBurta Atherton Foundation * űBCM Foundation * űJohn W. Carson Foundation, Inc. űCoca-Cola Bottling Company ű

of Southern California Supervisor Don Knabe and the Los Angeles ű

County Board of Supervisors *The Thomas & Dorothy Leavey Foundation űMichelle and John Molina † űJosephine Molina * űNational Marine Sanctuary Foundation * űKenneth T. and Eileen L. Norris Foundation űOxy Long Beach, Inc. * űThe Donald Slavik Family Foundation űDwight Stuart Youth Fund űPeri and Peg Urvek †* ű

$10,000+The Annenberg Foundation űAon * űBank of America Foundation űBP America Inc. űBrek Manufacturing Company † űThe Capital Group Companies * űStephen and Patricia Chazen †* űKenneth and Jeanne Conklin †* űDr. Dominic and Margaret DeCristofaro † űEdison International * űEmployees Community Fund ű

of Boeing California Ella Fitzgerald Charitable Foundation űGeoEco, LLC * űAllen and Charlotte Ginsburg Foundation űBob and Jennifer Hagle † ű

Roy and Elda Hearrean †* űJohn W. Hancock Foundation űKUD International † űCoral and Ron Levin űJack and Mary McFerran †* űMilbank, Tweed, Hadley & McCloy LLP űDr. Frank and Ione Murray űNational Science Foundation űDouglas Otto and Freda Hinsche Otto † űLynne Preslo-Sawka and Dr. ű

Wayne Sawka †*Jerry R. and Margaret H. Schubel † űSecure Transportation † űMichael and Mildred Sondermann † űHelen M. Sprinkle * űPeter and Janet Tong * űUnion Pacific Foundation ű

$5,000+Anonymous (2) † űLillian Adams Charitable Lead Trust űBegin Today for Tomorrow ű

Charitable Foundation Carnegie Marketing Associates * űConfidence Foundation űSteve and Fran Conley † űGordon and Susan DesCombes †* űDisney VoluntEARS Community Fund űThe Engvall Family űJohn Fielder and Donita Van Horik † űDr. Allen and Charlotte Ginsburg † űJosephine S. Gumbiner Foundation †* űHalbert Hargrove űKCS West űKeesal, Young & Logan űKinder Morgan Foundation űKing's Seafood Company űEunice Knight Saunders Foundation űLong Beach Area Convention ű

& Visitors Bureau Los Angeles Rod and Reel Club Foundation űPhyllis Miller † űMoffat & Nichol International űNorthrop Grumman Corporation űStephen and Brenda Olson űThe PIMCO Foundation űPort of Long Beach űPort of Los Angeles űDennis C. and Suzanne M. Poulsen † űDr. Alan Robb and Dr. Guadalupe ű

Padilla-Robb †Kurt Schulzman and Richard Neri †* űSeaWorld & Busch Gardens ű

Conservation Fund Securitas Security Services USA, Inc. * űStewart F. Sexton †* űNed Solot and Corrin Yep * űRichard and Elizabeth Steele Fund † űTG Construction, Inc. űTom Turney and Jill Boivin † űUBS † űUeberroth Family Foundation * űUnion Bank † űAT&T, Inc. űJohn and Patricia Wang űWilliam Waterhouse and Barbara Long †* űWells Fargo Capital Finance űWhitney Young Children's Foundation űSteve and Marlene Young †* ű

$2,500+Anonymous (2) †* űDr. Mary Jane Adams † űEvalyn M. Bauer Foundation űBNSF Foundation űYvonne M. Bogdanovich †* űBarbara L. Boswell †* űRichard Boucher and Andrea Amram † űBonnie Brae †* űAnthony and Toni Brown † űEsther S.M. Chao * ű

Citibank űDonald and Sally Clark † űDongell Lawrence Finney LLP űDisney© "EARS to You" Program * űERM Group Foundation, Inc. űFemino Foundation űCecile Fisher and Isaias Castellanos † űGeof Garth †* űFrederick and Leslie Gaylord † űJacky Glass † űRichard and Kathy Gomez † űJim and Gail Gray †* űJohn and Elizabeth Hancock †* űDr. Carl, Elise and Shelby Hartman †* űBucky Hazan űRon Heiman and Janice Riley Heiman † űMadeline and Donald Heimark † űNancy Higginson †* űBess J. Hodges Foundation űHotel CURRENT űKajima Foundation, Inc. űQ. Scott and Hiroe Kaye † űJoel R. Kessler †* űThe Kleiner Cohen Foundation űTrish and Don Lange † űMichael and Vanessa Lewis †* űMargaret A. Maw † űJan Mazyck †* űThe Miller Foundation űJeffrey Morgan and Kim Knepper † űMona and Dr. Jeffrey W. Morris †* űWilliam and Kathleen Mudd † űMichael K. Nakashoji † űJohn F. Penny and Christopher Kurimoto †* űPennycollector.com űThe PFM Group űBarbara A. Pollack and John ű

A. Burkholder †*John and Susanne Rouse † űSidley Austin LLP * űSidney Stern Memorial Trust űRose Hills Memorial Park űSony Pictures Entertainment † űBarbara H. Stevens † űScott Sweetow and Lisa Green-Sweetow † ű

$1,500+Anonymous (3) †* űTamara Achauer † űDaniel and Theresa Aranda † űWilliam Ashburn and Sandra ű

Smart-Ashburn †*Robert and Debbie Autrey † űKam Babaoff † űDoug and Connie Baker † űMark and Joyce Barnett † űAnthony Pichardo and Morgan Barrows †* űRob Bellevue † űSuzanne Berger űMark W. Biedron űBarbara Bixby Blackwell † űGregory Boreham and Nancy Fairchild †* űPhil and Charlene Bosl † űGeorge and Judy Breshears † űJames and Barbara Brownell †* űCharles Durnin Apartments űChevron Texaco Matching Gift Program űVince and Devon Cichoski †* űAndrew and Diana Cohen † űDavid Comer and Elsie Tucker † űMarjorie Countryman † űJim and Sandy Crenshaw * űDameron Family Foundation * űCouncilmember Gary & Dawna DeLong † űThe Doctors Company űSteve Dodge † űSteve L. Doty and Lori R. Cruz-Doty †* űLaura and Andria Dougherty † űAdrianne DuMond † űDon and Gay Durward †* ű

Edison International Employee űContributions Campaign

Viktoria Engel Tyer and Emily Engel † űCharles Z. and Meri L. Fedak †* űEdwin and Maryann Feo † űRuss and Karen Frerer † űDebbie and Bob Fults † űJames and Susan Gainey †* űGaspari Family űRocky and Deborah Gentner † űSandra B. George †* űRobert and Sonia Gordon †* űGary Grimm and Linda Dakin-Grimm † űGregory and Mechas Grinnell † űJames C. and Jorene Hankla † űAnn M. Herring † űJoseph Herron and Patricia Baird † űValerie and Bob Hoffman †* űMark and Mary Hoover † űAlbert C. Hu and Michele E. Brantner † űHumphrey's Family Foundation of Scottsdale űDr. Masashi and Teruko Itano † űRobert and April Juarez †* űJames Kang and Julie Stevens-Kang †* űMary F. Kiddie † űJeanne and Ron Kipp † űPatrick M. Kohler † űR.J. Kurtz †* űAlbert and Billie Lacher † űRichard and Linda Landes † űSam Lantinga and Lauren MacDonell †* űJoseph C. LaPine and Kathy Baier †* űRobert and Nancy Latimer †* űLBS Financial Credit Union † űEdmund and Teresa Lohr †* űGary and Gretchen Marlotte † űJeri and Thomas Martin † űCindy L. Matsumoto and Gary ű

Y. Matsumoto, Ed.D. †Nancy and Chas Merrill † űMetropolitan Water District of ű

Southern California Henry J. Meyer †* űDavid and Cynthia Mirsky † űPeter Morin and Katrina Pelto †* űMarsha Naify †* űDon, Heather and Samantha Nishioka † űDarbe Nokes and Lorreanna Villareal †* űAlex and Margie Norman † űCaroline Owre and Melissa Butler † űMark and Barbara Paullin †* űJoan B. Pauloo † űLyn and John Pohlmann †* űCharles and Deborah Reames † űSteven and Robin Roffer űJonathan and Barbara Roth † űJoanne Runge †* űNicholas L. Saakvitne and ű

Sharon L. Heritage †*John T. Shadden, Smith Barney † űJenny and Dave Shlemmer * űJohn and Susan Shultz †* űMarilyn and Ron Sion † űJeanne B. Sleeper † űJean Bixby Smith † űDr. Preston and Nancy Smith † űRichard and Luan Smith † űJeffrey Spofford †* űChristopher D. and Brenda G. St. Hilaire űCharles and Ellen Steinmetz †* űPaul and Marcia Stelling † űEiko and Floyd Stewart † űPeter and Marian Stocking †* űAlexandra and Terrence Sullivan † űTakehiko Suzuki and Deborah May †* űDavid Thompson † űWilliam and Karen Timberlake * űEisuke and Uiko Tsuyuzaki * űJohn and Judi Uphold † űChris and Peter Valli * ű

* These donors have generously increased their giving in 2010. † Pacific Circle member 13

Steven Velkei and Jhamal Robinson †* űMike and Lorri Whitney †* űWindes & McClaughry †* űJane Wright † űKevin Wu and Karrie Ying Hung Wu † űLeah C. Young † űPatrice Zamenhof †* ű

$1,000+Anonymous † űD & M Alpert Foundation űSteven and Sheri Altieri * űBarry and Sandy Basiliere űBoeing Gift Matching Program űAnna Brathwaite † űJonathan and Sonya Brenner űMichael Broida and Elaine Lasnik-Broida * űBrown Family Giving Fund űRobert A. Brush * űCarlton Forge Works űMeera Deo and Manoj Kulkarni † űDirecTV Matching Gift Center * űPhillip and Deborah Goldberg * űCorinne Heyning * űSpencer and Margaret Huang † űHumanity Calls eBay Fundraising ű

Tournament For The Environment Marjorie Jennings * űBarbara Jensen * űMargie and Jon Masterson űJoe and Amy Lunzer †* űMark IV Capital, Inc. űVirginia McCallum Charitable Trust űKathie Nirschl űBob W. Packwood űRichard and Donice Pancost †* űRussell Andrew and Kathy Parsons * űPatrick V. Gough Co., Inc. űLindsey Philpott and Kim E. Moore † űNancy and Byron Pinckert † űJulie and Russell Pohlers űRCDb űChris Rommel and Julie Green-Rommel űWilliam and Diane Salter * űNed and Irene Sasaki † űJerry Seinfeld űDouglas Yakich and Jacqueline Jordan † ű

In Kind DonorsThe following contributors donated goods or services valued at $1,000 or more to the Aquarium in 2010:

Age of Aquariums, Inc. űAirTran Airways űAmerican Honda Motor Co., Inc. űAon Construction Services Group űThe Auld Dubliner Irish Pub űBradford Renaissance Portraits űThe Bruery űBubba Gump Shrimp Co. űBuono's Authentic Pizzeria űEsther S.M. Chao űDelius Restaurant űPaul Dimeo Jr. űDinner Mojo űDirecTV Group, Inc. űThe Engvall Family űThe Factory űFarmers & Merchants Bank űFour Paws and a Tail Wine űFuego at the Maya űGazette Newspapers űGladstone's Long Beach űHaven Gastropub űRussell and Avalon Hill űIslands Fine Burgers & Drinks űJBS & Associates űJetBlue Airways űKavikas űKing’s Fish House ű

King's Seafood Company űMai Tai Bar űMcKenna's on the Bay űNaja Tea űDouglas Otto and Freda Hinsche Otto űP.F. Chang's űParkers' Lighthouse űReef-One, Inc. űRossmoor Pastries űRowley Portraiture űRonald Rulison and Robert McNeel űSAVOR…Long Beach űSidley Austin LLP űsimply sweet cakery űSIP at the Renaissance Hotel űThe Sky Room űStone Brewery űSundiver International, Inc. űSuper Mex űTaco Beach Cantina űTemecula Olive Oil Company űThe Ritz-Carlton Destination Club űTrump National Golf Club űGeorge Vella űViking River Cruises űWells Fargo Capital Finance űDr. Sandy and Mrs. Susanna Witzling ű

In Honor ofTo commemorate a special occasion, mile-stone, or birthday, donations can be made to the Aquarium of the Pacific. The follow-ing individuals were honored in 2010:

Leah Alcorn űAll of our servicemen in Afghanistan űThe Aquarium of the Pacific security department űKim Armstrong's volunteer service űChristine Blas űSusan Bornhurst űDeborah and Liz's dedication to ű

the Aquarium of the PacificRonald Duncan and Susan Winter's wedding űBuddy Fisher űJames E. Foster's volunteer service űHannah Gordon űRachael Gordon űBryce Harrington's birthday űHope and Norah űKate, Courtney and Ryland Johnson űJasen Lewis' volunteer service űTeresa Lum's volunteer service űAndy Marias űVirginia McCallum űNicholas Min űThe Molina Family űLivia Neidermayer űOllie the Sea Otter űRobin Riggs' volunteer service űTiffany Rolston űHugh Ryono űSusan L. Schwartz's volunteer service űMia Shafford űMaya Shafton's birthday űSteve and Jenn Short űChris W. Spencer űBetsy Suttle's volunteer service űSteve, Marlene and Whitney Young ű

In Memory ofFriends and family donated thoughtful gifts in memory of their loved ones, recognizing their love for the ocean and support of the Aquarium. All of us at the Aquarium extend our deepest sympathies to the family and friends of:

Patricia Akiko Abe űGretchen A. Ambrose űH. John Barry III űJeanne M. Brodeur ű

Josie Cabiglio űEric J. Davis űMarc Davis űJohn M. Fortier űElizabeth and Alice Henderson űJune Keyes űDorothy M. McCormick űJudith A. Nydam űVera Robinson űMonroe and Marion Roffer űDouglas R. Segura űSummer the Sea Otter űGary Timm ű

Aquarium Board of Directors (as of 12/31/10)

Mr. James Breslauer űMr. Howard Chambers űMr. Stephen Conley űMr. Craig Cooning űMr. Edwin Feo űMr. John Fielder, ű vice chairmanMs. Jennifer Hagle, ű board secretaryMr. James C. Hankla űMr. Roy Hearrean űMr. Russell T. Hill űMr. Samuel King űMr. Bert Levy űMr. Steven Mayer űMs. Janice Mazyck űMr. John Molina űDr. J. Mario Molina, ű chairmanMr. Stephen Olson űMr. Douglas Otto űMs. Lynne Preslo űMr. Christopher Rommel űDr. Jerry R. Schubel űMr. Michael Sondermann űMr. Marvin J. Suomi űMr. Peter Tong űMr. Eisuke Tsuyuzaki űMr. Thomas Turney űMs. Denise Wynn űMr. Stephen Young ű

Marine Conservation Research Institute Board of Directors (as of 12/31/10)

Dr. Wolfgang H. Berger űDr. Barbara Block űDr. Laurel Harrison Breece űMr. Russell T. Hill űDr. Roy Houston űMr. Gary Justice űDr. Krista Kamer űDr. Lee B. Kats űDr. Laura Kingsford űDr. Anthony F. Michaels űDr. J. Mario Molina, M.D. űDr. Linwood Pendleton űDr. Richard Pieper űMs. Lynne M. Preslo, R.G., ű vice chairDr. William Reeburgh űDr. Jerry Schubel űDr. Nancy L.C. Steele űMr. Thomas Turney, ű chairmanDr. Dallas Weaver ű

Trustees of the Pacific A special thanks to the following individu-als who serve as Trustees of the Pacific. Trustees are generous donors who also volunteer their time and expertise in sup-port of the Aquarium’s mission and vision.

Dr. Mary Jane Adams űMr. Travis Barr űDr. Martha and Dr. Faustino Bernadett űMs. Anna Brathwaite űMr. Doug and Mrs. Holly Carpenter űMs. Esther Chao ű

Mr. Donald and Mrs. Sally Clark űMr. Jose and Mrs. Brigitte Collazo űMr. Frank and Mrs. Michelle Colonna űMr. Jim and Mrs. Sandy Crenshaw űDr. Dominic and Mrs. Margaret DeCristofaro űMr. Gary and Mrs. Dawna DeLong űMr. John and Mrs. Vickie Dupuy űMr. Bill and Mrs. Gail Engvall űMr. Walt and Mrs. Linda Florie űMr. Geof Garth űMr. Dan and Mrs. Felicia Gilboa űDr. Allen and Mrs. Charlotte ű

Ginsburg, co-chairMr. Robert and Mrs. Sonia Gordon űMr. Jim and Mrs. Gail Gray űMr. John and Mrs. Elizabeth Hancock űMrs. Renee Handler-Klein and ű

Mr. James KleinMr. Jeff and Mrs. Julia Headon űMs. Corinne Heyning, ű co-chairMrs. Nancy Higginson űMr. Matt Humphreys űMr. Michael and Mrs. Diane Jensen űMr. James Kang űMr. Richard Katz űSupervisor Don and Mrs. Julie Knabe űMr. John and Mrs. Joan Knight űMr. Andrew Maldonado and Mr. Lewis Shiro űDr. Glen and Dr. Cabrini March űMs. Josephine Molina and Ms. Heather Rudy űMrs. Michelle and Mr. John Molina űCaptain Charles Moore and Ms. Sam Canon űMr. William and Mrs. Kathleen Mudd űMr. Frank and Ms. Margie Newell űDr. Beverly O'Neill and Dr. William O'Neill űMr. John Penny and Dr. Chris Kurimoto űMr. Andy Perez űMs. Teresa Phillips űDr. Gainer and Mrs. Lynne Pillsbury űMr. Dennis and Mrs. Suzanne Poulsen űMs. Veronica Quintero űMr. Fred and Mrs. Janet Riedman űMr. Ronald Rulison and Mr. Robert McNeel űMr. Tony Sabatino űMr. Kurt Schulzman and Mr. Richard Neri űMr. John and Mrs. Patricia Shadden űMr. Bill and Mrs. Melody Simmons űMs. Jeanne Sleeper űMr. Ken Walker űMrs. Patricia and Mr. John Wang űMr. Bill Waterhouse űMr. Charles Wilmot ű

Aquarium Executive Officers (as of 12/31/10)

Dr. Jerry R. Schubel, ű president and CEOMr. Anthony Brown, ű vice president

of finance and CFOMs. Barbara Long, ű vice president of

governmental relations and special projects and corporate secretary

Aquarium Senior Staff (as of 12/31/10)

Ms. Cecile Fisher, ű vice president of communications and marketing

Mr. Perry Hampton, ű vice president of husbandry

Ms. Kathie Nirschl, ű vice president of human resources

Mr. John Rouse, ű vice president of operationsMs. Tina Sarty, ű controllerMr. Jeff Spofford, ű director of retailMs. Nancy Weintraub, ű vice

president of developmentMr. David Bader, ű interim

director of education

* These donors have generously increased their giving in 2010. † Pacific Circle member14

Financial Overview

for the year 2010 total attendance was 1.440 million, a decrease of 5.5 percent compared to 2009. While attendance and unrestricted revenues were down due to economic conditions, expenses were reduced accordingly to offset this shortfall. As a result, the Aquarium ended 2010 with a favorable cash position. Programs continue to be the focus for unrestricted activities, with 80 percent of expenditures directed towards exhibits, service, and communication. restricted revenues are highly variable based on the projects for which funds are solicited. In 2010 a significant increase in restricted revenues over 2009 was the result of revenues associated with campus expansion projects to be completed in the future as well as a doubling of scholarship funds to ensure Title I schools continue to have the opportunity to visit the Aquarium.

Other EarnedIncome

Contributions

Admissions

Education and Conservation Programming

Exhibit and New Building Construction

Scholarships

Foundation

Corporate

Individual

AdministrationExpenses

Development and Membership Expenses

Programs and Marketing Expenses

Government

Foundation

Corporate

Individual

3%

15% 1%

19%

54%

9% 5%

86%

10%10%

80%

27%

14%14%

30%42%

Unrestricted revenues are comprised of operating income and contributions not restricted as to use by a donor. Unrestricted expenses reflect the annual operating costs as well as costs of fundraising. Included in unrestricted expenses is $3.5 million of rent expense paid to the City of Long Beach.

Restricted revenues are those restricted by purpose or time by a donor for a specific purpose. These amounts are segregated from operational funds to ensure specific accountability.

UNRESTRICTED REVENUES

RESTRICTED PROJECT EXPENDITURES

UNRESTRICTED EXPENSES

RESTRICTED REVENUE SOURCES

Total AttendanceTotal Attendance incl under 3

1,353,000 1,440,000

Admissions Revenue $14,767,000

other earned Income 7,313,000

Unrestricted Contributions, fundraising, and Membership 5,307,000

Total Unrestricted Revenues 27,387,000

restricted Project revenues 3,172,000

Total Revenues 30,559,000

Programs and Marketing expenses 23,737,000

Development and Membership expenses 2,974,000

Administration expenses 3,129,000

Total Expenses $29,840,000

Total Change in Net Assets $719,000

2010 Financials

15

Phone Numbers (562 area Code)

General Information ........................................................590-3100

Membership .....................................................................437-3474

Development ...................................................................951-1675

Education Programs ........................................................951-1630

Volunteer Opportunities ..................................................951-1659

Facebook ..............................facebook.com/aquariumofthepacific

Twitter .............................................. twitter.com/AquariumPacific

Flickr ................................flickr.com/groups/aquariumofthepacific

YouTube ..................................youtube.com/aquariumofthepacific

100 Aquarium Way | Long Beach, California | 90802www.aquariumofpacific.org