Message

Why doesn’t the oredr of the ltteers in tihs qeusiton

mttaer?

Parts and wholes

• We don’t have to read every letter before we can read the whole word.

• The most important is to put first and last letter in the right place.

• The other letters can be in a total muddle and you can still read the sentence without a problem.

Why doesn’t the oredr of the ltteers in tihs qeusiton mttaer?

Who is represented here?

• During 1957 Picasso did reinterpretations of Velasques’s work Las meninas.

• Can we recognize this one on the original painting?

Diego Velazquez: Las Meninas;

318x276 cm; oil on canvas

Parts and whole

Parts and whole

• Complexities of the world result from the fact that we can always divide a thing into its component parts ... the other things will link it to form a larger whole

Whom do we like better?

• George Eliot is cheerful, conscientious, spontaneous, critical, obstinate and jealous.

• Mary Ann Evans is jealous, obstinate, critical, spontaneous, conscientious and cheerful.

• George Eliot is cheerful, conscientious, spontaneous, critical, obstinate and jealous.

• Mary Ann Evans is jealous, obstinate, critical, spontaneous, conscientious and cheerful.

• Descriptions are the same, but our judgement depend od the order of the words used.

• Qulities listed at the start are held for longer in our memory and have more impact on our thinking

I am black.

I am black.I am six years old.

I am black.I am six years old.I am an orphan.

I am black.I am six years old.I am an orphan.

I am African.

I am black.I am six years old.I am an orphan.

I am African.I am poor.

I am black.I am six years old.I am an orphan.

I am African.I am poor.I am a liar.

Who is sending the message?

• I am black.I am six years old.I am an orphan.I am African.I am poor.I am a liar.

• 5 sentences – information that helps to form a picture of the person.

• 6th sentence changed the whole information. Who wrote it?

I think therefore I am.

I think therefore I am.

• What does it mean?• If I think, it follows that I think. → If I doubt

that I think, it also follows that I think. → Either way, I think...

• Rene Descartes, philosopher invented the method of doubt → the point was to doubt everything that is possible to doubt. The only thing that was certain was I think therefore I am or Cogito ergo sum.

HW / Explain the sentence:

I shop therefore I am.

Resource:

• Sean Hall: This means that; a user’s guide to semiotics; Laurence King; London, 2007.