meridian - information hub for the homeless
Post on 13-Sep-2014
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DESCRIPTION
Digital Engagement: Create a brand addressing a social issue and develop a campaign with a digital component to support its goals.TRANSCRIPT
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L A N D M A R T I N E Z N I C H O L S P L O M A T O S T H I E M A N N V O S B U R G H
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Meridian
Tactics
What’s Next?The new homeless
THE AGEnda:
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Food
Person
Cash Assistance
Primary Health Care Services
Transitional/PermanentHousing
EmergencyShelterJob Skills
Self-Sufficiency
CommunityLiving Skills
Entitlements andIncome Supports
Life Skills
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resourcesOrganized EASIER
availablereadily =
TraNSITION+
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THE Information hub for the homeless
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For those who have recently become homeless, Meridian is an information hub
that helps them find their way out of the plight of homelessness and
reclaim their place above the poverty line.
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2500 peopleare homelesson any givennight
SACRAMENTO:
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case studies
Sacramento’s 10 year plan to end homelessnessEasy street documentary
News segments and Articles
Research:
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Homeowners under foreclosure
They all want to get back on their feet.Families with children
Long time renters
the new homeless:
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“If one doesn’t have a place to shower, to cook and to call home, and get ready for a job interview, it’s very hard to focus and do what you need to do,” she said. “It’s almost like being an alcoholic. You live moment to moment.”
Jeanette Orozco
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Overwhelming
loss of direction
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who do we need to talk to?
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1. sacramento services for the homeless
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2. The new homeless
1. sacramento services for the homeless
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PHASE 1:SACRAMENTO SERVICES FOR THE HOMELESS
1. Will have a stronger impact as other organizations join forces, rather than working in isolation
2. Will know where to direct the New Homeless next
3. Will have a system of organizing services and people in need
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1. Learn what services and organizations exist to assist them in transitioning out of homelessness
2. Be directed to these services and organizations
3. Rekindle hope that someone is serving on their behalf
PHASE 2:THE NEW HOMELESS
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Meridian provides a sense of direction, hope and a foundation
to re-organize their lives around.
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phase 1:
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Goal: convince Sacramento's homeless service organizations to become a part of meridian’s network
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message: Before you turn someone away, make sure you know where to direct them next.
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sacramento’s organizations Shelter Plus Care- HousingWinter Shelter ProgramAmerican River Outreach Project: Self Help Counseling Free Shuttle Transportation Project: transportation to work and other Meridian organizationsRespite Care: post medical servicesChild Action Inc.California Work Opportunity: labor opportunitiesCareer Clothes Closet
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benefits of joining
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phase 2:
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Goal: convince Sacramento's new homeless that meridian is the key to getting back on track
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message: the next step is not as far as you think. meridian is here to help you find your way.
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hire peers as ambassadors for the new homeless
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PEER TO PEER AMBASSADORs
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cell phone updates: email and voicemail
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tracking:number of organizations in the meridian NETWORK
reduction in homeless street count
reports from the meridian ambassadors
number of participating cell phone updates
phase 1:
phase 2:
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for the future:meridian swipe cards
similar to digital case file
documentary
launch meridian in other markets
phase 3:
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questions?