merging your business into the 24 hour news cycle
TRANSCRIPT
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Merging your business into the
24 hour news cycle
PIPPA MOYLE �HEAD OF OUTREACH / THINK PRODUCTIVE
BLOGGER / HUFFINGTON POST
@PIPPASAYS
www.pippasays.com
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Who’s Pippa?!
Head of Outreach Think Productive
I’m also a… �Blogger | Journalist | Magazine Creator �
Also referred to as a ‘Digital Ninja’�
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The 24 hour news culture has affected all of our consumers
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They’re used to getting what they want - on their terms
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They’ve also got a lot less time for you
@pippasays
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Your audience lives in a 24 hour news culture.
Join them.
Talk about what matters to them.
Show them why YOU should matter
to them too.
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Create content that would BE in the news cycle
Think like a journalist
Source: NY Post
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Know your reader ��Produce good quality content ��Follow the news��And keep thinking about your reader�
Four vital qualities of a journalist �
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Add value to the story, it’s not all about you
Well it is, but don’t shout about it.�
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Speak to your audience about what really matters to them
@pippasays
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Become a source
Let the journalists come to you �
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Connect people with what they need now.
@pippasays
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But make sure you KNOW the news…
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Why aren’t all businesses doing it?
Source: Econsultancy Monetate Real-Time Marketing Report �
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What’s the secret?
Know your audience and get the timing right �
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In Summary…
To adapt to the 24 hour culture that our consumers are living in… ��• Think like a journalist �• Add value to the news�• Speak to your audience about what matters to them�• Become a source�• Follow the news�
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And always, always, always �think about the reader �
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Thanks for listening, you can find me here…
pippasays.com | @pippasays �