mercury promotions & fulfillment services
DESCRIPTION
Mercury Promotions & Fulfillment, Inc. is a Marketing Services company dedicated to enhancing and extending the brand experience. Our national client roster includes product manufacturers, service industries, retailers and marketing/advertising agencies.TRANSCRIPT
35610 Mound Road Sterling Heights, MI 48310-4725 248.936.2600 www.mercuryfs.com
Companies today are required to do more with less
internal resources and require partners who can do more for them. Mercury provides a
unique combination of Specialty Marketing Services all under one roof, saving you time
and money. We execute the idea and manage all the details, so you can devote your
energy to other core aspects of your business.
Mercury Promotions & Fulfillment, Inc. is a Marketing Services
company dedicated to enhancing and extending the brand experience. Our national
client roster includes product manufacturers, service industries, retailers and
marketing/advertising agencies.
Custom Product Ideas
Eco-Smart & USA-Made Products
Basics, Lifestyle & Iconic Merchandise Selections
Good, Better, Best Pricing Categories
Global Sourcing & International Partners
Merchandise, Literature and POS eProcurement Platforms
Guaranteed Logo & Brand Protection
Multi-Tiered Pricing for Employees, Trade, Consumers
Monetary or Points-Based Budget Approval Process
Credit Card Processing
Real-Time Inventory & Order Tracking
Custom Kit Packing
Specialized Fulfillment & Project Work
Print Management, Collating & Assembly
Warehousing, Storage & Inventory Management
Global Shipping
Online Reporting
Promotion Legal Compliance
Official Rules Development
Client Indemnification
Bonding & Registration
Winner Selection, Notification & Verification
Prize Procurement & Fulfillment
Federal IRS 1099s
Incentive, Loyalty, Reward & Recognition Programs
Single, Integrated Platform Tool Can Run Multiple Corporate
Programs
Points-Based Platform Bills On Redemption, Not Issuance
Thousands Of Merchandise Reward Options On-Demand; No
Inventory Commitments
Fully Integrated Tools, Systems & Services to Optimize Trade
Spending
Co-op Administration, Customer Activation, Marketing Automation
Claim Processing, Approval & Budget Management
Real-Time Reporting Available Online 24/7
From the latest trends in apparel, technology items and
give-a-ways to useful everyday promotional items, we have the
products and solutions you need for any promotional application.
.
Warehousing, Kit Packing and Pick-Pack of product samples, literature,
promotional merchandise, prizes and point of sale materials.
Complete management services for all types of consumer and trade
Promotions including Digital, Social, Direct Mail, In-Store and Events.Motivate Employees, Sales Reps, Distribution Partners,
Retailers or Consumers through a flexible online platform.
Create an online store to Manage, Personalize and Fulfill
branded merchandise or multiple marketing and collateral
materials, on-demand or inventoried from a central platform.
Automate marketing services and provide sales networks with
a web-based portal to manage trade promotion budgets and
spending in real time.
POINT OF DIFFERENCE
SERVICE CAPABILITIES
We Protect Your Brand We realize it’s not the promotional item itself that’s most important. It’s identifying the most
appropriate item(s) to help carry the Brand Equity forward, create traffic builders, generate excitement at an event, maintain
market share, build customer loyalty and leave a lasting impression.
Mercury is a Strategic Resource for merchandise and promotional ideas designed to complement and enhance your brand,
while also saving you time and money.
For specific needs we stand ready to listen, learn, recommend and source ideas – blending quality with brand integrity.
Associating the right promotional product with your brand makes a Lasting Impression, Motivates Action and Drives Purchase –
more effectively than many types of media advertising (Source: “Reach, Recall & Reaction,” 2011 Promotional Products Assoc. Intl.).
Upon An End User Receiving A Promotional Product:
83% can Recall the company/brand advertised (Print–60%, TV–67%, Online–31%)
52% have a Favorable Impression of the Advertiser (Print–33%, TV–28%, Online–12%)
20% Purchase the Advertiser’s product (Print–14%, TV–7%, Online–5%)
15% Respond /Contact the Advertiser – 3 times the response rate of Print/TV/Online
Promotional Products & Apparel
Premiums, Gifts, Awards & Accessories
Trade Show & Event Merchandise
Eco-Smart & USA-Made Products
Basics, Lifestyle & Iconic Merchandise Selections
Good, Better, Best Pricing Categories
Global Sourcing & International Partners
Online, On-Demand or Inventory Programs
Merchandise Solutions
Account Management
Quality, Safety & Integrity
We provide guidelines and a mechanism to test,
assess, and verify compliance with domestic/
international product laws, regulations and standards:
Product & Supply Chain Safety
Quality Assurance
Social Accountability & Environmental Stewardship
Guaranteed Logo & Brand Compliance
We'll help you solve marketing problems and
capitalize on opportunities to grow your business:
Strategic Input, Creative Planning & Development
Execution, Decoration, Legal
Manufacturing, Testing, Compliance
Packaging, Fulfillment, Follow-up & Evaluation
Proud Member Of:
For Over 2,000 Merchandising Ideas Check Out Our Store Link:
www.mercuryideas.com
Branded Merchandise Apparel Creative Ideas
Custom Design & Packaging Recognition & Incentive
Gift & Kitting Gift With Purchase Merchandise eStore Platforms
Awards
Mercury Ideas
Incentive based Sweepstakes, Contests and Games of Chance Promotions Motivate Behavior,
making them a highly interactive and effective way to make relevant connections between your
brand and the interests of your consumers or business-to-business customers.
And in return for the reward you provide, you receive something far more valuable:
Understanding of your audience and their Preferences, ongoing opportunities for Re-Marketing
on an increasingly personal level and Brand Loyalty.
Promotion concept review and strategic consultation
Online and offline tactic recommendation/selection
Prize pool recommendations
Coordinate and manage digital technology builds and/or print
production management
Our business is providing the necessary Security to ensure every
Promotion you execute with us is properly structured to:
Be legally compliant
Provide a positive consumer experience fostering goodwill for your company or brand
We indemnify our clients, providing added security to execute your Promotion confidently.
Mercury is a unique single source promotional marketing solution. Our Promotions Team
has over 16 years experience in complete Promotions Management, Legal, Promotion
Administration and Fulfillment for all types of Sweepstakes, Contests, Games or other incentive programs.
Alternate/mail-in entry set-up, receiving and data entry
Randomized winner selection
Official winner notifications and verification
Toll-free customer service and dedicated follow-up to secure
winner documentation
Our in-house warehouse facility can receive, store, kit pack
and ship prizes direct to winners
As a fully licensed and accredited distributor, we source and
procure prize items at the lowest available cost: Merchandise,
Gift Cards/eCertificates, or Custom items
Full-service trip prize fulfillment provides individualized trip
itinerary coordination with winners and booking of all travel
arrangements
Odds calculation, secure game piece seeding and verification
Limited liability insurance and certifications
Winner background security checks
High security storage of prize items
Official rules development by experienced Promotion
Law attorney
Promotion Law attorney legal review of collateral materials
(web or advertising copy, packaging, POS, etc)
Client indemnification
State bonding & registrations
Prepare Affidavits of Eligibility/Compliance & Publicity Release
Prepare and file federal IRS 1099s
Mercury has executed thousands of Promotions for all types of Consumer
and Trade applications: Digital, Social, Direct Mail, In-Store and Events.
Utilizing one or all of our suite of Promotion Services results in
time and cost efficiencies, backed by proven processes:
When you need to Kit, Pack & Ship any of the following, Materials Consolidation to a central
fulfillment location provides significant time and cost savings vs. doing it yourself or relying
on standard product supply chains to perform custom fulfillment at inflated costs: Branded
Merchandise, Printed Literature, Point Of Sale, Sales Collateral, Products/Samples,
Sweepstakes Prizes, Gift Cards or Other Marketing Materials.
Based on our volume, Mercury amortizes warehouse space/labor overhead, combined with
our reduced bulk shipping and materials costs, and passes those savings onto clients at
reasonable rates.
POINT OF DIFFERENCE
We Think Outside The Box Mercury’s Specialized Fulfillment capabilities enable us to
handle a wide variety of Unique, Complex, or Fast Turn projects other warehouses won’t, or
simply can’t, accommodate into their standardized processes.
We handle nationwide programs of Kitting, Warehousing, Pick-Pack and Project work
integrated into our advanced e-commerce, accounting and inventory management systems.
Recognizing our customers’ fulfillment needs, we continue to invest in Technology &
Services enabling us to be a leader in fulfillment and inventory management for over 16 years.
SERVICE CAPABILITIES
Depending on particular needs, you can utilize any combination of Mercury’s warehouse storage and/or fulfillment services,
ongoing or on a project basis. We are extremely flexible and can handle project needs both large and small.
Warehousing & Storage
Inventory Management
On-Demand Online Ordering & Fulfillment
Pick & Pack
Global Shipping
Online Reporting
Reverse Logistics
Custom Kit Packing
Specialized Fulfillment & Project Work
Print Sourcing/Management
Collating & Assembly
Event & Retail Distribution/Sampling
Programs
Barcode/RF Production
Kit Obsolescence Rebuilds
eStore Online Platforms
Fast Turns Our convenient Michigan location provides guaranteed delivery
within 3 days to 90% of the population in the U.S. and Canada, resulting in
faster delivery times and reduced freight costs to our clients. We also provide
global service via our international network of warehouse partner facilities.
Flexible Our 75,000 sq. feet warehouse (250,000 sq. ft. racked storage
capacity) is right sized to accommodate virtually any fulfillment/packaging
application. Consolidated shipping/receiving of all your marketing materials
to our central warehouse location provides significant cost savings.
Quality Control Every project receives multiple quality control steps for
order verification. We also offer inventory control, web-based secure
ordering, electronic order retrieval and inbound shipment verification.
We are FDA and EPA registered, DEA certified and Liquor Control
Commission licensed.
Technology Solutions Our optional eStore platform provides customized
user-friendly store fronts for online ordering of Merchandise and/or Marketing
Materials: Real-time inventory reporting, credit card processing, automated
shipping notifications and order tracking – all at your fingertips 24/7.
Security Our secure facility has digital CCTV camera systems, secure web-
based networking, alarmed doors, motion detectors and fenced security with
dual lock system – monitored 24/7 by an outside security company.
Complete Fulfillment &
Warehouse Services
eCommerce stores are a powerful online tool to promote and/or monetize your
corporate identity with logo’d branded merchandise or other company marketing
assets, consistent with your corporate brand marks and standards.
Depending on who your designated site users are, your company eStore can be
designed as an online merchandise store or a central hub location for Employees or
Trade partners to order company Merchandise & Apparel, Marketing Materials, and
access Brand Assets or other online Marketing Tools.
POINT OF DIFFERENCE
We’ll design a custom online storefront for your brand, complete
with our technology engine for managing orders/fulfillment:
Choose From Merchandise & Apparel, Literature, or POS
eProcurement Platforms – Or Any Combination Thereof
Guaranteed Logo & Brand Protection
System User Authentication- Single Sign On
Monetary or Points-Based Budget Approval Process
Multi Tiered Pricing Options: Employee, Trade, Consumers
Real-Time Online Inventory & Reporting
Branded eStore On Steroids We’ve designed a powerful, easy-to-use, online
marketing solution to help our clients Manage, Personalize and Fulfill multiple
marketing materials On Demand – all from a centralized online platform.
Our proprietary eProcurement technology is easily customized and flexible so you
can merchandise any, or all, of the following from a single company eStore platform:
Branded Merchandise & Premiums
Print Collateral
Point of Sale Materials & Signage
Sales Materials
Asset Management
Optional Ad Builder tool enhancements provide your authorized
users online access to corporate-approved assets for
customizing and fulfilling their own local marketing materials:
Create An Ad Using Approved Media & Brand Assets
Purchase A Mailing List & Request Media Placement
Print-On-Demand Fulfillment Available Within 72 Hrs.
SERVICE CAPABILITIES
Your custom eStore is linked to our On-Demand Inventory
& Fulfillment systems, providing access to thousands of
custom promotional products and premiums:
On-Demand Merchandise Selection includes Basic,
Lifestyle & Iconic products
Good, Better, Best Product Pricing Categories
No Inventory Minimums or Financial Risk
Credit Card Processing
P-Cards, POs, Summary Billing, Punch-Out Technology
Order Tracking and Advance Shipping Notification
eStore Design & Implementation
On-Demand Inventory & Fulfillment
Ad Builder/Asset Management Technology
Motivating your Employees, Sales Reps, Distributors, Retailers or Customers to
achieve outstanding performance is a never ending challenge in today’s competitive
market. Incentive, Loyalty, Reward & Recognition programs are a highly effective way
to unlock the potential of the people that can shape the success of your business.
Whether you’re a large or small company,
Mercury Rewards online applications provide an engaging experience for
participants while providing a high value, high return solution for our clients.
Our applications deliver Greater Utilization, Higher Participant Approval
Ratings and Increased Performance over other solutions in the incentives
management industry to help Increase Sales, Decrease Costs, Improve
Productivity, and intensify Customer Loyalty.
Our solution bills on Redemption and not issuance like most others.
Therefore we only succeed when you succeed by providing Tremendous
Buying Power, No Inventory Commitment and Speed To Market .
Strategic Program Consult & Custom Program Design
Online Build Using Market-Leading Applications
Data Integration Services
Program Management & Training
On-Demand Rewards Fulfillment
Real-Time Tracking/Reporting
24/7 Customer Service Support
A points-based online rewards program provides earned
incentives for meeting defined performance objectives
on an ongoing basis:
Program participants accumulate points as desired
activities are completed.
Upon achieving specified point levels, participants
can redeem at any time by selecting online rewards of
their choice from thousands of merchandise options,
always in stock, with an average ship time of 48 hours.
Authorized Program Administrators can View, Track
and Run reports on all aspects of program participation,
merchandise orders and funding in real time.
Administrators can also easily manage rewards site
content, make updates and communicate with
participants.
Mercury Rewards offers a single, integrated platform tool with the
power and flexibility to run multiple corporate programs across large
organizations in a user friendly format. Our technology engine powers
whatever you want to drive:
Consumer Loyalty Programs
Sales Incentives
Dealer/Distributor Incentives
Employee Rewards & Recognition
Service & Safety Programs
Identify Business Issue, Identify Performance
Issue, Conduct Assessment, Set Goals
Design Behavior Change Initiative, Communicate
Awareness, Develop Skills Through Training, Build Desire with
Rewards, Track Performance
Measure Business Outcome, Measure Performance
Outcome, Analyze Results
35610 Mound Road Sterling Heights, MI 48310-4725 248.936.2600 www.mercuryfs.com
Co-Op Administration no longer requires a team of administrators pushing
paper. Instead, technology can be leveraged to dramatically reduce the
operating expenses associated with co-op trade programs.
Automating co-op puts the power and information in the hands of your
channel partners, dramatically reducing “co-op administration frustration” and
effectively driving your national marketing strategies at the local market level.
Automatically deducts cost of program from co-op
and maintains centralized real-time reporting of trade
spending activity/budgets – all available online 24/7:
Real-Time Budget Reporting
Online or Manual Claim Processing
Online Commitment/Approval System
True Value Calculation for “Big Box” Retailers
Insights & Accurate Balances
Speed, Accuracy (no duplicates)
Commitments to Goals Documented
Save 15-40% of Budget
Mercury designs and manages
a centralized Trade Marketing Online Resource Center of
excellence for your sales network or other trade channels providing
them the Tools, Systems and Services they need to optimize trade
spending at every level within your organization.
Mercury’s customer-centric online environments can be custom
designed around the trade promotion needs of any Sales Network,
Retailers or other Partners to accomplish trade marketing goals.
Co-op
ADMINISTRATION
Customer
ACTIVATION
Marketing
AUTOMATION
Trade
Partner
Increases share of mind with your Trade Partners to enhance
product awareness and sales:
Segregate Using 80/20 Rule
Focus on High Impact Segments
Proactive Outbound Concierge Service
Create CRM System
Develop New Traffic Drivers
Increases Share of Mind – We Do The Work
Provides Lead Follow-up for Channel Partners
Base Recommendations on ROI
Online access to corporate approved marketing materials
and assets to implement local marketing programs:
One-Stop-Shopping: Ads, Direct Mail, POS,
Premiums, Other
Ad Templates Allow Local Versioning
Offers All Relevant Media; Media Varies By Location
Assures Local Buy-In Across Media Types
Relevant Local Advertising; Geo-Targeting
Process Automation; Automated Claim Submission for
Portal Transactions Reduce Paperwork