merck chemicals - cos magazine 1.10

8/8/2019 Merck Chemicals - COS Magazine 1.10

1/16

ColorForecastAn introduction to

spring.summer 2011

So muchchoice!

How to fnd the right fllersand pigments or applications

Make-up:the new

multi-taskerColor cosmetics arent

just decorative anymore

magazinecos1.10

V

ol.


2/16

02 / From the editors & what s ins ide cosmagazine@merck .de

Dr. Matthias Lergenmller, let

and Dr. Hansjrgen Driller, right.

Dear cosmetics proessionals,

Were delighted to bring you this issue o COSmagazine. Enjoy!

Inside, youll fnd a special report on multi-tasking make-up and how this trendcan simpliy your business. Our application technology eature is all about choice,

such as deciding on what youd like your fller to do or which eects it should have.

(And youll fnd the products to match!) Plenty o news awaits you, too: active

ingredients, pigments, and some exciting announcements rom our head ofce. And

what would COSmagazine be without our ever-popular Color Forecast?

Need more inormation about any o the products and services highlighted here?

Writing to [email protected] is the best way to get in touch. And i youd like us

to cover a specifc topic in the next issue, tell our editorial team about it. Ater all,

this magazines or you!

Sincerely,

Dr. Hansjrgen Driller

Director Global Business Cosmetic Actives

Dr. Matthias Lergenmller

Director Global Business Pigments or Cosmetics

02 FROM THE EDITORS &WHATS INSIDE

Your guide to this edition o COSmagazine.

03 PRODUCT SHOWCASEA rosty eect pigment and a DHA upgrade spell new opportunities.

04 SPECIAL REPORT:MULTI-TASKING MAKE-UP

Tomorrows make-up will do many jobs at once. We investigatewhat multi-tasking means and how you can take advantage o it.

08 COLOR FORECAST

The colors and trends or spring.summer 2011.

10 SPECIAL REPORT:MAKING THE MOST OF CHOICEWhen it comes to fllers, being spoiled or choice can be a good

thing with the right inormation at your fngertips.

14 PRODUCT SHOWCASEIn the spotlight: active ingredients or UV protection plus pigmentsor elegant shimmer.

15 FROM THE HEAD OFFICE News about our latest acquisition in China, our sustainability

program, and an update on our new peptide.

16 EVENTS

An in-cosmetics preview and a schedule o upcoming events.


3/16

Product showcase / 03

GET FROSTED!

TIMIRON ICE CRYSTALImagine a mirror studded with brilliant sparkles. Thats the eect you can achieve with

Timiron Ice Crystal, Mercks new silverwhite pigment with a synthetic mica substrate.

In act, its the frst cosmetic pigment with a particle size ranging rom 20 m to 180 m

guaranteeing a dazzle with a dierence or your products.

A BALANCE OF SHEEN AND SPARKLE

What makes Timiron Ice Crystal so luminous? Its extraordinarily brilliant sparkle and clean

white mass tone are paired with a high metallic luster that creates a mirror-like eect. Timiron

Ice Crystal also strikes the right balance between transparency and coverage. Whats more, the

particle size distribution ensures you see the whole range o sparkle, rom subtle to eye-popping.

FROST THATS SURPRISINGLY FLEXIBLE

Timiron Ice Crystal can rost over applications in both color cosmetics and personal care.

As well as ensuring the particles eel comortable on the skin, weve engineered this pigment

or exceptional sparkle at low concentrations so just a little goes a long way, even when

you combine it with other pigments. Whichever product you use Timiron Ice Crystal in,

you can rest assured the color wont turn gray. The secret: the synthetic mica substrate.

Luxury items, products or teenagers, transparent shower gels, vivid eye shadows all will

stand out with intense sparkle that lasts!

Approved or international use, Timiron Ice Crystal complies with REACH and NaTrue criteria.

I youd like to start adding a touch o rost to your products or use the Timiron brand name on your packaging,

write to us at [email protected]. Learn more today at www.merck4cosmetics.com/timironicecrystal.

INTRODUCING DHA PLUS

SELF-TANNING WITHOUT THE ODORTheres plenty to like about sel-tanners: theyre easy to use, ast-

acting and they give your skin that wonderul sun-kissed look! But

using sel-tanning ormulations is not sunshine and roses all the time:

Dihydroxyacetone (DHA) the ingredient responsible or the pleasing

delights can leave something to be desired. When DHA is consumed,

either in the container or during the tanning process, cosmetic

ormulations oten produce an unpleasant odor. You can solve this

problem at the source with one o our ingredients: DHA Plus.

DHA PLUS: IMPROVING A GOOD THINGThe innovation behind DHA Plus is that it prevents typical DHA odors rom

orming instead o masking the smell the way other products approach this

subject. And how does DHA Plus perorm in cosmetic ormulation? The

results o our studies speak or themselves: In an in-house study, 100 % o

consumers surveyed said the ormulation with DHA Plus smelled better

than the one with DHA. In an external in vivo study, 29 consumers and

three proessional testers reported that DHA Plus emitted a signiicantly

weaker odor during the tanning process than DHA.

To learn more about DHA Plus from the market leader for DHA, write to Merck

at [email protected] or visit www.merck4cosmetics.com/DHA Plus.


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04 / Specia l report : mult i-task ing make-up cosmagazine@merck .de

Multi-tasking is astaple o everyday lie.We channel-sur whilewere on the phone.We expect our PDAsto download musicwhile were instant-messaging with threeriends at once. Thelatest addition tomulti-tasking: make-up. This trend is set

to take o in colorcosmetics and skincare and to simpliyyour business. Join uson a guided tour.

MEET MULTI-TASKING

MAKE-UP


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Specia l report : mult i-task ing make-up / 05www.merck4cosmetics .com

WHATS THE NEXT STEP?

We can put you in touch with our specialists at your nearest

Application Technology Center. Theyre well-versed in fnding

the right raw materials and showing you how to make the most o

them. Our ormulation experts will also save you time by ensuring

that your raw materials rom Merck are compatible with each

other. And when its time to provide documentation, youll fnd

that Merck has already done all the work or you. Any way you

look at it, taking the next step with us simplifes your business.

WHATS THE TREND ALL ABOUT?

The operative word here is simpliy. More and more consumers

are looking or uss-ree cosmetics that oer an added beneft.

Take multi-tasking oundation: It moisturizes as it corrects skin

tone and diuses light with just one application. Multiple benefts

like these help consumers quickly and easily choose and apply their

products. So color and skin eel still play a key role, but otheractors such as anti-aging active ingredients and anti-oxidants

gain in importance. At Merck, we can simpliy your customers

decisions and your business, too. To help you stay in ront o this

trend, we oer you all the raw materials you need or multi-task-

ing products active ingredients and pigments rom one source.

WHATS IN IT FOR YOU?

Multi-tasking make-up represents an excellent opportunity or

your products to stand out rom the competition. As this trend

develops, claims rom the felds o personal care and skin care

anti-aging, moisturizing, UV protection, and minerals to name

but a ew will be integrated into color cosmetics. These claims

will also surace in product advertising, so youll be able to com-

municate multiple benefts or one product. In the oundation

example we discussed earlier, you could say that your product

protects, moisturizes, corrects skin tone, and supports a perect

fnish all in one.

A CLOSER LOOK AT HOW MERCK CAN HELP YOUR MAKE-UP MULTI-TASK

PRODUCT INGREDIENTS CLAIMS

Lipstick or lip gloss Eusolex UV pearls,RonaFlair Sotshade,RonaCare ASCIII, pearl-escent eect pigments

Instant anti-aging, UVprotection, light diusion,shiny color eects

Mineral powderoundation

Eusolex T-S, RonaFlairLDP, RonaCare AP,Colorona Oriental Beige

UV protection,mineral, anti-oxidant,instant anti-aging, opticalwrinkle reduction

Concealer RonaCare Tiliroside,RonaFlair Balance Red,

RonaFlair Balance Gold,RonaCare Ectoin

Anti-infammatory,moisturizing, radiance,

invisible skin tone cor-rection


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06 / Specia l report : mult i-task ing make-up cosmagazine@merck .de

EXCELLENT PAYOFFLipstick should glide onto lips and eel comortable

on the skin.

SUFFICIENT COVERAGELips look their best when saturated not spotted with color.

NURTURING INGREDIENTSWhether they contain Vitamin E or our RonaCare AP,

lipsticks can help lips look good and eel good, too.

LONG-LASTINGNo one wants to reapply ater

just one hour.

WORRY-FREE USECustomers need to hear that your lipstick is made out

o high-quality, pure ingredients beore they apply it.

O course, this isnt everything you need to think about when

ormulating your next lipstick. Shine and temperature stability are

important, too. The level o shine your lipstick should provide

will ultimately depend on current trends. As ar as temperature

is concerned, in warmer climates nobody wants their lipsticks to

turn out too sot or sun-bleached. You can keep a lipstick stable

by adding wax or liquid oil to raise or lower the melting point.

As you can see, todays lipsticks need many things at once. To give

you some ood or thought on how to turn a good lipstick into an

excellent lipstick, we sat down with Christian Reischneider.

COSmagazine:Whats the basis o a good lipstick?

Reischneider:At the heart o every lipstick, youll fnd a mixture

o waxy and oily components. This is what carries skincare

components i you choose plus a color component made o

colorants and eect pigments.

COSmagazine:And what about shine whats the right amount?

Reischneider:However much you want! Our customers products

span the entire spectrum, rom satin gloss to high gloss. The nude

and natural look, or example, really plays up the idea o transpar-

ency without using lots o color and shine. At the opposite end, the

glamour look relies on strong colors with sensational pearlescentpigments to catch as much light as possible and emit plenty o glitter

in return. Mercks product portolio has all o the pearlescent pigments

our customers need to create these looks, plus everything in between.

COSmagazine:What are the hallmarks o an excellent lipstick?

Reischneider:There are three things I look or right away. The frst

is the quality o the color is it pure and o good quality? At Merck,

we perorm quality analyses, including all possible impurities to the

strictest standards. The second thing I look or is 100 % light stability.

This ensures that my beautiul red lipstick wont change to orange,

even i its wrapped in transparent packaging, but especially when the

consumer applies it to her lips. Our Xirona Le Rouge pigment is per-ect or creating head-turning reds that stay red. The third thing is to

do what the customer will also do beore buying: Test it on the skin

and look or application, skin eel, spreadability, even distribution,

coverage, and that special color and glossy sparkle eect you are

looking or. I a product ails this sensory test, people will never buy it.

COSmagazine:Reds never gone out o style, but what are the

in lipstick colors right now?

Reischneider:The current color spectrum is quite conserva-

tive. There are plenty o red shades where the accents range

rom purple over red-brownish shades to pink. Wherever red is

headed, Xirona Le Rouge will perorm admirably.

MAKE YOURLIPSTICKMULTI-TASK:AN INTERVIEW WITH CHRISTIAN REIFSCHNEIDER,

LABORATORY MANAGER FOR COSMETIC PIGMENTS AT MERCK

When your customers choose or change their lipstick, they want

a lot more than beautiul color. Here are some o the key tests

they subject your lipsticks to:


7/16

Specia l report : mult i-task ing make-up / 07www.merck4cosmetics .com

CHRISTIAN REIFSCHNEIDER,

Laboratory Manager for Cosmetic Pigments at Merck

MAKE QUICKWORK OF GMP WITH MERCK

As you may know rom ISO 22716, cosmetics legislation

(Cosmetics Regulation (EC) No. 1223/2009) stipulates that

fnished cosmetic products must meet cosmetic GMP standards.

This means that raw materials or those products have to meet

certain criteria, too. To help manuacturers achieve this goal, the

European Federation or Cosmetic Ingredients (EFCI) updated

its own guidelines on raw materials or cosmetic products in

2008. And we have some good news or you: The lions shareo Mercks portolio o active ingredients and pigments or

cosmetics already adheres to the latest EFCI guidelines. Certif-

cation or the rest o our portolio is in the pipeline.

Why ocus on raw materials? When they adhere to GMP, youll

fnd it easier or your fnished products to meet GMP criteria

saving you time and money on certifcation. So when you

choose our raw materials, you can rest easy, knowing that GMP

wont present any obstacles.

Write to [email protected] to learn which o your raw materials

rom Merck are GMP-certied.

COSmagazine:Where do special eects ft into a good lipstick?

Reischneider:Color isnt the only way to help your lipstick stand out

on the shel. Special eects can really help attract your consumers.

Take color travel, rom red to copper and then gold easy with our

Xirona Volcanic Fire pigment. Need gold and silver? Just add Xirona

Moonlight Sparks. It shits between gold and silver, and makes your

lipstick look simply abulous even when its still on the shel. Espe-

cially when the colors dont dier too much, you can still make your

range stand out with the special eects that pearlescent pigments

deliver. Another part o special eects is personal care. When you in-

clude moisturizers or anti-aging ingredients such as RonaCare AP consumers will recognize your products as the lipsticks that do more.

Want to take your lipsticks to the next level? Take the irst step by

writing to [email protected].


8/16

w

08 / Color Forecast cosmagazine@merck .de

Color Forecast spring.summer 2011

We proudly present our spring.summer 2011 Color Forecast, brought to you in cooperation with PeclersParis.

As we adjust to a complex global world context, this season urges us to think positively and adopt an

optimistic outlook. This sentiment underpins all our o the seasons stories. Fresh, romantic, and modern,

In Blooms oral mood delights in the renaissance o Mother Nature in springtime. Wanderlust explores new

horizons and seeks out adventure and global harmony, taking time to enjoy the journey. Once again, the sun

emerges as a source o inspiration and vital energy in Solaris, recalling sunlight and fre. And in Cheerul,color, humor, and easy charm brighten up the everyday where real quality o lie is the ocus.

new

optimism 2011

CHEERFUL

IN BLOOM

SOLARIS


9/16

Color Forecast / 09www.merck4cosmetics .com

WANDERLUST

IN BLOOM lives in harmony with the rhythm o the seasons and sets a roman-

tic, yet novel and modern tone. In a hippie deluxe spirit, classic beauty is perked

up with obeat eects as a counterpoint to a resh and quirky personality.

The attention rests on natures git o rejuvenation in springtime. Drawing on

countryside fowers and oliage, the pink and yellow-green palette plays with

golden refections.

DISTINCTIVE FEATURE Tender and tart greens complement perectly pale and

matte complexions. Whether its pale greenish golds or natural lip tones with a

light iridescent sheen, an ultra-resh monochromatic beauty mood dominates.

WANDERLUST looks to traveling and nomadism to bring adventure and open

up new horizons. Tuning into the slow trend, it also celebrates the luxury o

bare essentials. Cosmopolitan and sophisticated, the look is sheer East meets

West and easy elegance. Glamorous beauty exudes a new nude spirit with

washed, aded, and bleached hal-tones oset by more intense shades and

emme atale-eel.

DISTINCTIVE FEATURE Playing with shadow and light on very pale com-

plexions, make-up is heavy on the eyes smoky or greasy and mostly matte.

Natural lip shades like rosewood are contrasted with cold metallic shades o

red, blue, and ocher.

SOLARIS turns to the sun or reassuring warmth and comort and has the

warm and lively personality to match. With a ocus on the essentials, a strong

sense o style is equal parts sophisticated and natural. As the sun exerts its

power o attraction, glowing reddish and solar bright tones come to the ore.

Beauty is famboyant, with earthy tones and updated terracotta or both youngand mature looks.

DISTINCTIVE FEATURE Reddish ochers, burnt oranges, ery reds, and charred

browns are contrasted with chalk white and pigmentary blue. Glowing complex-

ions are accentuated with a rich array o warm dark tones and a new twist to

smoky eyes.

CHEERFUL calls or simple and resh designs that match a young, careree,

and sassy attitude. New colors and eects remain on eminine and cute. This

simple, pragmatic, and optimistic liestyle is refected in fag-inspired primary

tones red, white, and blue that are paired with perky pastels and grating

brights. Easy, minimalist, and retro, the mood has a resh youthul eel or day

and a graphic orientation or night.

DISTINCTIVE FEATURE Make-up and complexions are light and airy, with

cheeks and temples being the most made-up eatures. The intense palette plays

with subtle pearly sheens and light-refecting pigments.

For the complete Color Forecast,head to www.merck4cosmetics.com/CF11.


10/16

10 / Specia l report : appl icat ion technology cosmagazine@merck .de


11/16

www.merck4cosmetics .com Specia l report : appl icat ion technology / 11

A PROFILE TO PINPOINT YOUR PERFECT FILLER

I you eel overwhelmed by the task o selecting your next fller,we have some good news: Mercks new brochure is an excel-

lent compass. At Merck, we understand that youre spoiled or

choice. Thats why weve created a detailed yet easy-to-use pro-

fle or each o our 18 RonaFlair unctional fllers. The panel

guides you to the right choice all you have to do is decide

what you want the fller to do. But how exactly do you do that?

Lets take it step by step.

FIRST THINGS FIRST: FEEL IT

Beore considering specifc eects, you have to think skin-deep

literally. Fillers must be skin-riendly and oer good skin eel; i

these criteria arent met, theyre already out o the running. Asnearly every one o our RonaFlair unctional fllers is mineral

in origin and designed to oer a very good skin eel, any fller

you choose will meet both o these requirements.

SEE IT: YOUR FILLER AT WORK

Next, ask yoursel what you want this fller to do. In other

words: What will it do or or on the skin? Eects all into three

categories: mattiying; texture improvement; skin correction/

sot ocus. As you decide, remember that the structure o a

fller determines the overall eect. Whats more, that eect dic-

tates the claim and the claim plays a key role in your marketing

message. An example: mattiying ace powder. To claim that

your powder gives skin a matte appearance by absorbing oiland sebum, youd need a fller with a porous substrate that also

scatters light eectively.

ADD SOME FLAIR!

Now its time to choose your fller and at Merck, youve got

an unparalleled selection at your fngertips. What makes our

range so unique? Our RonaFlair unctional fllers are based

on dierent substrates with dierent morphologies: spheres,

crystals, platelets, and combinations o these. So youre ree to

create just about any eect you can imagine. And the marketing

possibilities are endless! Were especially excited about our latest

fller, RonaFlair White Sapphire. It creates a sot ocus eectwhile improving your ormulations texture the frst o our

fllers to strike this balance! For more inormation, check out the

eature on RonaFlair White Sapphire in this section.

Need to ind the right iller or your next product? Our experts at our

Cosmetic Technology Center would be delighted to hear rom you.

Let us know how we can help by writing to [email protected].

Explore the complete range o RonaFlair illers at

www.merck4cosmetics.com/Functionalillers.

When it comes to cosmetics, is it possible to have too many options? Not i you know

how to navigate your way through them. As experts in application technology, Merck

is right by your side. Youll fnd helpul tools along the way in our new brochure which

will guide you without difculty through the complex world o unctional fllers. Weve

also added our new fller RonaFlair White Sapphire to our portolio more on this on

the ollowing pages. On your journey, youll also come across color travel pigments that

help your products stand out on shelves plus a peptide designed or ultimate precision

in anti-aging. For top-level assistance, we have specialists at the Merck Cosmetic

Technology Center who can support you in fnding the perect solution. Bon voyage!


12/16

cosmagazine@merck .de

WHAT ARE THE KEY FACTS AND FIGURES?

RonaFlair White Sapphire is a pure white unctional

fller in powder orm with a slight shine. Based on alu-

mina platelets, its particles are smaller than 16 m.

WHAT EFFECTS DOES IT CREATE?

This unctional fller stands or silky eel, subtle luster,

and natural radiance a unique combination o sensory

eects and optical properties that makes RonaFlair

White Sapphire a real gem.

WHAT ABOUT THE BENEFITS?

RonaFlair White Sapphire boasts excellent slip char-acteristics and skin eel it simply glides on. This fller

also has superior adhesion, important when you want

your eects to last rom morning to night. Then theres

texture improvement: RonaFlair White Sapphire

gives sotness and richness to the application texture.

Thanks to the natural sot ocus eect, it blurs fne

lines and wrinkles to create the appearance o a natural,

well-balanced complexion with a subtle glow.

HOW DOES THE SOFT FOCUS EFFECT WORK?

The platelets structure actually diuses light, helping

contours appear soter and even more natural. At thesame time, this eect nicely balances transparency

and coverage something many consumers in US and

European markets are highly interested in.

WHAT KINDS OF PRODUCTS IS IT USED IN?

Powders (pressed and loose), eye shadows, oundations,

blushes, lipsticks, lip glosses, and acial creams are

perect or RonaFlair White Sapphire.

WHICH PRODUCT CLAIMS DOES IT SUPPORT?

RonaFlair White Sapphire helps you back these claims:

luxurious/precious; long-lasting; pure; skin-riendly;

mineral; natural. Whats more, it complies with REACH

and NaTrue criteria.

HOW CAN IT HELP SELL FINISHED PRODUCTS?

At Merck, we believe that RonaFlair White Sapphireadds a touch o luxury. When it touches the skin, this

unctional fller eels wonderul. And the synthetic

sapphire within evokes the aura o gemstones and jewelry.

(For more on synthetic sapphire, see the INCI name at a

glance section.) This all comes alive in the appearance

and the subtle shimmer. Together, these storylines give

your fnal product a premium look and eel.

Meet RonaFlair White Sapphire, the latest addition to our already extensive line-up o unctional fllers.

Combining texture improvement, superb skin eel, and a natural sot ocus eect, its the perect

complement to our broad portolio one thats unmatched in the industry. Our FAQs show whats in

RonaFlair White Sapphire or you.

A NEW DASH OF FLAIR:

RONAFLAIR

WHITE SAPPHIRE

12 / Specia l report : appl icat ion technology

INCI NAME AT A GLANCE: RONAFLAIR WHITE SAPPHIRE

The International Nomenclature o Cosmetic Ingredients (INCI) is a system o names that must

be listed on every fnished cosmetic product. INCI rules also stipulate that cosmetic manuacturers

speciy all used ingredients. For RonaFlair White Sapphire, which is a unctional fller based on

aluminum oxide, it is obligatory to list alumina. With one exception: RonaFlair White Sapphire

can be declared as synthetic sapphire due to its particular type o aluminum oxide or alumina.

Request more inormation on RonaFlair White Sapphire at [email protected] or visit

www.merck4cosmetics.com/RonaFlaireWhitesapphire.


13/16

MERCK APPLICATION KITS

DE-STRESS WITH YOURBEAUTY SPA KIT

Looking to add a calming, nurturing

spa touch to your skincare products?

Mercks Your Beauty Spa kit has just

the thing. Seven things, in act:

seven samples eaturing the pigmentsand active ingredients that bring the

spa experience home.

For complete inormation on

Your Beauty Spa kit,

visit www.merck4cosmetics.com/

yourbeautyspa.

Cosmetic Technology Center

INSTRUCTION INSIGHT INSPIRATION:

THE MERCK CTC

Part o a worldwide network o Mercks Global Applied Technology Centers, the Cosmetic

Technology Center (CTC) in Darmstadt, Germany, opened its doors in September 2009. Larger

laboratories, twice as much workspace and a modern seminar room or up to 20 participants

are now available. Since September, local and international customers rom all over the

world have taken part in customer workshops and individual training courses. Participants

came in rom Brazil, Columbia, France, Russia, Swiss, Spain, Belgium, and Germany. Every-

one has gained rom the expanded training acilities at the new CTC, which provides resh

insight into the theoretical and practical aspects o pigments and active ingredients.

THINKING ABOUT TOMORROW TODAY

The CTC is already proving ideal or us to gain deeper insights into customer needs. Cosmetics

proessionals are welcome to devote a ull day or two to discussing new options in the

development o skin care, sun care, and a variety o eye-catching cosmetics with visually

attractive eects. Covering the felds o active ingredients, inorganic/organic UV flters,

sel-tanning agents, pearlescent pigments, and unctional fllers, topics can range rom

ormulation guidelines to raw material background inormation, and stable and innovative

ormulations. Whatever the issue, we have a variety o experienced cosmetics application

specialists on hand to ensure youre always on top o emerging trends and developments.

From raw materials to ormulation, the Merck CTC can guide you to the right solution.

To schedule an appointment, please write to [email protected].

Or learn more about the CTC at www.merck4cosmetics.com/CTC.

Color travel pigments

A LITTLE COLOR TRAVEL GOES A LONG WAY

When youre designing new color cosmetic shades, you dont have to count on just one

stand-out color to make your product turn heads. Pearlescent pigments especially

those with intererence color eects oer you more possibilities or truly eye-

catching eects. Our Xirona Color Travel pigments in particular are a sophisti-cated yet straightorward way to get creative. Using the right combination with

other colorants, you can achieve up to our colors within one cosmetic product.

Boasting brilliant and multiple eects, your premium cosmetic ormulations

are sure to earn a second look on the shel. Neighboring products (probably

only monochrome) will look at and tired by comparison.

FORMULATE TO SURPRISE

Since color travel pigments shit rom one color to the next, you can take ull advantage

o them by using the element o surprise. This can be in un-expected places, like eyelids.

Or unexpected ways, such as taking one three-color travel pigment and complementing

it with a darker absorption color. This will create a ourth color.

Whats more, our color travel pigments are highly exible and suitable or color cosmetic

and personal care products alike. For real radiance, choose the brilliant sparkling eect

pigments with high transparency; the medium-sized particles are perect or a silkier

covering eect. And just a small amount delivers plenty o visual impact. Blend them

with pearlescent pigments, any approved organic or inorganic color, or both its

entirely up to you. And itll provide precisely the ascinating look you want!

Write to [email protected] or details on how to use color travel pigments in your color

cosmetics. Explore all our travel pigments at www.merck4cosmetics.com/colortravel.

www.merck4cosmetics .com Specia l report : appl i cat ion technology / 13


14/16

14/ Product showcase cosmagazine@merck .de

UV flters: applications beyond sun care

FIGHT FREE RADICALS IN SKIN CARE AND COLOR COSMETICS WITH EUSOLEX T-PRO

At Merck, weve observed that active ingredients are rapidly gaining ground in areas outside

of pure skin care. Our Eusolex T-PRO is one of those ingredients, especially because the issue

o UV protection is here to stay. This inorganic UV lter also provides excellent protection

against ree radicals, which make skin appear older. And since it mimics natural skin tones,Eusolex T-PRO is ideally suited to oundations, tinted emulsions, powders, and anhydrous

products. You can even mix it with color pigments or skin that looks beautiul and stays

healthy. Formulators will be delighted to know that Eusolex T-PRO has little eect on

coverage and reduces the greasiness o oil and wax-based ormulations.

For literature on new opportunities with Eusolex T-PRO, write to [email protected].

Visit www.merck4cosmetics.com/eusolextpro or complete inormation on this UV lter.

DESIGNING PRODUCTS FOR SENSITIVE SKIN? JAZZING UP YOUR FOUNDATION WITH UV PROTECTION?

Whether sun care, skin care, or color cosmetics Eusolex UV-Pearls are the perect way

to add powerul UV protection with maximum saety. Thanks to encapsulated UV flters,

Eusolex UV-Pearls are non-irritant to the skin and have a low allergy potential. Learn

more about our sunglasses or the skin at www.merck4cosmetics.com/UVPearls.

DIS E

R TA R RAI

Ronastar Gold resembles lustrous gold dust.

It combines high gloss and extraordinary bril-

liance to create a deep, pure gold.

A clean, intense blue, Ronastar Blue eatures

delicate touches o pink or a truly multi-color

luster.

For high-impact reds, Ronastar Red oers the

perect balance o luxury and luminosity.

Ronastar Purple, a subtly glittering, sparkling

violet, is perect or creating moods both elegant

and antastic.

Bath and spa products in particular will benefit from

Ronastar Aqua, a fresh, contemporary turquoise.

Perect or sel-tanning products, Ronastar

Silver is compatible with DHA. Its silvery-white

luster is punctuated with slight yet colorul

glitter.

Add ireworks to products with Ronastar

Copper, a high-luster pigment that shimmers

between copper and golden red, even boastingpink twinkles at certain angles. Its also com-

patible with DHA, making the pigment a good

choice or sel-tanning ormulations.

Ronastar Colors

RE H H I HR T R

A typical rainbow has seven colors and thats how many youll fnd in our

Ronastar Colors assortment. Based on incredibly thin calcium aluminum

borosilicate platelets, this range o intererence pigments adds subtle sparkle

and high luster. The best part: Ronastar Colors are extremely versatile.

TH DI FER NCE ISII S STRA E

Vivid colors, elegant and shimmery sparkles, shades o the rainbow, extraordinary skin

eel how do Ronastar Colors manage it all? The answer lies in the substrate. All

seven pigments are based on extremely thin calcium aluminum borosilicate platelets,

ranging rom 10 m to 100 m. The small particle size is also why the pigments eel

so good on the skin. And since the platelets are synthetic, theres nothing to get in the

way o pure, clear colors and all you need is a small amount o pigment.

EN L S APPLICA I SIBILITIE

With their excellent skin eel, Ronastar Colors are a perect choice or color cosmetics,

like lipstick, nail polish, eye liner, and eye shadow. Yet the pigments sophisticated

shimmer is also well-suited to personal care products such as rinse-o shower gel and

shampoo. These clear ormulations allow color and luster to take center stage.

Lo kingors perior l, antshimm r,a d el ti n danywhereelse?

Visit w.m rck4 os . r nasta t do l olorsbr chureor

write o c smagazne .. to learnmor .


15/16

From the head o ice / 15www.merck4cosmetics .com

PRECISION COMES IN A CIRCLE

TARGET YOUR ANTI-AGING EFFORTS

WITH RONACARE CYCLOPEPTIDE-5

Coming soon: RonaCare Cyclopeptide-5, an innovativeactive ingredient which will unlock a new dimension in

eective anti-aging. Designed using state-o-the-art

molecular modeling technology, this unique biomimetic,

homodetic, and cyclic peptide uses precise action mecha-

nisms ound in nature to smooth and frm skin while

boosting its elasticity.

HIGH SELECTIVITY BY DESIGN

I you think o peptides as keys and skin cell surace receptors

as locks, youll see how RonaCare Cyclopeptide-5 delivers high

selectivity to its biological target site. The peptide provides the

best ft in the lock-and-key model due to its cyclic structure.

RonaCare Cyclopeptide-5 is designed to ft to certain integrins,

skin cell receptors responsible or communication between skin

cells and the extracellular matrix. By imitating and reviving

natural processes o skin communication and repair, the peptide

helps counteract the aging process.

FLEXIBILITY IN FORMULATION

As RonaCare Cyclopeptide-5 has no need or a counter-ion(due to its shape), it provides ormulation specialists with

increased technical latitude. RonaCare Cyclopeptide-5 is ideal

or anti-aging applications. Its also highly stable thanks to its

cyclic structure.

Stay tuned for the upcoming launch

of RonaCare Cyclopeptide-5!

Preparations are well underway,

so look for updates from us soon!

Success goes hand in hand with responsibility

DOING OUR PART

At Merck, we believe that success begins with people. Peoplewithin our company and within our communities. Thats why we

take our responsibilities so seriously. And in ocusing on people,

we also see ourselves as part o the community at our individual

locations and globally. We take responsibility or all o our

activities, whether they relate to our products, employees, the

environment, or our community. To back up words with action, weve

set ourselves targets in ive areas: product responsibility; supply

chain; employees; the environment; community engagement.

To ind a complete overview o how we live

the values in our Sustainability Program,

please visit www.merck.de/en/company/responsibility.

ACQUISITION

OPENS UP

OPPORTUNITIES

IN ASIA

Did you know that China is predicted to become the worlds

second-largest eect pigment market this year? To take advan-

tage o this development, Merck KGaA acquired Suzhou Taizhu

Technology Development Co. Ltd. (oten simply called Taizhu)

last September.

Taizhu is one o the biggest eect pigments companies in the

Chinese market. The transaction is highly attractive or Merck,

reports Klaus Bischo, Head o the Perormance & Lie Science

Chemicals division at Merck KGaA, because Taizhus products

complement our premium product portolio with a range that

mainly serves the growing value-or-money market segment. In

addition, Taizhus customer base ideally complements our own.

In recent years, Taizhu has built an outstanding reputation as a

reliable source o high-quality eect pigments.


16/16

16 / Events

PUBLISHED BY

Merck KGaA

Perormance & Lie Science

Chemicals

Frankurter Strasse 250

64293 Darmstadt

Germany

Phone: +49 6151 72-6899

Fax: +49 6151 72-916899

[email protected]

EDITING & LAYOUT

RTS Rieger Team,

www.rts-riegerteam.de

DISCLAIMER

Merck provides inormation

on application technologies

and relevant regulations

based upon our current

knowledge and opinion at

the time o printing. Merck

makes no representation

or warranty o any kind, ex-

press or implied, including

merchantability or itness

or a particular use, with

respect to such inorma-

tion or its application.

Purchasers must indepen-

dently determine the

suitability o our ingre-

dients or the purchasers

intended product, use

or process. Purchaser is

responsible or observing

all laws and regulations

relevant to such products,

uses or processes. The

oregoing inormation and

suggestions are also pro-

vided without warranty o

non-inringement as to the

intellectual property rightso third parties, and shall

not be construed as any

inducement to inringe the

rights o third parties.

MERCK AT in-cosmetics 2010:THREE DAYS, ENDLESS INSPIRATION

Ready or a frst-hand look at game-changingcosmetic pigments and active ingredients?

Visit us at booth D14 at this years in-cosmetics,

held on April 1315 in Paris.

A SNEAK PREVIEW FOR OUR

COSMAGAZINE READERS:

POWERFUL ANTI-AGING.

Discover an exciting

new way to support

your anti-aging

claims with our

latest active

ingredients.

NEW

DIRECTIONS IN

SUN PROTECTION.

Talk to us about how

encapsulated hydro-

phobic UV flters unlock

new opportunities or

ormulation.

IMPRESSIVE INSECT REPELLENT IR3535.

Explore eective lice protection or children

and adults alike plus a kit that eatures our

tested ormulation and resh sales ideas.

VERSATILE FUNCTIONAL FILLERS.Find out how our line o multi-tasking RonaFlairTM

fllers give your ormulations that extra something

at the point o sale.

HIGH-IMPACT COSMETIC

EFFECT PIGMENTS.

Learn how Xirona and

Timiron eect pigments

create an element o

surprise thanks to

lustrous color travel

eects and dramatic,

mirror-like sparkle.

COLOR FORECAST.

The spring.summer

2011 season celebrates

a new optimism. Join

make-up artist Luis

Huber at our booth D14

as he presents the trends

eatured in this issue.

REGISTER FOR IN-COSMETICS

TODAY AT WWW.IN-COSMETICS.COM

ITS INSIGHT AND INSPIRATION YOU DONT

WANT TO MISS.

EVENTS IN 2010

April 1315 IN-COSMETICS, PARIS www.in-cosmetics.com

May 57 FORUM COSMETICUM, INTERLAKEN, SWITZERLAND www.swissscc.ch

May 910 HPCI CONGRESS, ISTANBUL www.hpci-congress.com

May 1112 SCC SUPPLIERS DAY, EDISON, NJ, USA www.scconline.org

May 26 BDIH WORKSHOP, MANNHEIM, GERMANY www.bdih.de

June 23 ANTI-AGING SKIN CARE CONFERENCE, LONDON www.summit-events.com

September 2023 26TH IFSCC CONGRESS, BUENOS AIRES www.iscc2010.com

October 1315 SEPAWA CONGRESS & EDC CONFERENCE, FULDA, GERMANY www.sepawa.com

cosmagazine@merck .de

www merck4cosmetics comIn a global economy business runs 24/7 Thats why

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