EMBARKA  

MISSION  STATEMENT  

EMBARKA  

•  EMBARKA  OFFERS  THE  MOST  UP  TO  DATE  FASHIONS  FOR  THE  YOUNG  WOMAN,  WHO  WANTS  TO  LOOK  CITY  CHIC,  BUT  WHO  IS  SOMEWHAT  PRICE  CONSCIOUS.  CATERING  TO  WOMEN  AGES  18-­‐30,  WE  FEATURE  ITEMS  THAT  MAKE  THE  TRANSFORMATION  FROM  BUSINESS  9  TO  5,  TO  STUNNING  CASUAL  ATTIRE  EASY.    AT  WORK  OR  AT  PLAY,  OUR  VERSATILE  LINE  IS  IDEAL  FOR  THE  BUSY  YOUNG  PROFESSIONAL  WHO  WANTS  TO  STAY  AHEAD  OF  THE  REST.  FROM  OUR  STORE  ASSOCIATES  TO  OUR  CORPORATE  EXECS,  WE  SHARE  A  COMMON  GOAL:  TO  STRIVE  FOR  THE  BEST,  AND  DRESS  OUR  CUSTOMERS  FOR  SUCCESS.      

Mission  Philosophy      EMBARKA    

•  EMBARKA  prides  itself  when  it  comes  to  the  quality  of  our  designs  and  fabrics  for  our  clothing.  All  aspects  of  our  product  down  to  the  buXons,  and  zippers  are  carefully  selected  from  some  of  the  best  fabrics  to  saZsfy  our  on  the  go  customer  who  cares  about  quality,  but  who  does  not  want  to  break  the  bank.  To  go  along  with  our  high  quality  product,  we  also  like  to  deliver  high  quality  service  in  all  three  of  our  locaZons  [New  York,  Los  Angeles,  and  Chicago]  and  at  our  headquarters  located  in  Brooklyn,  New  York.  All  of  our  employees  are  highly  trained  to  cater  to  our  customers.  Therefore,  you  will  always  be  in  contact  with  someone  who  knows  the  in-­‐and-­‐outs  of  the  retail  and  customer  care  industry  when  shopping  with  EMBARKA.  With  our  selling  period  set  from  November  to  August  we  take  our  Zme  to  research,  and  carefully  select  items  that  will  be  best  for  our  customer,  and  keep  fresh  items  to  display,  so  our  customers  are  in  contact  with  our  new  best  pieces  throughout  our  selling  period.    

EMBARKA  

     VISION  BOARD  

Customer  Profile  

Cont.  •  Name:  Elizabet  Cartola  •  Age:  24    

•  Loca/on:  Brooklyn,  New  York    

•  Hometown:  SeaXle,  Washington    

•  Educa/on:  Bachelors  degree  in  Journalism  from  University  of  Washington    

•  Occupa/on:  Assistant  Editor  at  a  Music  and  Cultural  Arts  magazine.  

•  Personality  &  Lifestyle:    

•  SarcasZc  

•  Great  Sense  of  Humor    

•  Very  outgoing    

•  Friendly    

•  Stubborn  

•  Short  tempered    

•  AthleZc    

•  Likes  to  keep  busy    

•  Neat  

•  Works  beXer  under  pressure    

•  Loves  spicy  food;  Jerk  chicken,  plantains  and  rice  are  her  favorite  dish    

Cont..  •  Doesn’t  really  care  for  sweets,  but  will  eat  cake  if  it’s  around  

•  Listens  to  Prince  whenever  she  is  sad  or  lonely  •  Knows  all  the  lyrics  to  any  Jay-­‐Z  song    •  Plays  the  piano  and  her  boyfriend  is  teaching  her  the  guitar    •  Has  a  ritual  to  go  out  to  dinner  every  Thursday  with  her  boyfriend  JusZn    •  Goes  out  to  eat  all  the  Zme  instead  of  cooking  

•  Favorite  Restaurant  is  Dressler  in  Brooklyn.    •  Has  a  French  bull  dog  named  Fifi    •  Has  a  membership  to  AnyZme  fitness  and  uses  it  whenever  she  has  Zme    •  Loves  to  play  soccer  and  basketball  •  Always  wears  heels  or  Converse.    •  Hates  texZng  and  rather  talk  on  the  phone.    

•  She  hates  social  networks,  excluding  TwiXer.  She  always  tweets  wiXy  quotes  that  she  thinks  of  randomly.    •  Treats  herself  to  a  Spa  day  once  a  month;  pedicure,  manicure,  massage,  facial,  and  hair  treatments.  •  Favorite  perfume  is  anything  by  CarZer  •  Keeps  her  makeup  natural,  or  just  a  red  lipsZck.    •  Loves  wearing  her  glasses  •  Every  Halloween  she  plays  Amnesia  (videogame)  

•  She  barely  follows  fashion  trends,  but  she  loves  upgrading  her  electronics    •  Has  a  checking  account  at  Chase  

Cont…  •  Price  conscious    •  Likes  to  read;  “The  Kite  Runner,”  “Like  Water  for  Chocolate,”  and  “Vogue”  •  Hates  taXoos  on  women    •  Favorite  color  is  Grey.    •  Loves  Casio  watches,  owns  10.    •  Comes  from  a  well-­‐to-­‐do  family,  but  is  independent  and  supports  herself….  for  the  most  part.    •  Loves  children,  but  isn’t  sure  if  she  wants  any.    •  Loves  spending  Zme  with  her  family    •  Very  close  to  her  older  sister  (4  years  older)    •  Loves  Coca  Cola,  but  prefers  drinking  Spa  infused  water  (lemon,  and  cucumbers).    •  Enjoys  simng  on  the  top  of  her  apartment  building  roof  drawing  and  drinking  wine  in  the  evening    •  Enjoys  red  wine  •  Hennessey  and  Coke  is  her  favorite  mixed  drink  when  she  goes  out    •  Loves  to  go  out  during  the  weekends,  concerts,  and  movies.    •  Prefers  Dance  clubs  instead  of  Bars.    •  Loves  comedies  and  acZon  movies  •  Favorite  TV  shows  are;  Sons  of  Anarchy,  and  Breaking  Bad  

STYLE NUMBERING SYSTEM

1 YEAR1 2013

2 SEASONA FALL

3 CLASS1 TOPS2 BOTTOMS3 OUTERWEAR

4 SUB CLASS1 TOPS

1 THE BOYFRIEND BUTTON DOWN2 THE MINNIE T-SHIRT3 CAMPER SWEATER4 THE POSH CREW NECK5 DIAMOND V NECK

2 BOTTOMS1 DENIMLICIOUS JEAN2 HUG ME LEATHER LEGGINGS3 RELAXED PANT

3 OUTERWEAR1 JOHNNY BLAZE BLAZER2 THE MICHAEL JACKET3 THE CHANELLE BOLERO

5 COLOR1 MULTI2 BLACK3 WHITE4 RED5 GREY6 BLUE7 TAN

6 FABRICATION1 COTTON2 DENIM3 FAUX LEATHER4 CABEL KNIT5 GABARDINE

7 SIZE1 SMALL2 MEDIUM3 LARGE4 EXTRA LARGE5 26 47 6 8 99 10

B 12EXAMPLE: 1A12413

1 20132 FALL3 TOP4 T-SHIRT5 RED

Planning  Calendar  FASHION MERCHANDISING PLANNING CALENDAR

SEASON/YEAR: FALL 2013 IN-STORE DELIVERY: AUG 2013

MONTH OCT. NOV. DEC. JAN. FEB. MAR. APR. MAY JUN. JUL. AUG.STEP 1 Research

market,packaging &scents

STEP 2 Begin todesign &sketch

STEP 3 Swatch &begin to make samples

STEP 4 Earlyproduction,retail ordersplaced

STEP 5 Majorproduction begins

STEP 6 Major productioncontinued…

STEP 7 Major production…in-storepromotions

STEP 8 Shippingperiod,in-storepromotions

STEP 9 Shippingperiod,in-storepromotions

STEP 10 Shippingcontinued…

STEP 11 Storeset up

STEP 12

SEPT.

Track retailselling, planfor nextseason

UNIT DISTRIBUTION PLAN

VENDOR NAME BEGIN SHIP COMPLETE LABEL SEASONEMBARKA OCTOBER SEPTEMBER EMBARKA FALL 2013

X NEW ORDER SHIPPED: X ORDINARY

SIZESTYLE # DESCRIPTION COLOR S M L XL TOTAL UNITS WHOLESALE RETAIL TOTAL WHOLESALE1A13441 CABLE KNIT SWEATER RED 4 4 $16.70 $34.00 $66.801A13442 CABLE KNIT SWEATER RED 5 5 $16.70 $34.00 $83.501A13443 CABLE KNIT SWEATER RED 4 4 $16.70 $34.00 $66.801A13444 CABLE KNIT SWEATER RED 5 5 $16.70 $34.00 $83.501A13741 CABLE KNIT SWEATER TAN 6 6 $16.70 $34.00 $100.201A13742 CABLE KNIT SWEATER TAN 8 8 $16.70 $34.00 $133.601A13743 CABLE KNIT SWEATER TAN 4 4 $16.70 $34.00 $66.801A13744 CABLE KNIT SWEATER TAN 5 5 $16.70 $34.00 $83.501A13341 CABLE KNIT SWEATER WHITE 6 6 $16.70 $34.00 $100.201A13342 CABLE KNIT SWEATER WHITE 8 8 $16.70 $34.00 $133.601A13343 CABLE KNIT SWEATER WHITE 5 5 $16.70 $34.00 $83.501A13344 CABLE KNIT SWEATER WHITE 4 4 $16.70 $34.00 $66.801A13541 CABLE KNIT SWEATER GREY 5 5 $16.70 $34.00 $83.501A13542 CABLE KNIT SWEATER GREY 6 6 $16.70 $34.00 $100.201A13543 CABLE KNIT SWEATER GREY 4 4 $16.70 $34.00 $66.801A13544 CABLE KNIT SWEATER GREY 4 4 $16.70 $34.00 $66.801A12311 COTTON T-SHIRT WHITE 5 5 $12.74 $26.00 $63.701A12312 COTTON T-SHIRT WHITE 9 9 $12.74 $26.00 $114.661A12313 COTTON T-SHIRT WHITE 7 7 $12.74 $26.00 $89.181A12314 COTTON T-SHIRT WHITE 5 5 $12.74 $26.00 $63.701A12611 COTTON T-SHIRT BLUE 5 5 $12.74 $26.00 $63.701A12612 COTTON T-SHIRT BLUE 7 7 $12.74 $26.00 $89.181A12613 COTTON T-SHIRT BLUE 4 4 $12.74 $26.00 $50.961A12614 COTTON T-SHIRT BLUE 4 4 $12.74 $26.00 $50.961A12111 COTTON T-SHIRT MULTI 5 5 $12.74 $26.00 $63.701A12112 COTTON T-SHIRT MULTI 6 6 $12.74 $26.00 $76.441A12113 COTTON T-SHIRT MULTI 4 4 $12.74 $26.00 $50.961A12114 COTTON T-SHIRT MULTI 4 4 $12.74 $26.00 $50.961A14311 CREW NECK T-SHIRT WHITE 6 6 $12.04 $24.00 $72.241A14312 CREW NECK T-SHIRT WHITE 8 8 $12.04 $24.00 $96.321A14313 CREW NECK T-SHIRT WHITE 5 5 $12.04 $24.00 $60.201A14314 CREW NECK T-SHIRT WHITE 4 4 $12.04 $24.00 $48.161A14611 CREW NECK T-SHIRT BLUE 5 5 $12.04 $24.00 $60.201A14612 CREW NECK T-SHIRT BLUE 7 7 $12.04 $24.00 $84.281A14613 CREW NECK T-SHIRT BLUE 4 4 $12.04 $24.00 $48.161A14614 CREW NECK T-SHIRT BLUE 4 4 $12.04 $24.00 $48.161A14411 CREW NECK T-SHIRT RED 5 5 $12.04 $24.00 $60.201A14412 CREW NECK T-SHIRT RED 6 6 $12.04 $24.00 $72.241A14413 CREW NECK T-SHIRT RED 4 4 $12.04 $24.00 $48.161A14414 CREW NECK T-SHIRT RED 4 4 $12.04 $24.00 $48.161A11711 LONG SLEEVER BUTTON UP TAN 4 4 $18.52 $37.00 $74.081A11712 LONG SLEEVER BUTTON UP TAN 6 6 $18.52 $37.00 $111.121A11713 LONG SLEEVER BUTTON UP TAN 5 5 $18.52 $37.00 $92.601A11714 LONG SLEEVER BUTTON UP TAN 4 4 $18.52 $37.00 $74.081A11311 LONG SLEEVER BUTTON UP WHITE 5 5 $18.52 $37.00 $92.601A11312 LONG SLEEVER BUTTON UP WHITE 9 9 $18.52 $37.00 $166.681A11313 LONG SLEEVER BUTTON UP WHITE 5 5 $18.52 $37.00 $92.601A11314 LONG SLEEVER BUTTON UP WHITE 4 4 $18.52 $37.00 $74.081A15311 V-NECK T SHIRT WHITE 6 6 $16.70 $34.00 $100.201A15312 V-NECK T SHIRT WHITE 8 8 $16.70 $34.00 $133.601A15313 V-NECK T SHIRT WHITE 5 5 $16.70 $34.00 $83.501A15314 V-NECK T SHIRT WHITE 5 5 $16.70 $34.00 $83.501A15611 V-NECK T SHIRT BLUE 6 6 $16.70 $34.00 $100.201A15612 V-NECK T SHIRT BLUE 7 7 $16.70 $34.00 $116.901A15613 V-NECK T SHIRT BLUE 4 4 $16.70 $34.00 $66.80

TOTAL RETAIL$136.00$170.00$136.00$170.00$204.00$272.00$136.00$170.00$204.00$272.00$170.00$136.00$170.00$204.00$136.00$136.00$130.00$234.00$182.00$130.00$130.00$182.00$104.00$104.00$130.00$156.00$104.00$104.00$144.00$192.00$120.00$96.00

$120.00$168.00$96.00$96.00

$120.00$144.00$96.00$96.00

$148.00$222.00$185.00$148.00$185.00$333.00$185.00$148.00$204.00$272.00$170.00$170.00$204.00$238.00$136.00

UNIT DISTRIBUTION PLAN

VENDOR NAME BEGIN SHIP COMPLETE LABEL SEASONEMBARKA OCTOBER SEPTEMBER EMBARKA FALL 2013

X NEW ORDER SHIPPED: X ORDINARY

SIZESTYLE # DESCRIPTION COLOR S M L XL TOTAL UNITS WHOLESALE RETAIL TOTAL WHOLESALE1A1564 V-NECK T SHIRT BLUE 4 4 $16.70 $34.00 $66.80

1A33231 BOLERO JACKET BLACK 5 5 $17.08 $35.00 $85.401A33232 BOLERO JACKET BLACK 7 7 $17.08 $35.00 $119.561A33233 BOLERO JACKET BLACK 6 6 $17.08 $35.00 $102.481A33234 BOLERO JACKET BLACK 8 8 $17.08 $35.00 $136.641A31651 BLAZER JACKET BLUE 6 6 $17.28 $35.00 $103.681A31652 BLAZER JACKET BLUE 7 7 $17.28 $35.00 $120.961A31653 BLAZER JACKET BLUE 6 6 $17.28 $35.00 $103.681A31654 BLAZER JACKET BLUE 8 8 $17.28 $35.00 $138.241A32231 FAUX LEATHER JACKET BLACK 5 5 $17.68 $36.00 $88.401A32232 FAUX LEATHER JACKET BLACK 8 8 $17.68 $36.00 $141.441A32233 FAUX LEATHER JACKET BLACK 7 7 $17.68 $36.00 $123.761A32234 FAUX LEATHER JACKET BLACK 8 8 $17.68 $36.00 $141.44

GRAND TOTAL 378 $5,895.70

Unit  DistribuZon    

UNIT DISTRIBUTION PLAN

VENDOR NAME BEGIN SHIP COMPLETE LABEL SEASONEMBARKA OCTOBER SEPTEMBER EMBARKA FALL 2013

X NEW ORDER SHIPPED: X ORDINARY

SIZESTYLE # DESCRIPTION COLOR 2 4 6 9 10 12 TOTAL UNITS WHOLESALE RETAIL TOTAL WHOLESALE TOTAL RETAIL

1A23755 RELAXED PANT TAN 5 5 $17.80 $36.00 $89.00 $180.001A23756 RELAXED PANT TAN 6 6 $17.80 $36.00 $106.80 $216.001A23757 RELAXED PANT TAN 9 9 $17.80 $36.00 $160.20 $324.001A23758 RELAXED PANT TAN 4 4 $17.80 $36.00 $71.20 $144.001A23759 RELAXED PANT TAN 4 4 $17.80 $36.00 $71.20 $144.001A2375B RELAXED PANT TAN 5 5 $17.80 $36.00 $89.00 $180.001A23355 RELAXED PANT WHITE 6 6 $17.80 $36.00 $106.80 $216.001A23356 RELAXED PANT WHITE 8 8 $17.80 $36.00 $142.40 $288.001A23357 RELAXED PANT WHITE 9 9 $17.80 $36.00 $160.20 $324.001A23358 RELAXED PANT WHITE 5 5 $17.80 $36.00 $89.00 $180.001A23359 RELAXED PANT WHITE 4 4 $17.80 $36.00 $71.20 $144.001A2335B RELAXED PANT WHITE 4 4 $17.80 $36.00 $71.20 $144.001A23655 RELAXED PANT BLUE 5 5 $17.80 $36.00 $89.00 $180.001A23656 RELAXED PANT BLUE 7 7 $17.80 $36.00 $124.60 $252.001A23657 RELAXED PANT BLUE 8 8 $17.80 $36.00 $142.40 $288.001A23658 RELAXED PANT BLUE 5 5 $17.80 $36.00 $89.00 $180.001A23659 RELAXED PANT BLUE 4 4 $17.80 $36.00 $71.20 $144.001A2365B RELAXED PANT BLUE 4 4 $17.80 $36.00 $71.20 $144.001A23455 RELAXED PANT RED 6 6 $17.80 $36.00 $106.80 $216.001A23456 RELAXED PANT RED 8 8 $17.80 $36.00 $142.40 $288.001A23457 RELAXED PANT RED 9 9 $17.80 $36.00 $160.20 $324.001A23458 RELAXED PANT RED 5 5 $17.80 $36.00 $89.00 $180.001A23459 RELAXED PANT RED 4 4 $17.80 $36.00 $71.20 $144.001A2345B RELAXED PANT RED 4 4 $17.80 $36.00 $71.20 $144.001A21625 DENIM JEANS BLUE 8 8 $18.02 $36.00 $144.16 $288.001A21626 DENIM JEANS BLUE 8 8 $18.02 $36.00 $144.16 $288.001A21627 DENIM JEANS BLUE 9 9 $18.02 $36.00 $162.18 $324.001A21628 DENIM JEANS BLUE 5 5 $18.02 $36.00 $90.10 $180.001A21629 DENIM JEANS BLUE 4 4 $18.02 $36.00 $72.08 $144.001A2162B DENIM JEANS BLUE 4 4 $18.02 $36.00 $72.08 $144.001A22235 FAUX LEATHER LEGGINGS BLACK 8 8 $18.02 $36.00 $144.16 $288.001A22236 FAUX LEATHER LEGGINGS BLACK 9 9 $18.02 $36.00 $162.18 $324.001A22237 FAUX LEATHER LEGGINGS BLACK 4 4 $18.02 $36.00 $72.08 $144.001A22238 FAUX LEATHER LEGGINGS BLACK 5 5 $18.02 $36.00 $90.10 $180.001A22239 FAUX LEATHER LEGGINGS BLACK 4 4 $18.02 $36.00 $72.08 $144.00

Total 206 $3,681.76 $7,416.00Grand Total 584 $9,577.46 $19,363.00

Invoice  

Invoice  cont.  

! Introductory*Floor*Plan***

!!!!!!!!!!

Cash*Wrap*

Cash*Wrap*

Fitting*Rooms*

BEGINNING!ON!HAND:!! ! ! 584!!SALES:!! ! ! ! ! ! ! 234!! ! ! ! ! !ENDING!ON!HAND:! ! ! ! 350!

!!!!!!!!!!!!!!!!MAINTENANCE!FLOOR!PLAN!!!!

!

BEGINNING!ON!HAND:!! ! ! 350!!SALES:!! ! ! ! ! ! ! 140!! ! ! ! ! !ENDING!ON!HAND:! ! ! ! 210!

! CLEARANCE!FLOOR!PLAN!!!!!!

!!!

Cash!Wrap!

Fitting!Rooms!

N/A!

N/A!

BEGINNING!ON!HAND:!! ! ! 210!!SALES:!! ! ! ! ! ! ! 42!! ! ! ! ! !ENDING!ON!HAND:! ! ! ! 168!

! MANNEQUINS))

!FIXTURES:!G,!H,!I!!!USED!TO!DISPLAY!OUTFIT!SUGGESTIONS,!&!NEW!ARRIVALS!ITEMS.!PLACED!AT!THE!FRONT!OF!THE!STORE.!!

! ARMOIRE!!!!!

!

FIXTURES:!M,!N,!O,!P!!USED!TO!DISPLAY!BOTTOMS,!AND!SOME!TOPS!(SWEATERS,!AND!BUTTON!UPS).!PLACED!IN!THE!BACK!OF!THE!STORE!

! TABLES!!!!!!!

!

FIXTURES:!J,!K,!L!!USED!TO!DISPLAY!TOPS,!AND!LEGGINGS.!PLACED!IN!THE!FRONT!OF!THE!STORE.!!

! STRAIGHT(RACKS((!

FIXTURES:!A,!B,!C,!D,!E,!F!!USED!TO!DISPLAY!TOPS,!INCLUDING!BLAZERS!AND!JACKETS,!AND!NEW!ARRIVALS.!PLACED!IN!FRONT!OF!THE!STORE.!

BUDGET  

•  TOTAL  RETAIL  SALES:  $19,363  

•  %  MARKETING  BUDGET:  8.0%  

•  $  MARKETING  BUDGET:  $1,549  

MARKETING PLAN

1 OBJECTIVE: INCREASE/SALES/BY/10%/BY/JANUARY/2014STRATEGY: TRUNK/SHOW/TACTICS:

/////////////////1/HOLD/A/TRUNK/SHOW/IN/THE/BOUTIQUE/2 PICK/ITEMS/THAT/ARE/GOING/TO/BE/DISPLAYED/DURING/THE/TRUNK/SHOW3 PICK/WHICH/INTERNS/AND/SALES/ASSOCIATES/THAT/WILL/BE/WORKING/THE/TRUNK/SHOW4 PUT/AN/ADVERTISEMENT/OF/THE/TRUNK/SHOW/ON/THE/BOUTIQUE/WEBSITE/ (MARKETING/MANAGER)5 DECIDE/WHERE/IN/THE/BOUTIQUE/WILL/THE/TRUNK/SHOW/BE/SET/UP

EVALUATION/METHOD: SALES/ASSCOCIATES/WILL/KEEP/TRACK/OF/SALES/FROM/TRUNK/SHOW,/AND/WHAT/WAS/SOLD./THE/MORE/POPULAR/ITEMS/WILL/BE/PUT/DISPLAYED/IN/THE/FRONT/OF/THE/STORE./THEY/WILL/ALSO/DETERMINE/IF//THE/TRUNK/SHOW/HELPED/SALES.//

2 OBJECTIVE: INCREASE/SALES/BY/10%/BY/JANUARY/2014STRATEGY: NEWS/PAPER/ADTACTICS:

1CONTACT NEWSPAPER: SECURE DATE,SIZE (MARKETING MANAGER)

2 PICK PRODUCT (CREATIVE DIRECTOR)3 CREATE ROUGH LAYOUT (CREATIVE DIRECTOR)4 PHOTOGRAPH PRODUCT (CREATIVE DIRECTOR)

5TURN IN LAYOUT, AD TO NEWSPAPER (MARKETING MANAGER)

EVALUATION/METHOD:

MARKETING MANAGER WILL CHECK SALES WITHIN WEEK OF THE RELEASE OF THE AD. THEN WILL CHECK ON JANUARY 2014 TO SEE IF SALES HAVE INCREASED BY 10%

3 OBJECTIVE: INCREASE/SALES/BY/10%/BY/JANUARY/2014STRATEGY: OPEN/AN/ONLINE/STORETACTICS:

1 CREATE/AN/ONLINE/STORE/ON/BOUTIQUE/WEBSITE/ALLOWING/CUSTOMERS/FROM/ALL/OVER/THE/UNITED/STATES/TO/PURCHASE/ITEMS2 MARKETING/MANAGER/WILL/HIRE/A/WEBDESIGNER/TO/DESIGN/THE/ONLINE/STORE/ON/THE/WEBSITE/3 CERTAIN/SELLS/ASSOCIATES/WILL/BE/ACCOUNTABLE/FOR/ORGANIZING,/KEEPING/UP/WITH/AND/SHIPPING/ONLINE/ORDERS/4 ACCEPTING/ALL/CREDIT/CARDS/AND/AVALIABLE/FOR/CUSTOMERS/ANYWHERE/IN/THE/UNITED/STATES

EVALUATION/METHOD: MARKETING/MANAGER/WILL/KEEP/TRACK/OF/SALES/FROM/ONLINE/STORE/AND/DETERMINE/IF/THEY/INCREASE/OVERALL/SALES,/AND/IF/THEY/WILL/CONTRIBUTE/TO/THE/10%/BY/JANUARY/2014

4 OBJECTIVE: INCREASE/SALES/BY/10%/BY/JANUARY/2014/STRATEGY: OPEN/SOCIAL/NETWORK/PAGETACTICS:

1 CREATE/A/FACEBOOK/PAGE/RAN/BY/PUBLIC/RELATION/MANAGER/2 RESPOND/TO/QUESTIONS/ASKED/BY/THE/PUBLIC/3 SHARE/PROMOTIONS,/SALES,/AND/NEW/ITEMS/IMMEDIATELY/THROUGH/SOCIAL/MEDIA

EVALUATION/METHOD: PUBLIC/RELATIONS/MANAGER/WILL/KEEP/TRACK/OF/HOW/MANY/"LIKES"/AND/"FOLLOWERS"/OUR/SOCIAL/NETWORKS/GAIN/AND/THEN/KEEP/TRACK/OF/CUSTOMERS/WHO/COME/INTO/THE/STORE/USING/OFFERS/AND/PROMOTIONS/THAT/CAN/ONLY/BE/ACCESSIBLE/FROM/OUR/SOCIAL/NETWORKING/SITES./

MARKETING PLAN

STRATEGY TACTICS PERSON RESPONSIBLE $ BUDGET1 NEWSPAPER AD CONTACT NEWSPAPER: SECURE DATE,SIZE MARKETING MANAGER $315

PICK PRODUCT CREATIVE DIRECTORCREATE ROUGH LAYOUT CREATIVE DIRECTORPHOTOGRAPH PRODUCT MARKETING MANAGER $284TURN IN LAYOUT, AD TO NEWSPAPER MARKETING MANAGER

2 TRUNK SHOW PICK PRODUCTS CREATIVE DIRECTOR PUT AN ADVERTISEMENT ON WEBSITE PUBLIC RELATIONS MANAGERDECIDE WHAT SPACE WILL BE USED FOR SHOW INTERNSSET UP FOR THE SHOW INTERNSHIRE A BARTENDER TO SERVE DRINKS MARKETING MANAGER $200

3 CREATE AN ONLINE STORE HIRE A WEB DESIGNER MARKETING MANAGER $150GATHER INVENTORY FOR ONLINE SALES SALES ASSOCIATES/INTERNSPURCHASE SHIPPING SUPPLIES MARKETING MANAGER $600

4 SOCIAL MEDIA CREATE/RUN FACEBOOK PAGE PUBLIC RELATIONS MANAGERCREATE/RUN TWITTER PAGE PUBLIC RELATIONS MANAGER

5

6

COMPLETION DATE 20-Apr25-AprApr-315-May10-May

20-Jun25-Jun7-Jul15-Jul20-Jul

1-Jul20-Jul

1-Apr1-Apr

•  EMBARKA    •     •     •  News  Release  •     •  CONTACT:  •  Laura  Dawn,  Public  RelaZons  Manager          CELL:  212.  555.4534  •  dawnlaura@embarka.com  •  BridgeXe  Jones,  MarkeZng  Manager        CELL:  212.  555.1114  •  jonesbridgeXe@embarka.com  •     •  EMBARKA  INTRODUCES  THEIR  FIRST  SEASONAL  FALL  2013  TRUNK  SHOW  •     •    EMBARKA  IS  EXCITED  TO  KICK  OFF  OUR  FIRST  EVER  SEASONAL  TRUNK  SHOW  TO  INTRODUCE  EXCLUSIVE  AND  UNIQUE  PIECES  INCLUDING  FAUX  LEATHER  JACKETS  AND  LEGGINGS,  

SWEATERS,  AND  DENIM  JEANS  FROM  OUR  FALL  2013  COLLECTION  AT  OUR  FLAGSHIP  STORE  IN  THE  LOGAN  SQUARE  NEIGHBORHOOD.  OUR  COMPELLING  TRUNK  SHOW  WILL  BE  HELD  AT  THE  EMBARKA  STORE  IN  CHICAGO,  525  W.  BELDEN.  EMBARKA  WILL  CELEBRATE  THEIR  FALL  2013  COLLECTION  TRUNK  SHOW  WITH  UPBEAT  MUSIC,  DRINKS  AND  HORS  D’OEUVRE  THAT  WILL  BE  SERVERED  THROUGHOUT  THE  NIGHT  AND  GOODIE  BAGS  WILL  BE  HANDED  OUT  AT  THE  END  OF  THE  EVENT.  THE  TRUNK  SHOW  WILL  START  AT  6:00  PM  AND  END  10PM,  BEGINNING  WITH  AN  INTRODUCTION  TO  THE  COLLECTION  GIVEN  BY  EMBARKA  CREATIVE  DIRECTOR  BRANDY  JACKSON.  THE  TRUNKS  WILL  THEN  OPEN,  DISPLAYING  PREMIER  ITEMS  OF  OUR  COLLECTION.  ATTENDEES  WILL  BE  ABLE  TO  BROWSE  AND  PURCHASE  ITEMS  THAT  WERE  SPECIFICALLY  HAND  CHOSEN  BY  THE  CREATIVE  DIRECTOR  FOR  THE  EVENT.  THIS  SEASONS  DESIGNS  ARE  NOT  ONLY  THE  FIRST  COLLECTION  FOR  EMBARKA,  BUT  THEY  ARE  ALSO  FRESH  AND  INNOVATIVE  WITH  UNIQUE  FABRIC  CHOICES  FOR  COMFORTABLE  WARM  SWEATERS,  FORM  FITTING  DENIM  JEANS,  BOYFRIEND  BLAZERS,  AND  RELAXED  PANTS.  THE  COLOR  PALETTE  FOR  THIS  COLLECTION  IS  VERY  RICH,  AND  PERFECT  FOR  THIS  SEASON  WITH  COLORS  LIKE  OXBLOOD,  OCEAN  BLUE,  AND  LACQUERED  BLACK  JUST  TO  NAME  A  FEW.    

•  “I  AM  VERY  GRATEFUL  TO  BE  ABLE  TO  SHARE  MY  DESIGNS  WITH  OTHER  WOMEN  WHO  LOVE  TO  FEEL  CONFIDENT  AND  LOOK  GOOD  IN  WHAT  THEY  ARE  WEARING.  THIS  TRUNK  SHOW  WILL  INTRODUCE  THIS  COLLECTION  TO  CUSTOMERS  BEFORE  THEY  ARE  AVAILABLE  IN  THE  STORE  SO  THEY  CAN  HAVE  AN  IDEA  OF  WHAT  OUR  BOUTIQUE  AND  DESIGNS  ARE  ALL  ABOUT.  COMFORT,  UP  TO  DATE,  AND  REFRESHING.”  SAYS  CREATIVE  DIRECTOR  BRANDY  JACKSON.        

•     •     •     •  PRESS  &  STORE  BUYERS,  PLEASE  EMAIL  FOR  ACCREDITATION.  INCLUDE  CREATIVE  DIRECTOR  NAME  AND  TITLE,  COMPANY  PHONE  AND  EMAIL  ADDRESSES.  

DAWNLAURA@EMBARKA.COM  OR  212.  555.  4534.  EDITORS:  HI-­‐RESOLUTION  PHOTOS  ARE  AVAILABLE  UPON  REQUEST.    

BUSINESS  CARD  

DESIGNER  PROFILE  •  EMBARKA  •         •           •     •  DESIGNER  PROFILE    •     •     •  BRANDY  JACKSON,  CREATIVE  DIRECTOR,  WAS  BORN  IN  DAVENPORT,  IOWA.  AT  A  YOUNG  AGE  SHE  HAD  A  PASSION  

FOR  DESIGNING,  CUTTING  OUT  CROQUIS  AND  DRAWING  FANCY  DRESSES  ON  THEM.  YEARS  LATER,  JACKSON  ATTENDED  PARSONS  THE  NEW  SCHOOL  OF  DESIGN  IN  NEW  YORK,  STUDYING  FASHION  DESIGN.  DURING  HER  SENIOR  YEAR  AT  PARSONS  SHE  WORKED  IN  THE  FASHION  CLOSETS  OF  MAJOR  PUBLICATIONS  INCLUDING  TEEN  VOGUE,  AND  ELLE.  AFTER  GRADUATING  FROM  THE  NEW  SCHOOL  SHE  INTERNED  AT  KENNETH  COLE,  MARC  BY  MARC  JACOBS,  AND  THEN  LATER  BECAME  A  DESIGNER  ASSISTANT  AT  ANNA  SUI.  AFTER  LEAVING  ANNA  SUI  IN  2005  JACKSON  WORKED  AS  ASSISTANT  BUYER  OF  SHOES  AT  BERGDORF  GOODMAN  UNTIL  2008,  WHEN  SHE  DECIDED  TO  TEAM  UP  WITH  A  FRIEND  TO  START  HER  OWN  BOUTIQUE.  IN  2010  JACKSON  MOVED  TO  LINCOLN  PARK  IN  A  ONE  BEDROOM  APARTMENT  “LITERALLY,  DESIGNING  DAY  TO  NIGHT  LOCKED  IN  MY  BEDROOM,”  SHE  SAID  …”SOMETIMES  I  WOULD  FORGET  TO  EAT!”  AFTER  THE  LONG  WAIT  JACKSON  FINALLY  RECEIVED  THE  LICENSE  TO  OPEN  HER  FIRST  STORE  IN  THE  LOGAN  SQUARE  NEIGHBORHOOD  OF  CHICAGO.  JACKSON  BELIEVES  THAT  FASHION  IS  ALL  ABOUT  EXPRESSION,  AND  THROUGH  HER  DESIGNS  SHE  WANTS  TO  SHOW  HER  BELIEFS  BY  DONATING  A  PERCENTAGE  OF  EVERY  PURCHASE  TO  ANY  ORGANIZATION  THE  CUSTOMER  CHOOSES.  “I  THINK  THAT  IT  IS  ALWAYS  IMPORTANT  TO  GIVE  BACK,  BECAUSE  WE  ARE  ALL  UNITED  AS  ONE  IN  THE  END,  THE  WAY  WE  TREAT  OTHERS  IS  THE  WAY  WE  TREAT  OURSELVES”-­‐  BRANDY  JACKSON.        

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