MERCHANTS OF COOL

Gabriel IriasDiana Jang

Ralph Lauren

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Ralph Lauren

No slogan

Professional-looking

Elegant

Dressed formally

Varies from all ages

Mood: serious

Abercrombie & Fitch

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http://hiimmichi.files.wordpress.com/2012/10/abercrom1.jpg

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Abercrombie & Fitch

Slogan: “Casual Luxury”

Models are young and use sexual image

Male models are usually without shirts

Colors that are used are mostly black and white

Mood: sexy

Basically, sex sells.