MERCHANT COMMITTED

NARE NAZARYAN

DESIRAE TAINATONGO

JESSICA MORALES

STEPHEN UPDYKE

Tarzana Treatment Centers, Inc.

THIS MATERIAL WAS MADE POSSIBLE BY FUNDS FROM THE LOS ANGELES COUNTY DEPARTMENT OF PUBLIC HEALTH, SUBSTANCE ABUSE PREVENTION ANDCONTROL.

OVERVIEW

Demographics

Background (retail framework)

Merchant Committed & City Official Relationship

City and state regulations

How to get involved

Implementation

Conclusion

LOS ANGELES COUNTY DEPARTMENT OF PUBLIC HEALTH, OFFICE OF HEALTH ASSESSMENT AND EPIDEMIOLOGY. KEY INDICATORS OF HEALTH BY SERVICE PLANNING AREAS; JANUARY 2017.

DEMOGRAPHICS: LA COUNTY VS. ANTELOPE VALLEYLOS ANGELES COUNTY DEPARTMENT OF PUBLIC HEALTH, OFFICE OF HEALTH ASSESSMENT AND EPIDEMIOLOGY. KEY INDICATORS OF HEALTH BY SERVICES PLANNING AREAS; JANUARY 2017.

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

Latino White African American Asian NativeHawaiian/Pacific

Islander

AmericanIndian/Alsakan

Native

Race/Ethnicity

Antelope Valley LA County

LOS ANGELES COUNTY DEPARTMENT OF PUBLIC HEALTH, OFFICE OF HEALTH ASSESSMENT AND EPIDEMIOLOGY. KEY INDICATORS OF HEALTH BY SERVICES PLANNING AREA; JANUARY 2017.

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

Less than high school Completed high school Completed some college, trade school,or associate's degree

College or post graduate degree

Education

Antelope Valley LA County

LOS ANGELES COUNTY DEPARTMENT OF PUBLIC HEALTH, OFFICE OF HEALTH ASSESSMENT AND EPIDEMIOLOGY. KEY INDICATORS OF HEALTH BY SERVICES PLANNING AREA; JANUARY 2017.

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

Employed Unemployed Not in the labor force (includesretired, disabled, unable to work)

Employment Status

Antelope Valley LA County

LA COUNTY DATA - 2017LOS ANGELES COUNTY DEPARTMENT OF PUBLIC HEALTH, OFFICE OF HEALTH ASSESSMENT AND EPIDEMIOLOGY. KEY INDICATORS OF HEALTH BY SERVICE PLANNING AREAS; JANUARY 2017.

26%

44%

21%

9%

Alcohol and Drug Use

Adults who binge drinkTeens (14-17) 1 or more drinkTeens ages (14-17) binge drinkMisued Rx by Adults

TARZANA TREATMENT CENTERS, INC. 2018 ADMIN YOUTH DATA

11%1%

70%

18%

Race/Ethnicity

Black/African American Asian Hispanic/Latino White

TTC ADMIN/DISCHARGE AVATAR DATA 2018

0

20

40

60

80

100

120

12 13 14 15 16 17 18 n/a

Age

Total

PRIMARY DRUG OF CHOICE OP VS RHB

TTC Admin/Discharge AVATAR DATA 2018

0

20

40

60

80

100

120

AVYOP (N)AVRHB (N)

SECONDARY DRUG OF CHOICE OP VS RHB

0

10

20

30

40

50

60

N AVOPN AVRHB

TTC Admin/Discharge AVATAR DATA 2018

ALCOHOL USE AT ADMISSION

TTC Admin/Discharge AVATAR DATA 2018

0

10

20

30

40

50

60

70

80

90

No Yes N/A

AVOPAVRBH

ALCOHOL DENSITY

BACKGROUND

Environmental prevention approach

Community level prevention initiative on off-sale

Retail Framework

4Ps: Product, Placement, Promotion, Price

RETAIL FRAMEWORK

Pseudo Decoy Buys

Sticker Shock

Knock & Talk

Merchant Assessment

Responsible Beverage Service (RBS) Training

Follow-up

Merchant Committed

Policy Development

MERCHANT COMMITTED

Consist of three levels

Voluntary program

Look into "Best Practices”

Partnership with retailer and city

LEVEL 1

Level 1: Merchant Education & Statutory Requirements

All employees receive RBS Training

In-house policy is created to ensure that all existing and new employees complete RBS Training. RBS renewed every three years

Ensure there is TRULY 25% of signage in windows

No drug paraphernalia

Post required signs

LEVEL 2

Level 2: Merchant Committed Code of Conduct & Store Makeover

Remove 25% of alcohol ads from storefront

Remove 25% of alcohol ads from inside the store

Move alcohol away from groceries, and non-alcoholic beverages

Remove all ads that are posted below four feet

Post voluntary signs

LEVEL 3

Level 3: Merchant Committed Champion

Remove all holiday or youth targeted promotions, posters, or displays (Celebrities, Cinco de Mayo promotions, etc.)

Increase alcohol ad removal to 50%, both storefront & inside

CODE OF CONDUCT

Post “We ID” signs

Post “No Loitering” signs

Post “No Open Container” signs (Section 41.27 Public Welfare LAMC)

Post “Notice to Customers”* signs (Section 25658.4[b] B&P)

Post “Cancer/Pregnancy* Warning” signs (Section 46.08 Public Welfare LAMC)

Post “Tobacco Warning Signs” (Section 22952 B&P)

No drug paraphernalia

No alcohol placed near or stacked in front of exits

* Denotes required sign

IMPLEMENTATION

Visiting the Liquor Stores

1st visit: presented letter of introduction and brief information about the program.

2nd visit: provided brochure to the manager along with sticker shock signs to deter furnishing of alcohol to minors.

3rd visit: schedule a meeting with the merchant once determined he/she is interested.

CONTACT LETTER

STICKER SHOCK

RBS TRAINING

Regularly outreach for (RBS) training• RBS is a ~4 hour training that aims to prevent the selling alcohol to minors and obviously intoxicated individuals• RBS is for on-sale, off-sale, and special events

Similar to ABC’s Licensee Education on Alcohol and Drugs (LEAD)

Is not valid under CA Assembly Bill 1221, which effective July 1, 2021 (only to on-sale establishments)

RBS FLYER

RBS CERTIFICATE CARD

BROCHURE OUTSIDE

BROCHURE INSIDE

CITY AND STATE REGULATIONS

CALIFORNIA ABC LAWS

No more than 33 percent of the square footage of the windows and clear doors of an off-sale premises shall bear advertising or signs of any sort, and all advertising and signage shall be placed and maintained in a manner that ensures that law enforcement personnel have a clear and unobstructed view of the interior of the premises, including the area in which the cash registers are maintained, from the exterior public sidewalk or entrance to the premises. However, this latter requirement shall not apply to premises where there are no windows, or where existing windows are located at a height that precludes a view of the interior of the premises to a person standing outside the premises.

A prominent, permanent sign or signs stating “NO OPEN ALCOHOLIC BEVERAGE CONTAINERS ARE ALLOWED ON THESE PREMISES” shall be posted in a place that is clearly visible to patrons of the licensee. The size, format, form, placement, and languages of the sign or signs shall be determined by the department. This paragraph shall apply to a licensee only upon written notice to the licensee from the department. The department shall issue this written notice only upon a request, from the local law enforcement agency in whose jurisdiction the premises are located, that is supported by substantial evidence that there is drinking in public adjacent to the premises.

CITY RBS ORDINANCE

Ordinance No.1015

Establishments engaged in the retail sale of alcoholic beverages for on-premises consumption shall be operated in a manner which does not interfere with the normal use of adjacent properties. In addition to those conditions which the planning commission, or the city council on appeal, may otherwise impose, all conditional use permits for on-sale beverage establishments shall be subject to the following conditions of approval:

o All employees who serve or sell alcoholic beverages shall successfully complete a responsible beverage service training program that meets the requirements of the state ABC within 90 days of hire. Records of such training shall be maintained on the premises and made available to city or county sheriff's personnel upon request.

BUSINESS SIGNS

City of Lancaster

Window Signs. Each business establishment may be permitted display window signs subject to the following restrictions:

Area permitted: Maximum of 25% of the window area (Chapter 17.12 - COMMERCIAL ZONES)

The establishment shall conspicuously post an interior sign stating:

"We ID everyone under 30 years of age for alcohol sales.“(Chapter 17.42 - ALCOHOLIC BEVERAGE ESTABLISHMENTS)

C. The sale of alcoholic beverages for consumption on premises shall be prohibited and appropriate posting of signs stating that drinking on the premises is prohibited by law shall be posted both inside and outside the establishment. The premises shall include the establishment proper and/or the appurtenant common area if located in a commercial center. (Chapter 17.42 - ALCOHOLIC BEVERAGE ESTABLISHMENTS)

OTHER BUSINESS REQUIREMENTS

City of Lancaster

No beer or wine shall be displayed within 5 feet of the cash register or the front door unless it is in a permanently affixed cooler. (Chapter 17.42 - ALCOHOLIC BEVERAGE ESTABLISHMENTS)

The establishment shall be maintained in such a manner that signs, refrigerator cases, promotional displays, equipment and/or any other items do not obstruct the view of the interior of the establishment from the parking lot and public street or other right-of-way. (Chapter 17.42 - ALCOHOLIC BEVERAGE ESTABLISHMENTS)

ESTABLISH RELATIONSHIPS WITH YOUR CITY

Attend City Meetings

Network with City employees and officials

Despite differences, show support

Invite to your events and meetings

Find that “Champion” (city employee)

Identify a common goal

Ask for what you want

Show support for the City and community members by attending City events and make a point to meeting City officials and employeesShow

Invite City officials and employees to your events and meetingsInvite

Find your “champion” among City officials and employees and talk to them in person and through email about your proposed programFind

Identify a common goal between your programs mission and the mission of the city, such as increasing public safety, decreasing underage drinking, decreasing DUIIdentify

Ask to be in the agenda for a city meeting to propose your programAsk

MAKE YOURSELF KNOWN

Attend City meeting such as:

City Council Meetings

Planning Commission Meetings

Healthy Communities Commission Meetings

Criminal Justice Commission Meetings

Speak at City meetings on city issues, new alcohol licenses, and new policies

CRIMINAL JUSTICE COMMISSION MEETING

MEDIA

AVPRESS, (JULY2019)

RETAILERS INTERESTED IN PROGRAM

NEXT STEPS

Meet with committee of off-sale retailers (established by city)

Create a plan for establishment

How to better support retailers

Training and regulations

Advertisements

Recognize retailer at city meeting (city council or criminal justice meeting)

6 month follow-up

Follow-up assessment

CONCLUSION

Through Merchant Committed:

We were able to build a relationship with local retailers

What has worked and what needs improvement

Highlight retailers who have been compliant

Enhance our prevention efforts through education and regulation.

Understand community needs

CONTACT INFORMATION

Nare Nazaryan, Research Assistant/Program Evaluator Nnazaryan@tarzanatc.org

Desirae Tainatongo, Health Educator/ Outreach Worker II Dtainatongo@tarzanatc.org

Jessica Morales, Health Educator/Outreach Worker I Jmorales@tarzanatc.org

Stephen Updyke, Health Educator/ Outreach Worker I Supdyke@tarzanatc.org