merchandising - iddba...merchandising - elements of case merchandising décor • enhances...

Elements of Case Merchandising Merchandising © 2012 International Dairy•Deli•Bakery Association ™ 608.310.5000 www.iddba.org May be reproduced if source is included. Special thanks to The Hubert Company for the use of their 5 Elements of Visual Merchandising. Merchandising - Elements of Case Merchandising Décor • Enhances customers’ in-store experience • Props, fabric, furniture, food vessels • Creates excitement • Uniﬁes merchandising theme • Don’t overdo it Communication • Storytelling signage, photos, price tags, labels • Highlights new or diﬀerent items and prices • Avoid hard-to-read color combinations • Provide nutrition information Texture • Adds visual interest • Use textural contrasts • Shiny vs. Matte • Smooth vs. Rough • Natural vs. Synthetic Color • Gets attention • Accents food • Repeat color to move the eye through the display • Makes the food pop Landscaping • Use of height and elevation • Helps prevent cluttered look • Leads customers’ eyes through the display • Be aware of case load limits

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Page 1: Merchandising - IDDBA...Merchandising - Elements of Case Merchandising Décor • Enhances customers’ in-store experience • Props, fabric, furniture, food vessels • Creates excitement

Elements of Case Merchandising Merchandising

use of their 5 Elements of Visual Merchandising.

Merchandising - Elem

ents of Case Merchandising

Décor• Enhancescustomers’in-storeexperience• Props,fabric,furniture,foodvessels• Createsexcitement• Unifiesmerchandisingtheme• Don’toverdoit

Communication• Storytellingsignage,photos,pricetags,labels• Highlightsnewordifferentitemsandprices• Avoidhard-to-readcolorcombinations• Providenutritioninformation

Texture• Addsvisualinterest• Usetexturalcontrasts

• Shinyvs.Matte• Smoothvs.Rough• Naturalvs.Synthetic

Color• Getsattention• Accentsfood• Repeatcolortomovetheeyethroughthedisplay

• Makesthefoodpop

Landscaping• Useofheightandelevation• Helpspreventclutteredlook• Leadscustomers’eyesthroughthedisplay

• Beawareofcaseloadlimits

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