mercedes maybach guard s600 india launch - press release
TRANSCRIPT
Press Information
8th March, 2016
Mercedes-Benz drives in the first passenger car in
the world with the highest protection level VR 10:
Mercedes-Maybach S 600 Guard launched in India
The Mercedes-Maybach S 600 Guard is the world’s first civilian vehicle to be
certified with the highest ballistic protection level: VR 10
The Mercedes-Maybach S 600 Guard with VR 10 protection level was launched
in India within 15 days of its international debut – the fastest ever introduction
of a car from the global portfolio
Outstanding strength and stability thanks to the specific reinforcement of the
base structure, that is integrated into the body shell at the production stage
Superior performance: V12 petrol engine, generating 390 kW (530 hp), 830 Nm
of torque and the 7G-TRONIC automatic transmission, results in lower fuel
consumption with impressive acceleration for a rapid escape from the danger
zone when under threat
Mercedes-Benz India ‘Guard’ portfolio comprises the Mercedes-Maybach S 600
Guard and the S 600 Guard
The Mercedes-Maybach S 600 Guard offers additional leg room, enhancing the
overall comfort quotient of the car
Mercedes-Maybach S 600 Guard is the most expensive car available in the
Mercedes-Benz portfolio in India
The Mercedes-Maybach S 600 Guard is priced Rs.10.50 crores onwards (Ex-
showroom Delhi)
New Delhi: The country’s largest luxury car maker Mercedes-Benz redefined the
exclusive and luxurious armored vehicles segment in India, by launching the new
Mercedes-Maybach S 600 Guard. The exquisite Mercedes-Maybach S 600 Guard is the
first civilian vehicle to be certified with the highest ballistic protection level VR10, and is
one of the safest luxury spots on wheels in the world. Today, Mercedes-Benz offers the
widest range of special protection vehicles catering to the most stringent demand of its
high profile customers.
The Mercedes-Benz Guard range in India currently comprises the Mercedes-Maybach
and S 600 Guard. The Mercedes-Maybach S 600 Guard was launched by the German
Ambassador in India, H.E. Dr. Martin Ney and Roland Folger, Managing Director
and CEO, Mercedes Benz India.
Roland Folger, Managing Director and CEO, Mercedes Benz India commented,
“Mercedes-Benz’s remains the most trusted brand globally in manufacturing ‘Guard’
vehicles since 1928. It is hence not surprising that most of the global heads of states, top
diplomats, business tycoons and celebrities prefer a ‘Guard’ vehicle. We are pleased to
introduce the world’s first passenger vehicle certified with the highest ballistic protection
level of VR10, in India. The Mercedes-Maybach S 600 Guard is launched in India within
15 days of its international debut. With the introduction of the Mercedes-Maybach Guard,
we continue to follow our ‘top of pyramid’ approach for the discerning Indian customers.”
Mr. Folger further elaborated, “In 2015 we completely redefined the highly exclusive
luxury sedan segment with the launch of the Mercedes-Maybach. With the introduction of
the Mercedes-Maybach S 600 Guard, we have now created an unmatched offering in the
segment and strongly reiterated our ‘technological leadership’ in the field of special
protection vehicles. The Mercedes-Maybach S 600 Guard is the pinnacle of luxury
motoring coupled with the highest level of safety and security. This super luxury protection
vehicle maintains the exquisite panache associated with the Maybach, coupled with the
ground-breaking security features of Mercedes-Benz’s trademark ‘Guard’ range.
The launch of the Mercedes-Maybach S 600 Guard symbolizes our unsurpassed
commitment of giving the best to our customers.”
The Mercedes-Maybach S 600 Guard delivers the highest levels of ballistic and blast
protection, available for a non-military vehicle. Simultaneously, it offers unsurpassed
levels of spaciousness, ride comfort and on-board luxury features. The rear seats have
also been repositioned further back, adding to the sense of privacy.
Part of the protection concept is that, it takes a very keen eye to distinguish the armoured
version of the Maybach from its series-produced counterpart. A series of special technical
features also ensures that the Mercedes-Maybach S 600 Guard remains mobile during
and also after an attack and is able to exit the danger zone.
The new Mercedes-Maybach S 600 Guard has been officially certified by the Ballistics
Authority and for the first time, meets the very highly stringent requirements for VR10
protection rating. These guidelines specify that the bodywork and windows must be able
to withstand hardened steel core bullets fired from an assault rifle. The vehicle also has
an ERV 2010 rating (Explosive Resistant Vehicles). After the inspection by Germany's
Federal Office of Criminal Investigation, the vehicle was approved without any
constraints.
The Mercedes-Maybach S 600 Guard: The Essence of luxury meets the pinnacle of
safety, security and performance
The robust Mercedes-Maybach S 600 Guard is an engineering marvel that defines
sophisticated aesthetic styling, world-class safety and unmatched driving performance.
This super luxury sedan is a hallmark of seamless design coupled with revolutionary
safety and security features that is powered by a monstrous V12 petrol engine.
Twelve-cylinder power pack
The Mercedes-Maybach S 600 Guard delivers a superior performance thanks to its
powerful V12 petrol engine, which generates 390 kW (530 hp) power. Thanks to 830 Nm
of torque and the 7G-TRONIC automatic transmission, the Mercedes-Maybach S 600
Guard combines lower fuel consumption with an impressive acceleration for a rapid
escape from the danger zone when under threat. For weight reasons the top speed is
electronically limited to 190 km/h.
Technical Specifications Mercedes-Maybach S 600
Guard
Arrangement/no. of cylinders V 12
Total displacement (cc) 5,980
Power kW(hp) @ rpm 390 (530)@4900-5300
Torque (Nm) @ rpm 830 @ 1900-4000
Acceleration (km/h) (s) 7.9
Top speed km/h (electronically
limited)
190
An invincible exterior combines the ultra-luxurious interior: Resilient body shell,
supreme safety & security features
The Mercedes-Maybach S 600 Guard embarks exceptional strength and stability due to
a specific reinforcement of the base structure which is integrated into the body-shell
production stage. The luxury sedan maintains its state-of-the-art comfort and luxury
features inside the cabin by sophisticated integration and intelligent overlapping of all
protective elements.
At the body-shell stage of the vehicle, protective components of special steel are
integrated into the cavities between the body structure and the outer skin. Systematic
overlapping systems at critical points, such as material transitions and interstices provide
comprehensive ballistic protection. The windows have been ergonomically designed with
the usage of the best quality and durable materials that ensure passenger safety, even in
extreme situations.
Despite the appealing outer laminated structure of the windows, they are precisely coated
with polycarbonate on the inside for splinter protection.
The collaboration of all the safety equipment and technology inside, makes the Mercedes-
Maybach S 600 Guard a safe cocoon for the occupants who not only witness ballistic
protection, but also comprehensive protection against explosive devices. In the event of
an explosive charge detonating at the side of the vehicle, the armouring protects the
occupants as effectively as it does in an assault with explosives beneath the vehicle: the
new underbody armouring, entirely covers the underbody under the occupant
compartment, a unique feature in the civilian special-protection segment.
Intelligent assistance systems
The Mercedes-Maybach S 600 Guard is also equipped with the latest technical
innovations that make it a shining example of passenger car development. As part of the
Intelligent Drive, these optionally include assistance systems which considerably
enhance comfort and safety.
The following options are available:
Night View Assist Plus | LED Intelligent Light System | 360° camera
Guard-specific equipment for more comfort and safety
In addition Mercedes-Benz offers further optional extras which were specifically
developed for the Mercedes-Maybach S 600. These include:
Opaque roller blinds all-round in the rear | heated windscreen and side windows
Easily operated panic alarm system
Fire extinguisher system with automatic activation
Emergency fresh air system protecting occupants from the ingress of smoke or irritant
gases
Hydraulic power for the heavy side windows
LED reading lamps in the rear
As in the case of standard production models, the full manufacturer's warranty also
applies to the Mercedes-Maybach S 600 Guard and the other models in the Guard family.
All the Mercedes-Benz service outlets worldwide are also able to service, maintain or
carry out any necessary repairs for the Guard models.
Brief history on ‘Guard’ vehicles by Mercedes-Benz
Globally, Mercedes-Benz has the distinct stature of having an iconic history of building
special protection vehicles for emperors, head of states, politicians, VIPs etc. for over 85
years. In 1928, the Nürburg 460 model was introduced, when Daimler-Benz became the
first company in the world to begin factory-fitting saloons with special protective features
to shield the occupants from gunshots and explosives. This was when Emperor Hirohito
of Japan personally selected an armoured "Grand Mercedes" as his official car. Today
after several decades, Mercedes-Benz continues its endeavour of manufacturing the
safest and most luxurious protection vehicles for distinguished patrons across the world.
Politicians and heads of state across the world entrusts their safety and security to
Mercedes-Benz special-protection vehicles. From 1965 onwards Mercedes-Benz offered
numerous models with special protection. In addition to the legendary Mercedes-Benz
600 Saloon and Pullman Saloon models, in the 1970s and 1980s the range included the
280 SEL 3.5 and V8 S-Class models, the 350 SE/SEL and 450 SE/SEL as well as the
380 SE/SEL to 560 SEL. Since 1979 Mercedes-Benz has also been building G-Class
models with protective systems.
About Mercedes-Benz India:
Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts of
more than 130 years of cutting edge innovation in the luxury automobile industry globally. Set up in 2009,
Mercedes-Benz India’s world class production facility is spread over 100 acres in Chakan near Pune. Since
June 2015, Mercedes-Benz India also commenced production from its new expanded production facility
located in the same premises. The production facility now carries an investment of INR 1000+ crores and
has the largest installed production capacity for any luxury car maker in India.
Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 500, S-Class,
E-Class, C-Class, CLA sedans and the GLA, GLE and the GL-Class SUVs. Completely Built imported cars
portfolio includes the A-Class, B-Class, CLS, SLK, E-Class Cabriolet, S-Class Coupé, and the S 600 Guard
a range of other Guard vehicles etc. The product portfolio also comprises the iconic off-roader Mercedes-
AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the AMG CLA 45, AMG
C 63 S, AMG E 63, AMG SLK 55, AMG S 63 Coupe, AMG GL 63, AMG ML 63, AMG S 63, AMG GLA 45,
GLE 450 AMG Coupe and AMG GT S.
Given Mercedes-Benz’s continuous success in India across myriad spectrum of sales, network, operations,
services, finance, etc. 2016 will be the cornerstone to inculcate the spirit of winning despite emerging market
challenges.
‘Winning with Mercedes-Benz’ philosophy is also derived from the unrivalled success created by the
Mercedes-AMG Petronas F1 team in the highly competitive Formula 1 in the past years. In 2016, Mercedes-
Benz will initiate a range of innovative customer oriented initiatives which are ‘winning’ in nature and will
further underline the brand’s strong customer centric approach. In 2016, Mercedes-Benz began its ‘winning’
motto with the launch of the fascinating GLE 450 AMG Coupe, as the first product of the year. The company
has also been ranked number one in the J.D. Power Customer Service Index 2015, among the luxury
brands for the second year in a row.
Mercedes-Benz India registered a historic 32% year-on-year growth by selling 13502 units in the Jan–
December 2015 period and became the No. 1 luxury car brand in terms of sales volumes, as well. For the
third consecutive year, Mercedes-Benz India has witnessed a double digit growth and is also emerging as
the ‘most awarded luxury car brand’ in India. The brand has won as many as 28 prestigious automotive
awards conferred by different media houses across India, the highest won by any luxury automotive brand
in India this year.
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Mercedes-Benz India Media Contacts:
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Reuben George | [email protected] | +91 98239 69057
Perfect Relations:
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