Press Information

24th June, 2015

Mercedes-Benz celebrates E-Class’ global sales

anniversary; introduces the new MY (Model Year) 16

E-Class for India

The new MY 16 E-Class is a true ‘Intelligent Superpower’ with enhanced

equipment

MY 16 E-Class carries on the refined sportiness, exemplary safety, superior

handling and energizing comfort

The E-Class remains the largest selling model in the Mercedes-Benz

portfolio globally: more than 13 million E-Class sedans and estates sold

worldwide; 30,000 units of the E-Class sedan sold till date in India

New equipment includes New Telematics with bigger screen (20.3cm),

reverse camera and optionally available GARMIN MAP PILOT navigation

Pune: Continuing the strategy of providing customers with an enriched portfolio and value

driven products, Mercedes-Benz India today introduced the new MY 16 E-Class. The ‘Intelligent

Superpower’, the new E-Class now features additional equipment to make it more appealing

and derive more value for the customers.

The E-Class retains the dual distinction of being the highest selling luxury sedan in India and

also the highest selling product in Mercedes-Benz India’s portfolio in India, with over 30,000

units on Indian roads.

Mr. Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented on the

introduction of the MY 16 E-Class, “The E-Class remains our highest selling luxury sedan in

India and with the introduction of the refreshed MY 16 E-Class, we offer our discerning

customers additional value in form of enhanced equipment. We are confident; with the MY 16 E-

Class we will continue to consolidate our lead in the segment. Introducing the latest products

and technologies and periodically refreshing the existing ones is vital to winning customer

confidence. At Mercedes-Benz, our key focus is aligned to offer our customers feature rich, top-

end product that embodies modern luxury to its core.”

Enhanced equipment in the MY 16 E-Class:

New Telematics with Navi ready function:

The MY 16 E-Class is equipped with the New Telematics multimedia system that combines

entertainment, infotainment and communication. This Audio 20 Telematics is equipped with

internet capability, pre installation for navigation, radio, Bluetooth and CD player. The latest

Telematics version also introduces the high resolution colour media display (20.3 cm). The other

features of the New Telematics version are:

• USB ports and a SD card slot in the centre console

• Navigation pre installation for GARMIN MAP PILOT navigation

• Integrated Media Interface port for iPod® or iPhone®

• Bluetooth® interface with hands-free function and audio streaming for playing music files

• Transfer of addresses from mobile phone to head unit

Garmin® MAP PILOT navigation: With user-friendly navigation, precise map data and

excellent route guidance, the Garmin® MAP PILOT brings all the familiar benefits of a Garmin®

navigation system to the New Telematics version of E-Class . The navigation software and map

data is now set on a SD memory card.

Key elements of the GARMIN Maps are:

• 7,068 cities mapped at a street level and residential house level data for 80 cities

• Over 10.63 million POIs. 3D terrain-, building- and landmark view

• 2.1 million kms of road length

• Photo-realistic junction view and lane assist

• 579 thousand towns and villages

• 360°rotation function

Reverse Camera:

The new MY 16 E-Class is equipped with a reverse camera which facilitates comfortable

reverse parking and manoeuvring. The dynamic guide lines assist the driver with driving

manoeuvres and adds to the convenience while parking.

The E 200 is priced at 48.50 lakhs, the E 250 CDI is priced at 50.70 lakhs and the E 350

CDI is priced at 59.90 lakhs (prices ex-showroom Delhi) and available for sales in

dealerships across the country.

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Mercedes-Benz India Media Contacts:

Shekhar Das Chowdhury | shekhar.daschowdhury@daimler.com |+91 98508 36477

Reuben George | reuben.george@daimler.com | +91 98239 69057

About Mercedes-Benz India:

Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and

boasts of more than 129 years of cutting edge innovation in the luxury automobile industry

globally. Set up in 2009, Mercedes-Benz India’s world class production facility is spread over

100 acres in Chakan near Pune. The production facility is among the fastest green-field

operations ever to be created and is rated among the topmost CKD plants of Mercedes-Benz,

globally. Since June 2015, Mercedes-Benz India also commenced production from its new

expanded production facility located in the same premises. The production facility now carries

an investment of INR 1000+ crores and has an installed production capacity of 20,000 units

annually, largest for any luxury car maker in India. Mercedes-Benz India product portfolio

comprises the locally produced S-Class, E-Class, C-Class sedans and the GLA, GL-Class and

the M-Class SUVs. Completely Built Imported cars portfolio include the A-Class, B-Class, CLA-

Class, GLA-Class, CLS-Class, SLK-Class, E-Class Cabriolet, and a range of Guard vehicles

etc. The product portfolio also comprises the iconic off-roader G 63 AMG as well as a wide

range of other AMG performance cars like the CLA 45 AMG, E 63 AMG, SLK 55 AMG, GL 63

AMG, ML 63 AMG and the GLA 45 AMG.

Continuing its growth momentum into 2015, Mercedes-Benz India announced its philosophy for

the year 2015 as the year of ‘Live the Best’, which is based on its brand philosophy of ‘Best or

Nothing’. The growth strategy is built on 5 key initiatives with an aim to provide nothing but the

‘BEST’ to its customers, through BEST products, BEST operations, BEST touch points, BEST

customer experiences and BEST corporate citizenship. ‘Live The BEST' which is the new

driving philosophy for Mercedes-Benz India in 2015, aims to also achieve the objectives of

growing a profitable and sustainable business in India and to further extend its customer

focused approach.

The company has already started the 2015 on a high with six key product launches, these

being, the CLA-Class, the C 220 CDI, the new B-Class, the E-Class Cabriolet, the CLS 250 CDI

and the S600 Guard. Mercedes-Benz India also inaugurated new dealerships in Jamshedpur,

and Ghaziabad along with a new city showroom in Bangalore and a service outlet in

Trivandrum. Mercedes-Benz inaugurated its highly exclusive AMG Performance Centre, in

Hyderabad and Pune. There are five such high-end AMG Performance Centre in India,

currently. Currently Mercedes-Benz India has 73 outlets across 39 Indian cities including 3

standalone Mercedes-Benz Certified outlets, making it the brand with the densest network

presence in the luxury segment, in India.

In Q1 2015 Mercedes-Benz also became the leading luxury car manufacturer in India by

registering a stellar 40% growth, selling 3566 units. Mercedes-Benz for the second consecutive

year has emerged as the ‘most awarded luxury car brand’ in India. The brand has won as many

as 34 prestigious automotive awards conferred by different media houses across India, the

highest won by any luxury automotive brand in India. In the Economic Times’ Brand Equity

‘Most Exciting Brands’ survey 2015, Mercedes-Benz emerged on top of the ‘Automotive four

wheeler’ category and remained the topmost auto brand in the survey that comprised 100

brands in India across categories.