Mercedes CLA local production press release

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  • Mercedes-Benz India. E-3, MIDC, Chakan. Tal: Khed. Pune- 410501, India. Tel: +91 2135 673000 / 395000, Fax: +91 2135 673953

    Press Information


    Sep, 2015

    Mercedes-Benz commences the much awaited local

    production of Indias sportiest luxury sedan- the CLA

    Starts the local production of the petrol GLA 200 Sport

    India is the first market outside the Europe, to commence the local production of the


    Local production of the CLA will cater to the increasing demand of the sedan with

    higher flexibility in production and reduce the waiting period considerably

    Localisation times with the onset of festive season to support increased demand

    With the CLA, Mercedes-Benz will be producing the car with the best in segment

    drag coefficientin India

    Segment benchmark: Unique sporty design, longest wheelbase of 2699mm, tallest

    with a height of 1432mm, 7G-DCT 7-speed dual clutch automatic transmission with

    shift paddles on steering wheel

    Convenience redefined with Panoramic sunroof | Driver and front passenger seat

    electrically adjustable with memory | 4-way electrically adjustable lumbar support |

    Large 470 litre boot| Reversing camera

    New Telematics Generation 5 infotainment system: intuitive operations, elaborate

    animation and visual effects; unrestricted surfing of the internet equipped with

    Mercedes-Benz Apps

    Unmatched interest rate of 9.99% | Exclusive service packages ensuring a low cost of

    ownership; starting as low as Rs. 1.99 per kilometer

    Mercedes-Benz India also starts the local production of GLA 200 Sport

    Locallyproduced CLA 200 CDI Style is priced at INR 30.70 lakhs, petrol CLA 200 Sport

    at INR 32.90 lakhs and the CLA 200 CDI Sport at INR 33.90 lakhs| Locally produced

    petrol GLA 200Sport is priced at INR 33.90 lakhs(all prices are ex-showroom Delhi)

  • Mercedes-Benz India. E-3, MIDC, Chakan. Tal: Khed. Pune- 410501, India. Tel: +91 2135 673000 / 395000, Fax: +91 2135 673953

    Pune: Indias leading luxury car brand Mercedes-Benz, announced today the much

    awaited start of the local production of its sporty and stunning luxury sedan, the CLA.

    The stylish, distinctive and sporty CLA has been a key model in Mercedes-Benzs product

    offensive globally, as well in India. The seventh product to be produced in India, the CLA

    was rolled-out of Mercedes-Benzs new production facility by Eberhard Kern, Managing

    Director & CEO, Mercedes-Benz India and Piyush Arora, Executive Director,

    Operations, Mercedes-Benz India.

    The CLA with its stunning design, technological innovations and multiple segment first

    attributes, is already a winning product in our portfolio. It has been rapidly acquiring

    new customers to the brand and replicating its global success in India as well. We are

    extremely satisfied with our CLA strategy, which has contributed majorly to our New

    Generation Cars growth and redefined the segment completely. We are confident that the

    local production will make the CLA even more attractive for the discerning buyers with

    additional value propositions and increased availability. commented Eberhard Kern.

    Piyush Arora addedThe start of local production of the CLA simultaneously in petrol

    and diesel variants is a key decision that will help curtail the long wait list for the sedan.

    Our future readinesswiththe new manufacturing facility is bearing fruits as we started

    the production of both the CLA and thepetrol GLA from the new assembly lines. We are

    glad to offer world-class products to our Indian customers with significant local value

    addition, in the shortest possible time.

    A stunner on the road: CLAs stunning features include the bonnet embedded in the

    front end with powerdomes and the diamond radiator grille. The light modules and LEDs

    behind the headlamp cover glass create the characteristic "flare effect" for the daytime

    driving lights and indicators.

    The progressive and sporty exterior appearance is continued inside the CLA. The interior

    gets a very special quality feel from the selection of highqualitymaterials combinations.

  • Mercedes-Benz India. E-3, MIDC, Chakan. Tal: Khed. Pune- 410501, India. Tel: +91 2135 673000 / 395000, Fax: +91 2135 673953

    With its large glazed areas, the CLAs Panoramic sunroof ensures a particularly bright

    and welcomingambience in the interior.

    Power packed performance:The CLAs 4-cylinder engine boasts of agile performance,

    segment leading fuel efficiencies and low emissions. The 4-cylinder turbocharged diesel

    engine returns 17.9 kmpl and produces 100kW(136 hp)of power and a maximum torque

    of 300 Nm. The 2 litre petrol engine produces 135 kW(183 hp)of powerand a torque

    of300Nm. It accelerates from 0 to 100 kmph in 7.8 seconds with a top speed of 235


    India specific suspension: The CLAs suspension is designed forIndian roads to

    maximize ride comfort with higher ground clearance and seating position. The

    sedanslong wheelbase of 2699 mmprovides better ride comfort, greater handling and

    excellent driving performance,edging it ahead of its competitors.

    Segment Best Drag Coefficient:The CLA has the segment best drag coefficient for any

    luxury production car in India. This results in reduced wind noise andunparalleled

    comfort in the CLA.

    New Generation Multimedia system: The infotainment system offers Mercedes-Benz

    Apps such as Mercedes-Benz Radio.With user-friendly navigation, precise map data and

    excellent route guidance, the Garmin MAP PILOTbringsall the familiar benefits of a

    Garmin navigation system to the Audio 20 CD. This is done bysimply inserting an SD

    card with navigation software and map data sets and is available as a Mercedes-Benz

    Accessory for the customer.Reverse parking and manoeuvringis made convenient with a

    reversing camera, which is offered as standard on the CLA.

    Advance Assistance Systems: CLAsmultiple assistance systemalong with safety

    features like ABS, BAS, ESP, ASRandHill Start Assistsupports the driver in all possible

    situations. The sedan has a high structural safety of the body-shell with six airbags

    andother restraint systems providing the best possible protection.Innovative sensor

  • Mercedes-Benz India. E-3, MIDC, Chakan. Tal: Khed. Pune- 410501, India. Tel: +91 2135 673000 / 395000, Fax: +91 2135 673953

    technology is applied tocoordinate and activate the safety systems according to the

    given situation. These have ensured that the car has a 5 star rating from EURO

    NCAP.Assistance systems such as ATTENTION ASSIST warn the driver when it detects

    typical signs of drowsiness inthe drivers steering behavior while STEER CONTROL can

    assist the driver with corrective steering action in critical situations.

    Local production of the GLA 200 Sport: Mercedes-Benz India also commenced the start

    of production of the GLA 200 Sport petrol variant along with the CLA. The GLA 200 CDI

    is already under production from Mercedes-Benzs new production facility since June

    2015. The customers can now avail the locally produced range of the GLA comprising

    both the petrol and diesel variant.

    Production highlights:

    The production of the CLAand the GLA involves use of technologically advanced

    synchronized conveyor systems, use of the latest generation PLC control units for all the

    equipment which provide adaptability with different models on common production

    lines, thus increasing the flexibility of the production.

    Mercedes-Benz India started locally producing the New Generation Cars in its global

    assembly network along with sedans and SUVs. Beyond the Mercedes-Benz plant in

    India, this network comprises further locations in Thailand, Vietnam, Malayasia,

    Indonesia, and will be joined by Brazil in 2016 where a new assembly plant is currently

    under construction.


    Media Contact: Mercedes-Benz India Pvt. Ltd.:

    Shekhar Das Chowdhury | |+91 9850836477

    Reuben George | | +91 98239 69057

  • Mercedes-Benz India. E-3, MIDC, Chakan. Tal: Khed. Pune- 410501, India. Tel: +91 2135 673000 / 395000, Fax: +91 2135 673953

    About Mercedes-Benz India:

    Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and

    boasts of more than 129 years of cutting edge innovation in the luxury automobile industry

    globally. Set up in 2009, Mercedes-Benz Indias world class production facility is spread over 100

    acres in Chakan near Pune. The production facility is among the fastest green-field operations

    ever to be created and is rated among the topmost assembly plants of Mercedes-Benz, globally.

    Since June 2015, Mercedes-Benz India also commenced production from its new expanded

    production facility located in the same premises. The production facility now carries an

    investment of INR 1000+ crores and has the largestinstalled production capacity for any luxury

    car maker in India.

    Mercedes-Benz India product portfolio comprises the locally produced S-Class, E-Class, C-Class,

    CLA sedans and the GLA, GL-Class and the M-Class SUVs. Completely Built imported cars

    portfolio includes the A-Class, B-Class, CLA, CLS, SLK, E-Class Cabriolet, S-Class Coup, the S

    600 Guard and a range of other Guard vehicles etc. The product portfolio also comprises the

    iconic off-roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG

    performance cars like the AMG CLA 45, AMG C 63 S, AMG E 63, AMG SLK 55, AMG S 63 Coupe,

    AMG GL 63, AMG ML 63, AMG S 63 and the AMG GLA 45.

    Continuing its growth momentum into 2015, Mercedes-Benz India announced its philosophy for

    the year 2015 as the year of Live the Best, which is based on its brand philosophy of Best or

    Nothing. The growth strategy is built on 5 key initiatives with an aim to provide nothing but the

    BEST to its customers, through BEST products, BEST operations, BEST touch points, BEST

    customer experiences and BEST corporate citizenship. Live The BEST' which is the new driving

    philosophy for Mercedes-Benz India in 2015, aims to also achieve the objectives of growing a

    profitable and sustainable business in India and to further extend its customer focused approach.

    The company has launched eleven products, including some of the most awaited cars like the

    CLA, the new C 220 CDI, the new B-Class, the new E-Class Cabriolet, the new CLS 250 CDI, the

    new S600 Guard, the S-Class Coup, the Mercedes-AMG S 63 Coup, Mercedes-AMG S 63 sedan,

    the AMG G 63 Crazy Colour and the Mercedes-AMG C 63 S. Mercedes-Benz India also

    inaugurated new dealerships in Chennai, Jamshedpur, Ghaziabad, Mangalore, Raipur, Calicut

    along with a new city showroom in Bangalore, Chennai and service outlets in Trivandrum,

    Chennai and Calicut. Mercedes-Benz inaugurated its highly exclusive AMG Performance Centre,

    in Hyderabad and Pune. There are five such high-end AMG Performance Centre in India,

    currently. Presently Mercedes-Benz India has 78 outlets across 39 Indian cities including 3

    standalone Mercedes-Benz Certified outlets, making it the brand with the densest network

    presence in the luxury segment, in India.

    Mercedes-Benz India registered a stellar 41% year-on-year growth by selling 6659 units in the

    Jan - June 2015 period. This sales growth also marks the brands highest ever Q2 volumes at

    3093 units, up by 43%. Mercedes-Benz for the second consecutive year has emerged as the most

    awarded luxury car brand in India. The brand has won as many as 34 prestigious automotive

    awards conferred by different media houses across India, the highest won by any luxury

    automotive brand in India. In the Economic Times Brand Equity Most Exciting Brands survey

    2015, Mercedes-Benz emerged on top of the Automotive four wheeler category and remained

    the topmost auto brand in the survey that comprised 100 brands in India across categories.

  • Mercedes-Benz India. E-3, MIDC, Chakan. Tal: Khed. Pune- 410501, India. Tel: +91 2135 673000 / 395000, Fax: +91 2135 673953

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