Mercedes CLA 1 lakh sales milestone - Press Release

Download Mercedes CLA 1 lakh sales milestone - Press Release

Post on 17-Jan-2015




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The Mercedes CLA compact luxury sedan has reached a global sales milestone of 1 lakh units since its launch in April 2013 aided by the US sales. More details at


  • 1. Sales milestone for Mercedes-Benz: More than 100,000 CLA worldwide now incustomer hands Altogether 800,000 compact cars sold. The compact four-door coupe is particularly popular in Germany and the US. Ola Kllenius: 100,000 CLA and altogether 800,000 new compact models show veryclearly that our model initiative in the compact car segment is definitely hitting themark.Since the models market launch in Europe in April 2013, Mercedes-Benz has handed overmore than 100,000 CLA to customers all over the world. Altogether, sales of the newgeneration of compact cars with the three-pointed star have reached more than 800,000 units.Since the beginning of this year alone these have included more than 250,000 A-, B-, GLA-andCLA-Class vehicles.100,000 CLA and altogether 800,000 new compact models show very clearly that our modelinitiative in the compact segment is definitely hitting the mark, said Ola Kllenius, Memberof the Divisional Board Mercedes-Benz Cars responsible for Marketing & Sales. Monthafter month, these models are the most important drivers of our growth worldwide.As part of its growth strategy Mercedes-Benz 2020, the Stuttgart-based premiummanufacturer is currently undertaking the most extensive model initiative in the history of thecompany, aimed both at retaining the loyalty of existing customers and, at the same time, atmaking the brand even more appealing to new target groups. The new compact car modelsproof: the strategy is bearing fruit. Particularly with the CLA and the A-Class vehicles,Mercedes-Benz is winning new and significantly younger customers, all over the world.The CLA can demonstrate major successes in its most important single market, the USA. Onein four vehicles in this model range is driven by a customer in America. Since the modelsintroduction almost a year ago, some 27,000 CLA have been sold in the USA. It is the firsttime, a model is available for under 30,000 US-Dollar there. The CLA is Mercedes-Benzsfirst compact-segment car to be on sale in the US. Thus the compact coupe is the brands newentry-level model. In the USA, the average age of CLA drivers is 45 and thus some ten yearsyounger than American Mercedes-Benz customers across the full range. The conquest ratefor the model is also particularly high here: 8 out of 10 customers previously drove acompetitor model.Since September of last year, the CLA has also been available as an AMG model. Theintroduction of the CLA 45 AMG was instrumental in helping the Mercedes-Benzperformance brand to achieve sustainable sales growth in the key US market, with growth ataround 20 percent over the previous year.The CLA was joined in mid-July by the B-Class Electric Drive as the second compact modelto become available in the US. The electric-powered premium vehicle will make its debut inEurope at the end of 2014. The compact car family in the US will be further enhanced fromSeptember on with the addition of the GLA.Outside the US, the most significant sales region for the CLA is Western Europe, with a shareof around 30 percent. The compact coupe has been available here since mid-2013. Here too,

2. the car has been delighting customers, of whom some 50 percent previously drove anotherbrand of vehicle. The biggest markets in Europe are Germany and Great Britain.With a Cd value of just 0.22, the four-door coupe has what is one of the best drag coefficientsof any series-production car, making it the most aerodynamic vehicle in its segment. Mostcustomers choose to emphasise the sporty credentials of the CLA still further: the mostpopular engine version is the CLA 250, often in conjunction with the Night Package as anoptional extra. Paintwork in calcite white is a particularly frequent choice. Complementingthis, the most popular upholstery combination is that of fabric and man-made leather inblack/anthracite, while bi-xenon headlamps and the special safety feature Pre-Safe Brake areordered with similar frequency.The CLA has been built since January 2013 at the Mercedes-Benz plant in Kecskemt,Hungary. Opened in 2012, the plant also produces the B-Class as part of a co-ordinatedproduction system with the German Rastatt plant. The third product that will shortly beleaving the production line of the Hungarian site will be the new CLA Shooting Brake, whichis due to become the fifth member of the compact car family line-up from the second half of2015.Read more at