mercedes chennai dealer launched - press release

Mercedes-Benz India. E-3, MIDC, Chakan. Tal: Khed. Pune- 410501, India. Tel: +91 2135 673000 / 395000, Fax: +91 2135 673953

Press Information

26th August, 2015

Mercedes-Benz drives ahead with its aggressive

network expansion in South India: inauguration of

five new outlets in two cities, in two days

• Chennai gets three new luxury car destinations from Titanium Motors: A world-

class dealership, an exclusive City Showroom depicting modern luxury and a state-

of-art service centre

• Mercedes-Benz partners with VST Group to further expand its footprint in the

important Chennai market

• Cumulative investment of over INR 430 million | Cumulative spread of 85,000 sq. ft

for the three outlets | 90 highly trained staff at Titanium Motors to ensure the

renowned Mercedes-Benz brand experience and hassle free vehicle ownership

experience

• Titanium Motors is strategically located in three key areas of the city for enhanced

accessibility for customers

• The new City Showroom is located in the iconic Gove Building (built in 1916) on

Anna Salai which has a very rare blend of heritage and true modern luxury

embedded, and now home to one of the finest luxury automotive showrooms.

• Mercedes-Benz will launch 15 new models and 15 new dealerships pursuing the ’15

in 15’ strategy in India

• Widest and most extensive reach for any luxury car maker in India with 78 outlets

across 39 cities


Chennai: Pursuing its innovative ’15 in 15’ network strategy in India, Mercedes-Benz today

created a new benchmark in the network expansion drive in the luxury car segment, by

inaugurating three state-of-art new outlets in Chennai. Titanium Motors presented a new

world-class dealership, an exclusive City Showroom and a state-of-art service centre all in

one day. The inaugurations in Chennai will be followed by two new outlets in Calicut

tomorrow. Partnering with VST Group, Mercedes-Benz India now boasts of five luxury car

outlets in Chennai, the highest for any luxury car maker in the city. The three new outlets of

Titanium Motors were inaugurated by Eberhard Kern, Managing Director & CEO,

Mercedes-Benz India and Arun Surendra, Managing Director, Titanium Motors.

Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented,

“Chennai is a matured automotive market and one of Mercedes-Benz’s key focus markets.

We have witnessed a very high growth of luxury cars in general, and Mercedes-Benz cars in

particular. As part of our network expansion endeavour, fuelled by our customer centric

approach; today we inaugurated three new state-of-art outlets in the city. This benchmark

expansion will enable us to reach out to newer customer base in Chennai and also underscore

our customer centric approach. Titanium Motors will further bolster Mercedes-Benz’s strong

presence in South India and will be pivotal to our market expansion. While we continue

focusing on an enriched brand experience for the customers, our endeavour also remains to

drive customer satisfaction and offer an unsurpassed vehicle ownership experience. I am

confident that VST Group with their diverse and rich experience and a customer oriented

approach will provide superlative experience to our valued customers.”

The three state-of-art outlets of Titanium Motors are located across the key locations in

Chennai ensuring that Mercedes-Benz patrons have ease of access to their cherished products

and benchmark services.


South Chennai Showroom:

Created over a span of seven months, the sprawling new showroom of Titanium Motors is

spread over an area of 25,000 sq. ft. The dealership is located in South Chennai at 148/K,

Old Mahabalipuram Road, Okkiyam, Thoraipakkam, and has been created with an

investment of Rs. 180 million (18 Crores). Titanium Motors has been conceived to offer an

exciting and memorable ‘Mercedes-Benz experience’ to customers. The facilities offered

are: driver’s lounge, drive-in valet service, a luxurious customer lounge, plush Cafe

Mercedes along with 15 cars on display. Some other facilities of this luxurious dealership

that can be availed by the customers are finance and insurance solutions, a dedicated boutique

for accessories and wheel configurator, and other lifestyle merchandise. The dealership’s

innovative lighting solutions, use of plush furniture, overall branding and décor spells of

modern luxury and creates an ubiquitous environ of luxury which is synonymous with brand

Mercedes-Benz globally.

Chennai City Showroom:

The luxurious and exclusive City Showroom of Titanium Motors is located in the heart of

the city and in one of the most iconic buildings of Chennai- the Gove Building. Originally

called the Cuddon Building and built in 1916, and now owned by the VST Group since 1943

the ‘Gove building’ has the distinction of being an automotive showroom, ever since. The

building is most ornate in character, with a massive 90 feet tall frontage, 18 feet tall plate-

glass windows and built with stones. Gove Building’s interiors have been tastefully

transformed to reflect modern luxury synonymous with Mercedes-Benz, globally. This

iconic stone building now houses one of the most iconic automotive brand and boasts of

having the finest automobile showroom of the country. The 15,000 sq. ft. spread Titanium

Motors City Showroom is located on the most important arterial road in Anna Salai and will

facilitate new car sales, accessories sales and finance and insurance programmes. The City

Showroom boasts of a plush customer lounge and Café Mercedes for the customers. This

unique city showroom of Titanium Motors will be of added value to the growing customer

base of the Three Pointed Star in Chennai.


Titanium Motors Service Centre:

Underscoring the importance of world-class servicing as the key enabler to customer

satisfaction, Titanium Motors has created a state-of-art service centre. Built with an

investment of INR 250 million, the massive 45,000 state-of-art service centre and body shop

is located strategically at Perungudi Industrial Estate, offering ease of access for customers.

Titanium Motors’ service facility was created over a span of 10 months and boasts of being

one of the largest service centre by Mercedes-Benz in South India. The Titanium Motors’

service facility has an impressive 27 servicing bays capable of servicing around 6000 cars

per year and employs 50 dedicated and dexterous personnel to take care of customer

requirements. The service centre will undertake all service requirement including body and

paint jobs. Titanium Motors has highly qualified, experienced and dedicated team of

committed personnel who will take care of all the service requirements of Mercedes-Benz

customers.

Arun Surendra, Managing Director, Titanium Motors stated, “We are elated at our

association with the iconic Three Pointed Star and are very confident of the beginning of a

fascinating journey with the brand. Our investment in creating three state-of-art facilities is

a reflection of our belief in giving the Best to our customers; who are our greatest brand

ambassadors. Our vision of customer centricity is in-line with Mercedes-Benz’s strong focus

on customer satisfaction. It will be Titanium Motors’ relentless endeavour to create new

benchmark in customer fascination resulting out of a unique brand and ownership

experience. Mercedes-Benz’s global success story spanning over a century is inspiration to

us and we want to replicate this enormous success in our market. Our market experience,

knowledge and our vision makes us confident of our strong growth which we have charted

for Titanium Motors.”

Chennai is one of the country's largest automotive and auto components manufacturing hub

in terms of volume and investment. The city has truly developed into a world class industrial

and manufacturing hub with organizations across IT, automotive, telecom, retail springing

up. Chennai will transpire among the top five auto clusters globally, as the world's largest


destination for automotive industry. Chennai with its widening prospects, especially auto, is

an essential and a strong pitch for Mercedes-Benz.

In its efforts to reach out to newer markets, customer base and spearheading the growth of

luxury car market beyond metros, Mercedes-Benz plans to launch two new outlets in Calicut

tomorrow. With the establishment of the new dealerships at Chennai, Mercedes-Benz India

continues its benchmark network presence in the country with 78 outlets in 39 cities, the

densest for any luxury car brand in India.

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Media Contact: Mercedes-Benz India Pvt. Ltd.:

Shekhar Das Chowdhury | [email protected] |+91 9850836477

Reuben George | [email protected] | +91 98239 69057


About Mercedes-Benz India:

Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and

boasts of more than 129 years of cutting edge innovation in the luxury automobile industry globally.

Set up in 2009, Mercedes-Benz India’s world class production facility is spread over 100 acres in

Chakan near Pune. The production facility is among the fastest green-field operations ever to be

created and is rated among the topmost CKD plants of Mercedes-Benz, globally. Since June 2015,

Mercedes-Benz India also commenced production from its new expanded production facility located

in the same premises. The production facility now carries an investment of INR 1000+ crores and has

an installed production capacity of 20,000 units annually, largest for any luxury car maker in India.

Mercedes-Benz India product portfolio comprises the locally produced S-Class, E-Class, C-Class

sedans and the GLA, GL-Class and the M-Class SUVs. Completely Built imported cars portfolio

includes the A-Class, B-Class, CLA, CLS, SLK, E-Class Cabriolet, S-Class Coupé, the S 600 Guard

and a range of other Guard vehicles etc. The product portfolio also comprises the iconic off-roader

Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the

AMG CLA 45, AMG E 63, AMG SLK 55, AMG S 63 Coupe, AMG GL 63, AMG ML 63, AMG S

63 and the AMG GLA 45.

Continuing its growth momentum into 2015, Mercedes-Benz India announced its philosophy for the

year 2015 as the year of ‘Live the Best’, which is based on its brand philosophy of ‘Best or Nothing’.

The growth strategy is built on 5 key initiatives with an aim to provide nothing but the ‘BEST’ to its

customers, through BEST products, BEST operations, BEST touch points, BEST customer

experiences and BEST corporate citizenship. ‘Live The BEST' which is the new driving philosophy

for Mercedes-Benz India in 2015, aims to also achieve the objectives of growing a profitable and

sustainable business in India and to further extend its customer focused approach.

The company has launched ten products, including some of the most awaited cars like the CLA, the

new C 220 CDI, the new B-Class, the new E-Class Cabriolet, the new CLS 250 CDI, the new S600

Guard, the S-Class Coupé, the Mercedes-AMG S 63 Coupé, Mercedes-AMG S 63 sedan and the

AMG G 63 ‘Crazy Colour’ Edition. Mercedes-Benz India also inaugurated new dealerships in

Chennai, Jamshedpur, Ghaziabad, Mangalore and Raipur along with a new city showroom in

Bangalore, Chennai and a service outlet in Trivandrum and Chennai. Mercedes-Benz inaugurated its

highly exclusive AMG Performance Centre, in Hyderabad and Pune. There are five such high-end

AMG Performance Centre in India, currently. Presently Mercedes-Benz India has 78 outlets across

39 Indian cities including 3 standalone Mercedes-Benz Certified outlets, making it the brand with the

densest network presence in the luxury segment, in India.

Mercedes-Benz India registered a stellar 41% year-on-year growth by selling 6659 units in the Jan -

June 2015 period. This sales growth also marks the brand’s highest ever Q2 volumes at 3093 units,

up by 43%. Mercedes-Benz for the second consecutive year has emerged as the ‘most awarded luxury

car brand’ in India. The brand has won as many as 34 prestigious automotive awards conferred by

different media houses across India, the highest won by any luxury automotive brand in India. In the

Economic Times’ Brand Equity ‘Most Exciting Brands’ survey 2015, Mercedes-Benz emerged on

top of the ‘Automotive four wheeler’ category and remained the topmost auto brand in the survey

that comprised 100 brands in India across categories.

For more details, please visit www.mercedes-benz.co.in

http://www.mercedes-benz.co.in/